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Russian
00:00:01
Hello everyone, my name is Danya in Lander,00:00:04
I’ve been doing marketing for over ten years,00:00:06
we’re happy to share our knowledge and experience,00:00:08
today we’ll discuss this question about00:00:10
restarting a listing: when and why to00:00:13
renew00:00:14
and give a chance to an inactive or00:00:17
little active listing, as always,00:00:20
briefly, clearly and to the point, we’ll get to the bottom of it in00:00:22
five minutes or a little more let's go00:00:27
yesterday just when I was getting ready to write a00:00:30
script for a new release and was selecting a00:00:34
topic for it, a question came from a girl,00:00:36
Christina,00:00:37
she asks what criteria should be used to00:00:40
restart the listing, make a copy of my00:00:42
tags and re-publish I have a00:00:45
listing with high traffic but with00:00:47
zero sales I want to clean it up,00:00:49
restart the listing, well, I don’t want to delete00:00:51
potentially normal ones, I think this00:00:54
topic is quite relevant and important,00:00:56
so I decided to take it into the issue without a00:00:59
queue and today I’ll film a story about00:01:02
it. Answer these questions. First of all, let me00:01:05
remind you that every listing on these lives00:01:07
4 month and costs 20 cents, this means00:01:10
that when you create it, you will pay00:01:11
the site 20 cents and the listing will be00:01:14
active for 4 months if it is not bought00:01:16
earlier or if you do not00:01:19
manually renew it from the sale, everything is quite clear00:01:21
if you still plan to sell this product00:01:24
or it Do you still have that much00:01:26
quantity? Do you have a similar one that00:01:28
you would like to continue selling00:01:29
so listing then you just need to00:01:31
set the number of goods to more than00:01:34
one and so on new listing00:01:36
will happen automatically at the time of its00:01:38
purchase usually immediately after the sale00:01:40
the listing starts to show a little00:01:42
better because pants to see that it was00:01:44
bought wants to show it better so that00:01:46
it is bought again, which is of course good for00:01:48
us too, so I recommend that if00:01:51
you have no other reasons for me to00:01:54
sell more of this listing,00:01:55
set the quantity to more than one so00:01:58
that these renews happen00:01:59
automatically so that you do not lose these00:02:01
a few hours00:02:03
immediately after the purchase for which the listing has a00:02:05
slightly better chance of being00:02:08
shown before in our chat we discussed00:02:10
such a point that if you set the00:02:13
quantity to the size of one00:02:16
then the buyer looking at your listing00:02:18
sees a note that there is only 1 in stock00:02:21
please hurry so that you don’t buy00:02:23
before you the buyer's motivation to hurry00:02:26
and honor and feel a shortage of goods,00:02:29
worry that we may not00:02:30
have enough, but to be honest, personally, in00:02:32
my subjective opinion, I will00:02:34
even emphasize the advantage that your lisin00:02:37
will be updated automatically and00:02:38
perhaps has a chance of selling00:02:40
conveyor belt immediately one after another with us00:02:43
this happens very often with our00:02:45
best-selling products, in truth, much00:02:47
more than if you leave this unit, the00:02:49
children will be automatically updated00:02:51
after each sale, I hope that the00:02:53
unit quantity tells your00:02:55
buyer to make a purchase faster, but00:02:57
this is all subjective, if you have a different00:03:00
opinion, you can test it perhaps00:03:01
you will see in practice that00:03:04
it works for you. It’s a lie if the listing00:03:06
is sold there, don’t touch anything in00:03:08
it, not me here, of course, we are not talking00:03:11
about the changes that may00:03:14
occur in your communication store with a00:03:16
change in the delivery method of color or00:03:20
some other important characteristics of00:03:22
the product, of course, if something like that00:03:24
changes, then don’t worry about00:03:26
the system in March and make changes to the product because00:03:28
your task is to sell the relevant00:03:30
product that you actually have and00:03:32
indicate the current conditions for setting up00:03:36
the description to the buyer, but if you00:03:38
just want to make some seo00:03:40
decorations to improve the00:03:42
circulation of products that00:03:43
sell so well, it’s better not to do this00:03:45
because you run the risk of losing what you00:03:48
already have, which is why it’s better to create if you00:03:52
want to try some new00:03:53
approaches in seo optimization Lisin woof,00:03:55
it’s better to just create a new00:03:57
copy this listing, but in a new form and00:04:00
there try your new methods that00:04:04
can lead you to new sales, but00:04:06
if you are not sure that it will not work00:04:08
better than the situation that you already00:04:10
have, a better selling listing, don’t00:04:12
touch how to behave with a listing00:04:16
that is not selling in First, I00:04:19
focus on the time frame that the00:04:20
platform itself offers us: 4 months of the00:04:23
listing’s life and at least I don’t touch it during00:04:25
this period until immediately after publication the00:04:27
listing has a small boost in the issuance,00:04:30
the system shows it better in order to00:04:32
have time to collect a little more traffic to it, to00:04:36
analyze and understand it a little faster how the audience00:04:38
reacts to it and what place in the00:04:40
search results ranking this lisin should00:04:43
occupy and often if the listing does not00:04:46
convert immediately after its00:04:47
publication on sale or at least in00:04:50
favorites and visits, then most likely it00:04:53
will slide down its00:04:55
position or go somewhere -then there is the lowest00:04:57
chance of something, after00:04:59
one or two months of silence, braking00:05:01
and being in the wilderness, it will shoot and start00:05:05
actively selling and converting sales to you, there is00:05:07
practically no, but practically00:05:12
not 100 percent, some miniature00:05:15
slightest chance of some kind an exception00:05:17
to all the rules of life always exists,00:05:20
so I recommend 4 months exactly00:05:23
weighed do not touch, even if the first two you00:05:26
see that there are solid 0 and according to all00:05:28
indications, let it go for four months00:05:30
and do not touch,00:05:31
but when the listing deadline approaches, where are the00:05:33
activations when these four months00:05:35
have almost expired, then it’s00:05:38
time to analyze it and make a00:05:39
decision on what to do with it next. When00:05:43
assessing the performance of each listing, we00:05:46
focus on two indicators: traffic,00:05:49
attendance and conversion in order to00:05:51
understand what problem we have with this00:05:53
listing and what exactly is00:05:55
stopping us, or rather, what’s stopping this listing00:05:58
sell if the listing has00:06:00
very few visits over the last 4 months, then the00:06:02
problem, of course, is with traffic, how00:06:04
much is very little, this is a00:06:07
fairly individual question and it needs to be00:06:10
determined in comparison with the00:06:14
overall average traffic of your00:06:16
active listings, here everything is00:06:19
quite individual, so this is it00:06:21
is happening with us00:06:22
I consider the listing almost hopeless00:06:24
my visit for the last month even00:06:28
if the previous three months his life was00:06:30
visited quite actively but in the00:06:32
last 30 days there was not a single00:06:34
visit then most likely I will00:06:36
remove it most likely but if I see that the00:06:39
visit is the first time his00:06:41
existence was really a lot00:06:43
really a lot for me right to him00:06:46
the number of rallies is at least 10-2000:06:48
visits there in the first month or in the00:06:51
first two months then maybe I’ll give him00:06:53
another chance and don’t change anything about him00:06:56
completely did a renew to00:06:58
see why he didn’t shoot was00:07:01
it an accident that he didn’t shoot00:07:03
that the sale didn’t happen in the first00:07:05
few months even if there00:07:07
were at least 20 visits there on the other hand the ladies are00:07:09
unforgettable with the average listing conversion in00:07:12
your store if the average00:07:14
listing conversion is 1 percent that means00:07:17
you need to the listing had at00:07:20
least 100 visits in order for it to00:07:21
sell, then here we understand that most00:07:24
likely there were few visits and we need to00:07:26
work on getting more of them00:07:27
and either give it another four months if the00:07:30
situation allows you, if you have00:07:33
enough patience, if you understand00:07:36
that perhaps in the last 4 months there00:07:37
were problems with the seasonality of the product or00:07:39
something else, I can give you another 4th place00:07:42
so that it gets the00:07:44
number of visits necessary for conversion, but if I00:07:47
see that this will not be the first renew00:07:49
listing that I have already given it two or three times00:07:51
chance00:07:52
and the situation has not changed much, then I will most00:07:55
likely remove it,00:07:56
so if the listing had little hanging00:07:58
car, most likely there is a problem with00:08:00
traffic here, then when00:08:04
optimizing it, we work with the perry of selecting00:08:06
keywords, we work with feathers,00:08:10
collecting the listing title with optimization,00:08:14
possibly capital letters listing pictures00:08:17
may not be so clickable, not00:08:19
so engaging for the buyer, not00:08:21
so interesting, the second type of problem00:08:26
that can prevent your listing from00:08:28
selling is conversion, or rather its00:08:30
absence, like the author of the question, which00:08:33
we are dedicated to, our entire issue today,00:08:35
the listing is visited but not sold00:08:38
here we will look at the ladder itself00:08:40
to determine why people don’t00:08:42
buy it and let’s start by determining its00:08:46
relevance, more precisely the relevance of the00:08:48
keywords by which people find it,00:08:50
go to the listing statistics and00:08:52
look at which keywords00:08:55
had the most transitions and determine for ourselves00:08:57
whether they specifically correspond to what00:08:59
actually you are selling,00:09:00
we go to the search results and prices on the main00:09:03
page, we set these key phrases00:09:06
and see what most often the search results00:09:09
are given for this key phrase and00:09:12
we determine for ourselves whether our product is suitable for00:09:14
what buyers expect to see for00:09:16
this search request after we are00:09:19
convinced that the listing is found by the target00:09:21
audience, that everything is correct with the keywords,00:09:23
we then need to determine00:09:25
why they still don’t buy it, what00:09:28
can confuse the buyer, maybe00:09:30
he has a distrust of the photo, maybe00:09:32
they are too cropped,00:09:34
maybe they are too beautiful and then00:09:36
add a realistic video now these00:09:39
We are motivated in every possible way to do this, I00:09:42
recommend at the moment I recommend00:09:44
adding videos in the format of insta stories,00:09:47
this is to make it easiest to explain00:09:49
what should be as real as possible,00:09:51
minimally photoshopped, this way00:09:55
we will achieve the goal of showing00:09:59
buyers that the product is in reality on the00:10:01
simplest video without00:10:03
special effects filters and the processing looks just as00:10:06
cool as in the photoshopped00:10:08
photos in the gallery,00:10:10
maybe your customers are confused by00:10:12
the price and don’t understand the value of your00:10:15
product, especially if you work in the00:10:18
above-average price segment in your niche,00:10:20
then you need to pay attention to the00:10:22
branding and positioning of your00:10:24
store in general, I didn’t talk about this00:10:27
in this video with a lot of useful00:10:29
information, in short, here it is important00:10:33
that the buyer understands that your product is00:10:36
as cool as its00:10:38
price is, ideal photographs in the same style, a00:10:41
clear description of all the advantages, convenient00:10:44
and suitable for the buyer, delivery,00:10:48
no questions asked on packaging and00:10:51
so on, perhaps I’ll shoot a whole00:10:53
separate story dedicated to00:10:56
listing conversion because the topic is broad and00:10:58
quite difficult to cover in full in an00:11:01
issue dedicated to the renew00:11:03
listing as a whole, if so, I’ll leave the link00:11:06
below and post it maybe somewhere00:11:07
here as soon as this story will be ready,00:11:10
in fact, this is quite an extensive and00:11:13
expensive work, expensive work to00:11:16
study the buyer’s reaction to your00:11:19
product on the usability of your product card of00:11:21
your mac00:11:22
zine itself, but we can go a00:11:25
simpler way, we can ask, for00:11:27
example, our friends or acquaintances to00:11:29
try to make a purchase Without00:11:31
bringing it to this point, of course, after paying for00:11:33
your store, we tried to study and00:11:35
consider your listing, but here it’s00:11:38
a little more difficult for us to work because we00:11:40
are dealing with an English-speaking audience, we do00:11:42
n’t quite understand what is important for them,00:11:45
being representatives of a different culture00:11:47
and speaking a different language to me, but maybe00:11:50
you your colleagues who are the same sellers for these will be able to help,00:11:53
so you can, for example,00:11:55
come to us telegram chat fork on00:11:58
it, I will leave below a free telegram00:12:01
chat of the same sellers for these as you and00:12:03
me, there are now over 800 people there as of September 2020,00:12:06
you can drop00:12:09
a link there on your listing, ask that00:12:11
other participants look at something and00:12:13
evaluate it, they said that it may not be00:12:16
clear,00:12:18
imagining yourself as a potential00:12:20
buyer,00:12:22
at the end I will also add a small00:12:25
comment about how exactly I00:12:26
recommend changing the listing now if00:12:29
you have decided that these leaves are00:12:31
needed deactivate00:12:32
and launch a new one with changes in references,00:12:35
what exactly do I recommend doing and why00:12:37
not just change this ladder, do a00:12:40
renew because when we do a renew00:12:42
boost, the listing is not as strong00:12:44
as if it is a new place ng, but00:12:49
recently I have been talking about the fact that creating00:12:52
new ones leaves, regardless of it, it00:12:54
will be but we have goods in general in your store00:12:56
or do you want to update some old product00:12:58
and launch it again? I recommend00:13:01
not making a copy of some listing, but00:13:03
creating it through a new listing. Why,00:13:06
on the one hand, it seems that the00:13:08
creation copies of the listing should not in any way00:13:10
affect its ranking for the system00:13:13
because it simply must be00:13:15
carefully worked so as not to fill00:13:17
in the same fields, but I have already00:13:20
talked about this in the telegram channel or00:13:22
Instagram, but here I will repeat it again00:13:24
because this topic is very relevant for00:13:26
today's issue, I followed00:13:29
my husband who is a00:13:30
bigdata specialist in this analysis of large00:13:32
amounts of data to optimize00:13:34
business processes and we came to the conclusion that00:13:38
yes, everything seems to be logical and creating a00:13:40
copy should not interfere with you in any way, but on the00:13:43
other hand, the chain of the site is determined by a00:13:46
new one content00:13:48
when they give a boost for each new00:13:50
launched listing, their goal of this boost is to00:13:53
quickly analyze the00:13:57
work of the new content and perhaps by00:13:59
analyzing a large amount of data00:14:01
they could track that the content was created00:14:05
through the copy button, the copy does not give the00:14:08
site new content, which in essence it is00:14:10
not like that the new content is that this00:14:11
glazing is new by some small00:14:13
amount of percent, that is, in fact,00:14:16
this content is known to the site and the00:14:18
site does not need to spend its resources on00:14:21
analyzing it, processing it and00:14:24
identifying how it will work and00:14:26
whether it is possible to create walls using the algorithm00:14:29
through a copy may not have this empty00:14:31
output because the system already knows00:14:33
what to do with us, this is, of course, a00:14:35
hypothetical assumption, but it00:14:37
seems quite logical to me and that’s why I’ve been00:14:42
creating new listings for the last few weeks not through copies but through a00:14:44
new section, yes if Is this a force in which I don’t00:14:47
plan to change00:14:48
the title, then I’ll copy it from the previous00:14:51
lessing 100 who I’m going to write and00:14:52
create a copy of now, but technically I’m00:14:55
going through the path of creating a new listing,00:14:57
they are copies because it seems to me that this00:15:00
can affect its ranking and so00:15:03
As we work with insi, a lot of00:15:06
conclusions are based on assumptions,00:15:09
so I’m following this path, that’s00:15:13
all for today, if you still have00:15:16
any questions about this topic or00:15:18
any other related to00:15:20
marketing with social networks,00:15:22
please do not feel free to come to00:15:25
us in the telegram chat link to it00:15:26
below ask these questions there I am00:15:29
energetic participants will definitely help you,00:15:31
in addition, you can contact me00:15:32
personally for individual advice on00:15:35
your store or niche I hope this00:15:37
issue was useful for you please00:15:39
subscribe to my channel put00:15:41
your likes,00:15:42
we will develop on these togetherDescription:
🌟 Подписывайтесь на мой канал на Patreon, чтобы получить максимум полезного контента — https://www.patreon.com/taniabondar ⚡️ Все услуги тут https://www.taniabondar.org/ Сегодня обсудим такой вопрос, как перезапуск листинга. Когда и зачем делать ренью, стоит ли давать шанс малоактивным листингам и почему. Присоединяйтесь к нашей тусовке! Обмениваемся полезной информацией, опытом и лайфхаками по продажам за границу здесь: ▪️ Для быстрой связи пишите в телеграм @Taniabondar ▪️ Telegram канал по Etsy https://t.me/EtsyBiz ▪️ Telegram чат по Etsy https://t.me/EtsyBizChat ▪️ Telegram чат по продажам за границу (Shopify, Amazon, соцсети) https://t.me/sell_abroad_bondar_chat ▪️ Мой Instagram https://www.instagram.com/taniabondar.live/ ▪️ Facebook сообщество https://www.facebook.com/tania.bondar.etsy.promo/ ▪️ Моя реферальная ссылка для открытия и получения 40 листингов: https://www.etsy.com/invites/sell/?iid=QTZ-FI3Zshc0UNcf2EvWao_SBRTkeFZATm63frHbsTM. Обещанные ссылки: 1. Работа с брендом, часть 1 https://www.youtube.com/watch?v=o9SLNbtQIQ0 2. Работа с брендом, часть 2 https://www.youtube.com/watch?v=c-CxEqUdFGk
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