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00:00:00
[Music]
00:00:10
guys, can you hear me,
00:00:13
yes, Fátima Vittor S, yes, welcome
00:00:19
to another round of traffic, people who have
00:00:22
never participated, this event
00:00:25
lasts 1 hour me0, so the questions
00:00:27
are selected here in the chat and we
00:00:29
put together There's a line to talk to
00:00:31
you, so be clear and objective in
00:00:34
your question, it's only one question per
00:00:36
person and you'll have a maximum of 3 minutes
00:00:39
to ask Ah, Car, I have several
00:00:40
questions. How do I do it? You can
00:00:42
ask your first question, then you can
00:00:45
ask. Your other one, we'll
00:00:46
put you back on tesa again, okay, no
00:00:48
problem and it's interesting that you
00:00:50
watched the traffic module, okay,
00:00:51
guys, so that you can make the
00:00:53
most of it, and welcome, Vittor,
00:00:57
our traffic vor, everything
00:01:01
Well, thank God, that's good oerle is
00:01:05
asking if it's going to be recorded Yes, yes,
00:01:07
we'll let you know in the community
00:01:09
when the recording is available, you
00:01:11
don't need to worry So that's it,
00:01:14
let's start with the first
00:01:17
person Diego
00:01:20
fn sent it to you Did you
00:01:23
do it?
00:01:27
you Carol, how are you, how are you?
00:01:35
My question is the following, can you
00:01:40
hear me? Yes, you can talk.
00:01:57
-mail to there First
00:01:59
they said that we work with
00:02:00
civil action that was wrong that we were with
00:02:03
a health business that has nothing to do
00:02:05
with us and then they said no, no, we
00:02:07
already fixed that now it will continue well,
00:02:11
it continued zero the lists on YouTube are
00:02:15
on Google and then we picked them up and
00:02:18
sent another email saying oh it didn't
00:02:19
solve the problem, it's still zeroed out the
00:02:21
lists Hey there Moa It took a long time to
00:02:25
resolve it, I've been talking to Google for a month
00:02:26
and they said
00:02:28
like, oh, because you talk about the
00:02:31
economy, I know, I know it's not about
00:02:34
Finance, but how you talk about the
00:02:36
economy, it's against some of the
00:02:39
platform's principles, but I keep thinking like this,
00:02:42
man, there are people who talk about this, they talk about
00:02:44
how to save money, they talk about Finance and I
00:02:46
say, the economy In the work, you know, it's not a
00:02:49
direct thing, it's Economics, how do I
00:02:53
do it to circumvent it, it's going to be a
00:02:57
certain way for me to get through
00:02:59
this barrier to
00:03:00
be able to populate my
00:03:03
lists, these lists you're
00:03:06
talking about are the internal audiences of the
00:03:07
channel, right? P development, so this is
00:03:10
that whoever saw it, like we had more than
00:03:12
12,000 views and zero, the list is
00:03:16
zero, ahem, so it turns out that there
00:03:20
is an option within the YouTube
00:03:24
studio, I'll even give you
00:03:27
step by step instructions here because Normally, when
00:03:29
this option is not activated, Google
00:03:31
ADS has a population problem with these
00:03:34
audiences, you know, so it is very likely that
00:03:37
it is not populating because this
00:03:39
option of yours will be activated, I will
00:03:42
share it with you and then I
00:03:45
can show you
00:03:50
exactly Dea get the o Car So it will
00:03:54
be
00:03:55
settings there you will go here
00:03:58
in the settings
00:04:02
channel advanced settings there this
00:04:06
option disable interest-based ads
00:04:08
it has to be unchecked
00:04:11
so it is very likely that yours here
00:04:13
will be will be checked And then you just
00:04:16
you you disable it, save and wait
00:04:19
a little while for these audiences to
00:04:20
start becoming popular, but this
00:04:23
is apparently a problem
00:04:25
that occurs when integrating your
00:04:27
Google ADS account with YouTube, which is
00:04:31
quite common, you know, it tends to be It's
00:04:33
very common to happen, right after
00:04:35
you deactivate it, you continue to
00:04:39
pay attention, right, keep
00:04:41
following it because it will most likely
00:04:43
start to become popular with your audience,
00:04:46
okay, and then it starts, for example, it will be
00:04:50
able to reach my audience, which is already
00:04:52
30 days old. right, yes, it is 30
00:04:54
Days 30 days ago and it already takes
00:04:57
those 30 days back, yes, if it is
00:04:59
selected there in the
00:05:03
public creation option, it will start
00:05:05
Popular already with these last 30 Ah,
00:05:07
ok, thank you for
00:05:11
nothing next, now it's going to be
00:05:15
Alice just accepting
00:05:19
it Hi, how are you, hello, dear, and you, how are you,
00:05:25
too, good afternoon, good afternoon, so my
00:05:28
traffic was a
00:05:31
very interesting thing,
00:05:34
hey, I went through the whole process there, I asked for
00:05:38
support here in the construction of the campaign,
00:05:41
right, and the area is for an event, it's an
00:05:45
immersion of personal development where
00:05:48
we already work on
00:05:51
relationship empowerment tools.
00:05:54
This whole issue is focused on
00:05:56
personal development and what was
00:05:58
very, very curious is that all
00:06:02
contacts at
00:06:04
99% what came were people from a
00:06:07
certain religious group, right?
00:06:10
First they confused the message,
00:06:12
thinking it was a
00:06:14
relationship agency and then everyone who
00:06:17
came came with the impression that it
00:06:21
wasn't something from God, but at
00:06:23
no point did I say that It was something that
00:06:26
offended God or something similar,
00:06:28
so I don't know where
00:06:31
this public was suddenly
00:06:33
encouraged to make contact and
00:06:38
later say that it
00:06:40
wasn't a God thing. I
00:06:43
understand that you used
00:06:46
more or less segmentation in these campaigns. al look
00:06:49
Hey, I came in with the female audience,
00:06:53
it's not the specific age there with the
00:06:57
parameter that I had defined
00:06:59
that I had observed on Instagram, right, it
00:07:02
's an audience from 35 years old
00:07:04
to 56 years old approximately 56 60 years old
00:07:09
eh female and who was looking for
00:07:12
a relationship that they were looking for, that
00:07:14
's empowerment, personal development.
00:07:17
I followed this line, I understand. I even
00:07:21
saw that you sent it to the chat, right?
00:07:28
possible,
00:07:32
but for some time now, Facebook
00:07:34
ended up removing it because it considered
00:07:36
some content sensitive, you know, so,
00:07:39
things related to health to target with
00:07:42
some illness, some disability,
00:07:45
and religious issues, all of this, Facebook
00:07:47
removed it. So, it really isn't possible
00:07:50
to direct or to exclude this
00:07:52
type of cur, but what I imagine
00:07:55
could have happened is something in
00:07:58
your copy, whether in the
00:08:01
description there or in the ad, that ended up
00:08:04
implying that perhaps this audience
00:08:08
was understanding that it was for them. the
00:08:10
product, right? So I think this
00:08:12
segmentation that you said you used, it won't, it won't
00:08:14
be the one that
00:08:17
brought you these responsible people
00:08:21
who follow a specific religion and
00:08:23
everything, but I think this is the
00:08:26
most practical way that you will To be able to
00:08:27
avoid this type of problem is to do
00:08:29
this segmentation in the creative, you know.
00:08:31
So, make some mention that will
00:08:34
filter these people so they don't
00:08:37
register. It can be both in the
00:08:39
creative and in the texts, you know,
00:08:42
but segmentation on the platform is no
00:08:45
longer possible. OK, and I noticed
00:08:49
that the contacts that came with this
00:08:51
profile They all came from Facebook. I
00:08:54
can segment them in the meta to do it
00:08:57
exclusively through Instagram.
00:09:07
is the
00:09:09
last option to select
00:09:10
placements So you can
00:09:12
select manual placements And
00:09:15
then if you only select placements on
00:09:17
Instagram for example Instagram feed
00:09:19
Instagram RS Instagram Stories then it will
00:09:22
only run on Instagram and you avoid this
00:09:24
problem right and then finally I know there
00:09:29
was one a very large distortion
00:09:33
in relation to the issue of education,
00:09:36
so there were two key factors,
00:09:39
one, religion weighing very heavily on
00:09:42
belief, and the other, education, the
00:09:46
educational level of the public who accessed it, was
00:09:50
a very, very
00:09:52
low level, and then I think that In
00:09:55
contrast to this, solitude was
00:09:59
generating a whole process of
00:10:01
discrimination in relation to my product.
00:10:03
I can also segment it
00:10:06
by social class and by
00:10:11
education.
00:10:16
There are
00:10:18
people who prefer high
00:10:21
value products, then you will segment based on
00:10:23
some consumption patterns, right? People
00:10:26
prefer
00:10:28
high intermediate value products and normally these
00:10:30
options are linked to the country. So
00:10:33
you will select there People who
00:10:34
prefer products from high value in
00:10:37
Brazil because if you put it in another country
00:10:39
it will end up being Zero And when it comes to
00:10:42
education, we can also
00:10:44
segment it and there are some interests there,
00:10:46
so we usually use it here
00:10:49
in some campaigns From Érico and so on, this
00:10:51
type of segmentation that then there are several
00:10:53
options, there are incomplete postgraduate studies,
00:10:56
there are some colleges where those who have already
00:10:58
graduated, you can segment those who are in a
00:11:00
doctorate, those who are in a master's degree, so there
00:11:02
are several, there are several
00:11:05
segmentation options based on education, and
00:11:08
then if you look for one of them, look there
00:11:10
doctorate select and go to the suggestions and
00:11:13
then the others will appear for
00:11:15
you to list now ah perfect Okay
00:11:19
so that was my question
00:11:21
thank you very much Oh great,
00:11:23
nothing, the next person is
00:11:27
Fernanda now I just sent you an invitation
00:11:29
just accept to
00:11:38
dismute hi hi hi you are listening to me
00:11:41
well yes that's ok And
00:11:44
you are ok Well it's
00:11:48
also good you can ask Now you can
00:11:52
start, well I saw I saw that in the
00:11:56
new traffic course it wasn't so clear
00:11:58
to me The Hierarchy of publics
00:12:01
only which I have been doing for two years and
00:12:03
already having results and my question was as
00:12:07
follows for hot audiences I
00:12:10
continue to do it as it was in that
00:12:13
old course which is using involvement
00:12:17
Who has seen videos for example Nutella root
00:12:22
and can I continue this hierarchy or or
00:12:26
Has something changed something like that goes How
00:12:29
much The Hierarchy so
00:12:31
we use that scheme, right? Eh, the one that
00:12:35
is most hierarchical will be the smallest
00:12:37
audience So from there you
00:12:39
exclude the following, right?
00:12:44
you will have an
00:12:46
involvement 30 involvement 60 then you
00:12:48
will exclude in 30 or of seven you will
00:12:51
exclude in 60 of 30, right E7 also but
00:12:55
as for this hierarchy of
00:12:57
type of public and such we
00:12:59
continue to use we usually use a lot
00:13:01
is the subscriber list, right from the
00:13:03
current launch, we usually use the
00:13:06
subscriber list from past launches, and
00:13:08
Instagram audiences, yes, it's
00:13:12
engagement audiences in general, right, then you can
00:13:14
test it. Theoretically, there are
00:13:17
engagement audiences that are more qualified
00:13:18
than others, right? person who, for example,
00:13:20
saw the video will not necessarily
00:13:22
be as qualified as someone who
00:13:24
sent you a message, so sometimes
00:13:26
you can do what we call a
00:13:28
super combo, right, make a set
00:13:32
of ads with all audiences and
00:13:34
place there, all videov, engagement and such,
00:13:37
but then when we do
00:13:39
a super combo, we just put in
00:13:41
the public, right, exclude, eh, student,
00:13:44
exclude client, but
00:13:47
otherwise, the structure of the
00:13:50
campaign itself is basically the
00:13:53
same as before, you know, eh, as for This
00:13:56
issue of hierarchy doesn't
00:13:58
vary, but it's going to be the same
00:14:01
thing, I understand, and how many do you advise?
00:14:05
You didn't even mention this combo, right? Other than
00:14:07
that, if I don't do this combo with everything, do
00:14:09
you advise me to put how many times
00:14:12
in the
00:14:13
distribution, that will depend on
00:14:15
some things. for example, your budget,
00:14:17
so you have the minimum
00:14:19
daily investment per set, right, which
00:14:21
today is R 6, for example, so if
00:14:25
you have the budget to put in,
00:14:27
so you don't have to worry about that
00:14:29
amount, we have noticed here that
00:14:32
campaigns that have hierarchies not so
00:14:34
great TM performed better, you know, if
00:14:37
we compare a campaign that we
00:14:38
have, seven eight sets of
00:14:42
ads with an audience hierarchy and one
00:14:44
that has three or four, normally
00:14:47
these leaner structures, T TM gives
00:14:50
us more results, so then
00:14:52
we Aces, for example, one of the
00:14:55
possibilities we do here is to
00:14:58
make these super combos And then you
00:15:01
put a hierarchy, for example, you don't
00:15:03
do the super combo of subscribers so you put
00:15:05
the list of subscribers of your latest
00:15:07
releases and then you do an
00:15:08
engagement and deletes the lists you
00:15:10
placed and so on, you know, but
00:15:13
what we have noticed more is that a
00:15:16
structure with a leaner hierarchy has
00:15:18
brought better results Ah, cool,
00:15:23
cool, and for example, and I also do it
00:15:26
within the ad lover. I can
00:15:30
continue doing it, right, because I saw now
00:15:31
that you, in the new course, are using
00:15:34
that boost button, but I
00:15:38
'm already using the manager, it's already done more,
00:15:42
so I keep doing it, or do you have to come back
00:15:45
to us, we keep it, we keep it, eh
00:15:50
the two, right, we do a
00:15:52
boost for the public for the
00:15:55
internal public through the manager and for the
00:15:57
external public we do it through the
00:16:00
meta, even through the pro, but we
00:16:04
continue to do
00:16:05
both, I understand, but if I do everything in the
00:16:08
manager, separating internal and
00:16:10
external, that's it too. ok
00:16:13
it's you, you can do it and you can
00:16:16
do it like this but it's just that here we
00:16:19
have done it for a cold audience by the
00:16:23
button itself Oh I understand, okay
00:16:26
I'll test it then also
00:16:29
good Thank you for
00:16:33
nothing bye well now it's going to be S for language
00:16:38
I think That's how it says, just
00:16:41
accept, you can listen, yes, perfect,
00:16:46
so my question is, I don't know if it
00:16:50
fits right into this business, but
00:16:53
come on, I was doing personalized events, right,
00:16:56
personalized conversion, it's just like, I saw
00:16:59
more of the old course of that this new
00:17:01
traffic course too And then in the previous one,
00:17:04
Renan said there to make
00:17:05
personalized conversations to make
00:17:07
Facebook more intelligent, right?
00:17:16
OK, I
00:17:18
went to Hotmart, I put in the
00:17:23
domain configuration, right, what they
00:17:25
ask for, I put in the api configuration, And
00:17:27
then when I go to Facebook, well,
00:17:30
Facebook, eh If I, for example, open
00:17:33
my checkout, right, the checkout page, it
00:17:35
doesn't send and I made a purchase and he did
00:17:37
n't send it to chas either so I wanted
00:17:40
to know if there was anything and this one
00:17:44
you didn't register with the event and it's
00:17:47
personalized personalized exactly so
00:17:50
here hey hey FR we have we have been
00:17:53
using the standard events even on
00:17:55
Facebook for some time now because
00:17:57
we realized that in fact
00:18:00
T TM campaigns perform better,
00:18:03
you know,
00:18:04
so we have already been using our
00:18:08
own Facebook events
00:18:10
and it turns out that today we no
00:18:12
longer recommend it, there is a need to create
00:18:15
These events, but you can
00:18:18
even use the standard there, and
00:18:21
the performance will probably
00:18:23
be better. It also involves, oh, cool,
00:18:27
so this thing about
00:18:29
personalized conversion, you can forget about it now, you
00:18:33
can now in the new module, so you
00:18:36
already have this recommendation I already have to
00:18:38
use the standard event,
00:18:40
great, so thanks Hello, the
00:18:44
next person is Carlos
00:18:53
Vinícius, hi,
00:18:55
are you listening to me, hello, I'm
00:19:00
listening, hi, good afternoon, good afternoon,
00:19:04
my question is the following,
00:19:06
I've already done it, right, I'm part of the whole course.
00:19:10
of a
00:19:11
group we are launching a
00:19:15
design product an eyebrow designer but now
00:19:18
we are in the
00:19:20
launch phase The girls have already gone through the
00:19:22
issue of the Semente is already going to launch
00:19:23
the course Completely properly but I
00:19:27
'm withdrawn because it very excited
00:19:29
about injecting a lot of money into the
00:19:31
Lead capture phase now and it's the first
00:19:34
real launch of the product and I
00:19:39
wanted to know if you have any
00:19:40
indication of a minimum what would be the
00:19:44
healthiest minimum value for you to
00:19:47
put into the
00:19:49
launch ready for this question
00:19:52
strategy of 15 weeks before
00:19:54
capturing networks yes so that's what
00:19:58
I'm feeling if it were the one who throws
00:20:00
water on the fire you know why they
00:20:04
put in
00:20:05
without a day put 150 a day and I'm
00:20:09
like man I think it's a lot of money
00:20:11
it's like that Well, we don't have
00:20:16
advice like that on minimum per
00:20:17
investment or maximum because this
00:20:20
will vary a lot depending on the niche, right, it will vary
00:20:22
a lot depending on the person's profile and everything else,
00:20:24
so a base, we don't
00:20:27
have to say, invest in minimum
00:20:46
of cost
00:20:49
per li of conversion rate and such
00:20:53
I
00:20:54
would advise you to take this
00:20:57
historical data as a parameter
00:21:01
there as a reference If it is
00:21:05
close to what you have
00:21:08
had before and everything else you would invest
00:21:11
normally, right? but always trying to find a
00:21:16
way that doesn't compromise if this
00:21:19
investment is too high, so the
00:21:22
price is the cost per Lead in your
00:21:24
goal.
00:21:43
that I stopped where
00:21:46
I stopped and now Car, do you remember
00:21:49
where Vitor stopped, you were talking
00:21:51
about capturing in relation to
00:21:55
losing the money, right, if you don't find
00:21:57
anyone? Oh yeah, so what I
00:22:00
would do, I would take these into account data
00:22:02
that you already have from other launches
00:22:04
that you have done, right? So, you already have a
00:22:07
course per Lead that has probably already been
00:22:09
calculated, right. Do you have an
00:22:11
average conversion rate?
00:22:18
So,
00:22:20
if these metrics are as
00:22:23
expected, well, you're capturing a lead at the
00:22:26
cost you want or below, you're
00:22:28
capturing a lead that, in the response to the
00:22:31
Avatar survey, is within your
00:22:33
avatar, so that makes sense, right?
00:22:36
I just wouldn't put in so much money if
00:22:41
something like this isn't there, you know, on
00:22:45
this path, you know, put your
00:22:47
course on read, it's much higher than what
00:22:49
you intend to pay for, your
00:22:51
Avatar research is bringing an answer that
00:22:53
you're probably not capturing your
00:22:54
avatar. So, it's worth taking some
00:22:56
insurance, but if not, like you, we
00:22:59
already have information about other
00:23:02
releases. I would guide myself based on
00:23:04
that, you know, I have an average cpl, I'm with
00:23:07
Avatar research, capturing Avatar,
00:23:10
right, then I would be calmer.
00:23:12
To make this bigger investment, that's
00:23:20
it,
00:23:24
thank you, now we're going tulis, before
00:23:28
I release your microphone, I'm just going to
00:23:30
give you a message, okay, everyone,
00:23:32
welcome, who's coming in? Now
00:23:34
we're doing our event by
00:23:38
selecting the questions by
00:23:39
through chat, so if you have any
00:23:41
questions, put them here in chat and we
00:23:43
're putting together a list and calling
00:23:45
people to talk to Vítor, okay, there's no
00:23:47
point in raising your hand because the scheme
00:23:49
of this event is through chat, okay
00:23:53
Institute l just accept Hello, good afternoon
00:23:58
Hi, good afternoon, I think I have the
00:24:01
wrong camera Let me just
00:24:03
change it now,
00:24:04
let me see if I can
00:24:08
express myself well in the question, so
00:24:10
considering two factors,
00:24:12
firstly, in the course there is indication
00:24:17
of when we will distribute
00:24:19
content on YouTube using Google
00:24:22
ADS and YouTube, YouTube, we
00:24:25
will distribute content for 7
00:24:28
days, right, from what was posted the
00:24:30
previous week, next week you
00:24:33
create a new campaign and start all over again.
00:24:34
create an audience Ok ahem, okay, I'm
00:24:39
not Of course I'm not an expert but I
00:24:41
have some knowledge of Google
00:24:43
ADS because we've been running the
00:24:46
Perpétuo campaign here for a long time, okay, and
00:24:50
we know here that through experience and
00:24:53
through Google's own support that we
00:24:55
have here, you must know the
00:24:57
support they provide over the phone where
00:24:59
there is an account manager who calls and gives
00:25:01
us direct support, right,
00:25:03
Google ads have
00:25:06
machine learning, they themselves suggest that you don't
00:25:08
touch the campaign when you make an adjustment Don't
00:25:10
change it for 15 days, right, and see the 15 days and And
00:25:14
then you make a new adjustment, but leave at
00:25:16
least 15 days so that you can take
00:25:18
advantage of machine learning,
00:25:21
right?
00:25:26
So for our
00:25:28
content distribution model, it would no longer be
00:25:30
interesting for me to leave the campaign active
00:25:33
for more than 7 days and just change the videos
00:25:36
every 7 days so I don't lose this
00:25:41
machine learning so hey, what's your name,
00:25:45
Marcelo, sorry Marcelo No, it's okay,
00:25:47
so Marcelo here, normally,
00:25:50
this campaign, we're a
00:25:53
content distribution campaign, we upload
00:25:55
it and let it run every day, right?
00:26:04
of the 15 days everything is to seek
00:26:08
better performance and so on, so in the
00:26:11
content distribution end
00:26:13
we don't worry so much about
00:26:14
it, you know, maybe it would make more
00:26:17
sense. For example, for capitation, you
00:26:19
try to keep a campaign active for
00:26:22
longer and everything else here, normally
00:26:24
we upload one campaign
00:26:28
per week, because then it becomes
00:26:30
easier for us to organize and
00:26:32
consult this historical data, you
00:26:35
know, you don't need it, for example, if I
00:26:37
want to know what ran in the
00:26:39
week's campaign, the videos from last week, I don't
00:26:43
know, two months from now, the way we
00:26:45
do it, we look for a campaign, put it
00:26:47
in the maximum period and go there, the
00:26:49
performance of those videos, if we
00:26:52
changed the videos when you
00:26:54
wanted to know a
00:26:56
specific performance of a video, you
00:26:57
I would need to select the campaign,
00:26:59
select the exact period in which
00:27:01
it ran and so on, so that's the way it is, it's largely for
00:27:05
reasons of organization and
00:27:08
ease after doing an analysis
00:27:10
in the future and for practicality, you
00:27:13
know, so, but we keep it, it could
00:27:17
be like this. What do we
00:27:21
do here for a week? I can't
00:27:24
tell you that, if it runs for more
00:27:26
days, then maybe you might even think, Well, I'm going to
00:27:29
leave the campaign with the same videos
00:27:32
running for two weeks without changing the
00:27:34
videos, right? Because theoretically, it You'll
00:27:36
get a better learning experience, but
00:27:38
for that, maybe you'd have to do
00:27:39
an AB test, even if you know how to run a sub, do a
00:27:41
test, I'll tell you, okay, good,
00:27:43
go up, go up two, put one on for 15
00:27:46
days, then the same budget, you'll run
00:27:48
less per day, right? and compare the two
00:27:51
results and see if there is any
00:27:53
more significant difference than the one that
00:27:55
ran longer, you know, but okay,
00:27:58
here I won't have the data to
00:27:59
tell you if it can in fact make sense,
00:28:02
but for content distribution
00:28:04
It turns out that we don't have this
00:28:06
concern that much, you know, we understand, we
00:28:09
worry about performance, right? Logically, look,
00:28:11
Eh, select if there's a video that
00:28:13
performed very well and everything else, but
00:28:16
eh, no, it's not something that
00:28:19
influences us so much to the point where we
00:28:21
leaving it running for an extra week, I understand,
00:28:23
maybe it's not worth it for the work, right? It
00:28:25
's also uhm, but then it's a test that's
00:28:28
worth doing and telling us if it
00:28:30
went well, I'll think about whether I'm going to
00:28:33
work more, also good, thank you, it's
00:28:37
for nothing.
00:28:40
már to
00:28:44
Bárbara
00:28:48
o I saw that you managed to demutate yourself
00:28:51
Bárbara but I'm listening to you listening
00:28:55
hi
00:28:56
hi
00:28:59
are you listening Hi Bárbara Oh I heard it very
00:29:01
softly I heard one they're listening to me very
00:29:07
softly you're listening now now oh now it
00:29:11
was Ah ok so I wanted ask
00:29:14
a question because I'm finishing
00:29:16
some specific posts on Instagram
00:29:19
but I'm noticing that there actually comes
00:29:23
a time when it kind of reaches a
00:29:25
plateau and even putting it like that it's S days
00:29:28
and more or less around the fourth day
00:29:31
before it arrives visits to the page And
00:29:36
then Facebook already has a
00:29:39
different profile, right? It can deliver
00:29:40
recurrently. So I wanted to
00:29:42
know if it would really be worth it for me to
00:29:44
maintain this distribution of
00:29:49
specific posts, so here we
00:29:52
maintain it, right? We boost Rios, so
00:29:55
all rivers that we post and
00:29:57
we do this boost and so
00:30:01
I think maybe it could be
00:30:02
happening from the fourth day onwards,
00:30:04
this delivery is dropping a little
00:30:06
because there was even a council to take a
00:30:09
look at How is Facebook spending
00:30:11
this money, you know? It could be that he is
00:30:13
spending a large part of the budget in the
00:30:15
first few days and then ends up with
00:30:18
a remainder left and he has to divide and
00:30:21
dilute it over the other three days,
00:30:23
right, so I think that, uh, this
00:30:28
issue of You're spending most of
00:30:31
the budget even in the first few days, that's
00:30:34
what normally happens, but
00:30:37
here we always push it and
00:30:41
leave it running for seven days. But you can also
00:30:44
do an analysis and make a
00:30:46
comparison of the last three days of your
00:30:48
campaign. and see if it really is
00:30:51
a lower performance and if it makes sense
00:30:53
to you you can reduce this time, right, but
00:30:55
here at igd we always
00:30:58
spend a week on both Facebook and
00:31:00
Google, ok and Instagram itself,
00:31:03
that boost of posts specifics,
00:31:06
and you also do it, do you think it's worth
00:31:08
it? So we boost rivers,
00:31:12
we, like content, we
00:31:14
always only boost rivers and that's
00:31:18
our standard, right? Sometimes there's
00:31:20
some demand and such, for example, there's
00:31:22
an event that's getting closer and
00:31:24
we want to do a little
00:31:25
bigger promotion then it's going to be something
00:31:28
special like that, right aside but the standard
00:31:32
we have done in
00:31:33
content distribution here is RS so we
00:31:36
distribute the rivers on Instagram and roots
00:31:39
and Nutella on Google and then there is this
00:31:41
change of the best day, the worst day, anyway, what does it
00:31:46
bring? Yes, we notice some
00:31:50
seasonality, right, some
00:31:52
behavior, but it tends to vary
00:31:54
a lot, you know, sometimes the
00:31:57
reputation campaign has a variation, the
00:32:00
ticket sales campaign that we run,
00:32:02
there's another one, so it's a lot, you
00:32:04
'd have to do an analysis, even if you
00:32:06
download a breakdown there in the
00:32:10
manager, right, put a
00:32:13
breakdown maybe by day or by
00:32:14
time because we here have some
00:32:17
campaigns that We already hit the
00:32:18
budget in the early hours of the morning, we
00:32:19
realize that in the early hours of the morning it drops a lot and we
00:32:22
spend a lot and no, no, it doesn't bring a
00:32:24
return You know, sometimes it's the day of the week
00:32:27
like that. There's some kind of campaign where
00:32:28
we reduce the budget a little at the
00:32:30
end week because we have this
00:32:32
historical data
00:32:34
that ends up performing a little worse,
00:32:37
but then it's very individual and there's no
00:32:40
need to do an analysis
00:32:43
to see if this applies. If it
00:32:45
applies, it makes a lot of sense to use an
00:32:48
automated rule. Maybe for do this
00:32:50
control like this
00:32:52
but it's complicated to say that day or that
00:32:56
time performs worse, you know, ok No, it's ok,
00:32:59
thank you, that's it, that's it for
00:33:04
nothing now,
00:33:10
Iane, hello, Tima, afternoon, how are you, Hello,
00:33:15
everything, jewel, how are you, Vitor, I don't know if
00:33:19
you'll be able to do it help me because I do
00:33:22
n't even know if I'll be able to explain
00:33:23
my problem very well because I'm a
00:33:25
beginner.
00:33:27
If you don't know, post it in the
00:33:29
community and we'll help you too. It's
00:33:31
because I posted it and people are
00:33:33
giving me the answers so complex ones that I
00:33:35
don't know if I understand but I'll
00:33:37
try to explain. Keep it brief, I'm an
00:33:41
exper and I'm launching myself. I'm on my
00:33:43
first launch. Feel it. And then I did it. I
00:33:47
followed the new traffic module and I created
00:33:51
my pages. of capture I put the
00:33:53
GTM everything correctly I tested And then the tags
00:33:56
that I placed on both the
00:33:58
organic and the ad pages worked
00:34:01
but when my ad started
00:34:03
running on Facebook the leads that are
00:34:07
being captured there that reach the
00:34:10
completed registration did not are being
00:34:13
computed in my email
00:34:14
marketing tool And then I don't have the emails
00:34:17
of these leads I just didn't stop the campaign
00:34:19
because almost 70% of these leads
00:34:23
are joining my WhatsApp group
00:34:26
so
00:34:27
I preferred to continue following but then I
00:34:30
wanted to know if there's a way I can adjust this
00:34:32
because the campaign is still running Ah,
00:34:35
this is a type of thing like this,
00:34:39
which is, well, very important, even if it needs to be
00:34:42
adjusted, right, because we
00:34:44
need to know who is coming from where to
00:34:47
direct the budget like this, so,
00:34:50
hey, they appear in the manager, they
00:34:54
enter the group, but no, they don't fall into the
00:34:56
mail marketing tool, that's
00:34:58
exactly it, I imagine that what
00:35:02
happens a lot is the opposite, the person
00:35:06
falls into the mail marketing tool,
00:35:08
enter the WhatsApp but it doesn't register in the
00:35:10
manager Normally when this
00:35:12
happens it's a problem with
00:35:16
wrong configuration of the Pixel
00:35:18
wrong installation of the Pixel as your problem
00:35:20
is with your
00:35:22
marketing tool I highly suspect that
00:35:27
this problem is something
00:35:29
related to the configuration of the tool, you
00:35:31
know, now it's really going to
00:35:34
be difficult for me to be able to
00:35:36
investigate this for you and tell you, but
00:35:39
if it's put out there in the community and
00:35:43
people send it to us, we'll try to
00:35:45
investigate this a little
00:35:47
better here because this really It's a
00:35:50
slightly rarer case, so you know it
00:35:52
happens, that just clears my doubt
00:35:55
because I spent the weekend, it
00:35:56
happened, it was detected on Friday, right, as it
00:35:59
was in the Parallel World, everyone was
00:36:01
involved there, so they gave me some
00:36:03
guidance And then I contacted
00:36:05
hotmart and what they said was that
00:36:08
the problem was that there shouldn't be
00:36:10
GTM on the page.
00:36:23
Even though I'm not
00:36:25
doing anything for Google, I'm
00:36:27
only doing it for meta because I only have an Instagram account
00:36:30
Ah, here we always use Tag
00:36:34
Manager to do the installations, right, but
00:36:37
we capture it not on a
00:36:40
capture page within hotmart right, we have
00:36:42
a specific page like this, I think it's
00:36:45
worth this test, maybe you can try to
00:36:47
remove Tag Manager and do a
00:36:50
manual installation, I don't know if you have it.
00:36:57
Pixel, you're not
00:36:59
complicated, there's even a class there
00:37:02
in the community on the platform, right
00:37:05
about this installation and and and see if it
00:37:09
will start to appear, right?
00:37:11
Since it was some suggestion that several
00:37:13
people gave you, I think it's
00:37:16
worth it at least try while it doesn't
00:37:17
solve this problem,
00:37:19
right? Why is it going to be OK, but
00:37:23
around here we always do these
00:37:25
script installations using GTM,
00:37:29
even I already tried to do it but I
00:37:31
couldn't and the other strategy they
00:37:33
gave I couldn't because everyone the
00:37:35
manuals guided me differently because
00:37:37
it turned out that in the course they tell me to get the
00:37:41
GTM script so I have the GTM script for
00:37:44
no but I don't have the script
00:37:47
for how can I say I don't have
00:37:50
the script
00:37:52
for the Facebook Pixel and then I
00:37:55
I couldn't do that, oh,
00:38:00
you can also send the event script in the
00:38:02
chat, let me open the link Because
00:38:05
there's a
00:38:07
Facebook help center page that has the
00:38:10
scripts for each event, you know, so you
00:38:12
want an event To complete registration,
00:38:15
you can get it at this link here, ah
00:38:21
AB, so I thank you and then I'll give you
00:38:24
feedback on what happened, well, and then
00:38:27
anything we can
00:38:29
also provide better support for the
00:38:36
community, because sometimes the The answer
00:38:39
is more complex than the question
00:38:41
because I'm a hypnotherapist training nurse,
00:38:43
so this part
00:38:46
was just part of the challenge, that's it,
00:38:47
here, I'll go, this link
00:38:51
here, I'll send it in the chat here now and
00:38:53
I'll tag you,
00:39:00
I can't
00:39:03
tag you but I have the chat open if
00:39:06
you don't it's because I was selected
00:39:08
here to send as a
00:39:16
direct message you can
00:39:19
with there will be a column there that calls the
00:39:21
default event code Then you will
00:39:24
copy this code and you have to paste
00:39:25
it In this necessarily between
00:39:29
the script thing there, here, down there, there
00:39:33
will be a one smaller than slash script,
00:39:38
greater than here at three, your
00:39:42
default event code Then you will have to put a
00:39:45
script, so it will be more or less like
00:39:47
this,
00:39:49
install it, you do
00:39:51
[Music ]
00:39:55
the
00:40:08
ins more or less like this I sent it in the
00:40:11
chat Okay, okay, if anything you
00:40:15
need more, send it there and we'll
00:40:19
help you, but okay, thank you very much,
00:40:23
nothing, good
00:40:25
afternoon,
00:40:29
Ailton, just accept the invitation I
00:40:31
sent you to
00:40:35
unmarry Hello, good afternoon, hello, good afternoon, okay,
00:40:41
okay, okay, okay, let's go, let me
00:40:44
pick up here what I had separated, I even
00:40:46
wrote, people are asking, we're
00:40:48
going to have more questions, then we're going
00:40:51
to start, so my question is maybe
00:40:54
even a little similar to Fern's, but it's
00:40:56
really about the public there at the met,
00:41:00
with this audience Advantage now theirs,
00:41:02
how are you doing it? You
00:41:03
are using the audience Advantage because
00:41:06
you have the structure that you
00:41:08
taught and we are doing it well, but
00:41:10
then with an audience like this, my perception
00:41:12
with the Advantage audience is not I know if it doesn't
00:41:14
lose much meaning what they say I was
00:41:17
reading the papers on the meta there they
00:41:19
say no Oh you have to stop doing it
00:41:21
the traditional way and start doing it
00:41:23
using Advantage so my question
00:41:26
is if you are using it How are you using it
00:41:28
What is the best way to use it and whether the
00:41:31
division of audiences, even with the
00:41:34
Advantage audience, makes sense because when
00:41:36
you schedule for them, find the
00:41:37
audience even if they are not in the public,
00:41:39
then it loses the point of dividing the
00:41:42
audiences, you know, that's it, that's it. So
00:41:45
this is my question, the first one, I
00:41:47
have another question that I would like to
00:41:48
know about the cost value of LD, if I
00:41:49
can, the second question, but this one is very
00:41:51
quick, but okay, let's go, let's go with this
00:41:55
question of the public advantage, we already have it. We
00:41:57
actually tested it here, but today we don't
00:42:00
use it because what
00:42:02
normally happens is that this option will
00:42:05
look for people beyond the segmentation
00:42:07
you are looking for.
00:42:16
page Theoretically you
00:42:18
will want to advertise only to those who
00:42:20
know you for those who follow your page this
00:42:22
option it tries to look for people
00:42:26
beyond the audience you selected
00:42:28
so it ends up being one
00:42:29
and you end up not segmenting the campaign
00:42:33
the way you want, you know, so
00:42:36
the We haven't used it because basically
00:42:39
it turns into, even if it's a set
00:42:41
of ads that we're only using the
00:42:43
internal audience, there's the risk of it
00:42:45
segmenting and also bringing in people from
00:42:48
Outside, you know, we've been using a normal,
00:42:50
standard audience that used the way that
00:42:53
I used it before, right? Hey, it's public
00:42:55
list, public Instagram account and
00:42:58
everything, but we always leave
00:43:01
this
00:43:02
option disabled because it has public there.
00:43:09
like this engagement audience
00:43:10
here, for example Ah, you saw the video, right?
00:43:24
It's Luca, like, I don't
00:43:27
know, something like that, he wouldn't do
00:43:29
that, that's why it doesn't make sense, that's why
00:43:31
that's the point, right, that's why it doesn't
00:43:33
make sense, that's why using the public is
00:43:35
because you don't know what, at the end
00:43:36
of the day. like you won't be able to
00:43:38
know if what gave results was
00:43:40
your involvement audience that you
00:43:42
selected in the campaign or if it was and this
00:43:44
audience was beyond what Facebook looked for
00:43:48
and brought the result, you know, so
00:43:51
it's also a lot for us to be able to
00:43:53
know what worked or
00:43:55
not is because even so,
00:43:58
ah you go there and do the event ah
00:43:59
everyone who signed up ah everyone who
00:44:01
arrived at the thank you page I want to
00:44:02
advertise to these people I don't want to
00:44:04
advertise to anyone else to advertise for
00:44:05
those who arrived on the thank you page, it's
00:44:07
Remar there to do it, right?
00:44:10
Facebook, he says that this
00:44:14
expansion of segmentation happens
00:44:16
if the platform understands that there is
00:44:19
a possibility of improving
00:44:20
performance, right? So, from what
00:44:24
we already know, almost always tested the
00:44:26
platform, you understand that it has this
00:44:27
possibility, right? Especially if it's a
00:44:29
smaller audience, a public audience,
00:44:31
sometimes a list of subscribers for a
00:44:34
launch that isn't that big
00:44:36
and so on, so we
00:44:39
always leave it unchecked because
00:44:41
So, you know, we can
00:44:43
then make sure that Lead came from
00:44:46
that audience, we have
00:44:50
a small client here now that, like,
00:44:52
still has 200 followers, so
00:44:54
we need to create an audience, we're
00:44:55
creating an audience for him, so in this
00:44:57
client, We're using it and we're testing it
00:44:58
to see what's going to happen, right?
00:45:01
Ah, but that's it, there's no public, it's a
00:45:04
test like that,
00:45:09
right? it
00:45:11
doesn't have the right traffic, basically it's a
00:45:13
test like this, that's what I always
00:45:16
recommend, I also like to put
00:45:19
this question in mind, create a campaign, put
00:45:21
two identical sets there, leave one with
00:45:23
this option marked, the other with the option
00:45:26
marked, same creative, everything the same and So, did
00:45:29
it make sense if you brought Eli? Hey, there's
00:45:33
this issue too, right? In this case,
00:45:36
I, right? I brought the
00:45:38
right audience, right? That's the point, right? Exactly, exactly
00:45:41
what I was going to say, in this case, I would
00:45:43
also follow very closely a
00:45:45
Avatar research knows If you do it, it
00:45:47
makes sense to see if Because hey, it
00:45:51
may bring you a cheaper lead
00:45:53
than the other one, but it may be a
00:45:55
lead that will not buy, it will be a
00:45:56
very disqualified lead, so I
00:45:58
would be fine. keeping an eye on this issue of
00:46:00
Lead quality and I would also keep an eye
00:46:02
on the comparison of the cost
00:46:04
to the result, right, of one and the other Oh,
00:46:06
I understand, and speaking of how you mentioned the
00:46:09
cost of the Lead, that's something I
00:46:12
have like that, so what? how much is a
00:46:13
good cost of dealing so that the people have in the
00:46:15
campaign we ah we have a
00:46:17
specialist that we are assisting so
00:46:19
that we are going to the fifth
00:46:20
launch we are lowering we
00:46:22
have 2.69 o lead cost is so
00:46:28
for us we think it's good but I do
00:46:31
n't know if that's good or not, right?
00:46:32
So, how do you measure this?
00:46:38
We
00:46:41
calculate based on historical data, right?
00:46:43
So, in Érico's case, there's
00:46:45
a very large amount of data that
00:46:47
we can get and everything, but
00:46:50
this is very relative, you know, the 269
00:46:53
you mentioned, maybe whatever.
00:46:56
your cost per Lead may be
00:46:58
lower, but this is also a
00:47:03
very particular thing, right? I'll give you an
00:47:05
example, our course per Target Lead
00:47:07
here at Eric's tractions,
00:47:10
we normally calculate something
00:47:11
around R 10 by lid so like that and
00:47:15
at the same time we already
00:47:17
talk to students and such that sometimes
00:47:20
there is a course per l with a target of R$ 1.50
00:47:22
of R$ 2 so this will vary
00:47:24
a lot according to your product your
00:47:26
niche, right? The more specific
00:47:29
the segmentation, the more expensive your Lead has to be.
00:47:32
Sometimes you have a product that
00:47:34
is in person, for example, you will have
00:47:36
a geographic restriction that
00:47:39
will also tend to make it a
00:47:42
little more expensive, right? this doesn't
00:47:44
have a cost per Lead, overall, it
00:47:48
's going to be, well, it's very individual, that's
00:47:51
right, and that's usually the case,
00:47:54
some actors, mainly niche,
00:47:58
audience size and such that will tend
00:47:59
to influence this course as well,
00:48:02
by L, okay, cool, thanks See, thanks
00:48:05
for
00:48:10
nothing, just accept the invitation that I have
00:48:21
now
00:48:24
Priscila
00:48:27
Hi, you're talking and I can't
00:48:30
hear you, oh, thanks now,
00:48:34
thanks Hello, how are you, Prisila, Good afternoon,
00:48:38
everything, everything, I have a question
00:48:42
regarding Pixel,
00:48:45
eh, I went for a ride, right? another product
00:48:50
wanting to use the same domain that I
00:48:52
use for my launches, there are
00:48:54
products there that are designed for similar avatars
00:48:57
and what I did I created a new Pixel
00:49:01
wanting to use the same domain and
00:49:03
installed it on different pages But
00:49:05
all these pages are from the same domain
00:49:08
one pixel can interfere with
00:49:10
other people's data capture using the same
00:49:14
domain. So it will depend on the
00:49:17
installation itself, right, you. You installed the
00:49:20
Pixel and Pixel A, for example, on
00:49:24
product page A and Pixel B on
00:49:27
product page B. So, in case something that It may
00:49:30
happen that what interferes is the way
00:49:33
you select an audience, okay,
00:49:35
I'm going to create an audience of those who visited
00:49:38
the page. It may be that some way
00:49:41
you organize your link runs the
00:49:43
risk of one pixel picking up the
00:49:48
other's page right Popular with the
00:49:50
other's audience like that But the issue of the event, not
00:49:53
the conversion event, if it
00:49:55
is installed on the right page and so on, there won't
00:49:57
be this problem, maybe just the
00:49:59
issue of the audience itself, right, but
00:50:02
so you put a a
00:50:05
URL structure that avoids this problem, you
00:50:09
can do it here, for example,
00:50:11
we usually put in the
00:50:14
URL identification the number of the platform, the
00:50:19
launch, months and year of the launch
00:50:21
and so on, so when we create an
00:50:22
audience to We don't have this problem
00:50:24
because it will only capture people who
00:50:26
visited these
00:50:27
specific pages. So, if you have it
00:50:30
installed on the right pages and
00:50:32
the link isn't similar, it doesn't
00:50:36
have equal parts that you're
00:50:38
defining your audience, it won't have it, it wo
00:50:40
n't. having this problem, the
00:50:43
page viw event doesn't interfere either, I
00:50:46
was seeing the data, it seems to be
00:50:48
similar, so I don't know if it's capturing the
00:50:50
issue of the page viw, like in both, if it's
00:50:54
like it's duplicating, you know, it's not
00:50:57
like that. when you enter one
00:51:00
you enter the page your page you
00:51:03
open the Pixel helper it only records
00:51:06
one pixel only one installed pixel and one
00:51:10
p so then you won't have this
00:51:13
duplication problem, maybe you could run
00:51:16
the risk of having it if you had installed it
00:51:18
both on both pages, right? But how is it? Is the
00:51:22
installation correct?
00:51:46
If you're talking, see that you
00:51:47
managed to
00:51:49
unmute, hi,
00:51:54
hi, osmário, we can't
00:52:03
hear you, OSM, we can't hear you,
00:52:05
I'll pass it on to the next person and then you
00:52:08
can see if you can, I don't know if you're
00:52:10
on your cell phone, maybe put on a headset and
00:52:12
everything else, maybe we can
00:52:14
hear you, okay, we'll come back to you
00:52:17
to see if it works now,
00:52:21
okay, now let's go to
00:52:24
aon
00:52:30
hi
00:52:31
[Music]
00:52:33
hi we can't hear you
00:52:42
there either
00:52:43
[Music]
00:52:48
hi hi hi, it worked, can you hear me
00:52:53
now hello
00:52:56
hi Vittor Good afternoon how are you Good
00:52:59
afternoon how are you, I'm fine too, thank
00:53:03
God so okay, let me see if I
00:53:07
can
00:53:08
also be clear in my question, I
00:53:11
launched my seed now in
00:53:14
November, I entered the formula in August
00:53:16
So I'm still dealing with a lot of
00:53:19
things
00:53:21
during the week of capturing
00:53:25
leads,
00:53:27
and basically what happened,
00:53:30
I think Iane did, right? And on the first day, with
00:53:34
a day and a half of capturing, I realized that
00:53:36
no one was going to PR for email
00:53:39
marketing. there in the list of leads,
00:53:42
but some people were joining the
00:53:44
WhatsApp group, so I got a little
00:53:47
lost, I didn't know what to do, and when I was in
00:53:49
doubt, I went there and deleted
00:53:51
the form from the page, created it again
00:53:55
and tried to put the tag there with
00:53:58
a little more calm, right? And then
00:54:00
after I did that,
00:54:02
people started showing up in the lead list, in
00:54:04
the lead capture process, so
00:54:07
basically I lost a day and a half
00:54:10
of the campaign, right? So, in this
00:54:14
seed launch, it was I believe it
00:54:16
was supposed to have about 500 subscribers but there
00:54:19
were only
00:54:22
350. That's the first fact, then I
00:54:26
went to launch the webinar, right, on
00:54:28
Thursday, as you suggest in the
00:54:31
formula, but on Thursday, here in
00:54:33
my region, there was a
00:54:35
storm. It turned into the sky It seemed like it came down and
00:54:39
the power went out several times and it was
00:54:42
impossible to do it like that, do it
00:54:46
correctly because it kept falling and coming back and falling and
00:54:48
then falling and coming back and falling and coming back. There were
00:54:51
a bunch of people who left and didn't
00:54:54
come back, so I kind of got
00:54:56
desperate. I did as my
00:54:58
avatar is a hairdresser and as I know
00:55:01
that hairdressers don't work on
00:55:03
Mondays and practically that
00:55:05
Thursday was lost Uh, I
00:55:07
tried and I continued to capture Lad I
00:55:10
continued to make announcements, right on On
00:55:14
Thursday on Friday on Saturday and on Sunday and
00:55:16
I did it again on Monday and
00:55:20
that's when I managed to validate it and I
00:55:22
managed to make, I think, three sales,
00:55:25
uhum, I validated it, but now in Mundo
00:55:30
Paralelo I was talking to some
00:55:32
people there and a girl said oh, you have
00:55:34
the misaligned expectations because I
00:55:37
expected a better result despite the
00:55:39
[ __ ] I did and the [ __ ] that
00:55:42
happened in
00:55:44
nature but what what did I
00:55:47
realize What is the question is how my
00:55:50
audience is a hairdresser but my
00:55:52
audience is not the hairdresser who
00:55:55
works as a hairdresser in a salon,
00:55:57
you know, is that hairdresser who already
00:55:58
has her own space who already has her own salon
00:56:01
and I realized that a bunch of people came who
00:56:03
are hairdressers who work as
00:56:05
employees who work as employees
00:56:08
and only those who have the your salon
00:56:12
is already well
00:56:13
structured but my product is not
00:56:16
for those who are well structured, it is for those who
00:56:18
are just starting out as an entrepreneur
00:56:22
in the hairdressing area, you know, so it is
00:56:24
for those just starting out, but it is not for those who
00:56:26
are just starting out as a hairdresser as an
00:56:29
employee within the traffic,
00:56:32
can I segment this or is it a bit
00:56:36
complicated because despite being the
00:56:38
seed, I was expecting that
00:56:41
maybe there would be a little more
00:56:44
conversion because they were
00:56:47
so engaged that to this day they are in the
00:56:48
WhatsApp group, we will feeding
00:56:51
by putting content But I realized that
00:56:55
the financial aspect of the majority does not
00:56:58
allow them to do this, ahem,
00:57:01
so how can we measure this so that we can be
00:57:03
a little more assertive with this Avatar?
00:57:12
segmentations,
00:57:14
which may be consumption patterns, right?
00:57:18
I already mentioned that, perhaps
00:57:21
segmenting people who prefer a
00:57:23
certain product of
00:57:25
intermediate value and so on, this is one way, but
00:57:29
segmentation, I think, is the most
00:57:30
important for you, which
00:57:33
is to look for people. who already has a business
00:57:37
but the business is still at a
00:57:39
certain stage of development and not
00:57:42
capturing those who only work only provide
00:57:45
services for one to one a salon, right? I think
00:57:48
this segmentation is the most
00:57:50
practical way you will be able to do it, it
00:57:51
will be by creative itself, right
00:57:54
through the creative's communication, so you
00:57:56
try to make this as clear as possible,
00:57:58
you can mention it, put it in the caption and so on, it will
00:58:01
be the most efficient way because
00:58:03
it really is. If I can do
00:58:07
some segmentation there on Facebook,
00:58:10
maybe you're a business owner and small
00:58:13
company active business Do you want to see, there is one
00:58:16
here that has been an active business for so long,
00:58:19
so maybe you can put it in,
00:58:21
but it won't, but it won't be as
00:58:23
impactful, right? But Then maybe you
00:58:25
put in interest in hair,
00:58:28
interests related to Hairdressing,
00:58:30
right, and segment it with
00:58:33
detailed targeting, including these options for an
00:58:36
active company, a new active company, this
00:58:39
will be a possibility due to the
00:58:41
segmentation traffic, but I think that in addition to
00:58:45
that, I think the main thing will
00:58:48
be to make this very clear in the
00:58:51
creative, you know, to avoid even
00:58:53
of arriving a disqualified L like this,
00:58:57
but as for your expectations,
00:59:00
I also
00:59:02
imagine that this is a lot of this
00:59:04
issue of misalignment of
00:59:06
expectations, right, because it's a
00:59:08
seed launch, you don't have
00:59:10
much, you don't have a reference, right? It's
00:59:12
your first one, so from the
00:59:14
next ones you'll have a better
00:59:16
idea of ​​a good conversion average and
00:59:19
everything else, sometimes your next one will
00:59:21
be close to the average you
00:59:23
had now, if you get a hole per lit, it'll be
00:59:25
close So, there's already a bit of a
00:59:27
pattern like that, but mainly in
00:59:30
seed launches, this is a common thing that
00:59:32
happens until you've given
00:59:35
enough money so that the offer is already
00:59:38
validated,
00:59:40
right? the
00:59:43
next steps will be this question of being
00:59:45
able to really define target values
00:59:48
there of course conversion for LD and
00:59:51
everything
00:59:53
else Wonderful, thank you, it was
00:59:58
nothing Vitor, Rosário sent
01:00:02
his question here in the chat, is it like you for
01:00:04
us, I think he There's a
01:00:05
problem with the microphone, here
01:00:15
now your Instagram users don't load the
01:00:18
ad first, they don't enable the
01:00:21
publish button, that's the case where there's a
01:00:26
problem with the button, it usually happens
01:00:29
sometimes
01:00:30
and I don't think he got around to making a
01:00:33
boost, right? We've already noticed
01:00:36
that when you boost twice,
01:00:37
normally from the third time onwards, the
01:00:39
button is blocked, so we
01:00:41
can't boost it several times
01:00:44
using the button, but when you do, I don't know how
01:00:47
long it takes, right?
01:00:50
without
01:00:53
being able to boost using the button,
01:00:56
we recommend getting in touch
01:00:59
with the platform's support because
01:01:02
this often happens because
01:01:05
of some internal technical problem even within
01:01:07
Facebook that we won't be
01:01:08
able to identify, right? Get
01:01:11
in touch there, call chat and
01:01:14
call support, comment and say that it
01:01:17
usually works out, they usually manage to
01:01:19
at least
01:01:22
provide a solution Or at least
01:01:24
answer why this isn't
01:01:26
being released, right?
01:01:28
risk has
01:01:31
music If it's a risk, there's a survey,
01:01:33
normally it won't be possible to
01:01:36
do this boost, but
01:01:38
that's not the case, if it's a risk that's within
01:01:40
the right timeframe, there's none of
01:01:41
these other tools. I think the
01:01:44
most accurate thing will be call the
01:01:47
platform because it could be an
01:01:48
internal technical problem with the
01:01:52
account, thank you, now it will be Emanuel
01:01:59
B
01:02:01
Hi, good afternoon, how are you? Hello, how are you, good afternoon, how are you? It's
01:02:05
a very quick question, so
01:02:07
when I make three ads
01:02:10
in a set of ads, usually
01:02:12
Facebook choose the one that will propagate
01:02:13
better to distribute better but
01:02:15
sometimes I would like to do what I
01:02:17
would like to get these three ads
01:02:18
because the creative will have a
01:02:21
different approach on my avatar I would like
01:02:23
it to deliver all three as well to have a
01:02:25
direct impact Is there any way to
01:02:28
do or you would have to do a
01:02:31
different campaign for each ad, right, so,
01:02:33
Emanuel, this question also
01:02:37
has three, four sets, which is what
01:02:38
we recommend, it's very common for this to
01:02:41
happen, sometimes the platform
01:02:43
identifies a creative that It's
01:02:45
the one that has the greatest potential, sometimes it's the one
01:02:47
that started running before and was
01:02:49
converted first and it ends up putting
01:02:52
all the money, right, here we have
01:02:54
some ways of dealing with it, so
01:02:56
if we're in a capitation and there's a
01:02:58
group that we are only delivering one
01:03:00
creative and this creative is on the course
01:03:04
per target Lead Wow, below the target and so
01:03:07
on, we leave it to us.
01:03:16
Lead a little
01:03:18
more expensive than we want to pay,
01:03:20
we do some creative optimization,
01:03:23
pause, he adds a new one. So,
01:03:25
we don't really follow this issue
01:03:28
of, well, we have to deliver them all, right, and that's
01:03:31
it, if the platform is
01:03:33
managing to deliver even if it's
01:03:36
just one and it's bringing us a return, eh,
01:03:39
we're leaving it like that, but a
01:03:42
solution if you want to spend on all of them
01:03:44
would be this, right, to do one, maybe a
01:03:48
campaign with a budget at the
01:03:50
set level and each set with a
01:03:52
creative like that But maybe I know
01:03:55
one or two of them that are not spending
01:03:57
now and when they start spending they perform
01:04:00
much worse and that ends up pushing
01:04:03
the cost of your Lead up a lot, you know,
01:04:05
so what I advise you is if
01:04:08
This creative that is being delivered has a
01:04:10
course per Lead within what you
01:04:12
want to pay for, we don't usually
01:04:14
worry too much about this and but we
01:04:16
always follow up, right?
01:04:23
for a smaller audience, right, when we
01:04:25
're running for a cold audience,
01:04:26
this saturation process takes a little longer because the
01:04:29
audience is bigger, there are
01:04:31
a lot more people at a time, but when it's an
01:04:34
internal audience, sometimes it happens
01:04:36
that the creative saturates and it takes an hour to
01:04:38
another one he stops And then it will be really
01:04:41
perfect creative optimization man, thank you
01:04:43
and the public always the public the public
01:04:46
to be able to deliver an ad to
01:04:49
a certain audience there has to be at
01:04:50
least 1000 people in that audience, right or
01:04:53
or it is You can even run it like this This
01:04:55
question of the audience of 1000 is
01:04:57
Facebook, he recommends this for
01:05:01
list audiences, right? it
01:05:11
won't be
01:05:15
delivered at the maximum performance it
01:05:16
can, not necessarily that it won't
01:05:18
be delivered, but it could be that the ideal
01:05:21
is that the more data we have, the more
01:05:23
intelligence Facebook will have and the more
01:05:26
correctly it will be able to deliver
01:05:27
this, you know, remarketing it
01:05:29
delivers to the audience created with a link
01:05:32
from a page for example Thank you,
01:05:33
you can also run an audience
01:05:35
smaller than 1000 but that's it, it
01:05:37
will normally have a smaller audience, it
01:05:40
tends to be more expensive too, right,
01:05:42
so just follow up This question is a
01:05:45
great show Thank you for nothing bro
01:05:49
Anderson
01:05:53
Machado
01:05:56
Hi, good afternoon, good afternoon, good afternoon, and
01:06:01
maybe mine,
01:06:05
I would like to know how, where do you go
01:06:10
to upload the campaigns, the seniors, which
01:06:12
tool that US where
01:06:14
there tool that you you So
01:06:18
what
01:06:19
tool is that to upload ads
01:06:23
on Facebook's platforms,
01:06:25
Instagram and everything else, we use
01:06:27
Facebook ads, right? It's the Facebook platform.
01:06:36
it's Google ADS
01:06:41
So it's going to be adsmanager
01:06:49
registration there are some
01:06:51
initial configurations so you
01:06:54
'll have to do it, right, creating an audience,
01:06:56
creating a pixel and everything else, everything is there
01:06:59
in the formula classes, but you'll
01:07:02
access it here, oh, that's it, right? talk,
01:07:07
talk,
01:07:16
talk personally
01:07:19
in advance, but this is Google
01:07:34
and I
01:07:49
sent the two links here in the chat
01:07:52
or create an account and do these
01:07:58
initial settings beforehand, right
01:08:01
and and and if you have any further questions and such,
01:08:06
just send them there in the community that
01:08:10
we are there to be there if you
01:08:12
have any doubts, we are connected, to
01:08:14
begin with, there are a lot of people who have never
01:08:17
had contact with traffic, right, everything is new and
01:08:20
so on, so yeah, there's no need to worry, there's no
01:08:22
doubt, booba no,
01:08:25
okay agade
01:08:28
naada now it's going to be Lúcio
01:08:34
ballad V accept the invitation to
01:08:44
dismutate Lúcio Hi hi, are you listening to me Hello, how are you?
01:08:58
We tried to launch
01:09:01
some experts here but it didn't work
01:09:03
because they didn't take it very seriously
01:09:07
so now we decided to launch me
01:09:10
because I worked for 20 years with events.
01:09:12
So we're going to launch me but I saw
01:09:15
that the traffic part I started
01:09:17
watching it to do the traffic and it
01:09:20
changed a lot in the past, the traffic
01:09:22
I watched Oh, it was two roots and
01:09:26
seven nutela of each and I did the
01:09:29
campaigns, I left it for seven days, then I
01:09:32
started watching the traffic, now I
01:09:33
got a little confused because I think it's the
01:09:35
fall right, I think it's Cai,
01:09:37
he says, R, what is it supposed to do, in fact, it's
01:09:43
not Renan, it's really what it's supposed to be done
01:09:45
on top of Rios Ah, so I wanted to know
01:09:48
what I'm going to do because we're
01:09:51
going to create it,
01:09:52
eh? public to make the seed
01:09:55
first, so today we
01:10:00
have
01:10:01
distributed it on Facebook, only the rivers
01:10:04
we distribute to the external and
01:10:07
internal public, right, all the rivers in this scheme
01:10:10
of running for a week so that doesn't change, it did
01:10:13
n't change from the old formula to this one
01:10:16
but because we have been
01:10:18
distributing more Eh, no,
01:10:21
we have only distributed Rios on the
01:10:23
platform on Facebook Facebook
01:10:24
Instagram and and left root for Google
01:10:28
root Nutella right for Google on YouTube is
01:10:31
because basically we realized that
01:10:33
there is a difference great
01:10:36
performance due to the
01:10:38
consumption pattern of content on each platform, you
01:10:41
know, nowadays people
01:10:44
don't consume videos on Instagram in the same
01:10:47
way as we do on YouTube,
01:10:49
right? We go to YouTube to
01:10:51
watch a half-hour video lasting 40
01:10:53
minutes and on Facebook it ends up being a
01:10:57
much quicker thing, you know, it's
01:10:59
much faster content and so on, so
01:11:02
we started to notice this and that in
01:11:04
fact the distribution of
01:11:07
content was bringing a
01:11:09
lot of results better on Facebook, distributing
01:11:12
this type of content, which is more successful
01:11:14
there, right? Same as doing tiktok, for example,
01:11:16
tiktok is also this type of content,
01:11:18
more direct, faster, as the
01:11:21
person is there, just scrolling through their feed or
01:11:23
scrolling through their story, so it's a lot of
01:11:25
because of this difference
01:11:28
in the pattern of content consumption, right
01:11:30
from one platform to another, but today
01:11:33
we have it, we have done this
01:11:35
distribution there in the same
01:11:40
way over the years, S Dias is for the
01:11:43
cold public, we Use Turbine for
01:11:46
internal audiences, we do it through
01:11:49
the manager, so that means
01:11:53
Facebook and Instagram, I'm only going to work on
01:11:55
Rios, and we've been working on Ros, and
01:11:59
YouTube, I'm going to work on both Raí
01:12:02
and the Nutellas, yes, yes, we've been
01:12:05
doing this. this
01:12:07
distribution is one thing that I
01:12:10
also missed that I wanted to know about in
01:12:12
terms of traffic, there is no part
01:12:14
talking about tiktok, this will still be there, so
01:12:17
I don't know what
01:12:20
this distribution issue is like, because
01:12:22
like that, we until the It's just that
01:12:25
we've been having a
01:12:27
lot of difficulty lately, you know, with Tiktok, there
01:12:29
's a lot of issue with account blocking,
01:12:32
currently we even have our
01:12:34
account blocked, like Instagram,
01:12:36
it's a platform that has
01:12:40
a lot more restrictions when it comes to the
01:12:42
advertising policy and such, right, so with
01:12:45
Eric's Roma mentioning some value, eh,
01:12:48
we haven't been able to do
01:12:50
almost anything like that, o, tiktok, he, he
01:12:53
removes our restriction, then it goes away for a
01:12:56
while, and then it's back again like this,
01:12:58
so, Eh, I I don't know
01:13:01
if there's going to be a class coming
01:13:04
up, but we've been having
01:13:09
this problem a lot with regards to
01:13:13
advertising policy,
01:13:15
you know, that's why I imagine there
01:13:19
isn't a class there yet. I understand.
01:13:22
understand, but the platform that depends is
01:13:25
depending on the Avatar, in case C value C,
01:13:29
some Promise of winnings and such, it is very
01:13:31
likely that what generates
01:13:34
blocking is not already blocked at
01:13:38
some point, for example, but we here
01:13:42
have already had some time What can't happen? Just a
01:13:45
little bit and I'll block it
01:13:48
again, no, don't worry, Vitor, thank you,
01:13:51
you've answered my question here for nothing, lu,
01:13:54
we need it, we're there Tom with
01:13:57
God Alexandre [
01:14:00
Music]
01:14:03
Sena
01:14:05
[Music]
01:14:10
or just sit down to disar Alexandre hi hi hi hi hi
01:14:16
hi Carol, everything is good, everything and
01:14:22
you, Hi Vitor, what's up, Alexandre, everything is good,
01:14:26
everything is good, and you are good too, so that's the
01:14:31
first thing I want to talk about, it's very
01:14:32
important, these shifts, you see,
01:14:34
these shifts really help us,
01:14:36
we're answering
01:14:37
other people's questions too It's very important,
01:14:40
very cool, thank you and congratulations to you.
01:14:42
Next, my question was the same as
01:14:45
Osmário because what happened was this
01:14:48
because we're going to
01:14:49
launch it.
01:14:53
and I think you've
01:14:56
already answered me because one of the
01:14:57
questions is this, if this is really happening so much so
01:14:59
that in mine, when I enter
01:15:01
mine, I go normally, I put it on, I
01:15:04
select RS, it goes right away and
01:15:06
in the other one I talk to with the person
01:15:08
with another person that we're together on the
01:15:10
team on his computer, it
01:15:13
's not the same ros but it's all the same,
01:15:15
there's nothing and the guy keeps running around and around and does
01:15:18
n't show the review there, right, doesn't
01:15:20
show him, no it doesn't activate the
01:15:22
boost button and it also doesn't even show the
01:15:25
sidebar, right? We
01:15:36
always always
01:15:38
recommend it when there is this type of
01:15:40
problem, so we know that
01:15:42
we end up seeing that it is recurrent, right, it
01:15:44
happens to several people due to the
01:15:46
questions that come in and so on, so
01:15:49
we always tend to refer it
01:15:51
because it really could be an
01:15:53
internal problem. right there on the platform, right?
01:15:55
Because, you appear to one person
01:15:57
who is on the account but you don't appear to
01:15:59
another, it's quite possible that it's a
01:16:02
technical problem, so the problem
01:16:05
isn't that he made some configuration, it's
01:16:07
probably not that he made a
01:16:08
wrong configuration, right, because it
01:16:09
selects everything correctly, everything is correct,
01:16:11
it just doesn't load, so the problem with
01:16:13
his face is that there's a bug, it's
01:16:16
quite possible that it's a problem,
01:16:18
some instability even within the
01:16:20
platform, it's the best way, it's always going to be going to
01:16:24
be entering contact support
01:16:27
because the people inside the
01:16:29
platform can check if there is
01:16:32
any problem, ok And so I can find
01:16:34
this chat where I go to show
01:16:37
him I go He's not here but so
01:16:39
I can tell him because I Never, I've
01:16:40
never looked for chat, I don't know if it's
01:16:43
email chat, I don't know how I can
01:16:45
see it, I go on Facebook, hmm, here, let
01:16:49
me just change it here to
01:16:52
share it
01:17:03
here, you can click here on the help little
01:17:06
help button here Shortly there in the
01:17:08
help section, there is the option here to talk
01:17:10
to the support team, then normally
01:17:12
you will fill in something there,
01:17:14
something that is happening and so on, you will go to
01:17:17
support, you will receive it as it is at the
01:17:20
Ticket entrance, right? let's find out
01:17:23
what's going on What's the question and everything?
01:17:26
So just go to the
01:17:28
ad manager and go to the
01:17:30
question on the bottom left and
01:17:31
look for the chat, there's Eli, talk to
01:17:34
support closed, can I do one more
01:17:37
Just to clarify one more thing, it's
01:17:39
quick, I can, OK, it's quick, it's
01:17:43
because we're doing one, we're going to
01:17:44
do one, not now, but in a couple of years
01:17:46
we're going to launch it on
01:17:47
January 25th, so we're already
01:17:49
distributing it 15 days before we're going to
01:17:51
start capturing it, my only doubt is
01:17:54
that even though you're already saying
01:17:55
this, it's more like that, but it's
01:17:58
stronger on YouTube, it has Instagram,
01:18:01
YouTube, it also always makes content,
01:18:03
it's stronger on YouTube, so your
01:18:05
suggestion would be like you said, right, Post
01:18:07
Rios on Instagram like you said,
01:18:09
boost and also suddenly capture
01:18:11
LD capture there also through Rios, right?
01:18:19
the ad manager
01:18:21
itself can create a campaign just with
01:18:23
Rivers, for example, just select the
01:18:25
rivers campaign post for conversion to
01:18:26
Lad conversion, that's a
01:18:28
registration campaign, a registration campaign and And then
01:18:31
when it comes to selecting the positioning,
01:18:33
it's another one. test like this, right, you can
01:18:35
do it, but if it were you, give a suggestion
01:18:38
if it were to start a PR suggestion
01:18:40
For us, this would be it, just post it on RS to
01:18:42
capture it and the rest of the money goes
01:18:44
to YouTube as it is stronger, this
01:18:46
suggestion is not Either put it there or put
01:18:48
Stories too so we can feel what
01:18:50
you think. It's like this. We here
01:18:53
normally have
01:18:54
some positions that work for
01:18:57
us.
01:19:08
stor, you can also make these combinations,
01:19:10
you know, but you'll only be able to
01:19:12
know what will work for
01:19:13
you by actually testing it, right? And creating
01:19:16
this data history there, but
01:19:19
it's worth doing this test, testing
01:19:22
positioning, that's one thing. very
01:19:24
valid like that and you and you would get more and
01:19:28
you would start with half half of the budget
01:19:30
it is stronger on YouTube just so we
01:19:32
know if it is really converting better or
01:19:34
not half on half or you would put
01:19:36
a little more on
01:19:38
YouTube here we start more or
01:19:41
less the same, but in the
01:19:44
budget optimizations that we are doing,
01:19:45
we are directing it to where l
01:19:47
is cheaper, we don't
01:19:50
really have a pattern of ah, so many per cent
01:19:52
for one, so many per cent, for the other, it could be
01:19:54
that the campaign as it
01:19:56
evolves, the capitation will migrate
01:19:59
this budget so that's it
01:20:02
thank you very much see a hug you
01:20:04
hug
01:20:07
too And next would be Marcos
01:20:11
Rangel But he left so let's go to
01:20:13
Fátima Regina I'm going to release your audio
01:20:17
now Fátima just
01:20:20
paste hi Hi Good afternoon, how are you, good afternoon,
01:20:25
hello, good afternoon, F Hey, Vittor, I need
01:20:29
your help, I sent a question
01:20:32
in the community, but in the end, not even
01:20:34
a friend came back with several answers, I
01:20:37
ended up not understanding well either,
01:20:40
I made a launch
01:20:43
and I didn't I managed to position it through Google,
01:20:46
right, only through Facebook because mine
01:20:51
was when the class hadn't been
01:20:57
reformulated yet, in the old classes it wasn't
01:20:59
the same as what appeared to me on the
01:21:01
platform, right, and then, but then I
01:21:04
had already launched it and I didn't use Google, but then
01:21:06
when They did new classes, I went
01:21:10
to the section so
01:21:14
I could
01:21:15
promote some content. Let me just
01:21:19
look
01:21:20
here in the announcement group section.
01:21:26
I even took some prints, right? In the class, the
01:21:32
person who did it there
01:21:36
wrote, let me read here how I
01:21:39
put it there in the community just so you
01:21:41
understand, right? In the ad group part,
01:21:46
the girl wrote in the
01:21:49
00er field, remark the page description more
01:21:52
video I saw the ads Uhum She clicks on
01:21:56
add an audience, right target audience there
01:22:00
Open another page and in this field to
01:22:03
write the name of the target audience and then she
01:22:07
writes the same
01:22:08
name the same name she wrote before
01:22:12
she writes it there and for me it didn't work
01:22:14
Google doesn't accept it it says it already has it,
01:22:18
right I should choose another name
01:22:20
But in the class it worked out well, she was able to
01:22:23
do it, so it doesn't enter my
01:22:25
head, then there were several answers here
01:22:28
for me, but none of them convinced me, that's
01:22:33
what I am.
01:22:37
Even though I
01:22:40
saw the prints, the business took some
01:22:43
prints and such, but what I
01:22:45
imagine is that you created an audience with
01:22:48
the name and you're trying to create another
01:22:51
audience and put the same name. Maybe it's just that
01:22:54
I put zero interest, right?
01:22:57
Actually I did the same thing as her ah ahem and
01:23:00
when she opens the other page so we can
01:23:03
put the target audience she can put
01:23:05
the same name there on the other page and I
01:23:08
can't Uhum but if you want I can put them
01:23:11
back in the community I put the prints
01:23:14
there again and correctly Okay, and that's me,
01:23:20
I think that this way I can
01:23:23
help you a lot better, right, even with a little
01:23:25
more time, also being more more,
01:23:29
and leaving the answer recorded, right, so
01:23:31
that I can later, uh, see, but that's what
01:23:34
I imagine is maybe.
01:23:36
When she was creating it, she put a
01:23:38
name in the ad group and then went
01:23:41
to create the audience and put the same
01:23:42
name there and maybe you have already
01:23:45
created the audience with that name and are
01:23:47
trying to create another one again, you know, I already
01:23:49
created it in another campaign, not in the same
01:23:51
campaign
01:24:06
If it is already
01:24:08
excluding the public from the
01:24:10
previous release, then you will need to make
01:24:12
these changes, yes, but other than
01:24:16
that, maybe it's just you're trying to
01:24:19
create an audience that you've already
01:24:21
created, you know, there's already another one with the
01:24:23
Same name then he doesn't let me, okay
01:24:26
I'll put it back in the community
01:24:28
Uhum so if you can see it for me I'd
01:24:32
appreciate it, that's another thing I wanted to see
01:24:35
with you, it's the boost button, right? It
01:24:39
would be the same thing as the
01:24:43
tool. I boost my
01:24:46
publication in the same way that I
01:24:48
publish in the one
01:24:50
I boost, right in the manager, there is no
01:24:54
difference, I've never
01:24:55
tried it, but there was a talk at Mundo Paralelo
01:24:59
there that talked about how great we are with the
01:25:01
boost button and we've been
01:25:04
using it a lot. Boosting like this for
01:25:07
for has been used a lot, right? We use
01:25:09
boosting for external audiences, right?
01:25:12
Because we leave the public there, there
01:25:15
is already a pre-defined audience that
01:25:18
we run and everything, so, it ends up that
01:25:21
there we just not if by it pi
01:25:23
there are some differences between doing it via the
01:25:27
manager or doing it via the button
01:25:30
because for example when you do it via the
01:25:32
button you can't edit it, you
01:25:34
can't change anything after you
01:25:36
publish after accessing the set
01:25:39
you can't you can change a creative and
01:25:40
so on, put the value and that value you put
01:25:43
the one, I can change it by doing it
01:25:48
through the manager, we can
01:25:51
change something, you know, change an
01:25:52
audience and so on, we are a creative that
01:25:55
was boosted, everything, so the
01:25:58
difference basically that's what you
01:26:00
boost by boosting it,
01:26:03
then you won't be able to make other
01:26:06
changes, I understand, then you said that to
01:26:10
someone else there, you replied that
01:26:14
it also distributes better if you don't have it
01:26:17
or if you can't do it again,
01:26:19
press the button. again, if there is music,
01:26:22
it's a poll too and it has a certain
01:26:27
length, if I'm not mistaken, now it's 90
01:26:30
seconds, let me confirm it here on the
01:26:33
platform.
01:26:40
use the boost button which is the same
01:26:42
size as the one we put on Ros and
01:26:45
Stories, 90 seconds the maximum would be I
01:26:49
put it there on my Instagram Rios
01:26:52
and then if I want to boost it if it
01:26:54
has it within the parameters then I
01:26:56
can if it there's no music, ahem, yes,
01:27:00
a survey, then it's cool, that's it, that's
01:27:04
good, so thank you very much for nothing, Fátima,
01:27:10
oh, F, but it was finished, you can
01:27:15
release it
01:27:16
again, okay, I said that I
01:27:19
really like the traffic shift, which helps
01:27:22
a lot of people, like a friend there said I don't
01:27:24
miss one Oh good truth, you're always here,
01:27:30
thank you Fátima, now we're going to the
01:27:34
last one, which will be
01:27:36
Abmael, I think that's how he says it, ah S,
01:27:40
accept the
01:27:42
invitation, good afternoon, good afternoon, good
01:27:46
afternoon, everything's good, next, everything's fine,
01:27:50
next my question about
01:27:51
contingency, right
01:27:52
Uhum And it's because I'm a launcher And then I'm
01:27:56
going to invest all the traffic, right? What do you
01:28:08
recommend so that I can have
01:28:10
more security and control over these
01:28:12
expenses, right? Since I'm the one who's going to invest, right? I'm
01:28:14
putting money in, so I
01:28:15
put two options, that's it.
01:28:20
from
01:28:23
Expert I was going to share the assets there I
01:28:25
was going to get the assets, right, Instagram page,
01:28:27
Pixel ad account, I was going to put it in
01:28:30
my BM, right, because in my BM there's
01:28:32
my payment method, then it's
01:28:34
centralized with me and I just take the assets and
01:28:36
share the other way for me What
01:28:38
I thought was in my BM to create an
01:28:41
ad account, right, and then I was just going to share it
01:28:45
there, get his BM, just Instagram page and
01:28:47
pixel, right, which one do you think it would be, or
01:28:49
would there be another more viable way for
01:28:51
me to have control,
01:28:52
so, here, normally, what We
01:28:55
do, we have two BMs, in each
01:28:59
BM we always create as many
01:29:02
ad accounts as we can.
01:29:14
so already create more than one, always leave
01:29:16
everything shared between all the accounts
01:29:18
in case there is a problem, for
01:29:21
example, you don't run the risk of
01:29:23
having an asset that got stuck in
01:29:25
a particular BM, you know, we have
01:29:27
one here, there's a
01:29:30
response from of blocking
01:29:33
related to blocking just
01:29:38
motar Alexa started to scream here and
01:29:42
we have an answer here that
01:29:45
which is all the recommendations that we
01:29:47
fear related to the security you know the the the the
01:29:51
the measure against blocking and everything that
01:29:54
I'll forward it to you too there on
01:29:57
the platform that has everything
01:29:59
we do, you know, because it will be much
01:30:02
more complete, like, there's one,
01:30:04
there's one, it's quite big, even this answer, it's going to
01:30:07
get it, it's going to give you
01:30:10
a lot of clarity,
01:30:12
so I understand. Yes, I'm going to open
01:30:14
the link here, but you understand, right, the context
01:30:17
there, because I want to have this control, right,
01:30:19
this control of the S, yes, but that's it, yes,
01:30:21
we always create, leave at least
01:30:23
two bms, right, two pixel ad accounts.
01:30:25
And then everything that it can be shared
01:30:28
with each other there so as not to run the risk of
01:30:30
something getting stuck, right? Being
01:30:33
blocked and everything else, but in this case, would
01:30:35
you recommend what or the
01:30:37
payment method in BM or in the
01:30:40
ad account, if or or or vice Vera here
01:30:44
We use it in BM, right?
01:30:47
Because
01:30:50
if, for example, you have it in your
01:30:53
ad account and your
01:30:55
ad account is blocked, you might not
01:30:58
be able to do an integration for
01:31:01
BM, right?
01:31:02
It's a payment issue. Wow, it
01:31:05
's always linked to the BM, not to
01:31:08
Anun's account, I understand here, let
01:31:12
me see if I can find you here in the
01:31:15
community, then I'll send you this
01:31:18
answer there, then I think I think it's
01:31:26
Ah, are you looking for my name there?
01:31:29
right, I'm looking for you
01:31:35
there, if I'm not mistaken, my name there is
01:31:37
only one l, I put two here but there is
01:31:39
one, it's Barbosa and it's not Mael Silva
01:31:44
on Facebook, oh, in the community, in the
01:31:47
Formula community, that's right.
01:31:50
Ok with y Silva, I sent you
01:31:57
now, this is the
01:32:00
contingency plan that we
01:32:03
have, you sent it here in the chat, right, I did
01:32:06
n't send it to you inside the
01:32:09
Formula Portal, you go there on
01:32:12
your Formula Portal and go to the
01:32:13
messages and there will be a message from me
01:32:15
there The direct message ah in the
01:32:16
beauty formula itself, people are asking
01:32:19
to put it here in the chat too but it
01:32:22
's too big I don't think zoom
01:32:25
will allow it, it's because it
01:32:28
comp for me that we put it together
01:32:30
in class, maybe oh, maybe it could be
01:32:34
that it's good to be on the recording, whoever
01:32:35
watches the recording can also
01:32:37
get it,
01:32:41
perfect, okay, I'm accessing it here, but that's
01:32:44
just the question I was going to
01:32:49
ask, so thank you very much for your
01:32:53
presence. of all of you, you are part of our
01:32:55
traffic loaf, Raquel will now post
01:32:57
a survey here in the chat for you to
01:32:59
answer What did you think of
01:33:00
our event and everything else so that we can
01:33:03
always improve, ok Vitor, thank you very much,
01:33:06
thank you Carol, see you next time, bye
01:33:10
thank you

Description:

Quer aprender os primeiros passos para faturar um 6em7, ter um negócio digital ou escalar as suas vendas utilizando a internet? Clique aqui: https://oplano6em7.com.br/insc-a/ [ DESCRIÇÃO DO VÍDEO] Você também pode me encontrar ↴ Facebook ☛ https://www.facebook.com/unsupportedbrowser Instagram ☛ https://www.facebook.com/unsupportedbrowser Conheça o meu site ↴ https://formuladelancamento.com.br/ Meu Blog ↴ https://www.ericorocha.com.br/ Acesse todos os meus links ↴ https://formuladelancamento.com.br/linkinbio/ ‘Music by Artlist (https://artlist.io/)

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