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Как на Авито обойти x10 конкурента. Секретная стратегия

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Авито

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авито

00:00:00

Wow, the bank of Coffee is all set to rest - this is the

00:00:03

first ad that was posted

00:00:06

on the Avito site, the release of a new pass by

00:00:08

Alexandro Valentina Well, that’s where who

00:00:11

sits and where are the free seats and the

00:00:13

rest is occupied, the sales department can’t

00:00:16

work without coffee, this is the

00:00:18

girls’ favorite Instagram room It’s really

00:00:21

very beautiful Let's go to all sorts of

00:00:23

small such elements, some kind of

00:00:25

interior Yes, they were accordingly

00:00:27

purchased on the website console And for whom is a barbell

00:00:31

And for whom is a barbell yes Well, it’s immediately obvious that they were

00:00:34

waiting for the setup friends Hello everyone, you are on the

00:00:38

channel business entrepreneur Today we are in

00:00:40

St. Petersburg, welcome to the

00:00:41

company

00:00:44

[music ]

00:00:58

Avito

00:01:00

[music]

00:01:04

friends, as I already said, you ca

00:01:07

n’t just get into such big companies as Avito.

00:01:09

And I want to express my gratitude to

00:01:12

Victor, who is essentially our

00:01:15

guide here to this office. What can you

00:01:18

say? They already know you for sure on our

00:01:21

channel, even though you are like that modest Thank you Yes, it’s

00:01:24

not that I’m a guide Yes, it’s to the

00:01:27

Avito company because Avito has always

00:01:30

been and is an open Company in the format of

00:01:33

how much they want to see

00:01:36

Furniture makers within their structure, not

00:01:39

only as clients, but

00:01:42

as a source of knowledge that can

00:01:45

give them what something like a tip What is the best way to do it

00:01:47

How and yes the feedback that

00:01:50

unfortunately furniture makers keep within themselves as

00:01:52

some kind of negative or, on the contrary, a

00:01:54

positive story, that

00:01:56

is, God forbid someone finds out if it’s

00:01:59

positive God forbid someone finds out if

00:02:01

it’s what -that’s a negative experience, well,

00:02:03

who am I going to contact there and a healthy company

00:02:05

that is somewhere far away?

00:02:07

Let’s leave the link on the conference, yes And although there you

00:02:10

can also type the conference without a link, you type

00:02:12

briefly in Yandex and it immediately gives it out.

00:02:14

Yandex will write Furniture exhibition

00:02:16

conference or somehow else everything will be revealed. The

00:02:19

first thing would be this. Let me

00:02:21

thank you that we still

00:02:22

got here on Avito because, as you

00:02:24

say, open is not open. But it’s

00:02:29

not possible to lead around the office like this and show all the nooks and crannies, so let’s say How to make the

00:02:32

workplace comfortable place, probably here you need to

00:02:34

directly feed this story,

00:02:36

be sure to subscribe to the

00:02:39

bell channel Yes, there is one that should

00:02:41

ring, at least subscribe, but

00:02:42

the bell is generally just a nuno in

00:02:45

order to know when you need to set the bell

00:02:47

Well, thank you very much,

00:02:50

thank you for coming, see you in a

00:02:52

couple weeks on the computer and it’s beautiful, in

00:02:56

fact, we came here in 2015

00:02:58

and before that we were in a very small

00:03:01

office, we had very few

00:03:03

people, but in the fifteenth year when

00:03:05

we moved here and of course everyone was

00:03:08

stunned. Is it really possible? Well you can

00:03:11

say until the fifteenth year It was

00:03:12

such a small startup you can

00:03:15

call it Vita itself Or your direction,

00:03:18

namely our direction in

00:03:20

St. Petersburg there is a

00:03:22

sales department of support moderation I see my

00:03:25

smart furniture makers this is well yes yes this is

00:03:28

right away this Tatyana senior

00:03:31

manager furniture makers look Yes

00:03:33

hello, no, they just know that

00:03:36

they’re filming, no, usually Tatyana Zata, protection

00:03:40

Yes, we have it. I’m just

00:03:43

coming to you right now with this application that I’m looking for a place to

00:03:45

sit, we have everything here now,

00:03:48

ohm will show Well, that’s where who’s sitting and where the

00:03:50

free seats are blue is free, the

00:03:52

rest is occupied That is,

00:03:55

we don’t have that, everyone has their own

00:03:57

place, we have a hybrid format.

00:04:00

This means we can work from home

00:04:02

and from the office, so we change very

00:04:05

often, we have our own records there,

00:04:08

for example, one manager communicated for 450 minutes

00:04:12

a day, can you imagine? in my opinion this is more than

00:04:15

7 hours If I’m not mistaken Well, with

00:04:17

different people you mean more than

00:04:19

one No, of course we also look at the

00:04:22

number of calls and minutes That is, as

00:04:25

if there are more than one such

00:04:27

loyal conditional sellers who are ready to

00:04:30

communicate all day as if we are following

00:04:32

this We are following this No, yes, here

00:04:36

By the way, we also have this

00:04:38

photo zone And these are our founders, Fandera

00:04:41

Filip

00:04:43

Jonas I’ve been working in the company for a long time now, it’s already

00:04:47

been the eleventh year, I’ve managed to

00:04:49

work with Fandera, just

00:04:52

let’s do this we are guys

00:04:54

from the garage What does founder mean

00:04:56

translation right away that is, the

00:04:58

founders of the Avito company Yes, they themselves are from

00:05:01

Sweden, like any it company Yes,

00:05:04

that is, Alice is there, for example,

00:05:07

do-do pizza What is her name, some

00:05:09

Olenka or Well, there’s something like that in general in

00:05:12

Tenkovo Oleg now everyone has someone and

00:05:14

some kind of assistants like this

00:05:16

And we have such an assistant in our office

00:05:19

nickname And if someone comes to our office for the first time

00:05:22

or to For example, a newbie and he can

00:05:25

come up to such a panel and some of his

00:05:27

very needs, but it is necessary to

00:05:30

solve there, the pass is lost, how can I

00:05:32

get a new one and yuk will tell us about the

00:05:35

issue of a new pass Alexandrova and

00:05:38

Valentina and Evgeniya Solovyova, colleagues

00:05:41

will block the lost pass and order a

00:05:44

new one from us each

00:05:47

forecastle is called so we're going with you to the

00:05:53

cinema, here we have a car team sitting here,

00:05:56

Avito consists of five different

00:05:59

directions. Yes, and the car team - This is everything

00:06:02

with cars, everything with cars with cars,

00:06:04

they work with car dealerships with

00:06:06

car services. accordingly, we are, as

00:06:08

it were, Avito auto Avito real estate Avito -

00:06:12

work Avito services and Avito goods We

00:06:15

represent the commodity direction, that

00:06:17

is, furniture ends up in Avito goods in the

00:06:18

commodity direction Yes, and some of the furniture

00:06:21

can also be sold through services

00:06:23

because furniture is made to order Yes, conditionally, it’s like

00:06:25

it it works very well for us through services,

00:06:28

or for example,

00:06:30

look for assemblers there Yes, this is also a service

00:06:32

I wanted to show you The negotiation for us, in my

00:06:35

opinion, is cool because it’s a movie, and it’s

00:06:38

clear that there are all sorts of such

00:06:40

elements here and we have a lot of

00:06:43

some interior elements they purchased

00:06:45

specifically on Avito, that is, this also had

00:06:47

its own idea. But do you actually have

00:06:49

some statistics about how much more

00:06:51

efficiently people work when they

00:06:53

are here in the office or when at home? It

00:06:56

seems to me that at home there are more

00:06:57

distractions and it’s more relaxed, one might say

00:07:00

work very much Dmitry In general, a

00:07:02

super question means in the twentieth year,

00:07:05

when we, like me, it seems the whole world, did not

00:07:08

suspect that it was possible to work

00:07:10

from home, and our IT team was very

00:07:13

quickly able to move us to work at home,

00:07:16

that is, it was also necessary to

00:07:18

prepare the equipment Yes, and a lot to

00:07:20

provide some equipment there for the guys,

00:07:23

so in principle we realized that

00:07:25

we don’t lose in efficiency,

00:07:28

but working from home all the time is

00:07:31

not very correct for the sales department

00:07:33

Because because they do all the homework there

00:07:36

Yes, everything gets in the way, yes someone has

00:07:40

homework there yes With a family it’s generally

00:07:42

inconvenient, but in principle we must

00:07:45

constantly be somehow pollinated by conditionally

00:07:47

some new approaches when you

00:07:50

sit with one, sit with another, sit with a new

00:07:51

approach, heard something asked, as if

00:07:55

you are recharging and you will hear I hope

00:07:57

when during the day you and the entire sales department

00:08:00

will sell directly, you can feel that

00:08:03

as you know, as in

00:08:06

the street. This is the energy, that is, the

00:08:09

feeling of some money. The money flows

00:08:11

conditionally, so yes, it turns out there will be

00:08:13

people sitting here. Yes, you are ready to sell. And there is,

00:08:16

you say WK strek with W stre Yes, here he

00:08:20

comes, the most important Leader. And

00:08:22

here there is something similar. Yes, who

00:08:24

unites them all there or do they just

00:08:25

know everything through the application there, we are all

00:08:28

divided into such small

00:08:31

teams, conditionally there? Yes, let’s say even

00:08:34

at the car they have a team of farmers

00:08:36

who work with current clients, a

00:08:38

team of hunters, those who

00:08:40

attract new ones, and other teams. Yes, let’s say

00:08:43

a team that works with enterprise deputy,

00:08:45

that is, with a large furniture business,

00:08:47

and the same thing, there are many small

00:08:50

teams and everyone is charged by the Sim Leader, here

00:08:53

I am I am responsible for the direction of furniture

00:08:55

interior, respectively, also

00:08:58

charge That is, you are just one of

00:08:59

One of these guys, we are not Wok

00:09:02

Wall Street, we should not have

00:09:04

aggressive sales, we have such

00:09:05

consultative sales, that is, we

00:09:07

help guide the client Yes, and we don’t

00:09:09

just push and we’re squeezing something out of

00:09:12

it. It’s clear that this won’t work for a furniture maker, no matter what, it won’t work for

00:09:15

us. This is an

00:09:18

absolute fact. The only thing you know is that

00:09:20

you mentioned about the twentieth year,

00:09:23

and when everyone suddenly realized that you can

00:09:25

work from home, it’s very difficult to install furniture while

00:09:27

being at home install yourself

00:09:31

with someone, so Well, that is, it depends

00:09:33

very much on the business. Wow, yes, we have

00:09:35

until 9 o’clock. Well, you and I actually started so early,

00:09:38

as it were, and until 9 o’clock we have

00:09:41

breakfasts here, you can

00:09:43

see our gorgeous kitchen And in this

00:09:46

kitchen, in addition to the fact that we have a

00:09:50

great breakfast, we also hold various

00:09:53

events, that is, if we have some kind of

00:09:55

parties, and we still love parties. We

00:09:57

have a very cool slogan, I

00:10:00

want you to know it for sure,

00:10:03

understand it, Guys, let's notes for

00:10:06

yourself and there is no beer there If it’s so

00:10:10

stylized We have a very cool In

00:10:13

my opinion coffee machine the sales department

00:10:17

can’t work without coffee, you know, yes, it’s like

00:10:21

saying our gasoline is conditional. Olya, by

00:10:23

the way, also represents the direction of

00:10:26

furniture interior, so she came for coffee yes yes

00:10:30

for coffee For porridge for coffee For porridge And the

00:10:32

coffee charge lasts for a long time How

00:10:36

many cups do you drink a day and at least two

00:10:39

at least two at least two Well, that’s not enough

00:10:41

actually when I was actively selling

00:10:43

just like that, I didn’t drink coffee before Avito

00:10:46

Here But when I came to Avito I started

00:10:48

drinking four mugs each, and not

00:10:51

cappuccino, but straight Americano, which is exactly what

00:10:53

Hard was like, and now it’s

00:10:55

also one. Two mugs, everyone here is

00:10:58

having breakfast. I wanted to show you

00:10:59

this

00:11:00

machine, it’s very cool,

00:11:03

and this is water. No, it’s not water is

00:11:06

coffee, when it becomes freer here,

00:11:08

believe me, at 9:00 everyone will go to morning

00:11:11

meetings.

00:11:14

Here too you can choose. And you can choose any coffee

00:11:18

strength with milk without There and so

00:11:22

on. That is, in general, that is, we

00:11:23

choose it on Dada and conditionally on iPad

00:11:27

The iPad prepares coffee for you and there is

00:11:29

some difference from, let’s say, traditional coffee machines.

00:11:33

Well, it’s probably more interesting there. Yes, it’s

00:11:38

interesting there very often, you know how it

00:11:40

happens that there’s such a straight line here, as

00:11:42

if there’s no one here, although in

00:11:45

fact there may even be coffee it’s tastier here Well, it’s

00:11:47

like it was also bought on Avito Yeah, there are all

00:11:50

sorts of small

00:11:53

interior elements like that Yes, they

00:11:55

were bought on the Avita website and

00:11:57

somehow woven

00:11:59

into the interior of Inter How much

00:12:01

furniture can be sold in Avito in general Well,

00:12:04

if in rubles it’s acceptable then in general,

00:12:06

it would be cool Well, more than 100 billion rubles

00:12:09

for more than 100 billion rubles, well, here we

00:12:12

probably need to clarify that we are not talking about

00:12:14

Avito’s profit Yes, 100 billion is not that,

00:12:16

of course, in fact, turnover is

00:12:19

how many rubles were sold for furniture on

00:12:22

our site, that is in your case,

00:12:24

this indicator If I, for example,

00:12:25

sold 10 cabinets for 10,000 each Yes 100,000

00:12:28

100,000 Yes, and we have several floors As I

00:12:32

understand it, look how

00:12:34

they went up somewhere in the Tower yes There is an entrance

00:12:37

here and now we seem to have moved here

00:12:40

Yes the second parallel tower this is music

00:12:43

so this is new for us, conditionally, like a

00:12:46

semi-

00:12:48

forecastle direction of work, each business

00:12:52

at least two tasks can be closed

00:12:54

on our site, for example, even

00:12:57

interior furniture. Well, take our beloved

00:13:00

Furniture Makers. They can have vacancies here. Yes, they can

00:13:02

close assemblers there again. not

00:13:05

as a service, but on a permanent basis or in

00:13:09

someone’s workshop, that is, these guys

00:13:11

are actually working with the direction of vacancies

00:13:14

since it was the direction of music,

00:13:16

as I said, yes, here you go, such

00:13:18

interesting elements and it seems to me that I did

00:13:20

n’t show you one cool moment Well,

00:13:23

okay, I won’t disturb the guys because

00:13:25

everyone is getting ready now, there will be a morning

00:13:27

meeting with Christina to attend the

00:13:29

digital furniture forum and a

00:13:31

number of marketplaces were exhibited there.

00:13:34

By the way, I asked questions to different guys there, but I

00:13:37

want to ask you now That’s why I

00:13:39

should exhibit on Avito and not there, I don’t

00:13:41

know on Amazon, who else is there? We still have

00:13:45

Sbermegamarket Your competitors in general

00:13:47

Why It’s very easy to come to you First of all, that is,

00:13:51

you can actually

00:13:53

go to Avito there in 5 minutes You

00:13:55

registered, you put up an advertisement for the Sun, here’s

00:13:57

your tool, if only

00:14:00

I were a businessman I would be located everywhere

00:14:02

because it is important now, again, in

00:14:06

online trading and to generally increase the

00:14:09

share of your presence on the Internet on

00:14:12

any platform. Well, you see, when we are talking

00:14:14

about small entrepreneurs,

00:14:16

we need to talk about budgets, yes, the budget -

00:14:19

this time And we need a separate department

00:14:22

okay, you have 6,000 people, you

00:14:25

gave a task there and that’s it. But it’s difficult for us, we

00:14:27

need to file and measure it here and on

00:14:30

five marketplaces at the same time, it’s

00:14:32

crazy 9:00 everyone gathers and there’s some kind of

00:14:35

agenda, that is, well, conditionally we

00:14:37

can we can listen to some calls,

00:14:39

we can sort out some new products, we can

00:14:42

study some complex cases and in

00:14:45

furniture, accordingly, the

00:14:47

same thing

00:14:49

is called a

00:14:52

wock intercom, again Yes, musical

00:14:55

Stock Well, basically, when we have

00:14:58

some kind of event in common, then this one

00:15:01

here's the wall Pay attention It's

00:15:03

completely removable here's the wall Oh yeah and it's

00:15:07

like there's one big space

00:15:08

here let's say we're having some kind of New Year

00:15:10

And here the guys can play

00:15:14

on the computer with all sorts of curling irons during

00:15:17

working hours or Why Well, basically, it

00:15:20

's like why not, it will be a little easier to

00:15:23

switch if there is

00:15:25

such a need Yes, please, but we

00:15:29

have the truth, I also talked about this,

00:15:31

as if we have a

00:15:32

certain KPI metrics that we

00:15:34

must fulfill during the day and conditionally

00:15:37

as if you did everything Why don’t you

00:15:39

you can take a breath a little Well, yes, I

00:15:41

agree, so maybe from this there

00:15:43

will be more motivation to quickly

00:15:47

finish your work efficiently so that, for

00:15:49

example, we can do something Dmitry, it’s

00:15:52

not like we have it, you know, it’s like in a

00:15:54

factory There everyone is standing by the tape Well, what- then

00:15:57

there, yes, and then something

00:15:59

goes somewhere, that is, we have such a

00:16:01

more free culture, but

00:16:04

again, yes, at the same time, there are certain

00:16:06

indicators, certain metrics that

00:16:08

you must definitely fulfill, they

00:16:10

grew a lot when I was 10 years ago I

00:16:12

came to the company, there were up to 2 people,

00:16:15

now we have almost 7,000 people there,

00:16:18

and our approaches have changed, that is, we are like that, we

00:16:21

began to understand more about the

00:16:24

client’s industry. That is, now we even recruit

00:16:26

people who understand the industry in more than

00:16:27

just ways. That

00:16:36

is,

00:16:38

this is welcome, you know almost like with

00:16:40

our channel, it looks like we have a focus on

00:16:42

furniture. Yes, and it so happened that our

00:16:44

hobby has grown into this channel. And of

00:16:47

course it feels like I

00:16:49

know a little about furniture. Yes, and I come to visit a

00:16:51

furniture maker, that is, this is completely

00:16:52

different rather than just from the outside, a

00:16:54

blogger came to a furniture company,

00:16:56

here we also have such an

00:16:58

interesting place. That is, to whom,

00:17:02

yes, to whom, a prefix; to whom, a barbell;

00:17:09

they come, they study in the evening,

00:17:13

they study during the day, someone will come

00:17:16

too, something is encroaching, you never know, suddenly there

00:17:18

was some kind of serious dialogue. Cool,

00:17:23

I can tell you why coffee

00:17:27

because a can of Coffee is the first ad

00:17:30

that was posted on the Avito site

00:17:32

despite the fact that there was posted either by

00:17:33

Philip or Yona Som, in general, the

00:17:36

can of coffee themselves was the first first that was

00:17:38

posted on the Avita site. That’s why

00:17:41

it was full or

00:17:43

empty, after all, like how it’s standing in the entrance,

00:17:46

you know, well, Avito seems to be

00:17:48

perceived differently initially after all,

00:17:50

no, it was just a can of coffee full Yes, it’s

00:17:53

just like a test of the pen, a conditional sample of

00:17:56

submitting an ad, a cool sentence, and the

00:17:59

twigs, again, yes, because we remember

00:18:02

that this is a tower of art, yeah

00:18:05

It’s also so bright, interesting You are now demanding

00:18:09

fair prices yes And what does it mean

00:18:12

to indicate fair prices? For example, I

00:18:14

can put 10,000 rubles for a cabinet and

00:18:17

you will understand. Well, look, yes,

00:18:22

this is a fairly complex task;

00:18:24

we constantly monitor the accuracy of

00:18:29

the information that our

00:18:30

customers receive. That is, this is analyzed by

00:18:32

algorithms; this is analyzed by a number of people and we are

00:18:36

constantly improving them. That is, if we are

00:18:39

talking about prices, firstly, the buyer

00:18:41

can complain himself, that is, We

00:18:42

ask. The

00:18:44

buyer had a deal, he was like that,

00:18:49

yes it was. For how much did you buy this cabinet?

00:18:53

only in terms of the price but also

00:18:56

in terms of everyone else there, in terms of the availability of

00:18:58

goods, listen in the same way Well, it’s a

00:19:00

cannon to the sparrows, you can say that

00:19:03

you have millions of these advertisements. How about how

00:19:06

algorithms are algorithms, that is, first of

00:19:08

all, algorithms Yes, they can somehow

00:19:09

they highlight a discrepancy somewhere And there

00:19:11

maybe a person steps in. Well, a

00:19:13

good trend is that

00:19:16

most sellers, one way or another,

00:19:19

gradually come to

00:19:21

this normal state and now everyone seems to be getting

00:19:23

used to seeing a fair price. And

00:19:26

this is what you and I

00:19:29

there is an application Yes, in which we see

00:19:31

the schedule Yes, most likely of all these

00:19:33

negotiations Where we can occupy it

00:19:36

Yes Of course, I can show how we

00:19:38

do it But as if because a It happens

00:19:41

that there are simply no negotiations and

00:19:43

it won’t let anyone lie that it’s just not

00:19:45

find not a single place and why do you

00:19:47

like this negotiation I like well, first of

00:19:49

all Sovremennik Please note

00:19:51

that it’s as if it’s right here, this is what

00:19:53

it’s called, the poster is also all the

00:19:55

paraphernalia, as I said, bought on

00:19:57

Avito Yes, that’s what we

00:20:00

call the forecastle space space, in my opinion, it’s us that we’ve been walking around for a

00:20:04

long time, we’ve never entered the

00:20:06

same room, we’re all different, but we’re all

00:20:08

different everywhere, as you also

00:20:10

seem to have noticed, there are these

00:20:12

coffee points because without coffee,

00:20:15

sales don’t work out. Well, you know, we have a

00:20:19

lot of guys who, let’s say,

00:20:21

go on business trips. Yes, they came there

00:20:24

a little

00:20:28

and you can somehow recover in 20 minutes.

00:20:31

I think

00:20:35

Victor, before organizing the main

00:20:37

conference in St. Petersburg, the conference is very

00:20:40

tired. And so he comes to us to

00:20:41

recover. Yes, I agree that game

00:20:45

skate I really will come very

00:20:47

often Wow,

00:20:57

Apat is resting connected we have these

00:20:59

locker systems, that is, some of our own

00:21:02

And things can be stored here, it turns out we have

00:21:06

two towers Yes, in total, ba and three towers we are

00:21:08

now Central ba yes this is cool the topic

00:21:11

in general is just separate I think it’s worth

00:21:12

attention ash Avito Shop And we saw that

00:21:15

you have some kind of neat things here. So

00:21:18

we have such a system of Avito points

00:21:21

Avito F, let’s say that Nikita and I,

00:21:24

for example, we are doing some kind of

00:21:26

common project and we interacted so well

00:21:29

Nikita somehow helped me I

00:21:31

helped him and I Nikita gets credited Yes, these

00:21:34

Avita NS That is, they can be converted

00:21:37

into various purchases like this And

00:21:40

here there are umbrellas, wallets, all sorts of

00:21:44

thermoses, by the way, I’m waiting for three gifts with

00:21:49

Avito shop

00:21:51

now about us you see here the children, I’ll also

00:21:55

tell you separately later. I think I’ll even

00:21:56

show the children of the employees. Yes, we

00:21:58

have a children’s room with them and the teachers work with them.

00:22:02

And they really

00:22:05

use this every morning, as I

00:22:07

said, yes, at 9:00: 00 the morning meeting is taking place

00:22:09

And where we discuss

00:22:11

various tasks and some questions We will

00:22:14

now come in and

00:22:19

listen guys Good morning good morning

00:22:22

Good morning Well, you can see right away we were

00:22:25

waiting for a setup, we were not just

00:22:29

waiting, we were even preparing here we have

00:22:31

representatives and farmers furniture interior

00:22:35

and how I said we have hunters who

00:22:37

attract new farmers - these are those who

00:22:39

work with the current base this is what we

00:22:42

call the core of the furniture business Vredi

00:22:45

she Tim Leader of the team What name would be

00:22:49

very beautiful Hello We can come to you

00:22:52

as I said here with us Guys of

00:22:56

hunters let's Let's pass them by the way.

00:22:58

Please note that I said that

00:23:00

we have a hybrid format and not only are the

00:23:03

guys sitting offline, you can

00:23:06

take off the screen and we see that some of the guys

00:23:09

are sitting at home in Moscow in the Moscow office in the

00:23:12

Moscow office, some are even in the Moscow

00:23:14

office we don’t have to

00:23:16

dress up Yes, it’s decent for such a

00:23:19

meeting Well, that’s basically me and

00:23:22

yes we have several key boiling points Here and And

00:23:26

here’s something else interesting. Can we at least give a couple of

00:23:29

things we do on our key

00:23:32

tasks as hunters is to attract

00:23:34

new clients to the Avita site and

00:23:36

help them get

00:23:38

their sales here as quickly as possible Yes, and increase the

00:23:41

liquidity of your business

00:23:42

Thank you

00:23:43

very much, we definitely should have a cup,

00:23:46

I’m sure you’ve thought of a good

00:23:50

plan Thank you very much,

00:23:52

such morning meetings We have

00:23:54

Absolutely all teams are doing it.

00:23:57

It’s clear, and I’m suggesting how we

00:24:01

wanted to film a little bit about the defense of the atom.

00:24:03

By the way, Oksana Wait, this is actually a

00:24:05

super main person. She’s a direct

00:24:07

participant in how our office has been transformed,

00:24:09

and Dmitry had a question about how much

00:24:12

area these three Bashas occupy,

00:24:14

Oksana. exactly as if answer 1980 m

00:24:18

1980 mean square meters on

00:24:21

this floor Wow, what kind of workshop

00:24:25

could be

00:24:26

built here before the head of the

00:24:29

administrative department Yes, this is a very

00:24:30

important person for us The company is

00:24:32

very

00:24:34

important for everything Yes Let's go then We'll go through the kitchen

00:24:38

Coffee you will Well, you take it, I see

00:24:40

that you already need it, no, I already drank it

00:24:42

in the morning, I’ve been here for a long time even before the water.

00:24:45

Previously, Avito worked according to one model

00:24:47

when you buy one ad,

00:24:49

let’s say there or a package of ads is

00:24:51

when I just went to this I want

00:24:54

to sell the cabinet for 100 rubles, here you

00:24:56

go, no one says that we have to

00:25:02

change it every week with every change in the market. They have their own fleet of

00:25:05

equipment and other things. But with every

00:25:07

update in the marketplace that you

00:25:10

use or the application there, social networks.

00:25:13

That is, you update the application and there are

00:25:15

always some tricks added, you need to

00:25:17

accept them and use them right away,

00:25:20

even though they are unusual.

00:25:22

Yes, you always want to do it the old fashioned way,

00:25:25

where is this button, but today it is

00:25:28

already in a different place, so you need to

00:25:30

get used to it in a new way and know what

00:25:33

tomorrow it may disappear altogether and

00:25:36

other buttons will appear. We have

00:25:38

more than 60 million monthly visitors on our site. That is

00:25:41

what it says that almost

00:25:43

everyone in our country has Avito on their phones;

00:25:46

half of the population has

00:25:48

Avito there, there are the poor and the rich and the

00:25:51

average class someone someone buys BMW

00:25:55

someone buys iPhones someone else something

00:25:58

So in recent years we have seen a big

00:26:00

trend that these people who

00:26:02

buy BMWs and iPhones there They also buy

00:26:04

furniture from us And this is ice cream week

00:26:07

ice cream week absolutely you can

00:26:09

treat you can treat What Word heart is

00:26:13

what I said Play heart as if ours is

00:26:14

such a direct slogan Here it is on

00:26:17

the theme of

00:26:19

food

00:26:21

Yes here, too, such negotiations are

00:26:24

called claustrophobic dreams No, but they are

00:26:25

cool and you can’t hear them at all Yes,

00:26:28

not at all you can hear, you can go to Prora, for

00:26:31

example, but I’m kidding No, you can go in and

00:26:33

calmly hold some kind of Zoom

00:26:35

meeting there with a client or with someone else and it’s

00:26:38

quite comfortable here. That is, we

00:26:41

can shout here and we wo

00:26:43

n’t be able to tell anyone apart

00:26:45

It’s an unusual feeling from the workers. Yes,

00:26:48

it’s even more comfortable for two for two

00:26:50

people, and there are such booths for

00:26:53

one person.

00:26:55

Come on, here we have

00:26:58

important protection for the guys. Yes, this is an

00:27:00

atom school. That is, these are our future

00:27:02

leaders. Let’s go have a look. Hello.

00:27:05

Thank you very much for such a cool one.

00:27:07

presentation and as you saw,

00:27:09

today the guys had a defense that we are

00:27:11

growing internal personnel so that

00:27:13

some more serious roles are closed,

00:27:15

but again, if you want to come

00:27:19

work in such a cool company as

00:27:20

Avita Come, we have all vacancies

00:27:23

published directly on platform Avito

00:27:25

Dmitry is placed in cabinet furniture and

00:27:30

the main focus is on cabinets, but

00:27:33

wardrobes and chests of drawers are our second and in terms of

00:27:37

traffic the second category in traffic

00:27:41

after beds sofa chairs are still

00:27:43

upholstered furniture it is in front but what is

00:27:46

curious is the sofa it was a strong first

00:27:49

place on request Among all Avito That

00:27:52

is, as if among the phone numbers of

00:27:55

cars Anything, the sofa was in

00:27:56

first place, and not so long ago, in my opinion, the

00:28:01

shka has bypassed since last year Well, because everyone

00:28:05

probably bought sofas. Yes, all that’s left is

00:28:06

to buy cabinets, but there are no cabinets yet

00:28:23

[music] so

Description:

Полезная ссылка от Авито 👉🏻 https://www.avito.ru/general/mebel На этот раз мы побывали в Санкт-Петербурге в невероятном офисе компании Avito. Любовь Мархотко и Никита Ткачёв провели нам подробную экскурсию, рассказали спицифику того, как работает их гибридный офис😎 Мы остались под невероятным впечатлением от этой поездки! Приятного просмотра, друзья! Так же смотрите фильмы: 🎥 Из замерщика во владельцы многомиллионной мебельной компании https://www.youtube.com/watch?v=7tx-kqt-l5k 🎥 Как канал Предприниматель Дела изменил мою жизнь? https://www.youtube.com/watch?v=YRen8gcyk0o 🎥 Клиент точно купит вашу мебель после этого // Учимся оформлять дизайн-проект мебели правильно https://www.youtube.com/watch?v=vF9qmPJ_YS0 🎥 Я забросил внедрение - каждый должен заниматься своим делом https://www.youtube.com/watch?v=LmVX4RjhjlM 🎥 Мебельный цех за 10 месяцев без денег? https://www.youtube.com/watch?v=gvr1WCxXGvA Подписывайтесь на мои соц сети: 👉🏻Instagram https://www.facebook.com/unsupportedbrowser 👉🏻Telegram https://t.me/predprinimatel_dela 👉🏻Vkontakte https://vk.com/predprinimatelkrsk Проверь подписку на мой канал и поставь 🔔, чтобы первым получить уведомление о новом видео, как только оно появится на канале! https://www.youtube.com/@IDmitriev О канале: Подписка на канал «Предприниматель Дела» - это твоя лучшая инвестиция в своё дело⬆️ С уважением к любому масштабу. Меня зовут Дмитрий Дмитриев. Я основатель производственной компании Крас Купе Мебель, которая работает в Красноярске и Сочи. Угораздило как-то завести канал и случайно снять нескольких товарищей по ремеслу на айфон - затем смонтировать на него же и понеслось! Сегодня на канале уже десятки обзоров невероятных Предпринимателей! Они все такие разные, но делающие одно большое, общее Дело. Предприниматель Дела - это сообщество Людей, связанных с рынком мебели и не только. Посещай экскурсии со мной от первого лица ! мебельназаказ #бизнеснаавито #продажинаавито #мебельнаавито

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