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Russian
00:01:08
Good evening, I’m glad to welcome you to the00:01:10
International School of Profession at the00:01:13
social media promotion courses.00:01:15
Today we have the ninth lesson. Let’s00:01:17
check the feedback. If you are here,00:01:20
you can clearly see and hear me. I’ll be00:01:23
grateful for the pluses in the chat. Just00:01:25
a second, I’ll update it, we’re off to a00:01:38
great start. Hello Ulyana, it’s wonderful that00:01:42
you are present today, well, today you and I00:01:45
will have00:01:46
quite an00:01:48
interesting lesson; we will again00:01:50
consider a new social network,00:01:52
namely Telegram. But before we get started,00:01:56
Yes, I would like to say a little something.00:01:59
Good afternoon, Ekaterina, also00:02:02
watch the video message above in chat she00:02:05
even gave answers00:02:07
messages accordingly00:02:09
sent love, I want to say Yes,00:02:13
not specifically there yes love or00:02:16
someone else please Yes if you don’t00:02:19
understand something And something is not clear to you,00:02:21
you want to clarify something further00:02:24
or you are experiencing some - yes,00:02:26
you have difficulties, I please don’t sit00:02:29
there for weeks, don’t suffer, don’t go crazy, don’t00:02:32
worry, don’t suffer there,00:02:34
but it’s normal when you’re learning00:02:37
something new and it doesn’t work out for you until a00:02:40
second later it’s difficult or else is there something there?00:02:43
Or do you think that maybe even I did00:02:45
n’t tell you something that you00:02:47
specifically need to understand,00:02:48
please get in touch with me00:02:50
so that situations like this don’t happen? That they00:02:52
sat there for a week They could have done something,00:02:54
screwed themselves there they weren’t nervous there00:02:57
Well, they were really worried00:02:59
upset I perfectly understand such00:03:01
emotions They don’t have anything good,00:03:03
please get in touch with me and00:03:05
talk about your problems you have a00:03:07
teacher here for a reason, it’s not for nothing that I’m the one who checks00:03:10
your homework I always answer everyone I’m always00:03:12
happy to help everyone here so00:03:15
the only point is this, yes, and I00:03:18
also left my account above in our00:03:20
chat. If you really need something urgently,00:03:22
please, you can write to VK, I see there they00:03:25
periodically write something to me, VK00:03:27
writes something here on the platform, and again, yes, I00:03:29
remind you. Please write I’m always in00:03:32
touch, always in touch with everyone, well, no one is00:03:34
denied help, so don’t worry, even00:03:37
when there are some difficulties that arise.00:03:38
This is a normal phenomenon, you are learning, it’s like you’re00:03:41
learning from scratch in a new profession,00:03:43
well, let’s move on to00:03:47
our positive topic, we’ll be with you today, as00:03:49
I said, we’ve already talked about Telegram. And in00:03:52
fact, before telegrams, this is00:03:54
the most important for us. For us at the00:03:57
moment, the source of communication with our target00:04:00
audience, let me remind you that Telegram for us00:04:02
is not a classic example of a social00:04:04
network, it is a messenger and in general Yes00:04:07
Despite that that I would even call00:04:11
mainly social networks, I00:04:13
often refer to it there, talk about its00:04:15
advantages and so on, we still00:04:17
should not forget that these are00:04:19
messengers. This means that working in00:04:22
Telegram, promotion in Telegram is00:04:24
somewhat different from promotion Yes in00:04:28
other social networks Well, that is,00:04:29
classic social networks differ00:04:31
precisely due to the fact that the telegram in our case is00:04:34
carried by the network and the messenger. So, the goal00:04:36
of our lesson with you is to study the00:04:38
capabilities of the Telegram network and create your own00:04:41
telegram channel,00:04:42
but in general, Yes, we got Telegram in00:04:46
general In our country, Telegram gained such00:04:48
strong popularity precisely in the winter of 22,00:04:52
when Instagram was blocked on the00:04:54
territory of the Russian Federation, but officially Yes, it00:04:56
was recognized as an extremist social network with00:04:58
Facebook and was temporarily, well, or temporarily, I don’t00:05:01
know, TikTok was mothballed. That’s00:05:03
when the audience went to our00:05:05
massive VKontakte Odnoklassniki in00:05:07
particular, even in Telegram,00:05:08
as for telegrams, at the00:05:12
moment, on our Telegram it has turned from00:05:15
a platform where previously users00:05:17
actively consumed news into a full-fledged00:05:21
powerful tool for interacting with the00:05:23
audience for sales of00:05:25
telegrams. This is a good channel for sales00:05:27
at the moment and they are developing00:05:31
equally there. It’s good, just like business Yes, so are00:05:33
personal blocks, both in the service sector00:05:37
and in the area of some kind of goods.00:05:38
Everyone finds their client in principle,00:05:42
and if we talk about my personal experience, I00:05:45
can say that I had several00:05:48
projects before in the winter of 22 years that00:05:51
Of course, we also went to Telegram and00:05:54
we made the highest sales00:05:56
within Telegram, that is, most of all you00:05:58
were from there. I thought for a long time about what this00:06:02
could be connected with, I suspect that most00:06:04
likely it is precisely because00:06:06
our communication format is different in Telegram in00:06:10
social networks we communicate more00:06:11
distantly in the messenger in telegram We00:06:15
have a more personal to a denser tone00:06:17
Contact the target audience if00:06:21
it were possible to compare Yes, I would00:06:23
probably compare it like the stars on TV which00:06:25
we have bloggers in principle too, but00:06:28
they are celebrities there on TV00:06:29
interact with the audience through00:06:30
TV and bloggers who on Instagram00:06:33
broadcast their lives every day there00:06:35
and actively engage in dialogue with the00:06:38
audience, that is, closer00:06:39
contact always means a higher degree of00:06:41
trust and better results, and there yes, in00:06:43
particular in terms of sales, than there are stars00:06:46
who may be the same bloggers and00:06:48
sell something there from advertisements in the form of00:06:49
advertising on TV, the same principle is here, that00:06:52
is, if you pay attention when you and I00:06:55
read something there or receive00:06:58
information from telegram channels, it00:07:00
goes to us and in in the form of a message That is, it00:07:02
looks like a regular message from our00:07:04
friend there yes or a friend of a friend of a00:07:06
friend of a friend plus And of course the00:07:09
message itself is different, the communication00:07:12
format itself And we have it almost on Telegram Yes, they are00:07:15
very different from 100 in other00:07:17
social networks here the dialogue here00:07:19
questions here involvement here is very important for us.00:07:21
Such a connection00:07:23
is established more closely with its00:07:25
target audience, so Telegram00:07:28
probably gives us Yes, a better00:07:31
result.00:07:32
Well, accordingly, Yes, how can we create a00:07:35
telegram channel with you? Telegram can00:07:39
be installed on our computer Yes,00:07:41
here you can see that I have it on my00:07:43
laptop. And apparently there are a lot of00:07:44
applications00:07:46
installed on a smartphone on a smartphone.00:07:49
I think that you know how to install a00:07:51
mobile application as for the00:07:54
computer. Yes, install Telegram on the00:07:58
computer. Here you can also00:08:02
give it to the computer or immediately00:08:03
run your operating system Windows 7 Windows00:08:06
10 Mac There and so on we enter ours00:08:09
here, that is, yes, we are given links you00:08:12
can go to Yes, almost from00:08:14
any of them download Telegram to your00:08:16
computer, I downloaded it in general, in my opinion,00:08:20
myself If I’m not mistaken, straight from well, so00:08:23
I have Max Yes directly from Thor, here it is00:08:26
installed here00:08:27
and accordingly Yes, if we need to00:08:30
create a Telegram channel, I’ll open my00:08:33
Telegram, we can do it Both through the00:08:35
mobile application and from the computer, here00:08:38
I am right now Yes, I just00:08:42
opened it on the computer here00:08:45
Here is a search, all my chats are all duplicated,00:08:47
the same as what is on my mobile00:08:49
device, if I want to create a channel, I00:08:52
click here on Feather, select00:08:54
create a group, secret chat or channel.00:08:56
Well, in our case, this is a channel if we are00:08:59
talking to you about a tool for00:09:01
interacting with the audience business there,00:09:03
yes Or a personal blog for00:09:04
sales We, of course, create a channel if00:09:07
we just need some tea for00:09:09
communication, I don’t know there for girlfriends Yes,00:09:11
create something there to discuss our own, we00:09:13
create a group And everything related to00:09:16
business always a channel, we create a channel00:09:18
further name And what else is important00:09:22
on our smartphone it looks exactly the same00:09:25
That is, if I now open this00:09:27
smartphone00:09:29
Telegram in the upper right corner I00:09:32
will have exactly the same Feather And I00:09:34
can also click there and also select create a00:09:36
channel00:09:38
Therefore, we always select the icon with with a pen00:09:42
and before on the computer, creating a channel00:09:45
was in the side menu there and on the left it00:09:48
was located here now it’s exactly the00:09:50
same as on a smartphone if someone00:09:52
Yes, you never know, for some reason the00:09:55
Telegram version will be different Well, unlikely, yes it00:09:58
may still be on the left But Now00:10:00
it seems that everyone has been on the right for a long time,00:10:03
so the first thing we00:10:05
do is come up with a name for the channel. There are00:10:07
also certain restrictions here.00:10:12
Our channel name is seen in their00:10:14
Feed by subscribers as much as possible. Its length is00:10:16
255 characters,00:10:19
but any channel name that is longer than00:10:23
28 characters will be displayed with00:10:25
restrictions when choosing a name00:10:27
Therefore, it is better to limit yourself to a few00:10:29
words, that is, a short name and,00:10:31
of course, also include a keyword there, because00:10:33
at least in telegram it is not very00:10:36
common to search under the name of00:10:37
channels Slowly Yes, it is starting to00:10:42
gain more momentum and people are searching. That is,00:10:44
I don’t know there, for example, it is needed inside the00:10:45
whole here I’ll start introducing nutritional science00:10:47
I’ll find the right channel00:10:49
Of the minuses Recently, I don’t remember what kind of00:10:53
channel I looked at to be honest Well,00:10:55
it had a long title, I couldn’t00:10:58
read it to the end because it00:10:59
was displayed with restrictions, I honestly00:11:02
couldn’t even understand what it was about this channel That00:11:03
is, I saw it somewhere by accident, so I00:11:06
didn’t understand it for a long time, so00:11:09
let’s always try to00:11:12
fit it into 28 characters, which will be00:11:14
visible,00:11:16
here you can see everything, I’ll display the00:11:18
presentation00:11:20
in this way, the full version of the channel name00:11:22
is shown in our Feed in full00:11:23
for example, this is the stat of a00:11:26
Telegram analyst of chat channels, but the name of the00:11:29
channel in the profile will be cut off, such00:11:32
stats of a Telegram analyst and there is nothing further00:11:34
written there, and the name of the channel in the Feed is also00:11:37
cut off; the Telegram analyst is not00:11:39
bad here. Yes, the name is compiled, even if it’s00:11:41
long in the first 28 characters, the00:11:45
main essence is what these00:11:48
channels are How to do not everything here is visible in the profile00:11:52
on the creeping line Well, this is already a more00:11:54
successful story00:11:56
How to choose a good name for a channel00:11:58
The name of the channel should reflect its00:12:01
content That’s why I also recommend that you00:12:02
put a keyword there, plus there00:12:05
’s a very good00:12:06
recommendation,00:12:07
this is such a mini life hack, I advise you yes to everyone00:12:11
When you come up with a name for a00:12:14
social network business if you00:12:16
create them Well, or take it in your works,00:12:18
you can generally try Even00:12:19
rename it, make the same name00:12:22
in all social networks00:12:24
Why Because it’s better remembered00:12:27
even if there a person subscribed to00:12:28
one social network will quite possibly want to do the00:12:31
same another subscribe he will know00:12:33
how to find you they are00:12:34
looking for Usually by the same name00:12:38
there is also an option to use a creative00:12:40
approach but a creative approach is usually yes00:12:42
it’s not about social networks business it’s about00:12:45
social networks some personal brands more for00:12:47
example squash crab promotions exactly00:12:50
Artem morning at 3:30 from to examples the00:12:55
name of the channel that reflects its00:12:57
content about the marketing of auto business00:12:59
admin panel by the way the zucchini group of00:13:02
the promotion you can look at I even watch it myself00:13:04
from time to time quite a00:13:05
good channel You00:13:07
can also take the name of the experts the name of00:13:09
the channel then the name of00:13:12
the owner or the person on whose behalf00:13:13
this will be conducted will be used telegram channel00:13:15
for example Masha and marketing I used it in00:13:18
advertising Leo Tolstoy’s channel00:13:21
what you can be guided by when choosing00:13:24
a name Well, first of all, I recommend that you do00:13:26
n’t split hairs, that is, approach and00:13:28
consciously do something simple, don’t00:13:31
complicate it00:13:32
and try to choose a00:13:34
name that is00:13:35
good but memorable that is, it was00:13:39
easy to remember, it sounded short Yes, it00:13:43
was not overloaded, for example, it was easy00:13:45
to remember smm in Russia is very simple or a00:13:48
marketer or sneakers and sneakers here Yes,00:13:52
bad examples could be Russian00:13:54
smm facts news insights it’s difficult or00:13:57
Mark additional symbols for switching the00:14:00
layout ketologist is bad00:14:03
because of course so the channel will be00:14:06
worse to find in the search and it will be difficult Yes, it00:14:09
will be with all these symbols to00:14:12
enter it there every time to search, it will be bad to00:14:15
remember the difficulty of00:14:17
Kendent sneakers, but I think you also00:14:19
understand why it’s bad because a00:14:21
mixture of layout languages and it will be bad to be00:14:23
emitted and remembered that’s why00:14:26
so here’s the00:14:30
name of the channel link minimum00:14:34
length 5 characters maximum 32 characters00:14:36
you can use fonts00:14:39
underscore channel link Yes we00:14:42
do it personalized with you We00:14:44
can make a link with you Yes not just00:14:46
some kind of numeric letter value but00:14:48
do it exactly like VK for example did and00:14:51
tried to different ones Well, let's00:14:54
first name our channel, then00:14:56
little by little we'll get to just the same00:14:58
level00:15:00
link channel name Let's create a00:15:04
channel00:15:07
oh00:15:09
Topic we can create Well, let's do00:15:12
something in the area of healthy nutrition00:15:15
I love such things00:15:29
Now let's see choose an00:15:35
avatar immediately00:15:56
select here is a circle00:16:02
and click next00:16:06
and look, they offer us to create00:16:08
a link right away, what can we do00:16:11
reset copy Why Because00:16:14
our channel is private, select public Oh00:16:17
great, they write to me here that I have already00:16:19
reached the limit00:16:21
So I’ll remove something now00:16:30
That’s because without Telegram Premium we00:16:33
can create only a limited00:16:35
number of public channels, take it and00:16:37
look Now we can come up with our own00:16:39
link, be sure to make a public00:16:41
channel Because now they won’t00:16:43
be able to find it through a search00:16:46
So the00:16:48
minimum length of our link is 500:16:51
characters, maximum 32, you can00:16:54
use the numbers below underlining00:16:56
Well, of course, yes, the best00:16:59
option is to make the name of the channel00:17:01
sew up Just a link But if it is busy,00:17:04
for example, the name of the site is busy, we00:17:07
can make Sit There Lower00:17:08
underline the garden, that is, something00:17:10
different but similar to that, or a tomato grows, that00:17:13
is, on the same topic on something else,00:17:16
well, let's try00:17:26
busy, eat normally, busy,00:17:40
eat normally, for example, you00:17:44
can prohibit copying then00:17:47
subscribers will not be able to save and00:17:50
copy Yes, and send materials from00:17:52
the channel, but it’s in our favor that they send it all,00:17:54
so we don’t close it00:17:56
and click ready,00:18:00
our channel has been created the first thing we’ll do right away is00:18:03
to remove the avatar from here00:18:05
because well, why would00:18:07
anyone Yes and see00:18:10
So what you and I haven’t done, you and I haven’t00:18:12
yet set up different Yes, important00:18:15
settings for us and of course the most important thing00:18:18
you and I haven’t done haven’t done00:18:20
description For our channel now we will00:18:22
gradually do it all, let's00:18:24
see what we have for now: the name of the channel the00:18:26
benefits of nutrition00:18:28
is not the best keyword, yes it’s possible, but00:18:31
I needed to quickly create it now,00:18:33
come up with when you create it, plan to00:18:36
work with it, it’s better to think about it well the00:18:38
name00:18:39
link made yours as well we have here00:18:42
that with you there is an administrator one00:18:44
subscriptions black list see00:18:46
administrators here we can add a00:18:48
new administrator with you hay someone is00:18:49
needed for example I can add one of you00:18:51
you will be like me00:18:53
uploading something here to do and so00:18:56
on00:18:57
subscribers here you can add00:18:59
subscribers But if we Yes, someone needs00:19:02
to add a specific one, invite there00:19:04
for example,00:19:05
what else do we have here on the black list,00:19:07
those who we blocked get here, what00:19:11
else do we have here, we have here,00:19:15
of course, a link to ours00:19:17
channel if we click edit we00:19:20
start editing and can customize00:19:22
everything for ourselves Well, first of all, we check that the00:19:25
channel type is public invitation00:19:27
links here we have invitation00:19:28
links here we can either create a00:19:31
new one or copy ours normally00:19:33
eat or take something there a00:19:36
link is generated for us send them00:19:37
all they will lead to the channel00:19:39
so reactions now we have all the00:19:43
reactions connected I suggest disabling the nasty ones00:19:46
Evil reactions nausea here a funny00:19:49
bunch of something so directly disgusting I’ll00:19:53
explain why Because there is no00:19:57
guarantee that one day you wo00:20:01
n’t accidentally make a mistake advertising,00:20:03
for example, I saw a very harsh example: I00:20:07
ran a telegram channel, created content for it,00:20:09
promotion was occupied by another00:20:11
person, and in general, here’s an example of failure00:20:15
and bad reactions not turned off, the point00:20:19
was that the channel had a super00:20:22
loyal audience, a very active,00:20:23
cool channel was there under 10,000 people00:20:26
and then they took the advertising integration and00:20:29
put it on another channel and there00:20:31
was an influx of 2000 new people there and00:20:34
everything seemed fine at first and then00:20:36
it just happened Trash because on one00:20:38
of the posts people threw these00:20:43
reactions of funny poop, that is, at first00:20:45
I look there you know there are 10 of them, then 15 of them, I00:20:49
think damn, well, maybe somehow the content is00:20:51
bad, something is wrong. I did00:20:53
it very strange this time because, well, the00:20:54
content worked very well. That is,00:20:56
we had an audience that was dragging along and00:20:58
I really liked the content I think00:21:00
maybe this time I didn’t like the topic so much that00:21:02
someone would00:21:03
immediately throw 15 of these here you go,00:21:05
but something strange Well, something strange, in00:21:08
short, these dumplings reached, in00:21:13
my opinion, up to 600 pieces or 700 in short, people00:21:17
became our audience, but it was00:21:19
loyal Yes, they began to include00:21:22
brand advocates and began to defend them like this Why do00:21:23
people put poop on this post like00:21:26
this is a good post Well, like, interesting info, what00:21:28
’s going on, someone is also like this?00:21:30
What kind of [ __ ] is this? this00:21:32
channel has never been in this channel People, what, in00:21:34
general people started a dialogue there They have00:21:36
already gone to defend each other, they have already gone00:21:38
to be indignant why this is so, in general, there,00:21:40
well, a wild discussion began and then the00:21:43
most important joke is that just00:21:45
one person came in and wrote what he saw00:21:47
advertising our Yes, our channel00:21:50
in the channel of one blogger there, uh, and she00:21:54
basically has only bots there. In short, the point was00:21:57
that an unsuccessful specialist who00:22:00
was advertising our00:22:02
telegram channel picked up the placement of00:22:04
advertising and they sent bots there, in general, they00:22:08
came a very low-quality audience,00:22:10
these were bots, and something somewhere in this00:22:13
world went wrong, these bots were00:22:15
configured incorrectly there, they were driven to what00:22:17
they had there before installation, put00:22:21
these poops there, that is, well, in00:22:22
the settings, funny reactions in general are00:22:26
It was a Nightmare, of course, then I had to00:22:28
clean the audience very hard to00:22:29
deal with this poop with00:22:31
all this, but that is, when you understand00:22:33
the situation. Therefore, it’s better to turn off00:22:35
negative reactions just in case, well, they’re really00:22:37
very tough, it’s clear that we00:22:39
can leave the reaction there, I don’t know,00:22:40
for example, it sucks. Yes, that’s a finger down or00:22:43
something else, well, in principle, you00:22:45
can turn off the finger, because people may not00:22:47
like the content if they don’t put it on the00:22:48
finger down Yes, conditionally, we will evaluate what they did00:22:51
n’t like and think about what we00:22:53
did wrong there and try00:22:54
to adjust the approach with on the other00:22:57
hand, yes, these, if00:22:58
you leave everything, this can lead to this. Well, this is00:23:00
not very pleasant. It’s a nice00:23:03
moment.00:23:04
Subscribe messages here we can00:23:06
include here, for example, but personal00:23:08
and our telegram channel we are promoting00:23:10
a person and we want the00:23:12
name from that person to be written who from whom came the publication of00:23:16
administrators of subscribers on the00:23:18
blacklist I also showed you. There is a00:23:20
button to delete a channel that you can00:23:21
use if you don’t need it. Well, for00:23:24
example, we created a test one for the course and00:23:26
why would you click delete this channel00:23:27
and So here we include00:23:30
a description now we’re just going to00:23:32
talk about the description00:23:36
like this Well, here we have an avatar first,00:23:38
let’s say I’ve already uploaded an avatar, but I’ll00:23:40
tell you about this rule, of course,00:23:42
look at the avatar, it’s advisable to choose00:23:44
1000 by 1000 pixels, the messenger00:23:48
will compress in any case, but a picture with a00:23:50
lower resolution will be displayed00:23:52
worse ours The task with you is to select00:23:55
an image that will look00:23:56
beautiful, most often it is a logo and00:23:59
it is placed, for example, what kind of alpha bank,00:24:01
so it looks beautiful in all variants,00:24:03
whether from a computer or a mobile00:24:06
application,00:24:07
or if it is a photo of a person, then then00:24:10
we need to choose certain00:24:12
proportions,00:24:14
we and you can take these square and00:24:16
landscape and different versions Yes, and00:24:19
because we, as you saw, when I uploaded00:24:21
the avatar, we ourselves chose the zone that will be00:24:23
displayed00:24:26
about what is important to remember is a minimum of color in the00:24:29
logos of the illustrations so that there is not00:24:32
something so colorful, super flashy,00:24:34
try not to change logos and avatars00:24:37
often because they are not remembered and If00:24:40
so, you and I change them often Well, people00:24:43
remember our channel less well, that is, there is a smaller00:24:45
associative series But it’s like bloggers00:24:47
who always warn that they00:24:49
changed their avatar so that they don’t lose them, they00:24:50
remember us with a red one the avatar00:24:53
here is us once and the green one simply doesn’t00:24:54
associate that it’s us it’s us how00:24:56
could this happen? If you00:24:58
use portraits as I already00:25:00
said or photographs it is00:25:02
close to the camera or wants to be readable or00:25:05
easy to read a three-quarter profile is the00:25:07
best option because00:25:08
there’s a channel here for me too, I’m00:25:12
subscribed to a person there and it looks Well, it’s not00:25:14
very good, for example And now00:25:19
you see here, that is, a person is very00:25:21
far away, it’s generally unclear who it is, what it is Well, that00:25:23
is, of course, you can00:25:25
open it, but you can see it, but it does00:25:27
n’t look very good and here’s another example:00:25:29
Yes, red-haired, let’s say it’s a picture of a girl, it00:25:32
could be a photo there, yes, or here’s00:25:33
the person who00:25:36
leads the community, let’s say, let’s assume it or here you go, it00:25:42
would look better on the Tricolor00:25:43
Well, preferably, take a closer look00:25:48
like this Telegram We also support00:25:51
video as an avatar formats00:25:53
animated avatars this is MP400:25:56
maximum length 10 seconds weight up to 200:25:59
megabytes you can upload a gif Telegram00:26:02
will compress to a resolution of 800 by 800 pixels00:26:04
will offer to crop Islamic00:26:06
convert the desired format00:26:08
Well, according to the channel description, we have finally00:26:12
reached this maximum text volume 255 characters00:26:15
on the phone the text is longer at a length of 10000:26:18
characters is hidden. We also have under the block,00:26:21
that is, let’s say the beginning is followed by00:26:23
a line, and in order to read the description00:26:25
in full you need to click on this.00:26:28
Full links to telegram channels are displayed on the computer;00:26:30
bot profiles; external00:26:33
sites in the description are clickable; therefore, be00:26:35
sure to add them and they are we00:26:39
will work it will be possible to go00:26:41
as for the writings I always also00:26:44
advise how for social networks a00:26:46
laconic description00:26:48
he tells Why exactly you what are00:26:50
your characteristics00:26:52
what value and benefit a person will receive00:26:55
from subscribing to this Telegram channel from00:26:56
reading its news00:26:58
and of course yes on Telegram channel, you can00:27:01
insert a link to yourself, that is, if, for00:27:03
example, it’s personal, so some kind of block00:27:05
so that they can contact you about00:27:07
advertising00:27:08
Well, something like this,00:27:11
examples of Breaking Trans are a good description,00:27:15
briefly about the more trend of the Domestic00:27:18
Foreign Media business with cyberpunk00:27:20
and 5G speed to launch your project00:27:22
stratosphere you can here link ask00:27:25
your question share news here00:27:26
mark big city00:27:29
edition city of its heroes Moscow St.00:27:32
Petersburg Russian Megalopolis and00:27:34
link to the website00:27:37
What to add in the channel description in00:27:39
order the essence of the channel contacts for00:27:41
additional information00:27:43
in the content we indicate the main essence of00:27:46
the channel optimally 80 characters00:27:48
so much text will be displayed when the00:27:51
link to the channel is shared in the chat That is,00:27:53
when the link is shared in the chat to the channel,00:27:55
look here also parts of the writing00:27:58
fall into the00:27:59
amount of text displayed is00:28:01
different on a computer and a smartphone00:28:05
contacts also be sure to indicate00:28:09
who the author is, if there is a site where to ask00:28:12
questions we post all the information which00:28:14
will help subscribers or00:28:16
advertisers navigate, it is better to shorten links, for00:28:18
example, through the VKontakte service, or00:28:20
simply yes. Through a request to shorten a link00:28:23
in gugbom, they give us many00:28:25
different applications to do two-minute00:28:28
shortening, or there are00:28:29
utility generators there, too. You00:28:32
can also use shorten links.00:28:33
Let's look at the00:28:35
positive examples; negative00:28:37
example not very00:28:39
telegram channel 12 Stories00:28:42
laconic wardrobe for women men00:28:45
new items of March the link is long here that there00:28:48
are no paragraphs we must divide the information into paragraphs00:28:51
the link takes up half of the description the00:28:54
description itself is not detailed it is not00:28:56
clear what is the value Why is it worth00:29:00
coming to them or watching the telegram Well, that00:29:03
is Don’t convey any useful value00:29:05
written down here, for example, you could00:29:07
make accents by coming up with some kind of00:29:08
cool section for telegram, for example,00:29:10
yes.00:29:13
In our channel you can follow there, not00:29:16
only the trends of the season. Yes, we also have00:29:18
training sessions on How to create your own00:29:19
wardrobe, for example, how to put together a00:29:22
good alpha bank example00:29:26
we promptly tell important news answers to the00:29:28
most popular questions we collect here00:29:30
the text separated paragraphs according to meaning00:29:32
link short00:29:35
additional information which00:29:37
could be a quote personal thoughts00:29:39
important comments for example they work00:29:42
only by barter I do not answer after 21:00 in the00:29:45
evening the same methods can be used to register a00:29:48
group in telegram the functionality is no00:29:51
different, but the group Yes, that’s just the way it is,00:29:54
it’s more of a story, not a business00:29:56
communication, but between people. So,00:29:59
now, what will we do? Now we’ll00:30:01
add a description, I’ll take it from VK00:30:04
because I have to write something new. Well, I don’t want to00:30:13
take it from here, shorten it a little00:30:47
like this. 54 left is great,00:30:54
you can add more emoticons Yes, if00:30:56
required and For all questions, let’s say,00:31:00
and then you can give a link to, say,00:31:03
some personal Telegram00:31:07
Well, click ready as a method of communication00:31:10
That’s accordingly Yes, we have00:31:12
basic information here about our channel, what’s on00:31:15
it why is it worth subscribing like this, but00:31:18
now we’ll take a short00:31:19
ten-minute break And then we’ll continue00:31:22
with you, we’ll study the content on00:31:24
Telegram00:45:20
So Let’s continue00:45:22
to go back to our presentation00:45:26
I hope that after the break you’re back00:45:28
so just a second the chat crashed out of me00:45:34
Yes, I see there’s just a question00:45:38
one moment I’ll come in for a second00:45:51
and I see a question I wanted to become a question about00:45:54
DZ on Instagram And if I and VK00:45:57
Instagram have the same goal, the same00:45:59
content I still need to draw up a00:46:01
content plan rubricator no Ekaterina,00:46:04
look, leave what you have Well, if00:46:06
you have the content will be duplicated, then let it be00:46:08
duplicated. The only thing is that yes. In00:46:11
any case, our social networks sometimes have00:46:13
their own Yes, unique formats, for example,00:46:16
conditionally VK We have an article format00:46:18
that I also recommend using and00:46:20
most likely Yes, it’s right there Well,00:46:22
it will differ a little in its features Content00:46:24
can be done indicate there if something00:46:26
will be different for you, the rest is not, but don’t00:46:28
create it, of course. Use it if00:46:30
your content is duplicated. It’s already created00:46:33
as well as for the content in the telegram.00:46:36
I’m probably a little bit. Yes, I’ll talk about it here00:46:40
now and move on; I’ll just show it00:46:42
directly in the Telegram itself. Well, because well,00:46:45
it’s different, but it seems to me more convenient to look at it in00:46:48
action rather than just at the slides of00:46:49
the presentation. So, you and I have posts on00:46:53
Telegram that are completely different, they00:46:55
can be like posts in a couple of lines, that00:46:57
is, they said something quickly,00:46:59
they told them briefly, they briefly asked the audience a00:47:01
question and how all the same and long00:47:04
enough publications in the form of longreads of00:47:06
1,000 characters,00:47:07
our main principle of Telegram is,00:47:10
of course, the addition of headings, adding00:47:12
illustrations of the publication And emoji and00:47:16
highlighting meanings through00:47:17
text formatting, that is, Telegram, since00:47:19
messengers and this, in principle, is the00:47:22
only thing possible For us, well, that is, a00:47:24
social network Yes, in which we can00:47:27
format the text with you, that is, highlight the00:47:29
bold headings in italics, make00:47:32
a font there, and so on, now I will show yes with an00:47:36
example directly,00:47:41
that is, let’s say yes You see the text is highlighted in00:47:45
bold Here, too, in bold there is00:47:48
a link encrypted in the text that is00:47:51
underlined in blue this link which is00:47:53
encrypted into the text, we can click00:47:55
look here and go to00:47:58
the polls, too, we have it here,00:48:00
again, we can highlight00:48:03
something in bold italics, and then again, again, the00:48:06
same information,00:48:09
we can also look at it here Here,00:48:14
accordingly00:48:16
Yes, here we add video, everything in our post00:48:20
goes into00:48:22
formatting the text, be sure00:48:23
to use it, we play the headings, be sure to use00:48:25
this, because the way you attract00:48:28
attention, the headings can also be highlighted in caps,00:48:31
that is, in capital00:48:33
letters, in bold text00:48:35
Telegram, we have this messenger and all00:48:37
published posts, I remind you, come00:48:39
as a message in PM, that is, look at00:48:41
my channel here. But the message,00:48:43
for example, yes, and there are my friends, that is, it00:48:46
looks absolutely the same. Therefore,00:48:48
we need to be able to00:48:49
stand out somehow. Yes, in the Feed on the computer, the00:48:53
first 55 characters of00:48:55
the post are displayed on the phone, the first 35 and these are the00:48:58
optimal sizes of headings that00:48:59
can be used to convey the essence of00:49:01
the message, so we don’t waste symbols on00:49:05
greetings in the headings before immediately00:49:06
moving on to the essence of the matter,00:49:10
so big posts for Creed. Here the00:49:13
headings can also be highlighted in bold;00:49:15
short posts can not be cluttered with00:49:17
unnecessary visuals. That is, right here we are00:49:19
in the channel we saw a cool example,00:49:21
look at the short text, it doesn’t have a visual;00:49:23
we have a long text there, yes with a00:49:26
visual. Well, of course, in terms of meaning, and also00:49:28
to select what happens to be some00:49:31
short in its gold, it’s really00:49:33
necessary to00:49:35
also introduce a post in a telegram, it has its00:49:39
own specifics, its own characteristics00:49:42
as part of the intro to posts, this could00:49:44
be a reference, for example, remember I talked00:49:46
about company X and so they00:49:48
opened again or some kind of eyeliner00:49:51
in general. A very cool story, not only00:49:53
by the way in Telegram and subscribers00:49:55
don’t like the audience, for example they say you00:49:58
can’t step into the same river twice. Looks like this00:50:01
you don’t feel that way, but they00:50:03
immediately throw such intrigue at us, it’s interesting, it00:50:06
makes us want to find out what we’re talking about. But in00:50:08
general, a copier is a very00:50:10
powerful tool, good text, it’s a00:50:13
very powerful00:50:14
sales tool Connect with an audience loyalty00:50:17
other things, I would probably even say that00:50:20
from a competent the ability to structure text00:50:23
depends 50 percent on your success00:50:25
there in terms of sales and other goals within the00:50:27
framework of promotion,00:50:29
for example, there is a very good targetologist friend of mine,00:50:33
we met him at the time00:50:35
at an agency in which he00:50:37
headed the advertising department of a00:50:38
targeted00:50:40
agency, which is among the top 5 best00:50:42
Russian agencies he used to00:50:44
work there and he’s just a real00:50:46
genius Maestro let’s say copywriting00:50:49
copywriting Master of targeting and his00:50:53
advertising is very effective he’s a very00:50:55
expensive specialist in the market let’s say so and00:50:58
his main focus is always00:51:01
on copywriting in advertising00:51:03
because the text depends on the title, we really have a00:51:06
lot of things that depend on the text, it’s00:51:08
generally an art, so you00:51:11
probably know that now there are00:51:12
neurons that write texts and create them. So00:51:14
Well, for now Yes, unfortunately, this is00:51:17
a bit of a different story and there are yes methods of00:51:22
copywriting copywriting for a specialist and00:51:25
the content is very important to study and00:51:27
dive deep and write as much as00:51:30
possible write write edit the text00:51:33
and write again because it helps00:51:35
us make our text stronger and stronger Yes00:51:38
and more effective and for example in00:51:41
copywriting there is the slippery hill method there is the00:51:44
basic principle of the slippery hill the fact is00:51:46
that from the very first headline Yes, you00:51:49
attract the attention of users and00:51:52
throughout the entire text you hold00:51:54
it, that is, it’s like going down a hill Yes, you sat down00:51:57
and rolled, that is, this is how the text goes00:51:59
that as if you can no longer00:52:01
get off this slide anywhere there conditionally There is a00:52:05
separate book about the slippery00:52:06
slide method, you can also read it. If I honestly00:52:09
don’t remember the author, it means someone is interested,00:52:10
write to me, I’ll look for a good book,00:52:15
and accordingly, here, with just00:52:17
such a title, we can attract00:52:19
attention, this is very important because00:52:21
now, unfortunately, - due to the banner00:52:23
blindness of the constant noise of an abundance of00:52:25
content, it is becoming00:52:26
increasingly difficult to attract attention; this may be before the00:52:29
introduction to the post; the news on the cover of a00:52:32
4 by 4 magazine showed a new Niva or the00:52:34
conclusion was a terrible day.00:52:42
you can00:52:44
make it in bold italics to hide part of00:52:46
the text or cross out available emoji00:52:49
links can be inserted directly into the text Well,00:52:52
rather than00:52:53
show you the formatting here, I’d rather00:52:55
show you how to do it00:52:58
Where our wonderful channel has already gone00:53:02
somewhere lost By the way, it’s also00:53:05
interesting feature, look at our00:53:07
social networks, it works that the00:53:09
smart feed algorithms remember this, yes,00:53:12
that is, users see our content00:53:13
if they are involved, that is, if they00:53:16
actively interact with it, but00:53:18
Telegram is a messenger here, the00:53:21
principle is completely different and the principle here is00:53:23
what the principle is us chronological00:53:26
feed Hello 2016 in which00:53:28
social networks have left it and for the messenger00:53:31
this is a relevant story because but there are00:53:32
some algorithms here there is no00:53:34
involvement at all here we have up to00:53:37
rated views rated00:53:39
comments we also look involved00:53:42
to understand Well, in this case,00:53:43
how interesting the content is but here is a00:53:45
different principle of interaction for our00:53:49
content to be a video user, we must00:53:50
get to it either pinned, that is,00:53:52
you see me, for example, a meditation channel is pinned00:53:53
here or a fitness menu is there. By the way,00:53:56
I have a pinned excellent channel00:53:57
for those who are losing weight, very interesting,00:54:00
here are some other ones they are always00:54:01
at the top for me, so I always see new messages from them.00:54:03
You see, fitness has been around for about 50 minutes,00:54:05
I don’t have time to open00:54:09
other channels until they gradually go00:54:11
lower. That is, if they didn’t publish the news in the morning,00:54:14
for example, I have them somewhere00:54:15
right here at the bottom of the feed and vice versa00:54:18
accordingly, if we have a00:54:20
chronological output of content here, you00:54:22
and I have to do what content Well,00:54:24
preferably two or three times at least a day,00:54:26
that is, Let it be a short post00:54:28
Well, I don’t think it’s necessary, of course, to00:54:30
make up news out of thin air00:54:32
But we try to do at least two00:54:35
publications per day so that if we make a00:54:36
post in the morning, we don’t sink to the very bottom,00:54:38
we can rise higher That is, over the00:54:41
course of this day, so that people watch00:54:43
our content after all.00:54:45
Well, just like that, Our channel is with you00:54:47
now and has fallen down somewhere00:54:49
because That’s because we went to other00:54:52
message channels here, something opened00:54:55
and he went down00:54:59
so we need to create a telegram post, the00:55:02
first thing we do is click here Yes and00:55:04
insert your text Well, let’s00:55:06
put it here, I have a description of our00:55:08
channel just so that nothing happens00:55:10
we can00:55:12
use a combination of hot keys to invent further.00:55:14
If you and I are working from a computer,00:55:17
if we are working from a phone. We also00:55:20
select the text and click, that is,00:55:24
we hold our finger on it and a00:55:26
menu for formatting appears. Well, I’ll tell you00:55:28
right away that telegrams are more convenient to work with a00:55:31
computer therefore, it’s better here00:55:33
Please install it on your computer, it00:55:34
will be more convenient for you00:55:40
to highlight the text Well, standard Yes00:55:43
Control C copy the outline and put the00:55:47
command here works They gave back italics00:55:54
so00:55:56
Control or Command by make it bold and00:55:59
so on I will send you separately with a00:56:01
cell for a combination of hot ones keys00:56:04
Let's right now00:56:47
since as a rule00:56:49
you can copy00:56:54
and so we come back what else can you do00:56:57
you can select the text press Control and00:56:59
right-click00:57:03
my outline Yes, Control or commond00:57:06
depending on your system and here the00:57:12
transformation will be closed00:57:16
spelling paste00:57:19
copy cut if we take you00:57:20
transformation you can select add a00:57:23
link then we will encrypt the text00:57:25
link and the text in blue for example I00:57:30
show you00:57:35
paste the link click OK look00:57:37
you see the text has become blue This is because00:57:40
we have inserted a link there that is now00:57:42
when a person clicks on this00:57:44
text he will follow the link that00:57:47
we can we want to do something else with you, we want to00:57:49
highlight the story about fruit drink, it is Common be00:57:52
even on the text it becomes possible to00:57:55
do this also or through the outline with00:57:56
opening the menu so the transformation can be00:58:00
underlined you can hide a lot you can00:58:04
make it italic bold add a link00:58:06
cross out00:58:07
cross out00:58:09
crossed out you see the text crossed out you00:58:12
can do that see how00:58:14
Interesting story: select the amount,00:58:17
select the transformation, there is a00:58:19
hidden one, now nothing will change,00:58:22
but then when we publish, I will show you00:58:25
if we want to add00:58:28
something else to the post. Well, for example, there is an image,00:58:31
we click on the paperclip and select a photo00:58:34
or video file, the camera is simple00:58:35
location, let's say add a photo,00:58:47
what else can we do with you? We00:58:50
can do with you. If this is not a survey, schedule any00:58:52
regular publication00:58:54
in the later time field,00:58:56
click, select send later and00:59:00
plan00:59:02
1703 click send today 1703 and here00:59:06
we have until in deferred here you can00:59:08
see them the post hits, you can00:59:11
schedule posts in advance, it’s convenient, what00:59:14
else can you and I do? for00:59:54
example, you know how to create your own00:59:56
GIFs, if there is a suggestion for00:59:58
creating GIFs, you can create your own here01:00:01
by the way, you can use this too01:00:03
if we want to associate a question with you,01:00:05
click the question01:00:09
published, see01:00:15
for example, here is a survey, send here a survey,01:00:19
look at our post and now the most01:00:22
interesting thing is somewhere our channel01:00:31
Damn it won’t work So watch it I01:00:34
apologize because we already have the01:00:37
next post here I would have observed it here in01:00:40
general this text01:00:42
was hidden by the doctor it’s blurry that is it’s01:00:45
not visible now we can see yes when they01:00:48
watch it Well that is it’s not visible then01:00:50
there it is hidden like this, you need to click01:00:52
to see this hidden text This is how it01:00:54
works Well, maybe some of you01:00:56
have already seen similar stories on Telegram, it’s01:01:01
all very simple here if we want to01:01:04
record a voice, we record the voice here on01:01:06
a microphone If we want to make a circle01:01:08
too we can, for example, here’s01:01:18
a circle01:01:21
Well, I’m still loading01:01:33
accordingly That’s how we, in general,01:01:36
create content for our telegram channel,01:01:38
now we’ll talk a little more about it,01:01:40
about the features, I already01:01:43
told you partly before that we have content01:01:45
that we publish in Telegram01:01:46
is different, it’s true, you and I must01:01:49
enter into dialogue with our subscribers,01:01:51
that is, ask them questions, conduct01:01:53
constant communication,01:01:54
ask them to vote, share01:01:58
Yes, we can add some screenshots, yes,01:02:01
that is, within the framework of maintaining01:02:04
our telegram channel, for example, also01:02:07
in this channel I’ll show you with his example, they01:02:09
often just do this,01:02:13
look, for example, talking about01:02:16
proper nutrition, I looked into the chat01:02:18
Italian cuisine courses with Natalia de Paulo, the01:02:20
course has been going on for two weeks, the students managed to01:02:22
cook their first masterpieces,01:02:24
just look at these dishes01:02:26
Belissima and here Yes, we can look01:02:28
on screenshots they show us screenshots just01:02:32
like that, yes01:02:36
I show reviews yes, that is, this is01:02:40
reality communication these are screenshots and they01:02:43
are used to increase the number of01:02:44
sales We can also do this with you, that01:02:47
is, it’s like straight good practice01:02:49
when we add screenshots we show01:02:53
something there we tell this directly in a super01:02:55
format Telegram If you pay attention,01:02:57
they often do this or here’s the reasoning, that01:03:00
is, some kind of post Yes, a series of posts in the form of01:03:02
storytelling Here storytelling01:03:05
works great, that is, on the first day of summer,01:03:08
child protection information is given here01:03:12
further Yes continuation Do we need a healthy lifestyle01:03:16
further as I already said healthy lifestyle, that is,01:03:18
this is a series of posts united by a common01:03:19
theme, it works very well,01:03:24
so yes, or I01:03:27
can’t address the audience, I no longer have the01:03:28
same familiar feeling, that is, we01:03:30
have maximum personal content, contact,01:03:32
we are talking to the audience Yes like01:03:36
how we share with friends on the same wavelength01:03:39
We then ask some questions and01:03:41
discuss something, this is a super format of01:03:44
Telegram because we remember that this is a01:03:45
messenger Here people seem to communicate, a01:03:47
slightly different format of communication01:03:50
and well, formatting, I think I01:03:53
’ll tell you a little bit here Of course I01:03:56
think it’s01:03:57
probably clear and what’s in bold We01:04:00
first of all highlight the main thoughts,01:04:01
use italics for additional01:04:04
information, add emotions to01:04:06
highlight list items, focus01:04:08
attention and hide spoilers, then01:04:10
side information by hiding the text01:04:14
Of course yes, use illustrations,01:04:18
illustrations I recommend that you use01:04:21
either square or landscape01:04:23
Because if we use others Yes, the text01:04:25
is stretched, the text is adjusted to the01:04:27
width of the image. Therefore, it’s better either01:04:29
an album or a square one01:04:34
like this. I’m sorry for one second,01:04:37
something was thrown out of the chat again today, so for01:04:41
one moment,01:05:01
everything01:05:04
in telegram, according to the requirements of01:05:06
copyright holders,01:05:08
channels that distribute content are periodically banned01:05:10
without a license, most often this applies to01:05:12
films and music, this is an important point Well,01:05:16
types of illustrations for posts on Telegram, a01:05:19
unique illustration of a photo from open01:05:22
sources and a unique photo, you and I01:05:24
always select01:05:26
an image for Telegram if it is not our01:05:29
photographs, the graphics were not created by us01:05:30
only from photo stocks which where01:05:33
the image is yes Not protected by01:05:36
copyright I gave you these photostocks If I’m01:05:39
not mistaken in the sixth lesson, that is, either 501:05:40
6 I showed you an application for01:05:43
processing and there I also gave lists01:05:45
of photostocks, for example Splash, which you can01:05:47
select an image01:05:49
and another of the nuances of the image can be01:05:52
attached at the end of the post to bypass the01:05:54
limit of 1024 characters We have01:05:57
post restrictions, remember Yes, there are over01:05:59
a thousand for this you can use Bot01:06:02
controller bot that needs to be01:06:04
added to the channel, we will now01:06:06
quietly move on to01:06:08
bots And I will show you and tell you01:06:11
where to create details about them illustrations for a01:06:14
telegram channel if it’s graphics and you01:06:17
will create it yourself. In the same way,01:06:19
we can create with you in01:06:22
canvas,01:06:23
this is more. Yes, already a professional story01:06:26
that is installed on the computer and with01:06:29
which we work. Well, yes, formally, we01:06:32
also have designers as designers Pixels01:06:35
and Splash are autobanks with free01:06:38
commercial licenses, I gave a01:06:40
few more for classes01:06:42
photoscape [ __ ] these are free01:06:44
programs for editing images01:06:45
on a computer, I01:06:47
also talked about ready-made templates01:06:50
constructor for creating catchy01:06:52
pictures video from scratch I also remind you01:06:55
what I sent you above in the chat a link01:06:57
to a large number of mobile01:06:59
applications that can be used01:07:01
to create graphics This is her next01:07:06
publication01:07:07
Use in Telegram also carousels01:07:10
a series of images that you have text and01:07:13
illustrations in one post You can also01:07:16
add up to 10 Telegram cards By the01:07:19
way, an important feature of Telegram01:07:21
premium is that if you01:07:24
you connect it, the text is not01:07:28
adjustable longer, that is, you can make it of any01:07:29
length, so for example, I worked01:07:31
with one of the projects where my texts in01:07:34
Telegram were long, so as not to01:07:35
suffer, I didn’t split them up because they01:07:38
were, well, really useful, I01:07:40
just connected them to myself Telegram Premium01:07:43
calmly published I need lengths Well,01:07:45
the option of cards in telegram is what01:07:47
it might look like, either yes, cards like this01:07:49
text or they could just be01:07:52
graphic cards without text01:07:55
in full01:07:57
now I’ll also show you how to do it,01:08:17
attach it01:08:32
Well, let’s say 5 pictures here01:08:34
Please note you need so that you01:08:37
can always be combined into an album like this and01:08:39
everything looked like this Because if you01:08:41
disconnect you will be published 5 posts of01:08:43
one photo, accompanied by text01:08:45
if necessary And we publish this, after all, this is a01:08:47
carousel format But in this case it’s01:08:49
just a carousel of pictures, there may be01:08:52
pictures01:08:53
with text01:08:58
Well, something like this01:09:05
Use a variety of Content this is an01:09:07
important rule for telegrams because01:09:11
indeed Yes, we have a lot of01:09:13
formats there, each format is a different01:09:16
opportunity to communicate with audiences01:09:18
because some perceive01:09:19
video better, some voice, some text, so01:09:22
audio message circles video recordings polls01:09:25
these formats will help you make your feed01:09:27
more diverse and01:09:30
communicate with your target01:09:32
audience in different ways, be sure to try the01:09:35
unique format and content for the01:09:37
telegram channel 2 audio messages circles01:09:40
Yes, I showed you how I showed them how to01:09:42
record them polls Well, posts01:09:44
using video01:09:46
How to make a post I I already showed you this way You01:09:51
can also01:09:53
add photos like this to posts in general, I01:09:56
also told you about this But I want to01:09:58
emphasize one point for you and me Yes,01:10:02
if we use iPhones We can Well,01:10:06
on computers we can also work out01:10:07
adding text in any order, started01:10:09
then photos or photos later text on01:10:11
Android is a slightly different system, first01:10:14
we select a photo then add text Well,01:10:16
Androids have limitations01:10:19
and so, and once again, a checklist for the rules of01:10:24
channel design in Telegram you01:10:26
also have it below the video the name of the01:10:29
channel we use a simple, laconic,01:10:31
memorable one, it is advisable to embed01:10:33
a keyword there the avatar is easy to read, minimum01:10:36
colors, large font, use a video on the01:10:39
avatar in the channel description, convey the essence01:10:42
in the first 100 characters, add01:10:44
headings and break them up in paragraphs,01:10:48
format the text by changing01:10:50
fonts and also list items,01:10:54
add emotions, add illustrations to the text,01:10:57
use carousels and don’t01:11:00
forget about others formats, that is,01:11:02
voice messages, circles or surveys01:11:05
Well, now let’s talk about01:11:07
Telegram chat bots, chat bots are the future in general01:11:10
Yes, we use it on01:11:11
VKontakte in Telegram and the tool is01:11:15
really cool, I recommend everyone to use chat bots01:11:17
Yes, it’s better not even just01:11:20
to use and learn how to create them01:11:21
because they are in demand, you01:11:23
can also earn money from this01:11:25
Well, a little about the useful cool01:11:27
bots that you and I can01:11:29
install installed in Telegram01:11:31
The first is a bot controller when you and I01:11:34
connect to our channel,01:11:36
thanks to it we can format the text and01:11:38
add media files create01:11:40
deferred posts set a timer01:11:42
to delete a publication for example how to01:11:45
install before the Bot I will show the example of the01:11:47
Bot controller but also01:11:51
install any01:11:57
bot controller in the same way I select01:12:02
next what I have01:12:06
Start I click a new channel I want to01:12:09
connect every day I help01:12:11
administrators there before create a post01:12:13
add a channel I choose to add a channel01:12:15
Then I am given instructions chatbot01:12:17
very detailed instructions they give it01:12:19
conveniently01:12:20
add it there yes well I have01:12:23
already connected for another channel of mine unfortunately01:12:25
here again he writes about it add01:12:27
Yes to the administrator add Alice sheet01:12:31
25 bot administrator of your channel01:12:33
send it to me any message from your01:12:35
channel01:12:38
we take01:12:41
Our channel01:13:01
we add the01:13:15
channel the benefits of nutrition was successfully01:13:17
added to the bot go to Alice 2501:13:20
will be to create a new post we go01:13:23
great next we create either a01:13:25
deferred one or something else we01:13:35
write something we01:13:40
wrote Yes well and create we select01:13:43
create a post, for example,01:13:50
select the channel benefits of nutrition,01:13:53
insert the text inserted there, attach01:13:56
an image,01:14:08
send it if necessary Later, send it01:14:10
later01:14:12
Yes, just like that, then we select our channel to01:14:16
add comments01:14:19
Delete When Yes, publish, and so01:14:22
on, but here, accordingly, you will already01:14:23
configure everything, that is, the most important thing01:14:25
is simply primary I showed you how to install a bot in a01:14:28
channel using the example of01:14:31
work control, but this is how any year is installed in the01:14:32
same way, that is, you find it in the Telegram search,01:14:36
click and click on it there in the01:14:41
Bot, go in, press start and then it01:14:43
gives you detailed instructions on what to01:14:45
do. Well, that is, the instructions are always the same01:14:46
and add the same one most often Well, most often the same one01:14:49
add the bot to the01:14:51
channel administrators And continue to01:14:52
work with it01:14:56
there are questions about installing bots there may01:14:59
be something unclear01:15:01
Write to the chat please if something is01:15:03
unclear we will move on likebot01:15:06
he can attach a Telegram01:15:08
widget with likes of any emotions to his tail. You can also01:15:14
find out how much the user liked01:15:17
the post or conduct a kind of01:15:19
voting for the best material. How to01:15:21
do it01:15:22
using this like Bot there is also01:15:25
Mark Down, this is very cool. It01:15:27
allows you to format the text, change01:15:29
fonts, design posts using HTML01:15:34
there is Print It allows you to format01:15:37
the text and add hyperlinks01:15:39
reaction buttons That is, for example, under01:15:42
the text before the post a button appears,01:15:45
such a person can directly click on it01:15:46
there Heart Put looks Cool,01:15:49
that is, it’s convenient and a link You can also add a01:15:53
button to the post, it01:15:55
looks too cool01:15:56
Thank you very much Lena for the feedback And we01:16:00
also have Void, here we have it, it01:16:03
helps to conduct surveys among01:16:04
subscribers of channels of users of01:16:06
public closed chats, the survey can be01:16:09
made either open or an anonymous01:16:11
option, you can format the text or in01:16:13
the form ofemotions,01:16:14
there is also an arbibot and it allows you to01:16:17
conduct01:16:18
lotteries, drawings in the chat in the channel And01:16:21
in general, by the way, in the work, the bot01:16:25
is also a very good domain for holding a01:16:26
drawing, drawings on their own in01:16:28
Telegram We also have popular competitions,01:16:30
some games can also be actively01:16:32
used,01:16:33
add them to the administrator of the channel01:16:36
or chat, the bot will create a post with the conditions of the01:16:38
timer drawing we waste time until the01:16:40
end of the competition button participate01:16:43
After the competition time has expired, a01:16:46
new post with the name of the winner will be published01:16:48
notifies the organizer of the results of a01:16:50
separate message there is also a box that01:16:53
protects spam advertising deleted communication01:16:57
with links from users who01:16:58
entered the chat less than 24 hours ago01:17:02
there is a Butler group protects from the fleet01:17:05
follows the rules set by the01:17:07
chat administrators bans users who do01:17:09
not comply with the rules But01:17:11
I recommend that you install such bots If01:17:13
you only have very large01:17:14
telegram channels because the01:17:16
Telegram channel is bigger for me as a rule there is such a fleet of01:17:18
spam there are some other prohibited ones01:17:20
You will rarely see01:17:22
a battery makes sure that01:17:24
the user does not overdo it Skif stickers with01:17:27
voice messages using obscenities01:17:29
the moderator can greet new01:17:32
users But in fact, when01:17:33
subscriptions are active, he begins to01:17:35
greet everyone and a madhouse ensues,01:17:36
so I don’t recommend he can ban for his01:17:39
mother himself, start01:17:41
voting for balance among participants,01:17:42
collect statistics on messages01:17:45
Welcome here is a plus This is the most polite01:17:48
bot of the group he welcomes01:17:50
new members treats those who have left01:17:53
here the01:17:56
compote manages the chat collects01:17:59
statistics on the activity of participants in the01:18:00
popularity of the chat as a whole shows01:18:03
statistics not only for the chat as a whole but01:18:05
also for individual users notes the01:18:07
most active participants there is also a01:18:10
crosser bot it can how to provide01:18:12
statistics on your channel and01:18:14
analyze the intersection with other01:18:15
channels chats estimate the size of the01:18:18
audience the number of deleted accounts01:18:20
and bots the activity of subscribers and01:18:22
life expectancy on the channel01:18:25
Well, we also have a test from botestat01:18:28
in general an excellent service, now I’ll show it to you01:18:29
too, it shows01:18:32
channel statistics subscribers average coverage of a01:18:34
post average number of views per01:18:36
day level of involvement number of01:18:39
views telegraph articles of individual01:18:41
posts Telegram now we’ll01:18:44
just look at it, but I want to show you01:18:46
not on screenshots but separately, so I’ll01:18:49
talk about bots for now and then we’ll come back with01:18:51
a few more interesting bots gmail Here it01:18:55
allows you to receive new letters on gmail01:18:58
in Telegram respond to them directly from the01:18:59
messenger translation It translates text from01:19:02
English into Russian from any language into01:19:04
English01:19:06
meme the creator knows how to create a minimum01:19:09
can be a full-fledged analogue of01:19:10
web services Well, of course, as a person,01:19:13
he won’t create them so cool, but01:19:14
something works out well for him01:19:17
Well, let’s see now with you because01:19:20
this Start is a very cool story,01:19:25
so I’ll01:19:30
immediately take the channel, using the example of which I’m01:19:33
showing everything today01:19:43
like this One second, we01:20:04
copied the link and then we went with01:20:07
you to Dagestat, here you can see there are01:20:10
collections cool catalog Yes of01:20:13
chat channels regional selection thematic01:20:15
For example, you can there in Russian in01:20:17
German in basketball then front-end01:20:20
development for universities there in traffic rules and so01:20:23
on That is, by topic, find and further01:20:25
analyze them Yes, look and01:20:27
choose with whom, for example, we want to place01:20:29
our advertising and do the crops later,01:20:31
remember the milk, studied your crops,01:20:33
now we’ll also discuss it, but in general, there are01:20:36
cool collections here, it’s very convenient,01:20:38
there are also certain ratings,01:20:40
channel ratings, chats, publications, there is analytics, what will01:20:43
we do? We’ll link to the01:20:46
channel and watch it, we’ll just01:20:48
analyze its activity, what it has01:20:51
there is a click and there is01:20:53
a button here statistics01:20:56
well and accordingly we can01:20:59
look Yes there is a menu on the left and01:21:02
on the right there is a general subscriber Yes01:21:04
you can see that we have unsubscribes here01:21:07
unsubscribes the average coverage of one01:21:09
publication is visible that there is still 40001:21:13
citation index 74 to a percent01:21:18
average advertising coverage of one publication01:21:20
58701:21:23
total publications engagement of01:21:26
subscribers01:21:28
percentage of how many channel posts are read01:21:30
how many posts are read in the first 24 hours01:21:33
men women Well, you can01:21:36
also look additionally separately at analytics01:21:38
on subscribers, more detailed how she01:21:40
unsubscribed here by citation index01:21:43
who quoted individually mostly01:21:49
Well, here you can look at the01:21:52
mention of the topics cooking was01:21:54
blogs family and so on the01:21:58
coverage of publications you can see01:22:02
the publications01:22:05
Well, what about the publications Well, you01:22:10
can01:22:12
also look at the May and June ones by transfers. That is, in the01:22:15
last but mainly period,01:22:18
by reposts01:22:22
by comments,01:22:25
everything changes for us according to the reaction01:22:30
Well, here we are something like this01:22:35
for the last month here Unfortunately, in01:22:37
my opinion, you can’t select individual dates01:22:39
If I’m not mistaken, that01:22:41
’s why it shows the general Well, the01:22:46
publication schedule There is the effect of advertising,01:22:49
you can also see by the way, it’s very important01:22:53
when we post, you can ask how01:22:54
advertising is going there For example, 23 0 9 2201:22:59
we can here show more, you can01:23:03
see where they advertised when.01:23:09
So, this is a good01:23:13
analytics service,01:23:16
and of course, Yes,01:23:19
Telegram and I also have our own01:23:21
specific methods of promotion, and If01:23:24
so, in other social networks we01:23:26
use a lot of tools and We can01:23:28
even receive free to01:23:30
Telegram results, this is all done on a paid01:23:32
basis, that is, in order for01:23:35
us to gather an audience within our01:23:37
Telegram channel, we must bring it there. Which01:23:38
means, one way or another, somehow01:23:40
advertise on Telegram. We have two01:23:43
types of advertising: targeted advertising01:23:45
and sowing01:23:46
targeted advertising in Telegram,01:23:48
almost no one uses it, only01:23:50
very large businesses with high01:23:52
budgets because the entry threshold for01:23:55
targeted advertising is01:23:57
above a million, there is almost two to01:23:59
start launching it Telegram is a very01:24:01
high budget amount and of course not01:24:03
every business is ready for them plus01:24:06
Unfortunately, not every01:24:07
user sees advertising in Telegram yet.01:24:09
This is the first minus. And the second minus is01:24:11
that targeted advertising in Telegram01:24:14
cannot be narrowed down, that is, it is impossible to set01:24:16
clear criteria for reaching the audience; it is01:24:18
shown randomly, that is,01:24:20
almost all of this is a minus.01:24:22
accordingly, Yes, most often a business01:24:26
is promoted in Telegram through seeding. I01:24:28
remind you that seeding is the placement of01:24:31
advertising publications in third-party channels.01:24:33
That is, you take, select channels, the goals of01:24:35
your target audience are the same as01:24:37
yours and go to the channel description,01:24:40
contacts are usually indicated there, we write then the01:24:43
person whose contacts are01:24:46
listed there and we agree on01:24:49
advertising placement, for example, I’ll01:25:15
look here now,01:25:25
no.01:25:35
For example, a channel to bite here is a channel01:25:39
about food, there is navigation through the channel,01:25:41
pinned posts, and so on,01:25:43
and you and I go to the channel description01:25:46
that there is advertising here Alex Tsukanov01:25:50
If not I answer for more than two hours write01:25:52
here01:25:54
great let's go write to the chat01:25:58
we agree on advertising01:26:00
Well, I also agreed with him on advertising in March 2201:26:03
So yes, the01:26:06
administrator is indicated in the channels here the01:26:07
system is the same as you as when we01:26:09
do the crops we select to the public01:26:12
you can select publics either channels01:26:14
I beg your pardon publics or manually01:26:16
through a search or on Telegram or through01:26:20
Dagestat we go further through the collections Yes01:26:24
and we post we will agree on placement01:26:26
payment is also most often made by the01:26:28
admin on a card like VK and01:26:31
accordingly our publication goes on further01:26:33
Here is an example of a publication01:26:35
for example advertising telegram01:26:38
the sun came out I believed in the spring I immediately01:26:39
wanted to remove my eyes gave everything gray01:26:41
warm winter and add a wardrobe of bright01:26:44
colors lightness freshness all this is even01:26:46
more new in my favorite01:26:47
lime Well, then the story then01:26:51
for the placement to be effective it is important01:26:53
to fulfill several conditions the first01:26:56
main thing is to choose a quality channel We01:26:58
You can ask the channel administrator for01:27:00
statistics on the channel and he01:27:02
will provide it to us, or analyze the channel01:27:05
yourself.01:27:11
Next, it is important for us to create an01:27:14
advertising message that will be01:27:15
interesting to the audience and, of course, it is01:27:17
advisable to add a lead magnet to it so that you01:27:19
and I also have a Lead01:27:22
magnet sewn in because you always01:27:24
encourage the audience to make a decision faster01:27:26
Well, how to choose a telegram channel for01:27:29
advertising, the first thing we do is01:27:31
determine the topic, look at your01:27:33
portrait of the target audience, who are these people,01:27:35
who do they work for, what are their interests,01:27:38
what are their hobbies,01:27:39
identify related interests of users,01:27:42
that is, we understand Yes What other channels01:27:44
will these users be subscribed to? Well,01:27:46
then before we contact these01:27:48
channels, we look for them either through a search or01:27:50
through giving, for example. We look. Yes, by01:27:53
selections01:27:54
when choosing a channel, you need to personally01:27:57
analyze the quality of01:27:59
the publication given to you that this channel makes01:28:01
tones of the troops. That is even similar topics, the01:28:04
communication format may differ, it01:28:06
is important to find the same communication format01:28:09
and frequency of advertising publications.01:28:12
Because too often publications01:28:14
reduce the level of trust in advertising,01:28:17
and here to post Telegram channels that01:28:20
we can carry out either through search, I01:28:22
wanted to show you here and by01:28:25
search by name or through services01:28:28
bots and exchanges01:28:29
services bots provide us with01:28:31
statistics on the channel and provide information01:28:34
on approximate price lists exchanges, in addition to01:28:37
general analytics, they offer the possibility of01:28:39
automatic placement in the channel without01:28:41
direct interaction with the administrator,01:28:43
this is convenient01:28:45
Well, several of the most convenient01:28:47
services to use are a telemeter that01:28:50
provides deep analytics Telegram channels01:28:52
allow you to search for channels by01:28:54
category name, keywords, you can01:28:57
filter the Telegram channel by the01:28:58
number of subscribers, views and01:29:00
other parameters, detailed statistics are provided for each channel,01:29:04
there is information on the dynamics of subscribers01:29:08
by views, by reposts, by engagement,01:29:11
by user demographics, by all01:29:14
main metrics,01:29:15
the service has special sections01:29:17
advertising returns By the way, those01:29:20
who are channel administrators most often,01:29:23
if you request statistics from them,01:29:25
they send you advertising returns,01:29:26
which allows you to evaluate how the crops of01:29:29
other companies worked. This channel01:29:31
also has a telegram analytics service with01:29:34
simple functionality. It allows you to01:29:35
search for channels by category,01:29:38
filter channels by audience size, and01:29:40
cost. placement of geo activity coverage01:29:43
and so on There is also TELE Target01:29:46
advertising exchange acts as an intermediary01:29:49
between the advertiser and the01:29:51
site administrator; functionality allows you to select a01:29:53
suitable Telegram channel, find out the01:29:55
cost and request placement; there is01:29:57
also a Stars peak But it is quite01:30:00
expensive History is an advertising exchange for01:30:03
cooperation with bloggers and famous01:30:05
personalities Well, that is,01:30:07
the story is still narrowly focused, but at the same time, the platforms01:30:10
have functionality that allows you to01:30:11
cooperate with the owners of Telegram01:30:13
channels in the free version, there is no01:30:16
way to search by channel categories,01:30:17
filter their catalog, randomly01:30:20
shows available channels and sorts01:30:22
them by the number of subscribers in the paid01:30:24
version, which is quite expensive, of course already01:30:26
functional quite wide Well,01:30:29
for channels from the catalog,01:30:31
statistical information and the cost of01:30:32
placement are available01:30:34
by selecting a channel We can create a01:30:36
task for the administrator to form a01:30:38
technical specification and agree on the terms of execution01:30:42
And of course, the material for seeding01:30:45
must contain value Why should01:30:47
users subscribe to another01:30:49
channel what is it will receive as a result a01:30:51
limited offer, that is, an01:30:53
offer with a limited01:30:54
validity period, for example, a profitable promotion,01:30:56
some kind of lead magnet or promotional code, a01:30:58
personal message for different01:31:00
channels, that is, non-duplicate01:31:02
information and, accordingly, links to01:31:05
your channel or to your website, an example of the01:31:08
results of advertising placement where01:31:10
the post helped bring 72 visitors to the restaurant;01:31:13
the task was to attract a new target01:31:16
audience to the restaurant; budget: 1,500 rubles;01:31:19
placement;01:31:21
Digital has a number of tools for01:31:24
promoting your product or service;01:31:26
we decided not to limit ourselves only to01:31:28
targeted advertising, influence01:31:30
marketing, but also to work with telegram01:31:32
channels; we placed the post in one of the01:31:35
channels with an offer to give a burger01:31:37
or, upon presentation of a screenshot, put a01:31:39
Telegram of the restaurant’s waiters, very01:31:42
good mechanics by the way,01:31:43
the result coverage was 3380 users01:31:47
number of returns, that is, those who Yes01:31:50
came 7201:31:51
the amount of return in the restaurant, that is,01:31:53
these people did not come yet bought something01:31:56
112,600 rubles, well, plus they returned01:31:58
here to evaluate the results of the01:32:02
publication's coverage growth in subscribers channel01:32:04
number of transitions to the landing page01:32:07
number of targeted actions performed, that01:32:09
is, we look depending on what01:32:11
our advertising has, if we01:32:13
lead the user to the site from the user's advertisement to01:32:14
buy something, then we evaluate the transitions and01:32:16
sales if we lead you to your channel so that01:32:18
they don’t subscribe, we evaluate subscriptions, yes01:32:22
And of course, yes, we correlate all this with the01:32:24
cost of posting. That is, for example,01:32:25
we had01:32:27
there, I don’t know, we posted the01:32:29
post of this post for 100 rubles, we had 2001:32:32
people follow it. Bought something Let's say01:32:34
we bought all 20, we divide 100 by 20, we get the01:32:37
selling price accordingly, so01:32:40
seeding telegrams is an effective tool01:32:43
Even if the budget is not very large,01:32:45
humidity, observe the mechanics,01:32:47
select a channel of the appropriate01:32:49
category and analyze their statistics,01:32:51
test advertising messages, they01:32:54
settle on one wording,01:32:56
select troops that correspond to01:32:58
your brand and suits the specific01:33:00
channel where you publish and collect the price of the01:33:04
results, if something doesn’t work,01:33:05
change the strategy, try differently, the most01:33:08
important thing is to analyze01:33:10
Well, this is how we come to the01:33:12
homework, please If you have01:33:14
any questions, ask if there are01:33:16
no questions You can write that everything is clear01:33:19
Your homework will be to create and01:33:21
set up a Telegram account for the brand and,01:33:24
of course, describe the content for the01:33:25
Telegram account, that is, what you01:33:27
plan to publish there, what to01:33:29
focus on. Well, describing the content in a free01:33:33
format, that is, does01:33:35
not require anything specific from you here. according to some01:33:37
canons, if you plan to just01:33:39
duplicate, you can also write that01:33:40
you only plan to duplicate the content. But01:33:43
for Telegram, I advise you to still make01:33:44
the content a little different. Yes, more with01:33:47
an emphasis on the new treatment.01:33:49
Thank you very much, Ulyana, again for01:33:52
your feedback. Well, then,01:33:55
I’ll sum it up Now you know about01:33:57
setting up a channel design in Telegram01:33:59
about content for a Telegram channel01:34:01
text format to work on for working in01:34:04
Telegram about seeding traffic on01:34:06
Telegram channels and about those guests for01:34:09
analytics and administration of Telegram01:34:12
accounts but that’s all I have for you today01:34:14
I hope you liked the lecture01:34:16
useful and see you at the next01:34:19
lesson on Thursday, goodbye everyoneDescription:
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