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Genius Academy PM Модуль№1 Сессия 3 1080p

Genius Academy PM Модуль№1 Сессия 3 1080p

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КИМ 17 | Модуль 3 | Email-маркетинг | Сессия №1 | Марина Рыжко

КИМ 17 | Модуль 3 | Email-маркетинг | Сессия №1 | Марина Рыжко

Channel: Genius Space

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Genius Academy PM Модуль№4 Сессия 3 1080p

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SEO специалист Лекция 2 Николай Новиков

SEO специалист Лекция 2 Николай Новиков

Channel: Genius Space

GeniusMarketing

00:00:01

[music]

00:00:07

hello everyone, I’m glad to welcome you

00:00:10

to the third lesson of module 2 of the

00:00:12

consulting course and today we will analyze the

00:00:16

social proof of your

00:00:18

expertise,

00:00:19

first you need to tell us about your path

00:00:23

. I took you earlier what you did before you

00:00:27

decided to become an expert your

00:00:30

first steps in expertise your first

00:00:33

stage of problems some failures how you didn’t

00:00:37

go and how, as a result, you searched for who you

00:00:40

are at the moment, it’s also important

00:00:43

to show your reviews, that is, here’s a bright one

00:00:46

example and this is an example of an ipad orbit

00:00:50

above the basis an example of an ipad orbit and feedback from

00:00:53

students you also need to come to an

00:00:56

expert blog, that is, you don’t need to

00:00:57

publish a dog or a cat there, just like

00:01:00

you went to the sea, although this is also important, this

00:01:04

can also be published sometimes, but in general you

00:01:06

need to show your expertise then

00:01:08

show how you can be

00:01:10

useful how you can be useful to people

00:01:13

share some free information

00:01:15

that will prove that you

00:01:18

understand the topic

00:01:20

you are consulting on

00:01:22

topics for expert posts

00:01:25

sales funnel and how it increases the profit of

00:01:26

your business how to choose the right

00:01:29

consultant, a case study of how a

00:01:31

client earned thousands of dollars with an advertising

00:01:33

budget of $50, online sales of braids,

00:01:35

holidays and news feeds, again, vivid

00:01:38

examples for

00:01:39

marketers, if an English speaker

00:01:41

is acceptable, then you can tell how

00:01:43

a student learned English from zero

00:01:46

to conversational level in three

00:01:48

months,

00:01:49

how to learn 10 new words a day if you are an

00:01:53

expert in a bi-tu-bi niche of

00:01:56

some kind, how to properly draw up

00:01:58

a contract, how to correctly calculate clients,

00:02:01

how to properly build a dialogue with a

00:02:03

contractor, something like that, that is,

00:02:06

you yourself understand how you can

00:02:09

convey your expertise, what kind of videos

00:02:11

shoot which public pages to publish

00:02:13

apologize for pathology

00:02:15

successful implementation of the project is still possible

00:02:18

professional complexity of their solutions

00:02:20

digests updates in the field of advertising or in

00:02:23

your field the process of completing a project

00:02:25

improving your skills, that is, topics

00:02:28

in order to show your

00:02:29

expertise is more than enough, take

00:02:32

any, publish and I guarantee you

00:02:34

that of this content, he pays, well, at

00:02:36

least for a month for 2, but if it’s right

00:02:38

to hide, reveal if it’s still straight

00:02:42

to go deeper, to go deeper, it will help these

00:02:44

topics 9 probably build content for the

00:02:47

next year and a half

00:02:50

expert posts there should be publications there

00:02:53

should be about 1000 percent why so

00:02:55

that people right, well, don’t let

00:02:56

your expert slip because

00:02:58

often if you have too much expertise

00:03:01

you stop being interesting, you

00:03:02

turn into an outgoing cycle of singing

00:03:04

and whatever, yes, well, no,

00:03:08

unfortunately examples customer reviews

00:03:11

communication with colleagues reports reviews of

00:03:13

attended master classes

00:03:15

training cursor licenses professional

00:03:16

literature Burtsev site from the practice of

00:03:19

motivation goals to achieve trawl-vali

00:03:21

further further further that is, for too

00:03:23

many different topics that you can

00:03:26

publish and disclose on your lifestyle blog, it is

00:03:28

important to show what kind of

00:03:32

life you have acquired with the help of the fact that you

00:03:34

have become experts with the help of the fact that you

00:03:36

began to understand this topic and how it

00:03:39

affected the fact that your life as a whole

00:03:40

has changed,

00:03:41

tell life events, life

00:03:44

stories that shaped you as a

00:03:45

person, life or legends, that is,

00:03:48

create a legend of who we were and

00:03:52

who you have become, that is, add a little drop of

00:03:54

paint to someone then an epic so that it

00:03:57

looks more interesting than usual, a

00:03:58

radically story like that, well,

00:04:01

I worked as a marketer and then I

00:04:03

got new clients at the top,

00:04:04

they earn points, it’s not very interesting, it’s interesting

00:04:06

how to form a

00:04:08

complete picture, a well-developed picture, a

00:04:11

deep picture and family values,

00:04:14

you can tell interesting places

00:04:16

types of routes life hacks for travel

00:04:17

so on and so forth, that is, share

00:04:19

what you live and

00:04:22

20 percent of the content is a hobby, that

00:04:24

is, this is often it should be

00:04:26

so much of what we discussed in the

00:04:28

previous lesson in the survey of subscribers, we

00:04:31

ask subscribers not to do something about it

00:04:33

advice from subscribers helped in running

00:04:36

interactive and competitions why is this necessary?

00:04:39

It is needed firstly so that your

00:04:40

audience is captivated by your content so that it

00:04:42

somehow accumulates in your account

00:04:44

so that it can somehow

00:04:46

interact with the film. This is the first first

00:04:48

reason the second reason is necessary so

00:04:50

that the algorithm Instagram understood

00:04:52

that your content in general is interesting to

00:04:54

people and that you need to show more

00:04:56

people your publication stories

00:05:00

and yours

00:05:03

also often raises the question of what

00:05:06

text to write, long or short,

00:05:09

maybe medium, here you can see a fry

00:05:11

diagram which, based on research,

00:05:13

shows that medium and long let's go

00:05:16

read more

00:05:18

often, that is, we don't understand that the

00:05:21

more text, the girl has a flow, that

00:05:24

this is something interesting, something so

00:05:26

important there and they don't start to take it into account and they

00:05:30

start to read it, become

00:05:31

interested, and

00:05:34

if the text is written correctly, what are we

00:05:37

going to do now? you will sort it out a little later,

00:05:38

then people are taken into account, are interested,

00:05:40

are carried away, and then comes the moment of their

00:05:43

monetization,

00:05:46

often your medicine can your

00:05:49

publications can TV and

00:05:51

users share

00:05:53

73 percent of the cases with the title of your

00:05:57

text, that is, if you have

00:05:59

such an engaging title as much as possible, the likelihood

00:06:02

that they will not share will be higher

00:06:03

now again still tangled optimal

00:06:06

text structure what should be your

00:06:08

post title or metric question

00:06:11

title let’s say

00:06:14

how I

00:06:15

work as a

00:06:17

salesperson ordinary has become somehow

00:06:21

exaggerated for marketers you can do this or find out

00:06:24

how the ellipsis went on the horse the

00:06:25

main water that is what you

00:06:28

are talking about and call to action call

00:06:30

valid leave a comment write your

00:06:32

opinion what you think is useful and was useful to

00:06:35

you and so flow

00:06:36

also here are the statistics of

00:06:39

engaging numbers in the headlines, that is, we

00:06:42

see that if we write 10 ways

00:06:46

to understand the horoscope, let’s say it

00:06:49

will be more likely that this attracts

00:06:52

the user as we see that Facebook to us

00:06:55

they give this statistics that the number 10 5-15 7

00:06:58

is the optimal number that you can

00:07:00

indicate yours in the headlines the further the

00:07:03

statistics go narrower and the most

00:07:06

effective phrases in your headlines

00:07:08

will make yours that’s why just

00:07:10

imagine only 10 people from well and

00:07:12

then the statistics also go lower

00:07:14

you need to understand that these are the main numbers, the

00:07:17

main headlines that, after 10

00:07:20

Facebook, cause engagement among your

00:07:22

audience,

00:07:23

use it, but you don’t need to

00:07:26

neglect this, in fact, this is extremely and

00:07:28

extremely important

00:07:29

examples of text on how not to write and how to

00:07:32

write

00:07:34

I notify you that in the period from 14 11 to 20

00:07:37

20 to 15 16 23

00:07:40

2020 due to technical work

00:07:42

access, the kalka will be supplied without

00:07:44

interruption of service according to ad. I

00:07:46

kindly ask you to continue the text,

00:07:48

that is, it’s clear that I

00:07:51

couldn’t now what it should look like

00:07:54

November 14, 15, the personal account is closed for

00:07:57

updates, telephony and the Internet will still

00:07:59

work, you can top up your account and

00:08:00

balance in the mobile application,

00:08:03

it’s clear and how to write the text of a

00:08:06

paragraph and the air of the text so that this

00:08:09

text can be read there is no need to write

00:08:10

in a monolith of any of the same as if it is

00:08:13

easier to remove it will be in a paragraph follow the

00:08:16

rules one thought one post there is no need to

00:08:19

play gravy there is no need to become from

00:08:20

one thought another thought who these thoughts

00:08:22

begin to call finish for the rest of us

00:08:25

sorry here is an example of telegram bots

00:08:28

that will allow you to divide your tech for

00:08:29

publishing on Instagram into paragraphs of text and

00:08:32

freedoms, use a useful service,

00:08:35

add emoticons and fashion, from experience I can

00:08:39

say yes, from personal experience with five, when there

00:08:42

are some small emotions in the text, the

00:08:44

text is easier to read, the text is easier to

00:08:46

perceive write about people and for

00:08:49

people and you need complex terms there is no need

00:08:52

to complicate there is no need to show

00:08:54

academic education how much of a

00:08:56

professional you are there along a different niche for

00:08:58

some narrowly profiled words

00:09:00

why because most people

00:09:02

most likely will not understand them add

00:09:06

posts will come for example

00:09:10

marvel there save publications, tell your friends

00:09:13

by putting a plus in the hall, etc., what the

00:09:15

audience should do after reading yours,

00:09:18

answer this question for yourself, this

00:09:20

will allow you to write a correct call

00:09:22

to action,

00:09:23

how to write 5, leave the case from

00:09:27

the past, use the store as a goal, that is,

00:09:29

weed, you have some kind of story here For me

00:09:31

personally, the games were a story about how

00:09:33

I once acted as a manager for

00:09:35

one brand group and there was a whole

00:09:38

peace there, a whole story with conclusions, a step in

00:09:41

this morality, here’s how to first

00:09:45

determine whether all the posts, for example, I want

00:09:47

the audience to know what I’m doing

00:09:49

consultation then identify the key

00:09:52

association or mouse that you

00:09:54

want to tell, let’s say saving

00:09:56

time and money, and now take these two

00:10:00

topics and

00:10:02

compile and based on this write

00:10:04

your publication so that from point a.

00:10:08

that is, a person begins to read

00:10:10

after a consultation and tell him that I’ve been

00:10:13

working there for five years, I have a cool experience of

00:10:15

trawling further and further and say a lot at the end, it

00:10:18

would be cool if at one

00:10:21

time someone helped him and

00:10:23

advised me and it’s quite possible

00:10:24

that this the path would take me not 5 years but

00:10:26

a year, by the way, here’s my consultation,

00:10:29

give me a plus sign, they’re free and

00:10:32

how would you organize your consultations, here’s a

00:10:34

good template, a good trail on which

00:10:37

you can write your publication,

00:10:40

then take 5 minutes to remember a

00:10:42

case from the past that came across an

00:10:43

association that’s why I said

00:10:46

tell Sochi your goal is subject to everything

00:10:49

as simple as possible, you need to understand that

00:10:52

everything ingenious is simple and all your goals

00:10:55

can be achieved as simple as possible with

00:10:57

green spots and you need to grab the stars from

00:11:00

the sky and come up with something a little

00:11:03

add to the list in the posts, use

00:11:05

the points here is an example of how

00:11:07

the text should look nice and easy to

00:11:09

read for collections of intersections of

00:11:12

steps or questions good to use

00:11:13

it they see an icon of a list or points for

00:11:15

hours an example of

00:11:18

how to write without water look it often

00:11:20

happens so we start writing the text

00:11:23

so I write something interesting there a

00:11:25

flight of thoughts begins flight fantasies,

00:11:28

ours was taught at school to write beautiful

00:11:30

essays and sadokhin, it’s good that this is

00:11:32

correct for literacy of speech for the

00:11:34

literacy of structuring your

00:11:36

thoughts, but still, in the Instagram social

00:11:39

environment, the simpler the better, so here are

00:11:41

the websites of the editor-in-chief, upload your text there

00:11:44

and it will indicate where you have too

00:11:48

complex text where words can be removed

00:11:50

which words are not needed not participial

00:11:53

phrase and so on and so on, that is, there is

00:11:55

no need to settle directly on this is not

00:11:57

some kind of fiction book that

00:11:58

you are writing for your descendants, this is an ordinary

00:12:01

ask instagram there is no need to complicate it,

00:12:03

I beg you,

00:12:05

your taboos you don’t need to write water just to

00:12:09

write write about everything and nothing without

00:12:12

facts and figures, you also don’t need to say that

00:12:14

this is exactly so but at the same time it doesn’t

00:12:17

show this is a factor to deceive, this is

00:12:20

generally a rumor guys, if you

00:12:22

deceive then some kind of karmic attack

00:12:25

on yours we will prove you don’t need to deceive,

00:12:27

you can embellish it, but also within

00:12:29

reason, copy and don’t be friends,

00:12:32

go to your clients, copy and in

00:12:34

the text as minimal as possible, verify

00:12:35

publish on your website,

00:12:37

your clients will understand this very quickly because most

00:12:39

likely they are subscribed to your competitors

00:12:41

in this, raise that such a fuss that mother

00:12:43

don’t worry about making mistakes here, I’m

00:12:45

sorry, how to avoid mistakes in the text

00:12:48

personally, I have a good friend

00:12:50

who is a really tough critic and he has

00:12:53

all our souls of publications and he immediately

00:12:55

smashes them to smithereens, the version

00:12:57

remakes you, they recommend the same

00:12:59

for the children of a couple of people to whom you can give

00:13:02

your texts and they will edit them,

00:13:05

I’m sure that yours are not the same people anymore, there is

00:13:08

no need to edit that I

00:13:11

would you be my editors, there will be

00:13:12

no text for her, just write hello Vadim, I

00:13:14

wrote some text, you will say it in your opinion

00:13:16

and the announcement is all will say

00:13:19

synonyms and grammar before it often happens

00:13:23

that

00:13:25

texts need to use one word

00:13:27

very often and unfortunately many people

00:13:30

use the same word it

00:13:32

looks like coconut in the language and you need to do this, here is a

00:13:34

vivid example when you have a long

00:13:37

night of rental and you don’t even want to does not

00:13:39

repeat words code it can be replaced with

00:13:42

such phrases summers cats animal

00:13:45

purr four-legged hooligan not large

00:13:48

filled

00:13:49

I know that this is a local bayun heir to

00:13:53

saber-toothed thunderstorm mice and rolls

00:13:56

representatives of the tube industry

00:13:59

slept, that is, as you can see, for any word

00:14:01

you can select at least 10 films

00:14:03

so no need the same word

00:14:06

amy will indicate

00:14:08

competitors who your competitors are on

00:14:10

social networks, just think for a second,

00:14:14

you’re probably thinking so-and-

00:14:15

so or so-and-so or so-and-so or this or that

00:14:18

you’re thinking who it could be,

00:14:20

pause, you can even pause,

00:14:22

write down these competitors for yourself and

00:14:25

now I will completely smash

00:14:27

all your speculations to smithereens, your main

00:14:30

competitors are this m and they are memes,

00:14:33

memes, jokes, videos, you can

00:14:36

take your wife, the elephant went to quarantine, what

00:14:39

happened on September 3,

00:14:40

after quarantine, Ivan carries out

00:14:43

his profession, you won’t have to attack

00:14:45

if you don’t open

00:14:46

close nothing can interrupt

00:14:49

why is this your main competitor and

00:14:51

due to the fact that people come

00:14:54

social networks dash and squeeze the brain but

00:14:56

they don’t come for what kind of knowledge

00:14:58

knowledge and infantry do not allow their way

00:15:00

into the mess they come to relax does not

00:15:03

open what the grams see memes and everything

00:15:06

went away for three hours as if nothing had happened or in the

00:15:08

technologist about short videos damn it i.e.

00:15:12

what you need to do put yourself in the place of the

00:15:15

client, a representative of your target

00:15:17

audience and think about what stories

00:15:20

he would be

00:15:22

interested in watching such stories and what would be

00:15:24

interesting to him shout from posts, that is,

00:15:26

you should compete with memes, a good

00:15:30

example is create local moms,

00:15:31

for example, here change your speaker pack, where am

00:15:34

I, throw them off periodically

00:15:36

to strangers in order to show that this is a

00:15:37

youth and trendy mod,

00:15:41

compete with it, perhaps create

00:15:43

some interesting situations, your life

00:15:46

should be series that are

00:15:47

interesting to watch, we’ll always talk about it,

00:15:51

how we represent the interests of our

00:15:53

we imagine to the audience that they are asking

00:15:55

such google polls and what kind of music of the 18th

00:15:58

century was on the way to fascism and so we are like

00:16:01

about before google and absolutely not our

00:16:04

audience is simple down to earth

00:16:07

middle class people in general the most

00:16:09

different trashy how to force a

00:16:12

psychologist into a fight behind garages maybe this is the

00:16:14

most interesting - in fact,

00:16:16

and by the way, I

00:16:17

read this article and recommends it to you and

00:16:21

appetite

00:16:22

70200 96 reviews that is, people are interested in

00:16:26

some emotions some emotions

00:16:29

some unusual stories you should

00:16:33

do everything in your profile the same

00:16:34

same content doctors are

00:16:37

interested in or recently a

00:16:39

friend of mine was flooded with a warehouse with goods and it

00:16:42

was extremely interesting for me to watch how, as

00:16:44

you say, I constantly crawled

00:16:46

100 grams every day and, first of all, with the head of

00:16:48

the story, what was the turn of the turn of

00:16:51

development, what’s next, what’s next, what’s

00:16:52

next, in the same way, include your life

00:16:55

in in this format

00:16:57

why is it so stubborn text although if the

00:17:00

gram is a visual social network but you are an

00:17:02

expert you will more often prove your knowledge and skills with

00:17:05

the help of texts as

00:17:07

well as the workflow in the story this is

00:17:10

important this is extremely important this is the most

00:17:14

important and no need to neglect this no

00:17:16

need to publish and remember where do you sleep

00:17:18

against the backdrop of the Leaning Tower of Pisa hold the monk with your

00:17:20

hands and write I’m completely [ __ ] my soul to

00:17:24

do this

00:17:26

how content works you need to understand that

00:17:28

content is also a funnel and how it works

00:17:30

awareness that is, the person for

00:17:32

this he already has what

00:17:34

specialist-expert perhaps yours

00:17:36

was recommended perhaps I found it in

00:17:38

a search engine, perhaps you

00:17:40

hit your profile with your advertisement,

00:17:42

sympathy for Chuck looks at him and

00:17:44

literally within five seconds he

00:17:46

likes you and didn’t like you, you like him, then

00:17:48

you give sympathy then trust, that

00:17:51

is, how is trust formed by the fact

00:17:53

that you involve experts come on,

00:17:55

you show your life, you show yourself

00:17:58

reviews to the attic, well, he understands

00:18:01

it cool, I trust him to buy a check like that, he

00:18:03

thinks damn it, fix the request, I need

00:18:06

to decide who I’ll buy it from, someone on

00:18:08

Google, why do I have a person, here he is,

00:18:11

here he is on social networks then yes, if

00:18:13

you are an interior designer, then the person in Peru will

00:18:15

turn to you because he already

00:18:17

knows you, he sees you, he has a lot of

00:18:19

examples of how you work,

00:18:21

repeat purchase, a person bought from you, he

00:18:24

liked it, re-bought, bought more, bought more, bought

00:18:27

more, bought to hell dash

00:18:29

maybe general endless because you

00:18:32

provide good services and

00:18:33

quality sperm with you is interesting to

00:18:35

follow, there is no reason

00:18:37

not to buy from you again and then the person

00:18:40

becomes a lawyer for the brand even if you

00:18:41

mess up even if you did something

00:18:43

wrong, he is still already a lawyer

00:18:46

of your brand, what does it mean only from the

00:18:48

brand, lawyer brands, a person who,

00:18:50

no matter what, will defend us in

00:18:52

any disputes and any situations, a vivid

00:18:54

example is a transformer, yes, the guy

00:18:56

did a lot, but still there are

00:18:59

definitely followed, she speaks with

00:19:01

you lying, he’s lying, he’s handsome, that’s exactly the

00:19:05

same there must be ios

00:19:07

trend and promotion there is no need to

00:19:10

publish

00:19:11

successfully success there is no need to

00:19:14

come up with a blue lamborghini and

00:19:17

a photo of Jed in front of it and says that

00:19:19

he made money in online business there is no

00:19:22

need to do this people are not fooled by

00:19:25

successful success people buy from people

00:19:27

when you the builder and the photographs the person

00:19:29

immediately somehow moves away from the page he is so well

00:19:31

everything is clear major and so on there

00:19:34

like there is no need to do this

00:19:36

real photographs the real real

00:19:39

life of my family the car from you from a

00:19:43

long time was our Daewoo Lanos a

00:19:44

cheap car for everyone and there were stories and

00:19:47

elephants and how did I play it off? I’m driving a

00:19:51

Lanos, I’m listening to the radio and this is a

00:19:54

normal car for cool kids, all the

00:19:57

other cars are for show-off, everyone and people

00:20:00

understand that I’m alive, that I’m real, that

00:20:02

I’m not some cool outfit, we’re

00:20:04

something else, that is, mine now we are in no way

00:20:06

correlated with what kind of car I drive

00:20:09

more than my life true stories with

00:20:11

failures so far according to me yes

00:20:13

show me all my life talk damn

00:20:15

forgot to send the newsletter deleted the list

00:20:18

washed the site flew by you from covered

00:20:21

again with a story and personal experience that

00:20:23

is because a marketer you may

00:20:25

have your own stories, an inadequate

00:20:28

client came, they didn’t have time to wait for the order on time,

00:20:31

something else, but it’s extremely important, it’s extremely important, there is no

00:20:33

need for there to be a lot of such content,

00:20:35

why because your

00:20:38

potential client thinks damn how

00:20:39

difficult it is, I won’t succeed, why the hell will I

00:20:43

change niches I’ll take another niche, this is

00:20:45

also realistic, that is, the

00:20:46

percentage of a

00:20:49

positive result should be an

00:20:51

order of magnitude higher than the percentage of a negative

00:20:53

result, you do

00:20:54

n’t need to bother with putting together a

00:20:56

design, editing a story for 3 hours a

00:20:58

day, we simplify everything, I extremely simplify my

00:21:01

publications, that is, how it looks to me,

00:21:03

I’m just writing text white fill 100

00:21:06

just shook let's go I'm repairing stories I

00:21:10

won't be thrown on too many of some

00:21:12

girls we'll stick something else optimal

00:21:14

time for creating and publishing a story but

00:21:17

five minutes 15 year record read

00:21:20

watch hockey publish everything damn oh

00:21:24

my god I always pay attention to

00:21:27

girls, you know these girls who sit

00:21:29

and don’t film all day filming filming filming

00:21:31

because no the

00:21:34

phone is stuck and don’t touch them for two hours because

00:21:36

they are installing a table and it’s extremely

00:21:39

scary extremely scary to not

00:21:41

understand a little in our course but

00:21:44

people who don’t scare me the guts they live for the sake of

00:21:45

social networks and not for the sake of life, that is,

00:21:48

I have friends who I like to

00:21:51

go to museums and don’t want to go to a museum, and what do we

00:21:54

do there? I go to the museum, I get to know the world,

00:21:57

empirical assets, etc.,

00:21:59

they shoot stories, that is, their whole

00:22:03

trip to the museum looks like it’s happening

00:22:06

look through the phone monitor, everyone, I’m in

00:22:08

the museum, how cool, well, you don’t need to live for the sake of

00:22:11

social networks, live for the sake of life as

00:22:14

such, and the

00:22:16

wind of social networks is an

00:22:18

additional appendage,

00:22:19

we write not only for work, because first of all, they

00:22:22

will subscribe to you as a

00:22:24

person,

00:22:25

as cash, you are a person, you are not a robot

00:22:28

that is constantly working on something what is

00:22:30

there and what is it doing you are a

00:22:32

person with a capital letter h you must

00:22:36

publish expert content as we have

00:22:38

already discussed you must shine

00:22:39

lifestyle life went to the sea went to

00:22:42

dig potatoes picking raspberries I was

00:22:45

bitten by a cat publish but we also

00:22:48

understand that this is necessary publish in a

00:22:50

normal volume, that is, there is no need because

00:22:53

it would be a little edge and

00:22:54

involving

00:22:56

damn I want to go to the hairdresser,

00:22:58

advise someone in Kiev I want to go

00:23:01

for something to eat just follow someone in

00:23:03

Kiev there or wherever you are

00:23:04

geographically

00:23:05

be regular yes that is, you don’t need to

00:23:08

disappear from Instagram when you

00:23:10

appeared there, be there all the time, you

00:23:13

see yourself in the habit of posting 3-5

00:23:15

stories a day and you see yourself in the habit of

00:23:18

making one for publication also per week

00:23:21

and that’s it, that is, when you disappear you

00:23:25

lose your reach and when you lose coverage and

00:23:27

then you need to gain them again, and

00:23:29

sometimes it’s difficult

00:23:31

to move forward in naturalness and

00:23:34

change your mood, that is, you are not

00:23:38

just some kind of emotionless meme, you

00:23:41

have emotions, you again remind me of a

00:23:44

person with a capital letter, tea, you should

00:23:47

have joy angry chest indignation shock

00:23:49

condolences support everything that

00:23:52

surrounds you evokes your emotions and there is no need to be

00:23:54

afraid of emotions to train your

00:23:56

audience on social networks this is adequate

00:23:59

it is common sense and the audience once again

00:24:02

make sure that you are a person not only an

00:24:05

expert, but it is important to understand the moment of gender

00:24:08

that people buy from people people people find

00:24:11

it difficult to buy only from a company people find

00:24:13

it difficult to buy

00:24:15

there in correspondence or there through a telephone

00:24:18

conversation and because they don’t see the one

00:24:19

who wants on the wrong path the grandson on the

00:24:22

opposite end of the line when he doesn’t

00:24:25

see yours they think that it’s already a game,

00:24:27

again a story from experience I recently attended a

00:24:30

large online event that we

00:24:32

organized and

00:24:34

I have been sitting behind one expert on social

00:24:37

networks for the past one and a half to

00:24:39

two years, I didn’t get into my stomach and didn’t have

00:24:42

the feeling that this was a stranger, there was

00:24:44

communication, that this was my friend and I was

00:24:47

talking but I don’t approach Yasha to understand

00:24:50

black people to talk to him because he keeps

00:24:51

raping his that this is his life

00:24:54

indexes me on Instagram there was a wedding the

00:24:56

game allows you with the wedding then it

00:24:59

was the man’s birthday I approach my

00:25:01

wife the flu is the last

00:25:02

birthday perhaps not entirely adequate on

00:25:04

my part but also

00:25:06

free ways of promotion, I’ll

00:25:09

just read out personal acquaintances like a machine gun,

00:25:12

interaction with bloggers,

00:25:13

collaborations, mentions of each other by

00:25:15

agreement, speech, content

00:25:17

that is shared, inspiring content,

00:25:19

cool cases, interesting facts from life, the

00:25:21

goal is Lindsay, then you understand, and like humor,

00:25:24

links to vacancies, which is also extremely it’s important

00:25:27

shilkin profiles registration registration for the

00:25:29

webinar opening sales intrigue and

00:25:32

gossip

00:25:36

also depends on your character,

00:25:38

I don’t really like the average, but it would be

00:25:41

cool to throw intrigue to subscribers,

00:25:44

you say,

00:25:46

I recently thought about

00:25:49

whether I should move from Kiev and should

00:25:51

subscribers move here me from

00:25:53

Kiev and a bunch of shazam people wrote what

00:25:56

happened and why and how and why it’s

00:25:59

interesting there are reactions people

00:26:02

interact grip increases

00:26:04

think about this

00:26:06

elements that will strengthen your webos to you

00:26:09

post is when a person shares your

00:26:10

fatal either with other people or at

00:26:13

home too in the capital somewhere else

00:26:16

repost reposts of subscribers what is the point

00:26:18

you made a cool post your subscriber

00:26:21

near posted this is already good but in the opposite direction it

00:26:25

shines thanks for solving it so my

00:26:27

subscriber launched it cool that is, people

00:26:29

see that you are with them, well, in short, we

00:26:31

interact with them and you are ready

00:26:33

to communicate with them, that is, you are not somewhere far away, you are

00:26:37

already almost a piece umbro has moved away from the picture

00:26:41

with the account mark that people

00:26:43

save and forward

00:26:45

clearly quotes from the account mark

00:26:47

motivation any tricks for three

00:26:50

products template for stories that

00:26:52

students use melt away share

00:26:55

the content which people will publish

00:26:59

content to which they willingly respond and

00:27:01

react news pregnancy overeat

00:27:04

changing house divorced and so on and so

00:27:06

forth went to university changed

00:27:08

jobs got a big salary earned a lot

00:27:10

spent a lot lost gypsies

00:27:13

robbed so far away similar

00:27:15

product announcement soon your life will change

00:27:18

because that I will launch a consultation shaft

00:27:22

humor jokes jokes jokes jokes don’t be afraid to

00:27:27

be funny I always imagine you’re

00:27:30

filming again I’m ready but often I don’t often

00:27:33

see cats with him I met him I stroke him I

00:27:36

give him this name 7 on instagram people

00:27:39

like it people like cats

00:27:41

to share their vulnerability and asking for

00:27:44

support also happens when

00:27:47

you need help, let’s say

00:27:51

he doesn’t know he lost something and you

00:27:53

say the line today I lost a document that is

00:27:56

very important for me I don’t know what to

00:27:57

do I’m in despair people will

00:28:00

sympathize with you they suggested something somehow

00:28:02

it helps people react to this people

00:28:05

need to share emotions so far unsolvable

00:28:07

problems let’s leave out my task to gather

00:28:10

7000 people on a wizard I don’t know how to

00:28:12

do it well I will do it and people will

00:28:15

help you advise tell me how you

00:28:17

did it all people will write

00:28:19

to suggest or also sympathize with

00:28:22

this our lesson has come to an end, we will meet in the

00:28:24

fourth lesson

00:28:31

[music]

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