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Channel: Киностудия Горького

Закон жизни (1940) фильм

Закон жизни (1940) фильм

Channel: Классика советского кино (официальный канал)

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[music]

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in many ways it has become a real icon of

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Soviet design,

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to this day you can buy condensed milk in stores

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in those same blue and white

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cans, when

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people come to the store they need a folk

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instinct if you want condensed milk, they are looking for

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this characteristic angular pattern of a

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can of condensed milk remains so unchanged

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because that it

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has become a very successful solution in many

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respects, firstly, it looks good in a

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stacked form and looks good

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on the shelves, secondly,

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many generations of people associate it with

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quality with naturalness and a taste

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familiar from childhood, in fact, since childhood,

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Soviet packaging is the heir to

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packaging even before the revolutionary

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Together with the industrial revolution, back in the

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20s of the 19th century, world-leading equipment was purchased

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for the production of both

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shaped bottles, for example for alcohol,

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and

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tin packaging.

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When we talk about packaging design,

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this is, first of all,

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the design of some goods that can be

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classified as luxury gifts

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holidays,

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for example, this bottle of

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northern cologne was designed by the famous

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artist Kazimir Malevich at the end of

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1900, this bottle over the many

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decades of its release has undergone

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numerous changes in the original

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sketch and in the first series of this bottle there

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was a layer of stressed glass inside the bottle

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that cracked and the

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result was a crackle effect which is why

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this bottle shimmered in the sun as it

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shimmers under the rays of the sun,

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and the bear itself was

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made with a certain amount of stylization, but

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overall it was such a powerful, recognizable

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[music]

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king of the northern ones, and years

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after its release, the first simplification happened

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in the 20s years

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when they simplified the formula of the same and

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subsequently, in the post-war period,

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to ensure mass production, the

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bottle began to be made using an even more

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simplified technology and the bear itself,

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accordingly, became more like

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holika,

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this is such a

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brief history of the

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degeneration of packaging, the Soviet period

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continued the pre-revolutionary trend of

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inviting young people, including

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famous artists for the development of

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packaging design and if there for the Russian

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style before the revolution, for example, the well-known

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name of Ivan Bilibin, who

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made individual sketches for tin boxes before in the twenties,

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naturally the constructivists and in

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particular Alexander Rodchenko, who,

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together with Vladimir

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on Mayakovsky, the famous poet,

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organized the so-called creative

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Union as they called themselves advertising

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designer immediately got to work, they

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tried to take a comprehensive approach to the issue

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and designed the façade of the building and a series of

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posters, created and thought through

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options for non-forms for sellers,

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thought about mobile kiosks, its

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folding points for the lips of sellers in the city for

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retail outlets, it was right away a

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comprehensive visual story, which

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also included packaging as a

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packaging designer, Rodchenko, a stunning

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box and labels for caramels with red and black triangles,

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our industry,

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Vladimir Mayakovsky for caramels, a

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Red Army star, a popular print silhouette

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on a small comic strip, which

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had one picture on each

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candy wrapper with a number and the couplet written by him

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therefore and if you are going to all

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the labels line them up by numbers

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you get a real story about the

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victorious march of the red army

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[music]

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it was developed by the

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Soviet artist Iraida IV named in

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1939 and the names of the raids are the daughter of the famous

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Soviet architect Ivan Fomin he

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worked in Moscow and Leningrad and

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worked, including the

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Krasnye Vorota metro station, she is

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known for being a

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graphic artist and she is known primarily for

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book covers and titles for which, with her

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excellent command of calligraphy, she

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created complete type

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compositions

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combined with

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decorative elements of

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minimalistic geometric shapes from the

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year thirty-nine the

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general character of the form has remained unchanged, here we see

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inclined lines and colors, here

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you can see what the original

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can of condensed milk looked like in the 60s,

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here already since we are talking about the late

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thirties,

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the aesthetics of Art Deco can be seen much more strongly and now the use of

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geometry on already geometry

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decorative and the use of seemingly

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geometric grotesques, but already more

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elaborate in detail, such as such a

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sharp lower part of the letter m or in general,

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but when the middle of the letter a

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is replaced by an inverted triangle,

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we also see this on Soviet

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packaging during the deka period and in posters

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advertising

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Intourist and that is, here is the font graphics, the

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general decorativeness of the use of this

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geometric technique, plus other

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later book works, titles and covers

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for printed publications that roi dopamine

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developed, they support

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this particular line that is absolutely not

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constructive, but nevertheless, what

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this packaging is capable of simultaneously

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sending to several layers of

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our culture at once makes it such a powerful

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brand, while it is interesting that there were

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other earlier versions of

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condensed milk labels, even the raids themselves had a

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personalized perfect color,

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differing from more greenish

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brownish by belly shades, it was

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generally in the spirit of fashion of the 20s, the black-

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red version with a pale yellow

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combination, but it’s precisely this feeling of

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freshness and coolness that this

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blue color scheme with a white

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accent gives it to these dairy products,

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I often compare this

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jar with a triangular milk sachet

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tetra pack graphic design which for

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these pyramid sachets was already after of the

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Second World War in the Soviet Union,

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it was also developed as a

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composition of the simplest triangles of

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white blue, in this case it is red

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and quite a rhyme can

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also be seen as a continuation of

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this laconic tradition, here the

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designers solved the same problem so

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that for any cutting option and in

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any variant of stacking,

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the pattern had fairly large and

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recognizable shapes and folded into a

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recognizable pattern

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[music]

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here I have another sample of

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packaging

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produced today but which bears

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traces of

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pre-revolutionary design,

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here we see a modern bottle,

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it retains this top cap but is already

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made of plastic and initially it was

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supposed to be a quarter cap and

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what’s still interesting here is the

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design of the packaging itself, these

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zigzags are also rather avant-garde and

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they were combined with golden curls

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as a legacy of the pre-revolutionary

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period, such a complex

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visual language that is on the

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label this perfume appeared and in the

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seventies a redesign

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of this packaging was made where everything was done in the

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spirit of late modernism, very laconicly,

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just the front part was divided

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into two halves into a red gold

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logo, it also became more geometric,

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laconic, but today they pulled this particular

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option close to the original design

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because that he most accurately

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reflected the spirit of the time when this flavor

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was created

00:11:09

[music]

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processed cheese curds appeared in our country

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even before the war, but probably the most

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popular dish in Soviet times was made

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from smooth processed cheese curds,

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this is processed cheese friendship from the Moscow

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Karat plant

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they were actually produced according to an

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approved recipe throughout the country, but

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it was at the Karat plant that they began

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to be produced in

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1964, and this image of packaging where

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the word friendship is in the style of the 60s is a

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globe that unites,

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respectively, the ideas of universal friendship and

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this red yellow packaging they

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remain such recognizable

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markers from the very beginning

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[music]

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another example of classic Soviet

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packaging that is still sold in

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stores and is loved by

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customers I’m not afraid to say this this is

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Alenka chocolate it reflects the tendencies of

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photorealism such socialist

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realism in the image of a healthy

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pink-cheeked girl like we remember the 60s, this is a

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very lyrical time, the time of physicists and

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lyricists, and here this pattern is very valuable to me,

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which

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is made with gold paint on a black background, here in my

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favorite non-parallel stripes,

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this packaging has become for its generation a

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symbol of delicious

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milk chocolate and

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now, accordingly, so as not lose

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the audience

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and this is several generations who

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are accustomed to this taste

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Red October still retains

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this design on the packaging there is a

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photograph of the

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artist’s daughter redrawn by the artist, the girl shown in the

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original photograph

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already in 2000, when she grew up,

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she tried to sue the rights to

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the image, but due to the fact that the artist

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made

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changes to the packaging in the drawing, it

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turned out to be a new independent

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work of art and, accordingly,

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the court ruled that this is not

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some kind of plagiarism or the use of an

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original photograph

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[music]

00:14:00

due to the distribution of

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this design throughout the entire USSR,

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its unambiguous recognition, many

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modern designers turn to this

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image, if we look at this scarf by

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Olga Nikich,

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here we can see more of this clean

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version of the middle without unnecessary graphics, and

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here I also have a slightly different version of

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the font solution, which is calmer and

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again, in the context of modern fashion, it

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looks more than relevant and

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such laconic

00:14:39

geometric graphics are in demand Vladimir Schrader

00:14:42

made a series of posters where cans of condensed milk

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in different colors are depicted as

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in Andy Warhol’s paintings, cans were pouring

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candles, this is also our history of a

00:14:54

tin can, our main can,

00:14:56

which already on the poster becomes a

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work of graphic art

00:15:01

[music]

Description:

Смотрите на канале: Киножурнал - Хочу всё знать / Научно-популярный сериал - https://www.youtube.com/playlist?list=PL15_QP8GTSiYYM05Pv83s56L4rcNJ5-5C - - Киностудия Горького в социальных сетях: Vkontakte: https://vk.com/gorkyfilmstudio Яндекс.Дзен: https://dzen.ru/gorkyfilm Телеграм: https://t.me/gorkyfilmstudio TikTok: https://tiktok.com/@gorkyfilmstudio Одноклассники: https://ok.ru/group/58808989909198 Сайт Киностудии Горького: https://gorkyfilm.ru/ До сих пор в магазинах можно купить сгущенку именно в тех самых бело-голубых банках. Человек, приходя в магазин, уже на уровне инстинкта, если он хочет сгущенки, он ищет этот характерный угловатый узор. Пройдя через столько десятилетий, интересно, что оригинальная этикетка, разработанная еще в конце 30-ых годов, по-прежнему не теряет своей графической точности, актуальности. Она во многом стала иконой советского дизайна. Азат Романов - Дизайнер, коллекционер, историк дизайна расскажет про историю этикетки СССР и про то, как воспринимаются потребителями знакомые всем бренды - сгущенка, Красная Москва, мишка на севере - сегодня. Алена Сокольникова - куратор, педагог, специалист по истории дизайна, автор проекта «Дизайн в деталях», расскажет о том, кому принадлежит авторство знакомых каждому с детства этикеток, кто первый в СССР занимался дизайном упаковки. Смотрите на канале прямо сейчас: Россия молодая все серии - https://www.youtube.com/playlist?list=PL15_QP8GTSiYvyRGrk3k11ypIt0wnwVh7 17 мгновений весны - https://www.youtube.com/playlist?list=PL15_QP8GTSiZR7bEWDZTI_r_AMCpHkRGt А зори здесь тихие - https://www.youtube.com/playlist?list=PL15_QP8GTSiYUPD0AWaK2cCY4hTXFAkqv Тихий дон - https://www.youtube.com/playlist?list=PL15_QP8GTSiZMhI-c194HsMb0rUX91QzM Визит к Минотавру все серии - https://www.youtube.com/playlist?list=PL15_QP8GTSib92iu2XuFMlZkuNNK2O41n Академия пана Кляксы - https://www.youtube.com/playlist?list=PL15_QP8GTSiZQHJdijNN9fUMrWGy2FHvY Семейные фильмы для совместного просмотра - https://www.youtube.com/playlist?list=PL15_QP8GTSibRan6txlKY3N1kT85cgm28 Советские детские фильмы - https://www.youtube.com/playlist?list=PL15_QP8GTSiYIU70Rr19jZtbdR0pE9kWk Гостья из будущего - https://www.youtube.com/playlist?list=PL15_QP8GTSiYFlra6x88Cxe5MPaZMH14s Кинокомедии для всей семьи - https://www.youtube.com/playlist?list=PL15_QP8GTSianbPi42ZTK242vGdjg4Vf9 Советские сказки - https://www.youtube.com/playlist?list=PL15_QP8GTSiamNWGUW8QfyYGAvhX4lf9o Фильмы о войне - https://www.youtube.com/playlist?list=PL15_QP8GTSibyRc-dgeqHHngJ3O3OtcmG Драмы - https://www.youtube.com/playlist?list=PL15_QP8GTSibakbiPNB59goKq5jDMgHXp Мелодрамы - https://www.youtube.com/playlist?list=PL15_QP8GTSiZGlJd8YduF0NyGWs0_0pYE

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