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Video tags
Subtitles
Russian
00:00:01
I remember this commercial for a00:00:02
popular drink from the nineties, she does00:00:05
n’t have blue eyes, these are00:00:08
lenses, she doesn’t have real breasts, these are00:00:12
silicone, and a handsome man didn’t give a damn00:00:15
about the girls and they were tired of the shooting and the00:00:17
real truth is only that they00:00:19
really want to drink and Thirst Don’t give00:00:22
yourself a00:00:28
hickey00:00:32
Vladimir Zhirinovsky and Irino00:00:34
Ponarovskaya, their image was taken care of by00:00:36
professionals of each other, colleagues00:00:38
called Mordo affairs, starting from English00:00:41
and to Our Russian00:00:48
end, the first image of an image maker in00:00:51
Russian cinema was created in the same00:00:55
year.00:00:58
Socialist Party in the upcoming00:01:02
company we are counting on the whole people00:01:05
Yes, Sorry in this connection, is it possible to00:01:08
make him more domestic hero00:01:10
Alexandra Sherwin, who gets involved in00:01:12
big politics, the image maker is told to00:01:14
lose weight, I think00:01:18
15 kilograms No, I won’t lose that much weight, I won’t00:01:21
lose that much weight, the party will order The boss,00:01:23
you’ll lose weight and your hair For the love of the electorate, they00:01:25
paint him a light color so that the image will00:01:28
be Maximum Russian, my mother does00:01:30
n’t recognize me.00:01:33
Slavyansk, my mother doesn’t00:01:36
recognize me. But the people of my country recognized him.00:01:40
After the swan stopped the military00:01:42
conflict in Transnistria without asking the00:01:44
Minister of Defense Pavel Grachev, he suppressed with fire the00:01:46
Moldovan units that threatened the00:01:49
Russian military. What would a gallant00:01:51
general look like before the ninety-second year? did00:01:53
n’t think, wore what he wanted, spoke00:01:56
as best he could,00:01:58
rock no more00:02:00
human blood will fly, much less children’s00:02:02
female blood will not be allowed Alexander Ivanovich the00:02:04
swan was a man who00:02:06
treated Mordo’s affairs with contempt to00:02:08
press Please note at that time he00:02:11
had straight bangs, which made his face00:02:13
look stupid to us it seemed that it was necessary,00:02:16
first of all, to add00:02:18
some visual00:02:21
concepts of intelligence to him, we were00:02:24
itching for him - these are two different people, he00:02:27
became popular in the capital and realized that they00:02:30
could be very useful lebes required00:02:33
making very serious efforts in order to00:02:35
become an attractive figure to00:02:37
spend I spend a colossal amount of00:02:40
time in front of prisoners every time rehearsing00:02:43
my expressions there,00:02:46
impromptu statements. The swan was born in Novocherkassk.00:02:49
As a child, he fought a lot. He had a00:02:51
broken nose and collarbone. He dreamed of becoming a00:02:53
pilot, but he was too00:02:56
tall. In the end, he became a paratrooper and00:02:58
rose to the ranks in the00:03:02
Armed Forces. a general and a professional00:03:05
military man and this, of course, played on his00:03:09
image in the whole world in December he decided that he00:03:13
wanted to be president money for the00:03:14
election campaign Boris00:03:17
Berezovsky gave to the Republic of00:03:21
Prat the kind of person who will let people00:03:26
live there is a melting sign of a proud rich00:03:31
beautiful the general has a luxurious00:03:34
headquarters -an apartment where a large00:03:36
team worked and Mordo Affairs came up with two00:03:39
images of the candidate. In the outback, he assured00:03:41
the electorate that the main thing was to clear out all00:03:44
the bandits, just shoot them and00:03:47
there could be no ceremonies, this was all broadcast00:03:49
only in the provinces, it was never00:03:52
published, it was never announced on00:03:53
federal channels and in Moscow or in00:03:58
you intentions and assured that in the first00:04:01
place are economic processes Although nothing00:04:04
in them makes sense and Mordo affairs moaned00:04:06
The general was dressed in suits and combed and00:04:09
martinet pearls climbed in I hit00:04:12
twice, one spelled the other on the lid of the00:04:14
coffin, the swan merged with the elections after of the00:04:17
first round, having given his votes to Boris00:04:19
Yeltsin and then becoming the governor of the00:04:21
Krasnoyarsk Territory,00:04:23
en Delon came to campaign for him, which was also the idea of the00:04:26
Mords and Lebed generally zabl prov00:04:33
Ara Berezovsky did not use them00:04:37
because he considered himself a ker from God00:04:40
and this is his image which is this00:04:44
He00:04:50
drank the demon Boris Berezovsky quite00:04:52
seriously believed that this was the government of the00:04:58
nosi they talked about him like a man00:05:01
who moves the figures there, that is,00:05:04
such a gray cardinal. That is, in this00:05:09
regard, he himself was the creator of a myth about himself. In the00:05:12
eighties, he was a modest candidate of00:05:15
sciences, mathematician and dressed in Soviet00:05:17
times like all scientists, they were some kind of00:05:19
faded00:05:21
jackets or such light00:05:28
bl and ties. He noticed that they00:05:31
helped him a lot. During negotiations in the world of00:05:34
image and style. There is such an00:05:37
opinion that when a person wears a bright00:05:39
tie, then the interlocutor often looks00:05:43
into his face and finds himself under the00:05:47
magical spell of the man himself,00:05:50
that is, in this case, Berezovsky, but00:05:52
at a meeting with Yeltsin or other00:05:54
figures on whom he depended,00:05:55
Berezovsky never wore bright ties00:05:58
so as not to anger the00:06:04
bribes of show business in the day they were also divided00:06:07
into those whose image was handled by00:06:09
professionals and artists who00:06:11
dressed themselves, and there were also people like Alla00:06:13
Pugacheva, who either listened to00:06:15
the image makers or no, you can do00:06:18
everything right, she can turn around and00:06:21
redo everything for herself, how can00:06:28
she spend it like normal men and considered00:06:32
their profession a disgrace? My dad is a military man00:06:35
in a high rank Yes, the mother is a doctor and00:06:37
suddenly the son is a hairdresser But it00:06:40
sounded something like this: What does00:06:43
your daughter do as a stripper?00:06:47
It sounded something like this Who does00:06:48
your son work? Rima Sergei Zverev00:06:52
graduated from VET with a degree in hairdressing00:06:54
and Vredine dekh became the absolute champion of00:06:57
Europe and the world champion and the stars stood00:07:00
in a long line to see him Juna Natalya00:07:02
Vetlitskaya Dmitry Malikov Bogdan Titomir00:07:05
Valeria And other artists trusted their00:07:08
hair to stylists who had00:07:10
no education but had talent and creative00:07:12
enthusiasm, I have education as a fish processor of the00:07:15
third category and a cashier, a controller of00:07:17
non-food products and Finest00:07:19
Hour at the hairdresser stylist's bones00:07:21
dudoladov happened when he was invited to00:07:23
star in a commercial about soda,00:07:25
image is nothing Thirst Everything Don't let yourself00:07:28
dry up Mar business got there absolutely00:07:31
by accident before that I was a stripper I00:07:33
was once the first Russian brew in00:07:36
hotels which now no longer exists00:07:39
and before that there was a station and 2 weeks of00:07:42
living at this station, touching00:07:45
shots of the late eighties, a modest00:07:47
Bulgarian youth in a classic00:07:49
[music]00:07:57
suit, 10 years old and already looking like a00:08:00
foreign star, having grown luxurious00:08:02
hair and spending a fortune on clothes of00:08:05
famous00:08:09
[music]00:08:12
brands, our artists understood, yeah. So00:08:15
you can still and look beautiful he00:08:18
always tells me this and it’s his fault he made00:08:21
me like this n00:08:24
drug addict Ivi00:08:28
VD DTI two-year-old hairdresser from Saratov00:08:31
Lev Novikov came to Moscow to enter the00:08:33
textile institute But he failed he00:08:35
had to pick up scissors and00:08:37
a comb again his client became Lyudmila00:08:40
Gurchenko and Nona Mordyukova positive00:08:43
changes in the appearance of which00:08:44
were noted by colleagues in the shop, he00:08:47
went to concerts in his free time and he offered to00:08:50
do something new for free for the stars of the00:08:53
same00:08:54
Valley, in my opinion, Bugachevo, too, Novikov00:08:57
became a stylist for the IVS, repainted her00:09:00
blonde and turned the singer into a real one a00:09:02
woman to you and then the expression was born. A00:09:05
style icon, but00:09:10
it all worked completely and she00:09:14
certainly stood out from all the00:09:15
other stars. They began to ask00:09:18
Novikov to work with them, he worked with the00:09:20
heroes of show business. And the TV presenter00:09:22
came up with the image of Leonid Parfenov and Ivan00:09:25
Demidov, who was then on top of a super00:09:26
popular program. muse bos Every00:09:29
Friday on the Evening TV broadcast the musical00:09:32
Boz with a song through life reliably about all the00:09:35
styles and trends of the most fashionable00:09:37
music and This is his trick that when he00:09:39
put on glasses he stood with Ivan Demidov00:09:41
and everyone rushed to get his autograph, he00:09:44
took off his glasses and all this some just00:09:47
such a blond former sergeant of the Airborne Forces,00:09:51
thanks to Novikov, and other TV presenters00:09:53
began to come up with original00:09:56
images for themselves Vladislav Listyev in glasses and00:09:58
suspenders hundred on 33 American00:10:00
television Larry King there was tracing paper00:10:03
Absolutely pure water, I lived in America00:10:06
I was just looking at the Duma, my God00:10:10
Well done, but he copied it exactly00:10:13
Lev Novikov became a real star,00:10:15
he made a lot of money, he worked at00:10:17
fashion shows all over the world, he had an00:10:20
easy-going character and a desire for a00:10:22
holiday, every00:10:25
[music]00:10:28
de00:10:30
beer and all that. But the life of a talented00:10:33
stylist was cut short very early, he did00:10:36
not die having lived to the age of 50 from a cerebral hemorrhage,00:10:38
before that he was fighting AIDS, he was00:10:42
sick and00:10:45
he most likely, as I think, he00:10:49
was left alone, I just felt00:10:51
this aching feeling00:10:55
[music] of00:10:58
loneliness00:11:01
[music]00:11:04
party functionaries of the Soviet era00:11:06
looked like a gray sad mass Mikhail00:11:08
Suslov wore the same coats and00:11:10
galoshes for about 20 years, the clothes were standard00:11:13
styles of suits, outerwear and even00:11:15
pie hats were designed by specialists00:11:18
and were essentially a uniform, the word image was00:11:21
not used by anyone then00:11:24
and on their trip to power with00:11:29
the party nomenklatura and he fully00:11:32
corresponded to the image of the party00:11:35
Soviet leader The leader of the Communist Party of the Russian Federation at a00:11:38
meeting with ordinary citizens wore a00:11:41
gray suit with a cheap tie, he00:11:43
said that he upholds the ideals of the Communist Party and00:11:45
fights the criminal regime of the00:11:47
Ghanaians. Of course, appeal for00:12:01
equal salaries. Enough to hold out00:12:04
until the beginning of next month, the image00:12:06
corresponded to Zyuganov.00:12:09
Yeltsin's main competitor and political strategists00:12:11
advised both to merge with the common00:12:12
people, causing extremely00:12:15
positive emotions among citizens, so both ate everything00:12:18
they were treated to, causing horror in their00:12:20
security services, drank, danced and00:12:23
participated in various games, endlessly00:12:25
kissed old women and children even when he was00:12:29
young, he had two different images, one00:12:33
was very00:12:34
simple, aimed at his political00:12:38
audience at those who voted for him.00:12:42
But at the same time, for the State00:12:45
Duma. For some important events, he00:12:48
chose very expensive suits. That00:12:50
is, I think he even had two different00:12:52
closets00:12:57
containing00:13:01
VP is times higher than Yen’s, they are confident in the00:13:04
elections and can already be said to00:13:07
have won, but the newspaper dealt a wild blow to the communist leader’s pride, God00:13:09
forbid, he00:13:12
just looked disgusting in it, well-fed with00:13:14
sausage, very cunning with terrible00:13:18
warts,00:13:19
hurray, then along with this00:13:27
bo is a00:13:29
simple man you won’t go to a cosmetologist or00:13:31
plastic surgeon00:13:32
if you’re a communist, then00:13:34
the political strategists advised leaving everything00:13:36
as it is, but the Leader of the Communist Party of the Russian Federation didn’t listen to them, the00:13:40
smoother a person is, the more artificial he00:13:44
becomes, the wife of Moscow Mayor Yuri00:13:46
Luzhkov, Elena Baturina,00:13:48
didn’t go to stylists in the nineties, she had no time for00:13:51
that she moved the business was not so00:13:54
very unique and I would even say00:13:58
the image which consisted in the absence of00:14:00
this image at the helm of Moscow's00:14:03
giant giant agglomeration was00:14:06
her husband who gave her the opportunity00:14:09
to earn billions and she00:14:11
earned money. And what the people thought in the00:14:13
nineties no one was interested in jackets at all00:14:16
masculine cut strange00:14:18
short hairstyle no charm or00:14:21
femininity One day a popular magazine00:14:23
decided to publish portraits of the most00:14:25
successful women entrepreneurs,00:14:27
the editor put Baturino on this cover,00:14:31
a photo of Dmitry Kharatyan,00:14:35
it was00:14:37
noticed literally at the last moment,00:14:40
the resemblance was obvious only Baturina00:14:43
looked much older than Kharatyan and00:14:45
everyone was truly terrified by the mayor seemed like a00:14:48
sincere person loves honey can00:14:51
dance with the people But everyone was00:14:53
afraid of Baturina, she worked very hard. I00:14:56
heard and saw how she00:14:59
discussed RD issues very ST00:15:02
spoke out on certain problems.00:15:04
Primarily, such notes would not have been masculine Yuri00:15:08
Lushkov became mayor in 1992 he was00:15:12
56 years old, but the trouble is, the inner young and00:15:15
strong mayor has lost his hair and is very00:15:27
complex below his dignity.00:15:30
Luzhkov wore VGO size caps so as not to00:15:33
look like a tadpole in them; he had00:15:35
special eight-piece caps sewn on him at00:15:37
construction sites; he appeared in a00:15:39
simple jacket and rubber boots at00:15:41
meetings in strict gray suits with a00:15:43
white shirt people laugh at the cap00:15:46
at auctions sell all the hihi cabins he is there00:15:48
in the cap in fact this is the same00:15:51
laughter smile expresses heartfelt00:15:53
affection for this policy of the00:15:57
iker to take not the bodies dressed up based on00:16:01
their own ideas about beauty and00:16:03
when Elena Baturina decided to become00:16:05
glamorous and feminine stylists Morley and00:16:07
even rudely swore she was00:16:10
now standing with open shoulders00:16:13
in some other outfits that, well,00:16:17
frankly did not suit her at all either in image00:16:21
or figure or as the wife of the mayor,00:16:23
despite the wild cost of the shells,00:16:25
she was very close to the people who I also did00:16:27
n’t know how to dress and people looked00:16:29
funny and ridiculous in the nineties Even those00:16:32
who had money there was no such00:16:35
thing as a style image, in general,00:16:38
sweatpants White socks, sneakers00:16:42
on top, a red jacket was Well, what a00:16:45
uniform, let’s say, the bigger the cross,00:16:49
the more confident in itself a film from 199200:16:53
preparing participants for a beauty contest,00:16:55
girls are dressed up, painted, taught to accept00:16:59
even with00:17:01
life, choosing from not much more,00:17:07
try it, let everyone decide for themselves How to00:17:10
get out of this crap and home-grown00:17:12
technologists tell the further00:17:14
program of00:17:15
action, you need to come up with00:17:19
sentimental ones, take good00:17:27
photographs, suggested to businessman00:17:29
Vladimir Bryntsalov, who decided that he00:17:31
wants to be president. I say to the00:17:34
president what I didn’t understand at first, he00:17:36
says the countries and everyone is laughing and I00:17:39
say, do you hear yourself in the mirror, you saw00:17:42
some strange guy, well, he00:17:44
looks like a bandit, you know, in crimson00:17:46
jackets and also these guards no one has bald00:17:48
This one has security guards In00:17:51
1996, Vladimir00:17:53
Bryntsalov’s fortune was estimated at $2 billion;00:17:55
his enterprise produced 30% of the tablets00:17:59
consumed in Russia. In addition, he00:18:01
had a commercial bank, an insurance00:18:03
company, a law firm, as well as a network of00:18:05
factories for the production of alcoholic00:18:07
beverages, porcelain furniture and other00:18:09
consumer goods, I had to come up with a00:18:13
biography for him. Explain where he got 2 billion00:18:16
dollars. At first, Tolmachev decided that it was necessary to00:18:18
tell the whole country that Bryntsalov was a00:18:21
beekeeper in the eighties, and that’s how he00:18:23
made the basis of his fortune, but00:18:25
then he realized that there was a lot of money in the world. They were00:18:30
allowed to engage in00:18:33
private00:18:35
activities, and they organized00:18:39
fake press conferences at which00:18:41
people pretended to be journalists and the00:18:44
future candidate for the presidency of Russia00:18:45
talked about the stages of an honest path to00:18:48
incredible wealth, and he very often00:18:50
went out to the people with his00:18:57
wife to promote husband skinny00:19:00
public with her appearance she00:19:02
adored the color red wore mink00:19:04
hats adored when the press wrote about them00:19:07
Rich and famous but simply beautiful the00:19:10
most beautiful woman in00:19:13
Russia cannot00:19:15
boast of good cars in a00:19:17
good house e merged on her is huge00:19:20
this Wealth and very Glory Glory Glory00:19:23
copper pipes the fact that people rarely pass00:19:25
she somewhere overshadowed you understand with her00:19:28
antics her role of such a certain00:19:30
Queen of Sheba she overshadowed him well it’s00:19:32
really what he did and who he was00:19:34
at that time Natalia was 20 years00:19:37
younger than her husband, a provincial girl with in00:19:39
extremely simple manners, therefore,00:19:41
for the time being, her husband’s attitude was not Korobino,00:19:43
she said, come on, turn around in front of00:19:46
my guests, look at the ass pats00:19:57
Alexander Tolmachev00:19:59
promoted in the mid-nineties,00:20:01
Vladimir Bryntsalov, having come up with many00:20:03
high-profile actions, they specially set up an00:20:06
assassination attempt, they shouted about this, they00:20:08
shouted at you under the gates of the ferrein,00:20:11
they found we neutralized the F1 grenade and he00:20:15
hop pays 20,000 dollars to this guy00:20:17
Bryntsalov demonstrated shoes for 5,00000:20:19
dollars made of crocodile skin, bought00:20:21
mansions abroad, restored and00:20:24
gave his wife Matilda's dacha with a tavern in00:20:26
Kislovodsk and the excellent Muscovite palace about00:20:28
which they launched into a hungry people00:20:30
A legend from a businessman there is a golden toilet00:20:33
everyone came to watch it, how he eats,00:20:35
how he pees, where is his toilet, where is00:20:37
his So why did we see Bryntsalov00:20:40
scolding his clerks, almost00:20:43
hitting his serfs on the cheeks, riding00:20:46
carriages, and so on and so on and so00:20:48
on This was part the work of00:20:50
image makers00:20:51
who, in a short period of time, they00:20:53
were given the task of00:20:55
making him extremely recognizable in a short period of time;00:20:57
the tasks they achieved and the calculation of Mordo business.00:20:59
What the image makers called themselves in the00:21:01
nineties, Bryntsalov was justified, became a00:21:04
star in a record for a short period of time;00:21:06
serious politicians called him a00:21:07
[ __ ] and a clown; people00:21:10
liked it in the middle of dull everyday life, suddenly a00:21:12
free show appeared so I will00:21:14
carry Russia in my arms like my wife, but00:21:17
Natalya’s nerves could not stand it during the00:21:18
presidential race, political strategists went00:21:21
too far in their advice Bryntsalov00:21:23
agreed to appear on air in the00:21:25
nude Natalya said that she would00:21:27
file a lawsuit if this will not stop and00:21:29
gave a frank interview to the00:21:31
Kommersant newspaper. I don’t think it’s beautiful00:21:34
to demonstrate my husband’s naked body, it’s00:21:36
unworthy of the president of the country. Since00:21:39
lately I’ve only heard00:21:40
negative information towards00:21:42
me two wealth - that’s wonderful00:21:45
politics - it’s terrible and the image00:21:49
that has developed you know the image in the hearing of00:21:53
the people to say on TV this is one of00:21:56
his on-screen images.00:21:59
This is a completely different person, very00:22:00
subtle, very smart, very adequate.00:22:03
Surprisingly, they say the same thing about00:22:05
Vladimir Volfovich Zhirinovsky. Fame00:22:07
and whose political weight did not give00:22:09
rest to Bryntsalov, a completely different00:22:11
person in life, that00:22:13
is, in the guest room. in the dressing room, this is an absolutely00:22:16
very00:22:17
intelligent person who speaks reasonable things00:22:20
without any of these00:22:26
Tomes,00:22:29
inclusive, someone will be00:22:31
bad, it was good, you understand,00:22:37
she allows the00:22:40
entire Caucasus to be bloody Azi Vladimir Zhirinovsky00:22:43
worked in a publishing house and somehow, at the height of00:22:45
perestroika, he was walking along the Arbat and saw people00:22:47
discussing the future Soviet Union and00:22:50
decided to give a speech and became00:23:02
the skill of oratory that was given to him by God. I think00:23:06
Zhirinovsky created his image for himself, that00:23:09
is, it could not be some kind of00:23:11
straight political strategist. But in fact, the00:23:16
image makers of the editor of the newspaper Sokol00:23:18
Zhirinovsky Sergei Zharikov are more important to me00:23:21
to model some kind of consciousness,00:23:25
some ideas, as if to preach, that00:23:28
is, say, to create a world, but Zhirinovsky00:23:31
quickly sawed off and began to act on his own, and00:23:33
this was a real and unconditional Triumph,00:23:36
he chose for himself the image of such a bright,00:23:39
aggressive, daring, somewhere even00:23:42
arrogant politician, and he always could surprise00:23:46
This is not meat This is pure00:23:49
disgusting Zhirinovsky demonstrated like no one else00:23:51
that politics is the00:23:55
highest stage of showbiz this is of the00:24:00
Toby he correctly believed that it was necessary to00:24:02
excite the public with debauchery and00:24:04
appear next to the stars to be on00:24:06
friendly terms with them he smoked cigars with Chuck00:24:09
Norris and boldly hinted at the fact that he had a00:24:11
Night of love with a porn star in Chile on Christmas Eve in Italy00:24:14
in Moscow at night, the politician said00:24:17
that he wanted Chicholina to give him a00:24:19
child and she called him a cute animal,00:24:22
he was just a harbinger of stand-up comedy,00:24:25
you see, no one00:24:28
could make fun of him as coolly as he00:24:32
did and00:24:33
in there was always a wild challenge in him And a challenge is00:24:38
courage On December 25, Vladimir00:24:42
Zhirinovsky spoke in the Duma against the00:24:44
ratification of the treaty of friendship and00:24:46
cooperation with Ukraine, they say, Why are we00:24:48
one country? Are you in the stories? Find me a00:24:51
historian, find me at least one line: the00:24:53
state of Ukraine existed where and00:24:55
when and everyone was struck by his appearance,00:24:58
Zhirinovsky was in green from head to00:25:00
toe, he always dressed brightly,00:25:04
unpredictably, maybe even defiantly00:25:07
colored jackets appeared in the wardrobe of00:25:09
Vladimir Volfovich before the00:25:10
presidential elections this year,00:25:14
he then showed up to Vyacheslav Zaitsev and00:25:16
asked him to make him a suit like00:25:18
no other from whom the fashion designer jokingly suggested a00:25:20
French00:25:22
conare new zasya G00:25:26
That orange red and so on00:25:29
red were certainly associated with the fact00:25:31
that Vladimir Volfovich worked very harshly00:25:33
with the communists, he thus00:25:35
trolled them Vladimi Wolf was a master of00:25:37
trolling, in fact there is a version that00:25:40
crimson is in fashion jackets were launched by the00:25:42
grandiose swindler and the richest00:25:44
man in the country Sergei Mavrodi As you00:25:46
know, I don’t have any problems, I wish there00:25:49
weren’t any this year, and you have00:25:51
a cult about the World Cup, I already told you about00:25:54
the jacket of the Raspberry guys. That is, it’s very00:25:57
good, it’s made expensively for suckers were sewn00:26:00
even with such a little bit like night fabric,00:26:03
people didn’t take it right away, but00:26:05
I brought this, I got it, I00:26:07
thought it was cool to sell, but Zhirinovsky00:26:09
dressed up in a red jacket much00:26:11
earlier than Mavrodi in the early nineties, he00:26:13
really liked the effect it00:26:15
produced, Vladimir Zhirinovsky most00:26:18
actively attracted foreign00:26:20
experts who advised him00:26:23
to look like Stalin, that’s why he wore00:26:26
Stalin’s tunics and didn’t blend in with him What is00:26:29
called so that he wouldn’t be compared but would be00:26:32
associated with his jackets were the00:26:36
brightest colors he was born in Almaat he was his00:26:39
mother’s sixth child he wore torn,00:26:41
someone else’s Pants from a flea market worn out00:26:43
shoes and padded jacket as a child, he was hungry a lot00:26:46
when he worked in a publishing house,00:26:48
he dreamed of buying a second suit to replace his00:26:50
only jacket and trousers, a00:26:52
new thing covered his head, a steel cap, a fat one,00:26:56
he accidentally put it on at the meeting, but the fact00:26:58
that this style of cap was called Shirenov,00:27:00
he really liked the evolution of the style of the00:27:03
leader of the LDPR looks like this first, a wretched00:27:05
hat with earflaps and cheap coats In00:27:08
ninety-three, a wildly expensive outfit00:27:09
clearly from Italy, classic everything is beautiful,00:27:12
then pure show business The leader of the LDPR loved00:27:15
furs and also dressed up as a policeman. And00:27:18
when he ran for president in00:27:19
ninety-six, he used a military00:27:22
uniform, he always showed off, he’s the king, he here is00:27:25
the king he is here the king is only he there is00:27:28
no one else00:27:31
[applause]00:27:37
there is no one else the Soviet pop stars looked like00:27:40
people far from sex everything Strictly according to00:27:43
[music]00:27:49
protocol before there was at least00:27:56
Sozh pockets will be on Valery00:28:00
Leontiev’s jacket they were not allowed on television00:28:02
light suits in the form of a kidney around the neck00:28:04
scarf shoes with heels the mane of hair00:28:07
broke through He00:28:16
miraculously this classic style suited him very well00:28:19
that the00:28:20
mane combination with the classic costume was00:28:26
very iconic twitched on stage and00:28:30
made00:28:34
[music]00:28:37
modulations he needed Courage on stage00:28:40
he couldn’t do00:28:41
otherwise The artist’s finest hour struck in the00:28:44
ninety-first for performances for the00:28:46
song of the year Leontiev chose burgundy00:28:48
leggings and a large mesh T-shirt, he00:28:56
really00:28:58
loved to look unusually unique,00:29:02
so he could enter the World Cup anywhere. I think00:29:05
that even without panties, the author of the star00:29:07
image was Svetlana Logofet, a talented00:29:10
costume designer, and she describes that it was an00:29:13
insight into how Leontiev should look00:29:15
came to her at night,00:29:19
something00:29:23
is moving over my head,00:29:29
they are sending me what to00:29:31
do, I even blushed because you wo00:29:34
n’t believe it. But I’m telling you the truth, and00:29:38
then she came up with00:29:40
the image of the00:29:44
Empress for Irina Allegrova, the singer was pretty and00:29:46
vocal, but she had one flaw. there was almost no00:29:49
waist, oh00:29:59
my God, this guy made it for me out of00:30:01
leather, is it just a masterpiece and00:30:05
the logofet was very insulting when Leon00:30:08
appropriated all the laurels for himself, and forgot about00:30:10
her, yes,00:30:11
yes, I found00:30:15
this00:30:17
[music]00:30:20
suit in America myself fashionable Moscow entertainment00:30:26
establishment00:30:28
I really like this complex00:30:30
because here, first of all, my friends,00:30:32
Sodom Gomorrah was just going on here.00:30:36
It was all as if it was accessible, well, as if00:30:39
it was already indecent, but00:30:42
everything is accessible in general when an00:30:45
unknown guy from Novosibirsk, a00:30:47
stylist, came here and image maker Alisher exclaimed,00:30:49
found I had a shaggy shu and here00:30:58
he was when he put it on Iuu I'm rusty cool horns00:31:03
these eyes failed and there after the show00:31:06
there the people were on their ears in for a hungry00:31:08
guy from the province was ready for any00:31:10
Transformation if only00:31:13
[music ]00:31:15
to become famous for the image of Sasha Medvedev What was the00:31:18
real name of this artist Vol in00:31:20
history00:31:26
m n come out VH he came out in these00:31:32
heels in a tiara kokoshnik in00:31:35
sundresses Well, this is Shura, in00:31:38
general, on this number of floors00:31:41
people went Shura gave 30 concert a month and00:31:44
earned more than all the Moscow00:31:45
artists, but the singer got hooked on drugs and00:31:48
then went to the hospital with cancer for00:31:50
treatment, he spent a million dollars,00:31:53
lost his apartment because of drugs and barely00:31:55
got to the surface00:31:57
For me, he was a Mega talented00:32:00
character, this is still true if you00:32:03
dig this husk is all that a00:32:06
vociferous nugget from nowhere has stuck to himself,00:32:10
he is beautiful in general, an image00:32:12
that will glorify an artist cost a lot of00:32:14
money in the nineties, Linda appeared, the daughter of00:32:17
rich parents, who was made a star by00:32:19
producer Max00:32:26
Fadeev,00:32:28
lame clip graphics, huge lifeless00:32:31
eyes and psychedelic00:32:34
music, stylish, not the main thing. the trouble is that in00:32:40
conditions that are quite significant,00:32:42
information transparency, everyone knew that the00:32:45
parents were not rich, they immediately00:32:48
wrote off everything that meant for00:32:56
this generation, who went into00:32:58
alcohol and drugs in the nineties, people who did00:33:02
not perceive the musical form, they00:33:04
were driven precisely by the presentation of the image, that’s exactly what00:33:07
what is00:33:10
called00:33:12
image This is a modest young brunette Alla00:33:15
Ageeva, a native of the city of Belov in the00:33:18
Kemerovo region, a wonderful00:33:20
transformation amazes the imagination I00:33:23
was born in00:33:25
Siberia00:33:30
[music]00:33:40
As they say, I was not afraid of anyone, I00:33:43
came So Yeah, they don’t accept me here00:33:46
Well, to hell with it, I’m like00:33:50
I'm not at00:33:55
the front of the institute, but I didn't pass the qualifying00:33:58
competition. She had to get a job00:34:00
at a knitting factory, but she loved to00:34:03
sing and got into the ensemble of the Palace of Culture, the00:34:05
director of which was Vladimir00:34:07
Ermakov. Ermakov always said that00:34:10
he made a big-scale star out of a village girl,00:34:12
invented a pseudonym for her, and00:34:15
convinced her to repaint her hair. into a blonde and sing in a00:34:18
low, hoarse voice00:34:20
[music]00:34:25
game better days will come to us00:34:29
Ermakov said that it was he who00:34:32
decided that Masha Rasputina should not00:34:34
just be sexy, but simply shock the00:34:36
masses; raise her legs, since before00:34:38
that no one dared to let her out on stage00:34:41
in the lower lingerie and the shortest possible00:34:43
skirts and high boots, they00:34:45
were sold in a fetish set in00:34:49
a store for some sexual games with00:34:53
shorts with a whip from a bra,00:34:58
whether expensive leather or00:35:03
[music]00:35:08
latex, but the singer says that Ermakov is00:35:10
not here at the World Cup and the author of Masha Rasputina00:35:13
she is the very image it comes from my character00:35:17
from my charisma of my spirit in the00:35:25
end the00:35:27
singer divorced Ermakov in the late00:35:29
nineties, the reason was his infidelities, but00:35:31
Rasputina never spoke about it,00:35:34
but Vladimir more than once threw00:35:36
mud at the singer and turned their common daughter against her;00:35:38
he died in poverty from illness and00:35:41
drunkenness in 2017 and Rasputin00:35:45
continues to deny his role in creating00:35:47
her bright image, the models of my costume00:35:51
were created Personally, because I am00:35:53
bright, not ordinary,00:35:58
I am free, not constrained, and I sang what I00:36:04
wanted, flattery appeared, just00:36:08
off the charts, simply and naturally,00:36:17
Olyalina Bogdan Titomir proclaimed myself00:36:20
sex00:36:21
mashiro ma00:36:25
obru00:36:30
photographed in a leather cassa put00:36:32
so ska Hand here on this place I made three00:36:36
so to speak friction rocks I'm a sexy00:36:39
baby shocked by the outfits of the group Nana here00:36:43
the image maker was chatted by the father the creator of the00:36:45
group Bari00:36:48
[music]00:36:52
[applause]00:36:55
Alibasov and00:37:00
tight boots and trousers are a must in front so00:37:05
that there was such a bump on the pants in the00:37:09
Soviet Union there was no sex, but like on00:37:11
one of the programs from here suddenly he00:37:14
appeared00:37:17
unexpectedly Masha Rasputina in the late00:37:19
nineties married a millionaire and since00:37:22
then has an unlimited budget for00:37:24
buying00:37:25
outfits00:37:28
But stylistically it remains in nineties00:37:30
because he believes that he has00:37:32
every moral right to do this and wanted to spit00:37:34
on all sorts of stylists and image makers00:37:36
who say that it is vulgar and00:37:39
unfashionable, I don’t repeat they00:37:43
dress like this or that artist, I00:37:46
should have my own personality Valery00:37:49
Leon is also stuck in the same way until the last00:37:52
pov in a dream with a hollow torso,00:37:55
but00:37:58
Vladimir lov now dresses extremely00:38:00
modestly, he is not visible or audible, the lion's00:38:03
share of the money of the star of the nineties was taken away by the00:38:06
Wife During the divorce, who, on the00:38:08
advice of image makers, then spoke so much about00:38:10
love forever for Volodya, love is the most00:38:13
important thing if there is no love I don’t00:38:16
doubt anything about it, Natasha, I know00:38:21
that00:38:24
love eats me, no one is worthless No, it00:38:27
will take everything from me That’s how it00:38:32
happenedDescription:
Время "мордоделов". Девяностые (90-е). В советское время все публичные люди одевались и вели себя, как сделанные "под копирку": важные чиновники в одинаковых серых костюмах, и даже на эстраде в одежде царили очень строгие нравы. А в 90-е появилась профессия имиджмейкеров, которых часто называли "мордоделами". Кто к президентским выборам придумал новый образ бравого генерала Лебедя? И нарядил Машу Распутину в костюмы из заграничных секс-шопов? Подбирал пиджаки Владимиру Жириновскому и сделал "брендоманом" Филиппа Киркорова? Смотреть все выпуски: https://www.youtube.com/playlist?list=PLgWn407gTfdTHaHcjkZooCPAR5OzRoOH- "Центральное телевидение" - это телевидение вечных ценностей: документальные и исторические фильмы, ток-шоу, программы о науке и культуре, медицине, путешествиях, расследования той или иной сферы общественной
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