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Video tags
Subtitles
Russian
00:00:01
at the same time, well, you know too much,00:00:04
like a place, you really want to go to00:00:07
another level, be ready to00:00:08
question your experience, you are now your enemy,00:00:12
I am afraid for you, you are fighting against yourself, but00:00:15
for your rightness, that’s00:00:16
why no there are no results,00:00:18
you fail the question, where is it that you00:00:20
think that your end consumer is not00:00:23
on the Internet for some reason it is very profitable to00:00:25
think so, tell another story00:00:30
further leads, these requests00:00:34
come from somewhere, you need00:00:36
to understand that there is a source that spits out00:00:39
these leads to you00:00:40
today modern the number of00:00:42
tools is so huge that in00:00:43
reality every business00:00:45
can have five or ten of these sources at the same time,00:00:47
someone has Instagram to generate leads,00:00:49
there are those people who00:00:51
feed on leads through Instagram and live on00:00:53
Instagram, and there are people whose00:00:56
target works, that is you have mastered00:00:58
targeted advertising, you are targeting00:01:01
some Lindos, it’s not there, okay, but it is,00:01:06
yes, who has Yandex00:01:08
Direct plus a landing page, and00:01:11
who just calls people the old school way, yes, that is, this is00:01:17
normal, this is the converter, that00:01:20
is, the converter this is where these leads00:01:22
come from, let's ask a question, good afternoon,00:01:27
my name is Andrey, do00:01:28
n't give up, I provide00:01:31
engineering services, plumbing,00:01:35
trace fan, electricity, it's clear, and if we00:01:38
occupy your niche above average, this is our00:01:41
end user, he is not on the Internet,00:01:44
these are your beliefs, these are your convictions 9000:01:48
percent of our relationships are dealt with00:01:51
with end customers, this is already a ready-made00:01:53
structure-1 vases,00:01:55
questions or something or a comment, yes, that00:01:58
is, this person, of course, is our customer, yes, he is00:02:02
not looking for a team on the Internet, yes, yes, he00:02:05
already has it somewhere00:02:07
by word of mouth for the sake of it, because we need to00:02:10
get into this chain without the Internet,00:02:13
you need to remove this one, answer the question on yourself: are00:02:20
you kind of your enemy or not?00:02:31
no, Mikhail, I’ve been00:02:34
on the market for 20 years, I have experience, we00:02:35
tried it, it didn’t work, only one00:02:38
small thing, and so on, what do you think, this is the00:02:41
first time I’ve heard this in eight years, what do00:02:43
you think, this is the first time I’ve heard it, a person00:02:45
who works in engineering00:02:46
communications, plumbing networks, and so on00:02:49
further, experience is interesting, but if you are00:02:52
interested in experience, first spare me the00:02:55
need to spam fight for you00:02:58
because they survive, overthrow,00:03:00
burn out my clients on the Internet, no,00:03:02
and with such crazy confidence,00:03:04
no, we have some experience, experience not in00:03:07
Gatchina, these are not positive, only00:03:10
small clean already the structure before00:03:12
it developed, I’m interested in how a00:03:15
friend would be dressed, there was one guy, he00:03:17
came to us at MTS, he’s working, he was working,00:03:20
or it’s winter now, I don’t00:03:22
know his fate right now, he was working on00:03:24
engineering communications, low-current00:03:30
ventilation and heating systems, there are00:03:31
different different things, it’s a blizzard, boom00:03:33
and he came and,00:03:37
in short, he received an order and it was00:03:39
quite urgent for three million00:03:41
rubles in profit,00:03:43
or walruses, why such a big00:03:45
dosage, an order from the Internet, we were such00:03:49
wow features, then show it, it00:03:51
shows you access to the most reliable00:03:53
windows, just horror, fear, you know,00:03:56
like that from the category of tear your eyes out, not00:03:58
design, nothing I’m talking about what kind of advertising did00:04:01
you set up Yandex Direct says how00:04:03
many words there are, well, there are 10 words and we00:04:08
set up hundreds of thousands of requests there, you know00:04:10
us cross minus everything in a smart way00:04:12
I tell you what words you inserted and00:04:14
where the client’s interest came from the word00:04:16
turned out to be a passport through says you00:04:22
understand the logic is not to find what from00:04:24
wait wait00:04:25
what does the passport of the Ministry of Emergency Situations have to do with it and who were its00:04:30
clients what do you think guess 3 times00:04:33
but the customer it was in the summer there was a fire on no00:04:37
and who else what net public00:04:41
public organization of public00:04:43
closer- closer not00:04:44
who needs to do the work with a00:04:46
license and who is not a few who00:04:48
exactly it was in the summer shopping complex00:04:51
there is no school educational institutions00:04:55
which have summer holidays namely for00:04:57
work yes well another wait00:05:06
you are now an enemy to yourself I am afraid for you you00:05:10
are fighting against yourself but for you are right because00:05:12
of this there are no results there is no00:05:14
right Tuva there is a question wait00:05:16
early you stop early you think00:05:19
that everything is clear that this is the00:05:22
root of the passport through this was the00:05:25
request that only he could understand00:05:27
no marketer no director would00:05:30
never do this I didn’t understand because,00:05:33
in fact, it was precisely this phrase “00:05:34
passport of the Ministry of Emergency Situations” that educational institutions were looking for00:05:36
when he urgently needed to00:05:38
do it in time, but unlike you, he took it and00:05:41
did what he was told, did it as00:05:44
best he could and as he understood, received the order,00:05:46
received payment, then he asked another question00:05:49
wow it's burning, he was looking for wow, that's cool,00:05:52
what other words are there that no one00:05:55
can except professional customers,00:05:58
what other technical designations are what00:06:00
super words, this is how the method of00:06:02
super words in contextual advertising was born, he00:06:05
can do it to get the same00:06:07
customers, you understand, that is, it00:06:11
would be correct to say no, this doesn’t work and I don’t00:06:13
know how, this will be honest, my00:06:16
competence on the Internet is not enough to00:06:19
get solvent customers in00:06:21
this niche from the Internet, this will be an00:06:23
honest phrase, but when you say that00:06:25
this doesn’t work, this is a dishonest phrase,00:06:27
so well, I’ll just have to spend more00:06:30
time I can spend it on Rubilovo with you,00:06:32
comment come on, I didn’t say that00:06:34
it doesn’t work, I’m saying that in the chain of00:06:37
relationships between the end customer and a00:06:39
group of00:06:40
contractors, no one is looking for new00:06:43
network contractors, but we need to somehow00:06:45
introduce it there, I guess I’ll probably go, I00:06:49
think so, this is my picture of the world such from00:06:52
our top ten in my experience it is00:06:56
good in your experience with the help I said00:07:00
at the very beginning 1 growth is an evolutionary00:07:06
function of growth this is not in the first way of the00:07:11
growth function which is not very00:07:15
well heard yes there the word was straight from00:07:20
experience is your friend and enemy00:07:22
At the same time, the fact that you know too much,00:07:25
so the place you really want is on00:07:29
another level, be ready to00:07:31
question your experience.00:07:34
My difference from you is00:07:36
that I have simply seen many more00:07:38
scenarios, including from representatives of00:07:40
your niche, when you tell me that00:07:43
something it doesn’t work for you there, I don’t00:07:46
give in to it, that’s what I saw back and I00:07:50
understand that it’s beneficial for you to think like that00:07:52
because well, how could you just not00:07:54
understand this technical issue00:07:56
if no one would understand it, but the most00:07:58
important thing is that it makes sense to discuss this how00:08:01
not to be your own enemy, yes, you can00:08:04
also find a solution in these introductory notes, you00:08:06
can master tenders, master an active00:08:10
sales department, master tools, for example,00:08:13
tracking commercial proposals when00:08:15
you make gravy once and bark on00:08:17
calls, the person on the other end opens the00:08:20
pdf, you receive a notification lubricant00:08:22
there only that they opened the pdf q you call00:08:24
in short and you nibble I know that you00:08:26
just opened a commercial one they wow why are you00:08:28
following us and it’s interesting to hear about it00:08:34
but it’s cool it really works yes00:08:37
it’s cool but only this will be my00:08:40
indulgence creation of adequacy00:08:43
I mean that you hold on to your00:08:46
beliefs that interfere, they help, but00:08:49
I, for example, know how I always act, I00:08:52
say, I don’t know, I live with this, games,00:08:55
I eat, I don’t know, I allow anything,00:09:00
it’s all good, Mikhail, but but I just have00:09:05
questions there is, I don’t know, there is again a little00:09:08
bit later on this, but let’s00:09:10
finish too, we00:09:11
’ll sail away now, we’ll sail away b.m. if, but then, as it were,00:09:14
the choice is yours, that is, your choice is to00:09:16
pick apart your beliefs,00:09:20
there are both erased, and if, nevertheless, the end00:09:22
consumer is not on the Internet, it still00:09:26
means stay in the place where you are00:09:30
now, it means stay in the00:09:35
place where thousands of00:09:36
now there is something that you think that your00:09:39
end consumer is not on the Internet for some reason it is00:09:41
very profitable to think so00:09:43
tell another story there is such00:09:46
a car service on wheels 25 services in00:09:51
Moscow owners service wow 400:09:54
looks like the Minister of Defense former00:09:57
military man 20 years of experience in business revenue00:10:01
company billion 200 million rubles00:10:03
everyone looked into his mouth for all 20 years he00:10:07
came to us to study with one problem in the00:10:10
season his business general 200 25000:10:12
million out of season loss that00:10:15
ate all these 200 250 million in the end there was00:10:18
no turnover at all and I00:10:21
checked him I say Volodya, I checked you00:10:24
for 7 fish, there is a competitive00:10:27
analytics service for the game, during the season you have 25 thousand00:10:31
visitors per day on the site, and outside of season00:10:34
7,00:10:35
I’m talking about my decision, so you need to00:10:37
make 25 thousand visitors per day out of season,00:10:41
then everything is saved for me for which he told00:10:44
me he didn’t say thank you, cool,00:10:47
I went to do it, the war with him started00:10:53
because he went to the super vip format,00:10:55
so I could beat him, Misha Misha, I’ve00:10:59
been such a puppy for 20 years, but I’m like that, that’s00:11:03
what you’re telling me00:11:05
with something like the expression you now00:11:08
I have already 20 years of experience in business having there00:11:12
off season there is no traffic no no well00:11:15
no traffic they say we have already tried00:11:18
everything they have done everything the client they are all already there everything everything00:11:20
everything00:11:22
I had to fight with him really the00:11:24
marketers confirmed he says that there is no00:11:26
traffic00:11:28
he doesn’t bring a printout there is such00:11:30
traffic there like tire service there is no00:11:32
win no just no it falls everything you see00:11:34
greg00:11:35
goes to gr volodya what type will the00:11:39
tire size be Igor there 100 7600:11:42
by 20 by 8000:11:43
what is it we drive in wordstat and00:11:45
found there 35,000 visitors per month00:11:48
for 1 standard tire size the ratio of width and00:11:52
height and there diameter and so on00:11:55
Volodya’s games and that is, your advertising campaign,00:11:57
he says I don’t know, he begins to understand that00:12:01
he is from this perspective, as you didn’t think about,00:12:02
and then it turns out that he is also involved in00:12:05
auto parts, and now you’re listening to this00:12:08
you think, well, it’s clear with him00:12:16
and I know that too, if to shorten the fable, he00:12:24
changed five teams of marketers, he00:12:27
hired himself a contextual00:12:30
advertising tutor who sat with him,00:12:32
now he has about a thousand and a half00:12:36
leads per day, which is enough for him to00:12:41
be profitable with traffic,00:12:46
only he had to figure it out and00:12:48
admit his incompetence for this,00:12:50
but you admit it was very possible, it00:12:54
meant canceling 20 years of his life,00:12:57
you understand how difficult it was, this is nonsense, it00:12:59
turns out to admit that I was right to00:13:02
cancel all my 20 years, that is, he 2000:13:05
years could be in profit gets jokes00:13:10
it turns out that so he could not be at00:13:12
a loss and everyone was pouring into his ears this00:13:17
idea that this is the market of such a00:13:19
business and he ate it, it was sold to him,00:13:22
but some part of the inner found strength,00:13:25
you know do everything, take off the mask of a00:13:27
cool dude, open up, in the end, now00:13:30
he receives more than a thousand views a day,00:13:35
huge blood, they succeeded, so I00:13:38
won’t argue with you now, I won’t00:13:40
convince you,00:13:41
it’s your responsibility, your choice, I00:13:44
know that in your topic there are your clients00:13:46
and on the Internet, too, there is no task to search for them00:13:49
only via the Internet, but I also know00:13:52
that your way of00:13:54
interacting with information is unprofitable00:13:57
for you because instead of00:14:00
exploring the solution to assume as if00:14:03
it contained the answer, you make00:14:08
a label like this is clear or this we00:14:10
passed and sawed the branch on which you are00:14:12
sitting, think about this, thank you,00:14:17
I’m ok for you00:14:22
when we talk about touching the converter the00:14:25
converter can be not only the Internet,00:14:27
but absolutely it can be an exhibition,00:14:30
for example, an exhibition stand, this is also a00:14:32
converter store, this is also a converter, the00:14:34
sales department that sends a00:14:35
commercial application is also a00:14:37
converter, you understand, it’s just that the Internet00:14:40
today has given us the technical ability00:14:41
to touch tens of thousands of people00:14:44
at once,00:14:45
you understand what our advantage is,00:14:47
which the old generation has not yet realized,00:14:49
but today a student who has mastered what a00:14:52
target is can immediately touch five00:14:55
thousand visitors per day, 10 thousand00:14:57
visitors a day before it may00:14:59
affect other regions of other cities,00:15:01
and before it was necessary to go to these cities00:15:04
to arrange meetings, and so on,00:15:06
which of you is employed but works in00:15:09
procurement00:15:10
in some company, tell the00:15:14
state company which of you is00:15:16
hired to work either in00:15:18
procurement or, in short, makes a decision on00:15:20
cooperation with some companies,00:15:22
including engineering communications,00:15:24
so tell me which of you is just like a00:15:26
representative of a fairly large00:15:28
business, but you work for hire,00:15:30
please raise your hands and which of00:15:33
you has this? Do any of you have accounts on social00:15:35
networks? At the same time,00:15:37
you have access to the Internet, and so00:15:39
on, who is on Instagram at all?00:15:40
Raise your hands, straighten it out, like00:15:44
all people and the question is not whether you have them on00:15:50
the Internet or not, but how you can00:15:52
get them bead collector, one of ours is also a00:15:55
student graduate, he sells00:15:59
luxury real estate, penthouses, mansions00:16:01
for 50 million rubles, for 100 million00:16:04
rubles, nicknames for several billion00:16:06
rubles, these are the ones white has seen of his00:16:08
agencies and of course all his00:16:11
competitors believe there are no clients on the Internet.00:16:14
then they are special people, they00:16:16
kind of smear themselves there and they00:16:19
levitate there low above the ground as if they don’t00:16:21
go to the Internet00:16:22
Oleg didn’t think so, he didn’t think so, he00:16:25
only manages to make very high-00:16:27
quality targeting settings,00:16:29
for example, he getsty directs his advertising to those people00:16:31
who are in building of the State Duma or00:16:36
who travel to London, New York00:16:38
and Miami but at the same time live in Moscow,00:16:41
what do you think says about a person00:16:43
that he visits London several times a year,00:16:45
for example, and at the same time lives in00:16:47
Moscow, what does this most likely say about him?00:16:51
he is solvent00:16:53
and you understand that this is a matter of a00:16:54
few ticks in the target that00:16:57
you were simply not aware of, or for example,00:17:00
you can take an hour to cordon off this building00:17:03
specifically with geotags in Yandex Direct and00:17:06
show advertising specifically to those who00:17:09
are now right at this moment in00:17:11
this building and therefore, if you understand00:17:13
in which buildings your clients sit, you00:17:15
can show your advertising in Russian to00:17:17
representatives of these buildings, the building00:17:21
may just be the Moscow Vodokanal or the building may00:17:24
be the brain of the city, you understand this to the question00:17:29
of what you need to learn00:17:31
[music]Description:
🔥🔥🔥 Выжимка лучших мыслей от Петра Осипова за 4 года: Петр Осипов. Лучшее. Часть 1: https://www.youtube.com/watch?v=YqvO_At_cSI&list=PL9XIk9CHYr4hNY7cWmub4GIzh4qGCe9-8&index=1&t=1s Петр Осипов. Лучшее. Часть 2: https://www.youtube.com/watch?v=jZ37eQRUvmY&list=PL9XIk9CHYr4hNY7cWmub4GIzh4qGCe9-8&index=2 🔥🔥🔥 10 мощнейших разборов от БМ, которые Вас точно изменят: https://www.youtube.com/playlist?list=PL9XIk9CHYr4icdxPf586Llq9pLC7Jr20u
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