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Video tags
Subtitles
Russian
00:00:03
there are still 10-15 minutes and then00:00:04
polymerize discuss in00:00:06
previous module I remind you what is there in00:00:08
last module was scouting00:00:10
technology of competitive environment00:00:12
I've already talked to my colleagues00:00:16
someone heard in a problematic interview00:00:17
expert interview And if anyone is interested00:00:21
Raise your hand, do you have any questions?00:00:22
on the last module discuss you00:00:25
did homework there and00:00:26
we've worked with the trackers, there's something left00:00:28
incomprehensible We are ready now right before00:00:30
on the main unit literally 5-10 minutes00:00:32
work with you00:00:34
draw some conclusions to make it simple00:00:37
fix modulation by past00:00:39
Who is ready with his hand raised for us00:00:42
Leonid and I just climbed up00:00:48
I have such a feeling we need00:00:50
as if you and I are like a radio host00:00:52
we communicate in a way where everything is real00:00:55
time is broadcasting00:00:57
Lyosha raised his hand while lying down. Let me be with everyone.00:01:00
save the situation00:01:02
radio presenters00:01:04
radio host in the startup world00:01:08
listen Well, scouting is very interesting00:01:11
technology was we worked out00:01:13
scouting and a little it turned out that we00:01:17
hike for the shaft of the ocean so swam00:01:18
Now let's think what to do00:01:21
This is a very interesting situation for us and00:01:26
the last module was really00:01:29
I think it's important because like you00:01:33
they said here are the companies that rely00:01:35
on technology tries to develop them if00:01:37
won't look ahead to see what's ahead00:01:40
What's the next technology that picks everything up?00:01:42
these investments are absolutely useless00:01:44
They will go around them even in an empty base.00:01:48
perhaps this conclusion can be drawn00:01:51
Listen, but it’s cool, you know, I’m glad that00:01:54
you came to the conclusion that you turned out to be you00:01:56
ocean and only technology is not now00:01:59
very promising to compete00:02:02
today, by the way, there is one system that we00:02:05
we'll figure out00:02:08
fell into the ocean, competitors are being built and00:02:12
something new market00:02:14
Thank you, by the way, for bringing up this topic Len00:02:17
you weren't on the forum directly00:02:19
before launching the main part of the accelerator00:02:21
industrix and there were five projects00:02:24
who spoke directly00:02:26
Peredyukov and received our first time00:02:29
when you received developmental feedback00:02:30
communication from the General Director of Gazprom00:02:34
not all developing samples were very00:02:35
cool and I don't have the same project every time00:02:39
does he admit to us that he is not with us?00:02:43
vertical take-off which is simple00:02:46
came out well sealed we received00:02:48
feedback guys Well listen to00:02:50
there are a lot of us doing vertical take-offs and00:02:52
other condition monitoring systems00:02:55
pipeline wells and problems00:02:58
so that they take off as they took off and in00:03:00
how they land in conditions00:03:01
crosswind and storage conditions00:03:04
critical temperatures, that is, such00:03:07
moments that basically motivated us00:03:10
he didn't create today's block00:03:12
I expected it to be like this00:03:14
today but we made sure to include it here00:03:16
ocean strategy because it seems that00:03:18
in pursuit of the technologies that you00:03:21
invented we lose focus with this00:03:25
approach like jabs to bedan that is work00:03:28
must be done and the client wants00:03:31
they get some value for themselves00:03:33
just technology, that is, technology00:03:34
everything is secondary and primary is the result00:03:37
which the customer receives from the point of view00:03:39
again his goal setting is there00:03:41
the task of current problems of benefits that is, we00:03:44
We will always be with you in this field00:03:46
work today too continue So00:03:48
Thank you00:03:50
today's topic context colleagues who00:03:52
still ready to share I think it's sushi00:03:55
it's time to give stars to the active one00:03:57
work before starting00:04:02
always when he comes he waves his hand00:04:05
and it's fun to do it like that I tell him00:04:06
always the answer00:04:11
the mood lifts another camera00:04:15
activity00:04:18
Natasha still has her hand raised00:04:23
Yes, I will also be with the camera today.00:04:26
I would like to share my experience of how00:04:30
since scouting and technology are a little different00:04:32
here and in my work situation00:04:36
I often found myself in situations where you00:04:39
you reinvent the wheel and that is you00:04:42
invented that is, you even brought it00:04:44
value joyful And then there through00:04:46
some time means you'll find out what it is00:04:49
Already invented and in fact00:04:53
an extra two hours of googling for you two00:04:56
months of working time00:04:58
Look how cool you know it has become00:05:03
talk about the invention of the wheel00:05:04
Do you remember us each of the examples This00:05:08
reinventing the wheel How to00:05:10
it’s strange even on the red ocean the bike is on00:05:14
the whole ocean can be endless00:05:16
invent new bicycles If00:05:18
pay attention Yes, as in modern00:05:20
In reality, new brands are appearing00:05:23
which represent bicycles and here00:05:26
with the advent of sharing, a whole00:05:29
niche00:05:30
needs bicycles they were needed00:05:32
reinvent I want to give an example00:05:34
and there really is a real one here00:05:36
craft saw St. Petersburg Well such00:05:38
medium size not huge but00:05:41
it is quite seriously known and they00:05:44
made one of the bicycle brands00:05:47
marketing recently00:05:49
folding bike is so portable00:05:52
It is clear that the new design is exactly what00:05:59
they booked under their best likes00:06:04
once00:06:06
they actually look like the products00:06:09
bicycles made released just this00:06:12
was an experiment What do you think For what00:06:14
time from the start of sales00:06:16
official00:06:25
or bicycles00:06:29
I'm bad at guessing so I won't00:06:32
try to guess but I'll guess00:06:34
that the value was not the bicycle, namely00:06:37
in a brand like someone buys for example00:06:40
sneakers for crazy money just because00:06:43
that this is some kind of brand or brand00:06:48
this is the same approach, this is the same logic, well, sort of00:06:52
they broke the situation a little00:06:55
I just sent the report one by one00:07:02
In general, we also have experience in scouting00:07:05
tell us00:07:08
I'll answer simply00:07:11
Colleagues00:07:13
the bikes were sold in 30 minutes00:07:15
pieces each table 40 thousand now guys00:07:18
they think why we made only 5 and how00:07:23
Kirill Let me tell you now00:07:26
[music]00:07:27
we essentially don’t believe you should either00:07:30
there is such activity and we have scouting00:07:33
necessarily a thing and essentially we are a project00:07:36
we almost started with scouting00:07:39
spent about two months, maybe even00:07:42
more00:07:43
that's basically where we were00:07:47
the ocean but we are basically in it00:07:51
deliberately found actually00:07:53
threw away all the unnecessary things and said we are this00:07:56
the ocean is supplemented by the fact that they don't have us00:08:00
let's do it a little differently and this00:08:04
[music]00:08:07
scouting turned out to be 760 pages00:08:10
schedule of everything00:08:13
like this00:08:15
how 760 pages were then analyzed00:08:20
the whole task was shoved into the GPS chat00:08:25
essentially analyzed the preparation of a report and00:08:28
there was an analysis. You could say so00:08:31
the report had to be analyzed00:08:34
respectively thousand five pages Yes00:08:36
if we say No, well, essentially We00:08:39
collected all the information on the Internet00:08:42
one can even say similar technologies and00:08:46
everything behind them is like this00:08:48
used and then just everything with everyone00:08:50
compared with graphs00:08:53
Well work Space program But this00:08:56
straight heroism you know I'm a lot00:08:58
worked with analytics with big data And in general00:09:01
date Sansom was fond of there for several00:09:04
million records and Nagy came00:09:06
consciously come to the conclusion that00:09:08
detailed detailed information always00:09:10
it's good, but that is, you can very much00:09:12
dig in because of this we are looking for00:09:14
some prototype of objective information00:09:16
so as not to try everything in the world00:09:19
analyze because it might otherwise00:09:21
dig in to kill time, that is, we are here00:09:22
Slin come with you00:09:25
We appear there too The key rule00:09:27
order that no one canceled that 20%00:09:29
information gives 80 percent result00:09:31
Well, as in principle in all areas, but00:09:34
people here can still have their own opinion00:09:36
will I just immediately remembered the meme in my head00:09:39
type data exists and analysts00:09:41
Just00:09:46
right away when we're just talking really00:09:49
it starts somewhere00:09:52
point After which there seems to be a lot of data00:09:55
in order to Yes Listen here find here00:09:58
every time we come back now for 5 or00:10:00
I don’t know how you use it and I didn’t start00:10:01
you started something in your practice00:10:03
use Jaji Piti but I have this one00:10:05
I always test my perseverance00:10:06
in parallel with your analytics and honestly00:10:09
saying sometimes that's the accuracy of what the chat00:10:13
G5 starts producing well no more than 7000:10:15
percent To be honest, I already have an eye00:10:17
twitches, I'm afraid to fatten him up00:10:20
data to do something00:10:22
to the analyst it's all fine, it's just him00:10:25
overfed, that is, now you need00:10:27
spend it00:10:29
true if earlier 10 minutes00:10:30
generated a request received relevant00:10:32
data now you need to spend 40 on00:10:35
quality request then only00:10:37
it will work out This information00:10:39
hands hanging00:10:45
Dmitry, that is, of course00:10:48
Good afternoon colleagues00:10:50
I thought about whether to speak out or not and couldn’t00:10:54
cope with yourself00:10:55
we want to speak00:11:00
but we work from the point of view of this00:11:03
anchor direction00:11:05
production of hand tools including00:11:08
we also went to the market and00:11:11
that means we found out what’s on our market00:11:14
what happens we realized that nothing is needed00:11:17
besides the cheap price it means you understand what it is00:11:21
Dead end branch of development00:11:24
because with China and India we have to carry00:11:27
very hard to compete, including00:11:31
we found out the following trend, it’s clear that00:11:36
DIY networks00:11:39
put serious pressure on the market with00:11:41
in terms of product requirements00:11:44
and they buy everything cheapest00:11:48
against the background that00:11:52
total number of customer reviews00:11:54
these are cheap negatives00:11:58
and so far the networks are confidently winning00:12:02
consumers00:12:04
consumers are struggling with the inevitable but for now00:12:06
that they can’t win without success means00:12:10
and in this regard, we have chosen for ourselves00:12:12
after all00:12:14
produce products00:12:16
which is still to a greater extent00:12:18
complies with GOST Well and so00:12:21
positioned in the market took their place00:12:24
carry the niche and confidently hold it there 3000:12:27
percent00:12:28
domestic manufacturer of manual00:12:31
such an experience00:12:34
I'd like to hear from00:12:39
colleagues How about this story anyway?00:12:42
there is here I dedicate professional00:12:46
community they all say it00:12:50
means the use of normative vocabulary00:12:52
they say that when will it end00:12:54
and what to do about it because but those00:12:59
grandparents who are cheap00:13:01
buy They don't write reviews that are clear00:13:04
reasons So those who can write Bye00:13:08
what doesn't work00:13:10
professional community means00:13:12
Now00:13:13
want to unite in order to enter00:13:17
Government And at any time00:13:20
to put pressure on00:13:22
regulatory on the network so that they still00:13:25
started placing products on shelves00:13:28
appropriate00:13:30
minimal human requirements Here00:13:34
this is a trend, how will it end? Bye00:13:36
unknown What do you think00:13:40
but I don’t know, can you comment a little00:13:43
our history is far from operator00:13:47
I have a very clear topic for me00:13:50
Several projects passed through me00:13:52
who are somehow involved00:13:54
online reputation at the level of reviews on00:13:57
level of interaction with chain retail00:13:59
at the level there, well, they just chose a segment00:14:02
for example we are going purely there private00:14:03
dental clinics and we work there00:14:06
with reputation with reviews with everything00:14:07
the rest are really psychological00:14:09
simple How it works If a person00:14:12
extremely dissatisfied with something he will write a review00:14:14
that he is extremely dissatisfied as a rule00:14:16
his dissatisfaction is often associated with00:14:18
there is not a product, but a process00:14:21
interaction with direct00:14:23
distributor and so on And those who00:14:26
satisfied will never write anything Well00:14:27
just because the whole part is everything00:14:29
normal and accordingly there is now00:14:31
a solution that allows00:14:34
work in this direction00:14:36
stimulate and perhaps just here00:14:39
you just need to work with distros00:14:42
retailers and so on and00:14:44
professional community in part here00:14:46
interaction with the public00:14:49
consumer public if not00:14:52
well, yes, the second second moment is regulatory00:14:54
no one canceled the jar, good practice00:14:56
Why am I not here? By the way, here’s a visit00:15:00
Just [music]00:15:01
a man recently put on a suit for the first time00:15:05
for three years00:15:08
this is probably already a former jar by the way00:15:13
Yandex Market directions I remember00:15:16
talked. They have a lot of work, of course.00:15:17
there was a lot00:15:20
the main thing they wanted to do after all00:15:22
break the topic so you can have alcohol00:15:24
buy with delivery00:15:29
Yes, thank you very much. Well, we’re moving00:15:31
in the right direction but Dim Look I00:15:34
I'll tell you my opinion, I gave it ahead00:15:36
just speak out we work with00:15:39
retail chains aren't even there yet, but I'm at everyone00:15:41
stages worked that part ever00:15:42
originated and I worked primarily00:15:45
sige market that is markets quickly00:15:47
wrapping a group of food products00:15:48
household chemicals there competition suppression00:15:51
it was much earlier and the first problem00:15:53
prices are also there, language is again a question here00:15:57
work firstly with buyers because00:16:00
Bayer is the kind of person who is on that00:16:03
side if we talk00:16:05
his positions are tasks are problems00:16:08
fears There are benefits and it works and00:16:11
they think the framework is for PR, he cares there00:16:13
turnover of the resulting space00:16:15
return per square meter of shelf and we00:16:18
we work with this category because00:16:19
by and large cubic capacity of cheap00:16:21
instrument and cubic capacity00:16:23
quality instrument It is the same00:16:25
question of marginality00:16:26
absolute which gives this square00:16:28
and together with the shelves the need for this shelf00:16:31
supplier problem because of this we immediately00:16:33
let's go marketing it00:16:34
stimulating events within the network00:16:37
just to support demand is the first00:16:40
history and no one canceled the tasks00:16:43
label holder manufacturer00:16:45
marketing servo control that is00:16:47
managing online reputation when00:16:49
writing reviews falls on your shoulders00:16:53
winding up on the sites we will00:16:55
next business modeling on00:16:57
next week the channels will talk00:16:59
retation will be an information channel00:17:01
making decisions we must understand00:17:03
How are we present there?00:17:05
We spend the marketing budget on this so that00:17:06
sell So if we're talking about00:17:08
mass market which is already in its late stages00:17:11
stages of scaling we capture And we00:17:13
we are building marketing That is, it will be00:17:15
normal practice that there will be no networks00:17:17
want to take it because they have it00:17:18
cheaper but always Villa reverse fork00:17:21
What are you guys doing for cheap?00:17:23
the shelf is not rubber and chasing 10000:17:26
rubles margin you've never been there00:17:29
capitalization will not seem serious00:17:30
because of this there are other tools00:17:32
included including what we gave00:17:34
cheap products in the line but a regulator00:17:38
how the suppliers left00:17:40
premium segment and middle segment00:17:42
colleagues, I suggest you quickly tell yourself00:17:45
the word then to the novel Roman was also a hand00:17:49
raised and then move on to the main topic I00:17:51
I hope that we will go even faster so that00:17:52
It won't keep you long if it's not a weekday00:17:54
Asya I'm glad to see you Hello everyone too00:17:58
glad to see I wanted to comment on00:18:01
the example given by Leonid00:18:03
inconsistency of value for00:18:05
consumer means Well there you go00:18:08
Leonid says that the brewery00:18:11
made a collab with00:18:13
bicycles and in general they are fast00:18:15
dismantled and I'm sure I have information about00:18:17
that there are two large00:18:19
beer manufacturer in Russia order Well00:18:22
now they are carrying out not now but they were carrying out00:18:24
tenders in the recent past for PR00:18:28
companies00:18:29
among PR agencies about in short how to00:18:33
the meaning of the company They want to increase00:18:35
beer association social00:18:38
responsibility, that is, it is assumed00:18:41
What means00:18:42
social responsible consumption00:18:44
alcohol so that it is associated with beer00:18:48
And thereby increase your00:18:49
consumer attractiveness00:18:51
the consumer then wants great drinks with craft beer00:18:54
beer shop00:18:58
here is one more point by the way axis I00:19:01
complementary I just know00:19:03
I found an excursion here on Moscow00:19:05
accidented factory So one killed me here00:19:08
moment They say We often are00:19:09
sponsor of sporting events I think00:19:11
Well, we've arrived00:19:16
they really work in these00:19:18
directions and they have a big problem00:19:21
there is actually a need for Russia00:19:23
understand what they are not advertised00:19:25
maybe they can't afford it00:19:27
TV flyers advertising there magazine00:19:29
nothing at all until they introduce00:19:32
non-alcoholic brand And that's the only way they00:19:35
can do an associative series Yes there00:19:37
just a non-alcoholic drink Yes already00:19:39
how to advertise this way00:19:41
indirectly their alcohol Therefore they have00:19:43
no they have the opportunity to spend00:19:45
money for marketing but there is no way to get it00:19:47
nowhere to spend That is, there is money00:19:50
and there’s nowhere to spend it, so of course it’s very00:19:52
there is a lot in this part of the tasks00:19:55
Yes, they do as much as they can00:19:58
it's just the craft guys they have there for00:20:01
they have their own story in their head, they really do00:20:04
them before the big beer festival00:20:05
when people don't stand on their feet in front of it00:20:07
marathon 1 before means this is it00:20:11
social indulgence when oneself00:20:13
you make excuses I ate for New Year I ate00:20:16
cake and then this00:20:17
Then00:20:22
Yes, well, what do we have there? Roman raises00:20:25
Roman then lowered his hand if00:20:28
comments or something you want to say in00:20:30
broadcast We are ready to release and then Thank you00:20:32
I just took my hand off to time everything00:20:34
made it in time00:20:35
don't worry, we'll make it today because00:20:38
that we have reduced the quantity today00:20:39
activity to you I understand that00:20:41
It’s very difficult, the weather is so bad, I don’t know how it is00:20:45
It's so hot here in Moscow right now00:20:47
Well friends, let's get started00:20:49
I greet everyone directly. If00:20:51
suddenly forgot you are on00:20:52
indus early prioxelation program00:20:55
stages of development you begin us with you00:20:56
there is a team competition, I saw what happened00:20:59
certain retubations00:21:00
redistribution of team members00:21:02
Polina did this for us, but Lenya00:21:05
What do you think? What is your hypothesis?00:21:07
influenced somewhere the attendance of the past00:21:09
module and whether our commands worked00:21:12
points for attendance I don't think there were any00:21:14
last time one hundred percent And definitely not00:21:17
because of this the guys had no effect00:21:20
attendance but you have the opportunity00:21:22
because just yesterday we00:21:25
talked to trackers00:21:27
Because of this, it’s completely radical to the end00:21:29
weeks the situation will change because we00:21:31
decided to include performance00:21:33
We have now integrated you with trackers00:21:36
our information platforms and ratings00:21:38
for this on Saturday you will see the ratings already00:21:41
taking into account how trackers rate you00:21:43
and points will go to the team account00:21:45
all projects that work with00:21:50
trackers That is, you have three projects there00:21:52
within one team training then this00:21:54
will go all the tracker rooms remember00:21:57
what did you distribute to your trackers?00:21:59
let's see how you go to the trackers00:22:01
How is your executioner but trackers on this00:22:03
also see Gazprom Neft for this to us00:22:05
Of course it’s interesting first of all guys00:22:07
who are actively involved who00:22:08
work on homework assignments00:22:10
work with trackers and make hypotheses00:22:14
and plan the development of their projects in00:22:17
in the individual competition we start00:22:18
level out the situation Lyon I think that00:22:21
we need to stop being evil coaches00:22:22
and become good trainers and distribute00:22:24
stars just for activity for being cool00:22:27
insights So there are enough guys now00:22:30
you're all walking a little tight, but I remind you that00:22:33
today we have already dedicated to Muscanin about that00:22:36
what about this activity during the period00:22:39
warming up our homework Let's sort it out We too00:22:42
we will give stars for what you are00:22:44
come early and get involved actively00:22:46
process Maxim You have a hand00:22:50
me just at the last lesson Two00:22:52
stars00:22:54
and Listen, this means it hasn't been updated00:22:57
it means it hasn't been updated it means we00:22:59
and you know how technology sometimes00:23:01
fail especially when we00:23:04
we use Western technologies specifically00:23:06
Google didn't update, loaded data00:23:08
Let's check So it's possible00:23:14
guys let's update I think it's over00:23:16
today's lesson we are So00:23:18
I remind you that today we will00:23:19
continue to work in the rooms I don’t know00:23:20
how much has this set your teeth on edge or00:23:22
by the way, Gazprom Neft is interested00:23:24
a Does working make you irritated?00:23:26
over these end-to-end cases So00:23:28
you can put plus we in the chat now00:23:30
we've already come to terms with it, we like to work00:23:32
teams on it as a project within00:23:34
I don’t like the training sessions minus at all00:23:37
in the end when it ends00:23:40
Lenya, I offer you for now on the monitor00:23:42
while I'm just babbling and working hard00:23:45
plus or minus writes Nikolay Okay I saw00:23:48
so friends, but we have already started with this topic00:23:52
today to communicate about what is00:23:54
blue ocean strategy that in any00:23:57
even if you and I have developed00:23:59
some new technology absolutely00:24:01
you and I will not have a situation where00:24:04
there will be competition there will be competition00:24:06
always and we need to go a little beyond00:24:09
the limits of what we offer within00:24:12
technological solution but let's00:24:14
so that they can warm me up a little too00:24:16
let's start with the case of Thomas Edison in general00:24:21
one of the leading inventors00:24:23
controversial figure regarding five00:24:25
thousands of patients because there are different opinions00:24:26
enters how he got them but it doesn’t matter00:24:28
history he uh remained like a great00:24:33
commissioner for 5 thousand patients00:24:34
almost most of everything is there00:24:36
inventions have been commercialized00:24:38
We still use many of them today00:24:41
and when did it develop before00:24:43
accept a new employee to your company00:24:45
invited him home from dinner if00:24:48
the invitee sat down at the table before00:24:52
tasted the dishes offered00:24:54
Edison never offered him a job00:24:56
Why do you think Edison never00:24:59
offered to such a potential00:25:01
to the candidate00:25:02
work00:25:04
it is possible with a raised hand hypotheses is possible00:25:07
write to chat yes Natasha00:25:11
but just because00:25:14
a person follows a well-worn path, that is00:25:18
he's used to sitting down to dinner, taking a salt shaker00:25:22
salt That is, he does not taste it is unknown00:25:24
can be over-salted or under-salted there00:25:26
everyone has different tastes00:25:28
What do you think is still paramount?00:25:30
what the dish was salted or not salted00:25:33
Or is it some other factor?00:25:36
which00:25:38
He notes that the person does not check00:25:43
situation Before accepting begins00:25:47
act00:25:48
well heard Thanks Nikolay00:25:53
I have a secret profession: cook 2 300:25:57
I don’t remember anymore, but we are pure cooks00:26:00
we get mad when this happens because00:26:02
there is a feeling that they don’t trust us and don’t00:26:05
recognize our professionalism00:26:07
devalue your work00:26:10
Yes, and they don’t trust even tests00:26:14
there is no trust this is the level of trust00:26:15
Thanks for the thought I would land it in00:26:18
within your interaction with00:26:20
Gazpromneft because exactly the same00:26:22
when you will make problems or00:26:24
expert interview putting forward hypotheses about00:26:26
problem And remember in terminology00:26:28
Gazprom Neft challenges00:26:30
pay attention to this, yeah00:26:32
the very situation of the issue or some00:26:35
proposal may be called00:26:36
certain ones that will cause00:26:38
uncertain reaction from00:26:40
customer00:26:42
good islav00:26:46
and I forgot to take my hand Well, the same thing00:26:49
Nikolai said That is, the man invited00:26:52
invited a person home in principle already00:26:54
this is the first stage of trust and that00:26:57
man because maybe not very much00:27:00
delicious, let me add some salt that way00:27:02
it turns out by minimizing the work of whoever is there00:27:05
there was someone there making it lunch so00:27:07
we trust the person00:27:10
Okay, listen to our hands, let's have two more00:27:13
hands and let's move on, such a reaction00:27:15
will00:27:16
Rum Come on00:27:18
I think it came from the fact that the engineer is not00:27:22
should stereotype to draw conclusions only00:27:24
based on experience and analysis therefore here00:27:26
I probably won’t go through the approach at all and00:27:28
way of thinking Da Rom Thank you right in00:27:31
the thesis hit the point first of all00:27:33
worried that there was a certain00:27:35
stereotypicality automation00:27:37
make a decision when a person does it00:27:39
before testing the hypothesis when he leaves00:27:41
already a concrete solution but a potential one00:27:43
The question was such an employee was not needed00:27:46
maybe something to add00:27:50
I have something completely different00:28:08
England Yes, so that if a person still has00:28:11
I have the opportunity for a diligent employee00:28:13
was trying00:28:16
thanks for this you build around00:28:19
diligence I heard but I just don’t know00:28:21
did you bother me on air because00:28:23
I have00:28:24
My country's internet was interrupted00:28:27
bad good Well come on Dmitry00:28:29
Let's listen and move on. We'll love you00:28:31
maybe you have your own opinion Thank you00:28:34
a little about something else I guess maybe00:28:38
checked the social status, so to speak, and00:28:41
financial situation of one's00:28:45
if he has no salt, he comes to visit and00:28:49
salts two lumps of sugar00:28:54
and Dim Well, that's a good guess from the point of view00:28:57
from our experience Yes, because usually00:29:00
some kind of reflex00:29:01
signs or observation because00:29:04
this neural network is formed when00:29:06
man is already just systematically00:29:09
makes a good hypothesis here but00:29:11
after all, the original answer is00:29:13
was about the fact that there is already a certain model00:29:16
behavior and the person immediately leaves the decision00:29:19
before diagnosing the problem and00:29:21
did not evaluate different development options00:29:25
some decision to take This is Edison00:29:28
basically stopped me from00:29:30
take the person further to work, that is00:29:32
guess when it will be00:29:33
engage in development discoveries00:29:36
technological solutions Exactly the same00:29:37
there will be quick solutions without breakdown00:29:40
Nothing how it can develop So well00:29:43
friends Let's move on00:29:46
today we will talk to you about strategy00:29:48
with the head of the ocean again this is a metaphor00:29:51
it is assumed that recently this industry00:29:55
Where00:29:56
the water is stained with blood competition but00:30:01
By and large I assume that the market is already00:30:03
held a large number00:30:04
technologies and technological solutions00:30:06
a large number of players and leave with00:30:09
with a new solution it is quite difficult and00:30:12
You will00:30:13
give at some price, that is, at great cost00:30:16
not a very interesting market from a point of view00:30:17
from the point of view of the development of some solution00:30:19
especially when there is some comprehensive solution00:30:23
The blue ocean is so small00:30:26
coves where small companies can00:30:28
actively grow develop because there00:30:30
there is simply no competition and so it is00:30:33
metaphor Naturally, just like that00:30:35
there is no bright view but we suggest that we00:30:37
we can create such protected00:30:40
little flowers within the framework of even the scarlet concept00:30:43
markets, that is, the task is not to00:30:45
find some kind of established niche00:30:48
where to go and that even in00:30:50
conditions of the red ocean we can create00:30:52
so small and big on the blouse00:30:54
which we can focus00:30:56
focus on tasks and priorities00:30:59
our target audience understanding the key00:31:01
client criteria to make a decision and00:31:04
by doing them you become unique00:31:07
suppliers who offer00:31:08
a unique product exclusively for00:31:10
this target audience for this is ours00:31:12
you have a certain way of decomposition and target00:31:16
customer groups and niche definition00:31:19
which we will work for the first time00:31:21
the methodology was applied and proposed for00:31:23
market Professor Chan Kim and they offered00:31:26
in 1998 when the strategy book was published00:31:30
ocean00:31:35
apparently interference00:31:42
Danil You just don’t have me there00:31:44
I turned off the sound ok colleagues but00:31:49
for the first time directly methodology00:31:52
ocean Oddly enough they used 5000:31:54
second year and it is possible that one of00:31:57
our participants know which company00:31:59
subconsciously used for the first time00:32:02
blue ocean strategy when created00:32:04
it has become an entire industry in the scarlet market00:32:07
really new00:32:08
on that moment00:32:12
ready to listen to answers00:32:15
but this speaks of your discretion and00:32:18
understanding00:32:21
I think they were talking about Cirque du Soleil00:32:25
Soley suggested it was later00:32:27
it was the 60s but this is not the first00:32:29
company that applied the strategy00:32:31
blue ocean but the purpose of salts is very00:32:33
often discussed in cases and even today00:32:35
it will be more fun for us to send00:32:38
Yes, colleagues, is anyone else ready for a hypothesis?00:32:41
nominate who was the first to use Dim U00:32:44
your hand is raised or you haven't forgotten00:32:47
lower00:32:51
colleagues car sharing cheese du Soleil Well, you can00:32:55
chat write00:32:56
I will also read out the answers. Let's do more00:33:00
literally there is one or two answers possible00:33:01
write and we will move on for now00:33:05
I'll look at the wallet but it's not very deep00:33:09
ocean Henry Ford No see Henry Ford00:33:11
suggested conveyor assembly too00:33:14
but opening but for the first time the very first00:33:17
company has applied an ocean strategy to00:33:19
market it was a company of brothers00:33:21
McDonald's who invented fast food and00:33:25
they started on a very busy00:33:27
competitive market when everything is already00:33:29
competed, it seemed like nothing new00:33:30
they cannot be invented on the market for the first time00:33:32
we used today usually we when00:33:35
We analyze the strategy of the ocean, we give how00:33:37
There is a review to understand how it works00:33:39
factor analysis of ocean head strategy00:33:42
But today we decided that we won’t do it00:33:47
So, according to statistics, most of the profit00:33:50
companies 86 their influence within00:33:53
red ocean getting only 3900:33:55
percent of profit but if we talk to00:33:58
In general, how do you feel about the current situation?00:34:01
market rule00:34:03
monopolized here the rule works00:34:06
Pareto and the first 4-5 players as a rule00:34:09
holds 80 percent of the market if we want00:34:11
enter such a market We provide with you00:34:13
in the tail of this rattlesnake like00:34:15
rule 14% of new companies per share00:34:19
which comes there with some straight00:34:21
crumbs of tears because of this our path is00:34:24
Putin is on you or in order to find with00:34:27
an innovative solution that has00:34:28
value for our target audience here00:34:31
there are key principles of the blue strategy00:34:34
Ocean's first principle is no competition00:34:37
the main thing is that you don’t have to spend money because of this00:34:39
strength and time to overcome it is the main thing00:34:43
look for our target audience and resources00:34:46
Need to spend on creating for the end00:34:48
consumer for or rather not for all groups00:34:51
target client to catch for specific00:34:53
target clients who may be00:34:55
interesting or that interest you with00:34:57
points of view00:34:58
effective demand00:35:00
the structure of the industry can be influenced No matter how00:35:03
strange, that's why it needs to be expanded00:35:05
boundaries or form on its basis00:35:07
a new industry But in particular we have00:35:09
today you gave an example of the Circus Du00:35:11
Soleil And this is an extension00:35:14
existing market boundaries That is, if00:35:16
We imagine what we were00:35:18
circus before then this is usually00:35:20
target audience: parents with children00:35:22
rule directly00:35:24
the recipient was the beneficiary00:35:26
children and all the churches tried around it00:35:29
build a concept00:35:32
offered to work with an adult audience00:35:34
More precisely with young people who were small00:35:36
children whose tastes have changed in such a way00:35:39
thus expanding the existing boundaries00:35:42
industry00:35:44
the number of blue oceans is unlimited00:35:47
I can create new ones all the time00:35:49
products or New characteristics of old ones00:35:51
products but again we are here with you00:35:53
we focus on the client's target group and00:35:56
The decomposition rule works here00:35:58
when we don't try to work at all00:36:00
market And we work with certain00:36:02
categories of target customer groups00:36:04
focusing on them identifying00:36:06
criteria what is important for them when00:36:08
decision making and product development00:36:11
It is for these special target groups00:36:13
clients or searching for new target00:36:15
groups of clients who do not yet have experience00:36:17
consumer in our market We want00:36:20
thus luring them to this market00:36:22
using some new technologies00:36:25
creating a blue ocean is not chaotic00:36:29
set of tools defined logic00:36:31
sequences of actions and this00:36:34
actually adjustable tool00:36:36
and we are walking with you in parallel00:36:39
development of implementation by and large00:36:40
stupid ocean strategies too00:36:42
product approach is very close to00:36:45
design thinking approach because of this we00:36:48
we use it as a forerunner of understanding00:36:50
our target audience understanding the criterion00:36:54
which are important from the point of view of the final00:36:56
the consumer has already rebuilt for them00:36:58
directly defining tasks00:37:01
implementation in our project and those solutions00:37:04
which we can use for00:37:05
implementation of this project because of this00:37:07
also enters the stage and quality of one00:37:10
from the methodology of working on it it is Lind00:37:12
no one canceled the approach so Well, where00:37:16
we can use strategies with you00:37:18
blue ocean is the formation of new00:37:19
products are modernization of existing00:37:22
products adds a certain00:37:24
functionality in particular for modernization00:37:27
product is the guys track that they created00:37:30
electric bike That is actually00:37:33
reference to the old00:37:36
and at times they did such nostalgia00:37:38
they make them into touring bikes and00:37:41
actually occupied the market market00:37:44
pleasure bikes took then00:37:45
Darynok Sherringa Well, just force00:37:48
modernization of existing bicycles00:37:51
education product supplement image00:37:54
product That is, when we are with you00:37:56
expanding to new markets or00:37:58
the formation of new markets in general is00:38:01
defined principles of market creation00:38:03
blue oceans first revision of the edge00:38:05
existing markets Well, as I already said00:38:07
with the principle and the church of salts when we00:38:09
we say that we will focus on00:38:12
consumers or audience that is not00:38:14
experience for example in an existing market or00:38:17
they were once our clients but in00:38:20
because they have evolved00:38:21
the market is no longer interesting They left00:38:24
this And we will somehow have them00:38:26
return this market by giving new00:38:28
values00:38:29
we are with you the second principle is focusing00:38:32
on the whole picture and not on individual ones00:38:34
technologies, their solutions, that is, we00:38:37
must be suitable from the point of view00:38:39
methodology jabs to bedad that is work00:38:41
must be done and we must see00:38:44
category of the final result, that is00:38:46
why does the client need this or00:38:48
Answering the question to What yes that is00:38:50
every time he comes back. What about the client?00:38:53
wants to receive a quality image00:38:54
we discussed the specific result with you00:38:56
at Kazdeb the drill option and we understood that00:39:01
a person doesn’t need a drill by itself00:39:03
Unless he's doing it00:39:04
professionally repairing it for him00:39:06
source of earning tool00:39:08
money, that is, of course consumers need00:39:11
yourself a hole in the wall but it's a hole00:39:12
no need not in itself Ali what00:39:14
solve some other problems here00:39:16
the market allows us00:39:18
understand in particular, for example, a command00:39:20
3m also used strategies00:39:23
blue ocean using again00:39:26
like undressing when you created your sticky ones00:39:28
hooks with special glue that can00:39:31
unfasten or glue zero00:39:32
surface and then remove while transferring00:39:34
relatively speaking to another object00:39:38
it is very important to follow the correct00:39:41
sequence of use00:39:42
tools are as powerful as any methodology00:39:45
design thinking methodology or00:39:47
cash register methodology we are going through00:39:49
certain stages at certain00:39:51
stages we use certain00:39:52
tools Thus we have00:39:54
a certain vision of our00:39:56
target audience criteria by which00:39:58
she decides what is necessary00:40:00
sell our product00:40:03
So the sixth principle is alignment00:40:07
the process of implementation into a strategy and then00:40:09
there is not only what we are developing00:40:11
small technology some product we00:40:13
we start testing with you to create00:40:15
directly products and test00:40:17
them here is actually a Lean approach when00:40:20
we will step by step along small routes with00:40:23
at minimal cost we create some00:40:24
products we check the demand for these00:40:27
products on the market, we look if there are sales00:40:29
and already using specific target experience00:40:32
audience we refine the product to00:40:35
the basic state, that is, the product00:40:37
which will begin to scale and00:40:39
will enable key functions And we begin00:40:41
here with you foreign functions force00:40:44
to speed up the process00:40:45
commercialization accelerate the sales process00:40:47
But let's look at the key00:40:49
blue ocean strategy tools00:40:51
the most important tool is strategy00:40:54
blue ocean is a strategic outline00:40:56
by and large it sounds menacing00:40:59
in simple terms These are just graphs on00:41:02
which you evaluate this condition00:41:04
of your product product condition00:41:08
competitors from the top solution line00:41:12
market or from the line of economy solutions on00:41:14
market and understand what makes you unique00:41:17
and actually break the idea of00:41:21
market when you focus on00:41:22
certain factors making them simply on00:41:26
the order is steeper than that of the strongest00:41:29
competitors and leveling certain00:41:31
factors that the user's skill00:41:33
therefore has no role at all00:41:36
cuts its costs there like this00:41:38
how such nonlinear competition00:41:40
firstly, it does not allow competitors00:41:42
quickly understand in the moment what is unique00:41:44
you are doing to the market what is your00:41:45
competitive advantages for this00:41:48
the moment has not yet been determined until they00:41:50
study your experience and actually create00:41:52
your unique blue ocean00:41:54
as a rule I can say that00:41:55
in the corporate market this may last00:41:58
several years in a row because00:42:01
inertia of any large company00:42:04
very big when she starts when00:42:06
they begin to perceive what is00:42:07
some kind of competition in the market that they00:42:09
lose a certain niche in the market due to00:42:12
this is actually a blue strategy00:42:14
ocean allows you to create on the field in00:42:17
Horizon 5-7 years before competitors00:42:20
will begin to take some initiatives on00:42:23
this is the key tool this is00:42:26
strategic outline is practically00:42:28
the essence of what you do for00:42:30
to visually synchronize commands00:42:32
show what your advantage will be00:42:35
technological solution there or00:42:37
product Where you, on the contrary, will not00:42:39
pay attention despite the fact that00:42:41
the market believes that this is very important00:42:43
some kind of industry standard actually00:42:45
a standard that simply doesn't have00:42:47
meanings for limbs in the classroom00:42:48
because they just aren't looking00:42:51
Here00:42:52
key steps in creating value curve A00:42:55
these graphs are the curve value00:42:57
and so we write out the key features with you00:43:00
functionality and features that help us00:43:02
interests or rather not us but interests00:43:05
our target audience colleagues Reply00:43:07
where do we get these keys from?00:43:09
criteria features functionality Where we are from00:43:12
know00:43:14
what will allow us to evaluate with you up to00:43:16
Michael00:43:18
here we must start from the consumer00:43:20
and those that are essentially problematic00:43:23
interviews are probably decisive there too00:43:25
interview everything is correct problem interview00:43:28
decision interviews and value00:43:30
no one canceled the interview when we00:43:32
we communicate with you target audience for what00:43:34
did you pay attention to what they will do for you?00:43:36
the most important what criteria00:43:38
What is the key criterion for which00:43:41
made a decision what else are you there for?00:43:43
we looked at you in the same way00:43:44
we select more criteria but the Forerunners of everything00:43:47
this is a value interview this is a decision00:43:49
interview and problem interview Natasha00:43:52
hand raised00:43:54
Yes, I’ll add it just when we have00:43:58
we have some experience00:44:00
observation We for example do00:44:02
some for a geophysicist And we ourselves00:44:06
geophysicist and we have experience using00:44:09
product and there are some she looked00:44:12
where we as geophysicists look and this00:44:15
you can use problem interviews00:44:17
just to narrow it down a little00:44:21
script00:44:23
conversation what to ask yes Natasha if00:44:27
I would have brought it directly00:44:29
instrument And this instrument is you and me00:44:32
talked about it00:44:35
Client avatar00:44:39
when they went through the blockchain with you too00:44:42
customer-centric approach too00:44:44
the product approach is at the empathy stage00:44:47
when we develop our client00:44:49
understanding the client was one of the stages00:44:53
moccasins by and large you00:44:56
broadcast your experience how they do it00:44:58
physicists Well, due to the fact that you just00:44:59
passed already knowing where more arose00:45:01
Naturally, you are more focused00:45:04
navigate what is important and what is not important00:45:07
by and large, the first startups are the most00:45:09
effective startups that are taken out00:45:11
from the previous place of work due to its00:45:14
insight into those issues that00:45:16
you came across like a professional00:45:18
geophysics00:45:20
Well, yes, well, then we just extrapolate00:45:23
checking the problem interview now00:45:24
How urgent is this problem?00:45:26
How relevant is it for the entire market?00:45:28
faced the same problems but00:45:30
it always helps us get our bearings00:45:32
and form a Point of you well00:45:35
after this colleagues as soon as you understand00:45:38
key user criteria like00:45:40
rule 5-7 further target audience as00:45:43
I can’t keep the rule in my head00:45:45
But this is within the controllability norm, you and I00:45:47
We evaluate each criterion according to00:45:50
ten-point scale, that is, we enter with00:45:51
you are rated by the rating system00:45:53
criteria because we have00:45:54
quantitative can be qualitative00:45:56
criteria here to put them on the canvas00:45:59
we have to come up with values00:46:01
uniformity, that is, we introduce00:46:03
ten-point scale and you write What00:46:05
is 0 or 1, that is, what is considered direct00:46:08
quite an indicator for this criterion AND00:46:11
give it a ten, well its signs are 10. This is00:46:14
that Yes That is, what signs should00:46:16
have the criteria to meet00:46:18
level 10 thus allows this00:46:21
you need to rebuild yourself on the map of the curve and00:46:24
on the canvas of prices and values and00:46:26
to rebuild competitors because of this 1000:46:30
this is a lot and the products are packed00:46:33
one hundred percent one or 0 is very00:46:35
little or zero - it is missing in00:46:38
product or unit is very small And00:46:41
there is no competition for this00:46:42
attention and thus When we have00:46:45
you already have criteria written down factor00:46:47
We take all competitors We take00:46:49
technological solutions as00:46:51
object of competition that you choose00:46:52
you can choose the technology you can00:46:54
select individual companies or00:46:57
cohorts of competitors that is there00:47:00
premium competitors or economy00:47:02
competitors and build their products on00:47:05
this one on the canvas00:47:08
strategic and build curves00:47:11
value for yourself for competitors is00:47:13
your current state that is First00:47:15
we begin to describe the current state00:47:16
the way it is now, let's just00:47:20
to make it clearer for you, an example00:47:24
group or sowing group of guys who00:47:27
are the owners of the trademark00:47:29
Tefal and they are actually already on the red market00:47:33
deep fryers invented a new deep fryer00:47:36
navigating using tools00:47:38
long ocean strategies to come up with00:47:40
a new unique product that will take00:47:43
and create your own niche00:47:46
not a competitive field specifically for the company00:47:49
sepgr00:47:52
So00:47:54
the next tool with which00:47:56
guys from all groups took advantage of this00:47:58
buyer utility map00:48:01
this tool helps you find useful00:48:03
for buyers the properties of goods and services00:48:05
which the market neglects, that is, what00:48:08
we use here and here actually with00:48:10
we use cg00:48:13
user journey in terms of00:48:16
shopping in terms of00:48:18
criteria presented by the buyer00:48:21
and vertically we paint00:48:24
consumer journey from the moment of purchase00:48:27
further use delivery00:48:29
necessary supplements of care and00:48:31
final use and00:48:34
criteria directly proposed in00:48:37
customer utility map00:48:39
use 6 criteria this00:48:41
productivity is simplicity00:48:42
of use, this is convenience, these are risks00:48:45
pleasantness use pleasant User00:48:48
Experience and sustainability and watch00:48:50
where new niches may arise00:48:54
which are not occupied by competitors What are we talking about00:48:56
we can focus And for example On what00:49:00
did the guys where did they find it00:49:02
for themselves a free niche they saw that00:49:06
there is a need for addition, that is, AND00:49:09
productivity that by and large Since then00:49:12
technologies that were offered on the market00:49:14
required great use of large00:49:16
amount of oil What made it difficult00:49:20
caring for such deep fryers In addition00:49:24
there are certain restrictions on00:49:27
how to remove this oil because00:49:29
especially if it's professional00:49:31
used in catering chains we know00:49:34
that there is no way for them to leak it00:49:39
they must have a sewerage system00:49:40
it's worth recycling this waste00:49:42
additional costs In addition00:49:45
there is a free niche in terms of00:49:48
risks because there are a large number00:49:50
hot oil has certain risks00:49:53
operation of such equipment That is00:49:56
you can get burned Well, if of course you can00:49:58
to a lesser extent there will be negative00:50:00
experience If we are talking about00:50:02
professional use then this00:50:03
at least insurance payments are00:50:06
vacation of our client or rather an employee00:50:09
who goes on sick leave and is pleasant00:50:13
use00:50:14
usually from the current fryer00:50:18
using oil especially open00:50:19
oil leads to what is00:50:21
persistent odors from which are very00:50:23
hard to get rid of and usually should00:50:25
be a strong ventilation system that00:50:28
should quickly pull it out actually00:50:31
we find those problems00:50:33
which are formed around this experience00:50:36
use and this is where the map helps you00:50:39
benefits for buyers for this00:50:41
you can directly lay it out from the point of view00:50:43
customer journey in terms of criteria and00:50:46
see where there is freedom next for00:50:48
your technologies for your product what00:50:51
what else can you think about when00:50:53
will develop minimal00:50:54
capable product for the same Gazprom00:50:55
oil is a map of utility for the buyer00:50:58
the map has two dimensions for you and me00:51:01
since this Polish cycle consists of 600:51:04
steps this purchase delivery00:51:06
use the necessary additions00:51:08
care and end of use and levers00:51:11
their usefulness too 6 is productivity00:51:14
it's simplicity convenience risks convenience00:51:17
use and environmental friendliness of colleagues00:51:19
because of this you can include this in00:51:21
within value interviews within00:51:23
solutions to any interviews or problems00:51:26
interview when to do certain00:51:28
diagnostics of problems of use00:51:31
current technology just does it00:51:33
this will allow you to pay attention00:51:35
at least define the criteria that00:51:37
useful when building a strategy00:51:39
blue ocean00:51:40
Here00:51:42
what instrument do you think is right for you?00:51:44
reminds us of what we've already gone through00:51:48
and what we used in the framework00:51:51
Custom development methodology directly00:51:53
a separate tool that also00:51:55
allowed us to form values00:51:56
proposals are basically a tool00:51:58
which also aims to00:52:00
identify key criteria from a point of view00:52:04
in terms of consumer experience and from the point of view00:52:07
in terms of expectations it is necessary practically00:52:10
suggested00:52:12
go to methodology conducting expert00:52:16
experiments setting hypotheses Yes00:52:18
Maxim, let's go with technology, I guess00:52:21
No00:52:25
So Mikhail Come on yes this is a price template00:52:29
again suggestions he is actually very00:52:31
reminds me a lot00:52:32
and on the basis of Volma then with you00:52:34
creating a value proposition00:52:36
Misha, well, you get a star for this00:52:39
what is direct is missing00:52:44
then we went through it like that before00:52:47
right the closest tool that00:52:49
you and I have already used this canvas00:52:53
value proposition, or rather the right one00:52:55
part of the consumer profile within00:52:57
which we also found out the key00:52:59
criteria from the point of view of the tasks to be solved with00:53:02
point of view of possible benefits and possible00:53:04
the pain is here00:53:06
by adding value canvas you actually00:53:09
you can enlarge up to00:53:12
detail the consumer profile00:53:14
just understanding And if you have a question from00:53:17
this direction00:53:19
the next tool is the four model00:53:22
action when we are with you through00:53:24
problem interview identified key00:53:27
criteria by which the client accepts00:53:30
decision to buy something00:53:32
product and we start with you00:53:36
going to the criteria as a rule I00:53:40
spoke about the family; there may be more of them and00:53:42
the first thing you think is that Terry can00:53:44
simplify or abolish even so00:53:48
there are simply They are not important for00:53:50
target audience Do you know such a certain00:53:54
industry standard That is, everything00:53:55
competitors for some reason for this criterion00:53:57
they fight there, for example, reliability or00:54:00
durability and user times00:54:04
used as subway cards00:54:06
for example, in Moscow we had00:54:08
disposable travel cards but there it seems about00:54:10
reliability, durability does not matter00:54:12
person one time so you can get a ticket00:54:14
went through and threw it out immediately because of this there00:54:16
Seems different criteria for00:54:18
subway when he makes a decision00:54:19
purchases of such cards for production00:54:22
So we'll start first with00:54:24
thinking about what we can simplify from00:54:27
those criteria that are inherent00:54:30
industry but it doesn’t matter at all last00:54:33
or the audience further we are with you00:54:35
we write down the criteria that we00:54:37
significantly reduce that is, the consumer00:54:39
the industry pays attention to them00:54:42
they try to take it seriously00:54:44
compete in this direction but00:54:47
By and large, they are not for users00:54:49
very necessary and it is so hygienic00:54:52
level that is, we think with you00:54:54
regarding what we can00:54:55
significantly reduce to the level00:54:58
hygienic level when it00:55:00
meets consumer expectations but00:55:03
will not give him any wow effect00:55:05
because we just don't need it and that's why00:55:07
criterion and the third criterion we come here00:55:11
we write down with you the criteria that we00:55:13
we increase that is, within the framework of the problematic00:55:15
interviews or interview solutions00:55:17
consumer say what it is for them00:55:18
important factor they pay attention to it00:55:21
special attention for this we think How00:55:23
we can raise the bar as much as possible00:55:26
these factors in order to make00:55:28
perfect product matching00:55:30
expectations of our target audience and00:55:32
the fourth segment of the matrix is factors00:55:36
which have not yet been applied to00:55:38
market but may be interesting for new00:55:42
groups of target clients on them00:55:44
focusing on something that is not there at all00:55:46
we create no competition with you00:55:48
a new factor on which we will00:55:50
pay attention during implementation00:55:52
of our product on the market So Which00:55:55
What steps will we take?00:55:57
developing or working with the matrix00:55:59
four actions first colleagues we00:56:01
should with you focus on00:56:03
specific target audience without this00:56:04
doesn't work, that is, we can00:56:05
use either the current target00:56:07
audience with high demand from the category00:56:09
And either determine either the audience that00:56:12
no consumer experience yet00:56:14
use in our market we00:56:15
we expand with you the boundaries of our00:56:17
existing market we enter new ones00:56:19
target customer groups00:56:20
the next step is to carry out in-depth00:56:23
or value interview to00:56:25
determine the factors by which00:56:27
decisions are made or evaluated00:56:29
or another product when deciding on00:56:31
its purchase, we analyze each factor according to00:56:33
to which the industry competes Well again00:56:37
there remember we work out ten-point00:56:39
criteria determine what is zero00:56:41
What is units that is minimal00:56:43
factor bar What is tens00:56:45
We distribute these factors according to the matrix00:56:49
determine new values for each00:56:51
factor, that is, relatively speaking, we00:56:53
write down the current level of factor To00:56:55
for example, in the industry or in our country it is 700:56:58
we enter it into the matrix significantly00:57:01
lower the square or rather and think to00:57:04
what level, that is, can we reduce00:57:06
there are 7 to 3 and these are what they will be conditionally00:57:09
speaking the components of the product that is00:57:12
write out assign new ones00:57:14
determining significance for these factors00:57:16
according to Matrix 4 actions00:57:19
we rank factors by importance00:57:21
client from less significant to more significant00:57:24
we distribute the factors in a new order into00:57:27
we are directly building a strategic outline00:57:29
First we build this graph just yeah00:57:32
that is, along the Y axis this is the factor score from 000:57:36
up to 10 on the X axis is the distribution00:57:40
factors that00:57:41
a decision is made to purchase something or00:57:44
new product on the market and at the beginning we00:57:46
already with the new matrix we indicate the factors00:57:50
which we level then we indicate00:57:52
factors on the X axis that we significantly00:57:54
reduce After that we indicate the factors00:57:57
which we are significantly increasing And00:57:59
after that we indicate the factors that00:58:00
we are adding again before they were not there00:58:03
in our market and building new charts00:58:06
values for our product But00:58:09
you can see what it will look like00:58:11
new line of strategic canvas00:58:14
more precisely visualization of blue's strategy00:58:16
ocean red line is a competitor00:58:18
blue line This is our company new00:58:21
product and we write out all these00:58:24
New factors are very important that the curves00:58:27
crossed somewhere in the center and at the end00:58:29
they separated, that is, we found ourselves above00:58:31
competitive and competitors were superior00:58:33
under you then it is considered that you00:58:36
got the blue strategy right00:58:37
ocean you have found your unique niche but00:58:40
Naturally this should be00:58:41
confirmed by the market up to what we have00:58:43
target audience who will buy00:58:44
but actually00:58:46
you frequency nonlinear competition00:58:49
create a unique product A from point00:58:51
from the consumer's point of view and, by and large,00:58:55
if large companies are not ready00:58:58
has insight if they00:58:59
monitor the solution that comes to00:59:00
the market is usually in a time lag of 6-700:59:04
years When do they begin to respond to00:59:06
changes00:59:07
market capacity up to this point they are like00:59:10
they would look at us linearly and from a point00:59:12
in terms of their already established criteria00:59:15
factors in the market, that is, observation00:59:17
and they can’t understand why they’re coming to you00:59:18
clients00:59:20
blue ocean strategies are the essence and00:59:22
is that we are the same factors00:59:25
seriously increasing And somehow00:59:27
factors when neglected, I would like to draw your attention to00:59:30
attention that you have no factors00:59:32
which you will significantly reduce00:59:34
or remove from your product model then00:59:38
your economy won't work out well, that is00:59:41
you must make either a perfect product00:59:42
then there will be no economic effect Then00:59:44
that is, you will bear costs everywhere00:59:45
yes we need to optimize00:59:47
reducing costs on those factors that00:59:50
are not needed for the end user and00:59:52
transfer these costs to factors00:59:54
which are looking at our target00:59:56
the audience selects them for itself and00:59:59
will01:00:00
perceive it as competitive01:00:02
advantage Today you talked about01:00:04
the purpose of the salts are colleagues Yes, who found01:00:08
created their own niche in the ocean01:00:12
more precisely01:00:13
unusual entertaining church01:00:15
made a circus show So what happened01:00:20
until the appearance of Cirque du Soleil on01:00:23
market on the market there were two pronounced01:00:26
circus who kept most of the01:00:28
you already know such rarities that01:00:31
actually existed for more than 300 years01:00:33
in the market these are Ring Bros and regional01:00:37
markets and what they analyzed that is01:00:40
when they conducted problem interviews01:00:42
and decision-making in-depth interviews01:00:44
wrote down the following factors that01:00:47
consumers pay attention to price01:00:48
Providing the cost of entrance tickets01:00:52
use of stars as part of show numbers01:00:56
with animals is mandatory in all circuses01:00:58
there must be a round arena01:01:00
must eat animals01:01:03
rental01:01:05
multi Arena that is when Arena01:01:08
changes, that is, they appear with us01:01:11
you acrobats and then they clean it up01:01:12
equipment is put in, cage comes out01:01:14
the animal is then removed and appears01:01:16
clowns, that is, the Arena should always01:01:19
change fun and humor Required01:01:22
there must have been excitement for circuses01:01:24
and danger unique venue01:01:27
storyline sophisticated setting01:01:30
development of production and music and dances and01:01:34
Look, they wrote down these factors And01:01:36
felt that we were focusing on a new01:01:38
target audience01:01:40
these are adult children who were yesterday01:01:43
children, but they are no longer interested in watching01:01:44
they are simply not interested in clones01:01:46
and moreover, they want to be close01:01:48
With01:01:49
taken by families with small children01:01:53
Most likely, in their leisure time they do not01:01:55
let's go have fun at a classic circus01:01:57
and in fact that’s how it was, people left01:02:01
in the cinema People went to restaurants they01:02:03
went01:02:04
and Soley decided to return these adults01:02:07
children went to the circus and began to analyze them01:02:10
They realized that for this target01:02:13
audience01:02:14
the price factor is not as significant as for01:02:18
families with children and they are ready01:02:20
overpay more because of this salts01:02:23
stopped competing on ticket prices with01:02:26
competitors decided that he would be somewhere01:02:28
at the average level Continue01:02:31
they analyzed and realized that01:02:34
such people don't care about stars and ordinary people01:02:38
Stars that are used01:02:39
traditional circuses in the form01:02:42
jugglers in the form of acrobats or heavyweights01:02:46
they're just uninteresting stars01:02:48
they won't invite you, which means they're here01:02:49
can cut off Castes01:02:51
Moreover, this target audience is not01:02:55
interesting numbers with animals they have on them01:02:57
already looked and as a rule they are on them01:02:59
they don’t go because they thought something01:03:01
that you are in the circus too, there are no animals01:03:03
They don't rent anything either.01:03:06
there will be no catering places there01:03:07
it's not interesting multi arena they are either01:03:09
they won't do it because they don't01:03:11
assumes that there will be animals01:03:13
assume there will be clowns or01:03:14
relatively speaking, heavyweights because for01:03:17
they don't need these stars, but at the same time they01:03:21
must preserve the atmosphere because of this01:03:23
they thought that the atmosphere should be reduced01:03:25
You can’t keep him at the level01:03:27
existing church and besides that01:03:31
next emotion excitement danger01:03:33
they also cannot be reduced because of this01:03:34
will work with excitement and01:03:36
danger, too, they will be kept in their01:03:38
circus But from what they cut01:03:42
They considered the most requirements for the arena01:03:45
that great importance must be given01:03:46
uniqueness of the venue That is01:03:48
if we take existing markets as01:03:51
usually these are tent markets which01:03:52
they come to some squares01:03:54
believed that we did not want to compete for01:03:56
these squares and we will conduct01:03:57
some unique unusual places01:03:59
here we will place special emphasis on the matter01:04:02
unconventional stage may be01:04:04
presentation Must be01:04:06
end-to-end storyline for this they are on01:04:08
they will focus on this, and these are new ones01:04:11
factors appeared that were missing01:04:12
in traditional markets01:04:14
up-to-date environment variety01:04:16
performing music and dancing in this way01:04:19
born and salt01:04:22
Here01:04:24
note how we are now comments01:04:26
just arrived I'm just long01:04:28
I'll scroll up the clock a little Well, yes, the main one01:04:32
thought Stepan caught that the very trick of this01:04:35
methodology to come up with those factors that01:04:36
there are no current competitors and at the same time01:04:38
they will be in demand by the consumer then01:04:41
success depends on what factors01:04:43
we'll figure it out Yes, but only the only thing01:04:45
Stepan You and I are not inventing these01:04:48
factors And we analyze them from the point of view01:04:49
from a customer journey perspective01:04:51
in-depth interviews and problem interviews01:04:54
and why the strategy appeared now01:04:56
blue ocean exactly in the cycle01:04:58
industry If you remember the performance01:05:01
now the project will have a frame with01:05:03
vertical takeoff of drones if01:05:05
remember Let's So who remembers01:05:08
performance and feedback here01:05:10
I'll check how you're listening to me01:05:14
colleagues who are ready to go on air and01:05:17
popularize yes Natasha01:05:20
I just wasn't at the performance but01:05:23
heard several times during01:05:25
intensive01:05:27
the feedback was that01:05:30
there are a lot of drones and the main one01:05:33
the problem is not that there are none, but that01:05:35
we need certain ones we need those that01:05:37
will be able to work in extreme conditions01:05:39
North that can take off and01:05:41
land where you need to when we have wind01:05:44
that is, it was necessary not to do it01:05:47
a drone that will be cheaper01:05:50
it was necessary to make a drone which01:05:51
can work in other conditions that01:05:54
the client needs here, let’s just remember about01:05:58
moccasins, that is, it was necessary well01:05:59
imagine what kind of deposit we have01:06:02
some conditions and what can happen there01:06:04
needed yes Natasha thank you very much01:06:08
activity went hand understood01:06:13
as far as I remember I wasn't interested at all01:06:16
there is the flight temperature of this01:06:18
drone comments were such that01:06:21
guys ocean scarlet a bunch of producers01:06:25
and we already have procurement procedures01:06:27
internal how will you deal with this at all01:06:29
to overcome that was enough01:06:32
create not only a product but also think through01:06:34
How else can an internal customer01:06:37
these are business processes01:06:41
Yes, what is the conclusion from this Lesh from the point01:06:44
in terms of factor but analysis in terms of01:06:46
inclusion of factors01:06:47
What is this? This is a new outline in essence and01:06:50
product integration into the company01:06:51
existing business processes you are looking at01:06:54
not on the product that flies, but on how01:06:56
implement it for the company Well, yes then01:06:59
there are some service functional people01:07:01
which should become unties and do01:07:04
emphasis is not a technological solution, that is01:07:06
not for the duration of the flight not for overall dimensions01:07:09
properties not load capacity which01:07:10
about ourselves there is some01:07:12
a certain minimum requirement Up to01:07:14
which can be formed by the customer already01:07:17
through experience of use must be entered01:07:19
some additional functionality01:07:20
criteria that will allow the customer01:07:22
cheaper to integrate optimize01:07:25
some current business processes A01:07:27
ok thanks Nikolai01:07:31
yes, just like now I remember there was an example of an elevator01:07:36
fotis of the company that refused here01:07:38
the elevators themselves and it was said that Well01:07:43
again yes This is a continuation of this01:07:45
there's a super scarlet ocean there, what are you looking at?01:07:47
Maybe you should study in the wrong place01:07:49
You can still do drones01:07:51
the software itself and01:07:54
not selling elevators, but how they are sold01:07:56
seconds of waiting01:07:58
and reconsider completely Yes and study01:08:02
seconds of waiting, not elevators, that is01:08:04
this is also a good cool story01:08:06
when you and I appear with us01:08:08
a new criterion appears, especially here01:08:10
this factor appeared with skyscrapers01:08:12
when a large number of floors are standing01:08:14
floors and01:08:16
sad picture of this line when01:08:19
people are standing and purely questions of speed01:08:22
load capacity it is not solved it01:08:25
solved in other ways here01:08:26
a new factor appears with you which01:08:28
actually created an additional market01:08:31
oceans for the company01:08:35
by and large this is the Polish01:08:38
a criterion that is very important for01:08:40
skyscrapers and in fact it is a monopoly01:08:43
there are not many manufacturers market for01:08:45
such buildings01:08:49
Yes, thank you, actually everything is much better01:08:53
it was sadder if the guys were01:08:57
older people would have understood all this, it’s just01:09:00
they were politely told01:09:03
Aesopam language What Guys Don't waste yours01:09:06
time Take some other niche01:09:09
more to say rise01:09:13
That's all. Actually, if only01:09:16
the leader said in simple words01:09:18
It would probably be more useful to say01:09:22
much more mercifully this sends us away01:09:25
actually to01:09:27
this is an interview when they give us questions01:09:31
who mislead us with the guys01:09:34
it was said that now become hedgehogs yes01:09:37
Here01:09:38
measure the seconds there's something there01:09:41
the guys arrived, they wanted to do01:09:45
a drone that picks up something01:09:47
somewhere somewhere it seems like it was01:09:52
it is said in simple words that Well guys01:09:54
there is a red ocean but it is a red ocean01:09:58
as if very somehow not entirely specific01:10:01
sounds like what kind of red ocean is this?01:10:04
to swim there or not are the most correct ones01:10:07
thoughts were words about the guys being there01:10:10
world global01:10:13
monsters invest millions of dollars with01:10:17
on the one hand and on the other hand you are with01:10:19
to carry your own gravel with which well01:10:21
something flew somewhere there Well, this is it01:10:24
it was like this dem hear call with you01:10:28
will not agree because from the point of view01:10:32
feedback given to the guys01:10:34
and projects would not be selected for01:10:36
accelerator they were actually told that01:10:38
guys, expand your boundaries now01:10:41
think about technological01:10:43
properties of the magical solution there01:10:45
load capacity flight speed altitude01:10:48
lifting the way to take off us is less01:10:52
cares to a degree We have others01:10:53
problems associated with unmanned01:10:56
technology in particular is one of the problems01:10:57
was indicated that there is a strong lateral01:11:00
wind in low temperatures01:11:02
who will not allow such a drone01:11:04
to land means we need a person01:11:06
keep and relatively speaking If guys01:11:09
criteria field will be expanded through01:11:12
problem interview01:11:13
I really don’t understand where they will become a client01:11:16
will offer a more comprehensive solution here01:11:18
as we said at the last event about01:11:22
metropolitan carriage Yes, no mitrepa01:11:24
buys trains they buy service01:11:27
service That is, if we think01:11:29
more broadly from the point of view of the final01:11:32
result image of the final result01:11:34
for the target audience we actually01:11:36
we can get up with you blue strategies01:11:37
ocean is other criteria on01:11:41
which may not be noticed01:11:44
Well, in other words, they must by01:11:47
Brainstorm to understand what they are01:11:50
offer is unacceptable and not in demand01:11:53
and find something that would turn over01:11:57
this is the industry01:11:59
upside down not the industry itself but01:12:03
operating history of unmanned aerial vehicles01:12:05
Gazprom devices are off topic Well, specifically01:12:08
we just understand what the problem is01:12:10
occurs in the Far North and01:12:13
that overall size is not important01:12:16
competitive advantage is the main thing there01:12:18
some other criteria in particular01:12:20
it is possible to plant such devices back01:12:23
Novel01:12:26
Yes, I just want to add this:01:12:29
my opinion guys actually if01:12:31
they were shown to dig deeper01:12:32
technological barriers with which01:12:34
in general the industry is facing01:12:36
drones in Russian realities I'm here01:12:39
just because in this industry it's good01:12:41
how would it be, get your bearings, I can say that01:12:44
while these barriers are not even close01:12:45
overcoming overcome cannot be it01:12:48
firstly, the range which at current01:12:50
the possibilities are, to be honest, small01:12:52
Yes, secondly, these are the very side ones01:12:56
wind snow low temperatures01:12:58
So far no one has Yes there is enough01:13:00
stable solutions Here comes the third point01:13:03
which guys are just between the lines01:13:05
they say it's still great even01:13:08
if you decide but it's also worth it01:13:10
worth the money to have01:13:12
economic effect actually for the guys01:13:15
revealed the entire outline of this choice01:13:18
industry which is revealed and those01:13:21
barriers to be overcome01:13:23
if you overcome them then it will be01:13:25
actually01:13:26
the same one for nothing but by and large01:13:29
when we introduce new factors and begin01:13:31
think how we can surpass01:13:33
competitors of these factors are actually01:13:35
this will be our blue ocean strategy01:13:37
there will be a unique product that01:13:40
Gazpromneft will be in demand01:13:43
Okay Edward and Alexander01:13:50
As far as I remember, they also tried to hint01:13:53
about the fact that we have remote01:13:56
plots and it would be nice if you don’t01:13:58
take and make something like a hive then01:14:01
have to place your drone and01:14:03
accordingly, without a specialist visit01:14:05
nothing, it was either deleted there or somehow01:14:07
takes off, analyzes and moves on01:14:09
These are the things we would really like01:14:11
interesting it would be very economical for01:14:13
us yes, but at least there when it’s conditional01:14:17
feedback sounded in my thoughts01:14:19
arose what the Iranians use01:14:22
technologies is a modular system with01:14:25
fillings from several drones01:14:27
devices that take off from this mod01:14:30
he returns if they01:14:32
technologically this issue can be solved01:14:34
this is also one of the criteria that01:14:37
Gazprom Neft Well, just clearly in the forehead01:14:39
they said01:14:41
Yes thank you Alexander01:14:44
Yes, I would like a little something different here01:14:48
parties to comment on those areas with01:14:52
with these drones she really is01:14:54
so very expensive there dear her01:14:58
you need to invest a lot of investment01:15:01
to solve a specific technical problem01:15:03
the problem is just that, even problems with01:15:06
crosswind there or low01:15:07
temperature But it can’t be solved at all So01:15:11
conditionally, churches of salts and drones are01:15:13
you can probably compare, of course, but01:15:16
I still think that I should relate to01:15:20
company to a young startup which01:15:23
came and said We have already done it01:15:25
technological base and we can help you01:15:28
provide something that will satisfy you01:15:31
here the question in my opinion is just another01:15:34
one point of view01:15:35
more question Gazprom Neft has01:15:39
Gazprom Neft specific challenges that01:15:41
they want to decide on their own01:15:44
interesting or not because after all01:15:47
when people do something01:15:49
tech startup but straight01:15:50
technologically, especially if it is in01:15:53
Russia where culture is like salesmanship01:15:57
not that developed And in general everyone here01:15:59
these soft skills01:16:02
people always have a big dilemma01:16:05
what to spend effort on01:16:08
increase the characteristics of your product01:16:10
or explore the oceans01:16:14
and this is actually a very problem01:16:17
big and here it seems to me just right01:16:20
the question as a selector is what if01:16:22
there are guys like that there, let's say01:16:25
3D printing conventionally there with metals Or there01:16:30
drones or neural networks or something else01:16:33
something here seems positive to me01:16:36
for those who are satisfied This is not01:16:39
venture funds that are watching and are ready01:16:41
invest in something together01:16:43
earning is buying technology01:16:45
future, that's why we need more here01:16:49
interest from the buyer from01:16:53
I understand the benefit of the acquirer. You can01:16:55
comment yes of course watch but01:16:58
everything that industrial from an early stage01:17:00
there was general interest01:17:02
big but guys, let's not01:17:05
deprive a startup01:17:08
initiative, that is, after all, from a startup01:17:11
waiting for initiative startups waiting for skill01:17:14
form values they themselves01:17:16
Gazprom Neft figured out how to sell it01:17:20
or another solution How to become a value01:17:22
around this decision Although Max Bardin I01:17:24
I can say in practice that in general01:17:26
leads all industry and adults in01:17:29
including directly helping startups01:17:31
even the adults had to pack them01:17:34
value but we have intensive01:17:36
appeared so purposefully that you could01:17:37
competently package your value01:17:39
blue ocean strategy is one of01:17:41
ways01:17:42
packaging valuables when we are with you01:17:44
going beyond just technological01:17:47
performance characteristics of our01:17:49
devices that we want to offer01:17:52
We understand that there are, in addition to this, mixed01:17:54
Castes for operation for procurement by01:17:57
delivery service01:18:00
and we can solve this problem about what01:18:03
colleagues from Gazprom said not everything about that01:18:05
what guys we have some difficulties for example01:18:07
with service Yes if you have it01:18:10
the device is there It will fall in the wrong place, we are there01:18:12
even a person who will hold01:18:14
walk and run somehow these01:18:16
devices01:18:17
return and note this01:18:20
the problem was stated exclusively01:18:21
vertical take-off vehicle01:18:24
there is no such problem with horizontal01:18:26
meant because of this01:18:29
The task is to get through the problematic01:18:31
interview via01:18:33
lattice interview through in-depth01:18:35
interview find this here are the factors by01:18:38
decision making factors01:18:40
which form the main Castes01:18:42
our potential customer and01:18:44
think about how we can expand this01:18:46
factor model focusing on01:18:49
factors that form the main01:18:51
For example01:18:52
opex operating costs we have them01:18:56
let's learn to solve with the help of our01:18:58
technologies01:18:59
indirectly form practically01:19:01
added value01:19:03
So Sasha was not a critic because01:19:08
give initiative to the field Locus of control01:19:11
back to the startup which of course I’ll explain01:19:15
long out of control is the internal locus01:19:18
when I realize that everything depends on me01:19:20
that is01:19:22
I see some problem, I understand how I01:19:25
I can solve it I will do it A01:19:27
external locus When you explain to me what01:19:31
I have to do Tell me what is yours01:19:33
problem I'll think about it then01:19:35
external cleverly for this we still01:19:37
put on the position of the internal locus01:19:38
control initiative should be01:19:41
a startup, otherwise it's not a startup, otherwise it's01:19:43
not the team you want and need01:19:45
it will work guys, this is it01:19:47
I immediately draw your attention so that no one later01:19:49
I wasn’t offended that this is not in any way01:19:52
not about offense I absolutely agree with you01:19:55
about the internal control mouth block it01:19:57
should dominate the Topics accelerator01:20:00
more this is all for this it was done01:20:02
third locus of control from outside01:20:04
the decision is based on the effectiveness of achieving01:20:08
solutions to Gazprom Neft problems Here's what01:20:11
it was ok, well, in general, you and I01:20:14
We agreed that we have no contradictions01:20:15
colleagues Let's move on01:20:17
so that doesn't interest us01:20:20
I just forgot to remove who I used01:20:25
another such methodology, for example, a company01:20:27
kizik on which the task was to come up with01:20:29
new sneakers and when will they be available?01:20:32
focused on colleagues who01:20:34
do daily jogging and run very01:20:37
a lot and calculated what exactly on this01:20:38
target audience they will focus and01:20:41
when they started thinking about the key01:20:43
criteria when we communicated when ourselves01:20:45
We were running and realized that there were a lot of people01:20:47
waste time trying to get it done01:20:50
sneakers and01:20:53
ease of use so that many01:20:55
breathed so they weren't cute given01:20:57
that a lot of load is placed on the foot like this01:21:00
new sneakers have arrived01:21:02
sneakers are the so-called most01:21:04
lace-up without laces that can be01:21:08
it was easy to insert many to wear and01:21:11
actually01:21:13
don't try hard to spend on it01:21:15
time so colleagues it’s relative01:21:17
blue ocean strategies All of us today01:21:19
I can’t practice with you on it01:21:21
we will but you can at your leisure there at home01:21:23
work on strategies again, just01:21:26
having written out problematic interviews from01:21:29
expert interviews and01:21:32
factors that pay attention to01:21:34
attention to your industry within01:21:37
which you offer technological01:21:38
solution01:21:40
those factors that concern Gazprom Ili01:21:43
your potential target audience and01:21:45
which other industry may not be01:21:46
noted and try to build your own01:21:48
blue ocean strategy A at the beginning01:21:50
next class there at 9:30 we01:21:52
Let's get together, you will show your graphs there01:21:55
we will discuss with you how much this is01:21:57
colleague's strategy if you have questions about this01:21:59
bloc regarding blue's strategy01:22:01
ocean how else can it be used01:22:03
maybe some insights have arisen01:22:05
who would like to share01:22:14
Yes, come on alone01:22:16
I briefly listened to all this about01:22:20
drones I remembered an incident I once01:22:22
I was sitting in the car waiting for a meeting and mistakenly01:22:25
opened the door there was a mistake Agent approached01:22:28
trading and sold me an item01:22:32
which was also a tape recorder01:22:35
cassette and radio and compass and there01:22:39
there was some kind of box for something there01:22:41
wear Well, there are a few more functions there01:22:44
it means I bought it because I was exposed to01:22:49
so to speak, marketing strategy is01:22:52
then at home I realized01:22:53
But regarding drones, it arises01:22:57
the idea that he must not only fight01:23:00
crosswind so he should go along and01:23:04
wear something and must scan and when01:23:07
this should also be built into it01:23:09
a scrubber is required, which would be incidental01:23:12
I would clean it by dragging the air back into place01:23:14
birth01:23:16
Thank you very much but the blue strategy01:23:19
the ocean is certainly not about01:23:21
make a spaceship out of ours01:23:22
small unmanned vehicle and we01:23:25
this means such a good forerunner01:23:27
next topic do we need all01:23:29
should we load the functionality or are we still01:23:31
we are strengthening on key functions on01:23:33
key criteria in which there will be01:23:34
make a purchasing decision01:23:36
of this or that product Natasha's hand01:23:40
raised01:23:42
Yes I still01:23:44
I note that you can, for example, become new01:23:47
factors like the circus of salts did or you can01:23:50
to look for something new not in new factors, but in01:23:54
balance of existing ones, that is, it happens like this01:23:57
that there seems to be a solution already01:24:00
do everything they need to do somehow01:24:02
a little bit wrong It's a little inconvenient01:24:04
accents01:24:07
here is just an understanding of the target01:24:11
the audience can do what it wants01:24:13
re-build the balance which01:24:16
will shoot Yes Natasha listen very straight01:24:18
good idea, thank you for it01:24:21
in particular, again we can work with you01:24:23
use value convus I say01:24:26
in relation to the strategy of blue01:24:28
ocean matrix of values when we are with you01:24:29
We analyze the entire customer journey from01:24:31
moment01:24:33
purchases until completion01:24:36
operation01:24:37
consider all 6 levers of influence AND01:24:41
this is also one of the ways to find these01:24:43
factors that may be useful when01:24:45
creating your products like this01:24:48
if very cool healthy01:24:50
and not Slav01:24:53
Yes, I’m commenting on the word about balance01:24:57
existing technology inside the perimeter01:25:00
companies yes If I'm not mistaken here's what01:25:03
then the company itself interferes01:25:06
rebuild So Process existing01:25:08
technologies to get what you want01:25:11
result to cut some there01:25:12
the costs they see are obvious01:25:15
costs than it turns out to look for it in01:25:17
foreign market for his startups which are in01:25:19
in principle, maybe they don’t even know01:25:20
problems and time will be devoted to searching01:25:23
problems within the company that is01:25:29
probably the need to search for startups01:25:32
or inside01:25:35
If I understand you correctly, yes, what's stopping you?01:25:37
now Gazprom Neft will fix this or01:25:40
different complexity and01:25:42
do something like this yourself01:25:46
speaking balance01:25:51
some new money we're talking about01:25:54
balance Then why doesn't SMS01:25:56
can do it inside himself Okay01:26:01
I understand that in general Natasha is in the hall01:26:04
you want to answer Well I can say that01:26:07
very often, for example, here we are technically01:26:10
we use companies in that01:26:12
who does something something01:26:15
interprets and in principle we understand01:26:17
what we would like is this this this01:26:19
But in order for companies to apply this01:26:21
we need to hire a staff of programmers01:26:24
relatively speaking, who will do this for01:26:28
company It has no special value01:26:30
often it’s just more convenient to outsource A01:26:34
It’s even better if they come to them and say01:26:37
there is already a solution that can be done01:26:39
use01:26:41
yes Natasha thank you very much Lenya you are with us01:26:44
I just don't see you active01:26:49
I’m with you and at the same time, here I am01:26:52
that's why it's so careful there And yours01:26:55
Leonid's opinion01:26:57
about capixes01:27:00
And01:27:01
problematizing field of Gazprom Why01:27:04
corporations sometimes search technologically01:27:06
solutions on the side and why not always01:27:09
struggle with those problems that can01:27:11
Well they arise they arise01:27:12
expenses01:27:14
a good example, I’ll give you a real one01:27:17
the only one that can have01:27:19
meaning once it's inside Gazprom01:27:22
oil is a domestic product which01:27:25
developed internally together there01:27:27
one university but still01:27:29
appeared in some form and appeared01:27:33
task01:27:34
for this product01:27:36
we realized that to finish the ranks you need01:27:40
attract the guys accordingly threw01:27:43
several commercial offers01:27:44
let's find an integrator who is there01:27:47
accredited to work normally01:27:49
What kind of person do you think is exhibiting01:27:51
integrator when you hear that the customer01:27:53
Gazprom Neft01:27:55
seven zeros01:27:57
that's okay, how many zeros? Let's how many01:27:59
X to the X5 market01:28:03
10 minimum Well, it varies, but01:28:07
there they were talking about such a story A01:28:10
now let's go in the opposite direction01:28:12
Yes we are a grocery Yes we are a product01:28:16
within the company and we understand that the budget is not01:28:19
rubber this money is not needed01:28:20
that is, accordingly we are looking for something like01:28:22
other options still other approaches01:28:25
we can stop waving the flag for Gazprom01:28:27
Oil so on so this is one of01:28:29
examples Same story you01:28:33
imagine what's inside the corporation01:28:34
quite a serious salary01:28:37
enough01:28:38
let's say this01:28:41
Honestly, you can say yes, but there is01:28:43
a certain person who works for01:28:44
salary works like from 10 to 601:28:47
to 0 there like his working day01:28:49
painted yes, but often like guys01:28:52
who can work outsourced or01:28:54
somewhere they can solve this problem will be on01:28:56
more effective and point of view01:28:58
time period when this too01:29:00
may lead to economic losses and01:29:03
from the point of view of those costs again01:29:05
which will be incurred for this work01:29:07
Therefore, in this part, of course, it’s like01:29:11
It's often easier and cheaper to look outside01:29:14
faster than trying to do it yourself01:29:17
Dmitry wrote I don’t understand why01:29:19
the product cannot increase its functionality01:29:21
be the result of blue research01:29:22
ocean it's probably01:29:25
explained why it can’t be because01:29:28
blue ocean strategies why this01:29:30
factor analysis appears Why part01:29:31
factors are leveled or some are removed01:29:34
factors we increase some factors01:29:36
we create new ones we cannot create a new one01:29:38
Factor A inside the product01:29:41
in this case it is additional01:29:42
production costs or01:29:43
creating this product without us01:29:47
somewhere we'll cut costs with you, otherwise01:29:50
the cost of you and I will rise01:29:52
in parallel with the revenue that we01:29:54
formed we are forming this makes no sense01:29:56
blue ocean strategy task to find01:29:59
the market where we have practically no01:30:01
experiencing no competition where01:30:04
good margin if it's two01:30:06
words because of this we are somewhere01:30:08
we neglect some factor01:30:09
we simply don’t need the functionality01:30:11
product01:30:12
and simply improving the product is evolution01:30:15
products that will always be there01:30:17
is fraught with increase01:30:23
Leonidas turns out to be an example about what01:30:25
them here01:30:27
up to six if there is a reason to look for01:30:31
side text of startups or teams01:30:34
which can be done cheaper and work01:30:35
spending your working time on them01:30:39
yes cheaper but maybe more time consuming01:30:42
and children01:30:44
difficulties in implementing third-party commands01:30:47
inside01:30:48
ask the company for money and say what01:30:50
can write X10 let's do it01:30:52
Good question but it all depends01:30:55
product meter but budget as a rule I tell you01:30:57
I will say they are kind of limited Despite01:30:59
for the fact that there is not a lot of money01:31:02
there are still certain rubber ones01:31:04
selected, that is, the result will be the following01:31:06
the situation is the same you must also understand01:31:08
budgeting logic you have a budget01:31:10
scheduled when Well there for a year and a half01:31:12
forward that is, as if accordingly01:31:15
allocate additional funds01:31:17
you can through some kind of operation if you01:31:19
you key indicator for the product by01:31:22
revenue for example for this year is worth and you01:31:24
I meet restrictions and I can’t get it01:31:26
revenue because I haven't finished01:31:28
Rende and it is obvious that as if to the client Well01:31:30
like I can't go with the current one01:31:32
state of the products or rather I can go but01:31:34
I can't get enough money01:31:36
the amount of strategy I have there01:31:38
stands in the Key Indicator here01:31:40
we have to expand these restrictions01:31:41
if he is motivated by the product01:31:44
act in all ways And this is very01:31:46
often the situation is again due to the fact that01:31:49
budgeting is very strict01:31:51
it’s actually close to budget01:31:53
organizations the larger the company than01:31:56
The larger the corporation, the closer it is to01:31:58
budgetary organization from the point of view01:31:59
money management and decision making01:32:02
cycles01:32:08
Well, I’ll tell you more about it there01:32:10
logic of decision making and budgetary01:32:13
management in large corporations which01:32:15
I came across directly while working with01:32:17
them01:32:18
what is also ranked by01:32:21
problematization, that is, of every problem01:32:24
there are certain costs with which01:32:26
the corporation is either ready to put up with the force of01:32:29
that the loss is not so big but the cost01:32:32
their solutions will be many times greater than01:32:34
the cost of this problem then what's the point01:32:37
there is no problem to deal with because of this there is01:32:40
problems that are relevant from the point of view01:32:42
view of the emergence of castes and there01:32:44
the main focus of the corporation is01:32:47
to solve such because of this here01:32:49
there is always a niche available to start01:32:50
projects that are working01:32:52
focuses on some issues01:32:54
which are now out of her control01:32:57
there is Well, the corporation is not measured by force01:33:00
the fact that it will simply be solved at times01:33:02
expensive01:33:03
Dim hand raised01:33:06
animated Yes, if I can comment01:33:11
answer to question01:33:15
such a consideration actually I don't01:33:18
I think what Leonid said is Well,01:33:24
It seems to me such reliable knowledge01:33:28
What01:33:29
companies like01:33:31
giants like Gazprom Neft they are apparently01:33:37
believe that the topic01:33:40
drones01:33:42
they have been studied quite well and they are not01:33:47
announce some kind of competition there01:33:50
because he doesn’t think it will be found01:33:54
for some breakthrough solution though01:33:57
money can be spent therefore01:34:01
the topic is as popular as bicycles01:34:04
scooters01:34:06
all kinds of products, including01:34:09
drones Well, why not listen01:34:14
a startup is a young shoot, maybe suddenly01:34:18
they'll hear something new there, I think01:34:21
here in this steppe I can say01:34:24
the explanation is found Thanks Lena01:34:26
comment and let's finish01:34:29
we'll already be leading01:34:32
in the end if there is time left we will do this01:34:35
Let's go back just feel me now01:34:36
again I just stretch Dmitry for a long time01:34:40
Let's save this Point can be in01:34:42
at the end Let's yes Question at the end of the day01:34:44
let's leave it at least01:34:47
I'll hit you over the head01:34:50
all friends01:34:52
Colleagues, a question for you such as mvp01:34:55
works01:34:59
because I know that different startups with01:35:01
point of view observation Yes Maxim01:35:04
Well this is the minimum working product01:35:08
minimum worker what does01:35:10
the main task of the customer at the current01:35:13
what can be shown specifically what01:35:15
here the problem is being solved01:35:17
if giving an example of a customer there is01:35:20
some task that01:35:22
take into account my automatically we will show01:35:25
what, look, everyone is learning at the same time01:35:27
there may be no interface01:35:31
launched it and it works fine01:35:34
thank you very much, I need to park here01:35:37
relatively interface is not needed with01:35:40
Let's talk about this Natasha also raised her hand01:35:44
Yes I will add01:35:49
This must be the product must be01:35:52
some finished story which01:35:54
shows, look, do this like this01:35:57
we get this, that is, it should be01:35:59
minimal but still solving the problem01:36:03
Come on So what task because the task01:36:05
our target audience will be very01:36:08
many will have encountered already deep01:36:10
interviews and expert interviews01:36:14
the most valuable one is the one we want01:36:17
show this too01:36:20
it is important that our task may be01:36:23
a few but for the minimum we can01:36:25
choose at least one of its most valuable01:36:28
solve and show But you can also01:36:29
develop further01:36:32
before the client On account somehow This01:36:35
sample01:36:36
test buy there first01:36:39
demo version he needs to show what it is01:36:41
already useful01:36:43
Listening Great Yes thank you very much01:36:47
Sasha lowered his hand, Roman left his hand01:36:50
rum01:36:51
Well, IMHO mvp is the solution that solves01:36:57
task identified as Consumer01:37:00
value For the client, that is, from a crutch01:37:02
to show that this problem is being solved01:37:05
effective I mean functional01:37:08
financially fits his understanding then01:37:10
there is ideally on from mvp the client should01:37:12
do something on your knees and understand him01:37:16
next is it interesting or not interesting01:37:18
what will be the economic efficiency01:37:20
introduction of the entire product01:37:23
Listen but it's a good story01:37:28
Because there are several approaches01:37:33
by and large this is a product that01:37:35
fulfills the key task of our client01:37:38
we usually focus on one01:37:40
task and he is ready to pay01:37:42
for this task even if you remember when we01:37:47
they talked about the pilots being ideal01:37:49
the case that the Pilot must be paid is01:37:51
already confirmation of actual value01:37:53
this is confirmation that our product01:37:55
nationally solves the Lesh hand problem01:37:58
raised when Dim just said that he01:38:02
need can be sold or need to be more precise01:38:04
sell and the most important thing after that is what01:38:06
client take feedback This is mvp01:38:08
means we are selling you a pilot you01:38:10
Then you send us feedback. This01:38:12
one of the most important acquisitions Oh well01:38:15
at least it's still correct01:38:17
The guys in the chat wrote that this is a test01:38:19
the product for which we receive feedback01:38:21
contact we confirm value first01:38:23
solutions plus we are there User Experience01:38:26
we get certain functions01:38:27
which can be modified to01:38:29
further development of the product but with01:38:32
we have a strategic plan01:38:33
development of our product and we are now about01:38:35
we'll talk about it, listen guys.01:38:37
Well done, we're prepared, but we're now01:38:39
we'll move on if it's any01:38:41
moments I'm sure that you are for yourself01:38:43
you will get the value from that block as new01:38:46
which you already know in principle01:38:47
for those who don't know01:38:50
she either didn’t come, that is, minimal01:38:53
mvp This is the minimum product minimum01:38:55
viable product or Other01:38:57
in other words, this is a test version of the product01:38:59
services or services with a minimum set01:39:01
functions sometimes even this is one function01:39:03
which has value for the end01:39:06
consumer for which the latter is ready01:39:07
pay money, that is, you would ideally01:39:10
you have already received money for this story01:39:12
The question is how we will make this MVP We have01:39:15
There are several approaches to creating and01:39:17
here you need to really think about it So development01:39:19
mvp ideally we are not trying01:39:23
gradually change functions in order to01:39:26
after some number of times we01:39:28
it turned out to be a car and you and I immediately01:39:29
making some kind of vehicle01:39:31
first maybe skateboard then we01:39:34
we can build up the steering wheel there01:39:36
a scooter will appear after doing this01:39:37
seat it will be a bike later01:39:39
let's hang some kind of internal engine01:39:42
combustion or electric motor we have with01:39:44
you will already have either a scooter or a motorcycle01:39:45
and after that make a car That is01:39:48
we operationally carry out the key01:39:50
We develop tasks for our customer01:39:54
the product is consistently already on every01:39:55
stage we get money because we01:39:57
perform a key function01:39:59
the one that our customer needs but also01:40:03
principle of VP development, we’ll talk about it later01:40:06
further Because this is a whole methodology01:40:08
But you need to understand that the concept01:40:11
approach to product development we do not01:40:13
we limit ourselves only exclusively01:40:15
functional tasks the product must01:40:17
meet all product criteria01:40:19
That is, he must be reliable01:40:21
should be useful and convenient and01:40:22
pleasant exclusive and we just think01:40:25
the very first or target pi as01:40:28
comply with design principles01:40:30
serial mvp Come on01:40:32
let's talk about the types of mvp01:40:35
The first type is a fictitious product01:40:38
what kind of approach do you have to take?01:40:40
implies imitation01:40:43
the presence of certain functionality although01:40:45
in fact you have this functionality01:40:46
no, it’s not implemented internally yet01:40:48
product and profit center in this case is aimed at01:40:51
hypothesis testing01:40:53
viability of the chosen model01:40:54
development but here01:40:57
stock example For the first time this is a methodology01:41:00
applied to the pig world and he did01:41:04
online sale of shoes Naturally,01:41:07
he didn't have any shoes in stock she didn't have01:41:10
there was no physical shoe, he just ran in01:41:12
placed next to it in a display case placed01:41:14
there may be shoes that you can01:41:15
sell online if you contact him01:41:18
a request came, he just ran to01:41:20
a nearby store and gladly sent01:41:23
clients and this model repeatedly01:41:26
repeated that is, heard the same01:41:28
project you dollar Sheikh Club exactly the same01:41:30
That is, the guys had a hypothesis that it was possible01:41:33
sell razors by subscription exactly like that01:41:36
they made a website01:41:38
they just offered the same thing01:41:40
subscribe and subscribe is simple01:41:42
ran to a nearby store and bought01:41:44
razors and sent the story is not on this01:41:48
ended and they pricked me twice01:41:51
the command was first from the vest then01:41:55
who bought the vest for the first time01:41:57
refused the bath neck contribution when01:41:59
guys just came and offered it01:42:00
concept and they said it wasn't01:42:01
viable story to sell razors01:42:03
for subscription and then after one and a half or01:42:05
two years bought for one and a half billion01:42:08
dollars This project because it01:42:10
showed his life ability Next01:42:12
the story was the same with diapers01:42:13
When the hypothesis arose that diapers01:42:16
you can sell by subscription in the same way01:42:18
the girl just made a landing page and offered01:42:21
mothers in the future and buyers there01:42:24
active with infants buy01:42:25
I didn’t have subscription diapers01:42:28
diapers in stock naturally simple01:42:31
ran to a nearby store and bought01:42:32
sent diapers So here we are01:42:35
we imitate certain functionality with us01:42:37
it’s not there but we pretend we have it01:42:39
You can also do something there01:42:41
analytics yes, that is, do not do it right away01:42:43
neural network And you can eat no one01:42:45
expert who will make the conclusion01:42:47
analytical conclusion but we are at the same time01:42:49
we imitate a certain function that we already have01:42:52
we are not here next this is the concierge mvp this01:42:55
methodology is more suitable for online01:42:57
services whose ultimate goal01:42:59
automate problem solving01:43:00
target audience at the initial stage01:43:03
sales of the product, the service is provided01:43:05
manually but here it is very often01:43:07
intersect what I said last01:43:08
times regarding what we can01:43:11
some expert should be imprisoned01:43:12
will make a place there for example a01:43:14
neural networks some conclusions but01:43:16
Chuck first used teleton in the 90s01:43:20
when did the aggregator begin to be made?01:43:22
reservation That is, there was a hypothesis that01:43:25
what people want to book what they01:43:28
ready to book a visit to those or01:43:30
other hot spots via the Internet And what01:43:33
he did just put the guys who01:43:35
manually booked for those people who01:43:38
contacted through the site, that is, we are with you01:43:40
we do such a concierge and the key01:43:42
replacing functionality at this point01:43:44
human just testing a hypothesis01:43:47
we check that the functionality01:43:49
demand for it are willing to pay for it01:43:50
give us money01:43:53
and the next view is mvp content01:43:57
We analyzed this case with you first01:43:59
the day when they talked about the Lin approach idea01:44:02
is to present an idea through01:44:04
content and the product itself We also have01:44:07
no it doesn't have to exist we do01:44:10
some explanatory Content this may01:44:12
maybe a video clip it could be01:44:16
landing Page that explains some01:44:19
functionality and look at the number of requests01:44:21
Well, let's give a clear example of what we01:44:24
we discussed this with you on the first day01:44:26
Dropbox project That is, if you remember then01:44:32
just posted a video explaining how01:44:35
convenient to use the accommodation service01:44:38
files online is not yet one line of code01:44:41
and in one night there he received more01:44:44
five thousand applications for this service like this01:44:46
confirmed that is, but it’s again01:44:49
but if we are talking to you about types of mvp 001:44:52
and when we propose a certain concept01:44:55
sucking key function but just01:44:58
look at the demand for this concept01:45:00
our direct target audience01:45:03
the next type of mvp is scattered mvp01:45:08
when we use it we already use it01:45:10
specifically selling some ready-made01:45:13
functional01:45:14
The rose MP method is used when01:45:17
Having an idea, you can test and implement it01:45:20
without developing unique software01:45:22
collateral is collected instead01:45:24
ready-made tools are combined into one01:45:25
system and presents with a single01:45:27
interface this is how the guys from01:45:31
groupona when they didn't write their own platform01:45:34
regarding the provision of discounts or01:45:37
some additional coupons for us01:45:40
discount or of course the consumer simply01:45:42
aggregated promotional data01:45:45
proposals from potential customers there01:45:48
large chains, especially the USA01:45:51
fairly developed system01:45:52
and through this it valorized the demand for such01:45:56
online kunarator, that is, the project was not with01:45:59
not a single line of code01:46:00
they simply aggregated data from different01:46:03
sources combined them into one place and01:46:05
the first version of mvp was just a newsletter01:46:08
distribution to end consumers with01:46:11
offers of certain shares01:46:13
This is one of the methodologies01:46:18
the next methodology is more likely01:46:20
mvp-1 this product is one parameter then01:46:24
there is this variety that is used more often01:46:25
only when there is a finished product with01:46:27
usually a minimum set of functions01:46:29
this is one function but a vivid example01:46:32
for example, such nvp is Spotify on the first01:46:36
stages, that is, the first and only01:46:38
feature that Spotify released to the market01:46:40
because of which they have already begun to receive01:46:41
money it was audio streaming01:46:45
second story This story is whatsapp01:46:48
Colleagues, what function do you think?01:46:51
WhatsApp was the first to roll out to the market when01:46:54
represented his01:46:57
maybe that case knows01:46:59
ready01:47:01
broadcast01:47:04
so no colleagues phones they are not replacements01:47:08
SMS that is, they were originally chat01:47:11
didn't see the calls01:47:14
a certain function that lay in01:47:16
basis01:47:19
sending pictures no friends01:47:24
I'm just interested in Google01:47:26
parallel use no pro01:47:28
Interesting01:47:31
this is one of these it seems to me01:47:34
notification01:47:35
What kind of notifications that an SMS has arrived Well, sort of01:47:39
not the SMS itself, but simply a notification that this01:47:43
copes with the phone Just why01:47:45
unclear no friends Well even myself01:47:47
Whatsapp abbreviation in English Yes, yes01:47:49
things are going on there What's going on Natasha01:47:55
as far as I remember this is a transfer of contacts from01:47:58
phone book No first functionality01:48:02
key base that formed the basis of the DAC01:48:05
this was a status update01:48:07
user when I could report01:48:09
tell friends your status Where am I01:48:12
what am I doing01:48:14
This was the key function that01:48:18
WhatsApp brought it to the market and became01:48:20
use it as a prototype01:48:22
mvp already began to gain crazy numbers01:48:26
popularity but colleagues Pay attention01:48:29
attention when they rolled out this mvp and01:48:31
let's go install because the user01:48:32
they liked it and began to analyze it01:48:34
experience using WhatsApp and it turned out01:48:37
that people use their statuses for01:48:39
communication that is, they saw a quick01:48:41
a series of changing status messages01:48:44
that is, people began to communicate01:48:46
yes, that's how mvp-2 appeared. They realized that01:48:48
people want to communicate through the app01:48:50
a second additional function has appeared01:48:52
function that was already disabled in01:48:54
second this function directly01:48:56
messenger to communication like this01:49:00
why pay attention to this?01:49:02
look how interesting it is at this moment01:49:04
Zhenya writes there if not then that one01:49:08
the moment was ICQ if you remember it was01:49:10
instant messaging system in01:49:14
on the computer and by and large if01:49:18
if only the startup would continue to be active01:49:19
develop actually It was there01:49:21
sole monopolist point of view01:49:23
text communications on the Internet Skype01:49:26
we only use it for calls01:49:28
Vaska We mostly wrote instant01:49:30
messages if only they were on time01:49:32
saw the trend Remember us past01:49:34
The event was dedicated to trends here01:49:36
if only they had seen the trend in time01:49:38
transition of consumer communication from01:49:41
computers phones and would do01:49:44
mobile application they would not market01:49:46
lost because they didn't react01:49:48
for this trend remained on the computer to01:49:50
unfortunately we are with you01:49:53
mail.ru Agent more01:49:55
who used it mostly01:49:58
I was using a mask at the time, but then01:50:00
Aska died for a long time in the chat just like that01:50:05
cold in the chat we saw it all like this01:50:08
that the first is the only function that01:50:11
I solved the key problem for WhatsApp:01:50:13
there was a user status update function01:50:16
which was actively used01:50:17
users this was nvp 1 for them01:50:21
So when will you create mvp01:50:23
colleagues, I draw your attention01:50:26
VP concepts This means that we don’t cut01:50:28
spaceship from dem's point of view01:50:30
When did you and I have a debate?01:50:31
regarding additional functionality01:50:34
it is possible to develop a product that will01:50:37
need to have all the functionality01:50:39
the customer will be perfect but we’re just01:50:41
we will never make this product like01:50:44
startup we just don’t have enough money and01:50:45
there is not enough time, or relatively speaking01:50:47
when we roll out to the market Our01:50:50
wonderful potential client already01:50:52
he will have something to use01:50:54
It’s convenient to use this to01:50:56
switch from what he was using to01:50:59
our product will cost a lot01:51:01
money but most likely we just don't we don't01:51:04
we will sell this solution because of this Our01:51:06
the task is to reach as quickly as possible01:51:08
show the target audience how we solve01:51:11
key function task using our01:51:14
functions and sell This is already targeted01:51:16
the audience began to use our01:51:18
decision and then together the target01:51:20
audience refine the product develop01:51:22
complement it01:51:24
adds additional functionality01:51:26
I have tautologies at the end of the day like this01:51:29
that colleagues there are key steps that01:51:32
you and I have to go through developing01:51:34
minimum viable product01:51:37
is there any comment01:51:41
Yes, there is a small one, but that’s in this case01:51:44
it will be relevant for example for01:51:46
some market where we have01:51:49
private clients we trade But in this case01:51:52
with Gazpromneft, for example, we can’t01:51:53
roll out the unfinished product and01:51:55
sell to them because it01:51:57
licensing is a commission these are inspections01:52:00
getting vendor sheets and other things01:52:02
then here you can’t just01:52:04
Edward I agree with you this But we01:52:07
we can determine the minimum set01:52:09
functions after which the product can01:52:10
be sold that is, we make the perfect01:52:12
product here is a concept, don't make it yourself01:52:15
ourselves within the framework of understanding That is, we01:52:17
now afraid with you still certain01:52:18
criteria that are related to breeding01:52:21
program in which you will01:52:22
think about what functionality01:52:25
what functionality will you focus on?01:52:27
build a product on what you01:52:29
focus your attention on more01:52:32
late stages Yaroslav Oh I'm sorry I didn't01:52:35
every time I want to call Yaroslavl01:52:37
No, no, just before that point01:52:40
got there You had a question and then how01:52:44
told me what to choose01:52:47
minimal functionality So most likely01:52:48
order Says you don’t need this and that and that01:52:51
You just don’t have time to make such a vaccination01:52:52
And most likely he will ask you01:52:54
your life01:52:57
confirmation of your life experience yes01:52:59
that is, at least five years since01:53:01
give you a job01:53:02
it takes 5 years to get a job there at least01:53:05
you are only summed up there, that is, too01:53:08
you'll probably lose your rating01:53:10
Yes absolutely true01:53:13
tautology that English has stopped01:53:15
use well So it sounds01:53:17
How can I indulge in English?01:53:19
use01:53:20
Okay colleagues anyway, let's go back to01:53:22
basic steps So we are on the first01:53:25
stage of the main task of the product01:53:27
key task of our target audience01:53:30
which we can solve, that is, understand01:53:32
Why does a potential client need your01:53:34
product and why he should have it01:53:35
purchase01:53:36
this is just analysis again01:53:39
focusing on the target customer group01:53:41
Point of you will help you here That is01:53:43
how can you specifically target01:53:45
audience help solve something01:53:47
a certain specific task on the second01:53:50
stage Set a narrow target audience01:53:52
that is, you and I focus on01:53:54
specific target audience on this01:53:56
stages Describe the portrait of an ideal01:53:58
buyer that is what you may be01:54:00
help Avatar can help you here01:54:02
client who we are with you indirectly01:54:04
passed Here a map can help you01:54:06
sympathy cdx will definitely help you here01:54:09
segmentation when we focus01:54:11
in category A In particular Total Recall01:54:14
tow truck we are fixing on01:54:16
drivers of cars who got into01:54:19
accident already at the moment That is, everything01:54:21
the rest are few at this moment01:54:22
We were interested, we tried to help Exactly01:54:25
such target groups of the client And we can01:54:27
still with you before focusing there01:54:29
I’ll specify what brands of cars but01:54:31
Now, if we are with you Client avatar01:54:33
we sorted out an even narrower one there Yes01:54:35
Lenya was focusing we are certain01:54:38
The category of drivers was not chosen because01:54:40
that they have a high risk of getting into01:54:43
accident related to their driving style01:54:46
after you have determined01:54:48
specific target audience with which01:54:50
you will work, we will start with you01:54:53
explore the competitive market and this is us01:54:56
We went through the leading module with you, that is01:54:57
we make a canvas of scouting technology01:54:59
look at what technologies are used in01:55:02
based on my projects I think about01:55:04
our decisions after this, colleagues and I01:55:07
we perform a summary analysis Analyzing01:55:10
compare yourself with other technologies with01:55:12
other solutions that it offers01:55:14
market Or you can build a strategy01:55:16
blue ocean That is, you complement01:55:18
besides the fact that you are making canvas01:55:20
you add certain values01:55:22
factors that you take from the problem01:55:24
interview strategizing the ocean01:55:26
identifies the key factors that you01:55:29
focus also allows you to understand01:55:31
image of the minimality of the capable01:55:34
and after that you and I choose01:55:36
Let's highlight the main functions first01:55:39
main functions that allow01:55:40
solve the main problem of our target01:55:43
audience There might be one or two01:55:46
three Well, as a rule, it's one two01:55:48
The features we focus on here are01:55:52
sort all these all functionality by01:55:56
descending in order of importance first we01:55:58
we focus on those functions that01:55:59
priority is not for the target audience and in01:56:02
we focus less on those01:56:05
functions that are not really needed01:56:07
they are very valuable to our audience01:56:09
are ready to pay for them at the next stage01:56:12
the next step is you develop01:56:14
choose the optimal development method01:56:16
mvp there may be several of them in particular01:56:19
it's suitable when we do it with you01:56:21
iterations01:56:22
developing products in iterations01:56:25
hypothesis testing with minimal01:56:27
costs losses and the second is Scrum01:56:30
approach when we work with you01:56:31
the paradigm is defined by colors defining as01:56:35
will be developed asprint to sprint01:56:37
our product is captivating directly01:56:39
customer in the form of a grocery product or having01:56:42
internal productonor and inviting01:56:44
external customer and thus01:56:47
finalizing the product development01:56:50
customer requirements together with the customer01:56:51
you can combine Lin sparks in one01:56:55
the approach also works with prints or01:56:57
Kanban use colleagues these are all01:56:59
debts can be repaid at least with you01:57:01
passed from the Kanban tap is not included ours01:57:04
your reactions but they are available on the market01:57:06
you can read but at least you are familiar01:57:10
some projects within Gazprom01:57:12
implemented according to the Scrum methodology01:57:15
and on the seventh step, by the seventh step we01:57:18
launch Alpha and Beta tests Or01:57:21
we are piloting for this01:57:23
should create such an image now01:57:25
minimum capable product01:57:28
more precisely vp1 which we can give to the Pilot01:57:30
test operational01:57:32
characteristics at the facility, that is, we01:57:34
we are just preparing for the transition to01:57:37
accelerator is already in late stages and the other01:57:40
level of technological readiness there01:57:42
lost 5-6 When can you go to01:57:44
piloting01:57:45
perfect story when the end of the [ __ ]01:57:48
early stages will be mvp-1 that is01:57:51
product and project that can be01:57:53
pilot already in an adult accelerator01:57:55
So if possible01:57:57
focusing is very important01:58:00
take into account that the basic principles of MVP are01:58:03
create a product quickly and cheaply01:58:06
which client will want to buy and 1001:58:08
it is advisable to use the model01:58:10
who offered Yusa pasunem instead01:58:14
sequence of creating layers To01:58:16
there is when you and I do it first01:58:17
functional then User Experience01:58:19
we do it in parallel, that is, the product01:58:21
must be both functional and convenient to use01:58:24
easy to use and pleasant to use01:58:26
because of this, you have already noticed these01:58:29
two pyramids in advance, that is, a model01:58:32
assumes that you01:58:34
we develop and think not only about01:58:37
functional content of your01:58:38
product but think relatively01:58:40
reliability of the usefulness of this product01:58:42
ease of use the pleasantness of it01:58:45
use and some exclusivity then01:58:48
there are 10 to start Trap especially01:58:51
programmers who make certain01:58:53
functional foods especially01:58:54
programming they believe that01:58:56
the interface is not needed at all and is very01:58:58
face effective feedback01:59:01
a connection that is not connected with what01:59:03
the product does not function well in all that it01:59:05
just inconvenient and incomprehensible01:59:07
use for this at the beginning01:59:09
stage we focus on the Key01:59:11
functions but don’t forget about User01:59:13
Experience don’t forget about appearance01:59:15
about design about usability01:59:17
some target orientation01:59:20
group of clients So your pi should01:59:22
include all levels of the finished pyramid01:59:25
product then pay attention to this01:59:27
attention Well, a separate tool01:59:29
who can help you01:59:31
synchronize your team create01:59:33
Vision regarding what will happen01:59:36
develop your product is a canvas01:59:37
evolution of the product that was proposed01:59:40
wonderfall team which01:59:42
directly probably the key01:59:44
the company implements popularizes01:59:47
methodology01:59:49
design thinking That's enough too01:59:51
interesting approach When you break01:59:55
development of your product on three key01:59:57
stage stage mvp but in this regard and from the point02:00:00
technology startup perspective02:00:02
we divide into two more substages when we02:00:05
form VPN vp1 what are their differences I02:00:08
I'll tell you a little later after that02:00:10
the second wave we are developing with you02:00:12
directly the root product and on02:00:15
the third stage we are already thinking about the product02:00:16
which we can scale02:00:18
put it on the market Well scale it up02:00:20
in the market serving it to other customers02:00:22
because of this you and I02:00:25
we consistently think about what will be inside02:00:27
our products as it will be02:00:29
evolve02:00:31
So how can this canos help you decide?02:00:33
mvp design task first02:00:36
present a product development strategy02:00:38
in three waves format, food currencies02:00:40
That is, you will consistently02:00:41
understand how your02:00:43
product how it will be supplemented02:00:44
functionality will change02:00:47
filling of one or another functionality02:00:49
How will these or those be implemented?02:00:50
technology within your product it02:00:54
will allow you to create specific deadlines02:00:55
implementations for each stage of evolution02:00:57
When you set deadlines when you02:01:00
define key stages When will they be02:01:02
developed by VP When will be developed02:01:04
main product When will it be developed02:01:06
a product that can already be scaled02:01:07
To the market02:01:09
generate collect in one place All02:01:11
ideas for all product features of your02:01:14
of the future product, that is, relatively speaking02:01:16
at the output generation stage come up with this02:01:19
perfect spaceship02:01:20
understands what you started doing02:01:22
you won't be for it right away02:01:24
do you think it will evolve?02:01:26
your product and how it will evolve02:01:28
your project with different iterations When02:01:30
one or another functionality will appear02:01:32
it makes life easier for both you and the team02:01:35
customer but we remember Yes, what will he say to02:01:37
at every stage the product can be sold02:01:39
they want to buy it because it sells it02:01:42
and fills in the key tasks to solve02:01:46
key tasks of our customer02:01:48
present in a simple, understandable way02:01:50
vision of the product for investors And even02:01:52
for beginners and users and your02:01:55
internal team but most importantly not02:01:57
forget about it, we're on the team about it02:01:59
talked02:02:00
Indulge yourself and your team by posting a canvas02:02:02
product evolution in the office but also how02:02:03
at least synchronize the command02:02:05
show this goal that we talked about02:02:07
remember Leader goals values this is the goal02:02:11
can be perfectly implemented in evolution02:02:13
product in the form of canos and evolution02:02:16
product directly place it in Vidnoye02:02:18
place You will understand Where you are going to02:02:20
in particular then move it to the first02:02:22
bank or use it as track02:02:25
goals within the approach02:02:29
Here's how to work with a colleague's canos02:02:34
Canos allows you to effectively02:02:35
consolidate the team's work But first02:02:38
just through understanding the team's goals02:02:40
understanding the final result on each02:02:42
stage filling each wave with grocery02:02:45
you need to create a feature team for yourself02:02:47
questions, that is, when will you be02:02:49
develop each stage of development02:02:52
your product should be guided by02:02:54
the following questions first at the stage02:02:56
creating a minimum viable02:02:58
product What elements are inside your02:03:01
the product will be functional02:03:04
they cover the key function with themselves02:03:07
function for the target audience02:03:09
Core producty What are the elements of the product?02:03:12
meets key user requirements02:03:13
script, that is, look if we are on02:03:16
the first stage is just focusing on02:03:18
fill one specific task02:03:20
product certain functions can be02:03:22
several functions then02:03:24
we should already be guided by the product02:03:27
for the entire client journey for the entire client02:03:29
have experience, that is, from the moment of purchase to02:03:32
moment of decommissioning and in Oil02:03:35
Scale product Which elements help02:03:37
products to fully reveal their02:03:38
potential, yes, that is, this is a Killer feature02:03:41
uniqueness when all clients will02:03:44
understand what exactly your product needs02:03:46
acquire what you are a market leader specifically for02:03:49
you need to go for this or that02:03:50
technological solution Here But this02:03:54
example of a product development canvas or02:03:57
evolution of the product into each of the three forms02:04:00
that is, what do you do as02:04:02
key functionality How do you02:04:05
pack02:04:06
from the point of view of, for example, banking services02:04:09
in the first stage we focus02:04:12
solely for the creation of personal02:04:14
account within the system and focus02:04:17
on around three important transactions that02:04:21
can run this or that application02:04:23
directly Core product we are with you02:04:27
we focus and create all the main02:04:29
we create bank transactions02:04:32
family account02:04:35
and add personal preferences02:04:39
personal privileges inside02:04:41
applications and already at full02:04:43
functional product02:04:45
we are coming up with integration with bots02:04:48
we only create sheets inside the application02:04:53
and with free identification through tokens02:04:57
that is, again, we already understand How02:05:00
will develop products I can02:05:01
say that using the example of our startup02:05:03
the project we are implementing in our canvas02:05:06
product evolution developed by cards02:05:08
projects we understand at what stage02:05:09
What function will we add?02:05:11
focuses exclusively on key02:05:13
functions of the key tasks of our target02:05:16
audience colleagues we are with you now02:05:19
let's go room by room and work two02:05:22
stage the first stage you and I will have 1002:05:24
minutes and the second stage will be 20 minutes and we02:05:27
we will try to create a minimal02:05:30
viable product02:05:32
period to complement our vision later02:05:35
It’s clear that we’re failing all this02:05:38
first stage What will you do in the first stage?02:05:40
In the first stage, your task is to determine02:05:42
key target audience for which02:05:44
you will focus and which you will02:05:47
shape a capable product How do you02:05:52
choose your target audience using02:05:54
results of problem interviews02:05:56
expert interviews of your experience on02:06:00
market Write down the key objectives criteria02:06:03
purchases and operating criteria Possible02:06:05
Do you remember any other criteria?02:06:07
noted by the target audience02:06:09
which needs to be reflected02:06:13
your product02:06:15
We are working with you on the mvp bookmark now02:06:18
stop screen sharing02:06:20
presentations and show you how we do it02:06:22
looks with you in the workbook02:06:24
So colleagues, can you see the workbook?02:06:28
apparently and Yes said Lenya So colleagues, we and02:06:32
you now We are working on the first stage you02:06:35
select your target audience here02:06:37
which you previously wrote on which02:06:39
You will02:06:40
focus and here you need02:06:42
define key functions or criteria02:06:45
which you will use when02:06:48
creating your products02:06:51
with your technology so you first02:06:54
write down key tasks using02:06:57
which yours will help decide02:07:00
the product you are prescribing to the target audience02:07:03
purchase criteria if they exist if you02:07:06
they were identified through problem interviews02:07:08
and criterion for operation and serial production02:07:12
service too Think maybe02:07:15
there are some factors limiting the task02:07:18
your order02:07:21
which functionality must be enabled02:07:24
your colleague's product Is it clear02:07:26
ask what we will do now02:07:28
put pluses or raise your hand02:07:30
I’ll explain, maybe you’re left there02:07:32
questions02:07:34
which you wanted to go through I have a question02:07:37
we have formed team number five02:07:43
the team can02:07:56
damn maybe you need a link come on02:07:58
we will solve it colleagues if you are not02:08:00
the notebook will open, kick us, we will open it02:08:03
it's open for me02:08:04
Igor hand02:08:09
Hello02:08:11
Today I generally put things in order02:08:14
notebooks because we can do it02:08:16
the workbook coincides with the Study Book02:08:19
there is one topic and we have one moment02:08:25
for some reason here in the folder Korovin Da Fifth02:08:29
the team that sent the workers is not ours02:08:32
the notebook is not included in any other workbooks02:08:34
mvp tabs basically02:08:37
What if you update your workbooks?02:08:39
foam should have been checked with masonry02:08:41
appear complemented like this02:08:44
let's try this about02:08:48
closed open files just the same02:08:51
team 5 writes what you have02:08:54
I'll take a look02:08:56
colleagues, look, we said that we have02:08:59
product is also being developed02:09:01
regarding modules and consulted02:09:03
contents of this workbook02:09:04
complemented by separate tools02:09:06
which Leonid and I thought I hope02:09:09
you at this stage today we thought it is necessary02:09:11
decided not to give up the ocean strategy02:09:14
that we will devote more time to life02:09:15
capable product Janislav02:09:19
Yes, a question about the regiment. That will probably be the case.02:09:23
many people are interested I asked in the chat02:09:26
this probably concerns everyone who doesn’t02:09:29
afraid of complexity Yes, and decided through02:09:31
oil and gas in their own varieties02:09:33
here are examples from the Russian oil and gas industry02:09:36
industry these guys are like this02:09:38
crutches on crutches entered without any problems02:09:40
company is not always without proper experience02:09:43
a product that doesn't actually exist02:09:44
it turns out there are no other customers02:09:47
that was interesting to listen to02:09:57
question and I wanted to answer later if anything happens02:10:02
since he's here look why at all02:10:05
conduct corporate accelerators02:10:07
logically I agree there is a big one02:10:10
problem02:10:12
in order to02:10:15
8 902:10:19
technologies02:10:21
this is there the last stage is not Okra When02:10:24
everything has already been scaled and worked out02:10:26
stamped at the test site in all02:10:28
variations if you have Technologies02:10:31
redmins level 8-9 you won't buy a startup02:10:34
you can't start a joint relationship with him02:10:36
the enterprise worked so on you will buy from02:10:38
it is only a product already Therefore02:10:39
corporate accelerators and logic02:10:42
namely pilot implementations for this and02:10:43
directed you go to you get02:10:46
task are burning Okay Okay dear Here you go02:10:49
a little piece of the budget and a piece if02:10:52
it works, let's move on together02:10:55
This is the meaning of corporate acceleration and02:10:57
Of course Neftegaz guys are coming02:10:59
industrix has already passed twice and among02:11:02
there were several solutions in it02:11:04
which are well at an early stage in general02:11:06
there are four it seems a little bit02:11:09
it's working but we're not even finished yet02:11:10
sure02:11:12
and what are some examples?02:11:16
there are a lot of them, it’s just not anyone02:11:19
it really just stops02:11:20
This is what the accelerator was created for02:11:23
work with those who seem to not come02:11:24
sell simply because the point is02:11:27
to try to log in earlier02:11:29
try to do the rest together02:11:32
some business always talks about it02:11:34
We want we are not interested in the solution02:11:37
just close some internal ones02:11:38
crutches And try with02:11:41
startup entering the market focus Among02:11:43
Total02:11:45
and you won’t get into Ready-made solution Why02:11:48
you need02:11:50
Well, how even such an Industrial Partner?02:11:52
then you need it How would a client buy?02:11:54
buy or we'll move on together but02:11:57
I think that here ours have not yet become simple02:11:59
according to the example image of the result so that this is not02:12:03
company I offered to park02:12:06
because you will be meeting with Evgeniy02:12:08
industrix programs and just him02:12:11
ask around Zhenya, here’s what you have02:12:14
piloting now in an adult startup02:12:16
project lost what level of readiness02:12:18
they came, here's what we should do there conditionally02:12:21
speaking to what level Well acceptable with02:12:24
readiness point of view02:12:25
there must be functionality to take this02:12:27
piloting That is, these are normal02:12:29
problem interviews expert interviews02:12:30
identify key user02:12:33
criteria without which you and I cannot02:12:35
we will launch a product piloting or more02:12:38
more money not yet earned. This is it02:12:40
it's great to have company of course02:12:42
accelerator some companies no Yes02:12:43
if it is possible02:12:46
turned out to be So guys we'll work02:12:50
communicate with oil gaple02:12:53
yes Kirill hand raised Yes hello02:12:57
question about the workbook Bim VP we are here02:13:01
enter turret 123 no type of mvp this is it02:13:06
what you and I have just gone through? That is, if02:13:08
we say look what we haven't touched on02:13:11
there you have pinolim vp1 mvp 0 this is02:13:14
when you and I have virtually nothing yet02:13:16
no there is no worker on hand02:13:18
technological prototype but there is but we02:13:21
we can describe it video presentations02:13:24
some content and to you immediately to you02:13:27
the first three types of mvp that I will help02:13:29
I said yes there is mvp content after all02:13:33
emulating functions and the like is simple02:13:36
Think of three types of mvp content02:13:39
which you can use well02:13:41
this is the period of creating this readiness02:13:44
we are just intuitively speaking roughly02:13:48
it will go on for months Yes, we want to02:13:51
for the month of October for example make mvp-1 it02:13:54
will include itself We are all there for example02:13:56
we are engaged in exploration of useful02:14:01
fossils on the shelf we will be there with us02:14:04
there will be a bot Well, a boat of some kind02:14:06
there's a seismic sensor there, roughly speaking02:14:09
now there will be some kind of neurosensor there02:14:11
stand that will catch the return02:14:14
waves and give some picture02:14:16
the first primitive button will be Well02:14:20
give some conclusion what is here02:14:22
Probably oil lies, gas lies and that’s why02:14:25
similar02:14:27
understood well02:14:30
Yes, I still have a question about this mvp02:14:34
we don't have a tab in the Workbook02:14:36
not in ours02:14:39
there is no team good I'll give her to you now02:14:41
I will add a link please one file02:14:44
remember some everything I'm on now02:14:46
fifth command you have a room tracker Which02:14:49
king02:14:51
I’ll add ours Oh, and we have a plus in ours02:14:54
your own colleagues about your02:14:57
personal notebooks We are at the end traditional02:15:00
questions again I will give instructions on how02:15:01
you need to copy your02:15:03
instructions02:15:05
Regarding the task of this stage there is02:15:07
If there are no questions, please add pluses02:15:10
that we are ready then we part ways02:15:16
so the pluses flew Pauline Come on02:15:19
open the rooms and assign the guys to02:15:22
10 minutes02:15:28
Dmitry about the tab if possible02:15:31
add it to02:15:34
third file horizontal scrubber02:15:38
educational fraction workbook02:16:18
I don't know02:16:23
AND02:16:25
which room can you02:16:42
Anastasia Eva and Danila tell me02:16:46
please join us02:16:48
if you have any difficulties02:18:27
so colleagues, put a star in the chat02:18:31
that everything is fine according to your feelings02:18:33
coped and02:18:37
grill if you need more time02:18:44
all the stars have flown. How nice guys02:18:47
we are now moving with you to the second02:18:49
stage but now it will be 20 minutes when02:18:52
you will fill your product02:18:54
directly02:18:56
we have several functionalities02:18:58
stages of development stages02:19:01
we divided the project, relatively speaking02:19:04
stages into two stages vp1 vpn002:19:08
this is supposed to be some kind of presentation02:19:11
some prototype02:19:14
virtual model that you can02:19:16
present the point of view of how she02:19:18
mvp-1 will function from02:19:19
directly already functional02:19:21
complex that can02:19:23
implement close one function there02:19:26
there may be several functions Decisive02:19:28
I'm the target audience right now02:19:31
I explain02:19:32
5 teams figured it out for some reason02:19:35
closed notebook examples02:19:38
so at the second stage, colleagues, your task is02:19:42
already formulate a vision for the development of VP02:19:44
for each stage That is, you choose02:19:46
key tasks select key ones02:19:49
criteria and think about this or that02:19:52
stage this criterion will not be every one of02:19:56
them in fact and the key ones are you02:19:59
define for this02:20:03
or for02:20:05
product how will it be there what functionality02:20:09
you will close how this functionality02:20:10
will close there with02:20:11
technology or using02:20:14
some for now02:20:16
patches for some quick solution02:20:18
maybe you won't pay attention to02:20:20
at this stage So you take your work02:20:24
notebook continue but already on02:20:26
crossing BP specifically at a stage of development02:20:29
mvp And specific tasks or specific02:20:32
functionality for this work we will be you02:20:34
20 minutes and at the end Leonid and I02:20:38
we'll sort it out from the workbooks there02:20:41
We will analyze the most striking cases02:20:43
We will try to finish on time and in02:20:46
Let's leave some free time02:20:49
question there parsing questions and answers02:20:52
yours but also the comments there02:20:55
today that there could be something02:20:56
unclear yes Maxim question02:21:00
It says there are functions There are notebooks02:21:05
this goal and objective functions goals objectives02:21:08
that is, saving money is the goal02:21:11
May be02:21:14
something specific is done by someone and for02:21:18
due to this economy02:21:22
Our task there is for them to just me02:21:25
saving money is so enough02:21:27
unclear task02:21:29
usually it is a metric unit then we02:21:33
understand from a functional point of view02:21:34
tasks that we implement but with an eye to02:21:38
that we want them to save money02:21:42
this function will look like maybe02:21:45
at these stages we will have some kind of technologist02:21:48
roughly speaking through the interface somehow02:21:50
contact some recommendation Come on02:21:52
at a late stage of product development it is02:21:55
there won't be a socket there yet Pavel02:21:59
Yes, but I have about the same question02:22:02
there is a central part we need02:22:04
describe how we will solve problems02:22:06
which are indicated on the left side of the table02:22:09
specific functionality of your product02:22:11
will solve either a specific problem or02:22:14
specific function02:22:15
Well understood, thank you, here you go, colleagues02:22:18
I draw your attention when you will02:22:20
fill out the stages of evolution, see you02:22:23
define deadlines for example mvp 002:22:25
prototype We want to make there end02:22:27
September You bet directly what you have02:22:31
a month and a half02:22:32
The completion date there is for example September 3002:22:35
or for example September 9 view imp02:22:38
presentation or demo video and you already02:22:41
determines it yourself already understand how much02:22:44
Do you need time? Do you have enough time?02:22:46
dispel this key functionality02:22:47
For example02:22:49
mvp-1 is already so functional02:22:51
a prototype that we can launch02:22:54
Pilot02:22:55
even raise money for piloting02:22:58
we want to do it in four months by October02:23:01
month and you understand that you are really you02:23:04
can you do the functionality or not? If02:23:06
you can't do the functionality you02:23:07
rewind back look at the keys02:23:10
tasks will be able to key functions of them02:23:12
rank and see what you can02:23:14
really have time to do it in October or02:23:16
November02:23:19
Colleagues, based on this logic, put02:23:22
pluses so that they are ready to disperse02:23:24
rooms02:23:27
and Dmitry is the target audience here02:23:30
users buyers but look we02:23:33
We understand that our target audience is02:23:35
daughter of Gazprom Neft there are different levels02:23:37
making decisions because of this02:23:39
Naturally we must take into account02:23:41
interesting to the direct user02:23:42
but most likely it will be User02:23:43
Experience is the external interface02:23:45
convenience practicality of use For02:23:48
higher but for directly02:23:51
the buyer needs some02:23:52
economic metrics that reach02:23:55
through efficiency we reduce either02:23:57
drops or02:23:58
some increase in efficiency02:24:00
business process time reduction02:24:02
simple or something else02:24:06
I'm sorry, I wrote this to my group02:24:09
I understand everyone, I'm so Well friends then02:24:12
We go to our rooms for 20 minutes02:24:14
work02:25:05
Danila02:25:07
Sergey and Maria02:25:10
you have some technical problems or02:25:13
you're just not with us yet, I see that Maria02:25:19
Sergey Eva02:25:50
it's smile here it can be done in different ways02:25:52
there was a reaction02:25:55
Pasha order, you raised your hand according to tradition02:25:59
to be the first to speak Well yes02:26:03
No02:26:05
look we have a main kipper there02:26:08
on the project throughout the entire stream Russia We are directly02:26:11
every time we rejoice at the hard ones02:26:13
keeps timing mittens and for this guys02:26:16
we did some work and looked at our notebooks02:26:18
there are common mistakes that you have made in02:26:23
working with tools is no matter how02:26:25
strange teams that are really good02:26:26
we completed the task as two teams ourselves02:26:28
noted Yes people, bye for the microphone02:26:30
I will report on key errors and02:26:34
the key mistakes are actually colleagues02:26:37
they're all about the same thing02:26:39
that is, which you often offer02:26:41
or does not have the form to convey it02:26:44
something and solve the customer’s problem or02:26:46
interest the customer here02:26:51
or at all as if minimally connected02:26:55
a possible prototype is basically like this02:26:58
how cool, that is, it’s clear that it’s hard02:27:01
exercise it is clear that many had02:27:03
situation when there Maybe not for everyone but02:27:06
there were guys who had a toner product date02:27:09
holder of this project02:27:11
left gone wasn't present and here we are02:27:15
task from the point of view of immersion Yes and02:27:18
difficulties in terms of immersion in02:27:21
project calculate02:27:23
plus Maybe like a holder02:27:26
the product has some more specific data02:27:28
talked to someone02:27:31
accumulated something Well, in the end, as it were, maybe02:27:34
Of course it will be easier to share from here02:27:36
live but it is clear that many people are missing this02:27:38
on the other side02:27:40
I would like to say something positive about us here02:27:43
there are two teams, but they are from different backgrounds02:27:45
the degree of elaboration turned out to be But02:27:48
one team that I would like02:27:50
praise and let me show you maybe02:27:52
will demonstrate yes guys I am for you02:27:54
I suggest you make a print screen now02:27:56
screen when Leonid fumbles now working02:28:00
notebook just so you have it like02:28:01
some sample that you can grab onto02:28:04
there when you are already doing your homework02:28:06
when will you work on your projects?02:28:07
how it is desirable to fill02:28:10
How convenient will it be for you?02:28:12
you need to look here first02:28:14
colleagues described the key points very well02:28:16
objectives of the target audience Yes criteria02:28:19
purchases but there taking into account all the different02:28:22
parameters Yes and how Well very good02:28:24
the criterion has been worked out from here naturally02:28:27
when the criteria are well developed, as it were02:28:29
It’s easier to understand what is expected02:28:31
find criteria in terms of implementation02:28:34
Yes, go there VP for example concept02:28:38
automatic system and probably02:28:40
main function Why I liked it02:28:42
just the first thing that is done is the calculation02:28:44
economic efficiency of implementation02:28:45
it’s immediately clear here at the movie level or there02:28:48
one of the first tasks And as expected02:28:51
reduction of operating costs on the part of02:28:53
let's even handle the client02:28:55
and here's something very important02:28:59
count do with hands show02:29:01
to the client that this is what it will look like02:29:03
this is already suitable, some parameter here02:29:06
to you02:29:08
just even just a module02:29:12
and a financial model with a description of02:29:16
how effective implementation will look like02:29:19
in terms of financial effect02:29:20
Why not And why can everyone have it?02:29:23
there is either a reduction in operating costs02:29:25
or an increase in your revenue, as it were02:29:27
effects that's how it could be02:29:29
do but in general Yes there is enough here02:29:31
for every easily relevant hang up and02:29:36
growth as the product develops02:29:39
of course it’s also sloppiness because02:29:41
If you read then02:29:43
not that it's sloppy, I'll say so here02:29:46
a classic of simple corporate implementation02:29:49
Let's go from the pilot and we'll calculate everything later02:29:52
there will actually be implementation protocols02:29:54
initial collection tests date from this is all02:29:57
the rest is here in terms of02:29:58
software product It’s clear what02:30:00
called integration implementation02:30:02
working off02:30:09
I see the hand, sorry I'm on beauty I couldn't02:30:13
turn off Yes, I have Leonid, you know this one02:30:15
still a question, here we go again02:30:19
let's cut vp1 there Core produk is painted02:30:22
actions are planned Yes how But this is not02:30:25
there must still be no actions02:30:27
some kind of functionality, that is, what02:30:29
is vpnol This is not a calculation02:30:31
economic efficiency Yes02:30:34
financial model can be02:30:37
film model Maybe, but in fact we02:30:41
don't we say that we will show02:30:43
in your Caste world Yes, in quality02:30:46
this is not a set of functionality02:30:49
We should have everything summarized in the task02:30:52
Here02:30:57
differently I don't know here for me02:30:59
technical calculation is like02:31:01
artifact technical calculation02:31:05
then good luck as I give the selection gave type02:31:08
these are artifacts Dear customer here02:31:10
look, I don't know, someone connect02:31:12
from Dernovsky's team Maybe I'm like02:31:13
yes yes I am here to fight yes Socrates here02:31:19
answer the question just Guzel And my And02:31:22
Still, consider what you put here02:31:24
Dima and I will understand how to live with this, but I02:31:28
understood Actually the question is Guzel Guzel02:31:30
what I would like reflected in02:31:33
see the product Yes the result I well we02:31:36
it was easier to reason from the outside02:31:38
our actions in relation to the product02:31:40
that is, it is clear that this is all turning02:31:42
in the artifact there we have certain02:31:45
test examinations and certain02:31:47
a kit is equipment that02:31:50
requires verification does not require this is all ours02:31:53
artifacts, but it was difficult to get together right away02:31:55
write in artifacts therefore wrote in02:31:57
actions Well, just like once again02:32:00
yes, that is, for example, the client is watching02:32:05
I'm ready to buy but only what will I receive02:32:07
what will it be? This is all this is all02:32:09
artifacts No I need it there economically02:32:12
some quality indicator02:32:14
quantitative so he can do something02:32:16
can someone do the functionality before they do02:32:19
what will you do at each stage? This is it02:32:21
my opinion02:32:23
here with regards to buying them a webinal from02:32:26
We are most likely a client and will not be bought by them02:32:28
webinal is02:32:29
0 0 he had the task of confirming that02:32:35
does it make sense to develop the product at all?02:32:38
conducting certain interviews there02:32:41
there is confirmation of some of our02:32:43
basic hypotheses are generally worth involving02:32:45
some at least minimal investment02:32:47
in the future vp-1 And if the description is what02:32:52
specifically the client buys it Well, we see VP02:32:55
it is reflected there that it will be piloted02:32:57
that all Socrates is not even a question anymore02:33:00
look at you, Leonid and Dmitry02:33:02
colleagues This is more like the level02:33:05
Guzel Look, I agree with you if in02:33:08
interpret it in this way02:33:10
intersections we must talk to you02:33:11
about specific functionality and specific02:33:14
the result we get there02:33:16
relatively speaking, if we are talking about02:33:18
cost reduction Well operating costs02:33:21
yes, that is, how are you the only one we are02:33:24
We will strive to reduce costs, that is02:33:26
as a result of which the quality is a disaster02:33:29
the customer will receive a reduction02:33:31
offices02:33:35
the question was raised apparently by the logic of the texts02:33:40
my perceptions are deformed02:33:42
I just read and saw the set02:33:44
artifacts they are a set of actions02:33:50
I would really like to point out that02:33:52
it's very similar to just the schedule02:33:55
trl level but not at the minimum02:33:59
sales there and correspondent sales Yes already That is02:34:01
it's like others02:34:05
Yes, here are questions like what are we doing?02:34:09
at this stage Yes, it's rising I say02:34:11
apparently everything02:34:13
professional deformation read I I02:34:15
I see on mvp 0 like we'll sell it to you02:34:18
just selection calculation so on you want02:34:20
you want to do it yourself02:34:22
consulting I saw it from my point02:34:23
from the point of view it does now just from02:34:26
truthformation I give you this artifact02:34:28
it costs 300,000 there, that's how they are02:34:30
conditionally this is a pilot version of us02:34:32
count down we look provide as02:34:34
would here is the selection of sensors Calculation calculation02:34:39
economics calculation of technical implementation02:34:40
hypnoscopy is also how consulting is done02:34:43
and here you go, it looks like it costs 10,00002:34:46
rubles from artifacts so you work with them02:34:48
as if Live I don’t know if you want to continue02:34:50
attract us want how you do02:34:52
It's on your own02:34:56
Let's02:34:59
for this comment02:35:05
Yes02:35:07
and this is absolutely acceptable here02:35:10
in general, I'm probably already tired myself02:35:15
Guys02:35:18
Can I barge in here in the comments?02:35:23
it seemed to me that02:35:26
Guzel asks what will remain02:35:29
client, that is, relatively speaking, here we have02:35:30
there is a calculation of the economic model and what02:35:33
it will work out02:35:34
client some file in which the calculation02:35:38
or maybe presentations which02:35:40
we show in which look here it is02:35:43
so he calculates maybe that’s the question02:35:47
was that the processes are described here02:35:50
type calculation of economic efficiency02:35:52
implementation process what needs to be done for02:35:55
in order to transfer the product to02:35:56
the next stage is not an artifact02:35:59
the question is that there is no02:36:02
result here02:36:05
but there should be a result Yes, and already Excel02:36:08
or PowerPoint or there PDF to this without02:36:11
the differences I always drew here myself02:36:16
my question Tom is it necessary to indicate in02:36:19
in what form will we provide this artifact?02:36:22
here you can specify02:36:27
How many people I asked for so much02:36:31
this is exactly the question you came to sell02:36:33
consulting is02:36:37
seller product i can02:36:39
use the Google Google platform02:36:41
you don't need to know this with tables02:36:43
customer because final02:36:45
user interface and there02:36:47
basic mathematical model i02:36:48
I use Google there02:36:52
the main technological mating is already02:36:54
my code written on my tables02:36:57
databases your date Seth and his02:37:00
neural networks for example02:37:06
a purely descriptive story that02:37:09
presentations02:37:10
So let's look at one more command02:37:13
let's figure it out02:37:22
Yes, I wanted to talk a little about the previous one02:37:25
discuss the sign Probably because02:37:28
that yes, it was probably not clear that we02:37:30
write the action or the result of it02:37:32
actions This is the first The second is not necessary02:37:34
forget that we must aim at02:37:36
target audience and who in the end02:37:40
will make a decision Because if02:37:41
we will write down the action here. Specifically what02:37:43
there to improve some functionality02:37:45
develop some thing that will02:37:47
implement02:37:49
then let's say this to the economic department02:37:51
it won't be interesting at all, that is02:37:53
what kind of hand is there, what is it doing, they need a number02:37:55
and it’s clear to understand how02:37:56
will be reduced and due to what? Well, that is02:37:58
conditions that we did this02:38:01
received let's conduct a test02:38:03
exploitation of what we have confirmed02:38:04
their hypothesis which they made but this02:38:08
will be quite enough02:38:13
heard look the only thing to02:38:15
in the comments I will say that the outline is with evolution02:38:18
product is your inner Kamaz02:38:20
the customer doesn’t see but you understand how02:38:22
how your product team develops02:38:24
what to do is effort, that is, you and I02:38:26
For example, we are preparing an information harness02:38:29
inside first First with Google02:38:31
and the team there is one guy who sits02:38:33
and Google writes the formula at the second stage02:38:36
says that this is already program code there02:38:38
it’s written there I don’t know it will appear there02:38:40
some or in C++ and you understand02:38:43
that you write certain modules then02:38:45
there is a module written in Java which02:38:46
there is responsible for predictive history02:38:49
Responsible for artificial intelligence02:38:51
prefabricated and remove primary information there02:38:54
from sensors02:39:00
and we understand some logic even who02:39:02
I was involved in programming and I understand that02:39:03
there the program code is written in modules We02:39:06
first we will do the key with you02:39:07
functional product02:39:09
initially there is a personal interface02:39:12
an account for someone to register02:39:14
set of functions in your personal account and 3-402:39:16
we start transactions in the second stage02:39:19
The functions there are already beautiful to finish02:39:22
Well, we don’t immediately do the program code02:39:25
writing means writing nothing in the end02:39:29
I understand Then it’s still unclear02:39:32
here is this technical part with specific02:39:34
the task of reducing operating costs then02:39:36
that at the first stage here we are and here are the guys02:39:38
Look what a story02:39:41
And I didn’t make a low-quality casing out of it either02:39:44
reduction in operating costs02:39:46
operating costs due to what02:39:47
reduction yes If priority tasks Where02:39:50
your main cards arise when you02:39:53
understand where the main castes arise02:39:55
there for example for diagnostics02:39:58
research on02:40:01
service by storm Well, at some point02:40:04
The key business process that you02:40:05
can help you optimize your eating02:40:07
result image02:40:09
That is, the higher quality you are02:40:11
did a rather problematic interview02:40:14
expert interview is simpler and clearer02:40:16
the image of the product you must create02:40:19
key tasks they must be key02:40:22
tasks are further divided and already closed02:40:24
some02:40:26
cost reduction due to what I have02:40:29
the first question was why did you02:40:31
plan if priorities now02:40:33
which are decided from the point of view02:40:34
operating costs and where is the main one?02:40:37
relatively speaking, we are drilling a bunch02:40:40
We spend money on what we need every time02:40:41
lift because the cutting edge02:40:43
erased and us exploitation02:40:45
technical standards for promotion we02:40:46
raise02:40:48
So we understand what they have there02:40:50
task How can we increase02:40:52
performance properties of Borax or02:40:54
diagnose it inside the well02:40:57
so as not to burden everything every time02:41:00
design up02:41:02
and we say that at the first stage We02:41:04
for example, we just hang a sensor02:41:06
some wear and tear on the second version02:41:08
We present the version of Bura Where for there02:41:12
our capsules are filled with some inert02:41:15
gas And the sensor on top is inert02:41:18
gases on the third version we are on some kind02:41:21
we are making a system there with sensors on the edge02:41:25
cutting but we also break our heads like attenuation02:41:28
signal to overcome the copper guy02:41:36
the technology itself may differ on Mi02:41:39
P1 there for childbirth food or for ful02:41:43
and Lesh hand Yes colleagues Rate the logic02:41:47
Please look we understand that mvp02:41:50
This is not a socket that we will create02:41:52
for modeling and we can create02:41:55
after we receive the data therefore from02:41:58
Gazprom Neft therefore mvp0 we write How02:42:01
format is the presentations that we02:42:04
we identified the problem and found the solution02:42:08
such and such archetype type of networks such and such02:42:10
architecture and we won’t come anyway Work02:42:13
logic Operating logic02:42:18
from a design point of view02:42:21
thinking We are giving you a test02:42:25
That is, it can be on paper02:42:27
which is just a descriptive model Well02:42:29
as a content model we use02:42:31
content Model which is described02:42:33
presentation of how it will work and in02:42:36
mvp 11 will most likely not be disassembled02:42:39
It will most likely be some kind of Expert02:42:40
who will give a conclusion well02:42:42
in parallel we will have a date set which02:42:44
will study at Rosette in Core02:42:46
producti already worked on Rozetka on02:42:49
certain blocks And so here I am02:42:51
got it Excellent Dima was like that even then02:42:53
question, I watched the presentation which was on02:42:56
the pitch requires us to ask a list of questions02:42:58
It's early September and that's all there02:43:02
says that this is mvp002:43:05
that's my logic, that is, as I understand it02:43:07
that we need to put creation on the date02:43:09
vpn0 if this is a presentation and context here02:43:11
only verbal then this is the end date02:43:15
this is the boss Yes, that's absolutely true02:43:18
there is, by and large, mvp0 for you02:43:20
the beginning of the cause, that is, to everyone seventh02:43:22
September Well depending on the schedule02:43:23
when you bake you should02:43:25
be but actually for you and zero it is and02:43:28
there is yours02:43:30
presentations improve your02:43:32
sales presentations zero but you02:43:35
Do you understand what's behind this stage?02:43:37
presentation should be one that you02:43:39
you will work on it, which means you must02:43:42
give some technological solution with02:43:44
the material's point of view will be higher and you02:43:46
you can go into piloting Just02:43:47
some you won't make it there in four02:43:49
I can't use all the technologies for a month02:43:51
just physically push it in time02:43:53
implementation I see that in 4 months I have not02:43:56
I can probably teach the grid to us date02:43:57
Seth won't be missed, I'm putting him there02:43:59
I have an expert, he will be an expert02:44:01
sit with your hands and process everything02:44:04
first stage, but we are completing the collection of dtc and already02:44:06
on corporate product or mvp-2 we already have02:44:09
there will be a Neuro Grid at certain stages02:44:11
I understand everything Thank you02:44:18
one team that is in our case02:44:20
Then02:44:23
we don't we can just02:44:26
provide the finished result02:44:30
for example in step 1 If you do there02:44:34
well the protocol is just technical02:44:36
you make a conclusion, for example in02:44:39
design standards and key02:44:40
Gazprom Neft indicators02:44:43
which makes it easier02:44:45
data from the customer side That is, you02:44:48
You can leave it in your form. Or you can02:44:50
provide customer form02:44:55
usability means convenience02:44:56
end use point of view02:44:58
consumer Yes, and we think every time02:45:00
so that he doesn’t rack his brains there again02:45:02
and the brain didn’t explode from us. That’s how it is02:45:04
make you feel comfortable with us02:45:06
work02:45:10
Thank you Dasha replied02:45:13
all the ice Let's show another one where02:45:18
our opinion02:45:21
while we were talking here guys02:45:28
just a presentation here it is02:45:32
times Answer02:45:34
here is just a presentation that was given02:45:37
they just gave me a diagram, some graphs02:45:40
have shown how the product will work02:45:42
But he understands that there are no products here yet02:45:46
one is already some result of course02:45:49
laboratory research02:45:56
Okay implementation results can02:45:58
pilot field can laboratory02:46:01
research02:46:02
Okay but here again it should be02:46:04
logic product see you know how to02:46:08
first That's where VP 0 is very good by the way02:46:10
it turned out everything is clear there02:46:12
Here's a slide with our calculations02:46:14
this is how we show the presentation02:46:16
drawings everything else is here in form02:46:20
reporting this to the consumer as it will be02:46:21
the product looks like it can02:46:24
interaction with him, see our02:46:27
Logically, what did this even look like?02:46:28
exercise what it should look like02:46:30
perhaps it is clear to you that time02:46:31
limited And this is a creative process02:46:33
think about it understand02:46:35
analyze still make ends meet02:46:38
it's okay to sit over it02:46:41
why this form? You understand. You have02:46:44
there are results of communication with some kind of logic02:46:47
or market research02:46:49
desk research that you are doing02:46:53
key objectives purchase criteria other02:46:56
you hang the point there02:46:58
we write the schedule further like this02:47:03
said correctly or the result02:47:05
some already02:47:07
which answers the request02:47:13
some form of action module of some kind02:47:17
the result is more likely an action of some kind Yes02:47:18
the results work there02:47:20
the analyst who took it with his hands and worked it out02:47:22
data and brought some results or02:47:25
groups of analysts or freelancers without02:47:28
difference, that is, some result02:47:30
something and it looks like a feature Well then02:47:33
there is from the point of view especially02:47:34
software development02:47:36
I understand the term feature is a certain functionality02:47:40
some complete functionality that02:47:42
can exist separately exist02:47:44
within the product and here is the set02:47:48
[music]02:47:58
And then what we do is to understand how02:48:01
should we develop this, where should we start?02:48:03
maybe everything is not needed in this bunch02:48:06
wrote key tasks Maybe02:48:08
let's focus on two focuses and only02:48:11
will stay here02:48:13
in this case, you take the method further02:48:17
it’s like you know how it’s already in front of people02:48:19
homework for the future to these02:48:22
features we use Rice is like this02:48:24
the methodology is just very good02:48:26
allows you to evaluate the innovation and02:48:28
financial expectations and yours, including02:48:31
how would the client react?02:48:33
And in general, what is it for? For the client02:48:36
importance importance your and interaction02:48:38
Yes, how it will fall, that is, they painted it02:48:41
features applied by Rice and essentially you have02:48:44
product02:48:48
and from here it will have a good effect02:48:51
ours will be one of the next topics02:48:52
road map which is different02:48:55
including development stages02:49:02
Here02:49:05
it's already clear why02:49:11
And how to understand? You understand this too02:49:14
probably mvp-1 depends on the implementation02:49:22
break clients' clients02:49:25
the meaning of walking will change02:49:28
work02:49:30
everyone else but some kind of plan must02:49:33
be the eyes because it shows02:49:35
investors clients to everyone else so that02:49:38
more than one girl to understand where you are02:49:40
you understand the client understand02:49:42
logic02:49:47
there was a small lyrical digression02:49:49
which I simply explained02:49:52
how to use this tool02:49:55
he didn't crash, his colleagues are there02:49:58
you guys will leave a scraper before your eyes02:50:01
there Well, I’ll tell you my logic like I did02:50:04
worked with this case and look02:50:06
heating localization Well, it seems like this02:50:09
a specifically understandable function, that is, it02:50:12
here we have the first prototype of a scraper02:50:15
with a heating edge for example yes we02:50:18
Now02:50:19
roughly speaking, I'm just starting now02:50:21
fantasize02:50:23
maintaining the integrity of the scraper02:50:25
wires here How can we02:50:27
act or change02:50:29
alloy composition Possibly bearing there02:50:32
loads or restrictions in terms of02:50:34
this very edge which is heated by us02:50:38
we say that we use such and such02:50:40
wire of such and such characteristics so that02:50:43
relatively speaking, it didn’t break there or02:50:47
there withstood a certain02:50:49
throughput method Well definitely02:50:52
resistance Yes at high currents02:50:54
for example, removal is difficult with02:50:58
sparingly soluble deposits fragment at02:51:01
production high Well it seems that we are talking02:51:03
we tell you in advance what we have there02:51:05
scraper with heating power02:51:08
for example, reduction in work time or02:51:11
increase02:51:14
there it changed to warmth, it was a help02:51:17
localized heating was yes02:51:19
between02:51:21
operational cleaning cleaning period02:51:23
it's there, roughly speaking, we are either it's like02:51:26
consequence of what we have already done02:51:27
the most mvp there with a scraper Either we02:51:30
we're talking about the quality of cleaning Yes there02:51:33
what depth what frequency do we do02:51:35
relatively wall That's the abbreviation with02:51:39
work time for example we assume02:51:40
what does this have, so that it can be cleaned well02:51:44
we need a well, not only do we need these02:51:46
paraffin paraffin resins are just there02:51:49
warm up that they came to another02:51:51
inert state, remove them from there and02:51:55
at the first stage we simply use02:51:56
there is heating there Yes How much 400 degrees And02:51:59
without doing anything with it yet02:52:02
I guess we'll come up with some kind of02:52:04
the pipe which02:52:06
with a pressure pump which will02:52:09
dissolve immediately take these wells02:52:11
so that there are no deposits02:52:14
delete wells but this is my logic like02:52:17
I wish I could develop a description of this product then02:52:20
there are key tasks that need to be rewritten yes02:52:22
turns out to be more specific to them02:52:24
write you will create a product then02:52:27
Is there a technology to solve what it is?02:52:30
will be up to the ultimate target audience02:52:33
that is, I understand that in the end you still02:52:35
they wanted to make a scraper there, but we spent02:52:38
problematic interior turned out not to be02:52:39
they just need a scraper they need more02:52:41
software and hardware complex that02:52:43
for example, it also allows you to diagnose02:52:44
the very condition of the well, for example, a-a im02:52:48
it also needs to be hardware02:52:50
complex which is a software package02:52:52
which is there and just in real time02:52:54
display the condition of wells, etc.02:52:56
you and I understand the same as we do02:52:58
mvp-1 will live and how will the building02:53:01
sell as soon as possible02:53:06
consistently developing functionality02:53:10
note to key tasks no how02:53:12
now formulated but again guys02:53:16
mother not seeing your results is problematic02:53:20
interview I can't say02:53:22
this is the top level Yes it is written02:53:25
the task is ok02:53:31
and friends, if you have any more questions that we don’t02:53:35
sorted out which ones you would like02:53:36
ask in general for today's module02:53:38
maybe there is an accumulated question02:53:41
which Russia is already ready to discuss02:53:43
I'm looking forward to it, you'll tell us now02:53:47
together I decided to assemble a database02:53:51
knowledge from our seminars and saw that02:53:55
some seminars are still two hours there02:53:57
something that is, everything was removed from them02:53:59
your comments are valuable02:54:02
I understand correctly02:54:07
always screw you up but in reality it is02:54:10
the most valuable thing about these seminars is02:54:12
number02:54:16
see where we are when we02:54:18
we go to our rooms and stops02:54:20
recording I understood everything, that is, room02:54:23
stories are great, that is, here's the chatter onDescription:
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