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Midnight Talks 49 | Nhà xuất bản Mai Lĩnh - Một thuở vàng son

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Apple Store NYC

Apple NYC

apple store 5a avenida

apple 5 av

00:00:11

I hope you had a good breakfast today

00:00:12

because we have a tour of those that

00:00:14

make history. Basically, we are going to take

00:00:17

a tour of all the Apple Stores

00:00:19

in New York so that you get an idea,

00:00:21

okay in numbers, there are 10 stores in New

00:00:23

York, of which seven are located

00:00:26

On this island in Manhattan, two in

00:00:28

Brooklyn and only one in Queens, the one in

00:00:31

Queens is really not

00:00:32

worth going to visit basically because

00:00:35

it is the typical shopping center but

00:00:37

the others do not have their Charm. So

00:00:39

I want to take you to all of them on this

00:00:41

tour. If you haven't made

00:00:43

a coffee yet, go quickly and make it because the

00:00:45

video is going to be long. By the way, I

00:00:47

want you to leave me in the comments which

00:00:49

store you liked the most

00:00:51

and give it a thumbs up

00:00:53

for the video. The route

00:00:55

we are going to take is many kilometers.

00:00:56

Don't do the math, okay, we start in

00:00:59

Grand Central, then we are going to go

00:01:01

up towards the iconic Apple Store on

00:01:03

Fifth Avenue, then we will go to

00:01:05

the entire East apper area, we will

00:01:07

then cross to West, we will go down through that area

00:01:10

of Manhattan we will go to the MTA area

00:01:12

and we will end up in

00:01:14

Brooklyn for many hours

00:01:17

[Music]

00:01:26

Come with me, the first Apple Store that

00:01:28

we are going to visit today is located inside

00:01:30

a station that is an icon in New

00:01:33

York, the Grand Central station

00:01:35

[Music]

00:01:39

Vente is located on the lower level,

00:01:42

the

00:01:45

store here is our first

00:01:47

stop, which is the Apple Store in Grand

00:01:49

Central. I am going to tell you a couple of

00:01:50

anecdotes about this store because it is

00:01:52

one of the most iconic stores that New

00:01:53

York has. The truth is that we have started with

00:01:55

the main course if you look at this store

00:01:57

they opened it in 2011 more or less full

00:02:00

an idea from the iPhone 4S era ok so

00:02:02

you can get it there as you get from time and

00:02:05

what they did when they

00:02:07

were building was to try to

00:02:09

keep it as simple as possible possible the

00:02:13

architecture of the store itself and that it

00:02:15

could be combined very well with the

00:02:16

architecture of the rest of the station

00:02:19

because the station is almost 200 years old

00:02:21

curiosities when they opened it okay in

00:02:24

2011 there were more than 2500 people in

00:02:27

line before they opened it and On the

00:02:30

first day 4000 people will register in

00:02:32

the store itself as soon as you enter you have

00:02:34

the Hall that is divided with the

00:02:37

most typical products the iPhone the Mac the iPad and

00:02:40

then in the side rooms that I

00:02:42

think are beautiful is where we

00:02:44

find all the accessories part

00:02:45

you take a

00:02:48

tour, by the way, one piece of advice that

00:02:51

I give you if you come to New York is that you

00:02:52

go up to the first balcony that the

00:02:54

Apple Store has and take a photo of the

00:02:57

station from here, it's spectacular, look,

00:03:04

it's very curious, okay, because when this store

00:03:06

came out in 2011 was one of the

00:03:09

last projects that

00:03:10

Steve Jobs worked on. In fact, Steve Jobs was no longer

00:03:13

at the opening of the store, but

00:03:15

it preserves many of the elements of

00:03:17

the old Apple, the genius

00:03:20

bar sign, some tables and, above all, the

00:03:23

integration Very good with the space, the

00:03:25

architecture in which it is located does not

00:03:27

want to stand out, what it wants is to be

00:03:29

part of it. Look, I am going to show you more

00:03:30

things. I love these lamps. But I

00:03:32

can wear this at home.

00:03:34

I think this is one of my

00:03:36

favorite stores. We look at the other

00:03:39

part of the

00:03:41

[Music]

00:03:44

store, it's amazing what they've done

00:03:46

with this store, let's go to the

00:03:48

accessories part. This is very much the new Apple, you

00:03:52

know, with the lighting issue, Las

00:03:54

Maderas and the bays on the

00:03:57

sides. Oops. what the hell are these you see

00:04:00

normally the bays usually put them

00:04:01

a little more decorated and they usually have

00:04:03

the products attached or something but

00:04:06

here they have directly used only

00:04:08

signage a little strange it will be that we are going to

00:04:10

receive an update soon Then

00:04:12

all the smave accessories part

00:04:14

today There is a lot to do today, yes, we are going to

00:04:17

close the little circles. Well,

00:04:19

great central view. Let's go to the

00:04:21

next one.

00:04:43

direct I hope you're having a

00:04:46

good time if you're having a good time on this

00:04:47

tour we're doing Give it a like

00:04:50

and by the way By the way it's important to leave

00:04:52

in the comments which Apple

00:04:54

Store you're liking the most what

00:04:55

part of the day it's been already How do you know? note How you can

00:04:57

see the summer and good weather I

00:04:59

love the

00:05:01

second App Store that we are going to visit

00:05:03

today and we have also started with one of

00:05:04

the strong stores on Fifth

00:05:07

Avenue, in fact they have

00:05:09

directly removed the word Store and it is

00:05:11

directly called Apple Fifth Avenue This is

00:05:13

one of the biggest icons that

00:05:15

Apple has ever made. Probably if you think of

00:05:17

one in a store that comes to

00:05:18

mind, it will be this one, which is the

00:05:20

glass cube. The glass cube, when

00:05:22

they opened it about 20 years ago, it wasn't. as

00:05:25

big as now they were for a

00:05:27

long time and what they have done

00:05:29

has been to change the size of the cube that

00:05:31

is now bigger and also the

00:05:33

surroundings because the outside part is

00:05:37

also part of the store itself,

00:05:39

what is called the plaza That square,

00:05:42

when they changed and made the new

00:05:43

designs of the stores, they proposed it more

00:05:45

as a space where people would

00:05:47

sit with their computers, work,

00:05:49

have WiFi and, let's say, be

00:05:52

involved in the dynamics of

00:05:54

enjoying the space around them. So

00:05:57

before going down to the

00:05:59

bottom, which by the way, they still

00:06:01

keep all the things from the Apple

00:06:02

Vision Pro, they now have a scaffolding

00:06:04

in front because I think they are going to remove

00:06:05

just the gigantic Neon that I already

00:06:08

showed you when we made the purchase of

00:06:11

the Apple Vision Pro But before going down,

00:06:13

I'm going to show you a little bit about what the outside part of the square is like.

00:06:16

Distributed around the square, what

00:06:18

you find are like a kind of

00:06:20

metal mushrooms that really

00:06:23

are skylights to let

00:06:26

natural light into the store because all the

00:06:28

store is located underground or ground they could

00:06:30

have built the store right on

00:06:32

top yes and no Why Because

00:06:35

the store is bigger than the

00:06:36

space itself out here they have

00:06:39

all the storage part and other

00:06:41

interesting things on these

00:06:42

skylights In addition to being made of steel,

00:06:45

another thing that we found is that they are

00:06:47

very similar to a product that you

00:06:49

probably already know, such as the

00:06:50

airtags, they use exactly the same

00:06:52

curvature, the same thing, there are a few

00:06:54

scattered around this square and then

00:06:57

also another thing that we found If

00:06:58

this was a kind of

00:07:00

design error, it was those Fountains that we

00:07:02

found on the sides, they

00:07:05

had to put up some fences

00:07:07

because people ended up

00:07:08

falling into the fountains. The idea is that

00:07:10

it looked like the typical Plaza de Pati

00:07:12

Italian but the reality is that in

00:07:13

New York everyone goes with

00:07:14

their cell phone and we don't realize

00:07:16

where we put our money and then you also

00:07:17

have the whole patio with the

00:07:19

little trees and so on, they are already starting to

00:07:21

bloom. It's Spring,

00:07:23

Spring is coming. In New York, the stairs of

00:07:25

the Apple Store on Fifth Avenue are

00:07:27

circular. They also changed them when

00:07:29

they did all the remodeling and one

00:07:31

thing that is also curious is the

00:07:33

central part, which is an elevator. The elevator

00:07:36

that you find in the Apple Store is

00:07:38

a The elevator that rotates does a

00:07:40

very curious thing. We cannot enter through this

00:07:42

main door because there is scaffolding. They are going to

00:07:45

remove the Pro vision. So

00:07:47

I am going to use a little bowl from

00:07:49

when we went to

00:07:55

pick them up. You can train through a

00:07:57

secondary school.

00:07:59

These are more Well, they work as outlets.

00:08:02

One very interesting thing about this store

00:08:03

is that they use the same marble that you

00:08:06

find in the Apple Stores,

00:08:08

also in Cupertino. This is already part

00:08:11

of the new design that they began to

00:08:14

implement from the new Apple Stores

00:08:16

of eh fosters, which also They are the ones that

00:08:19

they began to manufacture from La era

00:08:20

de Angela Arens. In fact, we found

00:08:23

what they call the bays, for example

00:08:24

this one from Home Poot, the fitness one, which

00:08:26

is much more organized than the store

00:08:28

that we have found before and

00:08:30

then you have an area that are

00:08:33

special

00:08:35

[Music]

00:08:36

pickup areas Well I'm going to show you this area

00:08:39

here This is the Hot area and

00:08:42

also the pickup pickup areas and this

00:08:44

is where we recorded everything related to the

00:08:47

s Vision Pro the Unboxing Okay there are more

00:08:50

areas One thing about the store that

00:08:53

fascinates me is how good it looks because it

00:08:56

seems like you are outside even

00:08:58

though the light that passes through is through

00:09:00

the skylights.

00:09:03

Another very curious thing about this store

00:09:05

is that it is open 24 hours a day. hours

00:09:08

That is, you can come at 3 in the morning

00:09:10

because you have an emergency and you say I

00:09:12

want to buy a Mac. You can come to

00:09:13

this store, it is one of the few places that

00:09:15

does it. One thing that an employee told me

00:09:16

is that at 3 in the morning

00:09:18

he answered to Niki Minac, look how

00:09:21

things are because at other times I couldn't and

00:09:24

it was like you see, now fix the Mac and

00:09:26

then they have the piece of video Wall and

00:09:28

the entire Apple Vision Pro area, you

00:09:30

already know that too, there is another

00:09:32

curiosity about the Bay from Apple arcade

00:09:33

I'm going to show you these

00:09:35

Apple arcade screens, you can press them okay And

00:09:38

what you do is be able to play with them from

00:09:39

your own iPhone the funny thing is that

00:09:41

what is behind them are iPads pro

00:09:43

how

00:09:45

you see it okay the theme of the olive trees is an

00:09:47

element that we will find in a

00:09:49

lot of stores that have the new

00:09:51

design, also this entire part of

00:09:53

the Los Olivos leather seats that is

00:09:56

supposed to be here so that you can wait to

00:09:58

be attended to to have your appointment with

00:10:00

a specialist from Apple and tell you about

00:10:02

their moves or for example come

00:10:04

buy the Apple Vision

00:10:09

Pro okay I think you more or less already have

00:10:11

an idea of what this store is like for me

00:10:13

I have to tell you that it is one of my

00:10:14

favorites but I don't want to condition with

00:10:16

your vote let's go out

00:10:22

there let's go for the third one another of my

00:10:25

favorites we've started strong with the

00:10:27

apist one we just missed the bus It was

00:10:30

that good one we have to wait for the

00:10:31

next one it's only 3 minutes I hope they

00:10:33

let me pay with Apple Pay I never

00:10:34

use the

00:10:37

[Music]

00:10:41

good bus Now we have passed to the

00:10:44

stop we are

00:10:48

there this aper eist area

00:10:51

is probably one of the most ultra

00:10:52

luxurious areas in all of Manhattan the type of

00:10:56

stores there are botaga Veneta Hermes and you

00:10:58

also have the apper Apple Store

00:11:01

East, which by the way also has its

00:11:02

share of history, the store in the

00:11:05

Apper East area was located in one of the most

00:11:08

expensive and

00:11:11

posh neighborhoods that exist in the city, it is

00:11:14

next to a number of

00:11:16

grocery stores. brand Look, I don't know if you get

00:11:18

there to see it, it's there and the store is

00:11:20

located in what was the Old Bank

00:11:22

of New York, the place is amazing, what they

00:11:25

did with this store is very

00:11:26

similar to what already happened with the one of

00:11:28

gr It was the first one we have seen,

00:11:30

they kept the entire structure, all the

00:11:33

decoration, all the architecture of the

00:11:34

Old Bank of the original site and

00:11:38

what they did was first

00:11:40

preserve it, they rescued many

00:11:42

chandeliers, even columns, a lot

00:11:44

of architectural elements specific

00:11:47

to the place and then what they did was

00:11:49

put them in. the tables and different

00:11:52

things that make it

00:11:54

an Apple Store in the end but they have a

00:11:56

very special place which is the

00:11:57

lower part which is the part of the camera

00:11:59

Look we are going to cross I am going to

00:12:01

[Music]

00:12:03

show you the chandeliers that have everything

00:12:07

the part of the roof as they have maintained

00:12:09

the upper part of the columns which I

00:12:11

think is amazing and maybe Although it

00:12:13

is not the largest store I know that it is a

00:12:16

store where you buy very

00:12:17

calmly then it is curious how

00:12:20

they take advantage of vouchers to put The renders

00:12:23

of the products and the section they have

00:12:25

of Apple Vision pro is very small. In

00:12:27

fact, it does not even have the special sofas

00:12:29

of Vision pro, it is something much

00:12:31

smaller but they also maintain the

00:12:35

graduation station. Look, let's go down to the

00:12:38

chamber that the lower part is where they

00:12:40

have still preserved more elements of the

00:12:44

original bench in the part on the right is

00:12:47

where you find the chamber you

00:12:49

still have the Original bars they

00:12:52

preserve them and then the original door

00:12:55

of the chamber and inside right in this

00:12:59

part From here, we can't pass it on

00:13:01

because they are private offices, it's

00:13:03

where they made the presentations of the

00:13:05

gold Apple watches, that is, when you

00:13:08

wanted to buy that first edition that

00:13:10

they launched in 18 carats, what they did was they

00:13:13

handed you over to this side and they gave it to you. I tried it

00:13:15

as if it were a jewelry store, and it does

00:13:17

n't look like a very

00:13:22

jewelry-style place, and this other part is also

00:13:25

very good, especially because of the

00:13:28

chandeliers and also because of the

00:13:30

ceiling, they have still kept all these

00:13:32

things, but hey. And then you have the

00:13:33

typical things, okay, typical that you have

00:13:36

the entire accessories part, you have the

00:13:39

house part, which is home, then

00:13:41

you have the headphones part, the

00:13:43

headphones part is very curious because

00:13:44

this is one of the few places where they give it

00:13:46

so much predominance. The bits

00:13:50

almost always tend to give more

00:13:51

prominence to the airpod Max, but on

00:13:54

this site the bits with those

00:13:56

wooden heads for the design of these

00:13:58

heads, okay, Johnny was also involved,

00:14:01

among them, and with these to

00:14:04

put on them. This, as always in

00:14:06

new stores or flagship stores,

00:14:08

they maintain the element of stone,

00:14:10

in almost all of them they maintain the element of

00:14:14

[Music]

00:14:17

gnaw Okay, let's go for the next one, the

00:14:21

next one is also located in the

00:14:22

northern part of the island but on the other side

00:14:25

in the West area let's go there just on the

00:14:27

other side of Central Park Okay let's go let's

00:14:29

go the

00:14:31

[Music]

00:14:39

perest This is the appel St of my old

00:14:42

neighborhood I mean I lived next door which is a

00:14:44

danger living next to the

00:14:46

Apple Look we're here This is the

00:14:49

West Side Apple Store Thank you so

00:14:54

much this is also one of the

00:14:57

curious stores because the entire

00:15:00

upper part is made of glass also the entire

00:15:03

front and part of the side then the

00:15:05

rest of the sides are made of

00:15:07

stone and It is the same type of stone, the

00:15:09

same type of marble that we find

00:15:11

in other Apple Stores, also in the one in

00:15:13

Cupertino, wow. What memories to this

00:15:15

store, I have come so many times, especially

00:15:17

during the pandemic because it is the one I

00:15:19

had next to my house, I always saw some

00:15:20

But very long lines and now today seeing it

00:15:24

so chill of course it is a

00:15:25

weekday when we are making this

00:15:26

video but one thing that I love about

00:15:29

this are the stairs the stairs are

00:15:32

also made of glass the floor is made of

00:15:34

glass everything is made of glass and it is One of

00:15:36

the patents that Steve Jobs also has.

00:15:37

The funny thing is that when it rains

00:15:39

they have to put some mats, okay,

00:15:42

so that people don't slip, that is to say.

00:15:45

A very visual but impractical design,

00:15:47

the design of this staircase is

00:15:49

also shared in two more locations. one in the

00:15:52

Apple Store on Fifth Avenue since

00:15:55

we have already been. What happens is that the

00:15:56

structure that you find right in the

00:15:57

center is an aluminum cylinder and

00:16:00

also in a store that we are going to

00:16:01

visit a little later but

00:16:02

also in the Apple Park in the Steve

00:16:04

Jobs tier we find some

00:16:05

glass stairs with an extender that

00:16:08

rotates in the center. Another curiosity about

00:16:10

this store is that Steve Jobs

00:16:12

was at the opening of this store

00:16:14

when they opened it and what happened is

00:16:16

that the part The lower part was not

00:16:18

built. It was simply the

00:16:20

upper part and in fact it had, as well

00:16:22

as the elements, not the glass, the

00:16:24

typical colors but they said where to

00:16:26

put the genius bar so they said to

00:16:29

make a lower floor and create

00:16:31

the genius bar there and this genius bar In fact

00:16:33

it has the old designs no longer This

00:16:36

design language is no longer the one that

00:16:38

the rest of the stores have, it looks a little bit

00:16:40

even old-fashioned this store

00:16:42

compared to the others with all the

00:16:45

aluminum accessories lines in this way and

00:16:46

then with The genius Val is still

00:16:48

operating now, it is a large store and above

00:16:50

all, not many people know it. So

00:16:52

if you want to buy, it is also

00:16:54

quite quiet, let's go for the

00:16:56

next one

00:16:59

[Music]

00:17:05

There is also a curiosity about this

00:17:07

store and that is that if you look at almost

00:17:09

all of them The lighting on the

00:17:12

products is hyper-controlled. In this case,

00:17:14

having natural light, many times you

00:17:17

find glare on the

00:17:18

products that is not what you want, you know,

00:17:21

so they have to combine a little bit of things like,

00:17:24

Ok, how do we really want

00:17:27

the product to look like? We want

00:17:29

the product to be photographed as

00:17:32

we then really work with the natural light

00:17:34

that the store has. I think that in this

00:17:35

case they have done it relatively

00:17:37

well. Today it is true that the products

00:17:39

look very good because on the day there

00:17:41

is not as much light today but on

00:17:44

very sunny days you see a lot of brightness okay

00:17:48

since we are in the West area in the

00:17:49

West area we are going to go down the entire

00:17:51

island to 14th street we are going to take the

00:17:54

subway because it is the fastest way to

00:17:56

travel around the city and in that store that

00:17:58

is in the mid packing district

00:18:00

Although it may seem like a

00:18:01

fairly normal store, it also has its

00:18:02

peculiarity, which is the staircase. Keep

00:18:04

this one because there the one you are going to

00:18:06

see is

00:18:09

giant, there are three types of Apple Store

00:18:12

Ok and We have already seen a few of

00:18:14

these, we have the flagship Apple Stores,

00:18:17

which are those that

00:18:19

are very famous, very recognizable, the

00:18:22

Apple Store on Fifth Avenue, another one,

00:18:24

like for example the Apple Store in

00:18:26

Apple East, the one at the bank, this is the Apple

00:18:29

Store. that have as their character,

00:18:31

especially the Apple Store on

00:18:33

Fifth Avenue, but then

00:18:35

we also have those that are Legacy. For

00:18:37

example, the Apple Store in Apple is

00:18:40

that even

00:18:43

Steve Jobs was involved in the design of

00:18:44

some elements of the store. This store, which is

00:18:47

still classic, does not have, for example,

00:18:48

leather things, there is still

00:18:50

a lot of aluminum, you understand what I mean, and

00:18:52

then there are the typical Apple Stores in a

00:18:55

shopping center, those do not have such a good

00:18:58

design and basically what they are looking for is to

00:19:00

offer a service, sell you the Mac,

00:19:02

sell you. the

00:19:03

iPhone to be able to repair some of these

00:19:06

products and that's it, we still have

00:19:08

a few left to see, let's get off at

00:19:10

14 and continue with the Tour. Well,

00:19:13

José, How are you going? You're looking at a lot of

00:19:15

stores, yeah, moment. Which one

00:19:18

do you like the most?

00:19:20

None of the ones I

00:19:22

like the most at the moment, I think it's the

00:19:25

app,

00:19:27

the one from the bank because it has a

00:19:30

low bench and so on, that one is very pretty, it's

00:19:32

quite

00:19:41

cool, okay. We've arrived right at the area

00:19:43

where the meid packing district is,

00:19:45

this area. For me it is one of my

00:19:47

favorites in New York and here

00:19:49

we recorded a variety of videos

00:19:51

because it has a very

00:19:52

Industrial vibe. Why quite a few years ago

00:19:54

this was the area of the slaughterhouses and in

00:19:56

the 90s all the slaughterhouses closed and they were It

00:19:58

began to become an area like

00:20:00

Vitia, which began to gain

00:20:02

popularity and one interesting thing is

00:20:04

that different stores, different

00:20:06

big brands, began to establish themselves here,

00:20:08

for example. You have

00:20:10

gigantic Google offices, but you also

00:20:12

find the second Apple Store. The

00:20:15

largest Apple Store in all of the

00:20:17

United States What is that? That's the Apple Store on

00:20:20

14th, you don't have a

00:20:22

particular name. That's 14th. So it's

00:20:25

just the street it's on and from the

00:20:26

outside it doesn't look too

00:20:28

spectacular, however. The

00:20:30

inside is where you find the reason

00:20:32

why I wanted to bring you to this

00:20:34

store. The architecture it uses is

00:20:37

very similar to what we find in

00:20:40

the rest of the buildings

00:20:43

around it, well, except for the big one next door,

00:20:45

which is of glass but it is as if it

00:20:47

tries not to stand out too much, not to break

00:20:50

with what already exists and maintains if you

00:20:53

look at the gigantic windows typical

00:20:55

of factories and the large doors at

00:20:57

the bottom and then at the

00:20:59

top there is always the large canopy

00:21:02

of Whatever

00:21:04

Apple has to announce right now the iPhone 15

00:21:06

Wow, this area has improved

00:21:08

a lot, I mean every time I come

00:21:10

it's better and now with the good weather

00:21:12

plus all this wins we also

00:21:14

find another thing that is the

00:21:16

typical square in many Apple Stores nearby

00:21:19

we find a square

00:21:21

in this case This is not from Apple It is

00:21:22

simply from the district but it is something to

00:21:24

take into account By the way in this Apple

00:21:26

Store They also give free training classes

00:21:29

for professionals the

00:21:32

interesting thing is worth it This store is what is

00:21:33

found here inside, which is

00:21:35

this piece of glass staircase. It is

00:21:38

a three-story staircase that they built

00:21:40

in which

00:21:42

Steve Jobs himself was also involved.

00:21:44

They started with this design in

00:21:47

1989, in fact, he is still there. at the time

00:21:51

of next but then okay it was something that

00:21:54

brought to apple Later on we did not

00:21:56

find glass stairs in several

00:21:58

stores, for example the previous one already had

00:22:00

a glass staircase but in none of them did

00:22:02

we find a three-

00:22:04

story staircase if you look closely The architecture of

00:22:05

this place Although it is quite normal

00:22:07

because it is the typical Warehouse that you

00:22:09

can find on the outskirts of a

00:22:11

city, it is very industrial and

00:22:14

what they decided to add is this

00:22:16

roll of stairs that connects the three

00:22:18

floors. This is one of the few stores

00:22:20

in which they have a floor

00:22:21

exclusively reserved for services

00:22:24

and also for the genius bar Look, let's go

00:22:26

up the stairs, although

00:22:28

the previous ones are very decisive, it is curious to

00:22:30

see in the end what matters about this

00:22:33

place are only the stairs, then

00:22:34

really It's a very normal Apple Store,

00:22:36

let's go to the next one, which is the one

00:22:38

in Sojo. How cool is this area? The

00:22:41

mid packing district would make me want to live

00:22:44

here, but it's much more expensive than

00:22:46

any other area of New York. Hey, by

00:22:49

the way, I don't know how we're going to get along. This

00:22:52

I think we are already at about 5 out of 7

00:22:55

in Manhattan so you can now

00:22:58

put in comments which one is

00:22:59

your favorite Apple Store I have

00:23:01

a Clara

00:23:03

winner sojo is like one of the most

00:23:06

hipster, alternative neighborhoods and such

00:23:08

Or al It was less so before because really

00:23:11

currently it is where all the

00:23:14

luxury stores are, just like, for example,

00:23:16

where was the Apple Store this morning,

00:23:18

the one at the top,

00:23:20

well, those are like Chanel, but the

00:23:23

ones here are a Chanel, but a a little

00:23:26

more alternative, I don't know if I can explain myself and

00:23:28

as you can imagine the

00:23:30

Apple store here is also a little

00:23:32

different Jos How many times do you estimate that

00:23:35

we will have recorded video blogs around

00:23:38

here, an incredible 50 videos, no less

00:23:43

the first review we did of the iph

00:23:44

Together for here for all

00:23:46

the better 30 times and I hope you continue putting

00:23:54

up with what is going on

00:23:57

with snakes you are just as

00:24:00

charming as those who serve you at

00:24:02

the doors of the

00:24:04

movie I have to say that the employees

00:24:07

of the Apple Store in Spain are much

00:24:10

nicer than the from here possibly But

00:24:14

well, let's cross Look how beautiful

00:24:16

New York is How beautiful my

00:24:20

town is, the Apple Store is there,

00:24:23

grandpa, I have like two skills at hearing

00:24:25

coffee shops and Apple Stores.

00:24:31

The curious thing about this store is that it was

00:24:33

built in the old station.

00:24:35

of this district and they have maintained

00:24:38

many elements of the architecture

00:24:41

to see the entire interior part, yes they

00:24:42

have rebuilt it and the interior part has not,

00:24:45

but the entire exterior part has been curious,

00:24:48

for example curiosities they maintain the

00:24:50

letters at the top where it says

00:24:52

Indeed, it is the

00:24:53

post office that also maintains the entire side

00:24:55

and let's say that the façade is what

00:24:58

has remained the most. But on the inside

00:25:00

we find a couple of

00:25:01

quite curious details, the first being a

00:25:03

glass climb, in this case it is not

00:25:05

circular. and we also found

00:25:07

a spectacular theater Oh the skylight

00:25:10

that is also

00:25:12

cool This is one of my favorite paths

00:25:15

in New York

00:25:17

because it has one of the largest screens

00:25:20

in this place which is the one

00:25:22

at the top

00:25:26

Look Hi thank you Well, if I tell you

00:25:29

that the people at the Apple Store are not

00:25:30

nice, they just tell us

00:25:32

hello. Apple doesn't just live with

00:25:36

these, but the curious thing is that they don't

00:25:38

have any point of support except

00:25:40

obviously the base there, but then The

00:25:42

rest is like that, in plan deum, all

00:25:44

glass like magic and at the

00:25:47

top they made this theater, this theater

00:25:49

seems to me to be spectacular and sometimes

00:25:52

they do presentations here, that is,

00:25:53

they show, they project the presentations and the

00:25:56

best thing is the acoustics of this space.

00:25:59

not only the piece of videow that

00:26:01

they have to be able to do it, study Apple

00:26:03

but also look at what there are

00:26:06

around, some bands that are

00:26:09

placed in a very very

00:26:10

specific way to be able to improve the

00:26:12

acoustics of the place and then the armchairs

00:26:15

that are made of leather are made of leather very

00:26:16

special I think it is not the same one that is

00:26:18

found in the chairs of the Steve

00:26:22

Jobs tier but if it is not the same it

00:26:24

seems like it and then also the benches these

00:26:27

little benches with these little things with the

00:26:29

drawers to be able to take out more spaces and

00:26:32

here it is where they always make me

00:26:34

study them I think this is one of the

00:26:35

biggest I've ever seen video this is it this is

00:26:38

the theater This is the most interesting thing that

00:26:40

the store has and that's it we're

00:26:43

approaching the final part Ugh

00:26:46

I need a little break eh

00:26:47

then jogging although we have done

00:26:49

a lot of the subway but this last

00:26:51

part is not good next store we only

00:26:53

have one more left in Manhattan and then

00:26:56

we would move on to Brooklyn

00:26:58

[Music]

00:27:06

Jos the next one is next to the oculus

00:27:09

which is about 20 minutes

00:27:11

walking

00:27:13

Okay J is dead It's okay let's go

00:27:17

get

00:27:19

something the store that is located inside

00:27:21

the World Trade Center is probably

00:27:23

one of the most modern that Apple has made

00:27:25

because it has left the last one on the

00:27:27

tour of Manhattan stores

00:27:29

basically because it is not the most

00:27:31

interesting but since I wanted to

00:27:32

check all the stores I

00:27:34

also wanted to be able to show it to you. I

00:27:36

really liked the architecture of the place

00:27:37

which is kind of like the skeleton

00:27:39

on the outside and so on, in the World

00:27:40

Trade Center the structure of the store is so important.

00:27:42

outside like the one inside

00:27:43

because in the end it is as if all these

00:27:45

scales continued inside and that is

00:27:48

something that we are going to see. Even in the

00:27:49

façade of the Apple Store The

00:27:53

World Trade Center we are going to pass

00:27:58

and it is right

00:28:01

down there, it is the typical Apple Store that you

00:28:04

would find in any

00:28:05

shopping center the only thing that is most

00:28:07

interesting is that there are two floors. I

00:28:09

would like you to have it from here so

00:28:10

that you can see both floor one and

00:28:12

floor two, both at the same time and that

00:28:13

it has stairs that They communicate in

00:28:15

the interior part, then I will show you a

00:28:17

little about those bays and little else but

00:28:20

come on, generally it is a random apstore

00:28:24

[Music]

00:28:30

many of these are always how they illuminate

00:28:33

the interiors. In other words, they have

00:28:35

like a type of spotlight that It gives

00:28:37

constant lighting, how would I like to

00:28:39

have that for the studio? Oh, and another thing

00:28:41

is that this girl is very good if you

00:28:43

need to go down from the second floor to

00:28:45

the first floor because you never

00:28:46

find stairs to go down from one

00:28:47

floor to another. So let's move on. just

00:28:50

to go down the

00:28:52

stairs

00:28:55

continue well we have done all the

00:28:58

stores in Manhattan In how long

00:29:00

José in 4 hours 4 hours seven stores

00:29:03

that we have done leave in comments Which one

00:29:05

was your favorite but we still have

00:29:08

a couple more left I need a coffee

00:29:10

before throwing away For

00:29:11

Brooklyn I think there is a

00:29:13

mediocre cafeteria there but right now at

00:29:16

3:53 Anything

00:29:19

[Music]

00:29:23

will do for me now what I would need would be to

00:29:26

cross to Brooklyn I have to either take the

00:29:29

subway or take one of these bikes

00:29:31

I think I'll go the Brooklyn Bridge by

00:29:33

bike always

00:29:35

cool Let's

00:29:40

[Music]

00:29:48

go good Mission accomplished We have arrived in

00:29:51

Brooklyn what a memory it is to put on this

00:29:53

site from when the presentation of the

00:29:55

iPad Pro was held here and right at the

00:29:58

end of the presentation they brought the Ana

00:30:01

del King on stage to sing I loved it,

00:30:04

it was just before Norman Radwell,

00:30:09

right in front of it is the Apple

00:30:11

[Music]

00:30:13

Store, the correct angle to see this

00:30:16

store is not the side but rather the

00:30:19

front, which is why

00:30:21

this store here is

00:30:24

very thin You know, it's like a

00:30:28

peak and then on the inside it

00:30:30

widens and it's quite curious with its

00:30:34

rotating Porta and everything and it's one of the

00:30:36

first that had this very

00:30:39

cool design. Look, those are the new ones, the new

00:30:41

designs that they made together with Foster

00:30:44

and partners later. The rest, the interior

00:30:46

is very

00:30:49

similar. Wow, since the last

00:30:52

time I came to see this store, the trees have

00:30:55

grown a lot and on the

00:30:56

sides they have the bays. Here they really

00:30:59

have the beautiful bays and in the center

00:31:02

they have the Mega video

00:31:05

Wall that by True, I think that this Pixel

00:31:07

has died, but hey, the rest of the

00:31:10

bays, including those of the

00:31:14

watch, are

00:31:20

cool. Well, we have already seen eight of

00:31:24

the nine large stores, we are missing the

00:31:26

last one, which is the one in my neighborhood, it is not

00:31:28

the Apple Store, nor is it a joke. prettier

00:31:32

but it is a curious Apple Store, at least I

00:31:34

want to show you the outside so you can

00:31:36

see the exterior and here is the one

00:31:39

in Brooklyn, I have to say that it is one

00:31:41

of my favorites, perhaps also because

00:31:42

it was one of the first that I saw that

00:31:44

had redesigned with all the new

00:31:48

elements with the trees with the leather

00:31:51

in the part of the

00:31:53

seats of the little trees I don't know I

00:31:56

really like this one what do you think I'm

00:31:59

very curious to know which one is

00:32:00

your favorite let's go to Williamsburg

00:32:03

our last

00:32:05

[ Music]

00:32:07

stop well And this is literally

00:32:09

my neighborhood That's the store where I go

00:32:12

for tacos When I have a craving and

00:32:15

here is the Apple Store, one thing that

00:32:18

we have seen with almost all the stores

00:32:20

is that basically what they do is like

00:32:22

preserve the identity of the place not of the

00:32:26

site And that is a bit what

00:32:28

also happens in Williamsburg in Williamsburg

00:32:29

there is a lot there is a lot of this what is

00:32:32

brick so how can you

00:32:33

imagine what the store is going to be Well

00:32:35

basically it is a brick store and

00:32:38

it is This one here also has the

00:32:42

upper part, very workshop style, large

00:32:45

windows with a door included and then

00:32:48

all the red brick that is

00:32:50

typical of this area

00:32:52

[Music]

00:32:58

this store, the entire interior is made of

00:33:00

brick and in fact they are located right

00:33:02

in the center the sofas where when Eloy

00:33:06

came for his sle Vision Pro where

00:33:08

they did the whole demo then it really is

00:33:10

a very square store, it only has

00:33:12

a couple of vaults and there is nothing else

00:33:15

beyond the store What happens is that I decided to

00:33:16

show it to you first because it is the

00:33:18

last store we needed so I could

00:33:19

show you all the ones in New York and

00:33:21

on top of that it is in my neighborhood So it is a

00:33:24

little way to bring you almost home

00:33:26

well and H here is the Tour I hope you

00:33:28

liked it we met a lots of

00:33:30

stores Well, in fact, we have seen all

00:33:32

the stores in New York, what I

00:33:34

would like is for you to leave me in the

00:33:36

comments section What has been your

00:33:37

favorite Apple Store and that's it as always,

00:33:39

see you in the next videos, a thousand

00:33:41

trillion thanks for Join me I

00:33:42

would greatly appreciate it if you could leave

00:33:44

a like on the video And also if you want to

00:33:46

share it with your special people and see you

00:33:48

in the next one

00:33:56

bye m

Description:

He recorrido todas las Apple Store de New York enseñándote su diseño y también algunas anécdotas de ellas. ¿Sabías que tan solo en Manhattan hay 7 tiendas? Y otras 3 más Apple en todo Nueva York. Nuevo Merch y Wallpapers en: https://houseofva.com/ Instagram - https://www.facebook.com/unsupportedbrowser Threads - https://www.facebook.com/unsupportedbrowser Hecho con cariño 🖤 desde NYC por House of VA

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