Скачати "Want to Sound Like a Pro Copywriter? Use These Words:"

Want extra help getting clients, gigs, and jobs? Check out our Copy Career Co-Pilot ➡️ https://courses.copythatshow.com/outreach-career-accelerator Ready to upgrade your skillset with marketing knowledge? Check out our Ultimate Guide to Marketing Strategy ➡️ https://courses.copythatshow.com/ct-ugms Our free (with email signup) 21-day copywriting course ➡️ https://www.copythatshow.com/join-2 Our free (with no transaction) copywriting guide ➡️ https://www.copythatshow.com/how-to-start-copywriting Join the Copy That! Discord server ➡️ https://discord.gg/QXmGNYgsCJ ==== What the heck are other copywriters talking about when they use terms like “lead generation” (NOT about leadership) “risk reversal” (NOT a wrestling move) or even “drip campaign” (NOT a fashionable politician)? To answer these questions, Alex made this: The Official Copywriting Glossary. The first part of this video covers the top 10 terms every new copywriter needs to know to stand apart and land gigs as a beginner. The second part of this video covers… every other copywriting term he could think of. 0:00 So you want to sound like a copywriter, huh? 1:17 What is “copy”? (Spoiler: It is never “copies”) 2:08 What is a “Sales Page”? 2:27 What is a “Landing Page”? 3:10 What is a “Big Idea”? 3:39 What is “Direct Response”? 4:44 What is a “Call to Action” or “CTA”? 5:24 What is “Dimensionalization”? 5:56 What is a “Marketing Funnel”? 6:38 What is “The Rule of One”? 7:33 What is a “Unique Selling Proposition” or “USP”? 9:09 “A/B Test” 9:50 “Above the Fold” 10:30 “Action” 10:43 “Advertorial” 11:02 “Autoresponder” 11:38 “B2B” or “Business to Business” 12:28 “Back End” 13:20 “Banner Ad” 13:29 “Below the Fold” 13:45 “Benefit" 14:14 What is a “Blast Email”? 14:29 “Body Copy” 14:44 "Bounce Rate” 14:52 “Brand Awareness” 15:16 What is a copy “Bullet”? 15:50 “Call Out” 16:23 What is a marketing “Campaign”? 16:56 “Customer Acquisition” 17:11 “Customer Acquisition Cost”/CAC 17:37 What is a “Claim” in copy? 18:14 "Click through rate” or “CTR” 18:40 What is a “Close” in copy? 19:01 What is "Cold" traffic or a "Cold" lead? 19:30 “Content Writing” 20:29 What is a copy “Control”? 20:49 “Conversion Rate” or CR% 21:25 “Cost Per Action” or “Cost Per Acquisition” or CPA 22:16 “Cost Per Thousand” or “Cost Per Mille” or CPM 22:45 “Cross Selling” 23:20 “Customer Value Optimization” or CVO 23:39 What is a “Demographic”? 24:04 What is “Desire” in a copy and marketing context? 24:29 "Differentiation" 24:44 "Direct Mail" 25:05 "Direct Marketing" 25:24 "Downsell" 25:50 What is a "Drip Campaign" (aka a "Gauntlet" or "Autoresponder Sequence")? 26:28 "Email Service Provider" or ESP 27:00 What does "Evergreen" mean in a copy or marketing context? 27:35 "Exclusivity" 28:00 What is "Eyebrow Copy"? 28:20 What is a "Fascination" in copy? 28:33 "Feature" 29:17 What is "Flow" in copy and marketing? 29:33 "Front End" 30:29 "Graphics" 30:34 What is a "Guarantee" in copy? 31:09 What is a "Headline" in copy? 31:40 What is a "Hero Section"? 31:58 What is a "Hook" in copy? 32:12 What is an "Ideal Client" or "Ideal Customer"? 32:56 What is "Indirect Voice of Customer Data" or IVOC? 33:36 What is a "Lead" or "Lede" in copy? 34:28 What is a "Lead" in marketing? 34:58 What is "Lead Generation"? 35:20 What is a "Lead Magnet"? 35:42 What is "Life Time Value" or LTV? 37:10 What is an email "Lift" in copy and marketing? 37:35 What is a "List" in a marketing context? 37:47 What is "Longform Copy"? 38:20 What is a "Market"? 38:44 What is "Market Sophistication"? 40:03 What is a "Micro Commitment"? 41:11 What is a marketing or copy "Niche"? 41:47 What is the OCPB or "Objection-Claim-Proof-Benefit" formula? 43:08 What is an "Offer" in copy and marketing? 43:39 What is a "One-time Offer" or OTO? 44:02 What is an "Open Loop"? 45:01 What is an "Open Rate"? 45:34 What is an "Opt-In"? 45:53 What is an "Order Form"? 46:04 What is a P.S. or "Post Script"? 46:26 What is "Pay Per Click" or PPC advertising? 46:46 What is a "Problem" in a copy and marketing context? 47:26 What is a "Promise"? 47:38 What is "Proof"? 48:16 What is a "Prospect"? 48:28 What is "Research"? 49:43 What is "Risk Reversal"? 50:25 What is a "Sales Argument"? 51:12 What is a "Sales Funnel"? 52:03 What is a "Sales Letter"? 52:58 What is "Segmenting" or "List Segmentation"? 53:59 What is a "Space Ad" or SPAD or "Insert Ad"? 54:17 What is a "Squeeze Page"? 54:36 What are the "Stages of Awareness"? 55:44 What is a "Subhead"? 56:15 What is a "Swipe File"? 57:00 What is a "Target Market"? 57:28 What is a "Testimonial"? 58:08 What is an "Upsell"? 58:32 What is a "Value Proposition"? 58:44 What is a "Video Sales Letter" or VSL? 59:06 What is "Voice of Customer" data or VOC? 59:49 What is "Warm" traffic or a "Warm" lead? 1:00:20 What is a "Wire Frame"? ===== Read the full copywriting glossary here: https://www.copythatshow.com/glossary