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00:00:00
welcome back to the comments section I'm00:00:01
Brett Cooper as you might notice behind00:00:04
me I am not in my old set it's a new00:00:07
year it's 2024 I'm back in Nashville00:00:10
after spending five very long months in00:00:12
Budapest filming pen dragon and I came00:00:14
back to a completely new renovated set00:00:16
it's amazing I hope you guys like it00:00:18
we'll do a tour at least on Tik Tok I00:00:19
can do a little tour cuz there's some00:00:21
fun Easter eggs in here it's very very00:00:22
cool my team did an excellent job while00:00:24
I was gone I hope you guys love it as00:00:26
much as I do but enough about that we00:00:27
have a fun story to dive into today if00:00:29
there is one thing we've learned it's00:00:30
that in business pandering Progressive00:00:33
ideologies often backfires I mean take00:00:35
the budlight example pelaton recently00:00:37
Disney everything the Bob Iger has been00:00:39
saying over the past couple of weeks and00:00:40
after the past few years of failed00:00:43
campaigns and customer boycotts and00:00:45
realizing the Dei does more harm than00:00:47
good a lot of companies are scaling back00:00:49
this BS which is incredibly good because00:00:51
at the end of the day business is00:00:53
business and you need to make money and00:00:55
protect your company and one businessman00:00:57
is very obviously worried about the00:00:58
direction that his company has been00:01:00
going in and we're going to talk about00:01:01
that today before we do though make sure00:01:02
that you like this video subscribe to00:01:04
this channel if you have not already and00:01:05
ring that notification Bell so that you00:01:07
never miss a comment section episode all00:01:08
right so Lululemon we're talking about00:01:10
Lululemon today the company was founded00:01:11
by a man named chip Wilson and over the00:01:13
last week he has made some statements00:01:15
that have seriously ruffled some00:01:17
feathers but shocker it's all common00:01:19
sense and nobody should be upset00:01:20
whatsoever he's not wrong at all so last00:01:22
week he said that athletic brands like00:01:25
Lululemon shouldn't be for everyone and00:01:27
that they should be targeting an00:01:29
advertising for one specific type of00:01:31
customer athletic ones rather than00:01:33
pushing plus-size inclusivity for a00:01:35
brand that is centered around Fitness00:01:38
cue the crying tearing screaming on Tik00:01:41
Tok all the plus-size body positivity00:01:43
Warriors are freaking the F out I'm00:01:45
going to lose my freaking mind and while00:01:48
this may have horrified people he's00:01:50
exactly right and this is not a new00:01:51
belief of his this is exactly the same00:01:54
opinion that he expressed over a decade00:01:55
ago that got him pushed out of his own00:01:58
company but we'll get to that later so00:01:59
here is one of the viral tweets that I00:02:01
saw about him last week this is from pop00:02:02
crave Lululemon founder chip Wilson00:02:04
slams the company's diversity and00:02:06
inclusion efforts quote I think the00:02:07
definition of a brand is that you're not00:02:09
everything to everybody you've got to be00:02:10
clear that you don't want certain00:02:12
customers coming in and I mean it's00:02:14
harsh that last line is harsh but he's00:02:16
not wrong you can't be everything to00:02:18
everyone that dilutes the purpose of00:02:20
having a specific brand and making the00:02:22
products in the first place like if you00:02:23
ever heard of a target audience or key00:02:25
demographic that is not some new fangled00:02:27
term that has been standard since the00:02:30
beginning of business and marketing and00:02:32
all of that business business or at00:02:34
least it should be standard it should00:02:35
still be standard somebody commented and00:02:37
said love this lul lemon is an athletic00:02:39
clothing company it is not made for00:02:40
people contributing to the Obesity00:02:41
crisis somebody else said hear me out00:02:43
though athletic clothes are made for00:02:45
athletic00:02:47
people00:02:50
shocking the athleisure wearers don't00:02:52
want to hear that but obviously in our00:02:54
current ERA this is controversial and00:02:56
everyone in Legacy Media started00:02:58
covering this here are some headlines00:02:59
Lulu Founders remarks have some Dei00:03:01
experts calling for boycotts to combat00:03:03
the regressive values Today's Show the00:03:05
Lululemon controversy over certain00:03:06
customers comment explained New York00:03:09
Post wrote lul lemon founder chip Wilson00:03:11
rips company's diversity inclusion00:03:12
efforts don't want certain customers00:03:13
coming in again the line is harsh but I00:03:15
respect it and of course that headline00:03:17
is missing some context and contrary to00:03:20
the mob's belief he is actually00:03:22
extremely clear and reasonable in why00:03:25
the brand of Lululemon should not00:03:26
attempt to diversify their target market00:03:28
he slammed the whole diversity and00:03:30
inclusion thing as well as its use of00:03:32
unhealthy and sickly people in ads some00:03:34
of which now feature models whom he00:03:36
considers not inspirational reminds me00:03:38
of Jordan Peterson just tweeting not00:03:40
hot it's like this is the same energy00:03:43
but this shouldn't even be considered00:03:45
bigoted or anything of the sort00:03:46
Lululemon is a fitness brand we might00:03:49
have forgotten that considering that we00:03:51
just have 10-year-olds running around in00:03:52
their scuba jackets going to school in00:03:54
them but they originated by creating00:03:56
good athletic wear for working out for00:03:59
Fitness oriented women like why would it00:04:01
be shocking that the founder wants them00:04:04
to actually Market the product that he00:04:06
created towards people who are healthy00:04:07
and take care of their bodies and00:04:09
represent the true intentions of the00:04:11
brand think about that that's just dumb00:04:14
and he brought up the ads what ads could00:04:15
he be referring to maybe ones like these00:04:18
just sitting on a rock wearing leggings00:04:20
that seems healthy and00:04:22
[Music]00:04:29
is clearly not athletic anyway I digress00:04:31
he went on to say that by his standards00:04:33
the Vancouver Canada based brand should00:04:35
just be the opposite quote I think the00:04:37
definition of a brand is that you're not00:04:38
going to be everything to everybody00:04:39
you've got to be clear that you don't00:04:40
want certain customers coming in that's00:04:41
the line we've heard over and over again00:04:43
it is a smart business model that has00:04:44
been used since the dawn of time and00:04:46
this is exactly the type of marketing00:04:48
decision that helped him grow this00:04:50
insanely successful company by00:04:52
understanding what is important in a00:04:53
brand and sticking to what you believe00:04:55
in and what the product represents again00:04:56
it should not be crazy that is just00:04:58
business he created created an athletic00:05:00
clothing company and thus he wants00:05:02
athletic aspirational fit motivated00:05:05
individuals modeling this Fitness brand00:05:06
and obviously he wants aspirational00:05:08
motivated and healthy people wearing the00:05:10
brand out in the world and utilizing the00:05:12
products as they are supposed to be00:05:14
utilized and like I said at the00:05:16
beginning this is nothing new for chip00:05:17
Wilson because these are the same types00:05:19
of statements and the beliefs that got00:05:20
him pushed out of his own company back00:05:22
in 2013 10 years ago there were00:05:24
complaints about the leggings from00:05:25
Lululemon becoming see-through and00:05:27
fabric peeling off the inside you know00:05:29
the squat test if you're a girl at the00:05:30
gym you know you squat if you can see00:05:32
your underwear that's the see-through00:05:34
thing we're talking about but chip00:05:35
Wilson explained exactly what he00:05:36
believed was causing this here's a00:05:38
headline from back then Lululemon00:05:39
founder steps down from the embattled00:05:41
Sporting apparel company and then they00:05:43
talk about the whole thing but he said00:05:45
that his customers bodies were00:05:47
responsible for the problems in a00:05:49
television interview quote quite frankly00:05:51
some women's bodies just actually don't00:05:53
work for it it's really about the00:05:54
rubbing through the thighs how much00:05:56
pressure is there it's funny and it's00:05:57
harsh but it's not wrong we've all00:05:59
warned leggings mine have some pills on00:06:02
the thighs like we all know that's not00:06:04
shocking that is just what happened but00:06:06
what's even funnier about this is that00:06:07
this was not even some written response00:06:09
that he had crafted and posted online no00:06:12
he proudly went on television in an00:06:14
interview to address these concerns and00:06:16
to say all of this frankly some women's00:06:18
bodies just actually don't work for it00:06:20
they don't work for for for the p no00:06:23
they don't so more likely that they'll00:06:25
be see-through in some women's bodies no00:06:27
I don't it's you know really about the00:06:28
rubbing through00:06:30
like that was so mild mannered he was00:06:33
not going on television and pointing00:06:34
women and saying you're too fat for me00:06:36
you're ugly I hate you wasn't anything00:06:38
like that he was just matter ofly saying00:06:41
it really wasn't designed for you and if00:06:43
you are rubbing your thighs on the00:06:44
product all day long yeah it's going to00:06:46
peill it probably will look different00:06:49
than it did when you brought it home in00:06:50
that famous Lululemon bag somebody00:06:52
commented and said he wasn't even being00:06:54
rude I think he said it in the most00:06:55
respectful way possible somebody else00:06:57
said if you wear a size too small in a00:06:59
stretchy fabric it will stretch a lot00:07:00
sorry people Common Sense also that's an00:07:02
important factor because everybody buys00:07:04
leggings in two sizes down because they00:07:06
want to be snatched they want to not be00:07:08
able to breathe shockingly yes it does00:07:10
stretch and then we can see through buy00:07:12
your own size and it's a lot more00:07:13
comfortable I'm telling you and that's00:07:15
okay not every product in company needs00:07:16
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head to policygenius.com Cooper or click00:08:42
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genius.com Cooper it's easy to do just00:08:49
get it over with and then get back to00:08:51
working out while wearing your Lululemon00:08:53
so that you can avoid having to use your00:08:54
life insurance policy for a while cuz00:08:55
you need to stay healthy anyway somebody00:08:57
else said I feel sorry for chip Wilson00:08:58
another victim of the fat acceptance00:09:00
movement somebody else said huh what he00:09:02
said is just logical give it to00:09:04
sensationalist Media to take this out of00:09:06
hand literally and that's exactly what00:09:07
they did he got pushed out of the00:09:08
company he's been doing his own thing00:09:09
ever since but obviously he's still00:09:11
concerned about the way that his company00:09:12
is going also I think that chip Wilson00:09:14
is just our type of guy because in that00:09:16
same article they mentioned some other00:09:17
traits about him some other00:09:18
controversies and they are just chef's00:09:20
kiss like the top of this paragraph00:09:22
Wilson has been criticized for comments00:09:23
he made about birth control pills and00:09:25
for his appreciation of the00:09:26
controversial philosopher Ein Rand like00:09:29
that that's so great do you think that00:09:30
irand the queen of capitalism and the00:09:33
importance of self-interest and reason00:09:35
would be worried about people getting00:09:37
their feelings hurt when they bought00:09:38
leggings that were too small and face00:09:40
the consequences no she would not care00:09:42
she would not give a flying F just she00:09:44
would tell you to please leave and try00:09:45
to produce something or do something00:09:47
that is actually valuable for society00:09:49
and productive anyway I digress I love00:09:50
that he is a fan of ir Rand now after00:09:51
those comments got him in trouble back00:09:53
in the 2010s he apologized but it really00:09:56
wasn't accepted by the masses because he00:09:57
never actually apologized to his00:09:59
customers they were very upset about00:10:01
that many of them were very pissed I did00:10:03
find this clip from Good Morning America00:10:04
talking about his apology 10 years ago00:10:06
and I thought it was so funny to watch00:10:07
because it is so different than how this00:10:09
would have been covered today this is00:10:11
not the first time that chip Wilson has00:10:13
taken aim at full figured women in 200500:10:16
he said he was if he was going to make00:10:19
Plus Sizes he'd have to use 30% more00:10:21
Fabric and therefore have to charge 30%00:10:24
more and he wasn't going to do that cuz00:10:25
people are sensitive reminder oh that's00:10:27
so sensitive he so need to get a clue00:10:29
doesn't he I love him it's common sense00:10:32
it literally is you have to spend more00:10:34
on the fabric he's not saying oh I don't00:10:36
want to do it because I hate you he's00:10:37
literally saying no it's number one it's00:10:39
an athletic brand but he's not excluding00:10:42
you he's just saying it's going to cost00:10:44
more it's not easy for the company to do00:10:46
people are speaking out we asked we went00:10:48
on Twitter and asked everybody what do00:10:50
you think about this about the apology00:10:52
and that and Kristen said along the00:10:53
lines of what you're saying Lindsay sure00:10:55
it sure seems that they have they're00:10:57
having to apologize a lot I'll spend my00:10:59
hard-earned money elsewhere funny boycot00:11:02
10 years ago puddle puddle says sure why00:11:05
not it's true spandex is not for00:11:07
everyone he was telling the truth the00:11:08
truth is hard to take brow backbone00:11:10
America could you imagine Good Morning00:11:12
America even highlighting the other side00:11:15
in 2024 no he would be cancelled he00:11:17
would be ripped to shreds they would00:11:19
bring some larger full-figured boded00:11:22
tick tocker on the show to be00:11:24
interviewed and cry and break down or00:11:26
whatever no like they would never even00:11:27
show that at least they're able to laugh00:11:29
about it like 10 years ago we could00:11:31
laugh about this as a society you could00:11:32
like chip you could dislike chip but at00:11:34
least you could laugh about it because00:11:35
this is an objectively funny comment and00:11:38
objectively what he said about the00:11:39
leggings costing more to make is true00:11:41
whether you hate it or love it that is00:11:43
true and seriously what was wrong with00:11:45
what he said he as the founder of the00:11:46
company and the person who understands00:11:48
his clothes better than anybody00:11:50
explained some functional flaws people00:11:52
were running into explained how they00:11:53
happened was not pointing fingers all of00:11:55
it was just so common sense and matter00:11:57
of fact but did people listen to him or00:11:58
try to understand no of course not they00:12:00
took it personally and they made it his00:12:02
problem rather than their own just like00:12:03
they always do they expect Society in00:12:05
these companies to bend to their every00:12:06
whim and their unhealthy Life Choices so00:12:08
that they can feel powerful while00:12:09
simultaneously still claiming that they00:12:11
are oppressed and some kind of victim00:12:13
it's the most ridiculous and twisted00:12:15
pattern and we fall for it every time00:12:18
when oh when will I ever learn chip00:12:19
Wilson did nothing wrong here didn't do00:12:22
anything wrong 10 years ago he did not00:12:23
do anything wrong last week he simply00:12:25
does not care about you or offending you00:12:27
and has common sense is simply trying to00:12:29
explain his products and why he made00:12:32
them and if his words made you upset00:12:33
then if they're making you upset now00:12:35
check yourself cuz it's really not that00:12:37
big of a deal victim mentality is00:12:39
exhausting and it will not help you00:12:40
succeed in creating any type of00:12:42
multi-million dollar00:12:44
company well guys I hope you liked that00:12:46
video make sure that you like and00:12:48
subscribe to this channel if you have00:12:49
not already and if you want even more00:12:50
content you can follow me on Instagram00:12:52
and on Snapchat and on Tik Tok see you00:12:54
guys next time byeDescription:
Lululemon's founder, Chip Wilson, has attracted negative attention over the years for his unapologetic honesty when explaining his goals for the brand. These goals include wanting athletic individuals to wear Lululemon's athletic clothing. Is that so bad? Get your free life insurance quote & see how much you could save: https://visit.policygenius.com/life-insurance/pod/ Don’t forget to like this video, subscribe to our YouTube channel, and ring the notification bell so you never miss a future upload! https://www.youtube.com/@TheCommentsSection/videos?sub_confirmation=1 Become a DailyWire+ subscriber today to get exclusive weekly content! https://bit.ly/3UHJmVf Check out the Brett Cooper collection now: https://store.dailywire.com/collections/brett-cooper?cid=merch&mid=j&xid=0 Follow Brett Cooper on social media: Instagram — https://www.facebook.com/unsupportedbrowser Twitter — https://twitter.com/imbrettcooper Facebook — https://www.facebook.com/unsupportedbrowser
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