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Estos son los 3 materiales que necesitas tener para impleme...
estos
son
los
materiales
que
necesitas
tener
para
implementar
tus
primeras
campañas
de
anuncios
anuncios online
online
publicidad online
publicidad
meta ads
meta
ads
anuncios en facebook
en
facebook
marketing digital
marketing
digital
Mark Valenzuela
Mark
Valenzuela
emprendedores
profesionales independientes
profesionales
independientes
nómada digital
nomada
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  • ruRussian
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00:00:00
Let's see the
00:00:01
complementary material that we need to
00:00:03
implement activate our first
00:00:06
campaigns and there are three of them one is the
00:00:08
daily report yes know that when we are going to
00:00:10
activate campaigns know where to point the
00:00:12
metrics Yes to know if we are doing well or if
00:00:15
we are doing poorly the second is the calculation
00:00:17
budget, which is an Excel where
00:00:19
we calculate what budget we have to
00:00:21
invest at each moment in each day, yes,
00:00:26
each day we know how much we have to
00:00:27
invest and then we have the library
00:00:29
of winning ads, which is basically
00:00:31
knowing which ads work, they are already
00:00:34
validated by us by our
00:00:37
clients for all the investment more than 2
00:00:39
million euros of investment that we have
00:00:40
made if we know which ads work
00:00:42
then we can have those ads to
00:00:44
ensure you have better results
00:00:46
So what is the daily report Marc
00:00:48
What is the daily report the
00:00:50
daily report is an Excel where we have one
00:00:52
sheet per month Yes and where we have the
00:00:56
columns with the important metrics to
00:00:58
know as an icity strategy where
00:01:00
you are going to fill it out every day and you are going to know
00:01:03
which metrics you have right and which metrics
00:01:05
you have wrong because the little colors appear,
00:01:08
for example I have 500 visualization
00:01:10
reach 600 impressions 100 clicks Okay,
00:01:14
well, now we get a ctr, let's see, that's
00:01:16
a lot. 10 clicks and not only in ctr of 2% and
00:01:20
it's in green. Yes, without knowing
00:01:23
the metrics very well for the colors green,
00:01:25
yellow or red, you already know if you are good or
00:01:27
not If there were five it would be 1% And that
00:01:30
is normal So we have it in
00:01:32
Yellow if it were a one it would be 20 a 020
00:01:34
and it is in red okay that means it
00:01:36
is bad Yes well so for many things you
00:01:40
visit 10 lits 5 and we get The
00:01:44
conversion of the landing page is another
00:01:46
important metric that we talk about in
00:01:48
more depth in other
00:01:50
classes, okay, it's very good if we had
00:01:52
three lits, it will be very good if we have two
00:01:54
leads, it's already normal, if we have one lit, it
00:01:57
's already bad. So with itos color You will be
00:02:00
able to see what metrics you have and which ones
00:02:02
you should improve, okay then we have the
00:02:05
budget calculation the
00:02:07
budget calculator which is basically a
00:02:10
super important Excel to take into account to
00:02:13
calculate every day how much you have to
00:02:14
invest For example I am going to do an
00:02:16
investment of 1,000, I am going to
00:02:19
make the entire investment in Facebook, yes I am not going to
00:02:21
invest in Google or YouTube or
00:02:22
Tiktok at the moment that investment is going to
00:02:25
start on April 10 and will end on
00:02:27
April 20 and the entire budget I
00:02:29
don't know Facebook and the entire budget is going to
00:02:31
go to prospecting which is recruitment Yes
00:02:34
this sheet for the students is explained
00:02:36
in more detail Yes so don't
00:02:37
worry and I'm going to explain it
00:02:38
quickly right now how much we have
00:02:41
invested we have invested 200
00:02:45
Then he tells me Hey, theoretically you have
00:02:48
to invest 100 a day, yes because if
00:02:50
we invest 1000 for 10 days a day,
00:02:53
100 comes out. But since you have only invested
00:02:56
up to the date of April 17, take the
00:02:59
date of day 200 a day to reach
00:03:03
April 20 and having invested 1000
00:03:06
You need to invest much more You need
00:03:08
to invest 266 If I told you that today I
00:03:12
invested 700, you would tell me that I have
00:03:14
100 left Because I'm doing well If I had
00:03:16
invested 800 and I went too far, you would tell me hey
00:03:19
stop, in theory you should invest 100
00:03:21
but you are investing more than The account
00:03:23
lowers the daily budget to
00:03:25
66.67, it gives it to you with two decimal places, yes,
00:03:28
super scientific, so you don't have to calculate
00:03:32
how much budget you should invest to
00:03:34
reach your initial budget goal,
00:03:35
but this calculator already
00:03:38
gives it to you and you don't have to calculate, super
00:03:40
interesting. guys and then the
00:03:43
library of winning ads in
00:03:45
this case is something that we give within the
00:03:47
community and it is something such that we give you
00:03:50
the script of the ad and the example of the
00:03:54
ad and We have many examples the
00:03:56
pass structure the
00:03:58
storytelling structure the How structure to the
00:04:01
voiceover structure yes we have a
00:04:04
lot of ad representations
00:04:06
Okay then with this material it
00:04:09
will be much easier for you to be able to
00:04:11
implement and optimize your
00:04:12
advertising campaigns or
00:04:15
your client's advertising campaigns if you are a strategist okay

Description:

Sígueme en instagram: @marcvalenzuela6 Accede a la lista de espera del Programa de la Comunidad de Anuncios Ganadores para ser el primero de enterarte cuando abrimos plazas: https://comunidadanunciosganadores.com/cmg/

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