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Тесак берет интервью у Романа Зухеля (2012 год)

Тесак берет интервью у Романа Зухеля (2012 год)

Channel: TheStrang007

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Постановка судна на якорь (Учеб. видео)

Channel: Alexander Vitkovsky

Как правильно ставить цели и получать то, что хочешь? | Алексей Ситников #любиточтоделаешь

Как правильно ставить цели и получать то, что хочешь? | Алексей Ситников #любиточтоделаешь

Channel: #любиточтоделаешь

ответы

вопросы

26

06

2021

00:00:05

so girls, good afternoon, write

00:00:08

how you can see me, how you can hear me, and we’ll

00:00:11

start with you, so I see Ksenia,

00:00:15

when you come in, write your last name and in the world, and

00:00:19

when you come in, write your last name, at

00:00:22

least 2 Ksenia and which one I will

00:00:25

communicate with is important for me to know please,

00:00:28

when you come to the webinar with feedback,

00:00:31

write your last name well in the chat it

00:00:34

will run away and I will forget what your last name is

00:00:37

now I remember in five minutes I can

00:00:40

forget because I have a lot of

00:00:42

students for this when you enter the

00:00:45

booth in the webinar room write

00:00:47

your last name come so Marina Ilina Elena

00:00:51

mother and Kiev Che in the world so Tatyana

00:00:54

Shiryaeva ns to see the running Olga

00:00:56

Bezukladnikov excellent Olga I am poison Olga

00:01:00

Bezukladnikov I just

00:01:02

looked at your profile again I read it and

00:01:04

answered and in general then of course you have

00:01:07

such a situation for the best and discuss

00:01:10

today, I think, so stay in touch,

00:01:12

ask your questions, how was it for you

00:01:14

on the task that I gave you on

00:01:17

counting numbers,

00:01:18

and now, hello everyone, girls who haven’t

00:01:23

joined the telegram channel in the

00:01:25

mail, look at the letter in which I

00:01:27

sent the link to the telegram channel

00:01:30

if you don’t have telegrams and download add there

00:01:32

there is an opportunity to communicate and receive

00:01:35

some reminders from me I’m in

00:01:37

touch there reading your successes I’m very happy

00:01:41

for you it’s great that some of you are already

00:01:45

able to charge high prices for tailoring

00:01:47

that you’ve become bolder that already such

00:01:52

self-confidence has appeared, including I think

00:01:55

that it will get stronger

00:01:57

as you name a

00:01:59

high price more often, your belief that you

00:02:02

can earn good money, your faith

00:02:05

will get stronger

00:02:06

today I have the first question

00:02:09

that I want to ask, please write to me

00:02:12

how you have been successful this

00:02:14

week, what you managed

00:02:18

to achieve there, I don’t know, further advertising,

00:02:21

a lot of clients came, raised the price, managed to

00:02:25

work at high prices, never

00:02:27

gave in, or, for example, refused

00:02:30

some client whom they couldn’t stand for a long time

00:02:31

and wanted to replace him all

00:02:33

with someone you have

00:02:36

this week but some successes about

00:02:39

engines the

00:02:40

steps are so grandiose good

00:02:44

afternoon everyone

00:02:56

today we have a webinar for

00:02:58

about 50 55 minutes and then I will

00:03:01

switch off and go to another broadcast

00:03:08

to catch everything today There is still time to

00:03:12

discuss the question that the world asked, a

00:03:14

very important question that interests

00:03:16

many, how to partially refuse clients,

00:03:19

especially those who are

00:03:22

satisfied in principle now, we will discuss this

00:03:36

this week, I was engaged in vacations for

00:03:38

graduates of the military institute,

00:03:41

they made good money, excellent, well, how much does

00:03:44

Tatyana write,

00:04:08

Anastasia Taranenko, also write, how are

00:04:10

you doing?

00:04:11

Ksenia’s case, they took my order for a dress, I had it

00:04:14

sewn for a long time by a client, it used to be sewn by

00:04:17

more experienced tailors, it really

00:04:20

strengthened my self-confidence, but I can’t

00:04:22

force myself to go on Instagram anymore

00:04:24

while there are no orders, well, that’s why there are no orders

00:04:27

because you can’t force yourself

00:04:28

go to Instagram, don’t force yourself

00:04:31

to go to Instagram, just today,

00:04:33

when the broadcast ends, go to

00:04:36

Instagram, write any

00:04:38

story post, take a photo of yours, but in yourself, just

00:04:42

click on some mask there to be

00:04:44

on your face, whichever one you

00:04:47

like best, and write to everyone there hello,

00:04:50

today they took my order, can you imagine I

00:04:52

have a client who

00:04:54

gets her work done by more experienced tailors and she

00:04:56

came to me and

00:04:58

can say that I feel

00:05:00

on par with very experienced tailors,

00:05:04

this can be said because in your

00:05:06

message

00:05:07

from here you can make content you seem

00:05:12

well, it seemed like nothing special had happened

00:05:14

and the client was getting their tailoring done by more experienced tailors and

00:05:16

came to me, like

00:05:18

they didn’t say anything supernatural, in

00:05:21

fact, here they are presenting themselves and even

00:05:24

from this phrase you can make a post

00:05:27

that those clients who had previously

00:05:29

had their tailoring done by more experienced tailors

00:05:32

come to I leave happy

00:05:35

because there are advantages, for example, you, for

00:05:38

example, are more versed in the topic of

00:05:43

fashion than older tailors, and there are

00:05:46

some advantages, take it, write a

00:05:48

short post about yourself or a

00:05:50

dating post, for example, you went to Instagram,

00:05:52

wrote a post, took some picture and

00:05:54

photos you wrote for example, so again, Ksenia,

00:05:58

I forgot Ksenia’s last name, Ksenia Safronova,

00:06:03

Ksenia, it’s you who dance, for example, I

00:06:06

do ballroom dancing there and now

00:06:08

I want to announce that I’m starting to sew

00:06:12

because I’m an experienced tailor, I’m a

00:06:14

passionate tailor, yes, I love my job and I

00:06:17

plan to teach instagram so let's say

00:06:20

hello to each other write to me in the

00:06:23

groove under the posts in the comments who

00:06:25

reads me like a welcome post

00:06:28

write on instagram go to instagram

00:06:31

and for everyone so let's say celebrate your

00:06:34

entry into instagram and little by little

00:06:35

begins to follow through with posts everyone

00:06:39

has agreed with you that today you

00:06:41

write 1 post Ksenia sew and you can’t

00:06:44

hear me but saddle the box this month

00:06:49

worked well but I can feel the recession

00:06:53

I’ll be more active in advertising definitely

00:06:55

summer I definitely need to be

00:06:57

more active in advertising because business

00:07:01

always has waves, business

00:07:04

never goes like this in a straight line upwards it

00:07:05

always comes with recessions and every downturn

00:07:08

in business needs to be anticipated by advertising, that

00:07:11

is, we constantly constantly have to

00:07:13

advertise even not when there is a

00:07:16

recession, but constantly girls advertising is not

00:07:19

just that I know everything about advertising, no

00:07:22

it means that you know advertising and you are

00:07:23

constantly advertising permanent

00:07:26

business cards constantly targeted

00:07:28

advertising constantly write posts don’t forget this

00:07:31

and Svetlana I learned to tell

00:07:34

regular clients the price is 20

00:07:35

percent higher than it was calm

00:07:38

excellent congratulations you can even

00:07:41

raise the saddles Tatyana served 22

00:07:44

people with an average bill of one and a half thousand

00:07:46

for me it is important that the 7th

00:07:47

assistant occupied I sewed the order

00:07:49

well, too, the first step

00:07:52

was delegated perfectly, it’s good that the average

00:07:55

bill is one and a half thousand, it seems to me that

00:07:58

somewhere you can take more, but the fact that

00:08:00

you have already delegated freed up time

00:08:03

is good and Olga is active, hello,

00:08:06

I have a question: we don’t know how to deal

00:08:07

with tailors, what should I tell him, they

00:08:09

refuse to accept repairs and

00:08:11

only sew whole products with a large

00:08:13

influx of orders, hi, nothing, I’ll

00:08:16

do it, we don’t have a good room

00:08:17

for employees, tea and coffee, water,

00:08:19

air conditioning, SEO basis for work and for the

00:08:22

client, parking, tea, coffee, chocolates, away and

00:08:24

eternal the question is how to tell the client why is it

00:08:26

expensive how to tell the foreman why he gets so much

00:08:28

and Olga start watching

00:08:30

lessons about communicating with employees I

00:08:33

have answers to these questions there It is obvious

00:08:37

that your employees are sitting on your neck

00:08:40

you have no chain of command that

00:08:43

will need to be built

00:08:44

and if they hold on to work, then they

00:08:48

have no choice, you dictate to them what to do

00:08:52

about all this, you will need to

00:08:55

steer into an authoritative position and

00:08:57

no longer talk in proposals, yes,

00:09:00

you know, you need to take on repairs, yes, you

00:09:03

refused and you have nothing for it, and you are a

00:09:05

builder to work in this way that

00:09:07

your tailors cannot refuse

00:09:09

repairs, that is, discuss, take it off, it will

00:09:13

allow you to do a meeting, say that the

00:09:15

girls of today we take everything, you

00:09:17

take it and we take it, this is business, yes, you

00:09:19

take repairs, and or you agree to take

00:09:21

turns taking repairs, and yes, you

00:09:24

line up who takes it repairs are not

00:09:26

tailors

00:09:27

while in your studio, apparently the most important ones

00:09:30

are tailors, yes, tailors have high

00:09:33

salaries and despite the high salaries

00:09:35

they do not appreciate it, and by the way,

00:09:37

write how you revised their salaries

00:09:39

because their pay is really

00:09:41

too high, then they are your main

00:09:44

business is tied to the fact that you

00:09:46

pay a very large percentage at high

00:09:50

prices to your partner, and at the same time

00:09:52

they don’t expect harm to you and dictate

00:09:54

the terms, it’s just such anarchy, yes,

00:09:57

so you ultimately need to restore

00:09:59

order in relations with clients,

00:10:01

and remember when you came to I was

00:10:03

just on the course, you thought that you

00:10:05

just need to download the price list,

00:10:07

the price list here won’t do, it

00:10:09

raises the prices for your services, you

00:10:12

will be left with this, let’s say this, and not the

00:10:15

correct distribution of income, but

00:10:18

your harmful tailors will receive a

00:10:21

good percentage and you will still be your

00:10:23

cells and will remain without profit,

00:10:25

so here you need to little by little put things in

00:10:27

order, first of all, you need to think about

00:10:29

new rules, think about the day when you

00:10:31

tell them all this, thought

00:10:35

in advance what will happen if some of them

00:10:38

refuse to work under the new conditions, yes,

00:10:40

but in any case In case, you need these changes

00:10:43

because otherwise there is no point in

00:10:45

working in your body, which does not give

00:10:47

profit, headaches, much use, no,

00:10:50

your owners, who are the owners of Shiva 3, I won’t

00:10:53

keep the atelier in this state for long,

00:10:56

because they are in

00:10:57

any case responsible.

00:11:00

- moral

00:11:02

so let’s say expense and don’t think about this

00:11:04

business and not making a profit and after

00:11:06

some time there is simply a risk of

00:11:08

simply closing the studio, so think about

00:11:12

this plan and start implementing it and

00:11:14

please look at the lessons on the module

00:11:17

manager about communicating with your

00:11:19

tailors

00:11:21

then Ksenia post the first post of

00:11:24

the acquaintance is excellent how to post and

00:11:26

write to me on Instagram what that so that I can

00:11:29

watch Tatyana Shiryaeva one and a half

00:11:33

thousand is for hemming the chevron trousers plus

00:11:35

the chase then it’s quite excellent such a

00:11:37

small small amount of work I

00:11:39

had to part with our video and

00:11:41

because I also didn’t get any orders

00:11:43

fulfilled the terms of the contract and was

00:11:45

unfriendly with clients, I decided why

00:11:47

I needed a person who was nothing but

00:11:49

problems and fired her, great congratulations,

00:11:51

and the girls always do everything that depends on you,

00:12:00

that is, let’s say a person came before I

00:12:02

took a closer look, I like it, but in

00:12:04

general it’s a negative person, unfriendly, rude

00:12:07

Naturally, you fire her,

00:12:08

but before you fire her,

00:12:11

try to have some kind of conversation

00:12:14

and pay attention to this and so that, as it

00:12:16

were, everything is always if you decide to fire,

00:12:19

then you are invulnerable,

00:12:20

which means you can dictate your condition,

00:12:22

if you are afraid to fire the person, you

00:12:25

start jumping in front on tiptoe,

00:12:27

so you must decide that you are

00:12:30

not afraid to fire and from such a

00:12:32

state you say that in

00:12:34

Italy I have these rules, I need you to

00:12:36

do this, this, this,

00:12:38

how to help you, what can I do for you so

00:12:40

that you behaved like this, and then

00:12:42

let’s hang a mirror with you so

00:12:44

that you can track your

00:12:46

face, your posture, your intonation,

00:12:49

well, how does a person look at it,

00:12:51

maybe you’ll say, damn, I myself suffer from

00:12:53

this negativity,

00:12:54

well, it’s good that you paid attention to it and

00:12:57

let’s do something there then I will, excuse me,

00:12:59

let me somehow take care of myself,

00:13:01

that is, you communicate because well, the people of the

00:13:04

same people also tell me their emotional

00:13:05

problems, they don’t go to courses, they go to a

00:13:09

psychologist, they have their own cockroaches in their

00:13:12

heads and you can unwind them a little and

00:13:15

try to somehow come to an agreement with them in

00:13:17

da te working conditions and as if, of

00:13:20

course, if there were several conversations

00:13:22

I hope that the person does not want to change does not

00:13:24

read what is necessary then goodbye as if there are

00:13:26

no questions because the atmosphere in

00:13:29

the team is very important okay Olga

00:13:32

write how understand me, write when

00:13:35

you send it to me, when you look at these

00:13:38

lessons on the manager module and when you

00:13:42

draw up a rough plan

00:13:45

because you have to talk to them and about the new

00:13:47

salaries, as you understand, yes, I answered you there,

00:13:49

what are the options for the new, so to

00:13:54

speak, new percentages, you

00:13:56

need to discuss with your employees I gave you

00:13:58

a breakdown of why you have no income in the

00:14:01

atelier girls, in turn I want to

00:14:03

say that look at the answers

00:14:06

that I give to your other colleagues on the

00:14:09

school website, there are very valuable questions for you

00:14:12

and for those who do not yet have experience,

00:14:16

for example with your employees, then you

00:14:20

can even look at these

00:14:22

answers here and in and choose some conclusions for yourself to

00:14:24

draw there that many of you

00:14:26

have not had an atelier yet, the girls who

00:14:30

came have already had one, etc.

00:14:32

but the atelier has been talking for a long time, yes, they have been communicating with

00:14:36

an employee, they have some

00:14:37

specific problems that I am helping

00:14:39

to solve, and this experience will be very

00:14:41

useful for you, well, while Olga is writing, I

00:14:44

will return to the very first question that

00:14:49

Almira asked so peacefully here we are in

00:14:55

touch,

00:14:56

yes I I understand everything, thank you for the weekend,

00:14:58

I’ll go through the models you wrote, you’re

00:14:59

great Olga, you’ll set it up perfectly and everything will be

00:15:02

fine, even if you reduce the number of

00:15:05

employees and strengthen your position, yes, you’ll

00:15:10

earn 100,000

00:15:13

even with one employee, you can

00:15:14

earn 100,000 until he sews,

00:15:17

obeys, and fulfills yours all

00:15:21

the recommendations are followed by your employees,

00:15:23

why keep a staff of 5 or 6

00:15:26

stupid people who boss you around,

00:15:28

who don’t listen to anything and who

00:15:30

just take all the profits, so

00:15:32

let’s say, and the

00:15:33

enterprise works, but well

00:15:36

Elmira writes this question, and Katerina, I

00:15:40

would really like to take only profitable

00:15:42

orders. how to respond to a regular

00:15:44

client, they bring work in packages

00:15:46

where u karot brew which we will do quickly,

00:15:48

definitely work that takes time, we

00:15:51

can’t sort it out, I’m taking

00:15:53

this nibiru, what to do in this case, and

00:15:56

most importantly, the regular client wants to see

00:15:58

me,

00:15:59

if suddenly I’m not there, they can

00:16:01

turn around and leave, although my assistant is a

00:16:03

very good-natured good girl, we are not

00:16:05

only two weeks old, but here it will be important to have

00:16:08

several questions here in this matter,

00:16:10

and the first three are about profitable orders, the second

00:16:16

question wants to see me if I’m not

00:16:19

there, they could come back and leave like that, like that,

00:16:24

probably sooner 2 well, look, if

00:16:27

you wanted to take only profitable

00:16:29

orders, then the question here is that for

00:16:34

other orders you are assigned unfavorable

00:16:37

prices, why are other orders not profitable for you, that

00:16:41

is, if a person brought you an obstinate

00:16:43

keychain and you think that this is an unprofitable

00:16:46

job, raise your prices before that level

00:16:49

so that the cow hatch is beneficial for you and then the

00:16:53

client himself will make the decision; he

00:16:55

leaves it with you how much you are

00:16:57

dear to him before he leaves it with you to soon

00:16:59

shorten the hatch or shorten the trousers

00:17:02

or not, or for example, there will definitely be

00:17:05

work that requires time,

00:17:08

look, and your time should be

00:17:11

paid

00:17:12

you shouldn’t have such a thing that you take

00:17:14

work for 300 rubles and sew all day

00:17:17

and think that you are just wasting time on this,

00:17:19

your time should be

00:17:21

paid paid to clients if you are

00:17:25

disgusted by the whole pricing, look,

00:17:27

that is, don’t rush to appoint

00:17:29

we saw the price of an order that requires your

00:17:33

full attention, and for the whole day,

00:17:36

accordingly, you raise the price tag so that

00:17:38

your time is paid for, but it’s

00:17:41

not possible to sort it, I’m taking this

00:17:43

Nibiru, this is exactly the same

00:17:45

principle, I’m expensive in the sense of

00:17:49

taking a simple job, it suits me,

00:17:52

but I can’t take this because there is a

00:17:54

lot of work and the price tag is small then the question is

00:17:56

why the price tag is small yes this is the answer

00:17:59

to the first part of the question, that is, you

00:18:02

set prices that are unprofitable for you, you

00:18:05

need to start setting favorable prices, that’s

00:18:08

what to do in this case, and the main thing is the

00:18:11

second question and the second part of the question is that

00:18:14

regular clients want to see

00:18:16

me,

00:18:17

if suddenly I’m out of place, I could come back and

00:18:19

leave, but here you can agree with your

00:18:23

assistant so that she conducts a

00:18:26

dialogue correctly because our assistants don’t know how to conduct a dialogue,

00:18:30

they need to be trained in this, you

00:18:33

tell your assistant, dear,

00:18:35

I don’t know how there name is Masha Natasha

00:18:39

today

00:18:40

if clients come in my absence we

00:18:44

say this way hello

00:18:47

Elmira is not here today but she asked all

00:18:49

clients who come to her to

00:18:52

leave orders and write the phone number

00:18:54

when she returns she will dial you all this

00:18:57

would solve the issue you should not have

00:19:00

such that the client comes to the studio,

00:19:03

looks at you, you’re not there, asks Natasha, where is

00:19:07

Ilmira,

00:19:08

and she’s not here today and the conversation is over,

00:19:11

you shouldn’t have such conversations,

00:19:14

Natasha should come up to the client and

00:19:17

say that or peace

00:19:18

will soon be left with your package, she’ll give

00:19:21

you tickets for tickets. then set up a meeting with her yourself

00:19:23

and that’s

00:19:25

all for this, and even then if the order is for you

00:19:28

and if the clients want to see exactly,

00:19:32

they will perceive it higher or yes, if you

00:19:36

previously had the practice that Shelley is only

00:19:40

well, you are for the clients, then understand to the client

00:19:44

that this is normal, that the client wants to leave, don’t

00:19:46

leave glue, don’t leave your things

00:19:48

to a stranger,

00:19:50

you didn’t warn the clients, as if

00:19:53

you don’t have a relationship yet that

00:19:55

the person will come, your ateliers will

00:19:57

leave anything for you, no matter what kind of

00:19:59

people work for you, everything will be in perfect

00:20:01

condition, that is, you you want your

00:20:03

clients to be so prepared right away,

00:20:05

come right away to strangers, give everything to the

00:20:08

girls, but be realistic,

00:20:11

imagine yourself in the place of these clients,

00:20:14

you were trying to go to the hairdresser,

00:20:16

came to him, acts to him

00:20:18

alone, and suddenly came to her

00:20:20

hairdresser’s and there was a girl sitting there Are you

00:20:23

going to stay and meet to dye your

00:20:25

hair, but no, of course, you’ll turn around

00:20:27

and leave,

00:20:28

and if I’m a girl, I’ll tell you there,

00:20:31

even 15 minutes, now the hostess will come over

00:20:33

now, everything’s done, the dialogue

00:20:35

will be held, but, or in any case,

00:20:38

take it upon yourself, understand the client that

00:20:41

these are not clients who are fools leaving his

00:20:43

assistants, the thing is that you

00:20:46

need to establish this process, don’t

00:20:48

throw off responsibility and don’t

00:20:50

expect that your business

00:20:53

will somehow work on its own with all the changes

00:20:55

and you won’t participate in it in any way since

00:20:57

such a situation

00:20:59

happened to you do you think so what can I

00:21:03

do? I can write down

00:21:06

your phone number on a business card, tell your

00:21:08

assistant to speak, this is what you need to do so

00:21:10

that she leaves your phone number there,

00:21:12

but that she writes down the

00:21:14

client’s phone number so that she is polite

00:21:16

with clients who come and

00:21:18

expect you here, look, carry out

00:21:22

dialogues, carry out this work, because it does

00:21:25

n’t happen that the

00:21:29

clients are ready to immediately leave the new ones, the

00:21:32

assistant is ready not to leave me, and if

00:21:36

it happens that the client comes to your

00:21:39

atelier, here you and your assistants, he

00:21:41

tells you, I just want you leave

00:21:44

here here you will also need

00:21:46

to talk with clients, yes here you can

00:21:49

say there, for example, don’t worry,

00:21:51

we will do everything perfect for you, everything will be

00:21:53

as before, that is, we did everything

00:21:56

efficiently and we will do everything

00:21:57

efficiently, that is, let them understand that

00:21:59

they are not the ones who can do this choose yes what

00:22:02

you can choose but tell them it’s

00:22:04

neat it’s not like that no I don’t take it I

00:22:08

take 5 I don’t take this you can go this you

00:22:10

never know what you want to get there you

00:22:13

don’t just need to explain to them in

00:22:15

human terms what the main part is

00:22:17

I do the work, if there is no time left

00:22:20

there, I can make your orders,

00:22:21

but if anything is done under my strict control,

00:22:24

my assistant can do it, but rest assured

00:22:26

that everything will be perfect because the

00:22:28

clients who have already left my

00:22:30

assistants the things they took away in such a

00:22:33

state that they cannot distinguish from

00:22:35

my work

00:22:36

so everything will be fine, reassure them

00:22:39

because the client who comes and they don’t

00:22:41

want to leave with your girl and the orders

00:22:44

are not because they think she’s an

00:22:46

idiot there, but because they don’t trust her,

00:22:49

yes because they don’t trust her yet

00:22:51

and you need you will

00:22:53

begin to regulate this process as they understood me, so

00:22:59

now I will return to your questions,

00:23:06

so I received an offer for

00:23:08

cooperation, now it is very fashionable to have

00:23:10

your own proin such that I have several such

00:23:12

only fixed-term contracts, so I

00:23:14

thought if people far from sewing

00:23:16

machines do this, why don’t I do it this is

00:23:18

because people who are far from the sewing

00:23:21

machine have other skills that

00:23:25

you apparently don’t have, we need to upgrade it,

00:23:27

but producing a clothing brand is not a

00:23:29

problem, the girl’s sales problem and

00:23:32

you all have not yet improved sales sales,

00:23:35

this is the vision of your own

00:23:39

Internet pages, yes it’s there on VKontakte and

00:23:41

Instagram and well, you sell through these

00:23:44

pages, that is, if you don’t even have this,

00:23:46

then you don’t even know if you communicate with

00:23:51

stacks of these, these are ready-made

00:23:54

clothes, there are no problems in producing clothes,

00:23:57

I say how many times

00:24:00

that in order to make money

00:24:02

from tailoring you don’t you even need to sew, you

00:24:05

just need to be able to,

00:24:07

you just need to be able to sell anything,

00:24:12

yes, learn to sell these things through social networks

00:24:15

and 6 please, pig

00:24:17

health, that is, you will give yourself a name, a

00:24:21

beautiful label name, learn to

00:24:26

advertise through bloggers through

00:24:28

targeted advertising, you see,

00:24:30

social networks are stable, sew

00:24:32

and sell, that’s it the whole process in principle

00:24:34

and all the lessons on targeted advertising

00:24:37

on advertising through bloggers,

00:24:39

all the lessons are on the site, look through

00:24:42

them and please focus on

00:24:45

learning how to sell and write posts and

00:24:47

attract customers through social networks, not

00:24:50

just concentrating on sewing,

00:24:53

otherwise many of you concentrate on

00:24:55

sewing and for advertising in general, but it’s simple,

00:24:59

but it happens that well, it’s like it’s

00:25:01

not necessary for advertising, or like,

00:25:03

I’ll do advertising later, not girls, and

00:25:07

then you must have

00:25:10

time during the day in the evening for at least half an hour so that you

00:25:12

can do something on social networks,

00:25:14

write posts agreed with bloggers

00:25:17

where you will

00:25:18

place advertising posts so that you have

00:25:22

a page in the booth and give

00:25:24

targeted, inexpensive advertising

00:25:25

because it brings clients to the effective ones

00:25:28

and your main focus should be

00:25:31

on attracting

00:25:34

attracting attracting a flow of clients

00:25:36

because they are not all at once

00:25:39

they order they should warm up on your social networks

00:25:41

a little, yes, that is, they should

00:25:43

look at your posts and write what kind of

00:25:46

reviews you write, you need to pay

00:25:49

attention to this, write to me please, which of

00:25:52

you runs social networks and does constant

00:25:55

advertising, that is, you are constantly led by

00:26:00

social networks, constantly herded Posts two or three times a

00:26:03

week and is constantly engaged in

00:26:06

advertising, write, I want to look at you,

00:26:21

I’m leading really unevenly, I’m leading and

00:26:24

let’s go to your client, I’m writing posts,

00:26:26

girls, as soon as we start conducting

00:26:28

social networks, clients will start to

00:26:32

write, they will be interested, and also

00:26:36

write those who are not I’m not leading,

00:26:38

Lyudmila, you understand, this is how you

00:26:41

definitely need to manage social networks, but it’s

00:26:45

just a matter of sewing, you’re sewing and so everything

00:26:48

is fine, you need to

00:26:50

learn how to sell and run social networks on the course,

00:26:52

a question about the social network VKontakte, you also

00:26:55

need to maintain a page, but in VKontakte

00:26:58

she gave me a very a very good result, I

00:27:01

managed Instagram and managed in Contact

00:27:04

and VKontakte I have lessons on

00:27:07

how to enter all this automatically there

00:27:10

you can automatically schedule pastes

00:27:12

and at least a month in advance and a newsletter

00:27:16

that will meet your clients

00:27:18

after advertising on VKontakte this is a unique

00:27:21

network for tailors you can do everything

00:27:23

automatically and just periodically

00:27:25

come to this social network and see who

00:27:27

wrote to you,

00:27:29

that is, what question was asked, this is

00:27:31

very important on Instagram there is no such thing on

00:27:34

Instagram you must be constantly

00:27:35

constantly constantly in touch and on VKontakte you

00:27:37

can do everything automatically

00:27:38

vkontakte more comes than from

00:27:41

Instagram on Instagram they want to buy

00:27:43

ready-made products right away,

00:27:44

well, yes, and Svetlana, please note that

00:27:47

Instagram is written through and Instagram I

00:27:50

post every sixth thing, great,

00:27:53

get used to posting every sixth

00:27:55

thing, photos of things, because this is the

00:27:59

main thing that will sell you as a

00:28:01

master, take photographs, and in good

00:28:07

lighting, take pictures of every my

00:28:09

sixth thing and every post will

00:28:11

appear in your subscribers’ feed and you are

00:28:14

gaining subscribers fire didn’t know I

00:28:18

think that the contact is already in the past

00:28:20

no it hasn’t passed and which one has passed no I

00:28:23

run and

00:28:24

and in this business before in business here are

00:28:27

schools for dressmakers I I also run

00:28:29

VKontakte and Instagram, both here and there are a

00:28:32

normal story, as if I personally

00:28:36

communicate with my children through VKontakte,

00:28:38

not through Instagram, I’m happy with the

00:28:40

VKontakte application, it’s convenient on the phone,

00:28:43

this doesn’t mean that it’s a social network for

00:28:45

dinosaurs, or that some of my

00:28:48

classmates still have

00:28:51

pages and it’s normal for them and from there that

00:28:54

clients come because there is

00:28:58

less competition in Odnoklassniki, if

00:29:01

you lead Odnoklassniki, then you can also

00:29:03

bring clients from there, here the question is

00:29:05

preference for whom, what is convenient for once again that for the

00:29:09

sewing topic in

00:29:11

contact is indispensable just a social network and on

00:29:14

Instagram and well given mainly for

00:29:16

such content, videos and photos in contact,

00:29:20

it’s very good to automate this

00:29:22

whole process, set up posts, set up a

00:29:25

mailing list and it will communicate instead of you,

00:29:28

yes, here’s the Sandler that I’m talking about

00:29:31

in your hands, you have its settings and those people

00:29:33

who will come to you from advertising

00:29:35

will meet them the first message will already

00:29:38

start a dialogue instead of hair and you

00:29:41

will already be answered by me, those who

00:29:44

used it for me, what is registered for me,

00:29:46

you can use anything, but I

00:29:49

think that as long as you see for yourself,

00:29:52

you should limit yourself to some two

00:29:54

social networks, select and enter two social networks

00:29:58

because if you choose VKontakte and

00:30:01

Instagram and tick tock, well, you will

00:30:04

only need to deal with social networks

00:30:06

because then you hire a girl who

00:30:09

manages social networks for you here and there and for 15,000

00:30:12

a month 10 15 another month some girl

00:30:15

who posts the necessary posts for you and

00:30:18

then you do the tag properly, but just do

00:30:20

n’t think that bringing social networks is just the

00:30:24

same work, it’s everyone’s profession

00:30:27

here if you manage social networks

00:30:30

yourself from time to time, in a mode

00:30:32

in volume, whatever, every morning 15 minutes

00:30:35

there for a post, for example, or every evening and

00:30:38

like your people who live with

00:30:42

you in the city, go to their

00:30:44

page even like them they come to you

00:30:45

and so mutual subscription this

00:30:48

happens if you regularly have 15

00:30:50

mid in the morning 15 in the evening then it will become a

00:30:53

habit for you and you will already have it it won’t be difficult,

00:30:57

here’s the

00:31:14

girl’s body, write your questions, write your

00:31:24

questions if you have questions, let’s

00:31:27

answer again if there’s no more question, I don’t

00:31:29

have one, and then we’ll run off

00:31:33

to the next one until we get in touch,

00:32:11

I don’t have a question yet, well, I found a

00:32:15

very good bass client plugin in July

00:32:16

work not great great but collect

00:32:21

before the record will

00:32:24

collect the customer base even call to

00:32:27

log in the client just ask how

00:32:28

they are doing how they are doing if you have questions about

00:32:31

the wardrobe yes just call us

00:32:33

remember about yourself and wonderfully good

00:32:35

girls and since there are no questions yes everyone we all

00:32:38

run

00:32:39

to rest day off please write to me

00:32:41

which inside today from the

00:32:43

webinar you will take away the

00:32:46

brightest thoughts the brightest realization

00:32:48

that you learned for yourself today I’ll

00:32:58

make notes now I’ll see how it

00:33:01

all turned out and I’ll be sure to send

00:33:03

a recording

00:33:38

that ready-made products are sold better on Instagram

00:33:40

not a fact by the way it’s a myth ready-made

00:33:46

products, for example, Olga Grebenku,

00:33:47

who

00:33:48

has her own franchise for ready-made dresses, she

00:33:51

gives both on VKontakte and Instagram, there are no

00:33:54

social networks that say that here the

00:33:56

best products are sold worse there,

00:33:59

depending on who runs it, the

00:34:03

one who wrote it sells better for you

00:34:07

may work for someone else network you

00:34:09

need to try all this I don’t have

00:34:11

inside I got a kick I went to write it off and

00:34:14

put it off for several months great

00:34:16

how to make men write

00:34:17

ok so we’re waiting for Ksenia to write something

00:34:21

and we’ll say goodbye to you girls write

00:34:25

your questions on the platform when you have

00:34:27

this situation sheathe it right away the question I

00:34:30

will answer you there

00:34:51

as Marina wrote in the chat question

00:35:02

attack 10 Marina question marine

00:35:04

hello I have a question as a

00:35:05

businessman

00:35:06

to hired workers that we need to change the

00:35:08

approach to clients like the right price for

00:35:10

troops on the phone talk I’m

00:35:11

basically always in the studio sometimes I’m

00:35:13

not there and the work phone is in the

00:35:15

studio, I tried to explain to the employees, we’re

00:35:17

not particularly interested, they don’t want

00:35:19

time on the highway, they say the price, the blog or

00:35:21

lowers it, which is faster to sit down and sew, although I’m

00:35:23

very pleased with the theme I ordered, which I

00:35:26

began to accept more expensive because. I pay the master's percentage for an

00:35:29

experienced responsible employee for no more than

00:35:31

five years I would like to convey to him

00:35:32

Do I need to say that I am studying on the course

00:35:34

Katerina our 10 you have such an opportunity

00:35:35

to conduct live broadcasts on weekday evenings during

00:35:38

this work I don’t know I don’t yet think

00:35:41

about weekday evenings as long as it’s convenient for me so if

00:35:44

there are any changes, I will let you know,

00:35:46

look, you don’t need to say that you

00:35:49

are studying on the course, this will be an excuse

00:35:51

for you, you need to sit down with your

00:35:54

employee, sit down and talk,

00:35:56

tell me, dear mother Petrovna or whatever

00:35:58

her name is, I don’t know Svetlana, dear

00:36:02

Svetlana,

00:36:03

I want now this is my business and you

00:36:08

understand that you are a

00:36:09

representative of my business and I

00:36:12

have some conditions and some

00:36:14

changes that I want to make to the studio and

00:36:16

I will need your consent now

00:36:20

and then we will see

00:36:22

if we will continue to work together,

00:36:24

how far will you continue to be able to

00:36:26

fulfill my conditions or we

00:36:29

will separate for some reason and at home I’m

00:36:32

sure that you don’t want to leave me

00:36:33

because you have a good salary

00:36:35

let’s talk to you, it’s important for me that

00:36:38

you don’t underestimate the price the price is so-and-so so-and

00:36:42

-so

00:36:43

yes, for you to talk to clients like this then that’s how

00:36:45

you understood me okay

00:36:49

okay all this again if you, for example,

00:36:53

underestimate if I see that you are understating

00:36:56

the price then I will think about

00:36:59

looking for a replacement instead of you because that this is

00:37:01

my business and I have a percentage of what you and I

00:37:04

earn here and the lower

00:37:05

the price, the lower the income, it’s

00:37:07

not profitable for me to work at low prices,

00:37:09

and there are 10 of you, I’m still not yours, mine,

00:37:12

I want you to hear me what I want

00:37:14

to convey to you,

00:37:16

how did they understand me again, you ask, she

00:37:19

tells you okay, everything further she

00:37:21

will say okay, you continue to look after her

00:37:24

if she continues to lower prices

00:37:26

then you will have to look for another

00:37:28

employee because employees

00:37:30

must listen to you if you have

00:37:33

had so far subordination is broken, yes, you have glue,

00:37:35

your employees dictated to you and you did not

00:37:38

discuss this with them, firstly, a person will not

00:37:40

change in 2 seconds, you sometimes have to

00:37:43

speak, speak, speak, yes, that is, you

00:37:46

say what you need to say, this is this,

00:37:47

then this is what we are interested in and I am

00:37:50

interested and tell me not only in

00:37:52

your salary, but it’s important to me and

00:37:55

my income is important to me,

00:37:56

tell me I’m not satisfied with my income and it’s

00:37:58

important to me that our prices are higher and

00:38:00

that you communicate well with clients,

00:38:02

well that means you need you to

00:38:05

listen there smile d d m d y you,

00:38:08

everything should be in order, you

00:38:10

talk to this Svetlana,

00:38:12

explain everything to her, correct her, it

00:38:16

takes time, that’s why start

00:38:20

working, talk to your employees,

00:38:22

start saying your new position, don’t make

00:38:25

excuses by saying that you’re studying on a

00:38:27

course judging because you you want to

00:38:30

tell her that you are teaching on the course, you have

00:38:31

friendly relations, this

00:38:34

should not concern her at all, study

00:38:36

selenium distillery, study on the course, you should

00:38:38

tell your conditions in your interior,

00:38:41

this should not be done in a rush, this should be

00:38:43

done first calmly, watch what to

00:38:47

watch next, what are you what you will do and

00:38:49

what you won’t listen to, look for

00:38:51

some other options girls, this is work with

00:38:54

people, this work is not with robots that

00:38:56

you forgot, did not program, they

00:38:58

immediately started doing this very thing for you, all that right there

00:39:01

is no button at a time, it’s

00:39:04

a neuron in the brain if she’s used to it I should behave this way,

00:39:06

my fears are not my fears, I’m

00:39:08

afraid of being left without a salary, but this

00:39:12

issue will be decided by you because this is

00:39:14

your atelier

00:39:17

so so so so so so so I don’t have

00:39:21

this kick another question handicraftsmen

00:39:23

sell the eternal hands of egg masters and

00:39:25

persistent according to trial yourself now you can’t

00:39:27

go there, it’s impossible to work there with Russia,

00:39:29

there is no payment system attached,

00:39:30

as far as I know, I didn’t work at the craftsmen’s fair,

00:39:33

try it, but the target

00:39:35

audience there are craftsmen like you,

00:39:37

if your products are needed by other craftsmen,

00:39:40

then perhaps you will be able to sell us something, that

00:39:42

means We’ll check it

00:39:44

empirically, thanks for the webinar, great, or is this a

00:39:47

separate topic altogether? They basically

00:39:48

sell ready-made things for many orders

00:39:50

from abroad; foreigners are willing to pay

00:39:51

for manual labor; yes, they’re willing to pay; you need to

00:39:55

try absolutely everything; it’s not that

00:39:58

complicated; social media; a fair of craftsmen; you

00:40:00

post it there exactly as well; your photos of

00:40:03

finished works are exactly the same, look at

00:40:07

how to promote it, that is, they do

00:40:09

n’t promote you for free, you also need to

00:40:10

pay somehow that they promoted you, but

00:40:13

they promote you inside the crafts fair,

00:40:15

if your products are needed by all the craftsmen,

00:40:18

then go ahead, there, well, I know they sell

00:40:20

master classes on whose making

00:40:23

something because craftsmen need

00:40:25

master classes on

00:40:26

the subject writes oh abandoned the advertisement

00:40:30

ok girls just give me 3 more

00:40:32

minutes have any questions write and we’ll say goodbye to

00:40:36

you and run away

00:40:59

I tried it at the crafts fair it didn’t

00:41:02

work thank you for broadcasting here too

00:41:05

someone manages to sell at a crafts fair

00:41:07

because their products are

00:41:11

in demand among craftsmen

00:41:12

no questions ok ok girls

00:41:16

then we say goodbye to you then

00:41:17

write your questions on the school website you have a

00:41:20

good weekend have a good year don’t

00:41:23

forget to rest

00:41:24

everyone yes everyone do everything advertising is

00:41:27

mandatory girls in the summer emphasis on

00:41:29

advertising, be sure to do advertising and

00:41:31

then everything will be fine with income, bye to

00:41:33

everyone, see you next time

Description:

Катерина, я очень бы хотела брать только выгодные заказы, а как же отвечать постоянным клиентам? Они же приносят работы пакетами,где и Укорот брюк, который сделаем быстро, и обязательно будет работа, которая требует время... Не получается же сортировать, это беру, а это не беру. Что делать в этом случае? И главное, постоянные клиенты хотят видеть именно меня, если вдруг я не на месте, могут повернуться и уйти, хотя моя помощница очень добродушная, хорошая девочка (она у меня только две недели). У меня забрали заказ - платье, я его долго шила. Клиентка "бывалая", отшивается у более опытных портных. У меня это очень укрепило веру в себя, но не могу заставить себя выйти в Инстаграмм 🤷‍♀️ больше пока заказов нет Екатерина, здравствуйте, у меня вопрос такой: не знаю как вести себя с портными и что им говорить: они отказываются брать ремонты, шьют только целые изделия, при большом наплыве заказов. Вредничают это я сделаю, а это нет. У нас хорошее помещение и для сотрудников чай, кофе,вода,кондиционер,все условия для работы. И для клиента парковка, чай кофе, шоколадки и прочее. И вечный вопрос: как сказать клиенту почему дорого, и как сказать мастеру почему он столько получает,ему всегда мало. Мне пришлось расстаться с одной швеей, потому что тоже выбирала из заказов, не выполняла условия договора и была не приветлива с клиентами. Я решила, зачем мне нужен человек от которого одни проблемы и уволила её. Да, было несколько разговоров, но вижу что человек не хочет меняться, не считает нужным Вопрос по поводу соцсетей: в Контакте тоже нужно вести страницу? Еще вопрос: рукодельники продают вещи на Ярмарке мастеров и Etsy. Стоит ли пробовать?

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