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Download "De DJ DE MARIAGE à MILLIONNAIRES - La folle histoire de Chris et Tim"

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Table of contents
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Table of contents

0:00
Introduction
1:43
À quel moment avez-vous réalisé que vous vouliez entreprendre ?
4:22
Quelles étaient vos motivations ?
5:32
Comment se passe le lancement de votre première entreprise ?
9:36
Comment avez-vous scalé votre business ?
13:59
Quelles erreurs avez-vous fait au démarrage ?
16:23
Comment avez-vous développé ce produit et quels ont été les résultats ?
19:47
Est-ce que ça impacte votre vie ?
21:09
Que pense votre entourage ?
23:14
Quelles ont été les actions avec le plus d’impact sur vos résultats ?
28:17
Comment avez-vous choisi votre produit ?
30:12
Comment répartissez-vous les tâches ?
32:04
Combien avez-vous généré de chiffre d’affaire ?
32:23
Que conseillez-vous à une personne qui veut se lancer ?
34:55
Quels sont vos objectifs ?
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  • ruRussian
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00:00:01
possible you see we tell ourselves every
00:00:03
time it happens to others but it could have
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happened to us two weeks later
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in fact the check was wooden we
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lost almost €20,000 on this
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shop in total you have made how much
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wait I'm going to look I can
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show you the figures
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there we have done we are almost in Lyon what
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small last question do you
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recommend the training
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hello everyone it's Yomi
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today we meets for a new interview with request for
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information when we have a
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crazy journey I'll let you introduce yourself
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quickly when you call where you
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come from how old you are etc delighted
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me it's Tim I'm 30 years old and I'm coming from
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Cannes and me it's Chris I'm 27 years old and
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I come from Cannes also we've been neighbors
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since we were children with Tim we
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come from exactly the same place ok cool
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so we're going to alternate a little bit between
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you two depending questions
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based on the answers
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initially how did you
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realize that you wanted to
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become an entrepreneur to launch a
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business when did
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you first see that you had
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this entrepreneurial streak hey it was
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with my ex-brother-in-law in fact I was
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really studying to become an
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engineer in nothing to do with it and he created
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his company in wedding entertainment
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and in fact they had me a
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musical talent writes this and I told him one
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day when I came back from vacation listen
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sit down I'm going to offer you a
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business which is in wedding entertainment
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which has nothing to do with our
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studies and I think it could really
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work We might like it and we're going to
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get into it and so it's with this
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example that we said to ourselves we're going to launch
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our first company our first
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here are roles a bit in
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entrepreneurship and it's really
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something thing on an example and we followed
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this example and we launched into
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entrepreneurship like that so your
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first business experience was
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together directly it was even before
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because even before launching our
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company really in events and
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to do that with our life we
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finally had me I was 15 years old we have 3 years
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apart and we said to ourselves rather do
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a summer job a bit classic in the state
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doing a McDonald's cashier or I don't know,
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we said to ourselves, well, we're musicians, we're
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singers and we try to sing, you know,
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on campsites in restaurants, we
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live on the Côte d'Azur so there's a
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lot of work in the summer there on it and we
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started like that we took out a big
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blank Excel table we are on Google
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we typed in all the names of the restaurants all
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the names of the campsites all the names of the
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hotels and we started canvassing
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everyone in fact so that 'we came out of
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nowhere so we made prices we
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were paid cover only for things or
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when you start you take everything that
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comes sometimes we played for free finally we
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did lots of things we played in the
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street finally lots of things and it was also at that
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moment that we saw
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that we could be a little hot, you see
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in the idea we started from zero in there
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you
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still knew a little bit of success you
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have in fact we managed to do that with
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our summer job you see I can watch
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1005 2000 per month each when
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I was 15 years old and we had
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a sound system lent to us we had our old
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score books we didn't have any gear we
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were in
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resourceful mode already at that young age because
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I know a lot of people would
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never have dared to do that what motivated you
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to try to figure things out on
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your own already he there is the fact that I
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was 3 years older than him and as a result
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I was studying and as a result I was
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even already a little in the
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business never this film which I liked
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and as a result I had no fear of
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approaching people on the phone all that
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I had this confidence in myself which
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allows me to call so I was able to
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get Chris a little at the beginning on this
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because suddenly I
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applied my lessons school
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directly so that was cool I
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think also basic a certain
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self-confidence in both of us which
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allowed us to get started a little bit
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by saying well why couldn't we do it
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we tried it was love it at the same
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time we played in restaurants we
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ate there and then we spent our
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days at the beach so I did that
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several times several floors of 3 years
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before really creating the club and
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doing that with our days and to
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say to yourself here we are trying to create something more
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solid, bigger and finally more and you
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remember your motivations at
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the time it was just you did that
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a little bit by chance to earn a
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little bit of money on the side, did you
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already have the idea later of being an
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entrepreneur, what did you want to
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earn lots of money, what did you
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not necessarily go for at the beginning, you
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know, we have a fairly
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classic education in business mode your studies I'm
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going to law school ah well I wanted
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to become a police commissioner so really
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nothing to do with it and in class I was getting a
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little bored you see I didn't understand
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what use it was going to be for me later in
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law school the more I advance in the same way
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I said to myself well that's it and then it's
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true that I think that basically what
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determined us in this was not
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necessarily the money but it was more
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the common experience it's up to say
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say well there are two of us instead of just
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playing the game but come on we're going to try
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to earn some money together we're doing
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something which is cool it's making
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music we already like it so
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already performing in front of people
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was a way of gaining
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experience in that and saying to yourself well
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you never know it could lead to
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opportunities and above all well at the same
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time instead of having a bit of a
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boring summer working in something at 8 a.m.
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finish at 5 and everything we said to ourselves well
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come on we're going to sing in
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restaurants in campsites and so
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we're at the swimming pool all day we
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sing the Clio and load the Clio
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we We were going to go to restaurants and
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after the little ones that we had won we were
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going to a club for a bit where we can keep it,
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so there you go, after three you
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do that a little bit during the summers
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you decide to be more serious and
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create this club that's it and how does it
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happen after having made you have made
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the decision you throw you are that
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both of you are no but that
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both of you are both in there
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how does it happen with the launches of
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this ball is it that you are already stopping
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your studies at that time you are
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pretending we did it in parallel for
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a year in fact basically we knew we
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were going to do it and so we said to ourselves
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well I'm coming to the end of my license
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team at the end of his master's degree we said to ourselves
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well overall we have a year to
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prepare already had to convince the
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parents to say I'm leaving studies and
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I'm starting something because to see in
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music and everything and so we made our
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beautiful PowerPoint, something a little serious, you see,
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it's about doing the right thing to
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present it, you paid for my studies,
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I'm grateful, I want to
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explain to you why I'm making this choice,
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I don't know just a choice what
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I have an idea last night and I'm doing it
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today what and you did
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how to pass a question that I
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often receive also there are quite a few
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people who are quite young who
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follow the chain and who tell me yeah
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my parents they don't want me to
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go into business etc how did
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you convince them
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what did you do you just showed that
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you were serious
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we had analyzed the market what we did
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that we the idea we had it wasn't
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just one it's something quite founded
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saying to ourselves well there are so many players
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on the market no it's doing that we can
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differentiate ourselves like that and then we have a
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bit of this basic active fiber or as soon
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as we see something either we say to ourselves ok
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it's great or we say to ourselves damn we
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could do better you see you enter
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a restaurant you say oh well that's it it's you
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could do better finally I think
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you understand the thing I think you
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want a device there
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and so the same in this area we
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said to ourselves well in fact we could do
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a little better than the others OK and here
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it really started from there so we
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try to convince them in a rational way
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it was even simpler it was
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n't even funny
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really getting into ego and in fact no
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they said they followed directly I
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think they saw that well it's
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already been several years since you had a
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little bit of the stuff that you were
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really there it's played that he participates
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me I remember my mother I tell her
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wait it's better that I work on
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my business rather than I play
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payroll and anyway I do it
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alongside my studies you it was a
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little bit different OK well then
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explain to us how it went
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during the I don't know the first three to 6 9
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months of this business how did
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the beginnings go we had the chance to in
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fact when the company opened we
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already had 10 contracts to sign so we
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arrived at the bank with already
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customer deposits so that's very very
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difficult what exactly what is
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your offer ah really we did
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musician DJ offered
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fireworks we offered
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projection videos finally offered something
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very complete we decided to
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break the market a little bit because we
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got nowhere young people we had
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zero experience no
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performance photos we did a little
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story shoot 2 but there we had decided to
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break the market a little bit we had
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an offer which was today it's
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not at all the same so it's
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something that is quite incredible where we
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arrived from zero in a market which was
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supposedly butchered in the events in
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Cannes all that and we immediately managed to
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find a market because I think
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of a we wanted to do things very
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very well we went so far as to say we put
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our bow tie according to the
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color of your wedding so small
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details that really make the difference
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and so in fact we were already able to
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do it better than the others and we were
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passionate, we gave our all, two
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young people and in fact we had two falls
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matches with quite a few clients and so
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it worked very well I found
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how your first wedding fair clients
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we knew that we basically it was said well we
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would have to do a show before we
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asked if we could do a show
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without having a company already created you see so
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we were told ok so basically that
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's why we had already received
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deposits and a few months after the
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show at the start of the year we will say we
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created the company with already 10,000 euros from a
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customer account we had already signed before
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but it was very academic we had
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prepared our argument really in an
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academic way we had the market study
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we knew everyone's prices
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we had been very academic and
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somehow it worked I think there is
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a question it remains
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artistic the events finally we
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are a guitarist well I I I'm a
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guitarist singer DJ and all that remains
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artistic so it's hard to show
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someone for their wedding they can't
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imagine how you mix or how
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you sing finally still how you
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sing you can show them my mixers
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it's more hard and so we
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really had access to the thing about we are going to make
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a wedding in your image to
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give us all the instructions we
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bring our experience so we have to
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advise you but the one who will have the
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last word is the client it's you
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and that's it, we're not going to do, we're going to say the
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slightly stubborn DJ who plays his own thing
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while no one is dancing, that was
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n't too much, we always tried to
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put ourselves in the customer's place to say to ourselves,
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well otherwise we were the client what
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would we want you see there I think that
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there is a very good approach already wanting to
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do better than the competitors
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in something that I always say business is in a way
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still a competition and well if you are
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in the top 10% in any
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industry I earn money so
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yeah to have this approach more
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motivation more attention to detail
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putting yourself in the customer's shoes
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dare markets and then Ben prepare yourself
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having done your market research look at
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the competition and then how you
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developed your business did
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it start well it stagnated
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or did you manage to
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develop it and if so how we managed
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to develop it quite quickly because
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it quickly worked we were
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already booked on all the dates so the
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problem a little bit of the scalability
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of this business is that we are really
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in the provision of service and we
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'll come to that later but so from the
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start we said to ourselves it's a
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cool business it's our passion but it
00:09:01
will be difficult to scale because
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well we quickly doubled the teams
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so we quickly made two marriages
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at the same time so already from the second
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season we had we had two teams we
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reinvested everything so that's it it's
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a lot of equipment winning the first
00:09:14
year we had invested to buy a
00:09:15
second set of equipment to say
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the next year we are having two weddings
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at the same time we have just had one
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ok so that has allowed us to move forward more quickly
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OK and that is true that it is a lot
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of investment a lot of commitment
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because a lot of teams so we
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knew that we didn't want to manage 50
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people to send to events
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here and there so we knew that this
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business sooner or later we would have to
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find something else because
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we couldn't scale it incredibly
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it was going well be something cool
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but in really business terms we
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knew there was a limit because we
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didn't want to have a
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really huge company with 500 people at
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the events, that's a lot of hassle
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and we said okay we had in the
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back of our minds we know that it is a
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limit we will see later to remove it
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already we are going to the end of this game and in the
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end we decided to stagnate at three
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teams 3 4 teams because that was
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enough for us and compared to the concerns with the
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investments the ratio was correct
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and you generate how much so when
00:10:00
asking about this business it was not huge
00:10:03
because we had a turnover of 250,000 so on the events
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It's not bad, it still works
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because it's service provision,
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so
00:11:10
it made interesting figures,
00:11:11
it could be cool with what it
00:11:12
is with this means, but we were stuck with our
00:11:14
heads in the handlebars. and we never know
00:11:15
launched at that moment you know that
00:11:17
it was there in the back of our mind and
00:11:18
we say to ourselves when we will have time in the winter
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because we still have a
00:11:21
seasonal match so we is said well
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winter in quotes team will no longer
00:11:24
take over the event part and
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I'm going to try to train myself
00:11:28
on that so that's how we
00:11:29
decided and the thing that really decided us
00:11:32
for the moment which got us
00:11:33
started straight away it's a summer we
00:11:35
got scammed we didn't think
00:11:37
it was possible you see we say to ourselves
00:11:38
every time it happens to others but
00:11:39
something could have happened to us crazy
00:11:41
it was well done the guy did that well done
00:11:42
and so what's more he was on
00:11:44
vacation and I was there and basically I'll
00:11:46
tell you the story quickly but it was a
00:11:47
guy who made us a request
00:11:48
quote to drop off a check afterward he
00:11:50
told us I was wrong I
00:11:51
sent you the price of the caterer so he
00:11:52
had written us like a check for 20,000
00:11:54
euros our DJ service was like
00:11:55
1500 euros and said refund the
00:11:57
difference s 'please, I was wrong,
00:11:58
no worries, we're already
00:11:59
nice, you see, we say, well, we're
00:12:01
not too suspicious, we reimburse them two weeks
00:12:02
later, in fact the check was made of wood,
00:12:03
we lost almost 20,000 euros,
00:12:05
I learned that shyness on vacation and
00:12:07
then we said [ __ ] because 20,000
00:12:09
euros at the time of the
00:12:10
event box that meant bankruptcy
00:12:11
what did that mean 20,000 bucks we
00:12:13
can't finally take stock it's going to be
00:12:15
horrible and behind It's going to be
00:12:16
complicated to catch them and we
00:12:18
said to ourselves well it's time it's
00:12:19
time to draw the cartridge
00:12:21
we had that in mind for a
00:12:23
while now it's done the time has to
00:12:25
go what 'first we tried to
00:12:26
look at what could be done in
00:12:28
terms of training that we basically are
00:12:29
not a digital profession at all we
00:12:31
were artistic we will say so we
00:12:33
first asked our loved ones we will
00:12:34
look on internet and well it's true
00:12:36
that your training I think it became more
00:12:37
known and above all we had good
00:12:39
feedback from people we knew that he
00:12:40
had bought telling me he did
00:12:41
n't look elsewhere take this one it's
00:12:42
complete go ahead here buy and it
00:12:45
started like that at the end of 2019 what
00:12:48
ok so you still manage the two
00:12:50
businesses in parallel and how are
00:12:52
your beginnings going is it
00:12:54
working instantly
00:12:55
[Laughs]
00:12:59
yes first store costs a million
00:13:03
of euros
00:13:04
what are the mistakes that you
00:13:06
made at the beginning you corrected
00:13:07
later and who spoke to you we made
00:13:10
full full first mistake is that we
00:13:11
thought it was easy very easy
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and I think that when you don't know a
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field you tend to have that
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from the outside and say to yourself ok it's easy
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I'm going to put this in place and in 6
00:13:19
months I'm a millionaire no problem
00:13:21
in the end when you learn you realize
00:13:23
that it It's never easy but it
00:13:25
requires work, that's all, and it
00:13:27
also requires intelligent work
00:13:28
not to do anything and not
00:13:30
get into crazy shop business
00:13:31
because we love water bottles so we're
00:13:33
going to sell them. water bottles no you see at the
00:13:35
beginning we thought a bit like that so we
00:13:36
made a bit of
00:13:37
beginner's mistakes by launching shops
00:13:39
sometimes too quickly or without thinking carefully about
00:13:41
the products we were selling just
00:13:43
because it was a product we found
00:13:44
cool so we made a lot
00:13:45
of mistakes a lot of hassle
00:13:48
Facebook stripe finally all these
00:13:49
classic things and yeah I don't know we had to
00:13:51
do around ten or fifteen shops
00:13:52
before removing a few sales but
00:13:55
a real something never profitable sometimes the
00:13:58
supplier Aliexpress worked it did
00:14:00
n't work well the guy he sent
00:14:01
completely ruined products
00:14:03
anyway so we made a lot of little
00:14:05
mistakes like that and after a while
00:14:07
we felt a pull on
00:14:09
a of our sites what we almost all the time
00:14:10
we tried to tell ourselves when
00:14:13
arriving at a time to launch limit one
00:14:14
in a day we said to ourselves too bad we
00:14:17
start at 8 a.m. we finish at 11 p.m. this evening but
00:14:19
the shop has to be launched so it's
00:14:21
all the logos the things we try to
00:14:22
process already the thing you have a
00:14:24
site template and we say to ourselves ok I was
00:14:25
used to doing as I
00:14:26
launched shocks I knew what I was
00:14:27
changing what I didn't change and
00:14:28
after a while on one of our sites we
00:14:30
started to feel a traction at the
00:14:31
beginning we were doing we were collecting videos
00:14:32
you know Youtube Facebook thing and we
00:14:34
were doing mashups of creations to make
00:14:36
our own creations and it turned out that
00:14:38
at the time when this site had a little
00:14:40
traction we said to ourselves well we're going to try
00:14:42
to do our own thing so we have an
00:14:43
intern with us for the events
00:14:44
and we told her well listen you are going to
00:14:46
make a video demonstration of the
00:14:48
product we broadcast it in front of a table
00:14:49
with a script that we had written with a
00:14:51
bit of complicated acting, you see
00:14:53
it was a little, ultra-willed 18 year old,
00:14:55
roman n' was the most
00:14:58
profitable and the most profitable in
00:14:59
the history of suddenly
00:15:01
and suddenly we made this creation and on
00:15:04
top of that there was the covid not
00:15:06
long behind so it started to
00:15:07
work on its own well the covid
00:15:09
arrived there like everyone on
00:15:11
Facebook, it's starting to
00:15:13
take off well there, alongside other
00:15:14
stock problems,
00:15:16
all that and that's how we
00:15:18
really started to really say to ourselves ok
00:15:20
it can work now we We're going
00:15:21
a little more seriously so we're going to
00:15:23
look for an agent to get a little more
00:15:25
into the serious side yeah serious of
00:15:28
development how did you
00:15:29
develop this product and how did
00:15:31
you manage to generate it
00:15:32
with well it's it is true that we
00:15:34
relied a lot on our agent in China
00:15:35
with whom we were able to change a
00:15:37
French agent so that if we can
00:15:38
cite it a CuBox with whom we
00:15:40
really work with good relations and in
00:15:41
fact the fact of having a Frenchman
00:15:43
there allowed us to really want
00:15:44
quality for us what is very
00:15:46
important is to have a good product
00:15:47
above all and having a good product
00:15:48
allowed us to already have good
00:15:51
customer returns have a little bit of
00:15:52
satisfaction for us to say we do
00:15:53
n't do anything for us it's so
00:15:55
important we sold horrible
00:15:56
products anyway yeah that's it
00:16:10
[Applause]
00:16:31
[Music]
00:16:59
photo but you say it's crazy and at the same
00:17:00
time you have the pressure to say to yourself no I
00:17:02
'm going to have to accept that with all the
00:17:03
problems that come with it we got
00:17:05
blocked by Facebook so
00:17:06
overnight you can find yourself at 15k and the
00:17:07
next day 0 because that facebook
00:17:08
blocked you finally only things like that and
00:17:10
often when you start to win you
00:17:11
are afraid of losing what you have just
00:17:12
won if it happens to us too
00:17:14
mistakes yeah yeah mistakes are
00:17:18
plenty but which is normal but of
00:17:20
Suddenly, that
00:17:22
still generated several tens of
00:17:23
thousands of euros for us and then you say ok we
00:17:25
have a good product we have a good offer we
00:17:28
love this product we really need to
00:17:29
move to the next level you start
00:17:31
doing stock working with this
00:17:32
agent
00:17:33
in fact it was a drop product that we
00:17:35
really completely changed, that is to say we said to
00:17:36
ourselves it is happening ok it has
00:17:38
proven itself a little and we are
00:17:39
really going to create something that has nothing
00:17:41
to do with it so we really started a bit
00:17:42
from scratch and we really chose everything,
00:17:44
whether it was the colors, the
00:17:45
shape, the thickness, we chose everything from the
00:17:47
product and so that didn't take bad
00:17:48
time because well the back and forth
00:17:49
with China the development to
00:17:52
agree on the quality but we had the
00:17:54
first store that was running so we
00:17:55
were not in a hurry we said to ourselves ok
00:17:57
we want to make the branding pivot but
00:18:00
with the first store that was running and saying this really will be the
00:18:02
next step but we didn't have the
00:18:03
knife to our throat saying we have to
00:18:05
do it quickly and in fact when we created
00:18:06
the brand that we still have now and
00:18:08
it's now on this that we it's
00:18:10
this brand that you always have smart or it's still in fact no it's
00:18:12
the same brand that we have in fact we were
00:18:14
inspired by the drop store which
00:18:15
really worked the most but we
00:18:16
didn't necessarily want to be in this
00:18:18
area and there is one area where we
00:18:20
said OK in this area we
00:18:22
see ourselves going further for two things
00:18:23
because we like it but especially
00:18:25
because it's a niche which is more
00:18:26
interesting than the others in the long term
00:18:27
where people will necessarily spend more money
00:18:28
than something more niche and
00:18:30
smaller, we said to ourselves we're going to go for
00:18:31
something very big and it's taking
00:18:33
a small slice of a very, very big
00:18:34
cake rather than trying to eat a
00:18:36
bigger slice of something very niche, very
00:18:38
specific, that's ok so this first
00:18:40
year how do you generate
00:18:42
approximately
00:19:43
but I imagined it's not possible that we
00:19:45
could go this far so young both of us
00:19:47
still K2 what we were
00:19:49
always both of us we were two
00:19:50
three there we had taken freelancers
00:19:52
things and everything and no that was crazy
00:19:53
and materially it hasn't changed
00:19:55
immediately because we had the
00:19:57
same logic at the beginning we said to ourselves we're going to
00:19:58
reinvest we said to ourselves no we have a
00:20:00
long term vision I think it's a
00:20:02
good thing to have you have to have fun
00:20:03
you have to enjoy it anyway, we got
00:20:05
hit a little later
00:20:07
so I bought myself a range
00:20:11
[Laughs]
00:20:13
and your family at that time you
00:20:16
tell them about it straight away what do they think about
00:20:17
it? think your friends
00:20:20
everyone is happy
00:20:23
at the beginning we were really apart with
00:20:25
our close family but with our friends
00:20:26
and everything we had a little embarrassment
00:20:28
but we were a little bit suddenly
00:20:29
say in fact 15,000 on the day or
00:20:32
things like that with a person who will
00:20:34
perhaps work very hard for 1500
00:20:36
which there is a small gap which has
00:20:37
created the time to say ok we are going to have to
00:20:38
really do the best
00:20:40
because for us it was very important to
00:20:42
share this success in fact
00:20:43
because we in fact that's why we
00:20:44
joined forces from the start because
00:20:45
what we like is this side, share this
00:20:47
side alone in an office making
00:20:49
millions that doesn't amuse us that much
00:20:50
but on the other hand sharing
00:20:52
the story together really makes us enjoy it
00:20:53
and sharing it with our friends is
00:20:55
also something that makes us enjoy it
00:20:56
so we thought about how the
00:20:57
integrate into our success so that we
00:20:59
are not just there earning money
00:21:00
and them being out of step no don't
00:21:02
really see our success like that and so
00:21:04
we talked about it very quickly
00:21:05
because I had to, you can't
00:21:08
hold you back it's such crazy things
00:21:10
that rang every time
00:21:13
I'm going to leave the notification with the sound
00:21:16
of the cash register there and
00:21:18
at the beginning it was crazy it was crazy
00:21:20
every time it rang you say [ __ ]
00:21:21
it So we were partying with them
00:21:22
at the beginning but that was the very
00:21:24
beginning and then we pretty quickly
00:21:25
thought about how we could actually get
00:21:27
them to participate
00:21:29
in one way or another. 'another and not
00:21:30
give them your success you really see
00:21:32
make them take part in the work there are some
00:21:35
who have joined your team
00:21:37
to tell you the same my mother now
00:21:39
that he works with us but my
00:21:40
parents basically it's crazy well it's
00:21:42
magnificent to be able to help people
00:21:43
like that yeah it's better than in
00:21:46
quotes to earn money and
00:21:47
water it with your money something to
00:21:50
get her to participate because they
00:21:52
play a role and then above all
00:21:54
well suddenly you share the thing even more
00:21:55
people when you win they
00:21:57
win everyone wins and when
00:21:58
everyone loses well everyone
00:21:59
loses too but I mean you're the
00:22:00
same you're not alone either
00:22:01
that's it who is I find that who is
00:22:03
important me all my best friends with me
00:22:06
my brother with me my father so
00:22:08
I completely understand
00:22:10
loving it as much as we do but it's one
00:22:12
of the greatest pride limits more than
00:22:13
the money in the end you see thanks to us
00:22:14
they have a better life and thanks to them
00:22:16
we have a better life too finally it's
00:22:18
beautiful from a technical point of view
00:22:19
what do you think you
00:22:21
did right and which allowed you to 'have
00:22:23
such a big success so quickly
00:22:25
whether from a marketing point of view or
00:22:26
from an advertising point of view
00:22:28
creation of the site what did you
00:22:30
put in place that really
00:22:31
set you apart from the competition already then
00:22:33
more global I'm going to go into the
00:22:35
details a little more technical and
00:22:37
smaller already first thing we
00:22:39
often hear about Pareto you know
00:22:41
in fashion it's a Pareto legend I
00:22:43
think that if you really stick to it and
00:22:44
you try to think hard about what
00:22:46
lever you can pull on it,
00:22:47
hang on to it and say to yourself too bad
00:22:49
I'm going to put all my efforts on
00:22:50
that and I'm convinced that that's what
00:22:51
can change the business or
00:22:53
change your figure 'business and all
00:22:54
that already Go you see we have to go in that
00:22:56
direction so already first thing we try
00:22:57
to do is to go by foot that is to
00:22:59
say already we know our skills
00:23:00
the same we try to surround ourselves with people
00:23:02
who are strong in their field also
00:23:04
we try to understand the field a
00:23:05
little before because otherwise you don't know
00:23:06
who is strong who is not strong or it's
00:23:08
just something we say so after more
00:23:10
technical the first thing already that
00:23:12
I would like say to develop if we
00:23:14
do a classic acquisition system
00:23:16
like Facebook Ads insta and all that
00:23:18
created it 100% what to spend your days
00:23:20
doing so for us that's what started
00:23:22
we started to have the DIF at the
00:23:24
time we understood that this side ok the site
00:23:26
thing and everything that if you have
00:23:27
crazy creativity even if your site is not great you
00:23:30
will start to understand that it can
00:23:31
work so behind you will come and
00:23:32
refine your site and everything you have lots of it
00:23:34
who make the mistake of making an
00:23:35
exceptional site but in the end we create
00:23:37
nothing and you had a person on your
00:23:38
site and it's a shame you see to have
00:23:39
made such a nice gesture for those who do
00:23:40
n't understand the crap it's the
00:23:41
advertising content so the video the
00:23:43
photo that you are going to use to
00:23:44
highlight your product and I
00:23:46
agree with you 2000%, it might even be nice
00:23:48
that you say it especially today
00:23:50
it's something that costs you nothing either you
00:23:52
do with your friends or yourself it's
00:23:53
just you take your head you take your
00:23:55
phone you film you film you film
00:23:57
you film you think about how do
00:23:59
I make my hook how do
00:24:00
I make my thing and it costs you
00:24:01
nothing and that's what will make your
00:24:02
success instead of spending
00:24:04
thousands of euros on advertising with
00:24:06
lousy creative which we did both
00:24:13
in the end we were quite disappointed it's true
00:24:16
of course that and what works best
00:24:18
is that in the end we don't do it ourselves
00:24:19
and on that point at least and not
00:24:21
especially but on that point really the
00:24:23
creation in the end is as
00:24:24
e -merchant for us is the heart of the
00:24:26
profession and the little advice I
00:24:27
could also give is that we
00:24:28
therefore made creations that we took
00:24:30
entirely out of our heads and everything and we
00:24:31
also made created where we were
00:24:32
inspired by crack which works like well
00:24:34
it's advisors and
00:24:35
suddenly starting from a CREA which works and
00:24:37
adapting it can be a slap in the face
00:24:39
of a product which has nothing to see but to
00:24:40
take ideas from the right to the left of a
00:24:41
product that we are going to market or to create in
00:24:43
my market especially well it is really something which we have
00:24:45
often noticed more made of winner of
00:24:47
winning advertising than of totally think from
00:24:50
0 which is also harder we were able to
00:24:51
manage to make winning ads with
00:24:53
nothing and starting from zero but really
00:24:55
it was a lot of work and
00:24:57
compared to Pareto well they weren't
00:24:58
always the same yeah it was not
00:24:59
happy I think it's very, very good
00:25:02
advice that you give yeah in fact
00:25:03
it's just the market it's a
00:25:05
very very powerful force so if the market
00:25:06
tells you that there is something that
00:25:08
generally works the market is more intelligent,
00:25:14
really hot and you realize that
00:25:17
if finally yeah you have to copy the formats a little
00:25:19
you always see adapted and
00:25:21
always the same saying I'm going to try
00:25:22
to do better because sometimes you have
00:25:24
cries at who works or you say well there
00:25:25
are those who are not thoroughly you see in the
00:25:27
creation come on we do better and yeah
00:25:28
from there it really makes a
00:25:29
big difference well in reality it's limited
00:25:31
the only advice that I want to give
00:25:32
but it's a focus on creation and
00:25:35
you do a lot of it and you write
00:25:36
scripts and stuff I didn't think that at the
00:25:37
beginning doing e-commerce would amount to
00:25:39
writing finding actresses things
00:25:41
or friends or to do it
00:25:42
ourselves and then to make pancakes what
00:25:44
after that it's today's e-commerce
00:25:45
I think it's not there
00:25:47
I'm not sure you see that people
00:25:49
who start your training whatever
00:25:51
aware who are more limited to making
00:25:53
video or photos than the site
00:25:55
there you go and you have plenty of people who are
00:25:56
passionate about making beautiful sites
00:25:58
guys take classic sites
00:26:00
calmly and choose a good product and
00:26:02
above all make beautiful creations
00:26:04
no I think there are two very good pieces of
00:26:06
advice, would you
00:26:07
perhaps have one more to give
00:26:09
me in the advice afterwards in our
00:26:10
success it was really really the
00:26:13
choice to surround ourselves, that is to say that
00:26:14
just to two we were able to make good
00:26:15
scores and that's very good but the
00:26:18
way of starting surrounded we have people
00:26:19
who started at the same level as us
00:26:20
and who were in quotes poorly
00:26:22
surrounded and in fact in the way of
00:26:24
starting surrounded if we start you do it
00:26:26
soon then we play quite a bit on
00:26:27
the recommendation so well it's to
00:26:30
go back to rest it's something that
00:26:31
works well rather than arriving
00:26:34
nowhere here's the Rocco it's important
00:26:35
then we have anyway, at the beginning we build
00:26:37
up trust, we validate it
00:26:39
and then we work in the long term, that is to
00:26:40
say, we try to
00:26:42
entrust a small mission at
00:26:44
first and then after this
00:26:46
first validated mission we go further far
00:26:47
and once there is trust we
00:26:49
can work with trust but here it is
00:26:50
and it's true that we had both we
00:26:51
had very good partners with whom
00:26:53
we had trust from the start and we
00:26:54
were able to work over the long term and we
00:26:55
had partners that we chose
00:26:57
and that we saw that it was going badly
00:26:59
and that we quickly dismissed it allowed us
00:27:00
to go further because If we
00:27:01
had had a long-term relationship with them and we would
00:27:03
not have known how to end the
00:27:04
relationship, we would have had a bad drink
00:27:05
in the apple and
00:27:07
after a while we would have perhaps collapsed or earned
00:27:08
much less money for sure so
00:27:09
here is this fact of knowing how to surround yourself well
00:27:11
it is uh it is something which is
00:27:12
very important and therefore the advice is
00:27:13
to start small test validate and
00:27:16
then continue but that is not
00:27:17
go on a long-term basis with
00:27:18
service providers who are not necessarily or
00:27:20
partners who are not necessarily
00:27:21
good advisors your product how did
00:27:23
you find it how did
00:27:24
you know that it was a
00:27:26
product that will barely tested which
00:27:28
had potential so already how I
00:27:29
found it it was me who found it
00:27:30
it was at the time on I like Hunt
00:27:33
there so thank you
00:27:36
it's not one day that we would find you
00:27:38
see because the same these sites there
00:27:40
after a while you say well
00:27:41
everyone will do the same in fact and therefore
00:27:43
this product selected because we
00:27:45
already said it is part of a
00:27:46
current trend you will in terms of the
00:27:48
market you understand that there are
00:27:49
things that can work better than
00:27:50
others basic that you look around
00:27:52
you and you look at what the
00:27:53
stores sell or what trend we are
00:27:54
moving into you are in the process of society there
00:27:56
was a little wow effect all the same, above
00:27:57
all we chose it because we
00:27:58
said to ourselves well it's aesthetic it's useful the
00:28:00
target is very very broad so that
00:28:02
means that everyone can do it '
00:28:03
almost use the product and so we are going to go
00:28:05
further in trying to
00:28:06
improve it basically we started from the
00:28:08
product drop like that
00:28:09
you say improve you improved the
00:28:11
operation the design all ok
00:28:13
when we set up the brand behind us
00:28:15
made two classic drops already entitled
00:28:16
to wash branded to stand out a little from
00:28:18
the competition so we exchanged the
00:28:19
colors we changed the packaging and
00:28:20
quite classic stuff because we did
00:28:22
n't want to sell something
00:28:23
that everyone can sell that's it,
00:28:25
it's a little different and then when we
00:28:26
said to ourselves ok now we know this
00:28:28
market we know that we succeeded with this
00:28:30
product already in drop are there
00:28:32
any brand inspirations in our
00:28:34
country which managed to have a
00:28:35
product in the same different style you
00:28:37
see but in the same niche in the
00:28:38
same thing worked well we saw that there
00:28:40
was a US brand which worked well
00:28:41
with the same type of product a lot
00:28:43
better than us at the time in
00:28:44
dropshipping and the same we were a little
00:28:45
inspired by this brand already and we
00:28:47
said to ourselves how we can do better
00:28:48
even more which we see the same
00:28:49
principles which emerge but that's it
00:28:51
brand
00:28:52
philosophy and you follow it and that's
00:28:54
where we see that you're not
00:28:55
saying that just to say something that
00:28:57
sounds towards the camera but that it's
00:28:58
really something that you do
00:28:59
and that you live and we continue to
00:29:00
do it even now you see for the
00:29:01
ADS the formats and everything we continue to
00:29:03
say to ourselves there are guys who are racking their
00:29:05
brains with crazy advertising of something
00:29:07
so much the better he is racking their brains for
00:29:08
us there we testing for us it takes
00:29:11
9 tenths of their video which
00:29:13
doesn't work and we didn't spend any
00:29:15
time or money trying to
00:29:16
do this format thoroughly how
00:29:18
do you do it for yourself
00:29:19
share the work between the two of you and
00:29:21
who does what well it's quite cool because we
00:29:23
don't have the same skills and not
00:29:24
the same things that we like to do so
00:29:26
that's quite natural I had
00:29:28
the old one all alone activity and crisis so he had to
00:29:30
train on his own at the beginning
00:29:31
so he followed your training thoroughly so he
00:29:33
said to me look at this it could be
00:29:34
really cool for you and I look at
00:29:36
the rest so it was really leaving him leader and then one thing led to
00:29:38
another when it took up space
00:29:39
in society well I had to look at
00:29:40
all your training as a result and
00:29:43
then I had already had him look at the
00:29:45
mindset before you know why so
00:29:47
that there is no of discrepancy because I
00:29:49
still find that the beginning of the
00:29:50
mindset training and everything to tell you
00:29:51
I made a lot of people
00:29:53
around me look at it even when nothing to see
00:29:54
just even if they don't want to open
00:29:55
the business behind I find that there is
00:29:57
a lot of value I hate you a
00:29:58
little for the cold shower anyway
00:30:04
I thank you anyway so at the
00:30:07
start it was me who managed a bit of everything
00:30:08
if I may say so that's the beginning and after
00:30:10
yeah it happened naturally Tim will
00:30:12
no longer manage everything that is left in stock
00:30:14
we also market ourselves therefore developing
00:30:16
products with our partners in
00:30:18
China stock management management
00:30:20
of partnerships debriefs and influx
00:30:22
management of the writing of scripts
00:30:23
for the ads it's always
00:30:24
together and all that so that's
00:30:25
my part and then the digital part
00:30:27
yeah I'm more digital so that
00:30:29
means that more participates internet
00:30:30
editing date mediabaying we do it
00:30:33
ourselves too the same we don't have
00:30:34
an agency we do twin house already went
00:30:36
through agencies there we took over we I
00:30:37
think that one day we will go back to an
00:30:38
agency but something that I already like I
00:30:40
find that there are lots of things to
00:30:41
learn and on top of that well we
00:30:43
know our market you see I know
00:30:45
I have the vision for two years
00:30:46
of experience on media buying on
00:30:48
our brand you see and then I
00:30:49
also take care of everything
00:30:51
that is marketing in a global sense you
00:30:53
often see ideas for offers to say to yourself well
00:30:54
this month we are going to try to test
00:30:56
such an offer I think that after me I
00:30:58
also like you listened to podcast say
00:31:00
books business or not business so
00:31:02
often the same I find
00:31:03
little ideas of little things that we
00:31:04
manage to readapt and I want to see Tim
00:31:05
I'm keen on it I was listening to this on such and such a podcast
00:31:07
it could be cool and we try and we
00:31:09
both temper ourselves with total you
00:31:10
generated how much
00:31:12
turnover and how much margin we made
00:31:13
4 million turnover in total with 30%
00:31:15
margin in a little over 2 years very very
00:31:17
clean and I want to tell you that
00:31:19
it is that like
00:31:27
what is your advice for here is
00:31:30
someone who is motivated who wants to get
00:31:32
started today who looks at you who
00:31:34
says damn I would really like to be in
00:31:36
their place what advice do you give them it's complicated for us what
00:31:38
really helped us is to believe in
00:31:39
ourselves so this cross in oneself
00:31:41
is the important train to accept
00:31:42
failures because we as we said
00:31:43
we launched 15 sites we is cheated and
00:31:45
the 16th was the winner so we had
00:31:47
15 times the opportunity to say well we
00:31:48
finally stop it's [ __ ] it's
00:31:51
rubbish and then in fact it's not for us
00:31:52
15 times we say to ourselves ok we do a sixth
00:31:54
it's good we continue so that's if
00:31:55
we don't believe in ourselves it's ruined so that
00:31:57
's for us what
00:31:58
saved us in quotes after what
00:32:00
also saved us is is to continue to
00:32:01
train constantly we have never
00:32:02
arrived so well the
00:32:03
training updates are important and we
00:32:04
have plenty of moments on
00:32:06
really specific points we did not hesitate to
00:32:07
call on coaching to call
00:32:09
on experts on points so that we
00:32:10
can move forward because in fact
00:32:12
sometimes incolent has done four months of
00:32:14
work behind so it is true that it
00:32:16
allows us to call on experts or
00:32:17
people who have experiences that
00:32:19
made us really progress in all our
00:32:20
businesses in the end and I would also say
00:32:22
when you start from zero it's hard to have
00:32:24
confidence also it depends on your
00:32:25
life story it depends on lots of
00:32:26
things I already think that 'we must not
00:32:27
confuse being resilient with being obstinate
00:32:29
in something I see many who
00:32:31
are obstinate and who are fully into the
00:32:33
thing ok it doesn't work but I continue
00:32:34
but in fact you don't change what you
00:32:35
do so you continue to change
00:32:36
things inevitably you will
00:32:38
often reproduce the same results unless
00:32:39
you have a stroke of luck and good
00:32:40
for you so I already think it is to
00:32:41
work intelligently to
00:32:43
take a step back and say to yourself ok I I
00:32:44
'm going to concentrate on this thing I'm going to
00:32:46
follow this idea through to the end I'm going to
00:32:47
change everything I can change
00:32:48
in it everything I can test and
00:32:49
then I'm going to move on to the next idea you do
00:32:51
n't see dispersing we know
00:32:52
people you see who are used to
00:32:54
dispersing so that is to say that one day
00:32:55
they will hear the drop the next day they
00:32:56
will hear the crypto the next day they
00:32:58
will hear the SI and in fact they
00:32:59
disperse you see but you in something,
00:33:00
do it thoroughly, try to really know how to
00:33:02
do things and then either
00:33:05
do something else or change, but
00:33:06
change once you've really looked around
00:33:07
a bit, you see where you
00:33:09
realized that you liked it not at all and
00:33:10
in this case the same I think that you
00:33:11
have to like it a minimum also
00:33:12
to succeed you still have to tell yourself that
00:33:13
behind you are going to spend your days
00:33:14
doing that so you have to like
00:33:15
it and I think yeah really avoid
00:33:18
changing your mind all the time really
00:33:20
that's an important thing especially
00:33:22
now you see I mean on
00:33:24
YouTube on my channel as soon as you launch
00:33:25
a video you have tons of
00:33:27
different domain forms already played on its
00:33:29
forces here you are trying to learn something
00:33:30
which 10 km from what you already know how to do
00:33:33
it can be a waste of time in the
00:33:35
end and once let's imagine that you do
00:33:38
n't have too much specific strength and you
00:33:39
say good me I can do anything
00:33:40
choose the thing that potentially
00:33:42
pleases you the most and above all
00:33:44
tell you well go ahead I'm going to go for it what
00:33:45
also be constant in the effort not
00:33:47
overwork yourself for afterwards Bernard you still have
00:33:49
a life enjoy - in a minimum you
00:33:50
see I say make intelligent choices
00:33:51
always the same not burn your money
00:33:53
finally do things well and then
00:33:54
also know how to call on people
00:33:56
when you have problems when you have
00:33:57
experts in fields you might as well
00:33:58
consult them what
00:34:00
what are your goals today
00:34:01
within 6 months is to make a million
00:34:03
per month so that's on the
00:34:04
French market only so that's it's
00:34:07
already cool it's a goal that I'm keen
00:34:08
on heart and it is we hope in six months
00:34:11
max
00:34:12
we are in the middle of recruitment
00:34:14
it is the first time that we have such
00:34:15
big recruitment phases thanks to this
00:34:17
recruitment so the objective is
00:34:18
really feasible within a horizon of 6
00:34:20
months what and there you are approximately how much
00:34:21
growth will increase from what
00:34:23
well so let's talk we are per month we
00:34:26
are ah yeah between 300 and 400 yeah so
00:34:28
good a little more
00:34:30
yeah sorry
00:34:33
300 400000 and so it's a little more
00:34:35
than doubling the French markets and
00:34:37
still the big game change for us
00:34:38
is to go international and that
00:34:39
is something that we are going to try
00:34:40
quickly and there it is a little more
00:34:42
testing we will test several countries and
00:34:43
see, we hope that there are one or
00:34:45
two that work, but it is true that this is
00:34:46
something on which we will
00:34:47
rely on people from the country that we have
00:34:48
tried. from France we have already tried it
00:34:50
many times and it is true that it is
00:34:52
abroad sometimes it requires
00:34:54
a lot of effort from you in the end especially
00:34:55
when you have a brand because even
00:34:57
when you have good drop well you change
00:34:58
the tradition of your site a little, you
00:34:59
even have apps, quit doing it, it's not
00:35:00
great but it can be part of the idea so
00:35:02
for the drop we managed to make
00:35:03
stores work internationally where you do
00:35:05
Spain and everything and it's true that
00:35:07
when you have a brand it's more
00:35:08
difficult because I find that
00:35:10
when you attack a market you need a
00:35:11
little dedicated at the beginning we tried to
00:35:13
launch a bit in drop style for us
00:35:14
it's our experience I know that there are
00:35:16
plenty of guys for it to
00:35:17
work and he continues to act
00:35:18
a bit like Bourras and
00:35:20
go ahead we have lots of countries and we say
00:35:22
go ahead we're hot too you see but the
00:35:23
same thing we like to do things
00:35:24
maybe a little too well or I do
00:35:26
n't know and above all choose the
00:35:27
countries well and surround ourselves well because
00:35:28
now also as we move forward we've
00:35:30
realized that in our time it had
00:35:31
enormous value you see and that
00:35:33
now that materially and all
00:35:35
that we have been able to enjoy something we
00:35:37
say to ourselves in the end the rarest resource
00:35:38
that we have now is time and I
00:35:39
think you're going to join me on this
00:35:40
and so we say to ourselves well ok our
00:35:44
time is worth a lot what we know how to do
00:35:45
you see there are certain things that will
00:35:46
do it too so we
00:35:48
really have to spend it in the
00:35:50
most important areas and so
00:35:51
it's true that opening a country well it
00:35:53
requires a lot of work from you which is a bit thankless
00:35:55
it's copying a site changing the texts
00:35:57
thing and everything so here we're trying to
00:35:58
recruit the same thing there- above to come and
00:36:00
help us on this project and we
00:36:02
spend our time having the main
00:36:04
direction of the thing and more that observing the
00:36:06
market knowing how to position itself
00:36:07
in such country and then coming to support
00:36:08
it in terms of date and to create and all
00:36:10
that ok stylish frankly bravo incredible
00:36:13
this last question do you
00:36:15
recommend the training
00:36:19
to our friends to our families so we can
00:36:22
do it in YouTube version
00:36:24
buy it buy there and it's an
00:36:27
investment so that means that
00:36:28
it's not an investment expense
00:36:29
and then it becomes an expense if you
00:36:31
do something bad with it
00:36:32
afterwards if you don't use it and investing
00:36:34
in yourself is the best thing to do
00:36:35
so yeah
00:36:37
a fund well thank you very much 'coming
00:36:40
it was a great pleasure I think I
00:36:42
motivated a lot of people and I
00:36:43
wish you in any case know that we
00:36:46
were DJs we started from nothing from scratch we
00:36:48
didn't know what an
00:36:50
advertising account was we didn't know anything you see and
00:36:51
we say to ourselves we have reached this point and we say to ourselves
00:36:53
again today it is the beginning you
00:36:54
see and like you I know that you are reaching
00:36:57
an exceptional level and I think that
00:36:59
you must tell yourself but I still have lots
00:37:00
of things to discover and go further
00:37:02
and that's it so go ahead and get started and the
00:37:04
training is really very very
00:37:06
qualified and we're taking advantage of the [ __ ]
00:37:08
we're taking advantage of being there to say thank you
00:37:09
thank you
00:37:13
you see it's really it's is really
00:37:16
cool I really best you
00:37:18
to wait for this million per month within 6
00:37:21
months we will keep you informed we
00:37:23
will do another interview in two years
00:37:26
with pleasure
00:37:27
see you soon it was Yumi Ciao

Description:

➜ Inscris toi pour participer à la conférence de ce mercredi: https://www.clickfunnels.com/?aff_sub=domain_redirect ➜ Profite de 30% de réduction sur Minea (lien affilié): https://app.minea.com/fr/ads/facebook?ref=yomi30 ➜ Offre Shopify: Bénéficiez d’un accès gratuit à Shopify pendant trois jours, suivi de 1 mois à seulement 1€/mois (lien affilié): https://www.shopify.com/fr/commerce-coach/yomi?irclickid=V-e209x92xyKU4HxItWS3WJrUkHV6wWIrVoE3Q0&irgwc=1&partner=2022631&affpt=excluded&utm_channel=affiliates On se retrouve aujourd'hui pour une nouvelle interview incroyable ! Aujourd'hui ce n'est pas une personne mais bien deux que j'ai eu le plaisir de recevoir pour discuter de leur parcours entrepreneurial inspirant ! Après avoir encaissé de gros coups durs, Chris et Tim n'ont pas baissé les bras et leur abnégation a été récompensée puisque ils ont réussi à générer plusieurs millions d'euros ! Je vous laisse découvrir tout ça, bon visionnage ! 0:00 Introduction 1:43 À quel moment avez-vous réalisé que vous vouliez entreprendre ? 4:22 Quelles étaient vos motivations ? 5:32 Comment se passe le lancement de votre première entreprise ? 9:36 Comment avez-vous scalé votre business ? 13:59 Quelles erreurs avez-vous fait au démarrage ? 16:23 Comment avez-vous développé ce produit et quels ont été les résultats ? 19:47 Est-ce que ça impacte votre vie ? 21:09 Que pense votre entourage ? 23:14 Quelles ont été les actions avec le plus d’impact sur vos résultats ? 28:17 Comment avez-vous choisi votre produit ? 30:12 Comment répartissez-vous les tâches ? 32:04 Combien avez-vous généré de chiffre d’affaire ? 32:23 Que conseillez-vous à une personne qui veut se lancer ? 34:55 Quels sont vos objectifs ? ▬▬▬▬▬▬▬▬▬ DISCLAIMER ▬▬▬▬▬▬▬▬ Je ne suis pas conseiller en investissement, et les conseils présents dans cette vidéo sont tirés de mon expérience personnelle. L'investissement est sujet au risque de perte en capital. ▬▬▬▬▬▬▬▬▬MON INSTA ▬▬▬▬▬▬▬▬ ➜ Mon Instagram : @YomiDenzel (FAQ, concours et contenu exclusif) ▬▬▬▬▬ MES MEILLEURES VIDEOS ▬▬▬▬▬ ➜ S’abonner à la chaîne: https://www.youtube.com/channel/UChgE6R4QauGAJAlYiJOcCGw?sub_confirmation=1 🚀 ➜ Pourquoi J'ai Arrêté le Dropshipping: https://www.youtube.com/watch?v=bk6skjgvbqA ➜ VLOG: La Vie De Milliardaire à Dubai: https://www.youtube.com/watch?v=-lMcfoniZ04 ➜ J'Offre une Tesla à ma Mère: https://www.youtube.com/watch?v=jw2hiFWabuM Me contacter: [email protected]

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