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Next video: 92 КОМАНДЫ - ОСТАНЕТСЯ ТОЛЬКО ОДНА I ФУТБОЛЬНОЕ ЗАВОЕВАНИЕ [#1] I FIFA 23

92 КОМАНДЫ - ОСТАНЕТСЯ ТОЛЬКО ОДНА I ФУТБОЛЬНОЕ ЗАВОЕВАНИЕ [#1] I FIFA 23

92 КОМАНДЫ - ОСТАНЕТСЯ ТОЛЬКО ОДНА I ФУТБОЛЬНОЕ ЗАВОЕВАНИЕ [#1] I FIFA 23

Channel: Max Buck

megafoot

psg

psg x jordan

football

marketing

real madrid

fc barcelone

manchester united

00:00:01

popular sport in the world, look at all

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four corners of the planet, it is by

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far the one which generates the most passion

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and which brings in the most money,

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professional clubs are no longer

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confined to the simple rank of

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sports association it has many

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real companies from TV rights

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to merchandising and the sale

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of jerseys the money coming in is

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resoundingly diverse and multiple

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how does marketing take a

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preponderant place within the world of

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football

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subscribe megabeams the country occupies

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August in video

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today's football bears

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no resemblance to that of the old millennium,

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faced with new economic challenges,

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many clubs do not hesitate to change

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their visual identity, even if it means

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denying their historic emblem. The

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objective seems very clear to

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constantly improve their image in order to

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replenish the coffers and if the public

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most often targeted towards young people

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connect the clubs seek to extend

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their targets to reach a greater

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number of people the latter

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then opt for modernized coats of arms the

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speaking truck is that of

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Juventus Turin and its new

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well-known logo exists

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black and white bands as well as its

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mythical toro places a design with 200 +

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j that is to say the change in the

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end it's is the DNA of the teams which

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often take a hit we come to shake up

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an element making sense even of

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supporterism the result is clear

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the general public is invited the

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supporters when

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that you

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in the world of football where the story

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of a club is at the origin of its reputation

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the tendency is more towards conservatism

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thus the most prestigious clubs

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often prefer to perpetuate their

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brand image and for many

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years rather than transforming what

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makes their quintessence and the

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merchandising in all that and although

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TV rights have taken on a

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colossal ascendancy, sea products are a

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vital trade illustrated by a

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symbolic double, the jersey, if it remains loaded

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with a history, is inseparable

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from a club, the jersey is now at the

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heart of the strategy marketing of the

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equipment suppliers of football teams

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the sales statistics thus making it possible to

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define the

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marketing policy of the big teams you

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just have to look at the figures of the

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European leaders to realize it

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because if the jerseys are always the

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products which sell the most the

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clubs are doubling their imagination to

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create attractive models that

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will appeal to supporters who undermine psg

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understood this well by collaborating with the

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jordan brand in 2019 the strike force

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of the american brand was very useful

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and for good reason the psg products Jordan

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have been strongly promoted by

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prominent personalities from all

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the sporting worlds, singers and

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even movie stars despite what

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we think the arrival of a Renan star

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will not necessarily increase

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sales of jerseys the club in which

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would in reality be around 8% of the

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final revenue where the rest

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would be divided between the equipment manufacturer

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the protective uimm in fact serve us

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a little bit factor determining the

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locations to the sponsors the clubs

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offer their fans the product in the

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colors of certain brands which

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are probably not unknown to you

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look at manchester united with adidas

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the brand three banks pay each

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year 75 million pounds mancunian

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in addition to the jersey symbol of belonging

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the brands now offer a wide

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range of textile products to colors

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of the clubs under contract the clubs have been able to

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adapt to today's generation

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mixing lifestyle and supporterism to

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assume it is the rise of a real

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social phenomenon translated by the

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marketing of caps or

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even overalls which the public loves,

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you will have understood by associating their

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sporting successes with brands or

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companies, the clubs give themselves a

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significant possibility of

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strengthening themselves from an economic point of view

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so yes merchandising is one of the

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dominant factors of

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football marketing but it is without forgetting

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the tv rights which is monopoly

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generally the debates today the

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tv rights on the main source of

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income of the clubs and the selections for

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comparison the resources

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coming from the transfers of the advertising

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and even the ticketing are clearly

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lower the television channels

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are ready to pay millions

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to become the exclusive broadcaster of a

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competition the more competitors there are and

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the more expensive a piece of the pie

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the arrival of renowned players

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obviously has its importance in the price

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of these TV rights necessarily the return

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of cristiano ronaldo to the premier league has

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considerably increased

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TV rights nationally and

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abroad some football clubs

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are also trying to create real

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images of the club and communicate to their

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supporters via their own channel for

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fans Lambda it can become quite

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annoying to see this battle for

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TV rights in fact he finds himself obliged

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to subscribe to several

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different channels unless he gives in to the

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temptation of streaming but it is also

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thanks to this money that their club of

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heart to recruit or even survive

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potential financial problems

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today the economic impact that

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football generates cannot be explained

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on the marketing cogs initiated in

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the shadows the love of the jersey is used

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as a selling point the clubs are

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now considered as

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real boats

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but as we want to modernize the

00:04:45

discipline we can wonder if their

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authenticity and its sportiness

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are not put aside to the detriment

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of artifice what is certain is that

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the machine is launched and that football

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business is not about to stop

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thank you for watching our video

00:04:59

located in kipé do not hesitate to talk about

00:05:02

our channel around you to like to

00:05:04

share as for me I say to you very

00:05:05

hurry for a new video ciao

Description:

Ce n'est plus un secret, le football professionnel est devenu un business lucratif plus qu'un sport rassemblant les passionnés. Entre vente de maillot, droits TV et vente d'espaces publicitaires, découvre comment le marketing a pris une place prépondérante dans le monde du football ! 🔥Abonne-toi ici à Megafoot : https://www.youtube.com/channel/UCPYBqThvmGZM40I96CfMJTQ?sub_confirmation=1 Retrouve tous les jours le meilleur du Journalisme Foot et les plus grandes histoires du Ballon Rond en Vidéo, uniquement sur Megafoot, la meilleure chaîne de foot sur YouTube. 🤝 Retrouvez les dernières vidéos de foot de Mégafoot ici : https://www.youtube.com/playlist?list=PLr4KBeJb9znynUPnZ6oz3rNDNmYABQI6B&disable_polymer=true ____________________________ Sources images : SNTV - AP Archive Getty Images IconSport Musiques : Artlist.io © Megafoot - Kop Media 🤝 Soutient nous sur notre Patreon https://www.patreon.com/kop_media Suis-nous sur tous les réseaux sociaux : - Facebook : https://www.facebook.com/unsupportedbrowser - Instagram : https://www.facebook.com/unsupportedbrowser - Patreon : https://www.patreon.com/kop_media

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