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Russian
00:00:00
welcome dear students to00:00:01
international school of professions with you I00:00:04
presenter Andrey and teacher Daria Daria00:00:08
I'll tell you what we'll tell our people today00:00:11
Today we have lesson number 1100:00:14
at the rate of targeted advertising and00:00:17
today we will talk about00:00:18
retargeting and parsing finally we00:00:21
we've reached this wonderful moment00:00:22
we will look at the species with you00:00:24
There are two types of retargeting00:00:26
social networks, well, in fact, 3 because00:00:28
that we remember that we have a common advertising00:00:30
account for both Facebook and Instagram00:00:33
so we will talk about advertising00:00:35
Facebook account and advertising account00:00:37
in contact we will also consider with you00:00:39
such parsing programs that00:00:41
help us actually assemble our00:00:43
audience for further interaction00:00:44
but let's probably not get ahead of ourselves00:00:47
let's look at everything in concrete terms00:00:49
examples gradually therefore I suggest00:00:52
begin according to them, we will, of course, start with the types00:00:55
retargeting with some of them you already00:00:57
met Putna while we were looking at00:00:59
advertising office and that is, what is in them00:01:01
are there any possibilities and so on00:01:03
now we will talk about them more00:01:05
in detail but first I would like00:01:07
remind you what retargeting is00:01:09
basically I think you're done00:01:11
you understand that thanks to targeted00:01:13
advertising we can deliver our advertising00:01:14
message to our target audience in00:01:17
In this case, when retargeting, we00:01:19
re-showing our advertising00:01:20
message is the audience who are already00:01:23
interaction in one way or another with our00:01:24
advertising either visited our website or00:01:27
Perhaps she left us a request for somewhere00:01:29
subsequently evaporated, that is, the order was not00:01:30
committed and we, roughly speaking, repeated00:01:33
catching up with advertising so that in the end00:01:34
convince to seize and bring to completion00:01:37
purchases00:01:39
and actually on your screen you can00:01:41
see the type or targeting first it00:01:44
in gray next we have a pixel00:01:45
look-alike and interaction with advertising in00:01:48
basically let's look at the first type00:01:50
this is gray you and I can00:01:53
For example, if we had a business00:01:55
let's connect rm let us keep statistics00:01:57
for clients we have their data brothers00:02:00
mail addresses mobile numbers00:02:02
ID VKontakte if we have them for example00:02:04
there and simply upload directly to00:02:06
advertising office for further00:02:09
already set up advertising on our list and00:02:11
that is, we directly take00:02:13
we load and show advertising on00:02:15
specific list that we had00:02:17
if you have such an opportunity you have00:02:20
there really is data about your00:02:21
customers, clients and buyers00:02:23
buyers why not00:02:26
take advantage of this audience already00:02:28
as warm as possible means there will be advertising00:02:30
working for her most likely00:02:32
better than for a cold audience00:02:34
our next format is pixel00:02:36
a pixel is a so-called piece of code00:02:39
which is installed on the site00:02:40
Naturally, every advertising00:02:42
office has its own pixel, that is, Facebook00:02:44
general on Facebook and Instagram and00:02:46
VKontakte install your pixie00:02:48
main site and collects certain00:02:51
audience, that is, for example, those who00:02:52
visited your site in order for you to00:02:54
in the future they could again use this base00:02:55
take it from your advertising office00:02:57
set up advertising on it but enough00:02:59
it’s just that ours will probably have a problem here00:03:02
students are all used to the question00:03:03
represent pixel video strongly00:03:05
some kind of light to some kind of digital00:03:08
things in this case pixel which of00:03:10
presents himself as a pony what is this00:03:12
Pettit we will consider it mandatory and00:03:14
even but it's best to create00:03:16
this will be a piece of code, that is, a number of such00:03:18
strange beech and00:03:19
numbers and here this is not an element of monitors00:03:23
but I think here it’s actually very00:03:26
it’s convenient that it’s clear when we’re working00:03:29
with codes this is code and on the site this is all00:03:31
programming elements so we00:03:33
here you will need a faithful ally00:03:35
for help, that is, the program from which00:03:37
This pixel will help us install on00:03:39
site well, as a rule, if the site is usually00:03:41
are there programmers, if not, then his00:03:42
it’s enough to just find a freelancer and he’ll00:03:45
this will help you install this00:03:46
pixel that is a year piece as far as00:03:48
It’s difficult to figure it out on your own even in minutes00:03:50
all element00:03:51
Programming for ordinary trades is of no use00:03:53
or even ourselves because sometimes we00:03:55
We know that we even ask specialists ourselves00:03:58
tune in actually we have two here00:04:00
option that is, if we take00:04:01
some site on the constructor here00:04:03
everything is simple she even usually has it00:04:04
built-in instructions we take completely00:04:06
we can fix the task ourselves, but00:04:08
if we are talking about a more complex site00:04:11
some exact page is not collected00:04:14
on the constructor the letter itself, for example00:04:16
It’s described here, of course, better00:04:18
ask the programmer to help you yourself00:04:20
you can figure it out, but as it shows00:04:21
it takes a lot of practice00:04:23
strength and resources and well, if there is a question00:04:26
It's worth it, for example, that you don't have00:04:28
a programmer is usually freelance00:04:29
for this service Bruce 200-500 rubles is easier00:04:32
how would you donate and in general00:04:34
sometimes it's good to delegate something00:04:36
delegate yourself as they say time00:04:38
money is exactly like that, and actually there are 3 types00:04:41
to look alike that is here with us00:04:43
results are scaled00:04:44
due to the search it seems to the audience that is00:04:46
for example we have an audience of people00:04:48
who visited our Instagram we can00:04:50
gather similar audience and00:04:52
show our advertising to her in general00:04:54
exactly the same here too for sure00:04:57
Students will have questions regarding00:04:59
matching from 1 to series element00:05:02
what we will tell you before the data dispute is possible00:05:04
Is it possible to configure using this data00:05:05
look-alike00:05:06
maybe it's actually good around out00:05:14
in fact, I think it was by email00:05:16
addresses we can't do that, well then00:05:18
even if we had such a tool00:05:20
was and it worked it wouldn't be very good00:05:22
correct because in fact00:05:24
understandably there can sometimes be for example00:05:26
email addresses, how are we going to pull them out?00:05:29
it looks like email addresses, that is, if00:05:30
look-alike it looks like the audience is us00:05:32
we can't find similar addresses00:05:34
note here the question itself is actually00:05:36
incorrect therefore even a little00:05:37
became in a stupor, that is, in principle, but00:05:40
essentially unrealistic or numbers00:05:41
mobile look-alike is something00:05:43
what criterion, that is, for example, went to00:05:45
we care about Instagram users00:05:46
looked at our product we already know who00:05:48
he that he is there his profile interest and00:05:50
we can create others similar00:05:52
slightly different algorithm00:05:53
Understood00:05:54
but then just interaction with00:05:56
advertising that is, we can for example00:05:57
VKontakte we are already with you about this too00:06:00
talked about the audience who00:06:02
interact with our advertising find00:06:03
similar keep it in general exactly00:06:06
also show advertising on it in any00:06:09
in case, don’t worry and for starters00:06:11
possible information will be absorbed00:06:12
not easy because there are different types of retargeting00:06:14
there are four of us and since this00:06:17
new information probably sounds like this00:06:19
something not entirely understandable but we00:06:21
Now we will go through all the steps with you00:06:23
later in the lesson and I think that everything is okay00:06:25
shelves and will be decomposed and placed00:06:26
okay, let's fix it again then00:06:28
retargeting is essentially its main goal00:06:32
force a client who did not commit yes00:06:35
the main target action on the site is to00:06:37
he still came back and did yes I be00:06:38
then the sale be it an application or in general00:06:41
that's exactly the same as we have00:06:44
dynamic retargeting dynamic00:06:46
retargeting is not suitable for everyone, that is00:06:48
if you have a specific product 100:06:50
or you even have 3-4 species there00:06:53
the product you get is essentially dynamic00:06:54
retargeting is not so necessary00:06:57
This format suits us better00:07:00
for large online stores00:07:02
that power is really a site with a bunch00:07:04
there are 2050 product cards there, there are 30 and00:07:08
more more if you wait for thousands of products then00:07:12
then of course you need dynamic00:07:13
retargeting can help00:07:14
what does it look like and come on00:07:17
let's take a trivial site with clothes like00:07:19
for example there is a Lamoda under the sole00:07:21
Boris, which we are visiting, looked through00:07:23
products may even be added to00:07:25
the cart was not purchased00:07:26
left and then perhaps but many of you00:07:29
there we encountered one way or another00:07:30
advertising starts catching up everywhere00:07:32
for example, that is, we exhibit00:07:34
leave it may appear on VKontakte again00:07:35
Is there this advertisement somewhere?00:07:37
goods this is exactly what is happening00:07:40
thanks to dynamic retargeting00:07:42
there is this not a lemon we overheard came in00:07:45
And it turns out they looked that way00:07:47
there we looked we were remembered and00:07:49
still catching up but actually00:07:52
what kind do we have? what kind do we have?00:07:53
possibilities with dynamic00:07:55
retargeting first opportunity00:07:56
show in the ad those products that00:07:59
users previously viewed on00:08:01
our website00:08:02
secondly we have00:08:03
there is a dynamic setting option00:08:06
products in the advertising carousel, that is00:08:08
All you need to do is create and run00:08:10
one more advertisement00:08:11
we will actually adapt yes00:08:14
we have flexible rules settings and00:08:16
scenarios, that is, we can exclude those00:08:18
who, for example, has already purchased a product on our00:08:20
website, here we can filter00:08:21
for example, those who came to purchase did not00:08:23
made and those who came would make a purchase00:08:25
it's done, we can just exclude it from there00:08:28
We also have the possibility of issuing00:08:30
recommended or related00:08:32
the main purchase of goods is here we are00:08:34
we can offer something else00:08:35
additionally, for example, a person came to00:08:37
We purchased a device for our website00:08:38
we can catch up with his advertising offer him00:08:40
for example, an additional flash and he00:08:42
can buy all the most dock sales Linda00:08:45
exactly like that that is actually like that00:08:47
it is also a type of retargeting00:08:48
quite effective but you already know00:08:51
probably even over a regular rhetor enzyme00:08:52
stands as the most difficult degree yet00:08:54
higher level00:08:55
firstly what is very important if we00:08:59
We're talking about VKontakte, that is, we have00:09:01
generally dynamic retargeting00:09:02
for some reason it is most often used00:09:03
on VKontakte00:09:04
here you need to understand I think that after00:09:07
viewing advertising offices just00:09:08
did you notice that you have00:09:10
basically the tabs are dynamic00:09:11
There was no retargeting, why isn’t there?00:09:14
because in general it's special00:09:16
the skill is of a special level and not everyone needs it00:09:18
there is not so often it is not used by everyone00:09:20
there they target the store from00:09:22
heaps of goods so that you00:09:24
appeared in the advertising office00:09:26
section there is dynamic targeting00:09:28
customization options00:09:29
you need to write to technical support at00:09:32
VKontakte ask you to just open00:09:34
this function, that is, here I am00:09:36
I think you noticed on VKontakte with us00:09:38
there are a number of problems, that is, maybe00:09:39
may not initially be advertised00:09:41
office we ask for its openings00:09:43
we don't have access to support there00:09:45
We also ask for dynamic retargeting00:09:46
so on then here we may have00:09:48
such difficulties but usually support00:09:50
that is, the course of the day answers that’s all00:09:52
calmly opens to you and at your place00:09:53
there is an opportunity to work with this00:09:55
let it not be a tool00:09:56
problem00:09:57
individual approach just like that but also00:10:00
let's probably move on slowly00:10:02
let's take a look at our advertising office in general00:10:05
then our type of retargeting and let’s get acquainted00:10:07
with them00:10:11
We'll start with your advertising account00:10:14
Facebook, that is, we’ll see there00:10:17
first I would probably like to start00:10:19
exactly with the installation of the pixel where to find it00:10:21
what does it look like, how to create it00:10:23
what is important to understand we are learning00:10:26
create an advertising campaign in00:10:28
managers, that is, we have one advertising00:10:31
the office in which we are, in general,00:10:32
we try to look at companies00:10:34
interaction with advertising but I think that00:10:37
either you heard or perhaps00:10:38
faced with what we still have00:10:40
business manager format that yourself00:10:43
business manager presents nothing00:10:44
it’s just difficult to have a business manager00:10:46
you can connect several advertising00:10:48
cabinets, that is, accounts plus, you can00:10:50
it’s quite convenient for me to work00:10:51
jointly if, for example, a large company00:10:54
in this you work on the example of simon00:10:56
specialist or work in this trades00:10:58
then there is lagom, for example, or you have00:11:00
the leaders are someone else00:11:01
and they want to control it00:11:02
Quite easy to start in general00:11:05
business manger where everyone is present00:11:06
everyone is looking at what I started now00:11:09
this story means that if we talk00:11:11
about creating a pixel for one advertising00:11:13
we can create an account on Facebook only00:11:15
one pixel, that is, more than one00:11:17
we can but if we connect with you00:11:19
business manager then we can create00:11:21
already a few pixels if any00:11:23
quantity limit actually00:11:26
in my opinion, up to 10 of them were sewn for something like that00:11:29
the number is usually large in any case00:11:30
remains in stock and is not used, well00:11:33
there is, again, it is worth noting that in00:11:34
in principle, 10 pixels is conventionally 1000:11:38
different sites or 10 different forms already with00:11:41
which can be tracked00:11:42
yes that's right, that is, for example, we00:11:44
By the way, on VKontakte we are not limited00:11:46
in the number of pixels created, that is00:11:47
Well, at least there are three four we are for00:11:49
We can definitely do one advertising account00:11:50
create here we are still limited but00:11:53
in fact, that is, if you have to00:11:56
for example there is more than one client00:11:59
you need a few pixels sometimes00:12:01
such that you work for example on00:12:02
project, let's put it this way00:12:06
not from scratch and you have to replace it there00:12:08
then you really need a pixel00:12:09
create a new one and then only00:12:11
the business manager will help you in principle00:12:14
so most often the usual average somewhere00:12:16
one client who has websites is with00:12:18
at least like this in the first place00:12:20
no problem and created a pixel00:12:22
he is everything is fine but let's do it00:12:24
let's see here we have in general something with you00:12:26
advertising account has a section that00:12:28
we have already seen many times while we were studying00:12:30
advertising office called00:12:32
tools for business we are on it00:12:34
click and see there is a manager here00:12:37
that's where we'll be00:12:38
watch pixies create and work with00:12:40
him and we also have what’s wrong with you if00:12:44
you are missing here and im with00:12:45
manager you can go downstairs he00:12:48
you will have something like this happen here00:12:49
someone it is located here at someone's place00:12:51
only here you are not scary00:12:53
the main thing is to discover it; let us remind you that00:12:55
us advertising office and with you strongly00:12:57
different, that is, everyone is different00:12:59
Deltas are all Zuckerberg, oh well00:13:03
in fact, we go to the manager here00:13:08
it may be a little different for you too00:13:09
display information but plus or minus00:13:11
mechanism 1 since I already have it created00:13:14
here is a pixel I will show you on it00:13:16
you most likely have an example here00:13:19
will either connect the data source00:13:20
or immediately create a pizza, that is00:13:22
there may be two options or there may be00:13:24
but no, I typed you, sorry maybe00:13:27
the third option will be offered to you here00:13:28
just choose either00:13:30
online advertising or choose another00:13:32
choose some format, that is, the most00:13:34
left option online advertising there00:13:35
then you create a pixie and then00:13:37
actually click connect source00:13:39
this is how I will have data here now00:13:41
choose internet, click start00:13:44
here look at facebook pigsy on the right00:13:47
and on the left to the conversion to the conversion api we00:13:53
select facebook pixel00:13:55
click and select connect next00:13:58
us what appears come up with a name00:13:59
pixel pixel name you can00:14:02
come up with it yourself, that is, it’s not00:14:03
what it doesn’t affect is essentially only00:14:05
for you but even there it’s somehow particularly intricate00:14:07
I wouldn’t recommend getting rid of it either, well00:14:09
name it by site type, for example, well00:14:12
let's take flowers with you00:14:14
Let's say we had a king selling flowers00:14:19
even you yourself, as you usually call it by00:14:21
site just on the topic or00:14:23
let's say then the name of the site or something00:14:26
in fact I usually call by00:14:27
topic but I'll admit the moment it's for me00:14:29
somehow it’s easier to remember and00:14:31
came out to work with this they ask me for00:14:34
in fact there are a lot of business models out there00:14:35
narrower than these pixels00:14:36
but in this case I show it on another00:14:39
advertising office just to have it00:14:41
It’s more convenient, and of course we could never do this00:14:45
well let's find a website00:14:47
because here we will need to put00:14:48
you will find a link to it, the bargaining stage00:14:59
they had to be found to oust them but name of00:15:02
Let's all launch a bonus ad, let's do it guys00:15:05
yes but actually00:15:07
and paste it like this without completely copying it00:15:09
link, by the way, I’m looking at all this00:15:16
targeted advertising and I understand that00:15:18
it would certainly be great for our00:15:21
students can also enroll in a course on00:15:24
creating a website for example, this is generally00:15:27
life learning perfect it's connected00:15:29
businessman yes, that is, we created a website00:15:31
then they themselves advertise on it, and so00:15:33
you have started generating money before00:15:36
in fact, in general it’s a separate00:15:38
story because in winter the manager is00:15:40
We don’t know a person like Elvir in full and00:15:43
he deals with almost everything and00:15:45
the more he knows, the correspondingly00:15:46
he too gets confused in his head00:15:48
the more steps he understands00:15:50
Internet marketing in principle00:15:51
Naturally, the higher his salary00:15:53
so I would actually say no00:15:55
only in general about courses on creating00:15:58
sites and of course just the necessary course00:16:00
By the way, it’s good that you remembered this00:16:03
because I might miss this one00:16:05
moment not to say become a useful course I00:16:07
in fact, I would also say that00:16:09
is very useful for all of them00:16:11
chatbot specialists course because00:16:13
This means that the bots are almost under construction now00:16:15
All that is, we will literally line it up there and00:16:18
advertising through them and sales and simply00:16:20
some social networking functionality00:16:22
so this is also generally very important00:16:23
lumpy00:16:24
time to take off [ __ ] yes actually00:16:26
there are probably those who most often00:16:29
Most people use chatbots, but these are the ones00:16:31
who sells various course information products00:16:33
there are whole sales funnels built on them00:16:35
but we talked to you about sales funnels00:16:37
at the first SMM classes00:16:40
that's why you already understand what we're talking about or00:16:42
even showed an example of a chatbot, well here it is00:16:44
this is exactly the format you can learn00:16:46
create00:16:47
that's why I recommended you to everyone too00:16:49
fed in the meantime we create a pixel I00:16:53
added a link to the site further we00:16:54
click continue and here we are00:16:59
the pixel itself is created further we are with00:17:03
you can already go into it and take that one00:17:05
the code itself and pass it on to our00:17:08
to the programmer just a second00:17:18
here I display information like00:17:24
understood different types of sites, that is, by and00:17:26
I saw WordPress something else there00:17:28
depending on the platform on00:17:31
which site is developed can be selected00:17:34
let's say it's a convenient way to00:17:35
integration00:17:36
pixel yes, and then we actually move on00:17:41
complete the setup like this00:17:55
turns out to be the last step in there are all of them00:17:58
that everything seems to have been very successful, yes00:18:08
there aren't really many steps here00:18:09
it just all depends on the type of site and by the way00:18:12
saying I didn’t check that she was on the site well00:18:15
ok it's not critical I have to give it00:18:19
configure but as Dasha said the most00:18:28
the simple option actually uses00:18:30
let's try the designer there or00:18:32
which integrates literally a couple00:18:34
pressing buttons on that is there itself00:18:37
Teddy has functionalities, I understand that you00:18:40
my my problem is just for me here00:18:41
another site is already connected00:18:43
complete setup00:18:44
you from if so you will do it00:18:46
the first time your setup is successful00:18:48
need to finish further00:18:50
will pass the code but this is better00:18:55
do after completing the setup to00:18:58
give me everything correctly so I'll take a look again00:19:01
most likely not, but finish it now00:19:06
so because the pixel will be installed00:19:11
yes, I just used it like that00:19:13
just to create a website and yesterday I00:19:17
I also came in and looked around but didn’t take it into account00:19:21
this is the moment so well actually00:19:25
let's try to do this00:19:38
so further here we can go to00:19:40
audience that is the same menu we have00:19:44
chapter audience what we are here can be found here00:19:50
we can create an audience here we00:19:52
Let's take a look at our section00:19:54
here you can create a custom one00:19:56
audience create lookalike audience00:19:57
create a saved audience and create00:19:59
special audience advertising then here we are00:20:02
For example, we can create a lookalike audience00:20:04
exactly what we were talking about uri00:20:07
toria look-alike thousand we create similar00:20:09
audience and we can choose here00:20:11
source that is, select the source00:20:12
looks like the audience after we00:20:15
let's create this audience, we can do it too00:20:17
create more work with her she00:20:20
above here we can select the source00:20:24
for example, custom audience00:20:26
click and we have a website list00:20:29
customer actions offline action00:20:30
applications instagram account00:20:32
event other other options what00:20:35
here if we click on list00:20:36
clients, then you and I can00:20:39
work a second I need to add mine00:20:48
account to company account in order to00:20:51
to work with the list and add00:20:53
hence the audience00:20:55
[music]00:21:00
who have problems with the advertising account00:21:05
so just a minute00:21:12
Well, of course it’s more convenient when you have00:21:15
The office is new and not clean yet00:21:18
advertising has no pixels installed yet00:21:20
and you can accordingly very simply00:21:22
set it all up, let's say, from scratch00:21:25
sheet on the situation here or showing00:21:28
of course the option is either actually or00:21:32
accordingly try to try somehow00:21:34
solve with the help of dancing with tambourines00:21:37
difficult task so let's tell you then00:21:41
what other audiences are there? I said00:21:44
there are similar ones and Luko Laika was there00:21:45
another interesting audience option00:21:48
accordingly the last one you are full00:21:52
called now I'll show you I'll just00:21:54
tried 0 well actually okay come on00:21:56
then I will answer the question and then with00:21:58
this is for work so the last option00:22:03
what are the actions of offline client list00:22:06
application actions website let's do it00:22:08
be consider the site because just00:22:09
here we will talk about pixels00:22:12
look, I have already created flowers and a website00:22:15
pixel just with you I have it00:22:17
was created simply the only thing that was not00:22:19
was able to complete the final setup00:22:21
because I have adware choke00:22:24
office you had difficulties with this00:22:25
these difficulties will not exist, that is, you00:22:27
you will be able to complete the correct construction and00:22:29
forward the code immediately to the programmers here00:22:31
everything will be fine, I accordingly00:22:35
will be issued immediately after graduation yes yes00:22:37
then you can hold copy and already00:22:39
send only what is sent00:22:41
there are also codes for this moment you should00:22:45
take this code not just that is00:22:47
copy send communication put00:22:49
his Word document or in some00:22:51
notepad and send it as a file because00:22:53
what will happen otherwise, well, maybe copy the code00:22:57
incorrect, that is, something will be replaced there00:22:59
either not completely not completely therefore00:23:01
this way there will always be a move00:23:02
it’s easier to set off correctly this way00:23:04
Well, actually, we took our pixel00:23:07
here that is, we would move we would choose00:23:10
Please note that we have chosen the source, it seems00:23:13
audience we took the site and here we are00:23:15
we can do create fields I already have00:23:18
agreed we chose the creation it seems00:23:20
audience select the site I will go through it again00:23:22
according to these stages here I have immediately00:23:24
offers the option we recreated00:23:26
pixels, that is, this is the pixel that we00:23:28
created right with you next what we have00:23:30
is asking us to include people00:23:33
which matches any of the following00:23:35
criteria or everyone here can be given anything00:23:38
there is well for a wider audience for00:23:41
to make it more convenient to work and00:23:42
next what we look at we have a section00:23:44
all site visitors people who visited00:23:48
specific page ip and visitors00:23:50
sorting by time spent00:23:53
here we can choose one of00:23:55
criteria that suit us, come on00:23:57
put all site visitors and further00:23:59
we can set a deadline for all visitors00:24:01
site for what period00:24:03
but come with us for example because of 18000:24:05
days, that is, in six months, let her00:24:07
the period will be wider, that is, it is not00:24:09
terrible year many six months there plus00:24:11
minus some of those people will definitely have more00:24:14
interested in your product 0 and minimum00:24:16
what deadline can be set but00:24:17
minimum terms one faith three months00:24:19
put us plus minus the audience00:24:21
remained wide not too narrow00:24:23
why is it bad if it's someone who he00:24:26
not bad it's normal just here we are00:24:29
you are not from my house anymore00:24:31
level because we are thus 700:24:33
We don’t judge at all, we can narrow it down, we can exclude it00:24:35
those to whom it is possible potentially things00:24:36
I'm also interested in this product, so I would00:24:38
recommended to try for more00:24:40
wide gradually you can study this00:24:42
problem, but here we are asked and already00:24:46
call something our our internal00:24:48
audience but let's call the flowers test00:24:51
as possible allows from 3 months for example00:24:55
if we took three there and Ivan right away00:25:01
It will be clear based on the name what it is00:25:04
behind the audience, that is, can also directly00:25:06
create a few and go to heaven for three years00:25:09
meters00:25:10
its different criteria then here we are00:25:12
creating an audience is unlimited00:25:14
It's great to experiment here and00:25:16
click create audience like this00:25:21
custom audience created everything00:25:23
informs us that we have created our00:25:25
the audience everything is fine of course we and00:25:29
It’s logical for you to create this audience then00:25:32
there are those who visited our site after that00:25:34
how our pixel has already started working00:25:35
someone was gathered there, that is, essentially00:25:37
if your bixel was created yesterday and you00:25:39
you create an audience there in six months, then that’s00:25:42
of course it won't work, but we need it00:25:46
In any case, now we understand at work00:25:48
per pixel and which, as it were, is not completely00:25:50
will create wu-sin not created until the end00:25:52
finished working with him on my website00:25:54
never posted under never copied00:25:56
that's why we actually work with both00:25:59
audiences that in fact do not exist00:26:01
accordingly we created the audience00:26:02
when it’s empty here even here00:26:04
less than a thousand is displayed because we00:26:06
we don’t have with you, see if I’m right00:26:09
I realized that after posting00:26:12
pixel Let's say today she's already a gene00:26:14
placed the pixel only through conditionally00:26:17
three months it makes sense to create this00:26:20
the audience is similar to yours00:26:22
actually no we can do this with you00:26:24
doing it earlier is just natural with us00:26:25
there will be another period, well that's how long00:26:27
work on bed with pixel on site00:26:29
how much is the petition, for example yes for this00:26:31
time we can gather the audience all00:26:33
anyway, there is no interaction between fish and him00:26:36
in fact, our audience has been created00:26:39
what else can we do next?00:26:41
very important by the way about the pixel I00:26:43
I wanted to tell you more too00:26:45
We will attach this to your files00:26:48
the link that you will see in your forms00:26:50
in the office00:26:52
under class where is the homework00:26:54
located we have on Facebook00:26:57
here’s a hint by hike, that is00:27:00
we are with you when working with pixels00:27:02
we can not just become a pixel on00:27:04
site to collect absolutely all people and00:27:06
collect by different types of events therefore00:27:08
here the code will change here00:27:10
again it will help you00:27:12
deal with this issue00:27:13
programmers during installation but either you00:27:15
on your own if you work00:27:17
with the tilida website00:27:18
Dasha tell me some example literally here00:27:20
what event can happen00:27:22
I just opened this whole list00:27:24
codes, that is, we have events here00:27:27
divided into two types into standard00:27:29
which are already provided by Facebook and on00:27:31
there are some non-standard ones that we00:27:33
the individual events themselves00:27:36
Well, as a rule, as they generally are not00:27:38
comes running because Facebook is everything00:27:40
foresaw in advance and so what00:27:42
maybe, for example, adding a payment00:27:44
information you are a person came to the page00:27:46
adding payment information with us00:27:48
there is a pin there with a green code and00:27:50
we sorted this person for ourselves00:27:52
separately for this type can be00:27:54
adding item to cart00:27:55
for some action naturally on the site00:27:58
with us you went through different pages of steps and00:28:01
others we can here in this case on00:28:03
each page set its own00:28:04
additionally defined code under00:28:06
the target action then accordingly00:28:08
us pixel will be like this00:28:10
we will have it to filter the audience00:28:12
share, that is, we can customize00:28:14
different types of conversions just the same00:28:16
Do you remember the advertisement in our office?00:28:19
Facebook has a section called conversions00:28:21
that is, that’s why we got to know this00:28:24
you will definitely understand and we are just00:28:26
we can still adjust it in terms of conversion00:28:28
various actions such as adding00:28:29
item to cart this will be ours00:28:31
conversion then we are through the pixel00:28:33
we work with this tool and00:28:35
we look at what we actually work on00:28:36
audience who added the product00:28:38
corrosion, that is, very much, but this is really00:28:40
it’s just super convenient now too00:28:42
I got the following picture00:28:44
that is, we can create different00:28:46
audience, let's say each category00:28:48
categories of people who00:28:50
added categories of people to cart00:28:52
who filled out contact information there00:28:53
before or information about the payment system and00:28:56
send an individual proposal00:28:58
the end if a person is already ready00:29:01
buy a product didn’t buy it can be done00:29:03
there is a conditional discount and so on00:29:05
very cool to me00:29:07
yes, and actually during creation00:29:10
audience let's look at living with you00:29:11
option that is, take for example again00:29:14
custom audience here with us00:29:16
there are 10 Instagram accounts here00:29:18
Facebook prompts are immediately written to us00:29:20
about what we can create here00:29:21
audience of people who viewed00:29:24
our publication profile00:29:25
oh publications interact like that00:29:29
In general, with our account here we can00:29:30
Looks like create audience click00:29:33
choose that is, an Instagram account and00:29:34
here again we have any criteria00:29:37
or criteria for everyone just in case00:29:40
if, for example, you still have00:29:42
in the future there will be several accounts there00:29:43
linked to your page or00:29:45
I actually don't know a few of them00:29:48
Facebook pages and other things00:29:50
you can select your account here and00:29:52
Instagram account path by clicking here00:29:53
here's a tick00:29:54
well let's take that one I don't know which one00:29:56
someday this one will be launched00:29:58
and here you and I can also choose00:30:01
the criteria we have here is that everyone00:30:03
interaction with your professional00:30:04
account for a certain period then everything00:30:07
people who interact with anyone00:30:09
whether publications advertise to all visitors00:30:11
professional account profile people00:30:14
any publication or00:30:16
advertisements and other things we choose00:30:18
the criterion we need, but let's take00:30:19
all visitors to our profile this our00:30:22
professional accounts here but also00:30:24
set the period and let's do it again00:30:26
let's install Tomsk, it will be 180 here, as it were00:30:28
180 why the example continues in exactly the same way00:30:33
we call our audience come on00:30:37
let's call the visitor of the personal account00:30:44
and click create, that is, exactly the same00:30:47
we work with all our own00:30:50
creating all our audiences only00:30:53
if you load the audience00:30:54
you still have to connect the list00:30:57
your advertising account business manager00:30:59
to do that is, it's quite simple like00:31:01
only you choose here and type download00:31:04
there from the file with the account, that is, working with00:31:06
those who were uploaded to the series for you immediately00:31:09
will automatically prompt you to add your00:31:11
advertising account businessman jer you00:31:13
start adding you in principle00:31:15
nothing will change globally00:31:16
the opportunity to portray an audience here00:31:19
in general, download it from our list too00:31:23
what else do we have here so a second00:31:29
here we still have an audience it seems00:31:32
here we can simply select the source00:31:34
it looks like the audience is here again00:31:36
offer the very first pixel or00:31:38
other sources, that is, others00:31:40
sources these are the audience that you, for example, already00:31:43
saved collected according to interests00:31:45
example saved in the advertising account00:31:48
that is, for example, you and I sold00:31:50
flowers before we entered the advertising office00:31:51
set up an advertisement with the goal00:31:53
traffic to the site and you have gathered an audience00:31:55
there for some reason, that is, we00:31:57
We remember that our goal will be very clear00:31:59
customize advertising based on interests00:32:01
we kept this audience here we00:32:03
we can through a similar audience through00:32:05
find a look-alike audience as much as possible00:32:08
looks like ours, these ones are already assembled00:32:09
audience of people, that is, for example, interest00:32:12
flowers we brought saved this audience then00:32:14
for example 20 thousand people and here we are00:32:15
we can find one similar to her again, that is00:32:18
expand it but we generally give it00:32:20
elected I understand that this is the story [ __ ]00:32:22
Like it works like this00:32:24
she is first watched by those who like her00:32:27
flowers and what else do these people like?00:32:29
users and due to these00:32:31
associations of interests it offers que00:32:33
tu now or not they are quite simply we and00:32:35
you when you gathered an audience of those00:32:38
who liked the flowers we collected for you00:32:40
certain limited quantity00:32:41
for example there are those who liked flowers00:32:43
I don’t know anyone else there for example00:32:46
looking for it looks like there may be something here and how00:32:48
absolutely the same00:32:50
interesting but we just didn't cover it00:32:51
let's say this audience didn't gather here00:32:54
so maybe some similar ones too yes00:32:55
yes here is the Facebook algorithm too00:32:58
the smartest he really is the whole time00:33:00
parts do the work for us if you00:33:03
remember when we even add interests00:33:05
they immediately offer us some00:33:06
related interests00:33:07
that's why you do everything here nude00:33:08
maximum automated group00:33:11
the only negative is that it is00:33:12
the cabinet is not intuitively super lower00:33:14
the value of the rest is done simply when00:33:16
you'll figure it out, well, let's take it00:33:18
honty audience I have here00:33:19
audience 123 and further in general to us00:33:22
offer to choose a location00:33:23
audience here we can bring that00:33:26
we need an audience00:33:27
from Russia or perhaps together00:33:30
from a specific city, for example00:33:32
Cusco were there St. Petersburg one and a half00:33:34
maybe ah no he won't give he will probably only00:33:40
from Russia to create well, let it go on the highway00:33:44
so well, actually yes only here00:33:48
regions of the country further we have a choice00:33:51
audience size now and found us 37900:33:54
1000 with a little thousand government in front of people00:33:57
here we can choose the latitude00:34:01
we definitely have from zero to ten here00:34:02
percent that is, here actually with00:34:05
with every step we take, everything is here00:34:07
settlement we celebrate from one to two00:34:08
up to three Italy audience is ours00:34:10
naturally expands to its maximum00:34:13
seems like the strangest one clearly00:34:15
our audience will be on00:34:17
the first section, that is, from 0 to 1 and00:34:20
further on we will have it less and less00:34:21
in fact, quality reeks00:34:23
dilute loosen and date yes then00:34:25
there they are not so clear we00:34:28
we can expand with you to two or three00:34:30
this is the maximum, that is, more then00:34:32
there is a place to go in and out00:34:33
I wouldn’t recommend five or six there anymore00:34:35
there's already a plus or minus00:34:37
not such a target audience but possible00:34:39
then 3d text is definitely not a problem, but also00:34:43
actually what we do next is click00:34:46
create an audience and ours is created again00:34:48
the audience can further be via00:34:50
set up your advertising account like this00:34:53
too little here I have too little00:34:55
audience but you can increase it a little00:34:58
it’s just me, in general, that’s by the way00:35:02
little audience it depends again00:35:05
what we managed to collect00:35:07
pixel or something else until in general00:35:10
here we are talking about the audience in general00:35:12
which we initially saved according to00:35:14
interests so here we are a little pixie00:35:16
water for the topic and the original by00:35:18
interests gathered just a very masculine00:35:20
audience so even when I expand00:35:22
that is, it looks like she still doesn’t appeal to me00:35:24
wide enough so they didn’t give me00:35:26
save I just need to00:35:28
one division cheek comment at least00:35:30
enlarge I'm afraid I buried it like that, well00:35:32
or by 2, that is, up to 5, I would definitely00:35:34
limited it wasn't a problem00:35:36
so it’s better not to collect there initially00:35:38
make the most of storia a little wider and00:35:40
what's next to work with her but00:35:42
Actually, we continue to save advertising00:35:45
in the office we can configure it00:35:46
advertising in general, we do exactly the same thing00:35:49
with every type00:35:50
remember the user story that00:35:52
she is here, there are still actions in the application00:35:54
actions offline video form generation00:35:57
leads account on Instagram and so on well00:35:59
let's do it here too I don't know00:36:01
look at some other option00:36:03
the most basic in fact in any00:36:05
case this is the site because here we are00:36:06
we work with pixels and account in00:36:08
Instagram because00:36:10
people here are always relevant00:36:13
but Instagram and everyone focuses on it00:36:15
anyway because instagram00:36:16
By the way, if you follow the trends there00:36:19
the main sales platform and it will be00:36:21
just to develop in terms of00:36:22
commerce therefore but soon00:36:24
this tool will be even more00:36:26
relevant but also a list00:36:30
Not everyone understands this now00:36:32
It won't let me load, I'll try again00:36:34
because I also need to add00:36:36
I still have an account on this one00:36:39
there was no specific advertising account00:36:41
does not give me one payment for this00:36:42
add it may be that if you00:36:44
haven't launched any advertising yet00:36:46
campaigns00:36:47
that is, you are absolutely zero net00:36:49
advertising account that no money from00:36:52
beech didn't pay you don't need it either00:36:53
will do the same thing I'm trying to do00:36:55
now I have a new account00:36:57
that's why it doesn't work, but it's not scary00:37:01
everything is actually absolutely simple there00:37:02
you click create audience select00:37:04
choose custom next00:37:06
list of clients add an account via00:37:09
one button literally with one click00:37:11
business account and load the list all00:37:13
what do you need to do next also00:37:14
click save audience it will be you00:37:16
that is, here, well, it’s not scary that we don’t00:37:18
we've walked with you two after not a single step00:37:20
quite simply I heard everything by the way00:37:23
about new accounts, especially if00:37:25
he’s never been on Facebook before00:37:26
worked you create a new account and00:37:29
if you immediately after creating an account00:37:32
run advertising then it is blocked and00:37:34
they block the advertising account it's true00:37:35
in fact this is not just a story00:37:38
there was nothing like this before00:37:40
problems absolutely now, that is, with00:37:43
since we went there massively00:37:45
creating pages, namely Facebook00:37:48
new accounts that is how it all is00:37:49
sharply brands have gone more and more00:37:51
log out social network set up00:37:53
There really is such a thing as advertising.00:37:55
the problem is firstly probably00:37:57
the main key problem is when you00:37:59
just create a new page on00:38:00
Facebook to your personal page, meaning00:38:03
it may be that it's practically00:38:05
immediately you just created it will block00:38:07
it's because there are bots on Facebook00:38:10
who looks and is not always correct00:38:11
track pages that are real00:38:13
here are unrealistic ones, that is, you will have to00:38:15
really let us write more accurately00:38:18
appeal letter to pages00:38:19
restored and may also be new00:38:21
account, that is, in general00:38:23
I even met and practiced this00:38:25
I have a child project at work00:38:28
opened there that is natural00:38:30
properties specialist is the same girl00:38:32
created a new account as if naturally00:38:34
I wasn't aware of this situation00:38:35
let's go and she created such blockages00:38:37
posted a new Instagram account00:38:39
Facebook immediately created several posts00:38:41
transferred my business account and went00:38:43
I didn’t even have time to start playing ads 300:38:45
run ads properly on her right away00:38:47
everything is blocked in this case00:38:50
it's better to actually do it so that00:38:51
just in case to escape, that is00:38:53
maybe it's spring there, maybe it's like that00:38:55
happen may not happen here like00:38:56
no one is responsible for this or gives00:38:58
any clarification on this issue?00:39:00
so I assume that this is also done00:39:02
bots most likely that's why00:39:05
option you create if you are all news00:39:07
create a social network account on Instagram00:39:09
fill out as much as possible00:39:11
Create a Facebook page there too.00:39:13
commercial ones that are related to Instagram00:39:16
and even formalize it, that is, write00:39:18
description upload cover publish00:39:21
here for the shepherd so everything can look00:39:22
as alive as possible and after that00:39:24
It's been a couple of weeks now, you can launch it00:39:26
advertising, that is, not from the start when yet00:39:28
nothing filled out not processed immediately00:39:30
drive, but when the plus or minus passes00:39:32
a certain period of istomin that brought everything to00:39:34
300 pages that living up to first00:39:36
correspondence to the page that the knife is in00:39:38
secondly, some kind of00:39:40
the period of time also affects that00:39:42
there is, it was regulated as two00:39:44
weeks I said the same thing a lot00:39:45
information on this issue because00:39:47
accordingly, how were those who work for us00:39:49
I didn’t warn you and in general I found it00:39:52
exactly like this00:39:53
and the girl, by the way, who everyone is talking about00:39:55
blocked there but couldn't00:39:56
install that is, she didn’t have it there00:39:57
time to wait00:39:58
she created a new account and waited for now00:40:01
It's been two weeks and I just launched it00:40:04
already00:40:05
Well, that is, not everything is from scratch, but00:40:07
there is a little settling yes yes that's all00:40:10
let's go, correct advertising works00:40:12
so this is also very important okay00:40:14
let's go back to our office yeah00:40:17
actually our advertising office is just00:40:20
let's do it this way00:40:24
. we'll come to you manager and00:40:30
let's try to create, that is, advertising with00:40:32
conversion now I'm exactly the same as00:40:34
I don’t have a pixel on the site yet00:40:36
not completed and I can’t do it completely00:40:39
create an ad and get a dose of conversion00:40:41
news you can look at the algorithm00:40:42
Here00:40:43
the difference is that you also need to be00:40:46
already stop the pixel and after that there00:40:47
will be the last time you work until about00:40:50
then we generally select advertisements with00:40:53
For the purpose of conversion, click continue00:40:57
I won't re-select here now00:41:00
create all chickpea parameters00:41:03
really real ads before00:41:04
already to the audience what we have here00:41:06
look, he immediately writes to me to confirm00:41:08
pixel that is to use00:41:10
facebook pixel first needed00:41:12
post it on your website for00:41:13
tracking integral actions that00:41:15
what people do there after that we00:41:17
we can generally configure it correctly00:41:19
advertising and enlarge we can click00:41:21
here confirm the pixel and what it is00:41:23
here you can add the code with00:41:25
using partner integrations00:41:27
adding pixel code to the site manually00:41:28
send instructions to the developer00:41:30
you can send by email00:41:32
by email then your cat00:41:34
the pixel will be sent, it will be able to install00:41:36
but it's always better to add code00:41:38
pixels manually00:41:39
then here we have of course00:41:41
our code that you can pass on00:41:43
to the programmer so that he completes the final00:41:45
you have already configured the action correctly00:41:47
advertising was created with the goal of conversion00:41:49
audience with pixies00:41:50
that is, this is exactly the moment where00:41:52
you can find your code what I mean00:41:53
said that we are doing we are pressing00:41:56
copy and move on, that is00:41:58
we are passing on just ours00:42:00
programmers code it and restore00:42:02
setting it up is quite simple00:42:05
what will we do next after this00:42:09
after we have the pixel installed00:42:13
everything is already working correctly for us00:42:14
we can really bleed off advertising then00:42:16
there are offended when we come in and that is00:42:20
when we come here we will have everything00:42:21
it won’t be correct, this is on the sign00:42:23
we will understand that our audience is already00:42:25
is going but basically everything00:42:27
let's move on to the audience00:42:29
let's create an audience from a pixel here can00:42:31
All00:42:32
Let's finally get to the settings00:42:33
advertising00:42:34
here we can actually choose00:42:35
conversions that is the event what I mean00:42:37
I said if for example it’s not easy for you00:42:39
stands there to the pixel on the site you00:42:42
you collect information and then drive traffic00:42:44
to this audience00:42:45
and you can customize advertising with the purpose00:42:47
conversion to conversion of us naturally00:42:49
we need it we will use it00:42:50
tool if on our pages00:42:53
of our site there are certain types00:42:55
events this code which I give you00:42:59
showed how graphs00:43:01
which the programmer will stop but00:43:03
accordingly these events they must00:43:04
match just the story with00:43:08
retargeting that is when we will00:43:10
create a pixel separately00:43:12
additional yes this screw00:43:13
he should if we allow it there00:43:15
Initially, pixels were selected in conversions00:43:18
from the event filling out the form there yes00:43:20
namely lead generation we00:43:23
accordingly, we create the same events00:43:25
no not really and there is only one system in the event00:43:28
common big cat pixel and then we00:43:30
we insert this to this code00:43:32
additional small codes that00:43:34
she pointed to a different page00:43:36
depending on the event page that is00:43:38
to this page us payment we to this00:43:39
pixel already with everything we are building new code there00:43:42
additionally small but here00:43:44
actually for us of course it sounds00:43:45
a little complicated for us if we haven’t studied00:43:47
there's programming and that's all to do00:43:50
if he likes it, he seems to understand it00:43:51
so he won't be the problem here00:43:53
builds this code inside the code it's more00:43:55
as the entrance sniffles, it’s given to us that all that’s left is00:44:01
here you can choose events00:44:03
conversions, that is, we are responsible00:44:05
yes, well, there are pixels on the page00:44:08
purchase then we select the conversion purchase00:44:11
if we have for example00:44:13
there is such a goal, that is, contacts and those00:44:15
who left us their contact contact us00:44:17
this audience then we select contacts and00:44:19
you can choose here there is also00:44:21
submitting a request to view content00:44:23
add to cart00:44:25
subscribers just added it to cart00:44:27
I don’t know if there’s an entry for that, there’s a subscription00:44:29
Lord, send me to the mailing list and that’s it00:44:32
purchase does not start the trial period in Crimea00:44:34
here we select the type of conversion we need00:44:36
and then, in fact, you have a pixel00:44:39
will already be installed upload you here00:44:41
a certain audience, everything will be left to you00:44:43
just create an ad and actually00:44:45
further like tears until optimizes among00:44:49
now configure everything here00:44:51
everything is as simple as possible the most probably00:44:53
It’s difficult to perceive this exact moment00:44:56
what needs to be done with the codes but for00:44:58
this practice is a programmer00:45:00
so according to Facebook the situation is00:45:02
next let's move on now00:45:03
Let's see the advertising account on VKontakte00:45:05
what would we have with retargeting?00:45:07
it's great how different it is00:45:10
setting up retargeting for our loved ones00:45:14
social networks vk00:45:15
here we really are in terms of advertising00:45:19
VKontakte account, everything is easier here with00:45:21
pixels are created more conveniently and in general how00:45:24
Well, everything would be more clear, I think because00:45:25
that the nose is an advertising office on VKontakte00:45:27
as many say it's simpler00:45:29
but if you look into the matter of Facebook then00:45:31
there won't be any problems either00:45:32
the only thing is that it is constantly changing00:45:36
I can't figure it out by my mustache00:45:39
yes, for example, by the way, in00:45:40
advertising account in different browsers00:45:42
facebook display couple name is00:45:43
generally different and the icons are different00:45:45
button locations + now they are00:45:47
updated design I have a new design00:45:49
advertising office new design00:45:50
in general, on Facebook, I’m there too00:45:52
took some time to figure it out, looked at it00:45:54
there is, as it were, just necessary00:45:55
get used to00:45:57
and so on VKontakte in the advertising account00:45:59
we have a separate section here00:46:01
retargeting which is very convenient we come in00:46:03
retargeting and see what we have here00:46:05
we have audiences here it looks like00:46:07
audience dynamic retargeting here00:46:09
I'm already open00:46:10
pixels and qr code by the way00:46:12
dynamic retargeting in my case00:46:14
opened after setting up from mobile00:46:17
product advertisements, that is, I tested00:46:19
this tool was on VKontakte00:46:22
quite a good offer that is00:46:24
do you use mobile targeting?00:46:26
set up, test, look or00:46:28
you get your money back00:46:32
well it became interesting because I still00:46:35
what about Instagram I say what about00:46:37
VKontakte is always about what we are00:46:39
setting up everything inside the adware00:46:40
office only from the computer here I am00:46:43
I decided to test it, I launched it00:46:44
targeting but I have goods00:46:46
here in the community let's add00:46:48
miscellaneous goods00:46:49
I allowed them to show paint to the audience00:46:52
which is the most interesting these products00:46:53
who came or watched00:46:55
interaction or somehow already in general00:46:57
then they introduced me to them and in general I00:46:59
dynamic section appeared00:47:00
retargeting because it’s from mobile00:47:02
and this was the maximum00:47:04
automated advertising which00:47:05
worked well enough and00:47:08
actually like look at here there is00:47:09
similar audiences section here we can00:47:12
click find similar audience and select00:47:14
left the group for retargeting as00:47:17
we also have some sources here00:47:20
tips the first thing is that the search00:47:22
VKontakte occupies a similar audience from00:47:24
30 minutes to several hours then with her00:47:26
fast00:47:27
secondly, after completing the search we00:47:29
we can choose the accuracy of coverage and00:47:31
unload the audience but also us00:47:33
will fit about what when ours seems00:47:35
the audience will be created here we00:47:37
we choose, that is, some audience for00:47:41
on which we will search similar to mine00:47:43
for example there is an audience here00:47:45
downloaded from porphyry by parsers loading00:47:48
we will figure out which syllable the country is and00:47:50
it doesn’t seem like words parser we are with this00:47:54
Let's figure out how for now, just keep in mind that00:47:56
after we sort it out00:47:58
parser you will learn how to attract an audience to you00:48:00
to your advertising office here too00:48:02
there will be an option to choose the one you need00:48:03
audience00:48:04
so just kind of remember here00:48:06
what can you choose here and that’s it00:48:08
she is my own I select and press00:48:11
start searching for an audience next to me00:48:13
the audience is gathering and I’m already with it00:48:16
I'm working here, we'll see00:48:18
I already have it so I already have it here00:48:21
just the same audience for whom [ __ ]00:48:25
looks like mine, that is, I did it before00:48:27
we can click create audience or not00:48:30
yes, create an audience and here we are00:48:32
we can choose the accuracy, everything is accurate here00:48:34
also but everything works like Facebook then00:48:36
here in the department no further here00:48:39
here they are and not just not00:48:40
is indicated very conditionally, but no less00:48:42
jump in the same way, put on a slider00:48:43
just don't see me in general these00:48:46
numbers from00:48:47
as narrow as possible wider here00:48:49
plus minus also mark two three00:48:51
division, that is, is it not a problem?00:48:53
pay attention to00:48:54
exactly the number of people or00:48:57
still worth some kind of endowment00:49:00
orientation is actually important here00:49:02
both factors, that is, we initially00:49:04
the audience is very narrow for this of course00:49:06
we will also look at the quantity00:49:07
person that is, if there was originally00:49:09
very narrow we may need it00:49:10
more divisions, that is, for example, I have two00:49:12
making four there is generally great later00:49:14
it seems to me that the audience is already there00:49:16
receiving therefore more expensive according to the application itself00:49:19
maybe this is what we are striving for00:49:21
to reduce it all and make it cheaper.00:49:24
in fact I will say this is a good trumpet00:49:27
they don’t really know about lacquer00:49:29
only on the cost per click because we00:49:31
with you we can achieve the cheapest possible00:49:33
clicks, that is, everything is really cool00:49:35
us complex 323 rubles but this clip is not00:49:37
will be relevant share people will00:49:39
come00:49:40
and then don’t make a purchase00:49:42
clicked gone so we always of course00:49:45
there is also a cost per click for us00:49:46
important because directly with the elevator00:49:48
some waste of our budget but here00:49:50
we must understand and be confident in everything00:49:52
really that00:49:53
click let it be a little more expensive00:49:54
this audience is the one we need00:49:56
conversion to ordering applications is easier then00:49:58
Of course it’s better to sacrifice a moment there00:50:01
but actually we give here basically00:50:05
the plot is highlighted here, there are two sections00:50:06
click create, that is, like this00:50:09
the audience is created and we continue on00:50:11
we will show our advertisements on it00:50:14
what he felt here there is a section and00:50:17
dynamic retargeting that I have00:50:18
appeared and talked about him himself00:50:20
at the beginning just yes, but actually we don’t00:50:23
we will touch on it with you, we will move on00:50:25
straight to the pixel because it's probably00:50:27
the main theme of ours from ours00:50:29
today's meeting with you00:50:31
lesson, but even here everyone asks us00:50:33
look I have 3 pixels here00:50:35
which naturally doesn't work for me00:50:37
because these were also test runs00:50:39
trial advertising account trial visits00:50:41
well, actually here00:50:42
pixel do everything and probably more00:50:44
okay, we click create pixel00:50:46
enter the name exactly the same way00:50:48
Let's take flowers again, pixel test next00:50:55
we enter the allowed domain so the site00:50:59
By the way, this might be the topic here00:51:05
site I see you can choose yes you can00:51:07
choose the theme of the site, for example on00:51:09
what does it affect what but globally no00:51:12
but still it’s better to choose everything00:51:14
it was clear and scan the book00:51:18
are guided by the theme of the site, including00:51:20
number, well, partly possible, but here it’s simple00:51:24
can't check how much this is happening00:51:25
correct unfortunately but still00:51:27
advertising office in k he is more of us00:51:31
but you can’t say anything like facebook00:51:33
facebook00:51:34
such a mature man and you are like this00:51:37
let them grow up again and still have time to grow and00:51:40
I can’t grow like that, but I really can’t00:51:42
find it so I'll take one for now00:51:43
anyone there but no one behind the surveyor they00:51:47
there are all sorts of different ones just not00:51:49
I understand why I didn’t let you find it through the search00:51:51
Well, it happens, okay, I’ll take it for00:51:53
interior launch will be here in principle00:51:56
nation with thousands of interior designs given00:51:58
here they say automatically create00:52:00
we leave this audience for the pixel00:52:02
tick the letter and don’t remove it anywhere00:52:04
because in this way we will immediately00:52:05
automatically create an audience for us00:52:07
Let's feel comfortable working with it, click00:52:09
create all of our pixels created for us at once00:52:12
they offer to copy the code, we00:52:14
copy, install on the site and continue00:52:16
we work with him here everything is simpler00:52:18
Next we have retargeting, there are cuttings00:52:20
arcade cutting r-code to me at all00:52:23
separately I really really like it because00:52:25
helps us00:52:26
Gert close our different goals well00:52:29
First of all we have an encrypted link00:52:32
usually encrypt and link to00:52:33
our community that is in such a case that00:52:36
we can do we can create a crust00:52:37
reference to our community00:52:39
then, for example, place it with us00:52:41
come to our store or to our00:52:43
business cards or something like that00:52:45
I will need to tell them every time00:52:47
to your visitors our address00:52:49
communities or what we are and social networks00:52:51
It won't be enough to get your phone00:52:53
scan the QR code and actually not00:52:55
will be included in our social network and00:52:56
assign another contact I think00:52:58
regarding qr codes, media and then this00:53:00
trends and directions00:53:02
Well, I'm not sure at all the phone is not mine00:53:05
whether it works or not, although they say that everything00:53:07
it already works actually kir codes00:53:10
it's really trenta they are00:53:12
are gaining popularity initially00:53:14
we once had this format in Russia00:53:16
rejected now I'm more into it00:53:17
we come because if we talk00:53:19
for example about other countries in some00:53:21
countries you can already pay using QR00:53:23
code, that is, before throwing it there00:53:25
a certain amount of money for example00:53:26
the child will leave before the store, you tell him00:53:28
throw money brightly and he came in00:53:30
I paid as if there was no problem, that's it00:53:32
tanker code is used at all00:53:34
as active as possible as we know00:53:36
that everyone comes to us from00:53:38
We have this trend in almost the entire country00:53:40
that's also why we are here, the QR codes are all already00:53:42
begin to actively scan and that is00:53:44
we have already talked about something that will be a trend00:53:45
in the twentieth year they are already saying that 2100:53:47
until everything will develop develop00:53:50
so actually we are girls00:53:52
arcades we create necessarily in order00:53:54
qr code because the most important thing about00:53:56
I haven’t yet had time to say the person is not only00:53:58
gets to our community faster then00:54:00
they find us but he also gets there00:54:04
it is there on the page itself00:54:05
VKontakte he is now authorized00:54:06
reaches our retargeting base through00:54:08
your code that is it's real00:54:11
cool that way they posted it there00:54:13
people scanned and subscribed to you00:54:15
you are also hop and in the databases in yourself or00:54:17
the person came in may not have subscribed00:54:20
click on the new QR code here we will come up with00:54:22
name for example they knew it was like that00:54:33
then enter the link and here we are00:54:36
you need to take a link to our00:54:37
community, well, communities about flowers00:54:41
I’m not in any flowers. St. Petersburg00:54:45
will be created incorrectly let's just00:54:46
Let's take any now, I'll come to the group here00:54:58
Great perfect 5 years and look how they are00:55:02
doing well with SEO00:55:04
top 1 issue how many people are wrong00:55:07
a lot of people 3000 to just clearly00:55:13
request for and actually enter the link00:55:15
Leave the automatic checkbox here00:55:18
create an audience for the QR code click00:55:19
create that he is straightening out appears00:55:22
our qr code what we do with it wear00:55:24
two formats for saving here, how about it?00:55:27
the terracotta rule will be placed somewhere00:55:29
so either you yourself will have to00:55:32
make a general layout for packaging, but00:55:34
this is hardly most often children jelly and00:55:36
there is a designer who designs the packaging00:55:38
creates you just need to pass it to him00:55:40
this is the qr code so the difference00:55:42
here so what are you doing save00:55:44
It's better to keep the format Angie00:55:46
because it is saved on transparent00:55:48
background and such a QR code can be found everywhere00:55:50
post here, save and in general00:55:53
pass it on and post it00:55:55
after your PIN code goes00:55:57
scan you will collect here00:55:59
audience that you can reach in the future00:56:00
set up the actual advertising too00:56:02
everything is quite simple, but if suddenly00:56:05
Do you have any questions or do you00:56:07
you're forgetting something, I don't even know00:56:12
VKontakte probably has good advertising00:56:14
yes because he has endless here00:56:16
hints you can always click on00:56:17
we have questions here and00:56:19
remind that is, see understand something00:56:22
did you forget to additionally and00:56:25
actually, well, and technical support of course00:56:27
lower right corner west a600:56:29
don’t be afraid to write technical support they are for00:56:32
this volume sitting to answer your00:56:34
questions, and actually we are left with00:56:37
you and I are the most interesting00:56:39
let's talk about advertising budgets00:56:40
let's talk about the creation of just her00:56:44
about work just with a couple of spheres00:56:45
oh my god they were scary00:56:49
let's get back to our presentation00:56:55
next we have a rather interesting one00:56:57
moment we are in the form of a model of the possible00:57:00
buyer behavior is different00:57:03
called a script, that is, we are always with00:57:06
we build with you and before we start then00:57:08
set up retargeting just like that00:57:11
options for the development of events00:57:13
that is, you and I must understand what00:57:15
we have a general option, that is, if00:57:17
well, the guy doesn’t always come to us00:57:19
I saw our product on the site and you liked it00:57:21
immediately added to cart and form00:57:23
order and actually we are all like a beard or00:57:26
the client is satisfied most often, that is, people00:57:28
need time to think and compare00:57:30
but they can’t choose more or simply can’t00:57:33
get distracted then you need to catch up with them00:57:34
advertising00:57:35
so here we will read with you00:57:36
scenario that is, for example, there may be us00:57:38
the person's script went to the site00:57:40
there may be further development for example00:57:42
went to look at the products yes or no well then00:57:45
there is went to look further to look for the right one00:57:46
product00:57:47
option no we can move on later00:57:49
come back to catch up with his rhetor shoals yes00:57:50
we can continue further with him00:57:52
communications you can pass00:57:53
we'll retarget if he went to00:57:55
commodity so further for example00:58:00
solved product for example liked00:58:02
added to cart script maybe00:58:04
buys didn't buy unless you bought a new one00:58:05
we are catching up with advertising and we need you00:58:07
write all these down in every possible way00:58:09
scenarios, that is, you can directly either00:58:12
write it all down on a piece of paper00:58:15
or the best format would be this00:58:16
system what mother's name was crane before on00:58:19
in fact, here we are talking to you and me00:58:22
about sales funnels how to grow through00:58:23
we build them with a script and I want how00:58:27
just to remind you about the wonderful00:58:29
I mentioned the book about him in the course on00:58:31
smm book call the book dedicated00:58:34
sales funnels its author Maria Sela Dar00:58:36
that is, she will just close you00:58:38
these are all the questions if suddenly00:58:40
additionally not not completely yet00:58:42
it’s clear how best to build a funnel for00:58:43
your own spheres and how in general00:58:46
the mechanism works, that is, there is more00:58:48
everything in detail because initially00:58:50
there is Maria sat down with gifts on00:58:51
specializes in these funnels well she00:58:54
actually paint teaches this too, but00:58:57
the book will actually be enough and00:59:00
that is, no additional courses on00:59:01
There’s no special need either, that is, you need to go there00:59:04
the basic principle is to understand how to proceed00:59:06
already expand the logic, well actually00:59:08
what we see here on here is the chain00:59:10
the next traffic source is00:59:12
for example, where did the person come from there?00:59:14
Facebook or00:59:15
from VKontakte for example further page00:59:17
registration for the webinar here we have a funnel00:59:19
dedicated to him binar at night script00:59:21
more precisely00:59:22
and we see that is, here is the page00:59:24
registration for the webinar two stories00:59:26
development yes and no if no then we are progressing00:59:29
pop-up window when exiting for example once00:59:31
cloak us with some binary proposal00:59:34
free look get it soon00:59:37
a book as a gift maybe yes00:59:38
maybe, maybe a faucet discount you weren't surprised00:59:41
these one-page books in the city00:59:44
line you put this book00:59:46
up to 1 and actually if we don’t00:59:49
we see raincoats window if if as if not then00:59:52
we're catching up with retargeting, we're getting started00:59:54
friend funnel here further if after all00:59:57
registration page chuck further yes that's it01:00:00
great went to the order form with us01:00:02
again, different plot development depending on the form01:00:04
orders for the intensifier process were completed01:00:09
gorillas or further series of upsell sales01:00:12
otherwise we go on to condemn the series01:00:14
sales but also actually01:00:16
let's say what got on the order form01:00:17
went further to the process intensifier01:00:22
here comes video 1 video 2 video01:00:26
3 who can look further then01:00:28
Yes, he already comes, for example, to a webinar01:00:30
or the second option that we had from01:00:32
order forms for a series of village sales and01:00:34
after thanks01:00:37
purchase completed road to shadow itself01:00:42
Ideally the plot is shorter yes as a rule well01:00:44
you don’t see it that often, in general there are01:00:47
us process intensifier we further01:00:49
let's go to the webinar we have 02 development01:00:52
look at the plot and yes and no, if not then y01:00:54
us a series of letters recording the webinar later01:00:58
order form one if for example and record01:01:00
I liked the webinar and my friends01:01:02
IMHO fill out the order form01:01:04
Next we have a series of uppsala sales and01:01:06
all thank you pages if field01:01:08
after a series of letters the person did not buy01:01:11
interested we bring ourselves into it01:01:14
base and saving, that is, further with it01:01:16
interaction here is just these01:01:18
the gate funnels are very good01:01:19
chatbot fits in because they give us01:01:21
help arrange these moments in01:01:22
their communication can also be included here01:01:25
well, actually, if we have for example01:01:29
after the webinar01:01:31
option date here we see the offer01:01:33
Well, that is, the check arrived for the webinar01:01:36
I looked at the binary and it goes further than us01:01:37
offer at the webinar to buy for example01:01:39
Is there a paid product and if not then01:01:42
us a new series this is sales for01:01:45
webinar participants are also special01:01:47
conditions and further, for example, if we have them01:01:50
does not buy we are adding their base again01:01:52
or if a person yes then there is everything at once01:01:54
ready there at the webinar we suggested but I01:01:57
I think if you watched you naer and hour01:01:59
this happens, you came, that is, a vase01:02:01
the ballets were brought in and taken out for free01:02:03
webinar you through advertising through doctors01:02:04
They said yes, that’s how it’s usually built01:02:06
Let's remember the funnel from the first lesson on SMM01:02:08
that is, she is targeting us01:02:10
advertisements advertisements after advertisements01:02:12
advertisements we get to the site on01:02:14
landing page if we are ready01:02:16
for example, well, maybe we get what there is01:02:19
free gift for example there is chiklis01:02:21
what then we shoot in contact01:02:23
chatbot and then we go to the webinar and01:02:25
after that at the webinar on canvas01:02:27
sell or you can come right away01:02:28
buy canvases on the page that01:02:30
we got there and in general we continue the same way01:02:32
way to build interactions if we01:02:34
not ready to buy right away through us01:02:35
chatbot invites to a seminar we01:02:37
attend the webinar and the webinar01:02:39
additional information is provided to us01:02:40
sale that is, oh look how cool it is01:02:42
webinar you got a little bit you want01:02:44
pay more for a lesson and we will continue01:02:47
we are already starting to pay01:02:48
study here same system here01:02:50
exactly the same structure, that is, before01:02:52
the country binary offer goes and if01:02:55
whose offer is rejected is us01:02:57
series for sales as I said again01:02:58
for webinar participants and beyond01:03:00
if you didn’t buy it, then the bases if you bought it01:03:02
then the rake order form is all according to the system01:03:04
if immediately ready at the webinar after01:03:07
webinar ready to purchase paid01:03:08
the product is also immediately on the order form01:03:11
there is so here look what we are01:03:13
we can really see the models here01:03:15
their possible behavior may be01:03:16
a great variety of but 20 scenarios01:03:18
probably just a base or even one day01:03:21
we sat down with the client and painted 10001:03:22
We have possible scenarios like this01:03:24
that was all, yes, and as it were, even more than a hundred01:03:27
didn't buy, registered and got dirty01:03:30
looked closed opened01:03:32
yes, in general, at every stage we are here01:03:34
we can even catch up with the client and01:03:37
to hold in this way we not only do not01:03:39
I bought it like, well, go dear, everything is fine01:03:41
we are here because of this01:03:43
planned at the expense of these different01:03:45
levers of our funnel and we are not clients01:03:48
we let go and one way or another, well, if01:03:50
follow this chain will go to the database well01:03:52
minimum and the one who shows the base then we01:03:54
we will continue to communicate with them because01:03:59
of course here exactly here there are no options01:04:02
it’s impossible to get out of such a funnel01:04:04
in general, if I start, I’ll approach the base01:04:06
activated about will be which01:04:08
automatically starts sending him01:04:09
all sorts of suggestions, that is, here we even01:04:11
there is nothing to do, we are waiting for the question01:04:13
he will finally tell us yes guys I’m ready01:04:15
once upon a time I also had the experience I wanted01:04:17
getting on the course and it was easy01:04:21
nightmare you didn't have chatbots then01:04:23
there were people who did it all by hand01:04:24
I clicked on the ad then in general01:04:27
I came to the chat and asked a question and I didn’t01:04:28
liked the course as if I didn't01:04:30
arranged the cost if the relationship is01:04:32
what they are not ready to give I actually01:04:34
refused but thanked Georgia01:04:36
I'll thank you for wasting your time01:04:38
I don't think I need thank you after01:04:40
this is what they look like, why not?01:04:42
that is, next to me is the parade manager01:04:43
to the left for sale I explained right up to what 501:04:45
no need and then they are all over me01:04:47
three months they always sent last minute01:04:49
proposals and cost of the course in the end01:04:51
there, well, it’s like let it be 7000 per01:04:52
It is clear that such amounts were not reduced01:04:54
up to a thousand rubles, that is, for example, not01:04:56
could only write the last thing now01:04:58
place 5000 rubles01:04:59
no thanks to the game, well, it’s clear that it’s a figure01:05:02
abstract brunette thank you min when I01:05:04
I don't want I don't need to continue here01:05:05
15 minutes pass and I only have one seat01:05:08
left especially for you, take it for01:05:10
500 seconds ago thousand for one and a half01:05:14
up to 8 now such further interesting01:05:16
It turned out I don’t know, how could I not go like that01:05:18
I'm on course with them and I'm a stubborn client01:05:21
looked at the principle but also actually01:05:23
Now I’m doing it chatbots just like that01:05:25
for these people why I am explaining01:05:27
that chatbots are even necessary01:05:28
assistants to the specialists themselves and in general01:05:31
basically those who sell something, well, yes01:05:32
really brought him in01:05:34
the script I'm working on, yes okay01:05:36
well, that’s what we’re talking about next01:05:38
about working with a budget here we have01:05:40
possible development development options01:05:42
events such as viewing the main01:05:44
category page view page01:05:46
view product page search page01:05:49
adding to cart making a purchase01:05:51
remove from wishlist cart01:05:53
start making a purchase and adding01:05:55
payment information is here for everyone01:05:57
these stages we can interact with01:05:58
ours and just potential01:06:00
clients but as for the budget itself01:06:04
let's look at the defense industry that is01:06:07
so usually it narrows in this case01:06:08
case, that is, for example, a person came01:06:10
let's go to the site next we have those who01:06:13
I looked at one page there either01:06:14
for example, looked at more than two pages01:06:16
here we are on the same page01:06:18
go through the funnel to look more01:06:20
two pages01:06:21
then we will squeeze it and at the stage01:06:23
looked at a certain product category01:06:25
that is, after us, horror is at our stage01:06:27
added the item to the cart but did not proceed to01:06:29
registration01:06:30
then we came to the registration but not01:06:32
ordered again narrows and further01:06:34
ordered01:06:35
we got the series for my place here01:06:37
this is the system so that you01:06:40
understood because they often say01:06:41
clients say that I have a conversion01:06:43
100% of the site but you need to understand01:06:45
version of our conversion site one hundred01:06:48
there are no percentages, that is, strong01:06:51
on both sides the account could go down or then well01:06:54
here in general what is the moment here in general01:06:57
always usually goes this information city01:06:59
ornithologists to which, for example, to01:07:01
this was worked by the client who we01:07:03
they said look 500 clicks Piglet01:07:05
came to the site and here are those who love you01:07:07
at the point of sale here is the actual gluing01:07:09
100% conversion everyone passed everything01:07:11
bought it as if people believed it because I01:07:13
not everyone there themselves01:07:14
since he doesn’t know in such detail that’s all01:07:17
so that's when I start explaining it01:07:19
everything works and the conversion is one hundred percent01:07:21
no there are two ways to work01:07:23
smart employer I understand that01:07:25
are you really either an employer?01:07:26
still wants to believe in the story01:07:28
100% conversion then we have01:07:30
option to show him in practice, but also01:07:32
or he will agree with you and tell the rebbe01:07:33
that you just couldn't write down I01:07:35
quickly him employer Nestor air01:07:38
from my experience the report is just that01:07:40
still difficult complex information that01:07:42
exactly the truth yes yes the employer it is01:07:45
the most difficult task of cars is precisely this01:07:47
dialogue01:07:48
you open his eyes and say that01:07:49
no here look funnel here he comes01:07:52
I didn’t buy it, I have it, yes no, that’s it01:07:54
bought if we really happen01:07:56
not easy because employers are different01:07:58
necessary according to the terms of the agreement01:07:59
convey information and01:08:01
let's say provide a report so that01:08:04
they understood that's why they generally come here01:08:06
difficulties but everything is in your hands01:08:08
There should definitely be a dialogue here01:08:09
be afraid to tell clients yes by the way01:08:11
speaking is also a separate topic because01:08:14
they did it there they arranged advertising, the hypothesis is not01:08:17
worked indicator not reached01:08:18
for example there is some type of ad01:08:21
it's not scary because, well, for example01:08:24
at the start I was afraid of me there was a barrier so I01:08:26
I was afraid to tell us something01:08:28
some type of ad did not work for me01:08:29
advertising there gave bad results I01:08:31
I spent money I was really afraid I thought it01:08:34
it means I'm worthless there01:08:36
on the mountain, trade a little then of course I01:08:38
I realized that this is not true at all and that01:08:40
everyone has standard targetologists there01:08:42
the specialist himself can do some01:08:44
hypothesis doesn't work, it's possible here01:08:46
the main thing is to turn it off in time01:08:48
ad there fish type my brave01:08:50
engine larger 256 than faster than01:08:52
the more hypotheses you move, the higher01:08:54
conversion01:08:55
this is exactly how it actually approached01:08:58
example of budget calculation01:08:59
what can we see here?01:09:02
the initial data that was entered for you01:09:04
here and in general further we actually01:09:08
Let's see how to calculate a budget01:09:09
the first thing I want to say before we01:09:11
Let's always look at these initial data01:09:14
it is important that is, before you take it01:09:17
set up advertising for the client there01:09:18
permanent basis01:09:20
make some predictions01:09:21
budget you need data01:09:23
initially primary what did you understand01:09:25
what should you expect for this?01:09:27
you need to do you need to do01:09:28
conduct a test advertising campaign HD01:09:31
budget for the test is normal, well on average above01:09:33
They charge 5-7 thousand rubles plus or minus01:09:36
in general, of course, if we want01:09:37
test as much as possible everywhere01:09:39
you, the higher you are, the better, but how01:09:42
the rule is simply not all employers01:09:44
are ready to give more than an amount for tests01:09:46
57 you’re lying there, so that’s how it is01:09:48
brewed 5701:09:49
Well, actually we take this amount and we01:09:52
doesn’t ask for this, we spend it anywhere, we and01:09:55
we customize with you, take on different audiences01:09:56
we are collecting, that is, setting up for about 3 years there01:09:59
four types of different audiences for each01:10:01
from this from these audience there were three sitting01:10:03
ads, that is, we have 3 audiences01:10:05
you will punish three announcements from the audience01:10:08
so there are 99 of us01:10:11
God, everything with Massimo in the sequel is so bad01:10:14
3 audiences and three ads 9901:10:25
announcements of the benefit become of looks like 901:10:29
Considering that I'm a big humanist here01:10:31
question should be addressed to our01:10:33
director to clarify the price01:10:35
ok let's go back to our 7 and actually01:10:38
after the tests you can do01:10:40
plus or minus what is happening successful01:10:41
ads that appeared in01:10:43
we got results based on them01:10:45
there was a maximum number of clicks01:10:47
roughly an idea of how much you have01:10:50
it's worth a click, that is, conditionally, by the way01:10:53
probably arose on the previous slide01:10:55
the question, that is, not the questions were worth it01:10:57
pay attention to the funnel that01:11:00
the wider it turns out do it up funnels yes01:11:03
the cheaper it is01:11:06
Olya a client or a human user01:11:08
which falls into the base the closer to01:11:11
according to depositing money as01:11:14
it says to the cash register and ends up in gray01:11:17
the more expensive the client is and accordingly01:11:19
each of these stages has a different price and their01:11:23
can also be calculated separately01:11:25
meaning their readers are a waste01:11:28
actually give us time here01:11:31
let's just focus on this slide which01:11:32
now everything will be clear because01:11:34
What do we really need to read?01:11:35
some indicators that is click01:11:37
how much will the application cost in the future?01:11:40
after conversion so on now you are01:11:41
you'll see, everything will be clear, but what about you?01:11:43
actually the student and so what we see01:11:46
we see that after the ad test01:11:48
the cost per click is five rubles then01:11:50
Yes, they took just the same average01:11:53
indicator do not take the lowest you can01:11:54
take the highest ones just in case01:11:56
then it’s not scary, that is, well, you’re taller01:11:58
It’s unlikely you’ll cross there, well here’s a conditional 501:12:00
there will be rubles after the test and you know01:12:03
that the conversion of the site into an application is 1001:12:05
percent well, for example, that is, you01:12:06
received such data based on the01:12:08
your trust01:12:09
10 percent conversion application we need01:12:12
for example do show execute01:12:14
now, according to requests, our goal is to bring01:12:17
for example, people for the fact that they are on the site01:12:19
submit a request to register for01:12:20
webinar is our goal01:12:22
accordingly, in this case we have01:12:25
there were 100 clicks on the ad if we01:12:28
conversion is 10 percent then we got 1001:12:30
applications01:12:31
what do we do next, it costs 5 to click01:12:34
rubles that is 100 clicks01:12:35
this is 500 rubles 500 rubles and this is 1001:12:38
applications, that is, we understand that the cost01:12:39
one application is 50 rubles, that is, what are we01:12:42
in this case we calculate for you01:12:44
we calculate from the beginning we take the original01:12:46
given cost per click01:12:47
conversion to an application for or conversion to01:12:49
butts are confused depending on our goals and01:12:51
then we're just being banal01:12:54
let's turn to mathematics, I count how many01:12:56
one application will cost us approximately that01:12:58
yes if we have 100 clicks and conversions01:13:00
We received 10 percent of 10 applications01:13:02
application cost01:13:03
based on the fact that 500 rubles we01:13:05
paid for 10 applications that we01:13:07
I ended up getting 50 rubles, I know01:13:10
cost per application what we can01:13:11
calculate01:13:12
for example, we know our plan based on requests01:13:15
for example the client told us yes that01:13:17
we need 1000 applications to have it01:13:19
on the course we accordingly understand that01:13:21
the cost of one application is 50 rubles, that is01:13:23
after the tests we can calculate our01:13:25
advertising budget for this task that we01:13:28
we'll do we'll take a thousand that is the plan01:13:30
ours on request01:13:31
multiply by 50 rubles, that is, by01:13:32
the cost of the application and we will receive 50 thousand01:13:35
rubles which are necessary01:13:36
advertising budget, that is, here we are roughly01:13:38
speaking our advertising budget was calculated but01:13:41
there is a very important dye factor to us01:13:43
advertising budget from 50,000 to thank you01:13:52
add plus 20 percent for that01:13:54
to get the final advertising budget01:13:56
why do we do this because we have01:13:59
in fact, conversion can but in different01:14:01
periods change, that is, fall for example01:14:03
you predicted everything will be fine further there01:14:05
I don’t know what a hot sunny day it is there01:14:07
and people have gone somewhere, that is01:14:10
your conversion was below specific01:14:12
period there or for example at the same time we read01:14:14
These indicators will make you more expensive01:14:16
jump01:14:17
this is the 20 percent that we are01:14:19
put it on top of the budget, it's yours01:14:21
airbag all you can do is not01:14:22
to spend, that is, but to save01:14:24
for example you can spend it at01:14:26
exceed the plan according to requests01:14:28
but this way it will just be more convenient for you and01:14:30
easier, that is, you are here exactly then01:14:32
we can and if you approve this first01:14:34
amount I thought that the client would only01:14:36
I'm glad 100 that he received even more01:14:38
applications he planned calculated the question01:14:41
our student probably arose again01:14:43
to the previous slide regarding how01:14:46
find out some website conversion01:14:48
what we really think about this topic01:14:51
we'll be back again01:14:52
Well, first of all, we will watch with you01:14:54
We will press 300 analytics systems and01:14:56
Let's touch on this issue, then it will happen here01:14:58
Let's make it clearer, we'll lower it for now01:15:00
You can calculate the site conversion here01:15:02
Of course, in principle there is nothing here either01:15:05
it shouldn't be complicated you no no we need it01:15:07
just make sure to visit01:15:08
conversion how many people we brought to01:15:10
website and how many Greeks we had and01:15:12
how much later did they buy from these people?01:15:13
just based on the test results we01:15:15
look how much we really have01:15:17
arrived according to requests, found out the quantity01:15:19
applications compared it turns out with clicks right no01:15:23
we took the number of clicks for example us01:15:26
screams 500 wears emits be less than01:15:28
clicks01:15:29
we realized that our initial data is 50001:15:31
clicks further to see what has arrived01:15:33
on by bought for 50 people from those who01:15:35
the teacher just passed on to him as a percentage01:15:37
ratio, well, that is, it’s not difficult here01:15:39
ok well, actually we move on01:15:43
finally moving on to parsing parsim01:15:47
differentiate between parsers, but what about it?01:15:50
what is pruning let's talk about it01:15:53
just that is, I won’t give where01:15:54
the intention for the bible explanation I just01:15:58
I'll tell you how to eat banal parsing01:16:00
the parser is more precisely your design and the most01:16:05
faithful assistant and what he does01:16:06
gathers an audience for you, that is, he01:16:08
can browse social networks and01:16:10
download the data you need from there01:16:11
Well, that is, if we imagine such a claw01:16:13
which you need to collect something and put it01:16:16
somewhere, this is the parser, that is,01:16:18
there are a number of tools that01:16:20
help to gather an audience for our01:16:22
requests and after that everything from it is collected01:16:25
audience we are unloading the advertising account01:16:27
and we don’t build advertising on it, that is, rudely01:16:29
saying this is a hetman audience collector that01:16:32
a parser is some kind of service that01:16:35
just collect the club you audience01:16:37
if you're not saved you can even buy it there01:16:40
someone else's leave.01:16:41
We can figure it out now, but what’s the importance?01:16:44
we work with parsers only for01:16:46
social network VKontakte because01:16:47
Instagram on our Facebook itself01:16:50
this is a product that encrypts our01:16:53
IT people can’t unload us from there then01:16:55
what you will upload to your advertising account and01:16:56
set up advertising on us, that is, here they are01:16:58
in this regard, protects us on VKontakte01:17:00
you can do this, that's why we sponsor01:17:03
and work only exclusively within the framework01:17:04
social network VKontakte, come on01:17:07
Let's look at the first parser, it's called01:17:10
silver and all of it is here01:17:12
functionality here we have more than 10001:17:14
ways to find the target audience01:17:17
in general, in fact, there are all parsers01:17:21
similar enough to each other01:17:23
strongly but what is important to understand here is important01:17:26
understand that some Parsi Russianists are coming01:17:28
go ahead and style something new then01:17:29
some are developing, plus or minus on01:17:32
place that's why I'm going to talk today01:17:34
different things to tell, well, that is01:17:36
they have some similar functionality but01:17:38
they are always somewhere one step ahead01:17:40
others seem to be lagging behind01:17:41
the euro is actually one of the most01:17:43
at first he appeared in my year01:17:45
14-1501:17:46
then there at 15 years old I’m not mistaken and actually01:17:50
we still have it, that is, to this day01:17:53
someone is still popular01:17:54
they use it out of habit, but they already have it01:17:57
and more smart in Russia more01:17:58
modernity with great functionality although01:18:02
Parsya is not bad, so it’s also possible, but also01:18:04
actually let's take a look here01:18:05
there is an audience search there is analytics on01:18:08
the assembled audience is the audience01:18:11
posts, that is, for example, those who01:18:13
interacted with posts with our if01:18:15
audit can be taken away from de dora by those who01:18:17
left comments under ours01:18:18
put put died from competitors01:18:21
ours has an audience of those who01:18:23
actively looked through photo albums01:18:25
audience search for posts and basically01:18:28
you can even bring together the owners of different01:18:29
communities such as administrators01:18:32
there is a gathering of audience friends search by day01:18:35
birthday if you need something01:18:38
in terms of organizing a holiday there01:18:40
gather an audience birthday is coming soon01:18:42
there are quite a lot of people here01:18:45
combination of different functions which is good01:18:49
parks, that is, today I will show01:18:51
one right from the inside but just like me01:18:53
I'll tell you about silver, I'll tell you about it01:18:55
several parsers you can in general01:18:57
see them for yourself here with us01:19:00
there is, for example, or rather on the slide you01:19:03
you can see the actual silver target01:19:06
these are just the names of a complete parser01:19:07
that there are video instructions here, that is01:19:10
for all these parsers we have because01:19:12
a lot of tools01:19:13
a lot of tasks to collect01:19:15
we have an audience there so it’s worth it01:19:20
there is not that video here, that is01:19:21
video instructions are quite large and01:19:23
website and borner she is the most important one on01:19:25
it is located on the parser website01:19:26
it's enough to turn it on, but everything is simple there01:19:28
there’s just the main thing to remember what for01:19:30
Why are there no complicated actions from you?01:19:32
no need, plus all the parsers01:19:34
similar therefore not like I'll show you01:19:36
today alone you and others can01:19:37
act well and then do the same01:19:39
basically, and actually another bar01:19:43
sir is a target segment, that is, segments01:19:45
So, well, in principle, do people love it too?01:19:48
actively used it is one of the most01:19:50
also popular with us01:19:51
but I will say that he is not my favorite either01:19:54
darling, I’ll also say that we are still over01:19:56
what to work with but also actually01:19:58
By the way, it works with three01:20:00
social networks with VKontakte01:20:02
instagram and with classmates therefore01:20:04
very convenient to collect for different social networks01:20:07
networks01:20:08
the only thing that can be done here is01:20:10
to confuse you, I told you it’s impossible01:20:12
download hazel here we have01:20:13
Instagram has a very complex system here01:20:17
there is why I said that it is impossible why01:20:19
actually indicated here because01:20:21
in fact the parsers are several pairs of01:20:23
herbs allow us to unload the ID files01:20:26
people for example on VKontakte we have people01:20:30
he they they have pages they indicated01:20:32
we can do this on our Instagram page01:20:34
unload01:20:35
from their page and Akkad because science01:20:39
composition accordingly well yes because01:20:42
Well, in general, as I said already once01:20:44
we play for the face of the facebook community and01:20:46
We can’t do it legally, well then01:20:47
there are centuries to unload and in fact01:20:49
it will be the same audience as us01:20:50
found a way out only through Instagram and01:20:53
the file is already downloaded but what is it like here01:20:55
the minus here is the minus that is essentially01:20:57
what if you are with these people01:20:59
you communicate with the regional ones there found you01:21:01
there is no point in switching to these same people01:21:04
target already on Instagram and nodded01:21:06
wait, this is actually the life hack of the century for me01:21:09
just came to mind look we01:21:11
we find out people are supposedly interested in01:21:13
our product in hand we see their profile01:21:15
instagram01:21:16
then we collect these profiles and upload them01:21:20
facebook gender to like01:21:22
interests in this way we scale01:21:24
does not work01:21:27
first of all it doesn't work at all01:21:28
very correct so simple01:21:30
and facebook to upload something there01:21:32
in principle, it won’t either, so01:21:35
and sound, that is, there is such a feature here01:21:37
how do we work with these people anyway?01:21:40
in kaes yeast is similar to them therefore01:21:43
and there is no point, and as a rule, there is01:21:47
we get something audience you box office01:21:49
which we are working to scare better01:21:50
indicator than the whole world01:21:51
the audience would work on Instagram rudely01:21:53
saying, well, why can’t I explain it this way?01:21:55
but nevertheless this is a verified fact01:21:57
that's why she probably needs it01:22:01
mothers up so just work with01:22:03
tools available for Facebook01:22:05
and working with the tools that are available for01:22:07
VKontakte and don’t worry about everything in general01:22:09
and what do we have here, what is the functionality of couples01:22:13
Search for an active audience here01:22:15
collection of comments combining01:22:17
what is interesting to the audience, that is, for example01:22:19
we can only take it from those who01:22:20
earns from 200 thousand rubles01:22:22
male cavity who can be found01:22:24
there is also an upload of community owners01:22:28
analyst audience on here there is them01:22:29
you can work with new entrants then with01:22:31
those who entered our community01:22:33
initially we connect it to the party01:22:36
collects as soon as someone gives us01:22:37
joined a couple of Serge grab in by yourself or01:22:39
grab us advertising booths with this one01:22:41
thing I'm sure you came across when you01:22:43
join the community and immediately writes to you01:22:45
some man this husband what are you01:22:48
are you interested in this I don't know creation01:22:50
sites and you are interested in with you01:22:52
come up with it’s immediately clear that chatbots are01:22:53
no matter how well no person reacts, but01:22:55
no less actually but also like this there01:22:59
roughly looks like, that is, plus or minus but01:23:01
it's about the same level as01:23:03
us that these ribs and the last one01:23:09
look at the latest target hunter parsers01:23:11
how beautiful he really is here01:23:13
in fact one of the smartest parsers because01:23:15
that he is actively developing, that is, he01:23:17
We're in period 3 don't stop01:23:19
functionality is constantly changing01:23:20
add tools the menu changes then01:23:24
make it clearer how it works and01:23:26
other other01:23:27
Well, a plus, of course, is not just a plus01:23:30
straight plus I also told this is what I01:23:32
I've saved a promo code for you for a month01:23:34
free use of this parser and01:23:36
here you can see yourself on01:23:38
screens01:23:39
Well, that is, actually, let’s probably01:23:44
Yes, I probably won’t open it directly01:23:46
accepted his rights to tell in detail01:23:47
Let's open it just to see how they do01:23:49
use the clamps so01:23:54
important here let's look at the left01:23:56
menu and see how much dysfunction there is here01:23:58
very very pink so01:24:01
actually, if we basically move01:24:03
to the main page by clicking here01:24:05
parser we can watch the video01:24:07
educational in this case, if suddenly you something01:24:09
additionally want to use01:24:11
look and there are no problems and I am now01:24:13
I’ll tell you about all the most important things simply on01:24:15
in fact, we looked at the parser01:24:17
we would probably need service 501:24:19
to talk about each instrument and01:24:20
at the same time, you would also confuse the throttle and01:24:22
way your mind in general yes it’s not easy01:24:26
actually what do we have here we have in01:24:28
first, well, let's turn first01:24:30
to the tariffs so that everything is clear to the parser01:24:32
Naturally, every parser we have is paid01:24:34
we can't do without it here, we have it01:24:36
free tariff but we have it very very01:24:39
narrow here we have twenty four01:24:41
free tool one thread for01:24:44
tasks01:24:45
chat with experts and so on, well, here01:24:48
we have very very narrow functionality, let's01:24:50
compare with others we have standard and01:24:52
machine and automated this01:24:54
standard part available to us01:24:56
functionality automated to us01:24:58
all this is available there is work more01:25:00
convenient, that is, if in the first place we have01:25:03
for example 100 more than 150 instruments01:25:05
parsing here we already have more there01:25:07
500 tools goes and so01:25:11
Actually, of course, it’s better to pay for01:25:13
automation let's see what01:25:15
automation has not stood still since 120001:25:17
rubles as a rule of course for you01:25:19
pay for this automation is yours01:25:21
customer but what if you are the owner01:25:22
you have one of your own business01:25:25
project and the customer doesn’t have you then pay01:25:26
so you'll have to do a little life hack01:25:29
that is, how can you do it so as not to01:25:30
pay a month to use01:25:32
necessary functions but after them actually01:25:33
then the trial period which01:25:36
appointed just pay yourself parker01:25:39
for example for two days, that is, it costs01:25:41
149 rubles and in general then for two01:25:44
day, come quickly, you are immersing yourself01:25:46
everyone the audience everyone chip in01:25:48
do it and everyone will work fruitfully01:25:49
and then, as it were, it’s all up to01:25:51
the next one can be unloaded with plants01:25:54
there’s a lot of stuff here, well, automation01:25:57
suitable for a month for those who work with01:25:59
this constantly leads to quite a large01:26:01
the number of projects, that is,01:26:02
set up different targeting and so on01:26:04
We have everything in this regard, of course01:26:06
simpler but let’s actually01:26:09
Let's see the functionality here we have01:26:12
search search we can conduct by01:26:15
communities, users, music lovers01:26:17
parents news by phone mail01:26:19
different types of videos and birthdays01:26:22
searching searching what in searching we are looking for that01:26:25
there are either users of certain or01:26:27
some community-defined figure01:26:29
to any categories of people01:26:31
separately, let's take a search by01:26:33
community, that is, suppose that we01:26:35
need to go to the community where thefts are possible01:26:37
in competitors opportunity with flowers01:26:40
clicks on the community we see what we are01:26:42
we can search for them using a key phrase by geo01:26:45
position by address status and more often01:26:47
all sorts of options01:26:48
you let's take the key phrase once01:26:50
we can look for flowers here we01:26:53
we can not owners of drive b2 low01:26:56
like this for flowers but yes we will01:26:59
just search by colors but we are here01:27:01
there is a situation here we are just leading01:27:03
from understood yes yes in general we actually have01:27:06
in fact, how can we have a key phrase01:27:08
very much cannot be accurate and not01:27:10
very accurate. kimi to01:27:11
well, plus minus there and modified this01:27:14
tension at the end of some01:27:16
additional reason as you said I01:27:18
I suggest taking the maximum for now01:27:19
We’ll just take this simple option01:27:21
flowers01:27:22
if we have more than just flowers01:27:24
for example, some other options for times and01:27:26
write one name under the other here01:27:28
to our form01:27:29
so let’s choose the flowers and what we’ll add next01:27:34
clean bouquets01:27:35
what else could there be, come on okay01:27:37
add I said let's take bouquets01:27:39
gifts gifts yes yes not always flowers01:27:43
present good gifts it seems to me someone often01:27:47
give flowers and gifts01:27:49
oh so well, actually further we have01:27:51
exact occurrence of the search phrase01:27:53
only01:27:54
communities are verified only01:27:56
communities with goods what we do01:27:58
exact occurrence of search phrases means01:28:00
that the phrase will not be modified01:28:02
there are flowers and bouquets of gifts just like that01:28:04
we can let's not let's not go here01:28:08
I want to ask, are you too much?01:28:11
agree my audience will be very successful01:28:12
small and then only verified01:28:14
communities where only verified01:28:17
community, naturally those who01:28:18
voices and we will not narrow the same01:28:20
only communities with goods but01:28:22
communities with goods are probably worth it01:28:23
after all, two dogs ticked the box01:28:25
we can even carry on further01:28:27
members from and dota members here01:28:30
specific numbers but I also think we are01:28:32
We probably won’t fill in the type further01:28:34
communities here we are choosing public01:28:36
group events upcoming01:28:37
events we take publics and groups to01:28:40
first of all because here01:28:41
the event seems to be no longer relevant01:28:44
sorting we can sort them by01:28:48
a certain sign, that is, for example01:28:50
by default like VKontakte in speed01:28:52
growth in daily attendance by01:28:54
number of likes I suggest taking according to01:28:56
daily attendance because well then01:28:58
there is no active public login01:29:00
and then the situation is here we are01:29:02
select the country and select the city01:29:04
Russia St. Petersburg what are we next01:29:13
just click on play and install01:29:15
Thus, he has the task of working in Rus'01:29:17
we were hit by a diode, yes, I didn’t name the task01:29:21
distract therefore we are not without a name then01:29:23
there are these community gathering stages01:29:25
me community search key phrase01:29:27
here you can see the stages now we have stage 2 of01:29:31
2 cabin filtration01:29:32
I'll tell you everything next, we'll wait until he01:29:35
I’ll filter it, I’ll tell you what can be done with it and01:29:36
here it filters and everything is already usual01:29:40
it usually works a little slower01:29:42
but nevertheless, here he looked01:29:44
us all communities where we have flowers01:29:47
there we are still in 1 more eight bouquets01:29:50
bouquets and gifts, we have office 240501:29:54
Congratulations, I was even afraid that it would be very01:29:56
narrow is no longer enough for 1 actually01:29:59
what are we doing here we take and save01:30:02
to the clouds this file and save it to the cloud01:30:04
and call our list01:30:06
flowers bouquets flowers bouquets groups and01:30:14
click create what we uploaded for01:30:16
this list here we created it all01:30:19
ok, but we don’t need to click save01:30:20
forget to click save01:30:22
we saved it all wonderfully further as01:30:25
we are working with it we have it here01:30:26
such a section as collection in collection we can01:30:30
We already need to collect additional01:30:33
audience according to certain criteria01:30:34
there is if in the search we are without any01:30:37
houses of certain restrictions we can collect01:30:39
for example, the community uploaded everything to01:30:41
together we can gather an audience of these01:30:43
six o'clock until what are we doing here?01:30:46
let's take the pen that he has goods here01:30:48
discussion birthdays let's take01:30:49
those participants have this simply01:30:51
participant we choose participants01:30:54
let's go here we already have news functionality01:30:56
we are now collecting participants from these01:30:58
groups, that is, what can we do here?01:31:00
Could it be easier to insert your id here?01:31:02
alone but since we have a lot of them01:31:03
we click here on the cloud and click01:31:07
select the list depict flowers and bouquets01:31:09
groups class are all loaded01:31:13
here we have them here and now she’s standing01:31:14
participants or we can still possible01:31:17
participants on participants that more01:31:19
exactly, this is where we are01:31:22
we can also gather participants this way01:31:26
community si she hid the participants01:31:27
archive no we won’t put it here01:31:29
stay in groups here you can in general01:31:32
the same about from and to inclusive term01:31:34
install but we won't leave it01:31:36
Let’s just call the task that way, no01:31:41
participants participants flowers and click on01:31:47
play, that is, we also got tasks01:31:49
our task is being carried out what01:31:51
we will continue to do this with her Diana u01:31:55
I understand the error needs to be solved01:32:00
many maybe no no I didn't choose the type01:32:02
I showed the participants and didn’t01:32:04
confirmed it in the end, that's all we have01:32:06
let's go perform the task participants flowers01:32:09
they are expecting Queue collection this stage 1 to stage 301:32:14
now he will quickly assemble it and I will show you01:32:17
one more thing that you were doing this01:32:19
base we will clean this base clean01:32:22
analyze it, view it now01:32:24
some, let's say, unnecessary01:32:26
people, that is, for example, time bots01:32:30
this is definitely enough and we can do it01:32:33
thick enough to quickly enough here01:32:35
We're literally scared now01:32:39
We can still do a little bit01:32:44
see what's in the presentation01:32:45
additional but actually in01:32:47
we will consider the presentation further01:32:49
Borussia will only weaken us next01:32:51
basically told everything that’s why here01:32:53
The most important thing for us is to wait01:32:56
unloading well let's look at the menu here01:32:59
that it is here besides collecting from us01:33:01
there is an analysis, for example, by target01:33:03
popular community people in moral01:33:06
coverage according to promo posts of the flood comments that01:33:09
gives us one analysis for example we want01:33:11
see promotional posts that launched01:33:13
and our competitor we go into analysis01:33:15
select promotional posts01:33:16
and further, that is, we already01:33:19
download link view for01:33:20
certain period all advertising01:33:22
the abyss that our competitor launched01:33:24
You can analyze it further, for example01:33:26
use all of yourself well it seems01:33:28
The strategy hint goes like this01:33:31
actually it was downloaded directly from us01:33:33
now we can look so I can find it01:33:40
somewhere on here I had a chance01:33:52
so many things that it’s just not so easy01:33:55
you'll figure it out, so here she is01:34:04
we can actually make a filter01:34:05
users01:34:06
actually depict ours here01:34:08
participants we left01:34:10
filter check them actually on01:34:12
bots to non-bots and so on, that is, to01:34:14
the segment we need, but I thought that he01:34:17
also to the filter01:34:18
yes here we can let you filter01:34:20
really some kind of bot accounts01:34:23
non-targeted by location scotland about yourself well01:34:27
we can even see the world in principle01:34:30
crossing both first even if we have01:34:32
love several bases we can watch them01:34:33
intersection where they intersect helms01:34:36
you can see the suppression with01:34:40
competitors sense with competitors01:34:41
Well, here’s how to find out the competitors’ databases01:34:43
and see thousands but if we can01:34:45
download the competitor database via Target01:34:47
hunter's well, for example, the Lord and01:34:51
king and why not so but actually01:34:53
I won’t go into detail here anymore01:34:55
show what we have here more01:34:56
long process here couples of hearts for five01:34:58
won't do seconds, so actually we01:35:00
let's just take our audience01:35:03
the participant who was tell me01:35:04
I just told you about this possibility and01:35:06
upload it to the advertising account for01:35:08
this is what we need we have here01:35:10
We are here in the settings of the target itself01:35:12
Hunter connecting an advertising account01:35:14
in Vkontakte01:35:15
this allows that right from here01:35:16
automatically upload there, that is, not01:35:18
you will need to download the list and01:35:20
upload the list there issued by no one01:35:22
kidnap no, no one will steal everything here completely01:35:24
safe but in the advertising office without thinking01:35:26
I'll show you how to connect01:35:28
literally insert 2 of the same buttons01:35:29
son to01:35:30
the first thing he suggests the army do is01:35:32
Hummer, and actually here we have it01:35:34
receive completed our task participants01:35:36
flowers01:35:37
we unloaded we click on plus like this01:35:40
why don't they let me choose them?01:35:45
I pressed everything and it’s here01:35:48
here we have the beginning turned out 201:35:52
million nine hundred eighty six01:35:53
thousand we station current can eyebrows01:35:56
help, well, in general, then why not01:35:59
no, but here we actually have it01:36:01
such a little darling writes to us here01:36:03
we save the result and the audience01:36:06
click and continue, I’m already here01:36:08
there is my advertising account I click01:36:10
just Natasha target that's what I call mine01:36:12
advertising office and what it actually has to do with it01:36:15
toy story like mine here we actually are01:36:17
We already save the name of the audience01:36:19
called we write flowers iparser01:36:22
for example, and write create, we click01:36:25
create and we have inside my advertising01:36:28
office creates an audience very01:36:31
convenient yes after that I press01:36:32
keeping it clear won’t let me at all01:36:36
save we've exceeded the limit so01:36:37
there are a lot of us01:36:39
they still needed users01:36:41
to shorten I said what they have in common is not01:36:44
scary because you looked at what01:36:46
you need to press as much as we press01:36:47
save our audience here01:36:49
appears in the advertising account in the section01:36:51
retargeting, that is, by going to01:36:52
retargeting remember here we saw01:36:54
I had all sorts of audiences show that01:36:57
we can create an audience and get out on01:37:00
didn’t add it here, I see myself as a bard there01:37:02
we can look, that is, choose how01:37:05
once again actually01:37:07
audience that we have saved and01:37:09
set up advertising on it, that is, a parser01:37:11
and run ads on it here for us01:37:13
immediately for example it says create01:37:15
announcement that is the case winter we01:37:17
loaded the audience here now we were01:37:18
create an ad right here01:37:20
but they could click and launch it right away01:37:22
advertising for adjusting friends yes that is01:37:25
It's as easy as possible to work with the bar01:37:27
gray here, let's actually01:37:29
let's continue then what we have left is01:37:31
this activity is quite a bit but no less01:37:34
interesting things we still have services01:37:37
for work with holy marks and so here are three01:37:40
services that I have selected for you and in01:37:43
which you can create a type of label01:37:46
as for and tm apt utm-tag yourself01:37:49
represents a marked-up link that is01:37:51
when will we talk about01:37:53
analytics but the following is ours with you01:37:55
classes you will understand more clearly what it is01:37:58
label and how to work with it because through01:38:01
this is me labeling us at the expense of a certain01:38:05
length parameters almost then due to01:38:08
certain counters that01:38:09
we put it on our website we can track01:38:11
conversions, how many for this specific01:38:12
links came to us from people for example01:38:15
advertising or from our01:38:16
social networks from the post that's why01:38:19
own utm tag is very important for us01:38:21
the only thing I suggest is needed01:38:23
since we will talk about analytics01:38:25
in the next lesson we should leave now01:38:28
this mark and literally right in front of everyone01:38:31
next is our study of inclinations and actions01:38:34
before so actually let's move on to01:38:36
homework here we have two01:38:39
point one is to create 20 scenarios01:38:42
for your business01:38:43
speaking of scenarios, I mean just01:38:46
after all, what we're talking about is actually what we're with01:38:48
discussed with you01:38:49
These are the funnels, that is, I switched to01:38:52
website yes no and then in general I didn’t buy it01:38:55
bought it again, looked at it, didn't look at it01:38:58
so on you need to take your business and01:39:00
write 20 similar scenarios in01:39:03
the scenario counts every action01:39:05
is there an example of which user came from01:39:08
advertising on the site is 1 humor or for 201:39:12
no, this is the first one, yes, next, that is01:39:15
the first one moved then for example went01:39:18
look at the product and even then in one scenario01:39:20
no, this is the second wall, decide on the ball, I01:39:23
there is nothing left here, we can have them like this01:39:25
write down therefore you need to write down01:39:27
20 scenarios of possible actions, that is01:39:29
came looked where I went next bought01:39:32
didn’t buy at what stage what do I think01:39:35
what will happen to you here, well, nothing01:39:38
it’s not complicated, it’s true, especially everything01:39:40
analyzed the dastan intelligibly and the second01:39:43
you are running the task and the second task is01:39:45
what does it mean to register a parsing algorithm?01:39:47
write a parsing algorithm01:39:49
you go to the general target hunter and01:39:52
directly write to me what to do next01:39:54
instructions01:39:55
What format do you draw up the document in?01:39:57
way they unloaded the audience, go directly01:40:00
practice and write to me01:40:01
algorithm, that is, for example, I went for the show01:40:04
I found this community in the search01:40:06
I filtered the collection and then that’s it01:40:09
someone was cleaning didn't clear the audience01:40:11
that is, I can’t play right here01:40:13
reduced did not reduce did not work out how01:40:15
my case in general yes well something like this01:40:17
briefly describe in as much detail as possible01:40:20
all your steps didn't work out01:40:22
it turned out where they clicked what's what in01:40:24
in the end they came, well now you know01:40:27
What is retargeting and how can you do it?01:40:29
use promotion directly01:40:32
how to work in different parsing services01:40:35
gather audiences for different01:40:37
business tasks and find out about this label01:40:39
the next one, be level with this, but I01:40:42
I suggest saying goodbye to you was the presenter01:40:44
Andrey and of course the teacher Daria01:40:48
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You can download a video to your smartphone using the website or the PWA application UDL Lite. It is also possible to send a download link via QR code using the UDL Helper extension.
How can I download an audio track (music) to MP3 "МШП. Таргетированная реклама. Занятие 5"?
The most convenient way is to use the UDL Client program, which supports converting video to MP3 format. In some cases, MP3 can also be downloaded through the UDL Helper extension.
How can I save a frame from a video "МШП. Таргетированная реклама. Занятие 5"?
This feature is available in the UDL Helper extension. Make sure that "Show the video snapshot button" is checked in the settings. A camera icon should appear in the lower right corner of the player to the left of the "Settings" icon. When you click on it, the current frame from the video will be saved to your computer in JPEG format.
What's the price of all this stuff?
It costs nothing. Our services are absolutely free for all users. There are no PRO subscriptions, no restrictions on the number or maximum length of downloaded videos.