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0:00

Intro

0:10

Who am I

1:24

The Original Creator

2:25

The Hi Level Mindset

3:23

Going to College

4:21

Breaking Point

5:05

Be Intentional

5:45

Faith

7:27

Vices

8:11

Cheat Code

9:36

The Lost Boy

11:58

Legacy

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00:00:03

How's everybody doing today?

00:00:05

(Applause)

00:00:08

So for those of you who may not know who I am,

00:00:13

which is probably the vast majority of you all.

00:00:15

(Laughter)

00:00:17

My name is Cordae.

00:00:19

I'm 24 years old.

00:00:21

I was born in Raleigh, North Carolina.

00:00:24

but was raised majority in Suitland, Maryland,

00:00:26

which made me who I am today.

00:00:29

I'm a hip-hop artist.

00:00:31

More specifically, a Grammy-nominated hip-hop artist.

00:00:35

(Applause)

00:00:40

A quote unquote critically acclaimed, world-renowned B-list celebrity.

00:00:45

(Laughter)

00:00:47

But to be honest, more like B minus.

00:00:50

But again, you all can just call me Cordae

00:00:53

and assume that I'm almost kind of a big deal

00:00:55

because I am here doing a TED Talk.

00:00:58

(Laughter)

00:00:59

Now I know what you're thinking.

00:01:02

What does a 24-year-old rapper possibly have to say during a TED Talk?

00:01:07

Like, who cares what Ja Rule thinks, you know?

00:01:10

But I'm here to talk about my mantra

00:01:13

and my way of life that has gotten me this far

00:01:16

and can hopefully take me a lot further on my journey,

00:01:19

as I'm just getting started.

00:01:20

And that’s the “Hi Level mindset.”

00:01:23

Now

00:01:25

before I get into the details about the Hi Level mindset,

00:01:28

I want to tell you about the original creator of the Hi Level mindset.

00:01:33

And that's my mom. She doesn't even know it.

00:01:37

My mom had me when she was 16 years old.

00:01:40

She was a single mom with all the odds stacked against her.

00:01:44

And yet, from an unbiased perspective,

00:01:46

I like to say she did a pretty decent job.

00:01:50

We lived in some pretty terrible neighborhoods, man.

00:01:52

I switched elementary schools about five different times.

00:01:56

I remember one time her car had got stolen twice in one week.

00:02:00

She overcame circumstance, obstacles, her environment and negativity.

00:02:06

As I watched, our living situations would continue to get better and better

00:02:10

as the years went by.

00:02:12

Now that's Hi Level.

00:02:14

Now the Hi Level mindset wasn’t something that she directly taught me

00:02:19

or purposefully instilled in me,

00:02:21

but something I learned simply by observation.

00:02:25

The Hi Level mindset is a philosophy.

00:02:29

It’s a wavelength to apply to your everyday thoughts and regiment.

00:02:33

The Hi Level mindset will be of great service to you,

00:02:36

especially when things aren't going as planned.

00:02:40

These trying times that I speak of, or life testers, if you may,

00:02:44

are what truly make us man and woman.

00:02:46

Actually scratch that.

00:02:48

How we handle these lifetimes,

00:02:50

these trying times, or life testers,

00:02:53

is what decides a person's destiny.

00:02:55

Which brings me to step one of the Hi Level mindset.

00:02:58

And that's always remain positive,

00:03:00

no matter what people or life may throw at you.

00:03:04

Now I'm going to give you a little bit of background about myself.

00:03:08

Funny enough, I was actually voted most likely to be famous

00:03:12

in both middle school and high school.

00:03:16

Now I know what you're thinking. I'm sorry.

00:03:18

I haven't always been this good looking, it takes a little bit of time.

00:03:22

(Laughter)

00:03:23

My goal was to graduate high school and to immediately blow up.

00:03:28

But that didn't happen.

00:03:31

So I went to college

00:03:33

and as soon as I went to college, boy, did life hit me hard.

00:03:40

Within the first couple of weeks of school,

00:03:43

one of my best friends that I called my brother

00:03:45

had gotten sentenced to 24 years in prison.

00:03:48

I had gotten detained for driving with a suspended license,

00:03:52

amongst other things,

00:03:53

like having a pound of weed in the car before it was legal.

00:03:59

And my grandmother had passed.

00:04:02

Not to mention I was already a terrible student with horrific grades

00:04:08

and a broke teenager.

00:04:09

And I wonder why my grades were so bad.

00:04:16

Now that's just disrespectful. I wasn't even trying to hide it.

00:04:21

But on top of all of these things,

00:04:23

what was really the breaking point for me

00:04:26

was that I had released a mixtape that I worked on the entire summer

00:04:31

and it had only gotten 200 downloads.

00:04:34

Now my previous two mixtapes got 2,000 downloads,

00:04:38

so I was not happy with the regression, to say the least.

00:04:44

Again, this almost pushed me to the brink of quitting and insanity.

00:04:49

But the Hi Level mindset made me think, "Man.

00:04:52

These misfortunes are just going to make my triumph story a lot cooler."

00:04:56

(Laughter)

00:04:57

I used this as fuel to the fire,

00:05:01

motivation, if you will.

00:05:06

It made me think, you know, life is just a book.

00:05:10

Not every chapter is going to be perfect.

00:05:13

But it's about how it ends.

00:05:15

Which brings me to the second step of the Hi Level mindset.

00:05:18

Always be intentional with your desires.

00:05:23

Know exactly what you want.

00:05:25

In 2018, I created a vision board --

00:05:28

at the beginning of 2018, excuse me --

00:05:30

I created a vision board.

00:05:32

And I'm proud to say that with the Hi Level mindset,

00:05:35

within one year I almost accomplished everything on here.

00:05:39

Ya’ll can clap for that.

00:05:40

(Applause)

00:05:45

So I encourage you to just write down your goals.

00:05:49

Starting off your day with reading your goals and dreams aloud

00:05:53

gives you a boost of positive energy.

00:05:55

This energy can be transmuted into something we call faith.

00:05:59

Faith in your ability, faith in yourself,

00:06:03

faith in a higher power

00:06:04

will take you to places you can't even imagine.

00:06:09

Know exactly what you want.

00:06:11

How can you be Hi Level if you don't know what Hi Level is to you?

00:06:16

And in order to do all these things,

00:06:18

it brings me to the third step of the Hi Level mindset.

00:06:21

Discipline.

00:06:23

Growing up,

00:06:25

discipline was always taught in such a lame way

00:06:27

that I always tried my best to avoid it.

00:06:30

(Laughter)

00:06:33

But where motivation is low, that's where discipline kicks in.

00:06:38

Anybody who's done something noteworthy with their lives

00:06:41

all have one thing in common,

00:06:44

and that's discipline.

00:06:46

Mastering the art of discipline will literally change your life.

00:06:49

I witnessed this close hand by studying a friend up close.

00:06:54

This friend of mine noticed

00:06:55

that every time he stopped doing drugs and alcohol,

00:06:59

something good would happen.

00:07:00

(Laughter)

00:07:03

He felt as though this was a divine calling

00:07:06

from heaven above to halt all his vices.

00:07:10

Now can anyone tell me the three main vices

00:07:14

of a 19-year-old college student?

00:07:18

It's sex, alcohol and drugs.

00:07:21

If you all didn't know that already.

00:07:27

And after the first six months of him stopping his vices,

00:07:31

I seen his whole life change completely.

00:07:34

Again he thought this is a sign

00:07:37

that maybe God doesn't want me to do drugs,

00:07:40

drink alcohol or have sex.

00:07:42

But no, that's not the case.

00:07:45

Thank you.

00:07:47

He was just simply learning discipline without knowing.

00:07:52

Alright. I have a confession to make.

00:07:55

Because I don't want to make this entire TED Talk about myself,

00:07:59

I lied and said that this is a friend.

00:08:01

(Laughter)

00:08:03

It was actually me.

00:08:04

(Laughter)

00:08:06

(Applause)

00:08:11

Now a cheat code to ensure that you're staying disciplined

00:08:15

to whatever you're striving for is to prime your environment for success.

00:08:20

Your habits are based on your habitat.

00:08:24

And the main product of your habitat are the people in your life.

00:08:28

Which brings me to a very important step of the Hi Level mindset.

00:08:33

The fourth step, to be exact.

00:08:35

Remove all negative people out of your life immediately.

00:08:40

Anybody that's semidoubtful or naysaying, get them out.

00:08:45

If you're talking about your dreams and goals

00:08:47

and they give small, sarcastic remarks ...

00:08:51

boot them.

00:08:52

(Laughter)

00:08:53

Just an all-around negative Nancy?

00:08:56

Kick them out of there, man.

00:08:58

Does anybody in the audience know somebody that's like that?

00:09:01

Please raise your hand.

00:09:03

I need you all to do me a favor.

00:09:05

Pull your phones out and block them immediately.

00:09:08

(Laughter)

00:09:10

No, no, no. I'm dead serious.

00:09:13

Don’t let someone else’s negativity cancel out your light,

00:09:17

for it can temporarily get in the way of you achieving what's owed to you.

00:09:22

You are a product of those who you hang around.

00:09:25

Let's make sure we're hanging around other positive, Hi Level individuals.

00:09:30

Now -- (Applause)

00:09:32

Thank you.

00:09:36

Now I like to consider myself a master at this Hi Level stuff.

00:09:41

I mean, I am here for a reason, right?

00:09:43

(Laughter)

00:09:46

But that doesn't mean things always go my way.

00:09:50

Even now,

00:09:52

I just recently released my sophomore album

00:09:55

"From a Birds Eye View" that I spent two full years creating.

00:09:59

My debut album, "The Lost Boy,"

00:10:01

was met with massive critical acclaim and success,

00:10:05

and I had a lot of pressure on myself, to outdo myself.

00:10:10

And in my eyes and in the eyes of many, I did.

00:10:14

I had huge expectations for this album,

00:10:17

but when it finally released

00:10:19

and it wasn't received as well as I'd hoped,

00:10:22

I completely broke down.

00:10:25

I did my fasting. I stayed positive.

00:10:27

I wrote down my dreams and goals. I was disciplined.

00:10:31

I was doing this every day to make sure

00:10:34

that this big moment that it was leading up to,

00:10:37

that would change the entire world, would go perfectly.

00:10:42

But that didn't happen.

00:10:43

I did not meet the expectations that I had set for myself,

00:10:47

that the world had set for me.

00:10:49

And this is the first time as a major artist

00:10:52

that I had received mixed reviews of my art.

00:10:54

And again, it broke me down, man.

00:10:58

I became unmotivated,

00:10:59

I started overindulging in things that I'm not proud of.

00:11:04

I was almost thinking about canceling my upcoming tour.

00:11:08

I was in a very dark place.

00:11:11

But then I heard this Yiddish proverb

00:11:13

that A$AP Rocky actually told me about at a most important time,

00:11:17

and I’m sure he didn’t even know it.

00:11:20

It’s “We plan, and God laughs.”

00:11:23

And that made me think.

00:11:25

The Hi Level mindset is not a recipe for perfection

00:11:30

but a commitment to honoring your potential

00:11:33

and what you have to offer the world.

00:11:36

Don't let your small failures make you lose sight of your bigger picture.

00:11:42

I'll leave you all with this.

00:11:45

We only have one life to live.

00:11:48

110 years maximum

00:11:51

if you are a health guru and you have great health insurance.

00:11:54

(Laughter)

00:11:58

How are you going to maximize your time on this Earth?

00:12:02

Do you want your name to be remembered long after you're gone?

00:12:06

The Hi Level mindset is about doing everything that you put your hands on

00:12:12

at the highest level that you're capable of doing.

00:12:16

Think of your life as a book.

00:12:18

Again, each chapter isn't going to be perfect.

00:12:23

But how do you want your story to end?

00:12:25

In anguish?

00:12:27

A bunch of what-ifs?

00:12:30

Or leaving a legacy?

00:12:32

I choose legacy.

00:12:34

The Hi Level way. Thank you.

00:12:36

(Applause)

Description:

What does it take to build a legacy? Hip-hop artist Cordae tells how he went from mixtape-dropping high school kid to Grammy-nominated music star whose "Hi Level" mindset helps him achieve his dreams. If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: https://www.ted.com/membership Follow TED! Twitter: http://twitter.com/TEDTalks Instagram: https://www.facebook.com/unsupportedbrowser Facebook: https://www.facebook.com/unsupportedbrowser LinkedIn: https://www.linkedin.com/company/ted-conferences TikTok: https://www.tiktok.com/@tedtoks The TED Talks channel features talks, performances and original series from the world's leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit https://www.ted.com/ to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Watch more: https://www.ted.com/talks/cordae_how_a_hi_level_mindset_helps_you_realize_your_potential https://www.youtube.com/watch?v=x9Ezzxy0frA TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com/

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