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Russian
00:00:01
ugh Salute to everyone Glad to see you guys This00:00:05
will be a monthly tradition for us at the end of00:00:07
the month, we will sum up00:00:11
some interesting topics in my00:00:13
Telegram channel Zhenya Ninja in telegram00:00:17
you can find it, we can just choose a00:00:19
topic with you Well, I immediately suggest you00:00:22
start and I’ll warn you right away this lecture00:00:25
will be closed if we don’t get 100000:00:27
likes. If it’s less, I don’t see the point of making it00:00:30
public, I’ll leave it for my00:00:32
students, so don’t be stingy, don’t00:00:35
skimp on likes, let good content be00:00:38
promoted. So let’s get to know each other,00:00:41
what experience do you have in design and why do you00:00:43
want it? engage in design00:00:44
Please write, I will understand In what00:00:46
context At what level to deliver00:00:49
the content So, in brief, who am I And00:00:53
why do I have the right to teach design? This is an00:00:55
important nuance. Because now it’s who just00:00:57
started teaching design.00:00:59
Tell Hero Borya about something Oh, I’m00:01:01
swearing by the way in advance to everyone who is for the first00:01:03
time So look who I am, I have00:01:05
been designing for 18 years of experience. And already00:01:08
at the age of 19, maybe 20 years, I have already lost my way, in00:01:10
fact, and of these, more than 10 years have been an00:01:13
art director and founder of my own00:01:14
design studio, which at one00:01:16
time was one of the top -3 and now I’m busy with school and the00:01:18
freelance exchange, in fact, I’ve received00:01:20
more than 150 international awards,00:01:23
including one of my favorite awards - this is the00:01:25
best site of the year for the site for the00:01:28
cod gallery according to Serebro, I did00:01:31
projects for the Honda coc S7 One Plus pasok00:01:33
And many other large brands on00:01:35
beh I’m included in the international top If you00:01:37
look at the international top for00:01:40
interfaces, I’ll be there in the top 10000:01:43
one of the most iconic pages on prof I00:01:46
’m included in the top 3 Well, you can easily00:01:48
see here’s00:01:50
the file, let’s quickly go to the file - this is the00:01:53
Russian00:01:54
analogue and if you go to the specialists, you00:01:57
will see that I00:02:00
am in the top in the Russian segment. So there is something to teach. And00:02:02
what to tell, and my biggest check00:02:04
for the site at the old ruble exchange rate. This is00:02:06
important to note now, and 3 million rubles at the00:02:10
current rate is probably 30% more. This is 4, 500:02:13
dash 5 million average check for a design I take00:02:15
from 500,000 and 1 million that is, Clients00:02:17
value and love me and my design is valued in00:02:20
their eyes for 3 years in X the best of00:02:23
the best Well, this is important I think now I00:02:26
really don’t like it I myself fram myself00:02:28
five I because I think that Look00:02:31
better at my portfolio it speaks best00:02:32
about me and now there is so much00:02:34
info gypsy has become incomprehensible characters00:02:37
Therefore, you need to say right away I’m a pro I00:02:39
can be trusted relax now00:02:41
one pulp will go quickly I’ll read00:02:44
10 years in graphic design zero00:02:45
experience at your favorite school AK super right00:02:49
choice about a year on freelancing for 2 years Yeah00:02:51
super I00:02:53
understand everything So00:02:55
free school Yes by the way in the00:02:58
pinned comment we have a00:02:59
free school of yuxi design if anyone00:03:01
is interested with feedback go00:03:04
learn So So that is, I have a great00:03:05
practical experience and I want to share00:03:08
my experience today, today00:03:10
there will be a large detailed lecture on00:03:11
interface animation, all questions will be covered for you,00:03:13
all the nuances are an important nuance, most00:03:16
of the projects that animation00:03:17
will be shown to you. These are projects of00:03:19
APRO students and I will immediately assume the guys. Keep00:03:22
nervously ill pregnant women away from the screens of children.00:03:24
anxious and people with a00:03:26
weak heart because I will be00:03:28
myself and sometimes I also tell my mother how it is00:03:31
and everything else And let’s have a little00:03:34
nuance I still want to00:03:37
look at the camera, the00:03:41
damn filters Well, let it be like00:03:45
that, the designer’s chins never give00:03:48
rest Let’s though just like that in00:03:50
a corner as00:03:52
if everything is fine, so let's get00:03:55
started today as usual, I00:03:59
will make the complex simple, this is an important00:04:01
nuance, but there is another important nuance when I00:04:04
give some kind of lecture, my mission00:04:06
in general is to teach people to think and not to design00:04:09
Open a small secret Because if00:04:10
you know how to think, you can master any industry00:04:12
and the first thing you should00:04:16
ask yourself when creating a project for any other00:04:19
aspect is why the hell are you doing this,00:04:23
why do we need animation and Let’s get to the00:04:27
fact Recently, I interviewed a00:04:30
neuroscientist for a consultation Vyacheslav00:04:32
Dubinin is one of the most popular00:04:33
neuroscientists in Russia in general, the most00:04:35
popular and accordingly we just00:04:37
discussed movement with him, look00:04:39
movement - this is the strongest visual00:04:41
priority, that is, everything I say is00:04:43
directly based on scientific aspects and00:04:45
movement on the one hand, it involves and00:04:47
captures our attention, look, it’s not00:04:49
for nothing that I drew a tiger here because we are00:04:52
primitive people, no matter how we00:04:54
consider ourselves. But our evolution is 40,000 years old at00:04:57
most, and accordingly,00:05:00
first of all, our physiology is00:05:02
tuned to the tasks that we solved00:05:05
while living in caves and movement - this is00:05:07
one of the most key aspects that00:05:10
identifying it, concentrating on it,00:05:13
focusing, renewing attention. This is00:05:15
what helped us survive and the00:05:18
movement itself, we captured00:05:20
a point and watched it until we got00:05:23
tired of it. Well, until we understand that there is no00:05:25
danger or the movement pattern is somehow the00:05:28
same a pattern is a repeating00:05:30
model of behavior, that is, animation is00:05:34
always a strong Aspect. But on the other00:05:36
hand, it is also a dominant aspect. That00:05:39
is, it can create cannibalism of00:05:42
information on the site, that is. And if we have00:05:46
strong animation, then it is difficult for us00:05:48
to perceive the text Why How it00:05:51
works And look, the basic information00:05:54
on any site is given through text00:05:56
In general What types of content are there text00:05:58
photography video there are no other types of content00:06:01
that is,00:06:03
but emotionally it’s photos and videos Well, they00:06:07
also give specifics and texts specifics00:06:09
specifics the purest are theses00:06:12
This is the price of the product This is anything that00:06:14
is already, as it were, immediately00:06:17
significant before making a00:06:18
decision to leave an application or not to00:06:20
leave therefore the text is the very00:06:24
meat of our design when we00:06:27
draw something, design something and everything else we00:06:29
have to start from the architecture00:06:31
content and when the user00:06:34
analyzes the text, his00:06:36
analytical part of the brain turns on. And when we00:06:39
see animations, then we have another part of the00:06:41
brain that is responsible for creative00:06:44
creative urges and this is precisely the area.00:06:51
then the process and00:06:54
switching between these areas,00:06:56
analytically creative, requires00:06:58
brain effort, that is, stress is also caused by the00:07:00
creative part, well, the so-called00:07:03
creative part,00:07:04
and00:07:06
it relates to our primitive00:07:09
instincts, that is, we can involve00:07:10
some kind of process and it’s hard for us in a more00:07:12
modern, more relevant for us00:07:15
to switch the analytical part of the brain,00:07:17
that is, to involve it in animation, it’s easy for us to00:07:19
get out of there, it’s hard, so I’ve now00:07:23
explained to you the general essence of the mechanism of how00:07:25
animation works on the interface, we’ll00:07:27
now look at the specifics and briefly summarize00:07:29
the thesis of what I just told you, the00:07:31
more on the site in general that is, this is00:07:33
the main rule, there was just00:07:35
a justification before this. And now the main rule is00:07:37
working with animation, the more text on the site,00:07:39
the less animations a simple00:07:41
example, look, I made a site for00:07:43
multiphotos, this is one of the00:07:45
largest photo printing networks and the00:07:48
image quality will not be very high00:07:50
because there will be a lot of videos here00:07:52
But he has already loaded a little more,00:07:54
look at this site there is a00:07:57
lot of content so there is00:07:59
almost no animation here on such sites00:08:01
animation is only possible in the slider and00:08:03
animation of the appearance through00:08:06
translucent blocks is like standard00:08:08
animation on Tilda and sometimes also inserting00:08:11
video blocks and plus animation for00:08:13
pointing at some elements and a00:08:15
little bit of some kind of interface00:08:17
promo animation somewhere. Well, for example, they00:08:19
pointed at this circle, it00:08:21
increased a little there;00:08:23
there are no animations on such sites because And here00:08:26
We have an emphasis on content, structure,00:08:28
logic, there are a very large number of00:08:30
pages and00:08:32
each page is thought out in great detail, this is exactly what I have with00:08:35
this site that I made for00:08:38
multiphotos, just such sites cost from a00:08:41
million rubles and above another type of site A00:08:44
which I also did this oh Very00:08:45
funny site And I definitely made00:08:48
a video with an analysis of this site and I00:08:50
even came up with the name of this video And00:08:53
how the design of the site made me gay now00:08:55
we'll watch it together and have a laugh And this is a site00:08:58
for men's panties00:09:00
I don't know how to say panties correctly00:09:01
Well, it’s probably wrong, and00:09:04
I won’t show it here for a long time,00:09:06
just look at how elegant the animations are00:09:09
and everything else, this is a foreign client,00:09:10
the cost is about the same, but here the00:09:12
emphasis was not on working with logic00:09:14
because the sites are utilitarian, by the way,00:09:17
designers And here there is more emphasis on promotion00:09:19
emotional components Let's00:09:22
not traumatize the psyche, but I warned you00:09:24
at the very beginning. Now I'll00:09:26
tell you a little about the very essence, look. I adore00:09:28
non-standard00:09:30
sites that this multiphoto was originally00:09:32
given to me. Well, quite a very ancient,00:09:36
very old-school design of the site. And now00:09:38
I'll quickly run through, yeah,00:09:41
yeah, I00:09:44
agree, yeah00:09:48
so everything Yeah everything I will periodically00:09:52
look so as not to Terem contact that is,00:09:55
here the Design itself is the structure of the business, that00:09:59
is, everything was old school and I tried to00:10:01
give it a new breath00:10:03
to the business, there was a significant increase in00:10:07
sales conversion and the client is satisfied on the00:10:10
same site I tried to do00:10:12
so here the task itself is non-standard.00:10:14
You often make those sites for men’s for00:10:17
men’s underwear. I don’t often and00:10:20
accordingly I like it when you00:10:22
kind of delve into the needs of the client and how00:10:25
he is positioned. For the client, the name00:10:27
is lying, that is, the person who peeps,00:10:30
look, there is a category of men who00:10:32
they love this kind of underwear there is00:10:34
a dolcigaban Perhaps you have seen they00:10:36
always show it directly in their photographs00:10:38
and I am sure that when they00:10:40
wear this underwear They look in the00:10:42
mirror like Oh, how courageous I am,00:10:44
how sexy I am and everything else That is,00:10:46
I tried to emotionally count00:10:48
blindly person and through animation00:10:51
was actually able to convey this Let's00:10:53
look together now, scroll the animation00:10:55
mm And let's look at the site together,00:11:00
we're currently00:11:02
laying it out, look, we now have00:11:07
animation, that is, we and, accordingly, the00:11:10
general compositional part goes to00:11:13
this part because that it’s like these00:11:15
men, they say these narcissists a little bit00:11:19
and they kind of look like that Yes, I would like to00:11:21
be in the place of this man from behind00:11:23
whom he is watching And now we will00:11:25
scroll down We focus on the point,00:11:27
as if a soaked well, who is00:11:29
watching this chick now just a second00:11:34
Well, let’s do better00:11:39
animation here. And then if we scroll down the00:11:43
main page even to the end. Yeah. Well,00:11:47
here you go. You see, we have this and00:11:50
the logo itself, that is, the look that looks and00:11:53
we have this whole animation, it00:11:56
repeats this general one form and with00:11:59
the help of animation we were able to00:12:00
compensate for the lack of visual00:12:02
content That is, we usually have00:12:05
little content and we did this accordingly, that00:12:08
is, in one case we have a lot of00:12:11
animation content at least in the second there00:12:13
is little content animation maximum And00:12:15
you see we are just conveying this this is the00:12:18
emotional feeling that you are being00:12:21
watched, we are satisfying the00:12:23
narcissistic needs of our00:12:25
user, you need to be able to make such sites00:12:28
in general, I would say not not specifically00:12:30
like this, but you need to be able to, in different contexts of00:12:33
the situation, be able to include your empathy and00:12:36
enter into a person’s thinking, this is00:12:38
real X not Research00:12:40
Research is a tool How to understand00:12:42
the user, but directly the ability to00:12:44
understand and read the emotions and00:12:47
needs of your client and00:12:49
user So look, that is,00:12:52
animation is a tool As such and00:12:54
like any tool you can do00:12:56
it either well or badly. Well, you know, like poison00:12:59
it is either medicine or poison and in our00:13:02
case it either interferes or helps I have00:13:04
now given you the scales with which When00:13:07
can you use animation when you00:13:09
can’t I’ll quickly take a look and00:13:14
yeah00:13:16
so everything is super moving on And even00:13:22
before we move further on the00:13:24
animation I want to clarify otherwise I often00:13:26
see in the comments on my00:13:29
Instagram that people misunderstand00:13:31
animation, look at the animation on the website00:13:34
when it’s ready, I just00:13:36
showed you the animation on the00:13:38
website. For example, another one. Now I00:13:40
’ll show you the website00:13:46
quickly, this is the real website. And00:13:51
here’s what I’m telling you now00:13:53
showed this video and these are two00:13:56
different things, they are as different00:14:00
as the gma design and the already completed site.00:14:04
It’s about the same thing. When you00:14:07
show the site to the client, it’s the same00:14:10
video with animation that you yourself00:14:12
designed and But when it’s already been00:14:14
implemented, it’s already in production that00:14:18
is, there is a designed animation00:14:20
when you draw it in an auto effect00:14:22
and render it.00:14:29
That is, the design is done by gma animation in00:14:32
After Effects as well as one. Well,00:14:33
the tools there can be different, but00:14:35
we take that AFK is the most key and then this is00:14:38
your design and the animation is already embodied00:14:41
programmer Please write a plus And00:14:44
if you understand what I wanted to convey through the00:14:47
animations or a minus if it’s not clear00:14:49
While you’re writing, there’s a small important00:14:51
nuance and the website design can be implemented not00:14:54
only by programmers, thank God it00:14:56
can be done by webflow and Tilda,00:14:59
that’s what we have now Yeah pluses So it's00:15:04
all on webflow yes it's all on the wef site00:15:06
that00:15:10
showed everything super Okay I see00:15:14
Great This is an important nuance that00:15:16
people often have problems Well00:15:18
guys Now I'll tell you about the most00:15:21
important animation that00:15:23
is on this You can even finish00:15:25
the video if this will be enough for you00:15:29
But then it will be even more interesting even cooler00:15:31
animation But this is straight Base base foundation00:15:34
animation of the appearance look we are now00:15:38
this is one of my sites that I did00:15:40
for I have many advertising agencies00:15:44
design agents ordered sites yes00:15:46
It happens that colleagues order a00:15:47
friend a friend’s site lacks internal strength.00:15:50
I want a view from the country and so00:15:53
on by the way. Rate on a daily scale how do00:15:56
you like the quality of the design of those for example the00:15:59
following design I did this for n gy one00:16:03
of00:16:04
the largest not the largest one of the00:16:07
iconic galleries arvin So00:16:11
I can this is a real site now00:16:14
to show you these00:16:16
This is my student’s design We00:16:19
have help with commercial projects00:16:21
and our students do it At this level, that00:16:25
is Well, for now, while I’m studying, I’ll tell you,00:16:28
you teach people during training00:16:31
and then I began to notice that after00:16:33
training many relax I’m like, [ __ ]00:16:35
it, I taught you, let’s00:16:37
now00:16:38
do commercial projects together, we do00:16:40
commercial projects several times and then a person00:16:42
can change my curators himself without control00:16:44
At this level This is00:16:47
such a vital necessity00:16:49
because I still value my work If we00:16:51
teach together Let's consolidate the knowledge00:16:54
Now we'll talk, see What00:16:57
is appearance animation Let's use00:16:59
specific examples to directly open00:17:01
these sites themselves and TM agency, for example, open00:17:04
TM00:17:05
agency tem00:17:09
agency here you saw, you'll remember This is00:17:13
animation chips let's call it remember this00:17:15
animation of the chip, we'll come back to this a little00:17:18
later, then the chick line from left to right -00:17:21
this is from the fade And all the elements are from the fade, but00:17:25
the logo is at different speeds and the lines are00:17:27
globally common, the chick appeared from the fade,00:17:29
the fade - this was not visible from semi-transparency,00:17:31
became visible, moving on, chick00:17:35
again a line from a fade and You see, that00:17:38
is, there is an ensemble here, that is, in00:17:40
fact, simple animations and a line fade00:17:44
line fy everything And you, due to the fact that in the00:17:48
right order in the sequence you00:17:49
give it all, you know how such notes are00:17:52
Here I have crappy hearing Well, okay you00:17:55
understood I hope the general metaphor is the second00:17:58
animation of the chip, now we will talk about the chips in00:18:01
more detail, this is just one of00:18:03
the aspects of which we will analyze in more detail the00:18:06
animation of the appearance You see, it’s00:18:08
unusually interesting, this is also the animation of the00:18:10
chip, here’s the animation of the appearance And that’s it And here’s00:18:15
another chip three chips on everything on00:18:18
the page, usually all the features are on the main00:18:20
page because on the internal page you have already00:18:21
come for the content, but the00:18:24
appearance animation We have a very simple one and the line, that00:18:27
is, in fact, the appearance animation is the00:18:30
most global animation, that is, the00:18:33
animation that accompanies you throughout the site00:18:35
and, accordingly, them in the00:18:37
area there are from two to four on the00:18:39
headings, one or two types of animation on00:18:42
the lines, it’s always either from left to right00:18:44
or from the center or from the fade And more and00:18:47
more there is nothing along the lines, and00:18:49
text animation if there is a lot of text, I usually00:18:51
recommend using a fade, there is no need to complicate it00:18:53
because well, when a lot of small00:18:55
animations start to hurt your eyes00:18:57
and it’s hard for you to perceive the content.00:19:00
This is the trick on this site, just00:19:02
remember that here is some kind of00:19:04
animation that dilutes this one, I don’t00:19:07
say it too loudly, but animation that00:19:10
dilutes this one here's a general00:19:13
animation of the appearance here, here's also a feature00:19:17
here and accordingly By the way, why00:19:19
exactly this example was made00:19:21
because in fact we are making a large card of00:19:24
our products of our project and00:19:29
we can neatly fold it all out like this so00:19:32
that the cards are large and it does00:19:34
n’t look monotonous Imagine00:19:35
if they stupidly followed each other, it would be00:19:37
somehow, well,00:19:40
routine, a new emotional experience for00:19:42
the user and this involves him in the00:19:44
analysis of what we see the next00:19:46
project Well, here artwin Gallery is00:19:49
about the same thing, see Arvin R00:19:56
Win Uh-huh00:20:00
Yes And you see here the animation of the00:20:04
photo is still interesting. It’s how she00:20:06
appears from the fade and in a mask. Here But the00:20:10
animation of the text from the fade and below, here’s00:20:13
the anatomy of the animation, we’ll talk a little00:20:15
later, yes guys, please write, is00:20:18
the microphone wheezing when I’m talking to you,00:20:20
if that’s the volume? I can00:20:21
make it quieter That is, I have a question for00:20:24
you Guys, does00:20:25
it all look stylish00:20:29
or not? Write a plus or a minus00:20:32
because when I have such a movement in00:20:35
Well, for example, Michael Jackson, you know his00:20:37
Moonwalk, I did break dancing And00:20:39
when did I learn do the Moonwalk00:20:42
myself and the magic from perceiving00:20:47
Michael Jackson's Moonwalk has disappeared for me.00:20:49
I just see how he moves his legs and00:20:51
before I was like Oh wow, the00:20:53
emotional context was different.00:20:56
Thank you very much for the advantages, the sound is excellent00:20:58
Well, the sound is still excellent Cool00:21:02
here and there you can see this animation00:21:06
is characterized in fact, it is everywhere00:21:08
I came to this When in 201800:21:12
2017 when I updated the internal standards of my00:21:13
studio And accordingly00:21:16
analyzed 500 sites there of this And a00:21:20
- these are the best sites that were on00:21:22
HTML, we move on, that is, look at00:21:25
the animation appearance - This is the most00:21:27
universally useful animation. On the one00:21:30
hand, it is cheap to produce. That00:21:32
is, you came up with a global animation00:21:35
for headings for texts for lines for00:21:37
cards for photographs and, accordingly,00:21:42
hung it on all similar blocks00:21:44
throughout the site. But on the other hand, this00:21:47
creates an expensive it feels like a way of00:21:50
implementation. That is, you have created a global00:21:52
animation system and a person has00:21:56
the feeling that it’s as if each block00:21:57
somehow has a different00:21:59
content, a different feeling. He doesn’t have time to00:22:02
capture this one. Like how I say this00:22:04
when you see Michael Jackson’s Moonwalk for the00:22:06
first time you're like Wow, damn, how00:22:08
interesting and unusual, and then you00:22:10
understand what kind of things when you're a designer,00:22:12
you really don't have any magic, guys.00:22:14
Sorry, people, will you stop00:22:17
getting so high? Like the usual audiences of the country, But00:22:19
enjoy their emotions, too. That's00:22:23
actually a way to revive any00:22:26
static layout00:22:29
look at this is a project of one of my00:22:31
students on the block help on00:22:33
commercial projects this BC is included in the00:22:35
midle package p That is, I myself control00:22:38
all these projects so I remember how it00:22:40
was in statics. By00:22:41
the way, a client came to us, we gave00:22:43
it to the student here - it’s cool I00:22:46
need your opinion00:22:48
Write five if it looks cool Well,00:22:51
on a five-point scale that Dava is one00:22:54
if it’s not cool pka if it’s cool00:22:58
I’ll show you00:23:00
the magic now, it’s all the same, but now with00:23:03
the animation it looks completely different00:23:05
while you’re watching Not wheezes class00:23:08
well super yeah00:23:11
yeah oh Panzer breveri Ivan finished00:23:17
Please share Ivan How did00:23:18
you launch with your client I’ll00:23:20
show you your project today And the five and00:23:23
Look how the animation has become Write00:23:26
a plus if you agree that it’s become even cooler00:23:29
And I’ll explain to you now magic that is, in00:23:34
any fact of learning design or00:23:37
acquiring a skill, this design of learning00:23:41
must always be correct00:23:42
The pedagogical process is how you are given00:23:44
materials and00:23:45
here are the pluses Super Now let's00:23:48
look at the same thing, the next project is also a00:23:50
commercial project of my student, I'm00:23:52
specifically showing you today we'll00:23:53
look at different types of projects and00:23:55
festival gatherings and, accordingly,00:23:58
close to reality and completely everyday00:24:02
examples. That is, I will show that animation is00:24:04
relevant everywhere and It is a working tool00:24:07
and does not depend on the topic itself. Please00:24:09
note that there is not a single photograph here at all,00:24:10
in fact Yes, there are00:24:12
no photographs at all Well, a video from the00:24:14
client and how it looks Cool This is for00:24:16
those whiners who say It’s a00:24:18
must oh with good photos00:24:20
you can always do it well guys everything is00:24:22
always in your hands look the person00:24:25
drew a beautifully00:24:27
cool gi from the point of view of statics that is, the00:24:31
layout is static it already looks cool Well,00:24:33
just by analogy now look00:24:36
how it looks completely different with the animations.00:24:37
Here's a feature on00:24:48
the header. Micro feature00:24:50
here is the animation of the appearance, there00:25:00
was an animation of the appearance. Let's turn on the animation of the appearance, and here the feature is here, by the way, also if you look at the animations. There were also features you can see. That00:25:02
is, there are animations of the appearances and in them, in the00:25:06
animation of chips, we’ll00:25:09
talk about chips a little later, the main thing is that while you’re00:25:11
watching, you should already notice this, so00:25:16
look at how the magic of appearance animation works.00:25:19
I’ll now show you an example and00:25:22
I’ll be interested, did you catch the parallel00:25:26
between what happened before how they00:25:28
chick-chick were going to appear and what it00:25:30
looks like Now I think everyone remembers Harry00:25:32
Potter, especially for the New Year, everyone00:25:35
has already updated how he looks there And everything00:25:37
else and remember directly in the00:25:40
first part he touches the wall and00:25:42
it began to gather in every00:25:44
adventure film who00:25:46
has enough budget there is Indiana00:25:47
Jones or something else all the time like this,00:25:49
something comes together and uh00:25:53
involves us in some kind of process. What00:25:55
is the feature, I’ll tell you a little later, that’s how it is for00:26:00
me00:26:03
and the animation is very complementary. Here and here00:26:06
accordingly, there are00:26:08
subjective comments of this kind, the animation was a bit of a shame00:26:11
And here it’s gorgeous on your00:26:13
projects You can tweak it yourself or00:26:15
something else My task is to convey to you the general00:26:17
aspects Well, it’s even more inconvenient00:26:18
to watch during the webinar here the speaking00:26:20
head There’s something else - then and everything else is shown to you in a00:26:22
quick format When you00:26:24
go through the site and when you watch the video,00:26:26
these are different things, the reason for this aspect,00:26:29
look at Do you agree with the fact that And00:26:31
this and how these cubes00:26:34
appear very similar to the animation00:26:36
that was before Write a plus or a00:26:39
minus why am I telling you this? I want you to have00:26:43
real UX in your head, but00:26:46
UX is preserved - this is User Experience, the00:26:49
user’s experience is more accurate.00:26:51
And as if practically using this00:26:53
word, UX incorrectly understands by it00:26:56
only one prototyping and one00:26:57
research are the same of the tools00:26:59
to achieve how to understand what the00:27:02
user is feeling, and00:27:04
Okay, look, the plus sign is super Magic Yes,00:27:10
that is, I want you to feel00:27:12
This is the most important nuance You must00:27:14
empathize with the user, be able to understand00:27:17
him in terms of emotional,00:27:19
functional, rational, and so00:27:21
on. emotional and rational,00:27:23
this is a good thing, it already sounds like damn it,00:27:25
sometimes you bring out such pearls.00:27:28
Okay, look at the animation of the appearance - this is an00:27:31
involving process of building00:27:33
a system. I’ll explain what this means from the00:27:35
point of view of psychology, a person is built this00:27:37
way. Gestalt says about this00:27:39
that we are trying. Everything around and to see00:27:42
in everything the shape of five trees, a forest and there are 1000:27:46
people and a crowd, that is, we first see00:27:49
that the crowd identifies this for themselves and00:27:51
then we begin to individually00:27:53
perceive people and, accordingly,00:27:55
When we are shown some kind of jumble00:27:57
of objects00:27:58
For us, this is one of these you need to create00:28:02
some kind of system And then the designer00:28:06
put together a chick for you like this, look how it00:28:09
came together Oh, how [ __ ]00:28:12
beautiful Thank you for making everything so00:28:14
clear That is, excuse me,00:28:17
I’ll just use swearing to00:28:18
convey the emotional, such primitive00:28:21
aspects of inner sensation Write00:28:23
minus if you don’t like the match, you have00:28:28
every right, then I can shorten it00:28:30
or add a plus sign. If it’s also possible, in general for00:28:32
such transfers of aspects, that is, a person00:28:36
enjoys when you carefully00:28:39
put everything together for him and in films, this is the feeling00:28:41
when bam it’s and some kind of system00:28:46
has come together and your brain didn’t spend a single00:28:48
drop of energy on this Well, super thank you, otherwise00:28:50
I’m swearing during work, I00:28:53
actually love swearing there, like, really,00:28:55
but I work with girls, that’s why I’m00:28:58
old, I’m a feminist from the point of00:29:01
view of hiring a team Mostly girls work for me.00:29:04
So look, plus the animation of each00:29:08
block. That is, this is a pleasure for the brain,00:29:11
like an active orgasm, let's call it and00:29:14
plus the00:29:16
animation of the appearance of each block - this is why I00:29:18
'll explain to your attention How it00:29:20
works Let's see, and so we00:29:25
looked agency website for example,00:29:29
I went to the website I've already looked at 90 sites00:29:31
a little, I have a routine I'm tired00:29:34
of everything I go to the agency and look00:29:36
Let's just analyze00:29:38
people's emotions together Let's copy Ctrl C00:29:42
Ctrl V so quickly00:29:45
Yeah it's hard to trust people who never00:29:49
swear swearing yes Yeah Well, one minus00:29:53
Well, I’ll be a little smaller then Okay,00:29:55
figs with it, but something doesn’t load normally,00:29:58
but the gist is that00:30:01
some block has appeared. I’m so oops, I’m interested in the00:30:03
second block, the third, the fourth, the fifth, and in00:30:05
some order that’s all00:30:06
appears and it’s interesting to me, for00:30:09
example, you see to I’m so oops again,00:30:12
attention that is, and we have to00:30:15
juggle Well, now I’m with00:30:17
chopsticks Yes, I’m holding chopsticks like that, juggle with a00:30:21
person’s emotions,00:30:24
that is, say Try now this00:30:26
and then look here and now here and00:30:29
now I have resumed my attention and00:30:31
look, here I focused on this00:30:33
and here it appeared, and so and00:30:35
so, that is, this is a real00:30:37
understanding of00:30:39
emotion and what is happening in a00:30:41
person’s head, we must predict his00:30:43
action,00:30:45
juggles, and so on we move further,00:30:49
that is, here is the animation of the appearance, it is needed00:30:52
for this, that is, two main aspects: a00:30:54
cognitive orgasm and00:30:58
How to create such an animation I have already00:30:59
told you a little bit, but now I’ll add a little,00:31:03
look, we are coming up with one or two00:31:06
global animations, maybe three or four for00:31:08
which aspects we will come up with for00:31:10
headings appearance of00:31:12
headings headings are sometimes large and00:31:13
additionally small for them or the00:31:15
same animation appears for example00:31:17
like this the headings are the most frequent of the00:31:20
strokes When they appear I will show now for00:31:22
example just either for large ones with a00:31:24
head of some interesting letter00:31:25
and for small ones like since it’s a little simpler,00:31:28
text animation is always almost from a00:31:30
fade or from a fade and a little from below, sometimes00:31:33
a little from left to right to right animation of the00:31:35
appearance of a photo It’s somehow00:31:37
beautiful with a mask there’s everything else and the00:31:39
line animation I already told you, in00:31:41
principle, come up with this one00:31:44
Spectrum of animations And you have enough so let's move00:31:48
on By the way guys Don't forget00:31:49
to like if we collect 100000:31:51
likes in 2 days then this video00:31:53
will be saved on tube If not then it will remain00:31:56
only for my students00:31:58
So we will come up with these global00:32:01
animations and link them to all objects of00:32:03
yours design like this in this example,00:32:05
look at the animation, photos by the way,00:32:07
you saw this and this was done by a website for one00:32:10
of the00:32:11
largest companies that00:32:13
deals with these it services. Well, it00:32:17
hires programmers for large companies and00:32:19
Pay attention to how everything appears, that00:32:21
is, you are already through the prism of what I00:32:24
told you, you can see just this00:32:26
moonwalk of Maxon That is, how he00:32:29
raised his leg there, moved it back,00:32:32
raised the next leg, moved it back And00:32:34
this is the main thing, the00:32:35
Nastiness of these actions is synchronized and00:32:38
regarding the little trick, let’s move on,00:32:43
yeah, so ask all the big questions in at the00:32:46
very end, I00:32:48
will answer all your questions in detail. So, on the main page,00:32:53
place one or two interesting animations.00:32:55
Wow animations, this is just an animation of chips,00:32:57
that is,00:32:58
dilute it so that the user does not00:33:00
see patterns of repeating00:33:04
behavioral models of animations;00:33:06
repeating animations should be diluted with some00:33:09
non-standard ones, then it will do nothing at all00:33:11
will not understand and will think that everything is somehow00:33:12
varied but at the same time somehow00:33:14
systematic and logical, and this00:33:16
pleasant, as00:33:18
if easy, deception is what he needs to create. That00:33:22
is, this is exactly the variety of perception of00:33:25
general animation Let’s see here what00:33:26
I did Is this this for Is this a serious00:33:29
company that deals with00:33:30
real estate Let's take a look together00:33:33
and here you see the animation of00:33:37
the chip now for you uh yeah00:33:45
by the way uh who is the free00:33:50
design school pinned to the comments there00:33:52
will also be more lectures on the typography of00:33:55
composition A and everything else So00:33:58
that you like the lectures, you can also take00:33:59
free training with feedback And00:34:02
now about this site Let’s00:34:04
see together what it looks like in00:34:05
reality firstly, I’ll show it at the same time,00:34:10
watch the content There was a00:34:14
small fic Well, as usual, it’s boring and boring00:34:16
And all this had to be presented boring00:34:17
and tedious and this too I like tasks like this00:34:20
What do we see when we open the00:34:23
site a feature that is, like an animation of00:34:25
the appearance but somehow it appeared in a non-standard way00:34:26
such a cross feature is already nice00:34:28
then they gave us this photo next00:34:31
Look You can see the feeling of depth00:34:35
usually the photos on the cover are them00:34:36
small here and uh, we made it big and00:34:40
due to the fact that there is also animation here,00:34:42
which kind of immerses a person,00:34:44
involves him in a downward movement, and it’s00:34:48
directly non-standard because00:34:49
it’s not rectangular in proportions and it’s00:34:52
vertical, it kind of emphasizes all this00:34:53
geometry and you’re like Damn it’s a00:34:55
cool interesting unusual experience and you’re00:35:00
ready to have a look and it kind of goes against00:35:03
the rules, that is, in00:35:06
all our designs we should break the rules a little00:35:07
because the rules are good00:35:10
but the rules are a little bad because00:35:12
And you always want some kind of novelty brain00:35:15
This is how it is structured thanks to novelty and00:35:17
curiosity. By the way, we have invented a lot of things.00:35:19
But at the same time, we want00:35:22
to save energy and therefore we choose a00:35:24
more understandable, familiar pattern, like00:35:26
this [ __ ] Paradox on the one hand,00:35:27
but on the other hand, it is the ability to00:35:30
balance, as if to walk. This is00:35:31
what rope and makes a super designer a00:35:34
super designer such a cool00:35:36
name super designer00:35:38
So you can be one, look, that00:35:42
is, here it is one trick, let's move00:35:45
on, the chik has been fixed, darkened and00:35:48
it starts as if one sheet of paper, a00:35:51
second sheet of paper, a third sheet of paper,00:35:54
here we also have a non-standard one animation of00:35:56
appearance slider00:35:58
one more one more one interestingly00:36:02
interestingly it knocked down our kind of free00:36:07
pattern of perception of this, that is,00:36:11
the concept from the client said We must00:36:13
We really want to do it cleanly00:36:15
and structurally clearly, this is a word about those00:36:19
who think that someone orders Russian Behind00:36:20
ok, clients immediately00:36:22
say We want it to be clean and neat and00:36:24
to make it clear Russian Behind is not about00:36:27
that That’s what we see here,00:36:30
purely logically, everything is clear in great00:36:35
detail That is, this is a good, understandable00:36:38
commercial offer from the00:36:40
developer himself about these animations,00:36:42
what functions does it perform in the first place? the first ones are00:36:44
emotional, that is, we consolidate00:36:48
here the aesthetics are read as elegance,00:36:51
long elongated light shapes - this is00:36:54
elegance, as it were, and look at this moment, on the00:36:57
one hand, we seem to be00:36:58
talking about various convenient things00:37:01
that we can help you find, and on the other00:37:04
hand, a very important nuance is what's00:37:08
interesting here is that such a trick is that00:37:12
we needed to00:37:17
place identical blocks one after another. Well, look. Imagine00:37:19
that there is this block and then behind it there00:37:23
will be this same type of dull site and with the help of such animation the overlap00:37:26
looks interesting, but it does00:37:28
n’t fit it read the presentation00:37:32
closed Well, okay, no big deal, now00:37:35
I00:37:38
’ll open it Yes, it’s00:37:40
funny,00:37:42
Okay, let’s save it so it’s nothing, I’ll00:37:45
quickly distract you with comments00:37:47
Russian or Russian aka Russian - this is00:37:50
when birds, butterflies and everything else this00:37:52
design was relevant 10 years ago I00:37:54
drew it 10 years ago I gave it up even when I was 12 years old00:37:57
in 2010, he’s still drawing a00:37:59
very amazing thing, the palak effect. Yes,00:38:02
and that effect. When in the background it’s00:38:04
moving at a different speed, and in front it’s a00:38:07
prolac effect. It’s actually from computer00:38:09
games. Who remembers her? Sega And on Dandy you have a00:38:12
background I was moving at the same time with you, but on00:38:14
Sega the background was moving slower and00:38:16
it felt like there was some00:38:18
kind of depth, so let’s move00:38:25
on, I adore myself00:38:29
and another00:38:31
project now we’ll00:38:35
quickly talk about You see how many of your00:38:39
favorite00:38:45
slides are here, and now I’m giving you another one I00:38:51
’ll show you everything on the site, look at it’s also a cool00:38:56
site I like it for one of the00:38:58
largest companies Cody and here is the00:39:00
animation of the appearance of the feature here due to00:39:03
this block because it’s big00:39:06
emotional Here’s this They’ve already00:39:09
added it themselves Here’s the feature itself00:39:12
Look at the slider itself it’s cool00:39:16
we need modern architecture - this is00:39:18
minimalism and we needed to reflect it in the design00:39:20
That’s it, and I’m straight to the00:39:23
owner of this business, he’s a00:39:26
billionaire, a wealthy adult man with00:39:28
such character, it was nice to00:39:30
work with him, I show him and he’s00:39:32
so straight, I see how his face looks00:39:35
that is, I already see how he is like this, I00:39:38
show him all this, he is so damn00:39:39
cool and00:39:41
And this, again, is that modern00:39:45
clients00:39:46
And even if they seem to be from such a00:39:50
conservative subject as real estate, they00:39:52
can understand and read good00:39:55
design That’s00:39:58
all maybe guys, that is, good00:40:00
design is in demand on the market, okay,00:40:03
let's close Oleg, then I'll show you more of him. So00:40:07
look, the feature there was an00:40:11
animation of the appearance on the slider, that is, the00:40:14
usual chips are from one to three, three00:40:19
- this is the most optimal Well, no, two or three is the00:40:21
most optimally the first thing is always on the cover00:40:23
you create some interesting thing to00:40:25
involve a person, if not with animations then00:40:28
you can insert good 3D illustrations00:40:30
or photographs there. But the best thing, of00:40:32
course, is everything in combination, then somewhere in00:40:34
the middle there is a small reverberance and00:40:36
at the end some small nuance maybe00:40:39
something00:40:41
twitches that he remembers the beginning,00:40:43
the end and somewhere an emotional middle00:40:46
or two, but it’s better if we have three to five00:40:48
in the middle, the person will just have slate00:40:50
flowing, he will say [ __ ], I’m here for00:40:52
Information and not for all this animation That00:40:54
is if you are some kind of00:40:56
fun it should be appropriate thing everything00:41:00
should be appropriate we00:41:07
juggle the00:41:09
emotional and rational experience of00:41:11
the user00:41:12
So write on a scale of ten00:41:14
whether everything is clear, logical lecture Do00:41:17
you like it like that and I will quickly answer00:41:20
while you vote the animation should be done00:41:22
in the author's 3D effect you need to do Cinema and00:41:25
Blender, so00:41:28
there are other ter for example for00:41:30
animating interfaces, it’s simpler but you00:41:32
can do it faster But AK00:41:35
can actually do everything there Thanks00:41:37
for the dozens I’m very glad that you like it00:41:39
guys So now we’ve talked00:41:42
about the base the base that’s enough for you for 99% of00:41:45
sites and now we’ll start digging into the00:41:48
individual most interesting most00:41:50
complex situations with animations00:41:53
So show me some sites with numi themes, I00:41:57
’ll show you something like electrical installation, I’ll00:41:59
show you a normal building device, and I’m00:42:02
saying that everything is possible So00:42:05
the story is moving, look, I made the00:42:08
sites for one00:42:10
company it’s like an opera So00:42:15
there’s a political character, I’m not a00:42:19
politician myself. Let’s be honest, I’m00:42:21
not a [ __ ] politician at heart. And if someone asked00:42:23
me when they asked me, tell me your opinion00:42:24
about politics, I don’t care about politics at all,00:42:26
I’m not into it An expert in design00:42:28
An expert, so no, ask only00:42:29
what I’m an expert in. And I think in general, it’s00:42:32
necessary to always formulate Tom, but in general,00:42:34
let’s move on.00:42:36
So, I’m trying to make the world a better place through00:42:39
what I can. I’m creating a real community and00:42:41
everything else. That’s what I recommend to you. look at the same thing00:42:44
What a beautiful animation of00:42:48
the narration chick-chick-chick00:42:51
and let’s try to open this site00:42:54
and look, it’s great,00:42:59
look I accidentally reloaded00:43:04
the page yes This is not the same Rus00:43:07
to this is due to the fact that at the beginning some00:43:10
technical problem broke for me - then a failure00:43:12
occurred And this is how it00:43:14
happens psychologically Well, it’s okay, watch the00:43:16
animation, the narrative animation - This is00:43:19
for long grids in real life, I’ve had00:43:22
very few orders from commercial sites00:43:23
in my life, I’ve done about three or four00:43:25
longreads, one for a TV gallery, the other for00:43:28
here these guys are the third for Oleg Now I’ll00:43:31
show you Oleg DOW is one of the iconic00:43:33
artists and directly And what I00:43:37
wanted to bring this to is that,00:43:42
uh, this is not so often ordered, but it’s00:43:46
very cool so that you can00:43:48
make something for yourself. Take any topic of00:43:49
any kind. then interesting in design and with00:43:51
laying it out on webflow or on Tilda,00:43:53
here’s a site. And why I like the design of the00:43:57
site, look I wanted to convey And in this00:43:59
site design, that is, I adore it, that is,00:44:02
look at the promotional sites I did back in 201000:44:05
for Honda Rostra for Panasonic I00:44:09
made such sites, it just blew my mind00:44:12
And when you become more mature,00:44:14
you try, so I just taught00:44:17
myself to do a hyper task from a minimum00:44:19
object to create the most complex Well,00:44:22
ingenious things Please tell me on a00:44:24
scale of ten whether this is all cool for you00:44:28
or not Did you succeed? I need to make it with a minimum of00:44:30
objects. Cool. I’m interested in your00:44:33
opinion. You have the right to put00:44:36
this and a one, for example, I hope there00:44:38
will still be high scores. The point is the00:44:40
following. I want you to just00:44:42
understand me, my personal approach with my00:44:44
students, I’m not promoting it. Wow, it00:44:47
blows the roof off a lot there00:44:49
they suck at visual elements, especially on posters.00:44:52
But I have the right to do it on my projects.00:44:54
Well, it’s just minimalism, minimalism, and00:44:56
accordingly, how do I00:44:58
convey emotions here? Look, I wanted to.00:44:59
Perhaps you’ve ever seen books of00:45:02
poetry, for example, by Yesenin or someone else,00:45:04
and me I wanted to convey some of the00:45:07
lyricism of the poems here and,00:45:11
accordingly, the lyricism of our outback.00:45:14
That is, what task the client00:45:16
set for me, I handed it over accordingly,00:45:18
that is, look, we now seem to be00:45:21
immersed, it’s as if we are walking00:45:23
along with this character, it’s gone and00:45:27
then we have it on the left fire on the right00:45:30
statics then we have We seem to00:45:32
look like this with our eyes And what an00:45:35
interesting deep Russia we have This is my00:45:37
main message This is what I wanted to convey00:45:40
They had this kind of task The00:45:42
client stopped and now we00:45:45
seem to look into the depths You know when00:45:46
a person somewhere in the distance you look just00:45:48
wants to focus the technical department the00:45:50
section is reviews and news and here is the section00:45:54
that, as it were, the00:45:57
duality of our country shows00:45:59
diversity and look we00:46:04
scroll, that is, and so you, due to00:46:08
these micro nuances, create this new00:46:10
experience here this is a story Let's00:46:13
now give you another one and I'll show you such a project00:46:16
Oleg DOW - this is one of the iconic00:46:18
photography artists who00:46:20
used Photoshop alone for his00:46:23
covers. That is, you may have seen00:46:26
Photoshop updates his cover once a year00:46:28
and he used it for himself so00:46:32
pony to the point super if if the design were00:46:34
poetry Evgeny was a poet yes This is very00:46:37
touching Thank you Daria this is00:46:40
really who I am How I wish I could00:46:42
make films as a child and make00:46:44
computer games and then I didn’t do it00:46:47
Let’s00:46:49
honestly act in Russian cinema This is00:46:52
probably a mess Well, except for the film,00:46:54
the boy’s words I guess they surprised me, they surprised me, the00:46:57
guys were skeptical about the first two00:47:00
episodes, but then they turned it around okay.00:47:02
Okay, I’ll now show you one of the00:47:05
most iconic artists from the site00:47:06
that I’m doing, and accordingly, it’s00:47:08
right there, it costs about 1 million rubles.00:47:10
Look,00:47:13
and00:47:15
now what do we see here? Here we see00:47:17
his work, that is, and what a nuance00:47:21
And it’s like we’re walking through the creative00:47:24
gallery of00:47:27
Yoshkin00:47:28
Matryoshkin, we’ll have to get lost in00:47:30
time So, accordingly, the photographs00:47:33
move00:47:35
on. I hope they won’t be for art. Okay, we’ll00:47:39
do it. In general, But00:47:43
I want to show you guys That’s it I hope00:47:47
Yes, you may have time in the EU, it’s possible to00:47:50
watch this video before it’s00:47:51
banned00:47:54
So look, we have a narrative00:47:57
going on. That is, you’ve seen the work of this00:47:59
artist, that is, the main essence that00:48:01
we see in his works is, and on the one00:48:05
hand, what we see is that I’m worried about the essence00:48:09
per, we first look at his work, work a,00:48:11
stretched out as much as possible across the entire height of the00:48:14
screen That is, it’s as if we00:48:17
walked through the gallery, we were inspired by his00:48:19
work, they are dual on the one hand, they are00:48:21
ideal on the other, they are repulsive,00:48:24
and then we go to a about usually00:48:28
pages Eu no one ever00:48:30
visits artists But this is the most and but this is no00:48:32
less important part because the00:48:34
emotional part that you And see00:48:36
in this artist you then buy and00:48:39
directly from us and his work is a00:48:42
story about him and his and the transformation of00:48:47
these works is friend in each other and00:48:49
the transfer of common lines between them and the general00:48:52
feeling of discomfort when reading but00:48:55
enough to00:48:57
involve you and the sun was comfortable and00:48:59
look a little feeling of00:49:01
dizziness with the help of this thing00:49:03
We created it non-standard and and00:49:06
reality This is perception at the same00:49:09
time this is like the continuation of the development of his00:49:11
gallery, that is, we pass on This is all this,00:49:14
this has all turned out so well, and00:49:18
this is the00:49:20
trace and, accordingly, the end of all00:49:24
this, we are breathing in here already Koti, a large00:49:27
colossal number of exhibitions in00:49:29
which he participated and the opportunity to00:49:32
contact them and buy this work00:49:34
Please write plus did00:49:36
I manage to convey the emotions that I00:49:38
told or not this is one of my00:49:40
last works I think it’s brilliant,00:49:42
that is, I wanted it Brilliantly with all00:49:46
modesty because I have the right00:49:48
you know how it is Aida son of a [ __ ] Aida00:49:51
Well done Pushkin said this to himself I00:49:53
think we have the right to evaluate00:49:55
our work positively, because here it00:49:58
seems to me that there is no more to be added, no less to be taken away. That00:49:59
is, this is very cool. I think00:50:03
it’s the best example when a designer00:50:05
himself creates art two. Yes, I just wanted to00:50:06
convey the genius of his works00:50:09
Oleg00:50:11
and I don’t think it turned out in00:50:13
full, I’m embarrassed to say Well, let’s be00:50:15
honest, this is what happened about the00:50:19
narration. This is exactly the second site00:50:20
where they showed you the narration and the00:50:23
narration is usually a horizontal00:50:24
scroll and with a transition a vertical scroll,00:50:26
that is, all the time there are no global00:50:28
animations Here all the time some kind of00:50:30
movement is happening and your task00:50:33
is to surprise a person with every step.00:50:36
So, why do we still need00:50:39
animation and some interesting one? This is00:50:42
also the highest level of animation that00:50:45
I adore is to create useful actions,00:50:47
look, the client gave this block and three00:50:50
photographs now we'll scroll through this00:50:52
block again, look here's a coldie description and three00:50:57
photos of the design. You should have put it like this, like00:51:00
this, it would have been00:51:01
bad, but I directly came up with00:51:04
this animation where we have it on the left and we00:51:07
seem to00:51:10
scroll Three photos one00:51:13
action and a capacity three actions It00:51:18
turned out cool, that is, and we kept00:51:21
this minimalist aesthetic throughout the00:51:23
design, but were able to succinctly include more00:51:27
content, the first option and create00:51:30
useful actions, the second, but our00:51:33
machine guns are also a non-standard theme of a00:51:36
sports carbine, and here are sports00:51:40
carbines I studied the trek myself a little00:51:43
I was involved in sports shooting and there, in00:51:46
general, the essence is that you don’t00:51:48
understand [ __ ], so you want to buy yourself a00:51:49
carbine and start saving yourself money,00:51:52
you don’t understand, that is, there are standard00:51:55
options, there are00:51:57
civilian weapons. And then there are00:52:00
sports carbines, and you go to their00:52:02
website and there they are so poorly made and00:52:04
you don’t understand why you have to00:52:06
pay 200,000 And here you seem to00:52:08
buy another 100,000 for 50,000, you add a body kit to00:52:12
its body kit - this is a collimator00:52:14
sight, something else will change there and everything00:52:15
else, but it00:52:17
was necessary to explain why here you00:52:22
have to overpay and get a00:52:25
high-quality object, look,00:52:27
here we have a carbine, here we show the bolt group. We show the00:52:40
firing pin, we show the guide. That is, while you and Kroly are talking about the object itself, the trigger mechanism, the cocking handle. That is, it is00:52:43
thus here and in great detail00:52:46
all the stories are very clear Here is the cover photo itself00:52:49
Pay attention horizontally00:52:50
by the way because the product itself allowed00:52:53
the context of the situation to pull it out and we00:52:56
already have IT directly the story itself, that00:53:00
is, again I ask you if it was possible to00:53:04
clearly tell about this, as if00:53:07
the anatomy of this weapon of this00:53:10
sports equipment is better so,00:53:14
because this is sports00:53:16
equipment, tell me Write the pros or00:53:19
cons, this is the first nuance, the second nuance, I00:53:21
wanted to convey the emotional feeling,00:53:24
look, the men who do this,00:53:27
they are actually children inside because00:53:29
it’s a little bit of a toy according to internal00:53:32
feelings. That is, when they buy00:53:33
such a thing for them this is, first of all, an00:53:36
emotional memory of how they00:53:38
played war games as children, that is, and as a00:53:40
child you also loved films about this00:53:44
or that Mission: Impossible, you00:53:47
know, some of those action-adventure00:53:49
blockbusters, and there was always00:53:51
a briefing there - this is when you know00:53:53
the hologram appears and you00:53:55
say something like here, our enemy will be here, there will be00:53:57
some kind of secret weapon, and we00:53:58
need to take it all there, and I wanted to00:54:00
convey it through a serious search so that on a00:54:04
subconscious level, so that he00:54:05
would consider it and so that he would understand, like, damn.00:54:09
How do you want us to pulled out the right00:54:12
emotion that he himself really00:54:14
wants to experience. Thank you for00:54:17
the advantages and for your understanding, and00:54:22
here and now this is the highest level of animation, that00:54:25
is, not just when we involve00:54:27
them. But there are even deeper ones and there are still some00:54:32
animations to compensate for the content, so I00:54:34
did for brand chi Koli and website design00:54:38
This is for a modern audience there is00:54:42
just a modern audience there boys and00:54:45
girls who are modern00:54:47
European boys and girls who have00:54:49
trends00:54:50
there well there they are modern00:54:53
trends and this product was made for this market,00:54:55
well, you understand about what00:54:56
trends now they say too many words,00:54:59
you’re afraid to blurt it out, although I’m the only one00:55:02
saying it. You need to be more careful with your words.00:55:04
But look about this site,00:55:08
in fact there were only five00:55:09
products and descriptions for them, nine more00:55:12
posts for the blog, there was no more content00:55:15
and you accordingly, you try to00:55:18
compensate for all this, firstly, and with color,00:55:21
form, composition and animations to00:55:24
create in a person that there are not just00:55:26
five products there, but some kind of00:55:28
serious site, that is, with the help of00:55:30
rich visual techniques you are just00:55:33
compensated for the lack of Content, this is00:55:35
exactly what a store with underwear for00:55:37
men, that is, boutiques, they usually00:55:40
don’t have any content. And you owe them, but still00:55:44
create some kind of emotional content00:55:47
due to your visual techniques, and00:55:49
I also like these lines, we’ll00:55:51
look together now, look, they are00:55:54
dividing stripes if If there00:55:56
weren't any animation on them, we'd just00:55:59
lose the separation between blocks00:56:03
like this OKAY in this video you'll show how to00:56:07
implement animation in the author's effect00:56:09
guys, there's a lot of such videos. And00:56:11
look, I'm not Let's give you a little00:56:14
nuance00:56:16
and the animation in the author the effect is done very00:56:19
simply, this mechanical action of such00:56:21
videos is simply a lot on the Internet, it’s simply00:56:24
immeasurable How to do it in animation in aek but00:56:27
what’s the use of the tool If you don’t know how to think,00:56:29
my task is to promote00:56:32
thinking to use the00:56:34
tool Do you agree with this That00:56:37
is, if you came for mechanical00:56:38
execution I have a lot of lessons on rice,00:56:41
can you find some more lessons? But00:56:43
today we are learning to think about things like this. Here’s00:56:46
what I’m telling you now in detail,00:56:49
no one will tell you even in00:56:51
paid courses. So00:56:54
Vyra mechanically00:56:58
learn how to use the tool or be able to think00:56:59
how to use it Okay and00:57:02
accordingly, Oleg, who I00:57:03
was talking about now, the other photos are not00:57:06
like this, but I told you the general00:57:09
metaphor and interaction with this and00:57:12
further Yes, thanks for00:57:17
the pluses, today we turn on the brain Yes, there are tons of00:57:20
mechanical lessons on the00:57:22
Internet because no one00:57:24
wants to think But guys, this is the most scarce thing here00:57:28
if you don’t know how to think, tomorrow you will be00:57:29
replaced by a neuron, a neuron doesn’t know how to do00:57:34
abstract tasks, think abstractly,00:57:38
and I see, and people have forgotten how. Now00:57:41
this is what I’m promoting, so look at the00:57:47
system functions, and the system functions00:57:49
are very clear. In general, you00:57:52
appear, it00:57:53
floats out here. this was Ingostrakh,00:57:56
it was made by the Ingostrakh website,00:57:59
Diy, he was made by a former graduate of Aka, I00:58:02
participated here and I’m pleased, that is,00:58:04
everything that I’m telling you now, all00:58:06
this went through me and here are the animations, this is a00:58:09
system animation, the next system00:58:11
animation is also a student who made a00:58:14
commercial project with our help you see the00:58:16
hover on the card, you can create00:58:17
some kind of trick, here I hovered over a00:58:25
light silver linen00:58:27
site, let's move on00:58:28
Festival00:58:32
animation Well, this is the most fun for everyone00:58:34
but the most stupid00:58:37
Mostly in half the cases What is00:58:41
Festival animation, see if you00:58:44
go to the Awards website You often00:58:46
in any case, you are faced with00:58:47
the thought of how the [ __ ] I can use this in life,00:58:50
look, we go to the00:58:53
VS website and you look cool, bam,00:58:59
such a thrill And when a client comes to me00:59:01
who has everything This may come in handy, but the00:59:04
spoiler is never here, but and,00:59:08
accordingly, you look So00:59:09
you think about this, what should I do with this, how should I00:59:11
use it? So I’ll tell you now,00:59:14
look at everything. Well, in the world you00:59:17
need to be smart, mechanically00:59:20
reusing something won’t lead to anything.00:59:22
Well, that’s logical. Although many people do00:59:24
n’t understand this. this word is what you need to00:59:26
be able to think, look, now let’s look at00:59:29
why festival websites are needed in general,00:59:31
the thing is useful, in fact, their goal is00:59:34
to create a unique experience. But the problem with00:59:37
festival animations is that these are00:59:38
exhibition samples, remember the word00:59:41
festival animations, this is also on the site00:59:44
at other competitions, these are exhibition00:59:47
samples that is, they are good for competitions00:59:50
but rarely for clients But00:59:52
in general, it’s very useful, I’ll explain, but there is a00:59:56
concept car, these are some kind of hyper new00:59:58
cars, there are fashion shows. That is, all this01:00:01
is shown in front of each other in01:00:02
reality, a little will come from this. But01:00:04
namely, here this Freedom of thought allows01:00:08
us to move on, we sort of straightened our01:00:11
shoulders, did some kind of creative01:00:13
work and then pulled something out of it01:00:16
that we could apply in real01:00:18
life and that’s it01:00:24
really01:00:26
literally perceives that these sites01:00:28
should be used directly, there is no need to01:00:30
use them directly, I’ll now01:00:31
show you how you can partially use it.01:00:33
So, about festival animations, but01:00:36
the good thing is teaching them to treat them with little respect01:00:40
because you are too attracted by the01:00:42
animation and it will be too late for the user it01:00:45
will be inconvenient Therefore, it will be wise to treat everything01:00:49
And all the creators, writers, artists,01:00:52
designers are a bit of a narcissist, everything is01:00:54
correct and it is the festival that allows01:00:56
them to realize their maximum creative potential, that01:00:58
is, festival animations can be01:01:00
used, but in doses, like poison And this is01:01:03
either medicine or poison That’s how01:01:06
these things work in general to study animations and how01:01:08
to work with them, look, this is the animation of01:01:10
the appearance now of photographs, this is the01:01:12
animation of the appearance of headings, this is the01:01:15
animation of the appearance of photos. You see the animation of the01:01:17
appearance. That is, it’s similar to everything,01:01:20
that is, all that is here is the01:01:22
animation of the appearance. Please write01:01:24
the advantages And this animation chips if this01:01:27
site that I took SSA completely01:01:29
obeys all the rules that I01:01:31
spoke about in animation appearances and01:01:33
animations chips, that is, I split the01:01:36
Irsa system for the vast01:01:39
majority of sites in which this01:01:42
mechanics is applicable on real sites01:01:46
So here it’s the same You see01:01:49
animation of the chip and animation of the appearance at the same01:01:51
time here we have animation This is01:01:54
cool animation of the appearance animation of the01:01:56
chip all the whole site on this here01:01:58
animation of the chip that is in fact There are01:02:00
only three blocks and they are saturated, that01:02:03
is, we were able to compensate for this with the help of01:02:05
these animations lack of01:02:07
content such pies01:02:11
then that's all That's half of the sites on01:02:14
ews that's what you see animations01:02:17
of appearance It's better not01:02:19
to use this 3D because the loder01:02:20
will appear there, that is, everything with 3D is01:02:23
almost always heavy, well, or then a01:02:26
minimum of polygons is needed in the sport of polygons01:02:27
- these are the details You see, this is the01:02:31
animation of the appearance and these are the features at the01:02:34
very beginning there was a feature only it is01:02:36
technologically complex, so if you have a website from the bottom01:02:38
This is bad and that is,01:02:46
slowroll you have a website this is bad Here01:02:50
Oleg DOW we allowed because he there is a01:02:54
personal site and01:02:56
there it instantly appears, here01:03:00
we have an appearance animation. Look, it’s01:03:01
so cool, it’s so special because01:03:03
it’s so hardcore, you can01:03:05
use it on the headers on01:03:07
the headers, it looks normal, but on01:03:09
the text they didn’t use animations01:03:12
of these creeping lines. So,01:03:15
accordingly, you can use on01:03:17
your sites by analogy with those rules with01:03:20
those rules as I said, that is,01:03:22
take references in this Key. Here are the01:03:26
sites you won’t be able to01:03:27
use. Is01:03:29
it possible to ask all the questions then?01:03:32
I’ll be happy to answer you. So,01:03:34
what sites won’t work? you can01:03:36
almost always use this with 3D, they01:03:41
look at this to make01:03:44
this 3D scene, and many browsers will01:03:47
not handle this 3D scene at all. And here are animations01:03:51
with fade, that is, here. The whole trick of the whole01:03:53
site is in this on the sides. That is, this01:03:56
this is what I would call Russian behs with01:03:59
butterflies only technologically with 3D01:04:02
a lot of demons and for a real site this is not01:04:04
very suitable or it can01:04:06
only be suitable for super brands01:04:08
superbus RUP brand which they just01:04:11
want to bring to life in front of their01:04:13
user with some kind of unusual experience.01:04:15
another site about you see they have loda all the time01:04:18
But here is the animation by the way of the01:04:22
fade header and hover buttons You can use this in01:04:24
your own place by the way01:04:26
appearance animations it would be nice to01:04:28
use buttons that’s all the whole design of01:04:31
the site is dedicated to these five points01:04:34
each of these points is a pop-up That is,01:04:36
you awarded this entire01:04:38
scene, that is, I can tell you that the01:04:41
vast majority of people will never01:04:43
open these points, that is,01:04:44
the conversion here is so low,01:04:47
but it was, well, such sites are sometimes made to01:04:51
specifically win a competition01:04:53
to show their colleagues or something else01:04:55
Tai Sat launches and usually then after01:04:57
3-4 months it replaces it with a more01:04:59
convenient one, all these examples are taken from That01:05:03
is, you can go to the01:05:05
Awards and, accordingly, make sure01:05:07
that I told you of01:05:10
click here, I’ll even give you a hint for01:05:14
your portfolio you can use yes01:05:16
for your portfolio you can01:05:18
use01:05:21
So01:05:23
okay, it didn’t open, maybe it will01:05:27
open, let’s move on Yes, by the way, a01:05:29
nice bonus Don’t forget that in your01:05:31
pinned comment there is a free01:05:33
design school with feedback, this is a01:05:36
good opportunity to learn for free01:05:37
and get more similar lectures separately,01:05:40
link in pinned comments and01:05:43
in general see how the design school works.01:05:45
Ok, link in the pinned01:05:48
comment, switch to the anatomy01:05:51
of animation, so look, we described with you01:05:54
how animation works from the user’s point of view, why01:05:59
it is needed and its immediate01:06:03
functional set of actions, and now01:06:05
we have01:06:09
laid out the01:06:10
animations consists of global animation,01:06:13
look at what types of animation there are,01:06:16
the most basic is what I01:06:18
told you about. For us, it’s more complicated - this is01:06:21
scaling, this is what01:06:23
beginners almost always mess up, that is, pay01:06:26
attention to how smoothly and easily they do it,01:06:27
beginners01:06:29
always do it crookedly When you When you01:06:32
learn animations, take the time to01:06:35
play magic with the sliders so that you01:06:37
can start to feel the animation should be01:06:40
easy. That is, it should repeat01:06:43
the physics of real movements, it should01:06:46
accelerate and pause, like this, I01:06:49
hope I showed you further,01:06:53
scaling is also a01:07:00
rotation and01:07:02
ASMR, that is, everything is done with these01:07:07
inertia These are the most key animations01:07:10
using masks, my favorite mask01:07:12
is when we have some kind of area01:07:14
and in which we can an object appears,01:07:17
disappears there, the photo has expanded,01:07:19
decreased, you can also enlarge the mask itself01:07:21
parallel to the photos, it’s also a01:07:23
cool effect, parallax is obtained, we’ve01:07:25
already talked about it that is, this is when01:07:28
we have one object in front of another in the back, a01:07:30
change in opacity is when we have a01:07:34
red button or we have a change in color, this is01:07:37
just from the fade. Here is my favorite01:07:39
basic animation, it would be more correct01:07:41
to put it at the very beginning, then change01:07:43
the color And I logically here I tied the01:07:45
color change button was red pointed became01:07:47
blue this is a very common thing morphing and01:07:51
it is not used often but it’s a very cool01:07:53
thing it needs to be done wisely the01:07:55
rectangular button was pointed became rounded edges01:07:59
So these are all animations more than other01:08:04
types of animations you don’t need to use01:08:06
It’s just that these are almost01:08:08
enough for everything,01:08:10
yeah And so they asked me to show This is01:08:14
for some banal topics Here is a website for01:08:16
my student, he created01:08:19
for some Industrial01:08:21
company that does industrial01:08:24
design and, accordingly, they do all sorts of01:08:26
technical things here with us animation And01:08:29
from the mask from the fade and from below, this01:08:34
appeared from the Mask and from below this is for01:08:37
shoes and A cool site in the sense01:08:40
that it’s hard to make some kind of01:08:41
stylish design for shoes and Pay attention01:08:43
here the animation is from the fade that is Everything is01:08:45
quite simple everything appears from the fade,01:08:47
but purely neatly and due to the01:08:49
good quality composition of which01:08:51
we teach at the uprock school everything purely, that01:08:54
is, you first have to make a cool01:08:55
stylish composition, I just didn’t01:08:57
say that, but this is what we teach in the proc and then01:09:01
carefully for all this hang01:09:03
animations thoughtfully Here's another site that01:09:05
was made by a student for the design studio Color01:09:09
squel, oh so in my opinion My English is not01:09:13
very good And who cares who cares We're here01:09:15
for the content So you see, that is, we are01:09:17
now with you anatomy, and that is, everything that01:09:20
I I’m showing you now, look through01:09:22
the prism of types and animations, and here’s how to01:09:26
work with these types of animations. And there is a01:09:29
little trick - combinatorics. That01:09:31
is, there is a better way to diversify01:09:34
basic animations - this is the creation of new ones01:09:36
based on basic combinatorics. I’ll now01:09:38
show you an example, see01:09:41
here us transformation Here it is,01:09:46
color change morphing and movement And here is a mask,01:09:51
by the way, in our course on01:09:53
interface animations in the author effect and01:09:55
all this is done you yourself can01:09:57
learn how to design, come up with01:09:59
such animations, today we are01:10:02
discussing How to think and then01:10:04
Technical work is underway with a curator, but01:10:06
because this is a skill that can already be developed with01:10:24
micro-exfoliation, then will there be a01:10:25
recording of the broadcast for another 2 days if we get01:10:27
1,000 likes01:10:29
then we will save this video, if there are01:10:33
fewer then I will leave it only for my01:10:34
students. Here we have it too Look, it’s a01:10:37
blast, I really like it, see the01:10:38
chick animation Bam and01:10:41
that’s it Cool, everything is very cool,01:10:46
I like this too, that is, you see And01:10:48
we have a cool composition, but at the same01:10:50
time, due to the good combinatorics of these01:10:53
basic animations and the understanding of how it all works01:10:56
it’s working, we’re running a game with all this stuff01:10:59
that we’re creating. I also01:11:01
really like this, that is, it seems like it’s going01:11:03
backwards, that is, everything is together but01:11:06
put together logically, and it turned out cool.01:11:10
That is, the number of animations01:11:13
you can do with your imagination and not limited01:11:15
as much as you like, and I trust you guys.01:11:18
Instead of a summary, I recommend that you01:11:20
take a screenshot, that is, look at01:11:22
the functions that animations can make01:11:25
this appearance, a narrative, useful01:11:28
actions, compensate for content,01:11:30
system animations, festivals, this is the01:11:32
creation of a new experience. Here are the types,01:11:35
take a screenshot, and this, accordingly, is01:11:37
the basis for your animations So let's01:11:40
look at real projects with animations01:11:42
So01:11:43
I've already shown this project, I can01:11:46
show you what it looks like in reality, it's01:11:48
so clean, neat,01:11:51
logical, made by my students, my favorite,01:11:54
another project for the studio, if I'm not01:11:58
mistaken Well, here it's probably a business for the studio01:12:02
-model project Well, in general,01:12:06
business consulting,01:12:08
that’s exactly what I’m showing you now,01:12:11
look through the prism of what01:12:13
I told you, these are all projects of01:12:16
students of APROK And we, which were01:12:19
made with support for commercial01:12:24
projects,01:12:25
please rate it on a ten-point01:12:28
scale as Do the projects look cool to you?01:12:31
Also, these are all01:12:34
design graduates. I have a question: does it look like01:12:37
top studios and leading studios are doing this,01:12:40
and that I can’t believe01:12:43
that it was done by beginners? Please write,01:12:47
does this all look cool, that is, an01:12:51
important nuance I really know how to01:12:53
train people, I’ve always trained my employees,01:12:58
here’s Tilda’s shell, we01:13:01
had Ivan in the chat, and he’s just this01:13:06
website for beer, we need it too, we’ll01:13:14
get lost, which is unnecessary Or maybe I’ll get banned,01:13:17
but for my students it will remain01:13:19
I hope that if we get the required01:13:21
number likes, the number of views01:13:23
will be according to the rhythms And then everyone will01:13:26
watch Look, that is, How01:13:28
the character of01:13:30
this rich taste is conveyed And this is what we have for the01:13:36
group here01:13:39
You see, that is, I am a magician I know how to01:13:43
create and teach people in this way01:13:46
that they01:13:47
save years of their lives in order to01:13:51
reach such a level in just six months,01:13:55
I support them so that to such an extent01:13:58
We do so many projects with them until01:14:00
they respectively become01:14:02
champions of the level that I01:14:04
respectively announce. Please01:14:07
note that there are a lot of projects, that01:14:09
is, in fact, if you go to our01:14:11
community on behinds you will see01:14:14
millions oh millions millions of views01:14:16
here are 16 million views and thousands here01:14:20
more than 10 from 10 to 20,000 projects where01:14:24
they are posted somewhere it can be said with01:14:26
confidence that the proc design school has01:14:28
posted more educational projects than01:14:31
any other school that for this01:14:33
means that you can definitely learn from me,01:14:35
and even more so you see how I01:14:37
tell everything in a logical, consistent way,01:14:39
and that is, I have a question for you01:14:42
through the prism of what I just01:14:45
told you, has the01:14:47
animation that you see now become clearer?01:14:49
Write a plus if it has become clearer from01:14:51
these animations How it works or a01:14:53
minus that is not clear enough01:15:04
Well, it’s been around for a long time, in fact, it’s01:15:07
not so relevant since 2013 And pluses, thank01:15:10
you guys That’s what I want for you This is a small01:15:13
spoiler to show these are the projects of our01:15:15
students we did it last year and the01:15:16
proc is constantly increasing its level.01:15:19
Let’s see at what level we are01:15:21
doing now. I’ll just show you an01:15:23
interesting diagram of how you01:15:27
can design animation, that is,01:15:30
in the course on affex we learn how to juggle these animations01:15:33
and make them. Cool But01:15:38
but we have another cool way01:15:41
to01:15:43
make these animations Well, learn how to do it Cool, I’ll01:15:47
now01:15:49
show you two cool sites, that is, at01:15:52
this level, now we are ours and are doing a01:15:55
project, look,01:15:57
at the beginning you have to do it cool In the01:16:00
layout, here our student made the layout of a01:16:03
cool stylish store about St. Petersburg01:16:06
Now, he’s making a storyboard of01:16:10
animations, you can see that. That is,01:16:14
we’ll have a cool animation of the01:16:15
appearance from below, he drew another option,01:16:18
this is very important, you always need to01:16:20
compare and compare, and01:16:25
then directly, as we have the01:16:28
next blocks appearing, I01:16:33
then animate the next blocks and so on the01:16:36
main page you need to01:16:38
think through the entire01:16:42
animation of the01:16:43
block storyboard to the maximum So01:16:46
we do commercial projects help with the design of the01:16:49
project,01:16:50
rub it in how01:16:53
interesting you already notice Can you imagine01:16:56
what the01:16:58
animation of the guys will look like yes or no Here's a one01:17:01
or zeros one Yes zero zero For me It’s01:17:04
interesting because I can already see and01:17:07
really feel how all this will01:17:08
appear. I just have a01:17:12
developed eye and it’s also convenient with these things,01:17:15
only then you have to sit with them separately01:17:17
And and twist a little more, well,01:17:19
there’s like speed and timings, but in fact01:17:22
we are our own We teach students how to type it up on01:17:25
because or even on Tilda it can be01:17:27
done much easier and clearer01:17:30
Here we go Let’s have the next project01:17:33
You may have heard about these headphones they01:17:34
are called01:17:35
Lusi I’ll show you a little spoiler I’ll01:17:39
show you just a little Look now there’s a01:17:44
current website and this is not this01:17:47
animation vovo design But look at the animation01:17:49
I just started watching this and01:17:54
this Booster forgot What the name is This is one01:17:56
of the top players And01:17:59
e-sportsmen and accordingly his01:18:01
series of headphones that is, look And what a01:18:04
personal let’s say intimate look01:18:06
intimate - this not necessarily only Well, that01:18:08
is, intimate - this is when you want to01:18:09
tell something secret, something01:18:11
important, and so he looks, he says this,01:18:13
and like, well, in such a languid01:18:16
environment, he looks like this, he says, I01:18:19
want to tell you something and01:18:21
lunasi appear So you start01:18:24
scrolling and Pay attention,01:18:26
one photo is replaced by another like this, yes I01:18:30
’ll show you now I’ll tell you now like01:18:31
this you understand that01:18:33
something is now personal, some kind of personal01:18:35
dialogue will happen and you move on Here’s01:18:37
the continuation of this as you can see01:18:39
we have contour lighting and here it01:18:41
looks like the appearance of all our objects01:18:44
here we have one headphones appear, the01:18:47
second then we have a page for each01:18:50
headphone here is01:18:51
louder01:18:54
even louder Lunasy LoudDescription:
🔥 Бесплатный курс по дизайну с бесплатной обратной связью: https://freeschool.uprock.ru/ !!!Доступ 48 часов! Вся анимация интерфейсов за час! Евгений Кузьмин (CEO & Art-director студии UPROCK) делится своим опытом, рисует актуальный дизайн, и разбирает главные ошибки в UX/UI. 🚀 Ждём вас в школе UX/UI дизайна №1 UPROCK: https://school.uprock.ru/middle ☀️ Написать менеджеру школы: https://t.me/uprocksale ПОЛЕЗНОЕ ДЛЯ UX/UI-ДИЗАЙНЕРОВ: Скачать бесплатно кириллические шрифты: https://www.fonts.uprock.ru/ Все самые полезные сайты и мокапы для дизайнеров: https://www.baza.uprock.ru/ Бесплатная онлайн-книга по UX/UI-дизайну: https://www.uprock.ru/education Зарубежные статьи по UX: https://www.uprock.ru/all-articles Видео-уроки по дизайну: https://t.me/uprockdesign НАШИ СОЦ. СЕТИ: Личный инстаграм Евгения: https://www.facebook.com/unsupportedbrowser (запрещен в РФ) Крутые анимации из наших кейсов: https://dribbble.com/uprockpro Лучшие сайты на Behance: https://www.behance.net/uprockawards Заказать дизайн сайта или брендинг компании: https://agency.uprock.ru/
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