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Los Angeles

MUNCHIES

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00:00:02

-My name is Fozia. -And I'm Fahim Siddiqui.

00:00:07

-We do restaurant business, Zam Zam Market.

00:00:10

This is a family business.

00:00:13

-Do you like working with your husband

00:00:15

and you working with your wife?

00:00:16

-We have a good understanding. We help each other.

00:00:20

If he's tired, he go home.

00:00:22

I look after everything for him. [ Telephone rings ]

00:00:37

-So you were talking about working with one another.

00:00:40

[ Telephone rings ] -Yeah.

00:00:41

-You're popular. -Yeah.

00:00:43

[ Telephone rings ]

00:00:45

Zam Zam Market.

00:00:47

♪♪

00:00:49

-[ Singing in foreign language ]

00:00:52

♪♪

00:00:56

-We do Pakistani food, barbecue, chicken curry, lamb curry.

00:01:01

-Pulao, kebab, biryani.

00:01:03

-Biryani make with tomato, yogurt sauce, ginger, garlic,

00:01:08

turmeric, chili powder, and cilantro

00:01:13

are all the spices we add together,

00:01:15

and it's steaming with the rice.

00:01:18

-My parents don't do the traditional, like, Americanized

00:01:22

or, like, Westernized dishes,

00:01:23

so you will not find chicken tikka masala

00:01:25

at my parents' restaurant.

00:01:27

It's a culture experience for them,

00:01:28

like, to serve something that people cannot find here.

00:01:34

-We are in my house in Torrance.

00:01:37

We are going to my work and start working.

00:01:44

Mostly, I do, like, cash and then helping

00:01:48

with the packages and food, just look after the restaurant.

00:01:51

That's all.

00:01:56

Me and my husband and one more employee.

00:01:59

Fahim, my husband, he's the main chef, yeah.

00:02:05

We sell our grocery, and we sell the food,

00:02:09

spices, lentil, these kind of thing.

00:02:13

Okay, this one, we put in the korma curry,

00:02:17

and we put this one all together grounded and put in the meat.

00:02:22

Vegetables, naan, parathas, and some muscles,

00:02:28

like meat, beef, and chicken.

00:02:33

I'm from Pakistan.

00:02:34

-Pakistan.

00:02:36

-Everybody need a more, like, a better life,

00:02:39

so we move in America.

00:02:41

-My mom came to America in 1988

00:02:45

as a single woman and scrapped together.

00:02:47

She worked at Del Taco.

00:02:49

She did graveyard shifts,

00:02:51

and my dad came to America in the early '90s

00:02:54

to support his family and support his older brother.

00:02:57

-My brother flagged him for total arranged marriage.

00:03:02

He found him. He knows his family long time,

00:03:06

so we met here in Shahnawaz restaurant.

00:03:11

Then we talked together.

00:03:12

Then we decided marriage.

00:03:17

-How was that for you? -[ Chuckles ]

00:03:19

Opulent.

00:03:21

-Yeah, yeah.

00:03:23

-How would you describe your husband?

00:03:25

-Oh, wow, oh, I say that describe...

00:03:30

He's nice, and he's gentle, caring, loving.

00:03:39

-And how would you describe your wife?

00:03:41

-[ Laughs ] -Is good help.

00:03:43

-I told you they're so shy. They don't talk that much.

00:03:48

-That's okay.

00:03:50

-What defines my parents' relationship

00:03:52

is that they're very willing to compromise,

00:03:54

so it's not like one person is overbearing over the other.

00:03:58

I think their flexibility and compromise

00:04:00

is what has helped them to be successful in their marriage

00:04:02

and also be successful in running a business.

00:04:04

My grandparents were born in Delhi and Agra in India,

00:04:07

and then my parents were move-- born and raised in Karachi,

00:04:10

and then I was born and raised in LA,

00:04:11

so that's a very unique dynamic, culturally speaking,

00:04:14

and I think that's also why our food is so important to us

00:04:17

because if you go back,

00:04:19

we don't have a lot from my grandparents' generation

00:04:21

because they lost everything in the partition,

00:04:23

but what we do have is our food.

00:04:25

Our food is what has helped us travel thousands of miles

00:04:29

in perilous conditions in different countries.

00:04:35

Since he got married to my mom,

00:04:36

they decided to create their own restaurant.

00:04:40

That was the first Zam Zam Market,

00:04:42

and they had that for 10 years.

00:04:45

That was next to the King Fahad Mosque,

00:04:46

which is one of the largest,

00:04:48

most popular mosques in the greater Los Angeles area.

00:04:52

That's when my parents' business really picked up,

00:04:54

and they created a name for themselves.

00:04:56

Then fast forward 10 years in, 2014,

00:04:59

they were evicted with 60 days' notice,

00:05:01

and my parents lost their business

00:05:03

because of gentrification,

00:05:04

and they had to scramble to find a new place.

00:05:09

It took 14 months.

00:05:11

My parents' story is definitely a story of resilience,

00:05:14

grit, and staying determined

00:05:16

and finding opportunities wherever they are.

00:05:21

My parents definitely raised me to be religious.

00:05:23

They're religious themselves, so we're pretty devout Muslim.

00:05:25

One of the key highlights of, I think, of me,

00:05:28

like, interacting with my parents' business

00:05:30

is during the month of Ramadan,

00:05:32

which is when Muslims across the world fast from dawn to dusk,

00:05:36

and that's a ridiculously busy time for my parents

00:05:39

because they personally deliver food

00:05:42

to a lot of the local mosques in the Los Angeles county

00:05:45

and also provide breakfast,

00:05:47

so the 3:00 a.m. meals to the local community,

00:05:49

and what I help out with in that period of time

00:05:52

is actually going to the mosques

00:05:54

and delivering the food, and that's, I think,

00:05:56

what really shows my parents' dedication to the food

00:06:00

because they spend hours and hours

00:06:02

making sure the meals are good

00:06:03

because they want to make the people happy.

00:06:09

-Best part, everybody like a family.

00:06:12

They come over and talk like a family,

00:06:16

so we are happy for that.

00:06:19

They're all happy with that, so they're nice people,

00:06:23

and I love cooking food, and I love cooking.

00:06:27

[ Telephone rings ]

00:06:32

Zam Zam Market.

00:06:33

♪♪

00:06:42

♪♪

Description:

Married couple Fozia and Fahim Siddiqui run Zam Zam Market, a popular Pakistani food market in Los Angeles. This family business, comprised of Fozia, Fahim, and their son Talha, serves curries, kabobs, barbecue, biriyani, and more authentic Pakistani fair that you can’t really find anywhere else. The Siddiquis explain how they made their way to Los Angeles in search of a better life, how Fozia and Fahim’s love for one another is the special ingredient behind their market’s success, and how the food at Zam Zam’s pays tribute to their own family’s history. Subscribe to Munchies here: https://www.youtube.com/user/munchies?sub_confirmation=1 All Munchies videos release a full week early on our site: https://video.vice.com/en_us/topic/food Hungry? Sign up here for the MUNCHIES Recipes newsletter. https://www.vice.com/en/page/sign-up-for-munchies-recipes-newsletter Check out https://www.vice.com/en/section/food for more! Follow Munchies here: Facebook: https://www.facebook.com/unsupportedbrowser Twitter: http://twitter.com/munchies Tumblr: https://munchies.tumblr.com/ Instagram: https://www.facebook.com/unsupportedbrowser Pinterest: https://www.pinterest.com/munchies Foursquare: https://foursquare.com/munchies More videos from the VICE network: https://www.facebook.com/unsupportedbrowser

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