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Video tags
Subtitles
Russian
00:00:01
here I met a guy who shoots00:00:03
videos for supposedly artists, went to an00:00:06
electronic music festival on the coast,00:00:08
talked to its creator and found out00:00:10
why festivals are almost never00:00:12
held on the beach, went to the brand00:00:14
store of the super fashionable Korean brand00:00:16
Other Error and tried something that still00:00:20
moved and yes How could I forget? Of00:00:24
course we talked about money money00:00:27
money brings a lot of money00:00:30
you count zeros Yes yes I count00:00:34
[music]00:00:43
zeros You know surprisingly a Korean00:00:45
musician earns much better than the00:00:47
Russians much much better than the Russians00:00:49
I want to say that as a person who00:00:51
was connected with an Aidar who saw the stats of00:00:53
both artists and the stat in Russia00:00:56
and the stat in Korea of the same level, plus or minus,00:00:58
musicians will earn better here00:01:00
than in Russia; this is due to the cost of00:01:02
streaming in the first place and00:01:05
how much money we pay for a subscription in00:01:07
Korea, from one audition we get00:01:11
about three won; in any case, Korea00:01:15
now has Hi and even a small00:01:17
musician of some kind an en bish nay can00:01:19
audition for the same thing much00:01:22
better than an irb musician of the same level00:01:26
in Russia; an important part of income for00:01:30
most00:01:32
musicians these are00:01:36
concerts, performances at00:01:39
a festival and the like, let us00:01:42
pay you 100,000 dollars and you play00:01:45
concerts in Europe and they say 100,00000:01:46
dollars For us, it’s twice in Seoul,00:01:49
going there, I don’t know, to two places and00:01:52
staying there for 2 hours at the event00:01:54
Sorry Rhea,00:01:56
goodbye top singers00:01:58
get00:02:05
something like00:02:06
this00:02:08
now you count zeros Yes yes I count00:02:13
zeros 40 million won 40 million won yes 40 million00:02:19
won this is also a00:02:22
performance such a fee for big00:02:26
musicians many00:02:28
famous rap lessons for beginners Yes they00:02:36
make good money Yes they make good money00:02:38
because training is00:02:42
expensive for money for money Yes for money00:02:46
my name is Anthony King I’m a director a00:02:48
professional00:02:50
dancer this big guy’s name is Anthony00:02:54
and as you can see he’s a typical00:02:56
[music]00:02:58
Korean he’s a dancer director and shoots00:03:01
a lot of videos for Korean artists00:03:04
including big pop stars For00:03:06
example his00:03:07
[ music]00:03:15
work or this or00:03:20
this and Yes, he is an American who00:03:25
lives here sometimes I work as a dubbing actor00:03:28
to voice various things born and00:03:32
raised in America in New Jersey moved to00:03:34
Korea about 3 years ago even a little more than00:03:36
3 years Why did you move to00:03:39
Korea Why I moved to Korea sounds00:03:42
like an unusual story Yes, it’s super00:03:45
strange, to be honest, many of my friends00:03:47
who live in America ask me the00:03:49
same thing,00:03:51
it’s a long story, but I’ll tell you00:03:54
briefly in00:03:56
201 Yazda team with my00:04:01
friends and we got to the casting in the video of the00:04:04
kpop group be the song itself00:04:08
was called it was filming in Chinatown00:04:11
filmed by a large Korean production know00:04:13
bros from Korea they all flew to00:04:17
New York China Town for filming I don’t00:04:19
know why they wanted to film three00:04:22
black dancers only God knows00:04:24
why they probably wanted to add00:04:26
me to the video I saw this video from the00:04:32
producer yo I want to be just00:04:35
like you guys put on the lights and shoot on00:04:37
camera and stuff and they said00:04:39
ok come to Korea I knew00:04:43
from about the end of high school beginning of college00:04:45
that kpop was going to be something big I knew it was00:04:48
there will be an international phenomenon,00:04:50
or rather kpop already existed, but I initially knew00:04:53
that it would be even more00:04:54
famous last year, working with a00:04:58
group called00:05:00
Yes, it’s really not just that there are00:05:03
many difficulties in the process, now it’s not the00:05:06
artists who rule everything, but the management of large00:05:09
companies, the general director, says what00:05:12
to do. Well, look how00:05:15
It turns out they give you a song And you00:05:18
show your vision, storyboard,00:05:20
moodboard, you make this project00:05:23
look more expensive and sweeter, you00:05:25
dive into the storyboard, break the00:05:27
frames into separate scenes and they tell you00:05:30
Change here Change this and I think it won’t00:05:32
tell the full story our00:05:34
heroine and so on blah blah and so they00:05:36
look at every detail I’m not saying that00:05:38
roing Yes it definitely does that But00:05:41
basically this is how work with00:05:43
big labels is built First you dive into the00:05:46
process of creating a storyboard when it’s00:05:48
approved you can start00:05:50
visualization where you will reveal the essence of the clip00:05:52
through successful shots; a storyboard with00:05:55
sketches is something that you keep in your00:05:57
thoughts, sometimes it’s very timely.00:06:00
This means that your shots and ideas are00:06:02
original. But you have to find shots in00:06:04
other clips that will be combined with00:06:06
your ideas; this is a tricky part of00:06:09
the process. So check it out in short store and there is00:06:17
no one here, something unknown white00:06:20
Probably you need to scan00:06:23
the FD first. So, fortunately for me, I have00:06:28
my favorite Kazakh card, it always00:06:30
hands me when I travel, so we00:06:35
insert 11 won Well, nothing in principle is not00:06:39
so difficult to figure out, you can figure it out even without00:06:41
knowing00:06:45
Korean And in the videos of Korean artists there are00:06:48
always a lot of special effects, yes. They00:06:50
love it. Yes, in any music video from the KP00:06:54
group that you can watch now, there are a00:06:56
huge number of visual effects.00:06:59
Firstly, the special effects look cool.00:07:01
This is a cool trend and the clips will not visually00:07:04
age for many years; secondly, there are00:07:08
not so many in Korea00:07:09
different locations for filming00:07:13
outdoors, a lot of things look the same, the cities are00:07:17
not very different00:07:19
visually, so they shoot everything in studios00:07:22
and invest a lot of money in design and00:07:24
props, for example, you want to shoot something00:07:27
like in the desert, but it won’t work out here, there are no00:07:30
deserts, so they use chromakey and00:07:34
special effects like that they can take you00:07:36
even to the desert or to outer space,00:07:38
they need the Jungle to use special effects, whatever they00:07:41
want, special effects I00:07:45
saw once Why can’t they go to00:07:48
the desert or the Jungle is much more expensive Yes, you have00:07:51
to fly to another00:07:53
country, for example in America You just00:07:56
you can go to another state or shoot00:07:58
where you live, if you are a resident of California,00:08:01
you can find a desert a couple of hours00:08:03
away, you know what I mean, there are many00:08:06
options for places with trees or just00:08:09
unique different locations for00:08:11
location shooting, for example, beautiful mountains00:08:14
or something similar here in In Korea, they00:08:18
have mountains, but it’s a small country and there aren’t00:08:20
many locations for visuals. And those that00:08:23
exist have already appeared in00:08:28
videos here several times and there’s a cool location for00:08:31
location shooting, it’s been filmed 15000:08:35
times already. Of course, local labels want to00:08:37
refresh the picture, they want something new00:08:40
thanks to special effects you can get00:08:42
endless possibilities for visuals You00:08:44
can create anything let's take00:08:46
a video for a kpop Idol group from one of00:08:49
my friends who has actually been working in the00:08:51
industry for a while when labels00:08:54
watch the finished video they check it00:08:56
frame by frame Because it is impossible for00:08:59
it to even look ugly frame by frame00:09:02
frame by frame to make sure every00:09:04
second the artist looks cute and beautiful00:09:07
This is crazy but in hip-hop in Korean00:09:10
hip-hop sometimes videos are shot with their00:09:13
own money in the frame only what00:09:16
is on the street itself sometimes it looks00:09:19
cooler than in kpop video in any case,00:09:21
kpop clips cost a lot of money,00:09:23
friends, I don’t just make beautiful blogs00:09:25
from other countries, I’m also the00:09:27
head of a marketing agency,00:09:29
we promote artists on the Internet,00:09:30
we do this for more than 10 years, we have00:09:33
almost 40 people working for us,00:09:34
this is probably the largest marketing team00:09:37
which works with musicians in00:09:39
Russia and we help promote tracks,00:09:41
clips, concerts, we comprehensively guide00:09:44
musicians, artists, we help with the00:09:46
artist’s positioning strategy,00:09:48
we do management, we work with TV00:09:51
and radio, reviews of our work,00:09:52
including from famous artists, I don’t know Hands00:09:56
Up Rikota and many other artists You00:09:59
can read the links in the description00:10:01
there, you can read our cases, we00:10:03
publish a lot of things on our blog00:10:05
upsound org, interesting marketing00:10:08
solutions that you can also take and00:10:10
apply at home and Yes, if you are an artist00:10:12
musician And you want to increase your00:10:14
audience, your popularity and number00:10:16
the money you earn from music,00:10:18
follow the link in the description,00:10:20
leave a request and my colleagues, our00:10:23
managers will listen to your music, give00:10:25
feedback and prepare a media plan for00:10:28
promoting00:10:29
and sharing your creativity What is the average price for00:10:33
creating a good video in00:10:36
Korea, a lot depends on the genre, depends on the00:10:40
style I know what is the minimum price for Kep00:10:43
- This is about 100,000 and this is If00:10:46
we talk about the minimum acceptable00:10:48
quality in a p-00:10:50
clip, the largest budget for a video00:10:53
that I had in00:10:55
Korea is00:10:58
about00:11:00
dollars Yes, what a huge amount for me00:11:05
in the kpop industry for a kpop Idol00:11:08
group, this is considered small00:11:11
budget you know what I mean but for me00:11:14
it was a big budget I came from00:11:16
America and worked with independent00:11:18
creative artists for $3,00000:11:21
with budgets of $3,000 where the entire00:11:23
budget goes to Me and my team you know00:11:26
just shooting on the streets of New York I came00:11:28
to the conclusion is that you need a budget for filming,00:11:30
hire a team of gaffers and lighting00:11:33
designers to create the00:11:35
set design and the rest of the00:11:37
staff, this sounds cool because you00:11:39
finally got a good budget, but00:11:42
when you start implementing the project,00:11:44
all this money goes to the video by00:11:47
itself you wouldn’t take all these 120,000 for00:11:49
yourself, it’s just that the whole amount goes directly to the shooting,00:11:51
you may not be able to tell if00:11:54
the producer is poorly versed in the financial00:11:56
nuances of production, you can end up00:11:58
losing money. So you need to be00:12:01
super super careful and if the company00:12:03
gave you a big budget they expect00:12:05
a lot from you in00:12:07
return the most expensive video I00:12:10
shot was the00:12:11
performer00:12:14
[music]00:12:21
dnl I think it cost about00:12:27
2000:12:29
[music]00:12:39
So on the set I shot a video00:12:42
for one performer this video00:12:44
was mostly shot on location I00:12:47
found a lot We filmed outdoor locations00:12:50
during the winter. It was the last coldest00:12:54
winter in Korea for many years. It00:12:57
was cold. It was a cold day that winter. It was insanely00:13:01
cold. My fingers were numb. When I was00:13:04
shooting with a drone, the frame was aimed at the00:13:07
water through00:13:09
a ledge. And when I took this shot, the drone00:13:13
was charged but the controller00:13:17
was almost discharged and the panel just turned off and00:13:21
this is exactly the moment when I thought00:13:24
Damn [ __ ] Drone This was the will of despair The00:13:28
drone is floating in the air, roughly speaking, there is00:13:31
concrete And here there is water all around The drone was00:13:35
close to the surface And if it00:13:37
flew down then I would have climbed into the water to00:13:41
save him, but he was hovering00:13:43
above and I was thinking what should I do00:13:47
because I already took half the necessary00:13:49
frames from the drone, half of you understand00:13:52
half, but I didn’t save the files at all. That00:13:56
’s why I was like, I need this00:13:59
drone if it falls into the water then00:14:01
I'll be sued or something00:14:03
like that you know So I watched as the00:14:06
Drone slowly descended over the next 10-15 minutes00:14:09
and I tried to catch00:14:12
it and while I was catching it the sensors went off00:14:15
that someone00:14:18
was approaching it so the Drone started00:14:20
dodge and approach the water and then I00:14:23
enter the water, standing already half in the water,00:14:26
I realized Nako, it burns cold and the00:14:30
guy who works with me00:14:32
holds my hand while I try to00:14:34
catch the Drone in the end the Drone00:14:37
flies close enough for me to00:14:39
grab it, caught it while the00:14:42
propellers were spinning, it was very dangerous because my00:14:45
fingers could get caught in the propellers. I would00:14:47
have cut myself or lost my fingers, and the00:14:51
moment I grabbed the Drone, the00:14:53
propeller motor started working very hard,00:14:56
he tried to fly00:14:57
away. I’m holding the Drone tightly, it’s shaking00:15:00
in my hand, God. how lucky I am, I00:15:03
need him so much And at that moment when I was holding00:15:05
the Drone, the guy who was holding me is a00:15:07
Korean actor, he hasn’t even worked00:15:10
on such production topics before, he doesn’t00:15:12
speak English well, but I need his00:15:14
help I tell him Bro, press the00:15:17
shutdown button, press him he says that I00:15:19
tell him turn it off, turn it off and I hold it like00:15:23
this The drone almost flew out he stretches his00:15:26
hand over the propellers presses00:15:30
the key he had to hold it for 300:15:33
seconds The drone turned off and I was like Oh God00:15:37
I’m so happy and then I remember the people00:15:40
from the NI team all fingers on place Yes, all00:15:44
my fingers are fine you see my00:15:46
fingers right now they are safe00:15:48
dude Pressed the button perfectly and I saved all00:15:51
the frames saved the Drone and immediately after that I00:15:53
charged the drone control panel good00:15:55
ending In general, it’s about 12 at night00:15:59
I arrived at00:16:00
some village But this is of course not a00:16:03
village, it’s a district of Seoul and it’s00:16:07
quite central but it looks00:16:11
authentic small houses I was actually00:16:13
told that there’s nothing to do here at night that00:16:16
it’s a private sector and nothing actually00:16:19
happens and it’s true nothing00:16:21
happens but it’s cool this vibe is00:16:24
purely Korean00:16:27
authentic and only me here I’m causing00:16:31
some confusion, people are a little worried00:16:34
that some guy is walking around with a camera, but I’m00:16:37
trying to be quiet and not00:16:39
disturb anyone, just to capture the beauty that00:16:43
people have here, and there’s a lot of it. Well,00:16:48
the name of the village if anyone is in Seoul00:16:50
decides to go, it’s00:16:53
called buon hanok I hope I’m00:16:56
pronouncing it 100% wrong, I’m00:17:00
sure of it But but how can I friends This is a00:17:05
very authentic quiet calm place00:17:09
with such cool Korean00:17:12
architecture I’m not sure if it’s something00:17:14
old, most likely it’s all00:17:16
sorts of new houses but in general with the00:17:19
architecture in Korea, I have to say so-so,00:17:22
that is, everything, plus or minus,00:17:25
looks like concrete boxes,00:17:29
somehow they don’t bother too much.00:17:30
The only thing that gives the desired wipe such a00:17:34
cool cool authenticity is the00:17:36
signs, signs, glowing all sorts of boxes.00:17:40
That is, their architecture is like00:17:53
this T It’s very00:17:57
safe, in principle, you can leave00:17:59
now for 30 minutes, you’ll come back and most likely00:18:01
99.9 everything will be exactly as you00:18:04
left it. Security for me now00:18:06
has played a big role because, as I00:18:09
already said, I lived there for six months now in00:18:11
Buenos Aires, it’s a beautiful city I00:18:13
really liked Buenos Ice, there are still00:18:15
problems with petty theft and the00:18:18
fact that you always have to be on guard,00:18:19
you can’t put your phone down, not to mention00:18:21
you can’t place cameras, you can’t00:18:23
put your phone next to you00:18:25
because in general they can you can00:18:27
someone can someone pass by on a bike00:18:29
grab him and ride away Even in the language there are00:18:32
different styles of address if you00:18:35
are talking to someone who is older than you You00:18:38
should use the chma form of address00:18:41
which is considered more respectful00:18:44
And if you are talking to someone who00:18:46
younger people can speak Poma which is less00:18:49
formal and if you are talking to00:18:52
older people You should use Non Which00:18:55
means high politeness00:18:58
and here in Korea when you work with00:19:00
label companies you don't address00:19:03
people As such you don't address them00:19:06
by their name but address them according to their00:19:10
position Yes, as a deputy or00:19:14
general director, it's definitely00:19:17
something that took me a while to00:19:19
adjust to and get used to because in00:19:21
America I'm just like Well yeah hey00:19:25
Boris We're going to do this I can't00:19:28
call you Boris but I have to call you00:19:30
producer assistant whatever but this00:19:32
must00:19:35
be the climate, the climate is not the most suitable00:19:39
Well, at least for me with my00:19:41
background because of course I’m used00:19:43
to hot to hot summers But this in my00:19:47
case is hot Ukrainian Summer is hot00:19:49
Moscow summer but here Summer is hot00:19:51
in a different way And here there is wild humidity that is00:19:54
now we are talking here00:19:55
more or less normally. Right now,00:20:00
and VSU will say what it feels like00:20:04
today, it feels like p 42 it feels like you00:20:07
will die, it feels like you will die because00:20:09
all the people on the street are walking in such00:20:10
slow motion with Ai coffee Because what00:20:13
if you walk faster It00:20:14
makes your heart00:20:18
feel so bad sometimes it's too00:20:22
quiet I was watching a few00:20:25
music00:20:27
videos are in the next frame we're filming00:20:30
this And I'm like yo Bring the energy00:20:34
the mood everything needs to be00:20:37
livelier we're filming this crazy00:20:39
kpop music video but that's it00:20:42
So quiet and silent walks on00:20:44
tiptoe I'm like this with myself I carry00:20:49
America when I say that I'm shooting an00:20:51
exciting video and catchy bright it00:20:54
doesn't matter This means that everyone will00:20:56
bring energy to the set, not00:20:59
only the artists but also the film crew and the00:21:01
like I was on the set of00:21:03
several music videos but everyone00:21:05
was very quiet and I felt00:21:07
very strange very quiet on set00:21:09
Yes on the set during filming00:21:12
of course it is obvious that when you press the00:21:15
record button everyone has to be quiet00:21:18
But even when a break has started or the00:21:20
preparation of a new shot When can you00:21:22
make noise A everyone is super super quiet super00:21:25
respectful But fortunately K-pop00:21:28
artists are always quite00:21:30
professional even if you quietly00:21:32
tell them give me energy he will do everything00:21:35
cool Even in a Quiet environment yes yes but00:21:40
Definitely I'm still shocked by the00:21:42
method here When I worked with the00:21:44
artists I was surprised them with their approach00:21:47
They thought it was weird like Wow like00:21:49
this is some kind of different approach Because I00:21:51
like to talk laugh joke I'm00:21:53
like Yeah let's start let's make the00:21:56
next shot cool very active00:21:59
Sometimes I even dance they just look00:22:01
at me like this guy00:22:03
[ music]00:22:08
does, by the way. Of the minuses, I00:22:10
now remembered that, after all, Korea is00:22:12
still a Russian country in many things,00:22:15
they may not let you into the club00:22:17
Because you are a foreigner here Yes, indeed,00:22:19
due to, again, many features, in00:22:22
particular the American base, which was00:22:23
located in in the center of the city with a gigantic00:22:25
number of over 10,000 American00:22:27
soldiers who tended to go00:22:30
to clubs, go to establishments where00:22:32
they hung out, I don’t know, cute Koreans00:22:34
started fights with their vanilla music.00:22:36
Yes, there or there, well, in general, one way or00:22:38
another, the conflict often began because of00:22:41
foreigners and in connection with this, foreigners00:22:44
of any kind are00:22:46
still simply not allowed in some establishments, like even a00:22:48
girl ate, it was the most International00:22:50
street in Korea Ywon and one of the00:22:53
largest clubs, respectively, we were00:22:56
told by foreign makers and you are simply00:23:00
automatically recorded in the category of Trouble00:23:02
Makers because that you don’t, well, that is, they00:23:04
can no longer segment00:23:06
foreigners. That is, it seems to me that00:23:07
this foreigner is good, but this one00:23:08
is bad, so I mean, they can, but we, as a00:23:10
cluster, are just a dropout from some00:23:18
establishments Yes, this clip was created by my00:23:20
friend Yes, he is the director of this clip Anton00:23:24
Stavitsky Anton if you're watching this00:23:32
[music]00:23:42
This is00:23:43
crazy, great00:23:45
vibe, damn00:23:49
cool, location shooting and national00:23:53
flavor, it's just mind-00:23:56
blowing00:24:08
Look at this location and everything around it's00:24:12
crazy00:24:13
cool production Just00:24:16
fire,00:24:18
plague The clip itself looks very00:24:22
expensive, very00:24:24
cinematic00:24:26
yes00:24:28
Damn I'll keep it oh Damn00:24:34
fire I fell in love with this00:24:37
video I definitely like this video00:24:40
more00:24:41
[music]00:24:43
all of00:24:46
them they dance it's cool about this00:24:49
video I want to say that I really00:24:51
like that this is not a dance video00:24:53
but all the choreography is succinctly included in the00:24:55
video this is what - something special00:24:58
elements of national dance look00:25:00
cool in a modern00:25:06
way and Korean00:25:09
pop music People work like crazy Hellish00:25:14
contracts in some places don’t reach 90 to 10 in00:25:18
favor of the label Even this 10% Don’t forget00:25:21
they are divided into 101 participants of the IP00:25:26
Co. they are launching a big00:25:31
stage training, that is, they00:25:33
can prepare for their debut for many years and years, and00:25:37
if they sign a contract for 5 or 700:25:39
years, then it begins to take effect only at the00:25:41
moment of debut. That is, what was before the00:25:45
money they already owe, but the countdown of their00:25:48
contract has not yet begun. there are those 700:25:50
years that they have to work or00:25:56
10 they have to spend this money that was spent00:26:00
on their training, invested in their videos and00:26:02
so on to work out on the one hand00:26:05
the situation is similar to what it looks like00:26:07
here in Russia but we don’t have such a long00:26:11
training stage here we haven’t heard about it at all.00:26:15
Therefore, if artists think that00:26:17
in Russia the contracts of labels are strict, then00:26:21
look at what it looks like in Korea.00:26:23
Korea is actually00:26:25
really tough, so I heard that00:26:28
90% Maybe they don’t open up for this,00:26:32
of course, confidential information about it is00:26:34
shared between 10 participants there groups00:26:36
Here they are, especially at the beginning, and00:26:39
they also invested you in a long, long time00:26:41
and then you continue there for many years And00:26:44
your career ends at like 27 for the00:26:47
majority Therefore, the sooner you00:26:49
start, the better, that is, you00:26:51
started your debut at 17 18 years old and that’s it,00:26:54
you still00:26:56
have a comeback for many years, it’s called, that is, you00:26:59
made your debut You have a debut00:27:01
album, usually a small one00:27:03
like a single Yes, a debut song And you00:27:06
start just showing off all over the show That00:27:09
is, all these Here is the music Music Bang,00:27:11
for example Music Bang - this is a show in which00:27:13
artists come and just perform on stage,00:27:15
that is, there are two MC00:27:16
presenters, they introduce groups, sometimes they00:27:21
do some small interviews with them and everyone performs. That is, you00:27:22
watch Like a concert Every day in the morning00:27:25
every day in the evening in different ways and at the end they00:27:27
choose like the best group of the best the00:27:29
best song there of this week that is,00:27:31
this is the theme and so they live, that is, from00:27:34
debut to cambe then to the next cambe00:27:36
the company pays for you That is, you00:27:38
live in their apartment yes which O00:27:40
provide for you, it happens, of course, that00:27:42
the apartment is also not super, there are some really00:27:44
good ones, some in the complexes you are00:27:47
allowed to be in physical shape there so that you00:27:48
maintain dancing there, all these lessons and00:27:52
so on. That is, they invest in you00:27:55
as an agency could help you so that00:27:58
your path Slava Was00:28:00
in short,00:28:02
firstly, this is a media that is friendly with00:28:06
them. They can put the artist’s music00:28:11
in rotation on a radio00:28:13
TV program or some content00:28:17
on00:28:20
YouTube and they can organize a live00:28:23
performance for the00:28:26
artist to perform no matter what00:28:29
happens. I saw guys with the flu and with a00:28:31
temperature of 40° who came out and00:28:34
danced on stage for 3 hours, three damn00:28:37
hours under the color of ice light and so on and00:28:40
so on and so on, I saw guys00:28:42
who danced with cracked ribs with a00:28:45
diagnosis, they came out and danced and not00:28:48
because management was driving them no,00:28:50
because they said No, I’ll go, I can, and I don’t00:28:52
know the00:28:54
demons there. They danced there, and so on and so forth. Well00:28:57
done, unrealistic00:29:00
ability to work, they can’t get lost, I don’t00:29:02
know, you can’t have a00:29:04
situation where an artist got drunk somewhere and it00:29:06
got lost and the next day you have it.00:29:08
Well, somewhere there, I don’t know, somewhere in the hairpins of00:29:11
London. Either there or in the hairpins of something,00:29:13
it’s lying around and, in principle, it was never00:29:14
found so it didn’t perform, that doesn’t00:29:16
happen. Well here in Russia, that is, I can00:29:18
speak for Russia for Russian artists,00:29:21
it’s clear that it’s a busy schedule, but in00:29:23
general you’re a free person. That is, you can say at00:29:26
any time00:29:28
Damn, I want to. Well, I’ll have a rest00:29:31
for the next month, don’t give me00:29:33
any concerts. I went to the Maldives.00:29:35
I’ll sunbathe, get inspired, or now I00:29:38
want to pee a little album. That’s something, that00:29:40
is, you freely choose every00:29:44
day how to live, but here, after all, this is a00:29:46
specific army in fact, that is, you00:29:50
live according to a schedule, you cannot00:29:53
merge with you, you have a soup of obligations if00:29:55
you have to stand up 4 am00:29:57
everyone gets up at 4 am with an alarm clock urgently00:30:00
usually all the fans know where the00:30:03
dorms of their favorite bands are, that is,00:30:05
they really know and they can stand around at night00:30:07
waiting they know that no one will come00:30:09
to the dorm during the day because they are all busy00:30:11
they return home there at 4 am there00:30:13
at 5 am then get up there again a00:30:15
few hours later one of my goals is00:30:19
to succeed00:30:21
As an Independent00:30:26
artist it is much easier for some company00:30:30
to promote my00:30:33
music but still they may00:30:38
ask me to do some00:30:40
specific music something not in my00:30:43
style and I don’t00:30:47
like it Freedom is my Credo And every00:30:55
company influences the00:30:58
music of its artist all their time00:31:00
It’s scheduled by management Well, it’s not00:31:03
like they have their own00:31:04
schedule that they00:31:06
can obey themselves there is00:31:09
a schedule here is the day of the concert. I don’t know00:31:12
everything. We get up at 600c. You all have00:31:14
make-up done there in a separate hotel room and00:31:19
all this happens there far before00:31:20
breakfast, all this is all super early. What does00:31:23
super early mean? This means that on the day of00:31:24
the concert your artist slept well00:31:27
there are 4-5 hours before that, then this is a00:31:30
trip to the site, then this is a rehearsal, a00:31:32
second rehearsal, then this is 3 hours00:31:35
or 2 hours of performance in front of the public,00:31:37
then this is fan ranks, then this is VIP,00:31:39
all sorts of goodies, and so on and so on,00:31:41
then we remove makeup on next00:31:43
day Same thing00:31:45
[music]00:31:50
the most important thing is that I think that 50% of my health is00:31:53
left in the second round You seem to00:31:55
grow old year by year conflict from beginning00:31:58
to end is always absolutely a conflict between00:32:02
cultures this is a conflict between schedules00:32:04
this is a conflict between people this is a conflict of00:32:07
this image production of a k-pop00:32:10
concert with people from management who00:32:13
ask you to tell us a GPS point at the00:32:16
airport. Where will there be four00:32:19
buses that will pick up the artists00:32:21
GPS point just think about it, not just00:32:24
take us out of the airport and00:32:26
put us in our veins there are no GPS points00:32:29
that a month in advance should already be00:32:31
sent and be in their possession in printed00:32:32
form so that they know what to do if00:32:36
suddenly you are not at the airport and so00:32:38
on, well, the trick is that they wo00:32:39
n’t know anything anyway if you are not00:32:41
at the airport because no one doesn’t even00:32:43
read these books, every step, absolutely00:32:46
every step, he asks you again what’s00:32:48
funny about a funny story, it’s00:32:50
always Paris. Parisian drivers love00:32:52
them, these are the professional transport00:32:54
companies that we have. Once with a group00:32:57
located in Vienna itself, we drove into the00:33:00
gates of the site where we were driving to00:33:03
Paris. a gigantic platform00:33:12
with an eight-thousand-meter peak at nothing like a speed of 500:33:15
km HF and you just drive through the gates of an00:33:18
artist who is being detained at the border,00:33:20
this is also absolutely a magnificent story.00:33:22
I think I still have it somewhere. There is00:33:23
a photo of the giant Chinese00:33:26
artist Je Wang who is sitting under a00:33:28
sign like police information. in00:33:32
Sheremetyevo with his passport confiscated, the00:33:35
only one who was not released from the airport,00:33:37
we are trying With all our might, he made fun of us00:33:44
as if we were already dead. Well, on the one hand,00:33:48
we think it’s good that there are seven of them in the group.00:33:52
So, but they couldn’t help but notice him about the00:33:55
guy. It’s a pity, he’s sitting there and he00:33:58
started to look just like that, super00:34:01
relaxing, the police just took away his passport00:34:03
from the police and he’s just sitting on his phone, why did they00:34:06
take it from him? Well, because00:34:07
the artist00:34:08
just arrived with a torn passport. Well, it’s00:34:11
just a passport that can probably be00:34:13
taken out, like the inside of the passport, huh?00:34:14
here is the cover of his passport, he travels a lot,00:34:16
he travels a lot, and00:34:18
when he had already come out of00:34:20
these clutches of justice, he was like this. Well, I don’t00:34:23
understand what the problem was at all, and they hand00:34:25
me this passport, and there, well, I really wouldn’t00:34:28
let him out with with such a passport00:34:31
I say Well, you should change it and00:34:35
yes, let's go to the store other Error is the most00:34:39
fashionable Yes, the brand is Korean, I'm the00:34:41
only one I know so far, but here's Jen00:34:42
Mon That is, this is a group of anonymous00:34:44
designers Nobody knows, this is one00:34:45
person, several people Yeah, they don’t know who00:34:48
owns this group of the company, that’s why00:34:51
it’s such an interesting thing and it’s growing00:34:53
and becoming famous far beyond the00:34:55
borders of Korea, this BC is very Mirova. I00:34:58
remember meeting them, they had a00:35:00
joint collection with a puma, very00:35:02
cool, in short, they told me that00:35:05
somehow everything here is very00:35:25
cosmic00:35:28
[music]00:35:37
if I will ask you to name the most00:35:39
popular kpop group, most likely it00:35:42
will be the group00:35:46
[music]00:35:55
BTS to date BTS has won00:35:58
483 awards out of00:36:01
692 nominations the group brings the Korean00:36:04
economy almost 4 billion dollars annually00:36:08
and about 800,000 tourists00:36:11
visit South Korea annually because of the group BTS for00:36:14
over the past 10 years there have been about 2 billion00:36:17
mentions of BTS, that is, there is00:36:20
a lot of talk about the group on the Internet, there is an00:36:22
American service BRAND Watch that00:36:24
works with social networks, and so they are00:36:27
Gro BTS is one of the most influential00:36:30
accounts in this social network according to a00:36:32
set of criteria And of course it is the most00:36:34
influential n group and this influence00:36:37
is also indicated by the fact that the group BTS in 202100:36:41
went up on the stage of the hall at a UN meeting00:36:44
and shot a video in its00:36:47
[music]00:36:55
headquarters00:36:57
initially It was hip-hop00:36:59
[music] the00:37:11
collective name stands for00:37:14
or fighting guys already at the time of the creation of00:37:17
BTS in Korea there were three major labels and the00:37:20
entire market is00:37:25
called Su se and its creator punk in00:37:30
2021 became the first billionaire from the00:37:33
cape with a fortune of 2.7 billion00:37:36
dollars at the moment l is00:37:39
the most successful in South Korea and he quickly00:37:42
beat the big three old Korean00:37:44
labels one of the reasons for such huge00:37:47
popularity of BTS is the proximity to the people the00:37:50
lyrics touch on the problems of00:37:52
Korean teenagers their fears and hopes00:37:55
huge pressure the field of South Korea and for00:37:58
kip it was a fresh00:38:01
[music]00:38:08
idea usually group members are not allowed00:38:11
to be special to stand out from a team00:38:13
or even have a personal life and their00:38:15
work should avoid rough edges,00:38:18
difficult moments, not touch on social00:38:20
problems and personal experiences, that is, the00:38:22
BTS group at that time was a breath of00:38:24
fresh air; in addition, the group was00:38:26
very active in using social networks and00:38:28
broadcast this Closeness to the people00:38:30
openness through YouTube Twitter and00:38:32
Facebook also members of the group often00:38:35
take part in the creation of songs themselves00:38:37
and this is also not entirely usual for p00:38:44
[music]00:38:48
groups nupa BTS and l do a great00:38:52
job of developing relations with the fan00:38:54
club They call their fans an army00:38:56
And over all these years they have raised an extremely00:38:58
loyal audience that is ready00:39:00
to support their idols As soon as00:39:02
they ask for it, they create content for them,00:39:05
participate in competitions, constantly00:39:07
mention their favorite group on00:39:08
social networks, while the BTS group00:39:11
has official fans and joining00:39:14
their ranks costs $22, for which fans00:39:16
receive access to purchasing exclusive00:39:19
merchandise discounts on tickets as well as access00:39:22
to exclusive00:39:23
[music]00:39:25
content00:39:29
[music]00:39:38
relations between North and South Korea are00:39:41
complicated to say the least and because of these00:39:43
tensions, all men in South Korea00:39:46
are required to serve in the military before they00:39:48
turn 28 years, so Imagine00:39:51
you have a well-known popular00:39:53
group that produces billions of00:39:55
dollars in revenue annually because of which00:39:57
hundreds of thousands of tourists come to the country.00:39:59
And in general, this is a cultural phenomenon that00:40:01
has become one of the calling cards of the country.00:40:03
But the nuance is that it consists of00:40:05
young guys and Of course, if it00:40:07
were here in Russia, as we know,00:40:09
the severity of the law is compensated by the00:40:11
optionality of its implementation, then of00:40:13
course no one would touch such a well-deserved group,00:40:15
but in Korea the law00:40:17
applies to idols too,00:40:19
so now the group is on pause until00:40:22
2025 because its members now00:40:25
in the army, yes, there is a chance that in 2 years the00:40:27
group will be forgotten by its fans, its fans will grow up and00:40:30
it will simply become uninteresting But00:40:32
this is a country The law is the law, in00:40:35
fact, being a star is not only difficult but00:40:39
also dangerous in Korea, not only in Korea00:40:43
there are extra fans Here they00:40:46
are called00:40:48
[music]00:40:55
saen there are and there are real fans here they are00:40:58
called pines these are Obsessed people00:41:00
who stalk idols, hack their00:41:03
correspondence, enter their home, threaten00:41:06
their relatives and do other00:41:08
illegal things, the main motive of00:41:10
these people is they want to00:41:12
be remembered by their beloved idol in this way and it is worth00:41:15
admitting that they probably succeed, they are00:41:18
specifically focused on their idols, as there00:41:20
was a known case with the ex’s group.00:41:22
One day the group was leaving the hotel, their00:41:25
manager noticed in time that something was00:41:28
wrong and it turned out that the group’s car was00:41:32
not actually real, and a fan00:41:34
made another similar one that00:41:36
looked exactly also in order to00:41:38
apparently kidnap the group, but the manager00:41:40
discovered it in time and specifically in this00:41:42
situation everything ended well, which of00:41:45
course can’t help but rejoice because00:41:47
kidnapping people is bad, you don’t have to00:41:50
do that San fans before it was just00:41:52
some kind of movement Now thank God it’s00:41:55
somehow I don’t even know if it’s controlled00:41:57
somehow or it’s just that people have become more adequate, there00:41:59
used to be a lot of00:42:01
stories when I’m especially a fan. I00:42:03
constantly read some articles and there were00:42:05
Saen fans of San - well, they’re just so00:42:08
crazy. - that’s right Well, with00:42:12
some deviations, let’s say girls could00:42:14
send their menstrual blood there in a jar,00:42:18
let’s say yes there, well, that is, some of them00:42:21
can chase in cars, another00:42:23
situation happened with the artist Yunho from00:42:26
xq Korean one of the fans Or maybe00:42:30
haters, who knows, gave the artist00:42:31
orange juice with a tube of superglue poured into it,00:42:35
fortunately the artist survived, everything was00:42:39
fine Well, then for some time he was apparently00:42:42
afraid to drink orange juice But he remained00:42:45
alive This story also ended well.00:42:48
Probably, after all, this is more in the direction of00:42:51
crimes, these San fans yes00:42:52
They often do things that00:42:54
border on criminal Yes with crime Well they00:42:56
obviously don’t No Well conventionally there00:42:59
are crimes and there is robbery That is, you00:43:02
have some kind of E well some kind of story with00:43:05
receiving some kind of benefit yes And here after00:43:08
all, this is just such an extreme00:43:09
degree of dependence. That is, I heard that00:43:12
they do this in order to be remembered, so that a00:43:14
person will definitely remember, and there may be00:43:16
such people too, and in order to be remembered, so00:43:19
that they will notice so that he has00:43:21
a piece of me or There I have00:43:24
a piece of him there they pull out hair and so00:43:25
on in general the story is when you love00:43:27
some artist you are interested in him you are00:43:29
interested in his00:43:30
personality not only his creativity it is00:43:33
normal and adequate and00:43:35
perhaps adds some kind of additional interest to your life00:43:37
but the history of00:43:39
fanaticism in my opinion deprives you of00:43:41
yourself personality and you00:43:45
become completely dependent on another person00:43:47
who most likely doesn’t even know about00:43:49
your existence, so friends, if00:43:51
you are a fan of K-pop music and a super fan of00:43:55
some group, pay attention to this,00:43:57
maybe you need help and if so, do00:44:00
n’t hesitate to get it turn to00:44:10
[music]00:44:15
[applause]00:44:16
[laughter]00:44:19
[music]00:44:25
specialists Wow, there are just crazy00:44:28
visual00:44:29
effects here, expensive, rich Yes, there are a lot of00:44:34
graphics, you know I always thought Oh00:44:37
good Oh cute it looks00:44:41
gorgeous I always thought that in00:44:43
Russian videos there are a lot of visual effects00:44:46
yes A in Korea also Yes, but I think the Russians are00:44:48
really good at visual effects00:44:51
I saw Russian cameramen And everyone who00:44:53
saw them said Wow, you understand these visual effects,00:44:57
but in Korea video effects are not so popular00:45:00
I think for idol videos00:45:02
Yes, but for hip-hop videos I don’t think there are so00:45:05
many options to include in the video, so00:45:07
many graphics, how it all comes down to00:45:09
money, it’s probably all about the day, yes it00:45:11
costs a lot of money in Russia,00:45:13
so the video is00:45:16
cool. This is crazy, you know what I mean, this is00:45:20
fire, I think the whole world has00:45:24
never heard this song and00:45:26
haven’t seen the clap Well, maybe they have,00:45:29
I’m just not aware, I’ve never seen it, but00:45:31
this stan reminds me Well, it’s very similar to the00:45:34
vibe that I’ve heard from00:45:35
Latin Americans, well, Latin trap and00:45:38
stuff like that feeling of vibe and stuff00:45:41
that’s now in a super trend I think00:45:44
it’s just more about Spanish music and00:45:49
language, alas, as a rule, this goes for the00:45:52
public in America The vector of music is just in the00:45:55
wrong direction Well, like, the direction is not00:45:57
exactly the same, but in many ways it is similar in the00:46:00
trend, it is in00:46:02
the trend, it is J he is Korean and this is the first00:46:06
Asian artist on ROCK Nations00:46:08
this is l which belongs to00:46:13
[music]00:46:21
J is an important figure for Korean00:46:23
hip-hop and pop music Korean Noh was born in the00:46:26
USA in00:46:28
1987 in 2004 his mother saw his00:46:31
great love for dancing and sent him00:46:34
to a casting at the GP Entertainment agency00:46:37
and he passed and the very next year he00:46:39
moved to Korea, became a thread, began to learn to00:46:41
read Rap, dance and speak00:46:43
Korean, then there was the reality show Hot00:46:45
Blood Man, where he took first place and00:46:48
led the group 2PM, and from that moment00:46:50
his popularity began, then in00:46:53
2009, one happened an unpleasant incident,00:46:55
users found00:46:57
negative comments on Pak’s Myspace account about00:47:00
Korea, they were written back in 2005 when00:47:02
he moved there, but this did not stop the media from00:47:05
widely disseminating this story and00:47:06
Pak had to apologize a lot, the fans00:47:09
were furious, they demanded that he00:47:11
leave the team and he did so and00:47:14
returned to the USA but did not waste time, started00:47:16
his own Youtube channel and recorded a cover of the00:47:18
track by nano Bruna Mars and00:47:21
[music]00:47:24
Bibi00:47:26
[music]00:47:30
and it became so popular that at00:47:32
some point B released a version of the track00:47:34
exclusively for Korea where Brun00:47:37
Mars' vocals were replaced with pack's vocals so he became00:47:40
a star as a solo artist and in00:47:43
2011 his mini-album00:47:44
became00:47:46
[music]00:47:56
JZ Rock Nations multi-varnish in order to00:47:58
promote pack's music to the international00:48:00
market and of course like the successes of Kip artists00:48:03
in hip-hop environment This story really00:48:06
inspires local kids to00:48:08
try to create and look for a place00:48:10
in the sun. A lot of attention00:48:12
is paid to marketing, starting from the selection of00:48:15
all the kids to all the artists, that is,00:48:19
he tries to pay attention to each00:48:20
target group. So that I don’t know, one with the00:48:24
eyes of a deer is cute, the second was a life00:48:27
her The third was with a cool voice The00:48:30
fourth The leader who most often00:48:32
speaks appears somewhere and in Korean00:48:35
culture this is often the oldest00:48:38
member of the team But in general age00:48:40
is respected in Asia in general and in Korea in00:48:44
particular, so in general I once00:48:46
auditioned for a show for00:48:49
foreigners show is that00:48:52
foreigners gather, that is, there are00:48:54
several levels there from one,00:48:56
in my opinion, to tti, and they, in Korean,00:48:59
accordingly compete with Koreans in00:49:01
some sayings, then in some00:49:03
Korean uh, in general things related they00:49:06
didn’t take me with Korea, as they said later,00:49:09
partly it was because there00:49:11
were already two Russian girls there and partly00:49:12
because I had no image, that is, there00:49:15
was nothing to sell, that is, there is no such thing that there is only00:49:17
one girl there, she and00:49:20
Angelina Danilova is very super famous00:49:23
in In Korea, she has a lot of 2 million00:49:25
subscribers, in my opinion, they just00:49:27
noticed her in St. Petersburg, she lived, they noticed her, they00:49:30
invited her to work as a model there, in my opinion, it’s something like that,00:49:31
and accordingly,00:49:33
she has the image of a beautiful girl. Yes, that’s right.00:49:35
All Koreans like her00:49:37
this is the image the second girl spoke super cool00:49:39
in Korean. That is, she00:49:40
had this strong side, she was right there, the00:49:42
mother of the Korean language00:49:44
knew everything, but for me it was like neither here nor there,00:49:47
plus I’m half Korean, that is, there00:49:48
was nothing to sell there the fact that I00:49:50
dance is not the same as the fact that I sing, uh, and for00:49:53
TV it wasn’t quite presentable00:49:55
and there wasn’t this image, I then00:49:57
realized that damn it’s really how important it is00:49:59
to have your own niche right here. You have a00:50:02
group that selects the participants correctly and00:50:06
everyone a participant who stars in00:50:07
music videos and records songs with everyone00:50:10
can be promoted as a separate00:50:13
artist And when he releases a new video,00:50:17
each participant has his own00:50:19
fan base and fans will buy albums00:50:25
with their photo a photo of a00:50:27
certain member of the group and fans00:50:30
dress like they copy their hairstyle in00:50:34
Korea is very meticulous in its00:50:38
search for uniqueness, in finding a niche, in00:50:43
finding an audience who we want to reach. It’s00:50:45
not that it’s not that difficult to reach us,00:50:48
especially if we take production projects of a00:50:50
group, but there is a feeling that we are a00:50:52
little less scrupulous about this,00:50:54
that is, there is some kind of understanding there, like,00:50:56
let's figure out that this is a story. This is00:50:59
some kind of story in terms of a00:51:02
story about this group. Concept. This is the00:51:05
creation of an image, let's say. Well, I'll take00:51:08
these exo, which I've already started talking about;00:51:15
subgroups esa K Korean type and exa mm00:51:18
m type Chinese mandarin Well, that is,00:51:21
like Chinese language and they have a concept00:51:23
What was the concept was that they each00:51:26
have some kind of superpower like00:51:28
one Alya controls the water there, another00:51:30
there the wind Well, in short, these these are the powers And I00:51:32
generally adore fantasy Especially this in00:51:34
adolescence It was absolutely super00:51:35
ideal for me and all their clips00:51:38
were connected just with this That is, they00:51:40
used some of their powers there,00:51:42
this is the constant cg Yes, one participant00:51:46
seemed to be from deserts, the other member00:51:49
seemed to come from another planet from another00:51:51
universe and you have to stick to00:51:54
this image that like yo, the girl is00:51:57
extraterrestrial, she’s from somewhere there and in her00:52:00
scenes when she performs solo songs00:52:02
she should look like a space00:52:04
character and the other member should be00:52:06
more Well, you know, deserted, wild at the same time,00:52:10
whatever the vibe, it should00:52:11
be Cute and intriguing, everything needs to be made00:52:14
brighter than in everyday life, even if it’s a00:52:16
creepy scene, you need to be beautiful and00:52:18
creepy, cute and scary, sweet and00:52:24
serious Let’s see what we have00:52:26
here in the00:52:28
chats We have an Apple Music service00:52:31
that we use here. We see that00:52:35
all the tracks here are from Korean performers,00:52:39
Korean guys, there is no American music at all.00:52:43
Yes, here is the first track00:52:46
s46 place Charlie put, these are the first00:52:50
English-language tracks that we see here,00:52:52
but in general the Korean one is very dominant.00:52:55
And there is also a service Melon and it is00:52:57
more popular than Apple Music and Spotify but00:53:00
it is not available from a Russian account00:53:02
so I could not download it and therefore00:53:04
we show you in this form kpop -00:53:08
this is a niche it is still a niche this is not00:53:09
mainstream music this time kpop is00:53:12
still not present00:53:14
in American radio and in radio in general,00:53:17
kpop is still not present on TV00:53:19
with very rare exceptions it is still a00:53:20
niche b it is quite00:53:23
Definitely tailored mu kpop track can be00:53:27
recognized very easily and a00:53:31
similar genre has a certain00:53:33
fan base a specific fan base00:53:35
that this music is very easy to00:53:36
perceive with it, it’s very convenient to00:53:40
string other aspects from it to00:53:42
dance to dance itself.00:53:45
Kepa’s culture is partly built on dancing and let’s00:53:48
not forget about this religious00:53:50
fanaticism. Have you ever been a fan of00:53:52
any artist, anyone at all,00:53:55
probably someone it was 50n 50 Sep class00:53:58
for me this is David mer pin Floyd is00:54:01
probably the only person or there I don’t00:54:03
know the only bnd or there is The Doors00:54:05
about which I bought everything I saw, that00:54:08
is, I see the encyclopedia I buy I do00:54:10
n’t even look at the price tag this is Pink Floyd00:54:11
Now imagine that the Koreans here are00:54:14
trying to make a Boys Band, they just00:54:17
started with the same thing, I don’t know the format of00:54:19
our terrible Carmen Yes, there’s Alya Ever00:54:23
Ivanushki Well,00:54:25
they started with something like this, the same one there, the same00:54:28
one, and here they did did they did it and00:54:32
because there is wild competition,00:54:34
everyone started doing it. And suddenly the fables00:54:36
found a formula for what will be sold,00:54:38
but to a certain contingent, not by the global of the00:54:42
whole world, just the mainstream, people00:54:45
who don’t know, found the Korean Sheeran,00:54:47
which Yes, all the Korean shi started listening to this. They00:54:49
listened to him.00:54:54
super pop miracle and BTS today00:54:58
is not on the scale of Sai’s level, it’s a00:55:01
lot, it’s gigantic money, it’s00:55:05
very cool, expressed in any kind of00:55:06
numbers, but nevertheless, it’s a niche, it’s not00:55:09
mainstream, again, what was Sa and it does00:55:12
n’t even matter that it was content from Sai Yes,00:55:16
there it was still funny and accessible to00:55:18
absolutely everyone and everyone was interested00:55:20
in this content in Kora, a new project almost00:55:24
Niko is launched simply from the drop of a song or00:55:28
album, there must be some kind of00:55:31
warm-up, Koreans are very fond of all sorts of00:55:34
shows online or TV, and often through such00:55:39
show long before the release of the first tracks of the00:55:43
first albums, the warm-up begins00:55:45
A person found some group, listened to a00:55:47
song there and was like All I want to be their00:55:49
fan I think this is some kind of00:55:51
appropriation that like I’m a fan who has been00:55:53
there since their debut with them or even there00:56:00
Teenies are filming a show there, let’s say there are00:56:04
eight boys and in the group there will only be00:56:06
seven to weed out, and that is, this is it, or00:56:08
there are 15 boys and00:56:11
only seven or two groups will be chosen for the group, there is which one00:56:13
will debut first, I’m at one show at00:56:16
this one, there are so many tears there they show so much drama,00:56:19
well, it’s really difficult, that is, the00:56:20
boys, someone breaks down. That is,00:56:23
they work there all the time and you see everything And00:56:25
you feel sorry for them, you get imbued with their00:56:28
story, it’s just based on00:56:30
emotions, that is, they cultivate interest in the00:56:33
group at the stage the formation of the group and00:56:36
you, when the group debuts, you are already their00:56:38
fan, this is more about the product than about the00:56:41
music, that is, it is even more about Eris00:56:44
than about the00:56:45
music, this starts from photo cards of collecting00:56:48
photo cards of your favorite artists and to00:56:51
the purchase of absolutely all the00:56:53
merch of his choreography and biography there and then00:56:57
there are people dancing people buying merch00:56:59
people making their own videos people I think00:57:03
there are 20-30 pros there They really listen to00:57:06
the music people admire the visuals people00:57:08
repeat this visual people there I don’t know00:57:10
they repaint them they change their style they00:57:13
keep track of trends that’s all All00:57:16
this 360 for you sells from shen00:57:19
to sword and to some extent muses00:57:22
And so this is this this is this remake yourself m00:57:26
Make yourself something new pour into a00:57:29
group of similar admirers you will have00:57:31
fun dancing Cool youthful And you will00:57:33
often get you will get everything from it00:57:35
starting from the concept of the group, the concept of00:57:38
what the fan club is called, how00:57:41
they usually should guide you, what00:57:43
certain colors they00:57:45
use, and the concepts of the album in which00:57:47
you don’t know, fans watch this video,00:57:50
so they probably disassemble it00:57:52
frame by frame and and look for it there Secret meanings00:57:55
are trying to understand why he looked here00:57:57
and not there How can we read this00:58:00
they are trying to put these meanings into it00:58:02
including the Korean creative industry00:58:05
is developing very quickly but it is difficult to00:58:07
see something00:58:09
original I think this is the difference00:58:12
usually starts in another culture something00:58:14
interesting and Korea picks up00:58:17
the trend very quickly and makes it attractive00:58:19
to everyone I think this is what we are good at, this is the00:58:21
secret But if the idea is too00:58:23
original then it doesn’t get the00:58:26
attention it deserves, you know for them it’s like a light00:58:30
that quickly faded because the idea00:58:32
got ahead of them Time and people are afraid to invest00:58:35
money in something that may not bring them00:58:37
income, but the idol industry brings in00:58:40
a lot of money. So if you heard00:58:43
songs from idols, it’s always some kind of00:58:46
music that started to sound00:58:49
like back in the day, then they realized that it’s00:58:53
time for the world, so they took it and00:58:56
added it to and made their own version with a00:58:58
Korean flavor So you know here in00:59:01
Korea we are on top of trends But00:59:03
we didn't really invent them We always00:59:09
pick up on people in marketing are00:59:12
great and Amazingly good at what00:59:14
they do in America00:59:16
you can be crazy and do something00:59:19
super weird and it can go00:59:21
viral people Zaid00:59:23
node I think that in America the sun is so00:59:25
diverse because the country is big and00:59:28
there are a lot of different00:59:30
people in Korea, basically there is one00:59:33
ethnicity and one race and the00:59:37
country is not so much big So00:59:40
most people will follow the00:59:42
trends that are actively00:59:44
promoted by marketers Yes, it’s just goddamn00:59:47
simple But if we’re talking about00:59:49
management00:59:51
9%00:59:53
Sorry, maybe they’ll find out about this, it’s not00:59:56
whoa, these are people who can understand the maximum in the World Cup,00:59:58
look about Russia now about the01:00:01
bark in Rossi, you often take with you on tour01:00:05
people who cannot survive on the01:00:09
streets of Paris London Buenos Aires01:00:14
Moscow there are no tour managers, to find a01:00:17
good tour operator here in Korea now,01:00:19
I will need to call my01:00:21
friends and ask them Call even01:00:25
older guys from much more01:00:28
big business there, again at the level of01:00:31
YG Entertainment and try to ask01:00:33
another 100 people they know and this is all the01:00:36
maximum. That is, there are very few good tour01:00:39
managers and cool managers who01:00:42
understand the global, you01:00:45
can literally find out all of them by name Yes, the01:00:47
management of a major artist Maybe to01:00:50
ask you to help with buying wine at a01:00:52
hotel bar, some people are not able to01:00:55
just raise their hand and say Please01:00:59
like no, they will run to you like a01:01:04
promoter and say something01:01:07
like, please go to the bar and01:01:09
ask for water there for us01:01:11
Even with the fact that they can speak01:01:13
English sometimes it won’t help,01:01:16
that is, they are the world and01:01:18
they often don’t know how to work in the world.01:01:20
You could show a Korean clip01:01:25
that you think is really01:01:27
cool, this one is very01:01:37
good. They are from Korea, but it looks like the clip01:01:41
was filmed in China but technically they are01:01:46
Chinese Everyone starts01:01:53
dancing in the usual way I01:01:55
understand01:02:00
Yes, I think such features are like a special01:02:03
cultural code that brings great sensuality to the sound01:02:16
Wow dragon This is always cool yes yes there are01:02:21
dragons here01:02:23
dragons What do you think the budget for this01:02:26
video is huge probably something in the01:02:31
region of half a million dollars or something like01:02:35
that because this is a video of the01:02:41
artist’s cap I can say that this is a Chinese01:02:45
production and there is a budget like in a movie Well,01:02:48
you know, Becoming like this01:02:51
Check this out,01:02:55
these guys are doing what01:02:57
the audience likes I think that now they are01:03:01
top trend in01:03:06
[music]01:03:14
Korea it’s like an American pop song in01:03:17
sound but in visuals they strive for the kpop01:03:19
style in the frame01:03:22
[music]01:03:23
yes the01:03:27
interesting color01:03:31
scheme looks like a retro stylization01:03:35
yes01:03:38
yes but there’s definitely a lot here it’s a01:03:42
kpop standard the visual effects are01:03:46
bright frame stitching yes yes01:03:49
futuristic vibe with a retro touch01:03:52
dance choreography all sorts of things01:03:55
Yes very interesting yes This is definitely a top01:03:58
idea These people are cool because it’s like01:04:00
Another world I’m sure many people will say01:04:04
that this is a very good video yes yes01:04:07
definitely yes That’s why I love01:04:10
making videos for01:04:12
YouTube Yes go for it brother I definitely want to01:04:16
check out the Russian videos it's fire01:04:23
bro01:04:24
[music]01:04:32
Korean idols for example never01:04:34
say bad words on TV01:04:37
Korean idols should always look01:04:39
perfect no matter if it's a guy or a girl they01:04:42
will always have makeup they01:04:44
will always look cool in front of the camera01:04:46
like that that it’s really easy to come by01:04:48
you will never find anything bad in01:04:50
Korean idols you can’t get sick01:04:55
I know you do bad things you01:04:57
can’t gain weight you can’t Well you’re01:04:59
basically perfect you’re such a01:05:02
chicken you’re a god and you’re also friendly to01:05:05
children and to everyone If you01:05:08
think like that, I understand that there is some sexuality in this.01:05:11
But let it be so, this is a01:05:13
certain cluster of consumers, this is a01:05:15
very specific audience. By the way, it is01:05:18
different from the European American01:05:20
public. Yes, it is different from the Asian01:05:22
public. There are fan groups, these are01:05:26
different in themselves. That is if here it01:05:28
may be more of a mainstream story,01:05:30
that is, here it is full of ordinary01:05:31
Korean girls or Japanese01:05:34
girls or Chinese girls who are01:05:36
crazy about K-01:05:37
pop and these can be people from very01:05:40
different Niches from very different societies,01:05:43
then If we look at European and01:05:45
American fans01:05:47
But everyone else Yes, they one way or another01:05:50
have patterns of their appearance, let's say the01:05:54
crowd at the kpop fans will be different from the01:05:56
crowd at the01:05:57
Drake concert at the concert there of the01:06:00
beautiful boy cars veins Kelly how to be01:06:03
different look at the photos of the kpop crowd01:06:07
at BTS Look at the photos hall on a01:06:11
typewriter, you will find the difference further when it01:06:13
comes to releasing songs. It’s exactly the01:06:16
same story, that is, every word in the01:06:18
song should not be accidental, that is, in01:06:21
some places they leave a few words in01:06:23
English, and often songs are written01:06:26
initially in English because01:06:27
Americans write them and then01:06:29
they translate it and adapt it into Korean01:06:33
for an external non-Korean audience so that01:06:36
people from other countries will also like it,01:06:40
accordingly, even here we have such a01:06:43
marketing ploy, everything the Koreans think01:06:48
through, they don’t just do01:06:52
the words, and they include01:06:55
English choruses in the songs kipp music01:06:58
always has English words, even if01:07:00
someone doesn’t understand Korean, they01:07:03
can always sing along with that chorus in01:07:04
English. Another interesting thing in Korea is that01:07:07
the state takes an active01:07:09
role in many large companies,01:07:14
including once Samsung LG01:07:18
Hyundai, other companies appeared01:07:21
largely thanks to supported by the state,01:07:25
the state, seeing that there were some niches01:07:28
where Korea and the company could be01:07:31
competitive, put emphasis on this,01:07:33
allocated resources, and at some point01:07:36
one of these industries just became01:07:39
p, that is, the authorities saw that there was01:07:44
a prospect, they saw that it was in demand,01:07:48
they saw it so01:07:52
soft01:07:54
It can influence other cultures01:07:57
and conditionally convert people, that is,01:08:01
people become fans of Korea01:08:03
become fans of Korean01:08:05
culture, they also come here and01:08:07
spend their money accordingly,01:08:09
the state saw it in time Well done, they01:08:11
even created a department associated with01:08:15
Spam and actively allocates01:08:18
money for this so that all this is01:08:22
possible01:08:24
because, firstly, it brings01:08:25
money directly, then the Kayani group Beats is01:08:27
hundreds of millions or even billions of01:08:29
dollars, somewhere here01:08:31
the amount of how much they have earned in01:08:34
recent years will appear. But in addition to such direct01:08:36
profit, it is also the delivery of Korean01:08:38
ideas to the Korean Cultures from other countries are01:08:43
also indirect profits from tourism that01:08:45
come here on the wave of the Cape who01:08:48
want to join in and see everything,01:08:50
figure it out Well, for example, like you and01:08:53
me01:08:55
I don’t think it’s necessarily about01:08:56
money But it’s always an opportunity01:08:59
the government controls the Media the01:09:02
more it appears in the media the more01:09:06
money it01:09:07
will bring these funds are invested in01:09:10
marketing Which makes it possible to01:09:12
develop in other countries and after01:09:15
fame in other countries it01:09:16
will bring even more money such a01:09:19
cycle for example the government of Korea01:09:24
or the Philippines holds something01:09:27
like a01:09:28
meeting or conference, it is logical that the01:09:32
Korean government will try to01:09:34
organize a concert of idols to perform01:09:37
in the Philippines and this is good publicity they01:09:40
will pay for the entire trip because it is a01:09:43
government event and if this01:09:46
concert happens and it is in the Philippines then01:09:48
Filipino fans will come to the concert and01:09:50
bring their friends with them01:09:52
I think this happens at01:09:54
most concerts and the more01:09:57
attention Korean artists get paid the01:09:59
more the Philippine government sees01:10:00
how big the fanbase of kpop musicians is01:10:03
in the Philippines and the next time01:10:05
the government wants to organize a01:10:07
successful concert they will try to01:10:08
invite kpop idols it's like with the01:10:11
United Nations BTS01:10:14
was invited to give a speech at the UN I think this is a01:10:17
good example Why do you think01:10:20
kpop has become so popular01:10:24
I think there are two reasons. The first is01:10:28
how it is in Russian, social networks, the01:10:31
popularity of Facebook began to grow, then01:10:34
Instagram Twitter appeared, I think the01:10:37
peculiarity of idols is that they01:10:39
constantly interact with fans,01:10:42
you know, even before it became01:10:44
mainstream, communicate with01:10:47
fans were one of the first to01:10:50
learn how to actively connect with01:10:52
their fans through different01:10:54
apps and this allowed fans01:10:57
all over the country to feel like they were connected01:10:59
with01:11:00
idols before when content creation01:11:03
was not so ubiquitous Koreans were01:11:06
obsessed with creating content You know,01:11:08
creating small products that01:11:11
they sell to their fans are always everywhere with01:11:14
advertising everywhere and a reminder of01:11:17
how much they love their fans. I01:11:20
think back then artists from other01:11:22
countries had such a presence on01:11:25
social media, another reason is01:11:28
because I already said Koreans are quick to01:11:30
pick up trends if01:11:32
some popular music comes out then they immediately01:11:34
picked it up and introduced it into Korean01:11:36
creativity, we took the best producers and01:11:39
did something similar but different. That is, the01:11:41
kpop version of this. And if you have heard kpop,01:11:45
you understand how easily it is01:11:47
perceived by five-year-old children, they could01:11:49
listen to such music and enjoy it and01:11:51
dance to it at the same time American01:11:54
hip-hop or something like that It’s not a fact01:11:56
that a four- or01:11:58
five-year-old01:12:05
child will like it, I don’t know if you’re a01:12:08
fan of Korean cuisine, but before01:12:10
coming to Korea I was very familiar with it,01:12:13
and we went with Asya and Sonya01:12:15
to fix it and with to get acquainted in this01:12:18
restaurant, each table has a01:12:20
small grill built into it where I add coals and there is01:12:23
an exhaust hood attached to each table and they01:12:26
bring you raw food and you fry it yourself.01:12:29
This type of establishment is very01:12:31
popular in Korea in Seoul and you can01:12:33
meet them literally on every corner. in01:12:36
general, they brought us just two two tracks01:12:39
nanu By the way, this is Korean marble prime beef beef, the01:12:41
first thing for me to01:12:44
try is this very thing. The dish is called01:12:46
pul gogi and it’s a thin beef tenderloin01:12:50
that you cook yourself on this grill, it01:12:52
seems that everything is just familiar and understandable, but I do01:12:54
n’t know whether due to the fact that this is01:12:56
some kind of selected tasty beef, or01:12:59
due to the fact that it is very thin or01:13:00
maybe the whole point is that you01:13:03
cook and fry it yourself, but it is very tasty, the01:13:06
meat is very tender, soft and literally01:13:08
melts in01:13:10
your mouth, this is a soup with jelly soup with jelly01:13:13
this is jelly this is in short the Korean version of01:13:15
jellied meat this thing is somewhat similar to our01:13:18
jellied meat it is cold and even with ice01:13:21
inside it tastes like something Gorkova buckwheat01:13:24
probably but01:13:27
it is not buckwheat as if it was boiled and01:13:29
this broth was frozen and sent in this01:13:32
dish of ours the taste of the thing is very much for01:13:34
everyone, it’s kind of01:13:36
bitter and I definitely don’t fall into these fans01:13:40
it’s crab and it’s a free01:13:43
appetizer like any crab it looks01:13:45
big but there’s nothing special to eat there plus01:13:48
its method of preparation when it’s01:13:50
cold is taken out in what - the sauces are nothing01:13:55
poetic uh Tuka also doesn’t really01:13:58
appeal to me these are snails which are very useful01:14:01
cool01:14:02
you’re a new free snack and this time01:14:05
these are some kind of larvae Zhukov I agree it01:14:07
looks so-so but tastes something01:14:10
like chicken breast without any01:14:12
strong taste, just such a meat01:14:17
protein, it seems that they are the01:14:22
same01:14:23
and the joke of this dish is that if you do01:14:26
n’t cook it carefully, the01:14:28
tentacles can attach themselves to the paths and you will die,01:14:32
but it seems like this happens rarely and01:14:34
therefore this does not bother Koreans much and01:14:37
this the dish can be ordered in most01:14:39
restaurants, the tentacles themselves do01:14:42
not have any distinct taste of their own and it’s as01:14:44
if you are just biting some kind of01:14:45
sea mucus, the sauces with which they are poured01:14:48
improve the situation a little, but the01:14:50
dish is still very much for everyone and01:14:52
for a representative of European meal it is not01:14:54
very good it’s clear then we had a01:14:56
hefty octopus heated up and we were01:14:58
the only ones whom the waiter helped to01:15:01
fry the whole thing because we are foreigners01:15:03
and they fried a little over us, it pre-01:15:10
soaked melts right there next to it in the form of01:15:13
such a small taka in a sheet of01:15:15
nori seaweed and you eat it additionally Maca in01:15:17
different sauces it was the most delicious01:15:19
dish I ate in Korea, very understandable01:15:22
for us, the taste is creamy, but at the same time, with01:15:25
its own Korean01:15:28
history, there is a genre, a very unusual trot,01:15:32
probably the most unusual Korean genre,01:15:34
trot trot - in short, music for01:15:36
grandmothers, literally, that is, grandmothers,01:15:38
my boyfriend’s grandmother, for example she really01:15:40
loves her she had a favorite boy some01:15:42
artist singer trot and he was inspired by this01:15:46
trend for new performers,01:15:49
young artists began to appear01:15:52
who were very young like 10 years old 13 years old01:15:55
boys who sing trot I don’t know01:15:57
who they are for this, that is, parents of some kind01:15:59
then they really seem to understand that if01:16:01
they can sing well now, maybe01:16:04
they and their grandmothers spent time there and01:16:05
sang these songs, also an option, I don’t know how,01:16:08
but shows began to appear. I wo01:16:09
n’t lie, I don’t remember the name, but01:16:12
they are dedicated to01:16:22
the sidewalks, just these young kids,01:16:24
little guys who also sing trot01:16:26
and then they release their albums, they01:16:30
organize concerts and grannies go from01:16:32
eraser to these concerts there with some kind of01:16:35
posters Well, that is, yes And01:16:37
my guy’s grandmother also went to01:16:40
such a concert of some boy and here01:16:42
recently we asked her What are you like, well,01:16:44
they ask her like Grandma, why do01:16:46
n’t you watch this guy there anymore, I don’t remember01:16:47
his name and she said He’s already01:16:50
old, he’s 13 years old there, he was 10,01:16:53
he put it at 13, that means he doesn’t01:16:55
fit anymore that is, this is the short01:16:58
life of a Korean trot performer, her01:17:00
career is as short as possible from 10 to01:17:03
12 until what do you remember the very name of the01:17:07
most famous trot01:17:09
performer yes, that’s the one I know And even01:17:12
I listened to her songs They are so cool01:17:13
Hong Jin but they have straight Korean names01:17:16
because, well, for grandmothers, of course, they01:17:17
won’t do it in English there xnn her01:17:22
name is01:17:25
[music]01:17:28
I went to the east of the country to Tian01:17:30
to attend one interesting01:17:32
event and this is the festival of electronic01:17:35
music Ndo Jace There are a lot of such fashionable01:17:38
guys and in general The atmosphere is so01:17:40
relaxed in Los Angeles, I guess it01:17:42
can be described this way and I came here01:17:45
to talk to this guy, his name is01:17:47
Richie and he is an Englishman in Korea, he has been01:17:50
living in Korea for many years and I must say he01:17:51
has settled well here and together with01:17:54
his partners he has his own Internet radio its own bar and01:17:56
this festival too Made it01:17:59
[music] the01:18:06
Korean team doesn’t often manage01:18:09
to hold a festival on the01:18:11
beach one of the reasons is that there01:18:14
is a war between North Korea and South Korea There is a01:18:16
war and the beaches belong to the military So01:18:20
this festival is very special01:18:23
because we can organize its on the01:18:25
beach Koreans don’t hang out on the beach And01:18:28
thanks to us there will be cool artists01:18:30
from different countries here will play Techno01:18:33
A little hip-hop A little Rice jle01:18:37
underground in short many here have01:18:39
never heard this kind of music before So01:18:41
be cool festivals on the beaches have not been01:18:44
held for 10 years ago when I first01:18:47
arrived in Korea there was a party on the beach01:18:51
but suddenly a North Korean01:18:54
siren sounded, my friends did this and then01:18:59
tanks appeared on the beach girls in01:19:01
bikinis even took pictures with01:19:04
them here really yes I am from London01:19:07
Where are you from South Africa01:19:13
Cape Town we will send you a video with the01:19:15
fireworks on the beach it’s01:19:17
incredible we had to get01:19:19
special permission01:19:21
from01:19:23
Well, like yes because it looks like an01:19:27
explosion straight from01:19:31
me I’ve been doing events for about 701:19:33
years we’ve been doing events in which01:19:36
we interact with Korean01:19:38
culture Well, it’s like, it turns out to be holidays01:19:42
with electronic underground culture,01:19:45
you know, for example We are the first in history to01:19:48
have a party in a Korean01:19:51
sauna, the first about 5 years ago,01:19:54
electronic music in Korea was not so01:19:56
well01:19:57
represented because everyone thought that01:20:00
clubs were01:20:02
bad, a place where people came to01:20:04
pick up someone or use01:20:07
substances that were harmful. for society,01:20:09
electronic music is harmful to01:20:12
society, and regular clubs have the01:20:14
same license as strip clubs and01:20:18
this only01:20:19
got in the way. This is [ __ ]. We wanted to make the01:20:24
culture of electronic music more01:20:26
accessible to people, more friendly and01:20:29
not alien to Korean culture. I01:20:33
learned more about it when faced the01:20:37
collective with collective thinking in01:20:39
Korea this is not always good because01:20:41
sometimes people are afraid to show01:20:43
individuality due to collective01:20:45
pressure that individualism is bad01:20:49
Well, that’s all01:20:51
but I like it Collective concern for01:20:54
society is like this everywhere you go it’s01:20:58
not necessarily like the fight between the01:21:01
underground and the mainstream they're just01:21:04
together It's a party that doesn't mean01:21:06
it's automatically bad yeah you know01:21:09
we have more in common with this independent01:21:11
business than with this [ __ ]01:21:12
corporate business we need to get along01:21:14
with each other every time01:21:16
the government tried to organize something01:21:18
like a street parties and it was an01:21:21
empty trade and everyone says it’s government01:21:24
money down the drain and I never Do you know in01:21:28
Berlin or Amsterdam on a radio station01:21:29
they receive similar initiatives Grants for01:21:31
development in Korea there is no such thing here, only01:21:34
grants for art are given to sculptors for01:21:36
fine arts and something01:21:38
similar In general, support is allocated for01:21:42
socially important01:21:44
art projects Yes, for any you understand everything is01:21:48
ahead people study here so many01:21:51
talented people Rather it is expressed01:21:54
in fashion in the culture of01:21:56
the film industry Yes even p even p is01:22:01
beneficial and you know why more precisely people01:22:05
think like Techno break jle hip -hop Agra01:22:12
is combined with pop music, in fact, we01:22:15
create pop stars in clubs and01:22:19
You see, it even seems to me that you01:22:23
are throwing a big party in Europe and01:22:26
besides you there is another01:22:28
promoter, he is you and they hate Priori, he is01:22:32
behaving like a [ __ ]01:22:33
animal it’s like a competition, there’s01:22:36
less of that here and if you have a01:22:39
cool idea then people here think damn it’s01:22:43
awesome these guys are pumping these01:22:45
guys are pumping01:22:47
us up inspires you to try e01:22:51
more I went to Korea in 2001 for the first time01:22:55
yes I was 601:22:58
years old and we Well we together with sister brother01:23:04
we were the first I guess we were the01:23:07
first foreign children who01:23:09
went to a foreign school Yes to a01:23:11
foreign kindergarten foreign01:23:13
primary school foreign high01:23:16
school where in the first in your family or in a01:23:19
city in Korea in Korea Yes I don’t know01:23:23
for sure01:23:24
I could be01:23:26
wrong various TV- the show came to01:23:28
our house, they filmed us, they filmed my01:23:32
brother and Yes, they filmed you and your01:23:37
brother as the first children of01:23:38
foreigners Yes, because it was01:23:41
something new, you know, in 2001 there01:23:45
were only two of them in01:23:47
those years, it was a new phenomenon then01:23:51
my brother, you know became important became the01:23:55
vice president of the school as the deputy01:23:59
president as in Korea they call it01:24:03
Chan Chan and he was like Chan and it was01:24:08
cool a foreign child came to school01:24:14
television came and it was Yeah, well, actually01:24:20
that was one of the reasons01:24:22
why I wanted to work for television01:24:26
in01:24:27
Korea What am I doing now? I'm doing a01:24:30
TV show. Do you work? As a model or as an01:24:34
actor, I can say that I'm a model, but I'm more01:24:38
involved in reality shows, talk shows like01:24:42
Chita RP with artists from South01:24:44
Africa, you feel like you're01:24:51
part of the Korean society01:24:54
mostly but at the same time no still I'm a01:24:57
South African guy from K town01:24:59
so I want to expose everyone to the01:25:02
South African culture to everyone And when I01:25:07
design I take01:25:11
inspiration from my background01:25:15
growing up you try to01:25:17
add your culture into your01:25:20
design of course01:25:22
U I have a dream, I’m striving for it, I01:25:26
really believe that this will happen as a01:25:32
designer I want to take part in a01:25:35
fashion week in which the styles of Korea and South01:25:40
Africa are mixed, I wash all the details, think about01:25:43
every little detail, because this is my long-term01:25:47
Meta since the moment I’ve been01:25:51
designing like me how I became a designer01:25:56
this has always been my dream I want to create a01:26:00
collection for01:26:03
fashion week in Seoul or Cape Town to show the01:26:07
beauty of Korean African style01:26:10
this is what I want I hope everything works out for you01:26:13
Sounds cool I heard from01:26:16
many people that if you want to01:26:19
do business in01:26:21
Korea this definitely needs to be done with a01:26:24
Korean so that he represents your01:26:26
interests, yes, it is very important that01:26:31
someone01:26:33
local helps you01:26:36
and this will greatly help in business, for example, so that01:26:40
he can help you deal01:26:43
with taxation, licenses, and other01:26:47
programs for filling out applications, there is01:26:50
a lot of01:26:51
bureaucracy here01:26:52
and I think you will always have you need01:26:56
a Korean to01:26:58
help and I think if you have a Korean01:27:02
in your company you are not required to pay01:27:05
tax for a foreign01:27:08
company and this makes the work easier Well, something like01:27:12
that, but this is the law in many countries01:27:15
for example in India You have to pay01:27:17
about01:27:18
60-4 From the company's revenue is unacceptable01:27:21
more01:27:22
and your company is01:27:25
officially registered, yes, everything is officially01:27:28
registered in fact, we are the01:27:30
founders There are three of us Yes, two Koreans01:27:35
and I am one foreigner01:27:38
So your team has always consisted of01:27:41
friends This is an example of how a cool01:27:44
community of like-minded people became01:27:46
a company We are organizing a big festival01:27:49
at this weekend and most of these01:27:53
people do not officially work for the company01:27:55
but they need us to sell various kinds of01:27:58
merch, t-shirts,01:28:01
souvenirs and security, these are volunteers and a01:28:05
family family vibe Yes, these are volunteers01:28:08
but they are our family Some of these01:28:11
people are girls DJs Some of the people are01:28:14
just ordinary guys who want to do01:28:16
something to help at the event01:28:18
here here so many positive things I01:28:22
tell many people no no no no everything is01:28:24
fine don’t01:28:27
worry I can pay you about Well I don’t01:28:31
know 100 bucks for this work is not01:28:33
that much After all, they are standing there for 1001:28:36
hours I worry about this but they themselves01:28:39
want to help they want to feel01:28:41
part of it so why01:28:43
not one day I would01:28:45
love to pay people more but for now01:28:47
I don’t know I think they are just doing01:28:49
it for fun out of people have an amazing01:28:52
job at Google or something like that01:28:54
But others don’t have it, they want to be01:28:57
part of the01:29:14
movement Well, the Koreans are still an01:29:16
amazing people and They managed to make a01:29:19
fairy tale from their wound, from an agrarian01:29:22
agricultural country, they01:29:24
made a country in 50 years rich,01:29:31
successful cars, a lot of expensive01:29:33
boutiques And in general it is clear that in the country01:29:36
people have01:29:37
[music]01:29:43
money, then they learned to make a fairy tale01:29:46
and their music is not easy to do, it’s01:29:48
a one-time thing, they created a conveyor belt that will01:29:50
produce such fairy tales on an01:29:51
industrial scale and thanks to these01:29:53
fairy tales there are millions of fans all over the01:29:55
world they dream of going to Korea to be01:29:59
here they learn Korean culture and generally01:30:01
begin to love everything01:30:04
[music]01:30:09
Korean is such a soft power that01:30:11
converts millions and millions of people to their faith,01:30:13
while the sheer brutality of the Koreans is01:30:15
not a fairy tale at all I talked to a bunch of01:30:18
people and from everyone I heard the word01:30:20
competition, that is, competition01:30:22
is probably the main word in South Korea01:30:25
that I heard from everywhere, people constantly01:30:28
think about how01:30:30
competitive how competitive their children01:30:31
will be about the fact that right01:30:34
now you shouldn’t rest. You should01:30:35
study or your child why shouldn’t he01:30:37
I know he walks, walks, plays football, he needs to01:30:39
sit down with his textbooks right now01:30:41
and work, work, in order to01:30:43
have at least some chances in this competition;01:30:45
here we get such a01:30:47
paradoxical situation that, in essence, the01:30:48
nation, of course, wins01:30:50
the Torah, a country that is practically01:30:54
located on an island. Yes, it’s a peninsula,01:30:56
but in fact, the only land01:30:58
border in the north is North Korea,01:31:00
respectively, with which there is no01:31:02
connection, no trade relations, and01:31:05
moreover, all of Korea is in01:31:06
constant anticipation of an armed01:31:08
conflict. That is, every Korean01:31:10
necessarily serves in the Army. And despite01:31:12
all this, Korea was able to find its place in the01:31:14
world we know a bunch of Korean brands01:31:16
Despite the fact that the country is small and01:31:18
inconveniently located We all know about LG we01:31:20
know about Kia about Hyundai about KP01:31:24
now there are a bunch of other brands, that is,01:31:26
the nation as a whole benefits from this01:31:29
situation, but at the same time every01:31:30
individual to my feelings of communicating with01:31:31
local kids, I haven’t felt01:31:33
happy since01:31:36
childhood. And from parents and from society and01:31:38
from those around me, it certainly doesn’t go01:31:41
unnoticed, and here, of course, the01:31:43
philosophical question arises: What is more important, private01:31:45
or public? What is more important, the happiness of01:31:48
one particular person or01:31:50
survival And the prosperity of the nation as a collective01:31:52
for itself and answered this question is01:31:54
more important for me. Of course, a person is more important than01:31:57
each individual so that he is01:32:00
happy and, as a rule, if the whole society is01:32:03
happy, it somehow finds01:32:05
ways to prosper and finds a place in01:32:08
this01:32:12
[music]01:32:20
world friends Korea is very an unusual and01:32:24
amazing country, and if you01:32:26
ever have the opportunity to come here,01:32:27
come, a lot of emotions, a new experience, you are01:32:31
guaranteed it’s real Another planet,01:32:33
people are completely different from us and01:32:36
traveling is really cool, but now01:32:38
it’s difficult to do, but if you have a01:32:39
goal, there is a desire then everything is possible and Yes,01:32:43
if the format appeals to you, it’s01:32:45
absolutely new. And for us, and for you,01:32:47
probably, don’t forget to like,01:32:49
subscribe to the channel, leave01:32:50
comments. Feedback is very important to us so that01:32:52
we understand that this enormous effort01:32:54
that we spend on producing this01:32:56
content does not work for nothing and someone01:32:58
needs friends Be happy and see you01:33:06
[music]01:33:14
[music]01:33:20
soon01:33:23
[music]01:33:26
l pu01:33:30
[music]Description:
Студия музыкального маркетинга UpSound: https://we.upsound.org/ Блог о музыкальном маркетинге: https://upsound.org/ UpSound Реклама. ИП Суворов Б. С. ИНН 232310313717. Erid 2VtzqywfCMP Тест на биаса: кто вы из группы BTS. RM, Шуга? А может быть Чонгук? Точные результаты мы вам не скажем, зато вы точно сможете узнать про корейскую музыкальную сцену Борис Суворов во второй части фильма про Южную Корею пообщается с интересными и важными для индустрии людьми, посетит местный электронный фестиваль на пляже, заглянет в аутентичную деревню и конечно же будет разбираться: что происходит на корейском музыкальном рынке? Во втором фильме вы узнаете: • Почему K-pop стал таким популярным • В чем мощь корейских маркетологов • Тяжело ли быть корейским айдолом В выпуске: 00:00 Что вас ждет во втором фильме о Корее 00:44 Много ли зарабатывают корейские музыканты 01:26 Сколько могут заплатить за одно выступление 02:26 Уроки рэпа для начинающих артистов 02:46 Приветствуем режиссера и танцора Энтони Кинга 04:55 «Сейчас не артисты рулят всем, а начальство больших компаний» 05:12 Как происходит работа над k-pop-клипом 06:08 Магазин без людей 06:50 Почему в клипах корейских артистов всегда много спецэффектов 07:07 Проблема с локациями для съемок 08:45 Лейблы проверяют клипы кадры за кадром 09:23 Как агентство UpSound помогает артистам 10:30 Средняя цена за клип 12:08 Самый большой бюджет за видеоклип, который был у Yunil Jeon 12:38 Безумная история со съемок от Энтони 15:56 Аутентичная деревня 17:18 Как обстоят дела с архитектурой в Корее 17:53 В Корее очень безопасно 18:31 Разные стили обращения в корейском языке 19:36 Не самый приятный климат 20:20 На съемочных площадках все ведут себя максимально тихо 22:09 Среди корейцев много расисты? 23:25 Показываем клип «НА РАХАТЕ» от Ганвест 25:07 Адские контракты в K-pop и отработка денег 26:27 Идеальный возраст для дебюта 26:58 Жизнь от камбека к камбеку 27:55 Как агентство может помочь артисту сократить его путь к славе 28:26 Выступления с температурой под 40 и трещинами в ребрах 29:16 Разница графика российских и корейских артистов 30:16 Почему Kimwoo хочет быть успешным как независимый артист 31:00 Тяжелое расписание артиста 31:50 «Я думаю что часть моего здоровья осталось в K-pop-турах 32:12 Контроль менеджментом каждого шага 32:50 Смешные истории из тура 34:37 Магазин модного бренда ADERERROR как произведение искусства 35:35 Группа BTS как национальное достояние: история и причина успеха 40:34 Опасные фанаты сасэны 44:05 Корейцы смотрят клип на Wunder Kin от Элджея 46:02 Важная фигура для корейского хип-хопа — Jay Park 48:12 Колоссальное внимание к маркетингу 50:35 Дотошность к поиску уникальности, ниши, и аудитории артиста 52:25 Изучаем корейские чарты 53:10 При всей популярности, K-pop все еще остается нишей 54:41 Масштаб популярности у PSY был больше, чем у BTS 55:23 В Корее новый проект не запускают просто с дропом трека. Как работает «прогрев» 56:38 «Это больше про продукт, чем про музыку» 58:03 Креативная индустрия развивается быстро, но мало оригинального 59:06 Мощь корейских маркетологов 59:46 «90% корейского менеджмента — бестолочи» 1:01:23 Смотрим корейский клип 1:04:31 Корейские айдолы должны быть максимально идеальными 1:05:14 Кто слушает и ходит на K-pop-концерты 1:06:13 Как пишут тексты песен 1:07:05 Государство активно поддерживает тренд на K-pop 1:10:19 Почему же K-pop стал таким популярным 01:11:59 Едим всякую вкуснятину и живность 01:14:29 Знакомимся с в жанром трот 01:17:28 Едем на электронный фестиваль Hajodaze 01:17:44 Знакомимся с англичанином Richi 01:18:06 Почему непросто организовать фестиваль на пляже в Корее 01:18:43 История про то, как на мероприятие приехали танки 01:19:32 Какие мероприятия делал Richie. Например, вечеринка в сауне 01:20:00 В Корее к клубам относятся очень скептично 01:21:15 У правительства не получается делать свои вечеринки 01:21:50 «Мы создаем поп-звезд в клубах» 01:22:52 Необычная история парня из Кейптауна 01:26:16 Важный совет, если вы захотите делать бизнес в Корее 01:29:03 Финальные мысли о Корее _________________ Соцсети наших героев* Моника — https://www.facebook.com/unsupportedbrowser * Ася — https://www.facebook.com/unsupportedbrowser * Соня — https://www.facebook.com/unsupportedbrowser * Yunil Jeon — https://www.facebook.com/unsupportedbrowser * Kimwoo — https://www.facebook.com/unsupportedbrowser * DADAMI — https://www.facebook.com/unsupportedbrowser * Z.flat — https://www.facebook.com/unsupportedbrowser * Приложение Spotapp от Аси и Сони для туристов Spotapp, которые едут в Корею — https://taplink.cc/spotapp _________________ Студия музыкального маркетинга UpSound: https://we.upsound.org/ Блог о музыкальном маркетинге: https://upsound.org/ UpSound ВКонтакте: https://vk.com/upsound в Instagram*: / upsound_org UpSound UpSound в Telegram: https://t.me/upsound_org в FaceBook*: / upsoundmusic Наш канал в YouTube: https://www.youtube.com/channel/UC9Fz8Bou72mrTcf00e2Jgeg * — принадлежат компании Meta, которая признана в РФ экстремистской и террористической организацией
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