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Russian
00:00:03
Hello beginner transmission00:00:06
and I have to close this deal ok ok00:00:09
ok ok Cancel Hello hello hello welcome00:00:12
welcome Live number 136 How to grow00:00:17
your Instagram your Instagram your00:00:19
Instagram found it on paid I was having00:00:22
an old problem I wasn't able to00:00:23
Play the broadcast, I was already00:00:24
terrified, it's always like that, man, the days00:00:27
I'm early, I've already sent an00:00:29
email, I've already organized everything, always like00:00:31
Zica, but now it's worked out,00:00:34
we're live, you can hear me out, and00:00:37
of course I'm ready to go.00:00:45
oh hello hello hallelujah the people are the00:00:49
anxiety crisis reigning in this 7200:00:52
minutes late and the people are yes Pedro00:00:54
disappeared two minutes late he assumed00:00:57
it's good that you're not two00:00:59
minutes late but I was here in front of the00:01:01
computer but YouTube No, there's no00:01:03
way I could go live and see00:01:05
if everything is ok, everything is ok, we're00:01:08
live, I can just send a00:01:11
naughty telegram here and they'll go00:01:16
live now00:01:19
Hi, what about the fire that the emojis convert, right?00:01:25
Hi, what's up, man? Guys, we're going to start at three and00:01:29
six it closed just to give people time to00:01:31
arrive, we're going to start at 3:06 pm00:01:38
and today the guy said that today we're going to start00:01:40
at 1507, maybe I like the number 7 at the00:01:43
end, it's the number that00:01:45
converts00:01:47
What'sup?00:01:50
Is there any more excuses it's over00:01:53
So, my people here, who here I00:01:55
want to know, let's start talking a00:01:56
little here, who saw00:01:59
last week's Live, who was on00:02:02
last week's Live and has now come back to00:02:04
see the continuation00:02:06
and If you weren't here on00:02:08
last week's live without Panic, you don't need to go00:02:11
there and watch last week's Live, these00:02:13
contents are independent, take00:02:16
135/136 but we will see 135, we00:02:19
talked about how to grow your00:02:21
Instagram with traffic organic Today00:02:23
we're going to attack the paid traffic part, it's00:02:26
a lot of people, it's low volume, I can00:02:29
give you a little bench here, let me see if00:02:31
it's improved, it's increased now,00:02:35
otherwise it's going to blow up on00:02:37
someone's computer number00:02:42
and at game time of the Champions League, the00:02:45
Champions game isn't at four o'clock, you saw a guy00:02:46
talking about early check-in00:02:48
in Sobral, I'm pregnant, it's going to happen, mom, it's00:02:52
not going to happen, he sent the spreadsheet What do00:02:55
you mean, old man, I didn't tell anyone to00:02:57
put it in? The guy arrived and he already wants a spreadsheet00:03:00
These are the best, the guys00:03:02
who arrive, the guys want a spreadsheet, they don't00:03:04
even know how to use a spreadsheet, man, I00:03:06
'm going to you, if you don't know how to use a00:03:09
spreadsheet, the planet isn't good for00:03:11
[ __ ], just for you to lose your your time00:03:13
sending a bunch of data into it if you don't00:03:16
know what you do with the data00:03:17
in the spreadsheet the spreadsheet is00:03:19
useless you have to go you have to00:03:22
do something with that data00:03:23
that there you have to do you evolve00:03:25
you have to make your traffic evolve00:03:27
otherwise there is no point00:03:32
and it was horrible TV if it really ran00:03:38
oh man The sound is bigger good old man your00:03:41
computer is loaded there00:03:44
and you didn't send last week's PDF oh00:03:52
ok guys ask to00:03:55
take some flying here on live, old man, no, there's00:03:57
no way, people who00:03:59
are young, they get scared, they think00:04:01
Pedro is stupid, but actually00:04:03
you want to do it with her, which I said on Live00:04:06
last week, I said man I'm00:04:09
not going to send the pdf, I said no, Aires, I'm00:04:11
not going to send the pdf, I'm going to put it00:04:14
in the description and if you see it here on00:04:16
last week's live here, show it more,00:04:19
look here is the pdf, everything I00:04:21
wrote there I said Ah, everything won't fit00:04:23
in the description, so what am I going to00:04:25
do?00:04:40
Pedro Paulo Cuenca and Gabi Ferreira00:04:43
and they sent it to me, everything is here, so00:04:47
watch it Live, watch the content. Do you think00:04:49
I don't know? You keep skipping00:04:50
content because I'm giving a spoiler00:04:53
here about my spreadsheet, I don't want to show00:04:54
the spreadsheet.00:04:56
I'm back at 13:07 let's00:05:00
talk, let's talk, let's go,00:05:04
hi, hi,00:05:08
hi, my people, let's go, first thing00:05:14
more people with this Live you're00:05:16
watching here, it's a continuation of00:05:19
our Live number 135, it was the Live that00:05:22
happened last week, okay? that she is the00:05:25
title is wrong here the lead I have00:05:27
to change this here forget ease00:05:28
last week and how to use00:05:30
organic traffic for your Instagram we00:05:32
were going to talk about paid and organic in the same00:05:34
Live but I decided to divide it into two00:05:36
Because like you you can see the Live, it's00:05:38
here, it's00:05:40
two hours long. So it was00:05:43
really boring to start improving00:05:45
your learning and the way in which00:05:47
I communicate learning, I decided to00:05:49
divide it into two and then we're going to talk00:05:51
today just about paid traffic and In this Live00:05:53
we only spoke from behind, it's in the00:05:55
organic figure, Pedro, I didn't see the Live, I did00:05:57
n't watch Live 135, go away from Live 136,00:06:02
Don't watch Live 136, then you watch00:06:05
Live 135, why? Because it's much00:06:07
cooler to see the content live live than seeing00:06:09
the recorded content, okay, and if you're watching00:06:12
these people, take 136 recorded Then yes,00:06:15
you can go there to take 135, consume00:06:18
it first and then watch Live 136,00:06:21
these are the lives, they happen to be some00:06:24
of the lives that will always stay00:06:26
available on my YouTube channel,00:06:29
if you go to my YouTube channel00:06:30
Today you won't find 136 lives00:06:33
for you to watch, you will find 1000:06:36
or so ten lives for you00:06:38
to watch of the 136 lives worth the ones00:06:40
available Pedro how is the00:06:42
access these other lives for the love of00:06:44
God I really want to see this content00:06:45
to access the other Labs you have to00:06:48
be part of the Sobral00:06:50
traffic community the community about traffic is00:06:53
my product it's my course we open00:06:55
registrations for the community some00:06:57
times a year But what do you have access00:06:58
to recording the lives, you also have access to00:07:00
my complete course which is a little bit00:07:03
not much more organized than the00:07:05
recording of the lives is And in addition00:07:07
you have access to several other00:07:08
materials Pedro So I I have to00:07:11
pay to have access, no You don't have to00:07:12
pay anything, you don't have to pay anything,00:07:14
you can be here every Tuesday at00:07:16
three o'clock in the afternoon and we are00:07:17
delivering live classes here for00:07:20
136 weeks, so every Tuesday at three o'clock00:07:23
in the afternoon there are live classes so you can be00:07:25
notified of the live classes so you can be00:07:28
notified when the Sobral community opens,00:07:29
if you want to join one day,00:07:31
find out what else is in there,00:07:33
below this video there is a link for00:07:35
you to enter on Telegram and there is a link00:07:37
for you to sign up for00:07:38
weekly classes, this link is00:07:40
Pedro Sobral. Com.br/aulas register00:07:43
here join the email list and I00:07:45
always notify you via email, I always notify you00:07:47
via Telegram and I also notify you on00:07:49
Instagram, whoever has heard these messages00:07:52
300 times, a thousand apologies, but they are the bones00:07:55
of the job of doing it. content on the internet00:07:57
there are always new people here and it's always00:08:00
good that we are explaining these things,00:08:02
including Look, seed is very00:08:04
funny, right, because sometimes I say things00:08:06
Oh and you're just ignoring what I'm00:08:08
saying and then you're a manager of traffic00:08:12
who works with someone who does lives and00:08:14
the person does the lives and he doesn't do this00:08:17
introduction that I just did, then the00:08:20
person who does the Lives is his Expert, he00:08:22
hires me to provide consultancy00:08:24
for him AND the first thing I I'm going to00:08:26
tell him the following guy, did you00:08:27
know that there are a lot of new people who00:08:29
see your content and that it's important for00:08:31
you to repeat those things that in your00:08:34
head you think everyone knows but00:08:36
most people don't know And so00:08:38
now you you traffic management that is00:08:41
without it never starts content oh00:08:44
my God in heaven you are letting00:08:46
this learning take place because man this is00:08:48
what I'm doing the way in00:08:49
which content is a learning experience for00:08:51
you sometimes if you make content it's00:08:53
learning for you to increase your00:08:55
content and if you work with an00:08:57
Expert in the digital market, it's00:08:59
also a learning experience for you so you can00:09:01
teach bringing this knowledge to the00:09:03
guy who is an Expert in the digital market, so it00:09:06
's one of the things that the00:09:09
traffic manager he spends a lot of time in contact00:09:11
with the content because the content is the00:09:13
basis of traffic, there are people who do00:09:16
n't realize it, I say, but the way00:09:17
I work, content is the00:09:19
basis of traffic. So when you're00:09:22
generating traffic where content is the00:09:24
basis You spend a lot of time in contact00:09:27
with content and then you start to understand00:09:30
more about what constitutes a good00:09:31
content format, what content should have,00:09:33
what content shouldn't have, Okay,00:09:35
so let's do this little thing here. It was00:09:37
just to warm up my voice It was just to00:09:39
warm up my voice and I put an opinion00:09:42
up here how to grow your Instagram with00:09:44
paid traffic I believe this one and it will00:09:47
be quick But you know when00:09:49
I say this between there is the curse that00:09:51
comes in here inside my body and it00:09:53
consumes me and it's easy to talk for two hours00:09:55
even Today at lunch I told00:09:56
Priscila I think this Live will be00:09:58
quick it will be good because it's a little cold00:10:00
here where I am, now it's hot00:10:02
because I closed the windows but it's ok kinda00:10:03
cold here where I said I want to train00:10:05
before dark00:10:06
And then she said this she said this Oh00:10:08
it's going to be quick two hours so I said00:10:11
sure but I'm going to speed up here to00:10:15
try to bring this content in the best00:10:17
way and in the quickest and most00:10:19
efficient way possible without us losing00:10:21
quality Okay then, my people, let's00:10:24
start, let's think that the beginning,00:10:26
I just lost logic, let's start00:10:28
at the beginning, okay, that's when you should00:10:33
invest in paid traffic00:10:37
and to make your Instagram grow, that's00:10:40
because I think That's the00:10:43
initial question, including a friend of mine Maybe00:10:44
he's following us here00:10:46
now brother give Vitor kley Vitor00:10:50
asked me that then he said like this dude,00:10:51
seeing your Live 135 I freaked out But I still do00:10:54
n't know if it's time for me to start00:10:56
investing in paid traffic on my00:10:58
Instagram like I don't know when00:11:00
I start investing in paid traffic on00:11:02
Instagram and you start investing in00:11:03
paid traffic on your Instagram in00:11:06
two situations situation number one your00:11:09
Instagram00:11:11
and it's a making machine money, in00:11:14
other words, your Instagram is a00:11:16
sales machine, Pedro, a sales machine. It sounds like00:11:18
the name of those bad courses, it's not a bit00:11:21
complicated, say that, right? Because there must be00:11:23
someone who has a good course called a00:11:24
sales machine on Instagram, I'm00:11:26
talking about the course now It's bad, I'm00:11:29
committing to this statement so00:11:31
I take back what I said oh I take back00:11:33
what I said, this has a lot of chance of00:11:35
causing [ __ ] but only one if your Instagram00:11:38
is a money-making machine, which00:11:39
is it? one by one money making machine00:11:41
it seems like an easy money thing it's not it's00:11:43
a machine for bringing customers to00:11:45
you it's a machine for making transactions00:11:47
putting money in your pocket if00:11:49
your Instagram is one it's your00:11:51
business card it's the main One of the places00:11:54
where your customers come to see your00:11:56
Instagram is a money-making machine.00:11:57
So you should invest more.00:11:59
I pay to make your00:12:00
Instagram grow and, moreover, if you00:12:03
are sure that this is an investment00:12:09
that will make your I00:12:11
let you do the following, I got00:12:13
the mother here, if you're sure that00:12:16
this is an investment you're going to make00:12:19
and your Instagram00:12:23
is going to be a sales machine00:12:26
and when I started investing in00:12:29
paid traffic on my own profile, let me00:12:31
give you a Zinho here, who is kind of far00:12:33
away from me, right, when I started investing in00:12:35
paid traffic on my own profile,00:12:37
Pedro Sobral's profile, I didn't have to be00:12:40
me, my Instagram wasn't a00:12:42
money-making machine, but I turned it into00:12:44
a money-making machine. money but00:12:47
I was sure that it would work00:12:49
I'm sure man I'm going to produce00:12:51
content and how are you sure that00:12:54
the business will work You're sure00:12:56
that the business will work when you00:12:57
're willing to start and never stop00:12:59
For me, that's basically it, it's work00:13:02
We can't be sure that it will work00:13:04
out, there are always some pitfalls, right? There are00:13:06
always some doubts hanging00:13:09
around, but if you're willing to00:13:11
start and never stop, I want you to00:13:13
be willing when I did my Live00:13:14
one and the proof of this is that today we00:13:16
are on Live number 136 when I00:13:19
decided to start doing my classes00:13:20
live directly I have already started investing in00:13:23
paid traffic to do it, it's not00:13:26
exactly to make my Instagram00:13:28
grow but I've already started investing in00:13:30
paid traffic and one of the side effects of00:13:32
this investment was the00:13:34
growth of my Instagram, so if00:13:37
you're in one of these two cases you00:13:39
should start investing in paid traffic00:13:41
to make your Instagram grow,00:13:43
okay? One thing you have00:13:46
to know is the following because starting to00:13:50
post that these lyrics are right, it's not00:13:52
wrong, wait a minute, I want everything my00:13:55
old veltica wants veltica del to have a breast00:13:57
because when I wait it works out00:13:59
because start investing in Instagram as soon as possible00:14:05
start investing in traffic as soon as possible00:14:09
Paco, okay, I know I'm00:14:11
ahead, I'm going to come down here because00:14:13
start investing in paid traffic as soon as possible,00:14:15
paid traffic, this is an00:14:18
explanation that you can even give to00:14:19
your client, if they are that customer is a00:14:21
slob and doesn't want to invest more money,00:14:22
traffic pays like a share. Okay, so00:14:25
let's look for the price of Apple's share here on Google.00:14:31
Oh, it's 76 reais today, Apple's share, let's00:14:34
say that we traveled back in time and00:14:38
we saw that from now on One month Apple00:14:40
launched, I don't know, a chip that you install00:14:45
in your body and this chip tracheates everything,00:14:47
all your health, your nutrients so00:14:51
that your whole life is And it's this chip, man,00:14:53
butt, the whole world is00:14:56
buying this chip and the shares of Apple's00:14:58
value and they appreciated three hundred percent,00:15:01
okay, so here we went from 76 reais,00:15:04
we went to R$228 in Apple shares00:15:08
in one month, okay, and that's what happened,00:15:11
if you were to know this information today,00:15:16
you wouldn't buy the maximum amount of Apple shares00:15:18
that you could because00:15:21
you know that in a month the business00:15:23
will have appreciated three times,00:15:25
you would definitely put all your00:15:27
little bit there, you would sell your mother, you would00:15:30
sell a Zinho lung on the market00:15:32
so investing in shares is because after00:15:36
all, later we can buy00:15:38
another one hahaha valuing it 3x it would work00:15:44
and the reason why you can do00:15:46
that I'm not making a00:15:48
stock recommendation, okay I know that the cvm doesn't let me00:15:51
make stock recommendations I don't even have00:15:53
the stock of Apple in my wallet but00:15:55
off00:15:56
and if you don't you have to understand that00:15:58
I was propagating the same thing Of course00:16:00
I can't give you certainty that00:16:02
a month from now I pay it will be00:16:04
three times more expensive but still00:16:06
in the meantime what what we see as a trend00:16:09
is that every day it was paid blind, it's00:16:11
more and more expensive for you00:16:13
to advertise on the internet and this curve will00:16:15
continue to rise until God knows when,00:16:18
so why should you why start00:16:21
investing as soon as possible in paid traffic00:16:23
because this stop is going to get more expensive00:16:25
because the trend is to see I'm00:16:28
still a little supportive of this00:16:30
notepad here damn I00:16:32
can't do what I want to do00:16:33
because the trend is that it's getting more and00:16:36
more expensive00:16:38
and I'm seriously forgiving because the00:16:41
tendency is for it to become more and more expensive,00:16:47
simple point like that, that's why I00:16:51
believe that every business should00:16:53
invest in paid traffic as soon as possible so00:16:54
that we're drinking clean water, although of00:16:57
course a thousand people will talk so00:17:00
no, big companies will start00:17:02
investing in paid traffic and that's why it00:17:04
will become more expensive and then00:17:06
paid traffic will become saturated and it will no longer be00:17:08
worth it man for the love of God the00:17:10
same people who are saying this00:17:12
today will We are saying this in 2030 and00:17:15
we will continue making money with00:17:17
paid traffic because in the world there are two00:17:19
types of managers and traffic, those who00:17:21
keep complaining that the business is more00:17:23
expensive and those who adapt to new00:17:26
realities and keep a business00:17:28
running advertise advertisements is a00:17:31
business that has existed forever since00:17:33
there has been media, there have been advertisements. The00:17:36
difference is that these advertisements change over time,00:17:38
at a time when magazines were good now00:17:40
or it is good to advertise on Instagram on00:17:42
YouTube on Facebook to Pedro and change00:17:45
tomorrow by God's love, man, there's the00:17:47
phrase time in the game I saw humans hate00:17:49
change and this is the opportunity every time00:17:51
everyone is shaking crazy00:17:54
because of change there's someone taking advantage of00:17:56
that change and getting richer00:17:57
making more money taking advantage of00:17:58
that opportunity be it that person OK,00:18:02
so don't demonize the changes, they're00:18:04
good, they keep a few people at the00:18:08
top, OK, and these few aren't the most00:18:11
intelligent, they're the most adaptable to00:18:13
people who adapt the fastest, OK, and00:18:15
the sooner you start putting your00:18:18
foot in traffic paid But you00:18:21
will know about this and the more prepared00:18:24
you will be for when00:18:27
changes happen, you adapt00:18:30
faster than people who don't00:18:32
even know, they have never invested in paid traffic,00:18:33
so let's get started with this introduction, let's move on to the00:18:37
practical part of00:18:38
What is it? the following there are basically00:18:40
two ways this letter of mine I'm going to00:18:44
have to talk to my programmer that the00:18:45
letter I keep typing it keeps00:18:48
changing I don't like it there are00:18:50
basically two ways00:18:55
and to make your Instagram grow00:18:59
the number one way is through00:19:05
campaigns in the ad manager And00:19:11
way number two is through00:19:13
campaigns with the button and boost00:19:17
Pedro Which is the best which is the00:19:22
worst is the following my people, what00:19:25
I'm telling you here is not based on00:19:28
how we spent a little money00:19:30
on one type of campaign than00:19:33
we spend a little money on another00:19:35
type of campaign Man, this is the00:19:37
result of hundreds of thousands of00:19:40
reais that we spent to understand00:19:42
what worked best if it was the00:19:44
campaign manager ads Or if it was the00:19:46
boost button, basically that00:19:48
's not something that I'm getting out of my00:19:50
head that I read in a book that I spent00:19:53
R$ 100 on a test and I didn't find that out And00:19:56
why am I telling you this so that00:19:57
you can trust in what I'm telling you00:19:59
what I'm telling you here is based00:20:01
on testing based on money a00:20:04
lot of money spent so we can00:20:06
find out what works best and the00:20:08
answer to what works best00:20:11
is terrible because the answer that there's no00:20:14
better hahaha it's better to use both This00:20:19
is the truth the best thing we00:20:20
discovered that the combination00:20:23
of using campaigns in the00:20:25
ad manager and boost button campaigns00:20:27
to grow your Instagram00:20:28
is the most bombastic thing there00:20:31
is nothing beats when we use all the00:20:34
money just on the boost button, this00:20:36
is no better than when we use00:20:38
all the money on the ad manager00:20:41
and that's not better at all,00:20:44
it's better to use just00:20:46
one or just the other than I have to use both00:20:48
at the same time, so if I have 100 thousand00:20:50
reais,00:20:51
it's the best strategy I can, of course,00:20:54
I'll take an example. I have no00:20:55
reais. It's 10000:20:58
thousand reais.00:21:00
Instagram grow Pedro I only00:21:02
have 100 which means it won't00:21:03
work I'm going to say that we do it00:21:05
when we have little money but only if00:21:07
I have a thousand reais the best strategy the00:21:09
best mix of investments I can00:21:11
make is to diversify so in the same00:21:14
way that I'm not going to buy if I have00:21:15
an investment portfolio a00:21:16
stock portfolio one of the ways to00:21:19
stay safe Is that I expose myself to several00:21:22
different assets in several00:21:23
different sectors so I can't put all00:21:26
my money in Apple Because for more00:21:28
which is a great company for you, every00:21:30
company is susceptible to failure and you00:21:32
lost all your money, that's why00:21:34
you shouldn't put all your00:21:35
money in one place, the more you00:21:36
have to do, you're reducing the risk00:21:38
here, it's basically the same thing we00:21:40
have to be diversifying we have00:21:42
to be exposed to the growth that00:21:44
happens through the00:21:46
ad manager and the growth that happens00:21:48
through the boost button some00:21:50
press the button and employee00:21:51
and there is press the boost button if00:21:54
you just go there and think that you're00:21:56
doing a good job by pressing the00:21:57
boost button and that's it and there's00:21:59
no analysis you do after00:22:01
that if you're always doing the same00:22:03
process if you're always messing with the00:22:05
same thing in every publication you00:22:07
're leaving money on the table OK,00:22:09
we created it here, actually, it wasn't00:22:11
us, I'm not going to steal the credit,00:22:13
Júlia from my team created a process00:22:15
that we use on a very large account,00:22:18
an account that has 5 million00:22:19
followers every day, growing a00:22:21
lot, we created it a process of running00:22:24
campaigns using the boost button00:22:26
that exponentializes the power of the00:22:29
boost button So it's not just00:22:30
pressing a button, we put strategy,00:22:33
analysis and optimization on top of it Adilson, that's00:22:36
what I'm going to teach you Okay, but without00:22:38
Panic, we're going to explain each one of00:22:39
things, beauty, it's making sense, we00:22:41
're on the same page, let me see00:22:44
here, if you're with me,00:22:46
the hashtag, the cvm light,00:22:52
okay, let's go here, damn, I just closed00:22:56
I'm back, I'm back, okay, so we're going to00:22:59
first talk about the Champions in the00:23:00
ads manager and So, pay00:23:02
attention, guys, if you stay with me here00:23:05
until the end of the class, I'll release00:23:09
this dashboard00:23:11
for you.00:23:17
automatically00:23:19
when I fill out this spreadsheet here,00:23:22
so I filled out this spreadsheet and this00:23:25
dashboard here will be updated00:23:27
automatically. I'm going to release it here00:23:28
for you. You'll be able to have yours so00:23:30
you can take care of your Instagram.00:23:33
which you fill out but it's only in the00:23:35
part when we finish the00:23:36
boost button so I need you to stay00:23:38
with me until then It's closed so let's go00:23:41
up, okay first. Campaigns in the00:23:45
ad manager there are three00:23:48
types of campaigns in the00:23:50
ad manager that we can do00:23:52
to make our Instagram grow00:23:55
we can do traffic campaigns00:23:57
plus call to follow what00:24:02
are they traffic campaigns talking to00:24:04
everyone even the same, people are00:24:06
now starting out in the world of00:24:08
online ads, okay, in fact, I'm going to take a step00:24:10
further, what is the00:24:13
business manager, the ad manager, the00:24:15
business manager, I put the00:24:16
ad manager, that the00:24:18
ad manager, the00:24:20
ad manager, this tool that we00:24:23
use to create campaigns within00:24:25
Facebook, it's as simple as that, I have00:24:29
two epic classes on my YouTube channel,00:24:32
but this is how epic it is, there are two00:24:36
epic classes where I teach you how to00:24:38
create your campaigns00:24:40
within of the ad manager so00:24:42
it's class 133 and this class I explain the00:24:45
complete step by step of creating00:24:48
campaigns it's not a super fun class it's00:24:51
not00:24:52
cool that you're going to do in your day00:24:54
but it's still a study it's something that00:24:57
you you have to sit your ass in the chair and00:24:58
you have to try to study that00:25:01
to learn I'm reading a book here00:25:03
now here this is it here I call I00:25:05
'm reading visible' learn and The Science00:25:08
of our Lord I love this subject but00:25:11
this here Dude, it's an old book in00:25:13
English, that [ __ ] and then I read it, old, it's00:25:15
a study for me, I'm going Marco, I'm I,00:25:18
I am, there are people who think this00:25:20
is a heresy, right, I'm a heretic,00:25:22
I'm going to pass, mark -text in my book00:25:24
but I'm writing everything down I spend my00:25:27
time here reading this book studying00:25:29
this and what it means to study studying is not00:25:31
a passive activity I learned a lot00:25:34
in this book it's not a passive activity00:25:36
if you don't get it if you don't00:25:38
implement it nothing I'm00:25:39
teaching you here in this class than I'm going to00:25:41
teach you here in this class your00:25:42
learning will be zero, this will be nothing more than just00:25:44
another excuse, the00:25:46
word Do you have any children in the room00:25:48
please Divine volume now this won't00:25:50
Overdoing this00:25:52
is more than mental masturbation,00:25:53
you pretending to yourself that you00:25:56
are being productive and you are not00:25:58
watching content, it is not productive, it is a00:26:01
100% passive activity, but of course you00:26:03
do passive activity to facilitate your00:26:06
active activity that you then implement.00:26:09
What is being explained here is00:26:10
Live 133 and Live 134 that Live on how00:26:14
to create your audiences within00:26:16
Facebook on Instagram they are00:26:17
essential so that you know how to generate00:26:19
paid traffic ok So that you know how00:26:21
to create your campaigns where here in the00:26:23
ad manager Pedro how did00:26:25
I create an ad manager00:26:27
search on Google how to create a00:26:29
Facebook ad manager why are00:26:31
you going to search Why00:26:33
won't I show you how to create it00:26:34
first I have already created the most00:26:36
time of ad managers that I00:26:38
could create I can't create one more00:26:40
and secondly it's the same as creating an email in00:26:43
Gmail anyone can do it I'm00:26:44
sure you can do it I trust00:26:47
you to go there and be able to create it00:26:49
just you, just you put yours in00:26:52
and create the beauty account and then here00:26:56
within the ad manager00:26:57
we have the process of creating00:26:59
campaigns that it starts to basically00:27:01
press this little Green button here on00:27:03
created when we press this00:27:04
little button on create we have 1100:27:07
campaign objectives recognition00:27:10
reach traffic engagement there is no m13300:27:13
I will explain where it is on Live 13300:27:16
probably at this point I will explain00:27:19
what each of these00:27:20
objectives is for00:27:21
my traffic objective it is used to00:27:26
take people to some link Like00:27:30
for example the link from your00:27:33
Instagram profile so I can create a00:27:36
campaign that has the objective of sending00:27:39
people through this link here which is the link00:27:42
to my Instagram profile and this is the00:27:44
first type of campaign that we00:27:46
can create within our Instagram profile manager00:27:48
ads is a traffic campaign00:27:51
plus a call to follow on00:27:54
Instagram00:27:57
Hi and we are going to create your campaign00:27:58
Together uncle gueder but I won't go00:28:01
into micro details as the new micro00:28:04
details were explained in class 13300:28:06
133 this class is available for always00:28:09
for some reason it's because I need00:28:11
you to see it when you hit your head00:28:13
when creating campaigns because it's00:28:15
all explained there so we have a00:28:17
back campaign some calls to00:28:19
follow on Instagram we have00:28:21
content distribution campaigns00:28:26
let's talk about them also that00:28:28
we have other types of campaigns00:28:31
let's talk about them too So00:28:33
these are the three types of campaigns that00:28:35
we do in the ads manager00:28:37
to grow our Instagram ok00:28:40
Hi and then the part here with the button00:28:42
boost us until Lastly, let's00:28:43
detail here the part of the00:28:45
traffic campaign most called to follow is the00:28:49
traffic campaign most called to00:28:51
follow it goes it consists of us00:28:53
creating a campaign again with the00:28:55
objective of traffic So let's create00:28:57
a name for it here together because when00:28:59
we're going to create our campaign on00:29:00
Facebook, I'm going to press the create button,00:29:02
I'm going to press traffic, I'm going to press00:29:05
a name for your campaign below,00:29:07
hate the name for your campaign, which is going to00:29:09
be mine, my camera is not in the front,00:29:10
okay? I'm going to make my camera a little smaller00:29:13
here, I'm going to make it a little smaller, just so it does00:29:14
n't get in front.00:29:18
And then I put it here because I want to give00:29:21
a name to my campaign to try to00:29:23
zoom in, but this part here00:29:25
doesn't zoom. Wait a minute, I00:29:27
screwed up, calm down, let's00:29:29
not create a panic00:29:36
and now it's going to work00:29:39
And then now, yes, now yes, so I'm going to00:29:42
zoom in here and then I'm going to give a name00:29:44
to my campaign, this one here is going to be00:29:46
called the campaign Let's put00:29:48
traffic I'm going to put it I'm going to put my@vou00:29:51
put it without at sign Sobral Pedro underline00:29:55
the traffic00:30:02
and followers00:30:05
the call to follow And then I'm going to create00:30:09
my first ad set my00:30:12
first ad set will be the00:30:14
ad set of who visited00:30:19
my Instagram in the last 30 days00:30:24
Ah okay, let's go from here visited my Instagram00:30:27
30 days, let's make it easier and my00:30:30
little cousin my ad will be the added 100:30:34
call to follow what we00:30:37
are doing here we are00:30:39
naming things OK, we have a00:30:41
campaign within this campaign, we00:30:43
have the sets, advertisement within the00:30:45
sets and advertisements, we have the00:30:46
ads, once again, all of this,00:30:49
this whole structure It was explained in detail00:30:51
in Live nº 133 Okay, but for now00:30:55
focus and I'll go through step by step, just00:30:57
do the same as I'm doing, everything is fine, no, no, no,00:30:58
no, he doesn't00:31:00
freak out, remember, confusion is the00:31:03
first step towards understanding. This00:31:05
is the mantra of learning. So I'm going to00:31:07
press the little orange button here now,00:31:09
the little orange ones, no, no. I know I'm00:31:10
color blind today little blue button here to00:31:13
continue And then we created the skeleton00:31:17
of our campaign So I have a00:31:18
campaign that has a name I have a00:31:21
campaign that has a traffic objective00:31:23
and I go00:31:24
And then look at optimizing the company's budget00:31:27
campaign which is why Why do you00:31:29
select this one to let00:31:31
Facebook choose which audience00:31:33
it will spend my money on, okay so00:31:35
I'm going to let Facebook choose I'm going to00:31:37
put two or00:31:40
three audience options within this campaign and Facebook you're going to00:31:42
choose what to use Kinberg, you're going to find out00:31:45
which of these audiences is working00:31:46
best, you're going to spend more money on these00:31:49
audiences, there's a simple rule, for00:31:52
each audience we're going to advertise, we00:31:55
have to have at least one dollar per00:31:57
day of investment, okay Pedro, why?00:31:59
there is this rule because Zuckerberg00:32:00
establishes this rule00:32:02
Pedro how much do I dress you have00:32:05
to invest pay attention to this you00:32:07
have to invest at least one dollar a00:32:09
day ok so at least six reais is a00:32:11
round up the dollar to at least R$600:32:13
one dollar a day Pedro but I have more00:32:16
than one dollar to invest how much00:32:18
I invest and seen in Reais R$ 200 R$00:32:21
1000 500 500 reais how much have you seen you00:32:23
invest first an amount that you00:32:25
feel comfortable investing and a00:32:28
value that if everything goes wrong if everything goes00:32:31
wrong Tomorrow you have more to00:32:34
invest again because it brings you a00:32:36
long term business or Beca Medium00:32:39
term medium long term ok it could be that00:32:41
your first campaign will not00:32:43
work and it is very likely that it It won't00:32:45
work, but then we'll do it,00:32:48
we'll have more money to invest00:32:49
tomorrow and make the wheel spin and the screen00:32:51
work. In my case, here I'm going to00:32:54
invest R$ 30 per day, great, 30 reais00:32:57
per day will be invested in this00:32:59
campaign that's done I just edited00:33:02
the campaign by thirty percent so that my00:33:04
traffic campaign to generate followers call00:33:07
to follow so what am I going to do00:33:09
I have this campaign selected here00:33:11
I'm going to go into the ad sets the00:33:14
ad set he and I'm going to press00:33:16
here on the edit ad set button00:33:19
it will basically tell you00:33:22
who this ad is for, who am I00:33:24
going to where am I going to appear the00:33:25
campaign come here with me I'll00:33:27
explain it to you I can't resist I can't resist it's00:33:30
stronger than me The campaign is in it,00:33:33
we are going to define the objective that00:33:36
we have defined that deals with ego traffic is to00:33:38
take people to a link to which00:33:40
link and I will take people to00:33:42
my Instagram profile in the campaign to00:33:43
define the objective and I too I defend00:33:46
my budget, which is how much00:33:48
I'm going to spend per day. Remembering that00:33:50
we have to set an amount that00:33:51
we feel comfortable with, at least one00:33:54
dollar per day, and in addition to putting at00:33:56
least one dollar per day, an amount that00:33:58
we feel comfortable it has to be a00:34:00
value that if everything goes wrong tomorrow00:34:02
And then money to invest00:34:04
mustard beauty come with me I need 1000:34:07
minutes of your super attention now it00:34:10
's not you looking at your cell phone it's not you00:34:12
in the other tab I need you here00:34:13
with me, I'm just asking you for 1000:34:16
minutes of super attention, okay. And during00:34:19
class we're going to make these prints where00:34:21
I need you to look at me and00:34:23
pay attention because otherwise it won't00:34:24
get into your head in a little while you'll00:34:26
be just lose 10 minutes And00:34:29
then you can come back and be more00:34:30
relaxed And then in a little while I'll call you00:34:32
again for 10 minutes of super attention,00:34:34
okay then campaign I'm going to define my00:34:37
objective for my budget in the00:34:40
ad set I'm going to define it00:34:43
and the my audience00:34:45
I define my audience for who I00:34:49
will appear to who will not advertise I00:34:50
will appear I have a women's fashion store00:34:53
I will appear to men I don't00:34:55
have to appear to women I have00:34:58
a product I teach people how to00:35:00
advertise online I have to appear00:35:02
to those who For anyone in Brazil does00:35:04
n't have to appear to those who are00:35:06
interested, not just online, they have to00:35:08
appear to the right audience and if the00:35:09
power of paid traffic shows your00:35:11
ads to the right people, it's00:35:13
coming back in the advertising manager ads00:35:15
so she visited my profile on Instagram00:35:17
is that we keep everything like this just00:35:20
ignore just ignore the exercise that I00:35:22
could Ignore things until00:35:24
we get here to the00:35:25
personalized audience And then we will00:35:28
add the audience then the create a new00:35:30
custom audience I don't have this00:35:32
audience ready so I'm going to create it00:35:34
here but we have a class00:35:37
Live 134 where I teach you exactly00:35:40
how you create your audiences on00:35:42
Instagram in the ads manager I00:35:45
explain them all but here I'm going to create the00:35:48
audience of those who visited my profile because00:35:51
I don't have it ready yet so I'm going to00:35:52
click here o Instagram business profile00:35:54
next And then I'm going to get here00:35:57
o all the people who visited my00:36:00
business profile in the last 30 days00:36:03
so I I'm going to put a name here for00:36:05
my audience and g involvement has00:36:09
already visited and so this is the00:36:12
way I give the name to my00:36:13
audiences, okay, you can do it differently,00:36:15
but in class 134 I teach you exactly00:36:19
how I do it, okay, I don't need to put00:36:21
a description but if I want I can00:36:22
put it but I won't put it I'm going to create00:36:25
this audience Pedro00:36:27
and you will pay attention come with me00:36:30
here or I've given all my ten00:36:31
minutes I'm within my 10 minutes00:36:33
and I need you here are you00:36:35
committed to me you will advertise00:36:37
to those who visited your00:36:39
Instagram profile because00:36:42
and for the following my people don't have00:36:45
something called conversion rate that00:36:48
the conversion rate I throw people00:36:50
onto a page I throw people here00:36:52
to my capture page there are some00:36:55
people who arrive on this page and00:36:57
register, this person converted,00:37:00
there are people who arrive on this page and00:37:03
don't register, these people00:37:07
didn't convert, let's say, come on,00:37:09
talk to me in chat, this math00:37:11
is simple, let's say I sent 1000:37:16
people to this page and only one00:37:19
converted What is the conversion rate of00:37:21
this page I sent 10 people to00:37:24
this page and one converted What is the00:37:26
conversion rate of this page reply00:37:29
to me Naty please interact00:37:32
with me here I need it man if you00:37:33
interact you you will learn if you don't00:37:35
interact you don't learn the law of00:37:37
learning that's how I have to get00:37:39
involved with content to learn00:37:40
things00:37:41
the 10 percent00:37:43
Oh okay, 10 percent of people00:37:45
converted00:37:47
and think with me now00:37:50
and I'm going to run a campaign and I I'm going to00:37:53
make a video for people in this00:37:55
video I even recorded this video here today00:37:57
it's here00:38:00
I recorded two videos including Wait a00:38:03
minute how do you cancel here00:38:07
and I record you talking to you on my cell phone00:38:09
here I have Super Power oh oh it's00:38:11
here Hey, I said in this video, you want to00:38:14
learn how to make ads like this to00:38:16
increase the number of your followers on00:38:18
Instagram, but not just any00:38:19
followers who are ready to engage00:38:21
with your Instagram and consume your00:38:22
content, so drag it up because00:38:24
giving you tips diaries on how to do00:38:26
this on my Instagram up That's00:38:28
basically what I said00:38:30
in the ad, so what happens this00:38:33
ad here it will send people00:38:34
to my Instagram if you think00:38:37
the following Look, I have 527 thousand00:38:40
followers Here people will fall00:38:41
on this page, people clothes that I00:38:44
gave a play Here people will fall00:38:45
on this page, people will fall here,00:38:47
I'm going to get my cell phone, it'll be00:38:48
cuter Oops I messed up I messed up I00:38:50
messed her up00:38:52
oh oh oh people will fall here on my00:38:55
Instagram this is where people will fall ok,00:38:57
leave you this screen, no, it won't,00:39:00
people will fall here on my Instagram00:39:01
drag it up saw my ad found it00:39:04
interesting do you think that everyone00:39:06
who fell on my Instagram will go to me follow00:39:09
no00:39:10
and if for every ten people who visit my00:39:13
Instagram I have a rate of people00:39:16
who start following me then I have00:39:18
your 524 thousand followers these 524 thousand00:39:21
followers These people must have00:39:24
visited my00:39:26
Instagram profile people have visited my00:39:29
Instagram profile and they decided to00:39:31
press the follow button but I'm00:39:33
sure there are another 500 thousand who00:39:36
visited my profile and didn't press00:39:38
the follow button, you know, so there is00:39:40
a rate of people who didn't follow me00:39:45
here on my Instagram and when I'm going to00:39:47
make an announcement for people who00:39:49
visited my Instagram profile in the00:39:51
last 30 days I'm going to get people who00:39:53
are following me in this ad, it's going00:39:56
to be the money I'm going to waste,00:39:58
but even wasting that money00:40:02
calling me to follow people who already00:40:05
follow me I'm going reach several people00:40:08
who decided not to follow me and then on00:40:11
insistence I go fishing for this guy and00:40:13
sometimes the person visited his profile and he00:40:15
just forgot to press the button to00:40:17
follow And then your ad appeared for00:40:19
him saying that he will receive00:40:21
daily tips on Instagram on her Instagram00:40:23
to learn how to lose weight to learn how to00:40:25
read faster to learn how to be00:40:27
healthier to learn how to00:40:30
advertise online And then she goes there how00:40:32
cool I already saw this guy's profile here and00:40:34
she drags it up and it goes on her00:40:36
Instagram and then there she will have the button00:40:38
to press to follow, this one here,00:40:41
when we do the tests, is always one00:40:43
of the best audiences, even though00:40:45
within this audience there were already00:40:47
followers. However, you will reach00:40:49
people who already follow you with your00:40:50
ad00:40:51
and you will reach a lot of people who00:40:54
visited your profile but who didn't start00:40:56
following you, great, then they asked if I00:41:00
deleted the people who follow me, there's no00:41:03
way to create an audience of people who00:41:04
follow me if I come here in a00:41:07
personalized public business profile of00:41:08
Instagram only updated and I didn't see if00:41:11
I get my Insta here in Sobral00:41:14
Pedro00:41:15
Hi, people who engaged those who visited00:41:18
engaged with the post send a00:41:21
message or who saved the post don't00:41:24
have the audience here Who follows if I00:41:26
had the audience of Whoever follows is there, that's00:41:28
it, I was always going to exclude the public00:41:30
of my followers from my campaigns00:41:32
but today we don't have that public Okay,00:41:35
so it's not possible, so it's not possible, it's not possible to00:41:37
write these people, then00:41:39
the guy said, exclude the last 9000:41:41
days doesn't make sense because if I exclude00:41:44
the last 90 days from the 30 days there won't be00:41:48
anyone left because everyone who is in their00:41:50
30s and 90s too00:41:52
Ah, okay, so Instagram engagement 3000:41:56
days, that's what you're going to do, okay,00:41:57
if you If you want to test other things,00:42:00
test me first, if you want to delete 9000:42:04
days from here, delete it but it's going to be [ __ ],00:42:06
believe what I'm telling you, if00:42:09
you believe what I'm telling you, then00:42:11
Instagram engagement 30 days is the00:42:13
first audience for the code for00:42:14
advertise and we can always00:42:17
choose who we want our target audience00:42:19
in my case my target audience the00:42:21
people who have a chance to buy my00:42:23
product who have a chance to see my00:42:24
customers are men and 18 to 45 years old00:42:28
and the what I recommend you do00:42:29
here you will come down here so00:42:32
I selected the age I don't only advertise00:42:34
for one location if you only advertise00:42:36
for São Paulo you will only put it here in00:42:38
São Paulo if you only advertise for one00:42:41
gender you will put it here here are only men00:42:43
or are they women in my case it's both00:42:46
and then I'm going to come down here and here00:42:49
in the placements which is where I00:42:51
want it to appear00:42:52
and I'm going to select00:42:54
manual placements and here in the00:42:56
manual placements I'm going to say select everything everything00:43:01
except Instagram Stories00:43:04
because we are going to make this announcement00:43:05
in Instagram Stories, it is only in00:43:08
Instagram Stories Pedro, in principle,00:43:10
yes, in the future, you can go there and test00:43:13
making an ad in the feed, but for00:43:16
now we are starting this process,00:43:18
let's start with that we see working the most,00:43:20
let's start with00:43:22
Instagram Stories, okay, I went there,00:43:25
new profile without visitors, ignore This step00:43:28
here, ignore this first audience,00:43:30
you're going to create the second audience, which00:43:32
we're going to create right away, so Instagram00:43:34
Stories is selected, what I'm going00:43:36
to do it now, so what I00:43:37
configured, let's go back here in00:43:40
our notebook in the00:43:42
ad set I define my audience, define00:43:45
the age00:43:48
and define the location, define gender and00:43:53
define the positioning that in Stories00:43:57
already in my ad00:44:02
and Now in my ad I'm going to define what00:44:06
will be advertised. So I'm going to go back to00:44:09
my ads manager and00:44:10
I'm going to select this little guy here, look at00:44:14
my ad set that I'm00:44:15
creating and I'm going to click here on ads, when I00:44:19
click on ads, good, press edit00:44:23
I'm going to select here my00:44:26
Instagram account and Facebook page I need00:44:28
these things and then I'm going to select00:44:30
here single image or video and then I'm going to come00:44:33
down here and I'm going to select00:44:35
add a media add a video00:44:38
what can I upload my00:44:40
video directly here or I can00:44:42
select the videos that I have already uploaded to00:44:44
my account, in my case I have already uploaded the00:44:46
videos here to my account, so I'm going to00:44:49
go here in folders called00:44:51
follow, so here my two videos are,00:44:53
so these videos here I recorded today00:44:54
before this class which are00:44:56
call videos to follow you can't00:44:58
hear what I say in these videos but00:45:00
basically pay attention to it it looks like00:45:02
a smile because this is very00:45:03
important one more minute now of00:45:06
your super focus a variable In other words, the00:45:11
thing that will bring you the most success00:45:13
the variable of success for you00:45:15
to get Instagram followers are00:45:17
two first your profile has to be good00:45:20
if your profile is [ __ ] no one00:45:23
will follow you okay Pedro how is it What do I00:45:25
do to create a good profile? See00:45:28
last week's class and implement what00:45:29
we said there. If your profile is00:45:32
[ __ ] no one will follow you no matter how00:45:34
rich you are if your content is00:45:37
bad there's no point if00:45:38
and Batman doesn't have to have followers00:45:43
Batman as bad content doesn't have to have00:45:46
followers your content has to be good00:45:48
that's it explained in Live number 135,00:45:52
this is the first one. The second variable of00:45:54
success is your ad, that is, if00:45:58
you are not a mere da, it will not00:45:59
work, your ad has to be good and00:46:02
for00:46:03
your ad to be good it has to have00:46:05
basically three elements00:46:10
and he has to go and get attention00:46:18
and he has to go talk about what you00:46:22
and post on Instagram00:46:25
Hi and he has to go00:46:29
and have a call to00:46:32
action00:46:34
Hi and the image creative Pedro Sobral00:46:37
can test I recommend you do it00:46:39
with video because because not creative by00:46:42
Margem I can't explain00:46:44
exactly to the person what I00:46:48
Batman canceled good good hashtag I loved00:46:51
Batman canceled00:46:55
Batman canceled I loved it And why00:47:00
Because I don't like doing an00:47:01
image ad because in the image ad I00:47:03
can't talk about that I post on00:47:05
Instagram in a clear way I may00:47:07
end up attracting a following nothing to see00:47:10
pay attention that we are very in the00:47:13
vibe I was going to say that what Batman and00:47:14
Marvel the Guys It's really nerdy that I kill myself we are00:47:17
very in Superhero vibe00:47:18
here comes with great00:47:20
powers come great responsibilities,00:47:24
with great powers comes great00:47:26
responsibilities, man, doing this here00:47:29
brings a lot of followers back, but pay00:47:32
attention if I make an ad, that's how00:47:35
you want to learn how to make a lot of00:47:37
money with online ads, so00:47:39
drag it So follow me on Instagram00:47:41
so I can give you tips every day on how to00:47:44
do this, the breed will forever follow me00:47:45
if I do this I will attract a00:47:48
sh*t audience, an audience of people who just00:47:50
want to make money and it's not the audience00:47:52
that I want So depending on what you00:47:55
say in the ad you will attract an00:47:57
audience to an audience B so you have to00:47:59
understand what you say in the ad it will00:48:03
say Which people will respond to that00:48:06
ad so sometimes Pedro is00:48:09
mine with my Instagram is growing00:48:11
so much, you can run the risk of making00:48:13
your message a little more open in your00:48:15
ad, but you run the risk of00:48:18
attracting a lot of shitty people, a lot00:48:20
of people who won't buy anything from00:48:21
you at the end of the day. accounts are so to00:48:25
draw attention that you can ask00:48:27
abuse of the questions00:48:30
if you want to learn how to make ads00:48:32
like this one here on Instagram Have you ever00:48:35
thought that this company should be00:48:36
making ads on Instagram00:48:38
if you want to learn the00:48:41
definitive method for you read more quickly00:48:44
you want to learn everything you need to00:48:47
know about how to be a healthier person00:48:49
You want to learn everything00:48:51
you need to know about decorating00:48:53
your bookshelf how to decorate00:48:55
your home00:48:56
the questions questions think Who is the00:48:59
audience I want ask the question to00:49:02
segment your audience to filter your00:49:04
audience You just have to get the guy00:49:05
who wants to say yes00:49:07
and if you happen to don't know English, you see00:49:11
So this is a call to attention, abuse00:49:13
questions, something else, abuse00:49:15
duality, stay and duality, dear world, it's00:49:19
always made up of two sides the world has00:49:22
two types of people those who complain00:49:24
about online advertisements and those who use00:49:26
them to their advantage the world has two types00:49:29
of people those who are always00:49:30
trying to do a new diet those00:49:32
who really have results the world has00:49:34
two types of people those who Read00:49:37
a book every year and those who have00:49:39
know the techniques to read a book a00:49:41
week two types of people00:49:45
and in another another example of duality00:49:48
While some people x others Y00:49:52
when some people complain about00:49:54
online advertisements there are people making00:49:56
money from them While some00:49:58
people struggle to read a book, other00:50:02
people are reading a book a week00:50:03
While some people x others Y, you00:50:06
understand, get attention, abuse00:50:09
questions, abuse duality, okay And then it has00:50:13
to be quick because we have to 500:50:14
seconds So it has to be a stop of00:50:16
5 seconds and this stop here of pain,00:50:19
age I learned from my friend Aguiar, OK,00:50:21
Aguiar, Aguiar, and giving00:50:23
due credits, credits here, OK, so this one00:50:26
is calling attention, so00:50:29
while some people complain about00:50:31
duality online ads, others use00:50:34
them to grow what I can on00:50:37
Instagram every day I'm doing And00:50:40
then it has to be true, you're there every00:50:42
day or whatever00:50:44
and on my Instagram I'm sharing00:50:47
almost daily content about00:50:50
How you can give the years online00:50:52
to do the your engagement grows00:50:54
well so drag it up and follow me00:50:56
here to receive this content call00:50:59
to action so Talking about what you post00:51:02
on Instagram is basically that in my00:51:03
case I said every day I talk00:51:05
about00:51:07
and how about online advertising00:51:12
and weekly I talk about online ads00:51:16
What is a call to action drag it00:51:19
up and follow me00:51:24
and they took the magic feat so I'm going to00:51:28
do it here I'm going to get it here where is it00:51:29
where is it where is my manager here00:51:31
in the manager So this one is mine I00:51:33
don't know if This is which one from here00:51:35
Um, can you hear it?00:51:38
Tell me that you can hear it.00:51:41
Andthen00:51:43
your message to your heart,00:51:47
calm down, learn how to make an ad like00:51:50
this so your Instagram can grow or to00:51:52
spread your00:51:53
message even further, reach more people who are race,00:51:56
it seems to me Follow me on Instagram because00:51:57
every day I'm posting tips on how to00:51:59
get started other than on the internet or00:52:01
improve the results of your ads, how to00:52:02
make an ad like this, learn how to make00:52:06
an ad like this so your Instagram can00:52:08
grow or spread00:52:09
your message even further, tire more people Do00:52:13
you want to learn how to make your Instagram00:52:15
grow to make ads like this00:52:17
to make your message00:52:19
reach more people, ask if you00:52:25
need to follow me on Instagram because00:52:27
every day I'm putting out tips on how to00:52:29
get started on the internet called00:52:32
being a person in the inverted middle, there's no such thing as00:52:34
problem, so drag it up and00:52:35
follow me because every day I'm00:52:37
posting I'm posting tips on how WB00:52:40
Bible grandma understands exactly what00:52:42
I told you is what I did here,00:52:44
okay, well, this is my first00:52:46
ad00:52:47
Hi, what's up? this ad that I'm going to00:52:49
make I put the ad here now I'm00:52:51
going to get my link from my profile00:52:54
and I'm going to insert it here at the end oops00:52:57
oops there's the title put it in the wrong place00:52:59
calm down00:53:01
I'm going to put it here in the website URL and I'm going to00:53:03
put it here in the website's URL00:53:07
Oh okay and then we were called00:53:09
to drag up, it's only with 1000:53:11
thousand followers my people, when you have00:53:14
online ads you can do anything for those who00:53:17
have it, you can have a follower00:53:19
and drag it up when online00:53:21
in the online ads, drag it up and00:53:24
to any number organically it's only00:53:27
for those who have more than 10,000 my people are00:53:29
making an ad you don't need to have another 1000:53:31
thousand followers to make the race00:53:33
up ok then open it I've made my00:53:37
first ad that I'm going to00:53:38
reduce this tab, pay attention00:53:41
here, you'll get lost, I'm going to reduce00:53:43
the Saturday edition00:53:45
and I'm going to duplicate this ad,00:53:50
so click on duplicate, I clicked on00:53:52
duplicate and now I'm going to do ad-200:53:54
ad-1 ad-1 English ad is AD so the00:53:58
2nd call to follow and here I'm going to00:54:00
put my second video edit media00:54:03
change video and I'm going to upload my video00:54:07
here in my case I already have my video00:54:09
loaded which is this one here and this one00:54:12
we're going to cut00:54:14
there are two types of people those who00:54:17
help use a sound system in00:54:19
thebathroom00:54:21
to make this brand grow if you want00:54:24
to learn this second type of person00:54:25
drag it up and follow me on00:54:27
Instagram and every day I'm posting00:54:28
tips on how to do this00:54:32
Ah, here's what my second ad so00:54:35
I'm going to press finish00:54:37
and that's it I now have a00:54:40
campaign it00:54:42
's an ad set and within this00:54:45
ad set I have two00:54:47
ads Pedro I'm spending R$3000:54:51
per day here Facebook will charge me R$00:54:54
60 so no, Facebook will take this00:54:56
R$ 30 and it will find out which ad00:54:59
works best and it will spend more00:55:01
money on the ad that works best,00:55:02
okay, you don't need to drag it00:55:05
up on the ad when you put00:55:07
the link here it already has the race00:55:10
up, just select it here, just00:55:13
do exactly what I'm00:55:14
doing here and your ad will be00:55:16
dragged up, you don't need to00:55:17
drag it up, it's already00:55:19
here, put the link here, drag it00:55:21
up It will already be in your ad, okay?00:55:24
So what are you going to do? Go check it00:55:27
and publish it. It will load. It will load and00:55:31
then you will press publish. Because00:55:33
otherwise it is still published. We00:55:35
are publishing this campaign now.00:55:44
it's already ready00:55:46
when you do this ad already00:55:49
drags it up00:55:51
Ah okay but we already have the race up there's00:55:54
no need to do anything else I already have it00:55:56
drags it up okay let me get this00:55:58
campaign that I just created I'll00:56:00
get it here o name of the campaign contains I'm going to00:56:03
type aqui@Sobral which is what00:56:06
the campaign was for for those who have this thread00:56:09
sorta del So here's my00:56:11
campaign It will be under analysis at00:56:13
first and what am I going to00:56:14
do I'm going to go back to my00:56:16
ad sets here in my00:56:18
ad sets I go I have the00:56:21
intention that we have here, I00:56:23
have a campaign And then within this00:56:26
campaign I have an ad set00:56:28
with the public00:56:32
within this public a I have two00:56:35
ads that I'm going to do pay00:56:38
attention now you're going to get lost I'm going to00:56:40
get this set of ads with00:56:42
audience A I'm going to copy and paste it00:56:45
and I'm going to change it to audience B00:56:48
And that's what I'm going to do so that so00:56:50
I don't have to recreate these two00:56:52
ads again, so I'm going to get this00:56:54
ad set, I'm going to get the00:56:57
ad set, I selected it, I duplicated it,00:57:03
well, then I selected it, I duplicated it, I want to duplicate it, I'm00:57:06
going to duplicate it00:57:08
and duplicating it, duplicating it, tripling And then00:57:11
a copy was born here, so What did I00:57:14
do, I took this ad set00:57:16
here that was already existing, I selected00:57:19
it and pressed duplicate and I created a00:57:22
copy of it, what am I going to do now?00:57:29
public B It's closed so I'm going to go back to00:57:32
my ads manager Oops, I got lost,00:57:34
here's the ads manager and now00:57:37
I'm editing the copy, this copy here,00:57:39
we're going to call it 01 to Let's change00:57:41
the little number here and it will be Luca00:57:44
like the public similar00:57:48
and the engagement with Instagram00:57:56
for 30 days is never like one percent of the00:58:00
engagement with Instagram 30 days00:58:02
Pedro what is this never like on00:58:04
Live 134 we explain what the00:58:06
look is like the place that's00:58:09
a similar audience So, but this00:58:11
is a type of audience, okay, I don't know if it00:58:12
scares us, we'll explain it in Live 134,00:58:15
so never Lightroom, percent of00:58:17
engagement with Instagram, I'll go in00:58:19
here, I'm already advertising to this00:58:22
audience here, so I'll click on on top00:58:23
of it, click on it and I'm going to00:58:25
exclude this audience because Why am I00:58:27
already advertising to them?00:58:35
I need to00:58:36
advertise for him more and now that I00:58:38
'm going to insert the audience of the similar look00:58:41
Ah, okay And then I'll get Lucas here,00:58:43
I already have this similar look created from00:58:46
30 days, let me just find him and I'll put it00:58:49
here similar, oh he's similar here to00:58:52
those who have engaged with my Instagram in the00:58:54
last 30 days and my second00:58:57
set of ads is ready, that's it, what00:59:00
is the look like?00:59:06
Facebook I say like this Facebook is00:59:08
here the audience of those who engaged with00:59:10
my Instagram but in the last 30 days find00:59:13
a million people similar to this00:59:16
guy here this is a lookalike so I00:59:19
create the audience of those who engaged with00:59:20
my Instagram in the last 30 days so00:59:23
I create this audience that engaged with00:59:25
my Instagram in the last 30 days and then00:59:27
I tell Facebook Facebook now00:59:29
find 1 million people similar to00:59:31
this guy here who engaged with my00:59:33
Instagram profile in the last 30 days00:59:34
quickly but 1 a million isn't a lot, isn't it?00:59:37
Hi for Facebook, it won't be00:59:39
able to find the right people.00:59:40
We created this Public here, so Pedro00:59:44
I'm starting on Instagram from scratch, you00:59:45
won't create this first one, you'll just00:59:47
want to, you won't even create this00:59:48
second one here. If you are starting from00:59:50
scratch, to create this second one you00:59:52
need to have an audience of people who have00:59:54
engaged with your Instagram in the00:59:55
last 30 days, in addition to this audience,00:59:58
we will make a third one. So you01:00:00
select this other Audience here, I will01:00:02
duplicate it,01:00:05
hello. and then I'm going to create a public here01:00:09
and of interests interests in01:00:15
specific interests are specific there in class01:00:19
134 I explain what the01:00:21
specific interests are so I'm going to take01:00:24
the specific interests here and now01:00:26
I'm going to remove this Public here from the01:00:28
similar I don't want I will advertise for him,01:00:30
I will press the check mark, I will go01:00:33
down here and here in01:00:37
detailed targeting I will press edit and I will01:00:40
include here the detailed targeting,01:00:42
what is the detailed targeting,01:00:44
what interests do these people have, so01:00:46
for example I know that these people have01:00:48
interest in AdWords which is Google ads01:00:52
ah ah it didn't appear sometimes it doesn't01:00:54
appear I'll put Google Edson to see01:00:56
if it appears01:00:57
and it didn't appear googleads suggestions here01:01:01
in the suggestions and then you type and01:01:04
it will give you some suggestions in the middle01:01:05
chip, I know it's here, it's Dores,01:01:07
now it's sweeteners, so I'm going to01:01:10
put here people who are interested01:01:12
in things that I know have to do with01:01:13
digital marketing, these are keywords01:01:16
to go by click, I'm going to pick some very01:01:19
specific ones like I explained in the01:01:21
traffic class how to create your audiences01:01:25
within Facebook Landing page01:01:31
the shopping with hootsuite the dropship ok01:01:39
ok I liked this one so01:01:40
good ok so I selected some audiences01:01:43
of interest here01:01:45
Oh and you're advertising now for those who have01:01:47
interests in these things here Pedro,01:01:50
these R$ 30 I'm going to pay 90 now,01:01:52
these R$ 30 are going to be distributed among01:01:55
these three audiences here and we're going to be01:01:57
redistributed among the ads that I01:01:59
just created, I'm going to press01:02:01
check and publish and it's ready my01:02:03
first campaign is this one here is the01:02:06
campaign that will bring you the most followers01:02:09
that through the ads manager and the01:02:11
most will bring you followers ok01:02:14
followers followers followers number01:02:18
of people following you but in addition to this01:02:20
campaign here we can too and01:02:23
so I don't I'm going to create it from scratch for you01:02:25
because the process is very similar Okay,01:02:27
but we can create the other two01:02:30
types of campaigns, let me take them here01:02:32
in the notebook, there are two other types01:02:34
of campaigns, just the01:02:36
content distribution campaign, which are the01:02:40
Ah campaigns It's good to advertise your videos and they01:02:46
will advertise your publications01:02:51
which are not videos01:02:54
and when I go to Facebook and it happens01:02:58
exactly the same thing as we did01:02:59
now and created a campaign with the01:03:02
objective of video viewing when01:03:04
I go release a video or01:03:06
engagement when I'm going to release a01:03:08
post when I create these01:03:10
campaigns here I won't be01:03:12
actively promoting my01:03:15
Instagram profile but I'll be promoting what it01:03:17
is I'm going to be sharing my01:03:19
videos I'm going to be sharing mine01:03:21
content I will be promoting01:03:23
my publications so take a look01:03:25
here on my Instagram I can take and01:03:28
run a campaign for this video here there01:03:30
is an ideal niche to start with01:03:33
paid traffic so I share this video on01:03:35
my Instagram I spend money for01:03:38
people watch this video here I01:03:41
'm not sending anyone to my01:03:42
profile I'm not taking people to01:03:45
visit my profile I'm not01:03:46
calling her to follow me I'm01:03:48
simply sharing a01:03:51
good video so I'm spending money to01:03:54
generate views of it so01:03:56
that if I select the01:04:00
engagement objective and I go to my Instagram01:04:04
and publish this post here on01:04:07
Stop with the excuses, I won't01:04:10
be taking people to my01:04:12
profile, I will be making a01:04:13
post appear in front of01:04:15
people and they they will engage with this01:04:17
publication but they will not necessarily01:04:19
follow me and when I do this I01:04:23
am not buying followers I am01:04:26
buying consumers, okay so when01:04:30
I run a content distribution campaign01:04:32
advertising my videos with the01:04:34
objective of video viewing01:04:37
Oh and when I I run campaigns advertising01:04:40
publications that are not videos with the01:04:42
objective of engagement01:04:47
and I am buying consumers I am01:04:52
buying people who will consume01:04:56
content but who we will not necessarily01:04:58
follow. Even the majority of these01:05:01
people will not follow you, some will01:05:04
end up following you, but the majority01:05:07
it won't and to this day I01:05:10
have grown 524 thousand followers so you have01:05:15
to understand the following the person who comes01:05:17
pays attention the person who comes for your01:05:20
content the person who saw a video of yours01:05:22
who saw a post of yours read the caption of the your01:05:25
post Liked your content and actively01:05:28
this person talks like this Wow, what a01:05:30
cool post and actively she talks and01:05:32
clicked on your name entered your profile01:05:35
and started following you this person she is01:05:39
much more engaged than the person who01:05:41
comes from the ad drag it up and01:05:43
start following me now but the person01:05:45
who comes by drag it up and01:05:47
And now it will bring you a greater number of01:05:50
followers faster than the01:05:52
followers who come through the campaign01:05:54
that the traffic campaign is most called01:05:57
to follow the followers on Instagram01:05:59
who come through this campaign here01:06:02
and they engage less than the01:06:06
followers who come through the campaign01:06:17
For me, Pedro01:06:20
Sobral, I don't see the need, I don't01:06:22
have the need to grow my01:06:24
number of followers that much, I prefer to grow01:06:26
more slowly and grow with more01:06:28
quality, doing01:06:30
video viewing campaigns01:06:32
and engagement campaigns, and01:06:35
these are exactly the campaigns that I run01:06:37
in my account so if you if I01:06:39
took it that I don't know that they are already01:06:40
active here within my account I01:06:42
have it here these two campaigns01:06:45
here are video viewing campaigns01:06:49
Hi and this campaign which is a01:06:51
development campaign Pedro how do I01:06:53
I wanted these campaigns01:06:55
and I have the answer to all your01:06:57
problems my people01:07:01
on Live 99 How to create a01:07:06
content distribution strategy on Instagram on01:07:07
Facebook in this Live I explain01:07:10
exactly how you create a01:07:11
content distribution strategy01:07:13
because of course the We always add01:07:15
strategy on top of things, so here01:07:18
in content distribution campaigns01:07:20
you need a strategy to do01:07:21
this but it's basically you putting01:07:23
money into your videos with the objective01:07:25
of video viewing and getting01:07:27
engagement in your posts that01:07:29
aren't videos with the objective of engagement01:07:31
And then last but not least01:07:34
we have the other types of campaigns01:07:36
what are the other types of campaigns01:07:38
other types of campaigns are campaigns01:07:41
for example conversion I'm without here have you01:07:46
seen any of my ads calling you01:07:49
to participate in one of my live classes,01:07:50
whoever has seen an ad01:07:52
like this, send me a message in chat, please,01:08:01
if you can create as many groups of01:08:04
ads per campaign when you want,01:08:07
but you have to have at least six reais in01:08:10
budget per set of ad01:08:12
I, I, I love people saying that they've01:08:15
already seen my conversion ad,01:08:18
engagement is involvement, yes,01:08:20
engagement is involvement01:08:25
and you can't put engagement on01:08:27
Carousel, then you put reach, which is01:08:29
what you get, it's new,01:08:33
well, so the I grew my Instagram a lot01:08:36
by doing conversion ads01:08:39
So I have my01:08:42
conversion campaigns here, including my01:08:44
campaign that I spend the most money on,01:08:46
nowadays this campaign here is01:08:47
spending R$ 1000 per day, so in the01:08:51
past it wasn't like that In the past we01:08:52
used to get 50 but today Pedro Sobral01:08:55
puts in a thousand réis a day. Our campaign and01:08:57
Moçada here isn't like that, it's not the client's account,01:09:00
this is mine, I put this01:09:02
money here so I know it works,01:09:03
I put R$ 1000 a day in this campaign and01:09:07
this campaign she is sending01:09:10
people to my capture page01:09:13
but some people, when they are there01:09:15
on Instagram, the person is there on Instagram and01:09:17
this ad appears here for them,01:09:19
we are actually very good01:09:24
if the person is there on Instagram then01:09:26
this ad appears for her and she says01:09:28
wow what a cool ad then she goes under01:09:30
my name and starts following me so01:09:33
the more money I'm01:09:34
investing the faster it's not growing01:09:37
but I'm spending the money on01:09:39
conversion campaigns which has the01:09:41
objective of converting the person to take01:09:43
the person to my page in your case01:09:45
you can take the person to your store And01:09:47
then indirectly your Instagram starts01:09:50
to grow, ok so these are the three01:09:52
types of campaigns that we can do01:09:54
an ad manager that is there01:09:57
Here Of course all other01:09:59
types of campaigns will come in conversion will come in01:10:01
app installation01:10:05
all the other 11 campaign objectives will come in01:10:09
what we have within Facebook01:10:12
reach generation of each Astro message01:10:16
sale of the catalog traffic to01:10:18
establish all these objectives01:10:20
here they generate followers on Instagram01:10:23
when we are on01:10:24
Instagram because you are appearing your01:10:26
publications are appearing to01:10:27
people the difference is that with these01:10:30
other objectives you will have to spend01:10:32
more money to get a follower01:10:34
but the follower here in these other01:10:36
objectives they are the01:10:40
side effect of your disclosure so01:10:43
I grew 524 thousand followers and01:10:46
most of the money I spent for these01:10:48
followers01:10:52
increased in an indirect way To01:10:54
my daily investments and for me01:10:57
Pedro Sobral this option option c is the01:11:00
option that makes option b and c are the options01:11:03
that make your Instagram grow01:11:06
slower but they are the best because01:11:08
because you are not focusing on01:11:09
And you are focusing on converting01:11:12
people on making people buy in01:11:14
your store on getting people to01:11:16
sign up for a live class Are you01:11:18
focusing on making your business happen01:11:21
or are you focusing on getting people to01:11:23
consume a certain type of01:11:24
content that you have and then it goes through01:11:28
because the person liked your content01:11:30
she decided to follow you and this follower01:11:34
is much more engaged, much more01:11:37
engaged, so doing the type of campaign01:11:39
a is bad, no, it's bad, you have to01:11:42
understand the consequences of this, from here01:11:44
you have to understand that the01:11:45
consequences are less01:11:47
engaged followers and that they will although it is easier,01:11:50
followers are less engaged and01:11:52
leave easier and last but not01:11:54
least we have01:11:56
campaigns with a boost button Pedro01:11:58
what is the boost button is the01:11:59
following01:12:00
Hello on our Instagram we can01:12:03
get one Our publication, for example,01:12:05
here, how to create, find the best01:12:07
audiences on Facebook, on Instagram, and I01:12:10
can press this little blue button here,01:12:12
promote,01:12:15
And then I'm going to press the promote button here01:12:17
in my campaign,01:12:20
Rio Pizzeria, do a giveaway, a good one, no01:12:22
draw, it's never good there Come back here,01:12:26
press the promote button, it will01:12:29
load the promotion option here And then01:12:32
I will select goal for you01:12:34
to generate more followers and more visits to the01:12:37
profile, my01:12:40
Sobral Pedro profile will appear here, I will press01:12:42
next and here I go select my01:12:46
audience, here's what I recommend for01:12:48
you, press Create your audience, there01:12:51
you go, enter the name of your Audience01:12:53
here, let's say I'm going to advertise01:12:54
to people aged 18 to 45 who are01:12:58
interested in digital marketing,01:13:00
love click here o 184501:13:03
digital marketers who live in Brazil I will01:13:05
select the location I live in Brazil01:13:09
in conclusion and I will stay here interests01:13:12
so Oh the interest doesn't appear here it's the01:13:15
pain says I'll add interest it's the Pains01:13:17
pay-per-click generation of Lydians01:13:22
marketing digital can be01:13:25
digital marketing and it's ok to conclude so then01:13:30
there's the age group so here I'm going to01:13:33
select the age group I'm going to take01:13:35
people who are from 18 to 45 years old01:13:39
and in my case male and female it's01:13:42
completed So here's my audience01:13:44
1845 digital marketing who lives in01:13:47
Brazil who has certain interests and01:13:50
now press finish I press01:13:53
finish I will select here the audience01:13:55
for which the advertisement is already01:13:57
selected I will press next and it01:14:01
will ask how much I want to spend01:14:03
per day ok And Here it will depend on each01:14:05
person. In my case, I want to spend 100 reais01:14:07
over seven days, so when01:14:12
I select seven days here above,01:14:14
it does the sum for me, you can see01:14:16
here, R$ 105 is fine, R$ 105 over the course of01:14:19
seven days, then I'm going to move forward01:14:22
a little bit, move forward, I'm going to create01:14:25
my promotion01:14:26
and quickly I can spend less, but01:14:29
you have to spend at least five01:14:31
reais a day, I think this is the01:14:32
minimum here in promotions, okay?01:14:34
will say what a good job your01:14:35
promotion was sent for analysis and01:14:37
most of them are analyzed within01:14:39
24 hours Pedro that's it, no it's not just that01:14:42
we have it complicated, that's the01:14:49
thing01:14:51
and pay attention to every post I make01:14:54
on my Instagram it generates followers, I01:14:57
lost most of them, in my case01:14:59
Pedro Sobral, every post I make on01:15:01
my Instagram was already followers, how do01:15:03
I find out how many01:15:04
followers a post generated, I click on the01:15:07
post, let me open it here on Instagram01:15:08
new for you like this so I click01:15:10
on the post press view on websites01:15:14
and here I go to followers you see there01:15:18
is a 98 here was the number of01:15:21
followers that this publication generated01:15:23
for me so I published this here on01:15:25
my Instagram and 98 people started01:15:28
following me 98 people started01:15:31
following me before this publication and for Ar01:15:33
let's say pay attention now I01:15:36
need the name it's those 10 minutes of01:15:39
your Supreme attention it's 10 minutes of01:15:42
your Supreme attention I need you to01:15:44
look at the screen now and Pay attention to01:15:46
what I'm going to do, your head will go01:15:48
crazy just like mine did when01:15:50
they explained it to me this first time, here's the01:15:51
thing, this little guy here generated 9801:15:56
followers, okay,01:15:57
come with me, so I generated it, I published it01:16:02
well and after a few days01:16:05
and I analyzed01:16:09
that there were 98 new followers01:16:13
because of that publication so I went there and01:16:15
spent no dollars over seven days01:16:23
and after seven days there were 39801:16:28
followers so after seven days I01:16:32
came back here in the same place but01:16:34
now it was written here 398 followers01:16:39
how many followers my R$ 10001:16:41
generated I spent R$ 100 after01:16:45
spending 100 reais I entered the publication it01:16:47
was written here 398 followers01:16:50
how much money my hundred reais generated01:17:02
the 30001:17:03
is exactly what happens to01:17:07
most people say 300 say01:17:13
300 will say 300 So the ones in reals01:17:17
generated 300 followers01:17:21
it's just that most people [ __ ]01:17:25
about it here because they don't know01:17:29
how many followers the campaign generated01:17:31
because they don't write it down because then I01:17:34
won't remember that 98 people started01:17:36
following me because of this publication01:17:38
and I won't remember this in a01:17:41
week,01:17:42
well, so you have to write this down01:17:44
somewhere and that's why we have01:17:46
our little spreadsheet here, I'm going to01:17:47
release it for you, you have to01:17:51
put the data here I want I'm going to01:17:52
pass this up here01:17:54
and in which you're going to put here the data of01:17:58
what you're going to put here o the date01:18:01
that this Kelly that this thing was01:18:03
published so I'm going to get that one,01:18:04
see the first column, it's ok Pay attention,01:18:06
you will learn how to work in the business and01:18:07
I will release it to you here. The first01:18:09
column is the date of publication, so01:18:12
I'm going to come here on Instagram here. It was01:18:14
published on the fifth of the fourth of two01:18:18
thousand and 21 at 11 am So it's here Oh,01:18:21
five of the four of 2021 at 11 am01:18:30
and that was the time of my publication01:18:36
and how many followers they had before01:18:40
boost 98 so this number01:18:43
here was01:18:45
what is this [ __ ] here Wait,01:18:47
I'm just going to do the following here01:18:54
Ah Okay now, I'm fixing the01:18:57
spreadsheet here for you so they had it01:19:00
there in my publication and01:19:07
they had01:19:10
98 followers in my publication, so here's01:19:13
my publication 98 followers, this01:19:16
is the number of followers before01:19:18
boosting with the boost button01:19:21
only what happened01:19:23
last week I boosted several01:19:26
publications they are here ok so here01:19:29
I just forgot to put the time01:19:30
ok but here are the publications that I01:19:33
boosted so there was a publication01:19:35
that I boosted here which was the01:19:37
publication of the day I step by step to01:19:40
make a launch this one step by01:19:43
step to make a seed launch oh01:19:45
and this one this here was what01:19:47
promoted it promoted at the moment see on01:19:49
websites So this is the publication of the 23rd of01:19:53
three at 17:28 this one oh01:19:57
and always set a time because if you01:20:00
post more than one thing in a day you'll01:20:01
find yourself here so here it is oh 23rd01:20:04
of three 1758 is this post here look01:20:09
how many followers they have ac-404 then I'll01:20:13
look and I'll see how I spent r $ 86 R$ 8601:20:18
61 cents and I had 404 followers Wow,01:20:23
I'm paying twenty cents per01:20:26
follower, right?01:20:42
here 40401:20:45
what was invested in boosting I'll01:20:48
put here the Data how much I01:20:50
invested in operation 86 with 6101:20:54
and here in Rio Grande do Sul it says 86 with01:20:57
61 but it's R$ 86 and sixty-one01:21:00
cents And then he will tell me that oh that01:21:03
my cost per follower was one and01:21:07
eighty-four01:21:09
and not twenty cents as01:21:11
most people calculate because01:21:14
they don't take followers into account01:21:16
before boosting01:21:18
Hi and there every time I wanted a01:21:21
campaign through the boost button01:21:24
appears here on my Facebook in my01:21:27
ads manager a bell appears here01:21:31
a campaign appears here01:21:33
with this name Instagram publication ok01:21:37
And then this publication here, this one is01:21:39
the complete step by step, this one that01:21:41
I'm selecting, ok you see, I'm01:21:43
selecting one here, this complete step by01:21:46
step is this publication here01:21:48
that I just showed you,01:21:49
but it's Uh complete step by step on how to01:21:53
launch a seed both here,01:21:55
complete step by step and here I'm going to01:21:57
take some information what01:21:59
information the number of cliks 567 I'm going to01:22:04
take these 567 and I'm going to throw them in my01:22:07
spreadsheet,01:22:08
well then the clix is even written01:22:11
up here via the ad manager it's via the01:22:15
ad manager 56701:22:19
Hi and then it will calculate the cost01:22:21
per click for me And besides, pay01:22:23
attention It will calculate this is very01:22:26
important I know it's a little01:22:27
advanced but I can't help but01:22:29
mention it because this isn't just any button and01:22:31
the employee is Julia Junqueira's strategy01:22:32
so it will appear here o the01:22:36
click rate follower What the01:22:38
click rate follower01:22:40
567 people clicked on my ad01:22:45
is but only 47 started following me so of the01:22:49
567 people who stayed on my01:22:51
ad 47 started following me 4701:22:55
represents 8.29 percent of these 56701:23:00
clix so here I know the rate of people01:23:03
who are going to my profile are01:23:04
following me Pedro why remember01:23:07
I told you you should01:23:08
advertise to the people who visited01:23:10
your profile because 567 people01:23:13
visited my profile and of these 567,01:23:17
only 47 started following me, that is,01:23:20
there are ninety-two percent of people01:23:23
here who are not following me and if you01:23:25
announce it to them, they01:23:27
will probably start following me01:23:29
and you know, you know, showing Emanuel, no,01:23:33
it's all on the sets. My people, for the love of01:23:36
God, we are something like that, come on, there's01:23:38
no point in sending the same message 30 times, it's01:23:41
just going to make me angry and01:23:43
make me block you, for the love of God,01:23:45
for the love of God, okay, so this is the01:23:49
result of this boost.01:23:52
Send it to me, here's what happens as I01:23:55
have it here on my Instagram, let's01:23:57
pay attention, I have01:23:58
246 posts here on Instagram, I didn't01:24:02
boost all of them, right, but what01:24:05
I did, I selected the posts that01:24:08
have generated the most followers for me to01:24:10
date, like I did this, pay attention,01:24:12
I came here to the little house or stop at01:24:16
my profile, I clicked here on these three01:24:20
lines from above, on these three01:24:21
lines from above,01:24:23
I clicked here on insights01:24:27
and here on websites, I came across content that you01:24:32
shared, where are you from? that the content01:24:34
you shared01:24:36
I will stay here in this little arrow o In this01:24:39
little arrow here01:24:41
is the content that I shared I01:24:45
will see it reach up here and I01:24:49
will change it to followers for01:24:53
the last two years01:24:57
oh and here the publications that01:25:00
I made will appear that generated the most new01:25:02
followers for me so I discovered for example01:25:04
that this one was the publication that01:25:06
generated the most followers for me to date And then I did01:25:09
what I sponsored her and I don't know how01:25:11
she proved it but she proved so much that it's01:25:13
happening here, promoted at the moment01:25:16
and in this publication here it is public01:25:19
Let's see on websites let's see how many01:25:21
followers it generated for me so it was01:25:23
published on 16/2 2020 at 115601:25:28
this one here at 11:56 16 202001:25:34
and let's see how much I invest in this01:25:36
boost01:25:40
o R$ 85 and 93 cents R$ 85 and 9301:25:46
cents01:25:48
and followers before the boost01:25:51
633 after the boost01:25:56
in 69601:26:01
the cost per follower one real and 3601:26:05
cents this here is the publication of the01:26:09
results speaking louder than01:26:11
appearances since forever So I'm going to enter01:26:14
here on my manager, results01:26:16
talking more here, she results01:26:19
talking, 3985 more clips, I'm going to go back to01:26:24
my spreadsheet and I'm going to put them here, 398501:26:28
pics, you can see that this publication here,01:26:31
even though it has a lot of01:26:34
clicks, it's only one percent of the people01:26:37
who are clicking is becoming a follower01:26:39
look how crazy one percent of people01:26:42
are becoming followers And then your eye here01:26:46
in my ad manager I'm going to01:26:47
say Wow this is results talking01:26:50
but it's very good because because01:26:54
his click is two cents this one is01:26:57
better than that this one from above is And01:26:59
so it really01:27:01
is a follower it got cheaper it's01:27:04
1:36 the cost per follower here and here is01:27:06
one and 84 but even so I have a01:27:09
lot of clicks Look how the clicks are01:27:11
deceiving I have a lot of clicks 3,90001:27:15
clix to generate 63 followers here 56001:27:19
clix to generate 47 followers, you see01:27:22
So the boost button is also01:27:24
a science that it needs to be01:27:26
planned, ok And what are you going to01:27:28
do like we do here,01:27:32
once, that's it from here that we do01:27:34
in our accounts and you can replicate01:27:36
your strategy, it's the Julia Junqueira method01:27:41
and even the kids Júlia, she spent01:27:45
hours of her time to put together this01:27:48
dashboard for you to put together this01:27:50
spreadsheet for you, Júlia is the best01:27:53
for the guys who kept bothering me01:27:54
saying that Pedro says he is the01:27:55
best traffic manager that exists,01:27:57
old man, Júlia is the best01:28:00
traffic manager that exists, better than all01:28:02
the male managers and blowing up the01:28:05
women I know, she is a monster,01:28:07
she It's a monster, okay, so it's the01:28:09
Julia Junqueira method, my friend from01:28:13
college, we manage traffic,01:28:14
together with me, we make millions, okay, so01:28:19
le Junqueira's method, which Júlia01:28:21
does, helps define it, it's01:28:23
a boosting budget,01:28:28
one for each post, okay so for each post that01:28:32
I put on Instagram I will01:28:34
put a boost budget, I01:28:36
will get it here on my Instagram once01:28:38
a week so I will set a01:28:41
boost budget for each post once01:28:43
a week01:28:46
and once a week we will01:28:50
boost everything what was posted01:28:55
and the previous week01:28:59
is once a week we work01:29:01
everything that was we work everything that was01:29:03
posted in the previous week01:29:06
in 7 days then01:29:09
we analyze it01:29:14
Hi Ana, it's not just that here, so a01:29:16
week later the one will be once a01:29:19
week we a week everything that was01:29:20
posted the previous week once a01:29:23
month we analyze we analyze the01:29:27
test spreadsheet so once a month01:29:30
Júlia has some other crazy things that01:29:33
she does every two days but I'm not going to01:29:34
explain why it's going to confuse01:29:36
your heads and I don't understand it right, it's01:29:38
Júlia, she's gotta be her01:29:41
explaining this here but she doesn't like01:29:42
to show up but oh a hashtag hashtag01:29:45
come Júlia hashtag come Júlia so01:29:54
once per month so every 7 days I go01:29:57
on my Instagram I do these01:29:59
boosts and I take note of01:30:01
one of the followers before the01:30:03
boost once a month you will01:30:06
sit down and you will fill out this01:30:08
spreadsheet01:30:09
Hi and then you will discover that this post01:30:12
here gave the very cheap cost per follower01:30:14
that this post here gave the01:30:17
very cheap cost per follower that this post01:30:20
here gave the very cheap cost per follower01:30:21
so you only do this analysis01:30:23
once a month it's not a 1201:30:26
hour job it's quick old it's all01:30:29
Monday you go there and promote01:30:31
everything that was posted the previous week, that's all,01:30:32
every Monday you do it01:30:35
every first Monday of the month, you01:30:38
analyze, you put things in the spreadsheet01:30:40
and analyze the same interior. Then you01:30:43
will do the that you will select the01:30:45
best ones, so once a month01:30:48
we analyze the test spreadsheet and once01:30:51
a month we analyze the01:30:53
test spreadsheet and select01:30:56
the best pulses,01:31:01
wait for me and I'll go, I want this letter01:31:04
here01:31:05
And the following month We put a01:31:10
bigger budget on the posts that generated the most01:31:15
followers01:31:18
last month,01:31:20
well, so I'm going to look at my spreadsheet01:31:23
here and then I'm going to look at this post here And01:31:27
this post here they were all the ones They01:31:31
were the best these two here01:31:35
were the I wasn't going to pretend01:31:37
that everything was filled in here and then these01:31:39
two were the best they01:31:41
had the lowest cost per follower when01:31:44
I stop the01:31:45
boosts they stop after01:31:46
seven days, when you do the01:31:49
boost there in your tool01:31:52
the promote it for alone you will01:31:55
select promote you will select01:31:57
the objective and then you will select the01:32:00
audience and then you will select the01:32:02
number of days and then x 5 days 7 days you01:32:07
select How many days you want ok01:32:09
but there for the best posts pay01:32:12
attention to the best posts You will01:32:16
then, next month, we will put a01:32:19
bigger budget on the ones01:32:20
that generated the most results last month,01:32:22
so what am I going to do, I'm01:32:24
going to get my spreadsheet here, these two01:32:27
here were the best, I'm going to get01:32:29
these two that were the best and these01:32:32
two that were the best I'm going to go to01:32:34
them so press you here cancel I'm01:32:37
going to go to the ones that were the best So01:32:38
let's say we're going to see that the best01:32:40
was this one here, that's the step by step01:32:43
from trafficking to the seed launch, no,01:32:46
I'm going to have to get another one here, let's01:32:48
say that the best one was this one, then I01:32:50
'm going to press promote So this one01:32:52
was the best, then I'm going to press01:32:54
promote again the following month, I'm going to take01:32:56
a look it again01:32:58
means more visits to the profile, next,01:33:03
I select public, next, and this post01:33:08
here, I'm going to run it for the01:33:10
next 30 days, so the best ones01:33:15
will run for 30 days.01:33:24
for each post. Number one, every post01:33:27
you put on your page once a01:33:30
week we'll sit down and01:33:31
boost What was What was What01:33:33
was posted the previous week so01:33:35
let's see it's 20 reais per post okay And then01:33:38
everyone will have their own budget then once a01:33:41
month we analyze the test spreadsheet01:33:44
and select the best pulses then01:33:46
what we do we put a01:33:49
larger budget on the pulses that generated more01:33:51
followers last month over the course01:33:55
of 30 days01:34:01
What'sup01:34:02
Hi and we're going to repeat the process01:34:07
repeat process one Okay, so let's01:34:10
call this process one01:34:14
and this one is process 201:34:18
and we're going to repeat process one01:34:22
after that, okay And then we're going to01:34:24
spend another month publishing once01:34:27
a week we put money into01:34:28
all the posts and what we are doing01:34:31
we are discovering What are the01:34:33
This spreadsheet is wrong I am opening01:34:34
it all the time we will find out01:34:37
which posts generate the most01:34:39
followers for a cheaper price01:34:41
so I found out which ones were the01:34:43
best the following month I'm going to put01:34:46
more money into these better ones When I01:34:49
put more money into these better ones what's01:34:51
going to happen is going to happen01:34:54
pay attention01:34:55
to process two so then we're already01:34:58
in process 3101:35:00
And the following month01:35:08
And in next month01:35:12
and I'm going to have two tasks,01:35:16
task 1,01:35:18
well, let's put this one here,01:35:20
this one here is January, process one, I'm going to01:35:22
put it in quotes to pretend that01:35:23
January, January is here, is the month that01:35:26
we started doing this, here it is.01:35:27
February01:35:30
And then in January I started doing01:35:33
this01:35:34
and in February I put a01:35:38
bigger budget on my wrists which generated more01:35:40
followers, this in March,01:35:43
well then in the month of March I will have01:35:46
two tasks task 101:35:50
to discover through our spreadsheet01:35:57
and what were the best tests of the month01:36:02
of February01:36:05
Hi and task 201:36:08
to analyze01:36:11
Only the Top posts let's call them that, okay01:36:15
so these pulses that generated01:36:18
more followers we will call them01:36:20
Top posts on01:36:25
Andthen,01:36:33
well, these top posts we will I'm going to01:36:36
analyze them because because I put01:36:38
money into them over the course of a month and where am01:36:41
I going to analyze them?01:36:49
top AIDS top before so are01:36:54
the points that generated the most followers01:36:56
We will put money in them for 30 days01:36:58
and then in task one we will find out01:37:02
through our test spreadsheet Which01:37:05
were the best the best tests in01:37:06
February and we will analyze the stop01:37:09
Edis and we are going to put this Stop and it01:37:12
says here in this spreadsheet here in this01:37:15
other water so we have the water01:37:17
below the Tests tab which here where I will01:37:20
be filling out all my tests and01:37:22
I have the stop AIDS tab the tab of top01:37:25
says I'm going to fill it out here, this one01:37:27
was one of my papers So you01:37:29
see here at stop AIDS we even01:37:31
put an example here with more money,01:37:33
it's showing that we invest much01:37:35
more in top editions than in tests alone01:37:39
that the process of filling out the copies,01:37:40
this is the same thing, I enter the time01:37:43
of publication, the date of publication, the01:37:47
followers before the boost, the01:37:49
followers after the boost, I will01:37:52
put everything I will, I will fill in the01:37:53
same information here that I fill in01:37:56
in the tests I'm going to fill out the papers01:37:59
first, so a top is like, understand01:38:02
what I'm losing, the top AD is01:38:07
This is a test that was successful when the01:38:11
test is successful01:38:13
and I invest in it the following month with01:38:19
more funds and they are top, then we01:38:21
put money in every post to01:38:24
discover the roles I found a top AD I'm going01:38:27
to put more money into it next01:38:29
month for 30 days and that post will01:38:32
be boosted impressed01:38:34
impressed impressed impressed impressed impressed01:38:35
impressed besides doing that from here01:38:39
we have our01:38:40
monthly growth spreadsheet is our01:38:44
growth spreadsheet here we are going to01:38:46
fill in the data on our new01:38:48
followers we are going to fill in the data on the01:38:51
number of people who stopped following us01:38:54
Oh and we are going to fill in the data for this01:38:57
here it is automatic how much has grown to01:38:59
this here we manually fill in01:39:01
how much we are investing to01:39:03
grow followers01:39:05
and how many clicks we have, how many01:39:08
clicks our campaigns are01:39:10
generating, how many impressions our01:39:12
follower campaigns are generating,01:39:14
so here I will add up all the expenses01:39:17
I am having with the follower campaign01:39:19
with boost, with the01:39:21
boost button, all the expenses I'm having01:39:23
with this, I'm going to put it here, okay? And then01:39:26
you're going to fill out this spreadsheet here,01:39:28
how do I fill out this spreadsheet, you01:39:31
're going to use it, let me get01:39:33
my cell phone here again, you're going to click here01:39:35
in the three little dots up here, here in01:39:37
these three little dots here, you will01:39:40
click on these three little dots, you will enter01:39:42
websites, you will click on let's go, let's go,01:39:46
load, you will click on total01:39:48
followers and here on total followers01:39:51
you can get the last 30 days per01:39:54
example, and here I can see, I put my finger01:39:58
here on top of this curve, I can see,01:40:00
for example, that01:40:03
And yesterday, April 11th, you01:40:07
can't see it. The day before yesterday, I01:40:10
gained 2,292 followers, but 828 people01:40:17
stopped following me, and in general I01:40:21
grew 1464 followers so I'm going01:40:25
to put this here 22 followers 9201:40:28
so 2292 stopped following so I01:40:33
'm going to take the data here 828 828 general is the01:40:41
general Here's a formula it will01:40:43
automatically calculate 146401:40:48
accumulated followers then it will calculate here01:40:50
how many new followers accumulated01:40:52
how much I grew 0.13 percent01:40:55
how much I spent let's say01:40:58
I spent 6,231 reais I'll take here how much01:41:02
I spent on01:41:05
the campaign to follow01:41:08
And then I'll take there how much I'm01:41:10
spending with a campaign to follow, let's01:41:12
say that it is let's see that this number01:41:14
here is 580, 35 make-believe, okay, this number is not01:41:18
580, 3501:41:23
Júlia, what is it that he is not01:41:25
getting the color here01:41:28
and01:41:31
the conditional formatting and I didn't get it01:41:35
here,01:41:36
why that's sad, I'll fix it01:41:40
later, I'll fix it after the01:41:42
conditional formatting here01:41:45
Oh no, I want the conditional formatting01:41:54
Hi, where are you, the conditional formatting,01:41:58
Kate, no, no, come back, come back,01:42:03
just be nervous, what do I want, the01:42:05
little color01:42:13
Sowhat? It01:42:16
doesn't look bad01:42:18
if you redo the formatting section,01:42:21
add me to the spreadsheet and I'll change the01:42:22
top, I'll add you, wait,01:42:24
I'll add you from Le Ninja, old man,01:42:28
share, let me put you as01:42:30
editor,01:42:33
Julia, Pedro is stupid, you guys, right,01:42:37
I'm less so. smarter than you01:42:39
think, smarter is Júlia,01:42:41
I'm going to add you here, Júlia, add01:42:47
and send, Júlia, you're added01:42:52
to his business, he's going to fix it for us, okay,01:42:54
but while the clothes are spinning, I'm going to follow01:42:56
my example here, then the cost will be calculated01:42:59
here new followers ok And01:43:02
what about this one? That's why it01:43:04
got 25 errors, this one was01:43:06
correct, this one who didn't stay01:43:09
and this one who's buggy but will stay01:43:11
here, the cost per new follower is 2501:43:13
cents, here's the number. of clicks that01:43:17
I'm going to get there in my01:43:18
ads manager so I'm going to have to get it here oh01:43:22
8386 clix Wow that's quick I've got01:43:26
8,300 how many clicks01:43:30
was that and 8601:43:33
Hello here is the cost per click01:43:36
Hello here is the number of impressions I'm going to01:43:39
get this here it's all information01:43:41
this final information I get all of01:43:43
it there in my 1700 manager I'm going to01:43:46
get the one against you01:43:48
I threw it here01:43:52
what is the cost for me pressures And01:43:55
then it will always have this01:43:57
conditional formatting here for you01:43:59
can see the days that you are investing more, the01:44:01
days that you are investing less, the01:44:03
days that are cheaper, say that it is more01:44:05
expensive, etc.01:44:20
So what's going to happen01:44:23
as you fill out this spreadsheet01:44:25
here what happens this dashboard is01:44:29
changing,01:44:30
well, so I filled in the01:44:32
first day. From April, that's what's going on,01:44:41
here's the date. I'm going to get it here01:44:43
until the first of April, apply powder and01:44:47
then it's getting it down here now01:44:49
that I must have the camera in front of me,01:44:51
but from now on it started to01:44:52
get it on the first of April, which was the01:44:55
day that I filled it out here in my01:44:56
spreadsheet so everything I put in this01:44:58
spreadsheet here will update my01:45:01
Boladão dashboard here and here in the01:45:03
Boladão dashboard you will be able to put01:45:05
followers by pressing edit here01:45:08
you will be able to put followers here What01:45:15
about Pedro Sobral@Sobral Pedro underline01:45:21
Hi and then you are going to make this01:45:24
beautiful spreadsheet here you can even get the file here01:45:28
to download as a PDF01:45:32
Hi and then I can download the01:45:35
PDF of my spreadsheet and deliver this one01:45:37
to my client every month01:45:39
month you come to your client and say01:45:41
that here is the growth report01:45:43
on your Instagram, exactly what01:45:45
Júlia does easily with the clients we01:45:47
serve who work with this01:45:49
Instagram growth scheme and this week01:45:51
here for your client, here the Your01:45:52
Instagram growth report01:45:55
told me, man, don't freak out about this, now01:45:58
what are you going to do to get access01:46:00
to this one? Here's what you're going to do,01:46:01
pay attention. Where are people finishing?01:46:05
spreadsheet, you're going to do the01:46:07
following01:46:09
and I'm going to release these two links to you01:46:12
here, you pay attention, you01:46:16
have to do it in this order, you're going to do01:46:18
the following, you're going to go to this link01:46:20
here and you're going to click on I'm going to01:46:24
open this spreadsheet here as if I01:46:26
were with another email of mine,01:46:28
the key is here, I open it with another email,01:46:31
you will open the spreadsheet and it will look like this,01:46:35
an example, Live 136 followers, you and then01:46:39
you will open the dashboard too, same01:46:41
thing, I stopped open the dashboard in the01:46:44
other email What01:46:47
's up01:46:55
Hi, calm down, calm down, I need to01:46:57
get the dashboard link, let me get the01:46:59
link here, I'd share it just so I don't01:47:01
give a tip01:47:03
and share it go go go go go go go go go go I01:47:10
go see if I can get01:47:13
in here now that it was01:47:17
And there you go, just go in here, this is01:47:21
exactly how it will01:47:23
appear to you, it will be exactly how it01:47:24
will appear, then you will01:47:27
first enter the Google spreadsheet x01:47:29
and then you will click in file and you01:47:32
will click on make a copy ok there you01:47:34
will make a copy and you will put I01:47:36
don't know your name here so you will01:47:37
put it here Pedro Sobral you put01:47:41
your name ok And then in this copy that you01:47:44
are going to create you you will be able to edit this01:47:47
copy and here you will put your01:47:49
information so here you will put01:47:51
your test data here you will01:47:54
delete this after a month you01:47:57
will put your top data and it says01:47:59
here you will put your data you01:48:02
will put everything I recommend01:48:05
for you, don't touch the columns, don't01:48:08
add a new column, don't change the name01:48:12
of the column, just touch the data.01:48:21
because if you move the01:48:24
columns you will disconfigure the dashboard01:48:27
here it is And then you have to learn how to01:48:29
use the dashboard to learn how to use01:48:31
the dashboard Júlia will record the01:48:33
dashboard course in the community so there is a01:48:35
day left without entering the community Sobral01:48:36
watch Júlia's course, she'll01:48:38
teach you everything, okay, but then you'll duplicate it01:48:42
here, so I duplicated this report, this01:48:44
report is now mine and I'm going to duplicate01:48:47
the dashboard too, so I'm going to press01:48:50
here, here, on this little button here,01:48:54
you'll make a copy of this report And then01:48:57
it will ask me, OK, but what is the01:48:59
data source and then you will do the01:49:01
following, you will click here select01:49:03
a data source, you will create a01:49:06
new data source01:49:09
and you will select Google spreadsheets here01:49:11
and here you Go get it, go here,01:49:13
your friend that you just created01:49:15
with your name Pedro Sobral, I clicked on01:49:18
it and here the first thing I'm going to01:49:20
import is this date, what is the date, the01:49:23
date is the first tab of the spreadsheet, so01:49:27
I'm going to import it first date and I'm going to press01:49:30
connect01:49:33
it's loading loading loading01:49:39
and then and there and there, guys, but I know it's01:49:41
not super simple, OK, but it's step by01:49:44
step, just copy what I'm doing and then01:49:46
you'll change here in terms of growth, you01:49:49
'll change from number to percentage01:49:50
So you will come here numeric it will01:49:53
change to percentage o growth01:49:55
changed to percentage add the01:49:57
report and here o And why did I01:49:59
put this date because this one01:50:01
says date o see there is one of the three01:50:03
dots the date I I'm going to put the date and01:50:06
this one is the top is It says the name01:50:08
is too big Okay but this one is the01:50:10
top it says so the top is it says I'm going to01:50:13
select a data source create a01:50:15
data source01:50:17
in Google spreadsheets select01:50:20
spreadsheet that I created there and now I'm going to01:50:21
select the top and it says this here is01:50:24
what data will feed my01:50:26
spreadsheet and I'm going to press connect01:50:28
it will load and this one will come01:50:30
right number number number text01:50:33
text number date number number number01:50:35
text number and then I add it to the01:50:39
report01:50:40
and copy the report01:50:45
and I copied the report now this01:50:47
report is mine And then you can make one of01:50:49
these for each of your01:50:50
clients, okay And then any changes01:50:53
I make here,01:50:55
well then, to new followers I deleted01:50:58
everything01:50:59
I deleted all the new followers01:51:01
here and then I come here Press01:51:04
update data and it will update it gave an01:51:07
error because there are no new01:51:08
followers here within this thing but01:51:11
let's see I put one here01:51:13
I'm going to put it I put it I don't know the01:51:15
random numbers here01:51:22
the kids got it wrong because I put in the01:51:24
numbers too many Guys, general,01:51:30
everything screwed up here now, but anyway, you're going to put01:51:34
normal numbers here of normal people,01:51:36
okay, you're going to put here how many01:51:39
followers you have today, I don't know, I01:51:41
have 423 thousand followers 621 this here is01:51:46
the number of followers I have today01:51:47
And then you will start to calculate that01:51:50
all your growth data01:51:53
is everything that cannot happen01:51:55
in this spreadsheet pay attention I know it01:51:57
is technical but I have to say that It01:51:58
can't happen in this spreadsheet, you01:52:00
can't have div/0, which is what01:52:05
none of you can't have a01:52:06
formula that has div/0, okay, so I'll01:52:11
take it here, you there, what will it be? Let's see01:52:13
that I grow every day I'm01:52:15
growing 10 thousand followers one put01:52:17
100/1000001:52:18
I'm going to put the same number to work01:52:23
Ah okay, you're going to put here 10,000 1000001:52:25
2000/2000 filled out your01:52:27
cute spreadsheet fill out your cute spreadsheet, it01:52:29
seems like01:52:31
the data will appear here, the data will appear here01:52:33
The sides will appear here, so you will edit01:52:36
your spreadsheet, you will make such a01:52:38
daily investment. Let's see that you01:52:40
are investing R$500 per day, so01:52:43
instead of investing this money,01:52:44
you are always investing R$50001:52:47
and you go there in your The spreadsheet will01:52:50
update your dashboard, it will update01:52:52
the data and it will be here, the investment01:52:54
will have changed to 15,000 reais and I01:52:57
changed its place here, here it is01:52:59
Abadia de São, you can press01:53:02
view And then, of course, change the name, enter01:53:04
your new name on your page, here01:53:06
you will enter the name of your01:53:10
Instagram name and then you will have this01:53:11
report here to use, here01:53:14
in this part of the report are the people01:53:17
who started following you and those who01:53:19
stopped following you, we have the curve01:53:21
here in this part we have a01:53:23
daily investment and the cost per new01:53:26
followers is and here we have01:53:28
investment Total how many followers01:53:30
we have accumulated how many01:53:33
monthly followers we are growing What01:53:35
is the cost per follower how many clicks01:53:37
on our follower campaigns we01:53:39
had what was the cost for these clix01:53:41
how many impressions what was the CPM01:53:44
Ok so this is what you will01:53:46
do in your spreadsheet but01:53:47
an example I will not take these from here01:53:49
I will give you01:53:51
the parts here it is, this is what you01:53:54
will receive if you will receive this01:53:56
Google sheets and this dashboard here01:53:59
I will provide the links where in the01:54:01
description of this video it is in the description01:54:04
of this video I will release the links to01:54:06
these two taps here and you can play01:54:08
with them but be careful dashi the dashboard01:54:11
is not the simplest thing in the world01:54:13
Sometimes you start making01:54:15
too many changes here Changed the columns changed the01:54:18
name of the columns there will be an error here on the01:54:20
dashboard it's Pedro because my01:54:24
loose tooth isn't working properly none01:54:25
you look for data Studio on the internet01:54:28
to learn more about age studio01:54:30
is not my specialty but Júlia01:54:32
will record this course there in the01:54:34
Sobral community everyone who went to the01:54:35
Sobral community will have access to the course and you01:54:38
but most importantly of all For01:54:40
me, the dashboard is the icing on the cake, the01:54:43
most important thing for me, this one, the01:54:45
most important thing of all I said is that01:54:47
you have the mentality of doing01:54:50
your tests01:54:51
every month. Every week, you do the01:54:54
tests once a month. find your01:54:56
pulses, the publications of the content that01:54:59
are generating the most followers that you01:55:02
put more money into these publications,01:55:04
it's that simple and understand that there is01:55:07
always a number of followers before01:55:10
each boost before you do01:55:13
each boost, even if you are01:55:15
going to boost twice the same01:55:17
post you have to see how many01:55:19
followers they had before the01:55:21
beauty boost I'm sure01:55:23
I sent 500 people away with this01:55:26
technical explanation but it's us I01:55:28
couldn't help but explain01:55:29
It's already closed01:55:33
Andthen01:55:34
do the step by step again Sobral Oh01:55:39
no You're messing with me, right? I'm01:55:41
going to teach you a magic, that's how you01:55:43
get the video And then you're watching the video01:55:48
and you want to see the thing again,01:55:49
you get this little bar here on YouTube and then01:55:51
you come back and then you come back, it's you press01:55:56
play And then you see it again,01:56:03
oh for God's sake, okay, my people don't01:56:09
have one This was our class in the humble01:56:12
class on how to grow your Instagram with01:56:14
paid traffic I could give a01:56:16
simpler explanation it could be01:56:19
so complete not even close, I usually01:56:22
say that this is not a class where I pretend01:56:24
to teach and you pretend to learn, I01:56:25
know it's difficult, but this class will be01:56:27
available for you to watch and review as01:56:29
many times as you want. In summary, the01:56:31
ending for me is what It's worth01:56:36
having campaigns01:56:37
for traffic with a call to follow,01:56:42
it's worth it but not with a lot of money, in my01:56:46
opinion it's worth it but not with a lot of money and01:56:49
this campaign here I would promote it01:56:51
Mainly for the public of those who01:56:55
visited your profile01:56:57
Oh,01:57:00
now what?01:57:03
and content distribution campaigns01:57:09
and it's really worth having I think that01:57:14
everyone who works with01:57:17
online advertising, everyone who wants to grow their01:57:18
profile must have a01:57:20
content distribution campaign, must have01:57:22
campaigns to publicize their pulses,01:57:24
publicize your videos01:57:26
video viewing campaigns01:57:28
engagement campaign that you are buying most01:57:30
important and the most valuable thing on this01:57:33
internet which are the consumers okay01:57:36
So it's really worth it you will have a01:57:39
campaign to buy consumers okay And01:57:42
you certainly have to have campaigns01:57:47
the main campaigns that are01:57:50
app installation conversion campaigns01:57:53
if you have an app So you have01:57:55
to have the main campaigns that01:57:57
generate followers as a side effect01:58:01
everyone must have01:58:04
Hi and I would make a strategy I'm going to01:58:08
start doing it now okay I'm not just talking01:58:10
how I do things here I01:58:14
would make a strategy like the01:58:19
boost button, so even to press the01:58:22
boost button you have to know how to01:58:24
analyze data you have to plan01:58:27
your data the business I talk about01:58:29
shown traffic is generation collection01:58:33
analysis and optimization of data if you just01:58:37
press the boost button you are just01:58:39
generating you are not a traffic manager01:58:41
now if I generate this data I collect01:58:45
it I go there and put it in my01:58:47
spreadsheet then put this data01:58:49
in my spreadsheet I analyze it I discover01:58:51
country were the posts that generated the most01:58:53
results for me that are01:58:55
generating the most followers for me And then01:58:57
optimism In other words, I invest more01:58:59
money in the best posts, this is01:59:02
traffic, this is traffic management, and this01:59:04
is being a traffic manager, I come here to01:59:06
tell you about how does it grow01:59:09
create a campaign as soon as a campaign is01:59:10
ready press the boost button 1001:59:13
docks in each post it will grow01:59:14
and it will grow but you are not attending to01:59:16
traffic management ok I don't teach01:59:19
people who don't want to be big people01:59:20
I teach classes for those who want to be like me who01:59:22
are among the best I don't01:59:24
enter the game if it's not to dominate I01:59:26
hope that you who have been with me here01:59:28
for two hours are on the same vibe and so01:59:31
man for now for you it's the same01:59:33
you have it doing what I said01:59:34
here because you think it's easy to spend01:59:36
two hours talking and teaching isn't01:59:38
tiring I want I want to train I want to01:59:41
do nothing today I'm here with my01:59:44
content doing my best for you I01:59:46
need you to do what that you did01:59:47
your best and that you also implement01:59:49
what I'm telling you, great, that's another01:59:52
one blocked on the channel because guys don't care about the01:59:54
damn Chevette01:59:57
Hi, guys, the link will be in the02:00:01
description, which one, don't worry,02:00:06
and the summary, man I make the02:00:10
summary available raining here and the good thing is that I02:00:14
can open my Instagram here in02:00:15
front of you, right? My last post02:00:18
on Instagram has 575 comments if02:00:22
you beat this post here02:00:24
by 1500 comments and yours02:00:27
provides the summary Okay but there is I have to02:00:30
reach 1500 comments and the comment02:00:32
can't be a firestorm. I'll see if there are02:00:34
a lot of emojis. I won't, I02:00:35
won't put the summary.02:00:42
your02:00:43
comments here are comments about02:00:45
something you learned in this class02:00:48
and comment on this post here my last02:00:50
Instagram post something you02:00:52
learned in this class if you hit 1500 in the02:00:56
next two minutes two minutes you don't02:00:58
have much time no two minutes to02:01:00
hit 1500 one learning that you had02:01:02
in this class I provide the summary in the02:01:06
description of this video02:01:08
and it will be in the description of this video02:01:11
and along with the links to the spreadsheets02:01:15
Yes, but you have to hit the 1,500 here02:01:22
and there are still 700 and 57502:01:26
and here it updates faster02:01:30
update here02:01:36
And if it's a new profile, zero followers,02:01:40
it produces content and runs a02:01:42
content distribution campaign02:01:46
and the estimated audience reach02:01:49
daily or 7 days 7 days02:01:53
the comfort the budget How to do it, do the same02:01:56
thing but eating money02:02:00
and where do you get the link it will be in the02:02:02
description02:02:03
and the data from the spreadsheet through the02:02:07
boosting of the posts, yes the data02:02:10
you fill in the spreadsheet through the02:02:12
boosting of the Wells as I02:02:14
showed in the class, okay, get the02:02:17
final part of the class there from the spreadsheet and I will02:02:19
explain it exactly how do02:02:21
I do it02:02:25
and for those who have little money it's the same02:02:27
thing my people but you will spend02:02:29
less money you will boost -02:02:31
few you will select as you02:02:33
will not boost everyone you post02:02:35
you will select only the pulls that02:02:37
are generating more followers is the same02:02:39
thing, same thing, I'm indignant02:02:42
because I want to pass on Pedro, he went02:02:43
after his own ego, only for those who invest02:02:44
100 thousand, so I go there, I get an account that02:02:47
invests 300 réis per month, I apply02:02:50
exactly the same strategy as I02:02:51
apply it to my big accounts but02:02:53
with less money and it gives as many02:02:55
results02:02:57
and when there will be a live with Júlia there I will02:03:00
have to take it out of the cave but02:03:02
apparently it's for the community to stay in the02:03:04
sun02:03:05
the super phase Facebook also no02:03:07
Facebook I don't focus to grow there, so02:03:10
just a strategy to grow on02:03:12
Instagram02:03:13
That's it, it's all good for IGTV too,02:03:16
because I can't02:03:18
promote IGTV02:03:20
and it won't hit 1500, see if it doesn't hit02:03:23
1500, there's no summary, it's that easy to be02:03:25
that simple. you see 1109 is you have02:03:29
a minute maybe you can't really it wo02:03:32
n't work I have faith02:03:34
in Sobral the best traffic manager in02:03:37
Brazil is not Julia Junqueira om02:03:41
Pedro has to have access to the customer's profile02:03:44
or we ask to pass the data02:03:46
to do this very detailed work02:03:48
you have to have access to the profile02:03:52
15 per day on Insta is already top, better02:03:55
than 0 here02:03:57
and this one is the go-to for those who are02:04:00
crazy Oh but I only have thirty réis a02:04:03
month to invest in traffic, put in 3002:04:06
reais per month, one real per day, the02:04:09
name is paid traffic because you have to pay02:04:11
if you're here because you're02:04:12
aware of it02:04:15
and you can do it on YouTube, so02:04:17
no, she asks, is there anything? See,02:04:18
old man, you can press the02:04:20
boost button on YouTube, then YouTube is02:04:23
another strategy Man, I hate02:04:24
distributing content on YouTube, it's02:04:26
another thing completely different, but02:04:28
you can make your YouTube channel02:04:29
grow with paid traffic02:04:36
and it will stay safe. Stay safe02:04:40
Pedro I'm 11 years old and follow you02:04:42
every week do you have any tips for me I02:04:45
laughed at the older ones that you have02:04:47
something he doesn't have time for02:04:49
follow me and I can get an account02:04:52
so you can carry out your learnings02:04:55
and what you want 1500 comments on02:04:59
my last post to release the summary02:05:02
and at 1,500 hit hit 1500, more or less02:05:07
about 50 per follower, it's expensive, no, it's not,02:05:10
Júlia said here that it's over two02:05:12
reais, we start considering two02:05:15
reais, that's our average if it starts to get02:05:18
much higher than two, we consider it02:05:19
expensive but it depends on the waste02:05:21
Ah, okay, people, I'm going to release it in the description of02:05:24
this video02:05:27
and this summary here, it's going to take me a02:05:31
while to release it because I02:05:32
have to delete all these all these02:05:34
little arrows here because YouTube doesn't02:05:36
accept these little arrows on my YouTube doesn't02:05:39
accept the little arrows in the description And then it won't02:05:43
all fit in the description but then I'll02:05:45
continue in the comments,02:05:49
okay, so I'm going to release02:05:52
this summary here for more than02:05:54
half of you in the description of the video don't deserve it, old man, you're all02:05:58
looking to die, 13 thousand people died02:06:00
to make a thousand comments,02:06:04
but that's life, right old man, it's life, we're02:06:07
ungrateful, but we'll continue here02:06:10
next week, there's more, oh, and shown,02:06:13
set a reminder here, ok, because this week next week02:06:14
there's Live 137 with Leandro02:06:17
Ladeira02:06:24
and here the consultancy for Perpétuo with02:06:28
Leandro Ladeira Rui Guimarães we02:06:29
're going to give a live02:06:31
traffic consultancy to someone who02:06:33
sells every day who has a product02:06:35
in perfect condition, so next week Live02:06:38
137 by clicking here to Set reminder02:06:41
is us What's02:06:43
up02:06:45
And you, what was I doing?02:07:01
you are not02:07:04
subscribed to my channel02:07:05
and subscribe and we are I02:07:09
started to visualize the possibility of02:07:11
having a million followers and I already02:07:13
have 270,000 is a quarter of the Goal02:07:18
And then it fit cabbage everything eats everything02:07:22
Ah okay, let me put here the Spreadsheet link02:07:25
and the dashboard link02:07:28
and it will be in the description What's up, where's02:07:35
where? Now I lost02:07:38
my spreadsheet, let's see if I can find it,02:07:40
here's02:07:44
the spreadsheet link02:07:48
Hi, and the dashboard link,02:07:53
Anna, the link Wait a minute I'm going to02:07:55
ask here in the share just so it does02:07:56
n't go bad, it's a02:07:58
[ __ ] What's up,02:08:09
Calm down,02:08:13
1share What's up,02:08:24
Diel is beautiful Now yes, now yes,02:08:27
now yes, now yes, I'm going, that's it, it's02:08:30
wrong too, just so02:08:33
no one can complain, no02:08:36
everything is ok It's already02:08:37
closed, save my people,02:08:42
the summary of today's class is in the video description02:08:44
if I have a PDF of this text that I02:08:47
typed for you and the02:08:49
spreadsheet link and the dashboard link are also in the video description02:08:52
for you to access02:08:54
Remembering that you need to do02:08:56
that process to have your copy,02:08:58
here's the process, dude, it's a team to02:09:01
do it. You can do it. I have step02:09:04
by step instructions here in this video. Just follow the02:09:05
step by step. watch the pause video. watch the02:09:08
video. pause, watch the video. pause watch the02:09:09
video pause watch the video and pause about the02:09:11
community of Sobral from behind what are02:09:13
people asking I don't know when02:09:14
we open registrations, it02:09:16
will probably be in the first week of April of02:09:19
May, sorry, okay then it will be here at02:09:22
Here, on the Fourth of May, we open02:09:25
registrations to combine from Sobral, you can02:09:26
put it on the calendar. Then, Fourth of May,02:09:29
we open registrations to invite from02:09:30
Sobral. I'm already committing myself. Here, this will02:09:32
be the day we open02:09:33
registrations. My people, we are I02:09:36
'm going with this as I already am02:09:37
and after 2:12Description:
Pré-inscrições para a Comunidade Sobral de Tráfego: https://pedrosobral.com.br/comunidade-sobral-trafego/c Baixe o mapa mental da aula: http://site.pedrosobral.com.br/kr/mapa-mental-136 Conheça a agência 2Gather: https://agencia2gather.com.br/ Novo canal do YouTube: https://www.youtube.com/@Pedro.Sobral __________________________ LINK DA PLANILHA: https://docs.google.com/spreadsheets/d/13fF9iyx6F3BMrb5hBrGP1WZAopcOfnUzwEruRXdBKBY/edit?usp=sharing LINK DO DASHBOARD: https://lookerstudio.google.com/reporting/f5d5c768-74d5-4878-98f9-1335f3cfd086 __________________________ • Quando você deve investir em tráfego pago para fazer o seu Instagram crescer? • Seu Instagram é uma máquina de fazer dinheiro. • Você tem CERTEZA que esse é um INVESTIMENTO que vai fazer o seu Instagram ser uma máquina de vendas. • Por que começar quanto antes a investir em tráfego pago? • Porque a tendência é que cada vez fique mais caro. • Existem basicamente 2 maneiras de fazer o seu Instagram crescer. 1) CAMPANHAS NO GERENCIADOR DE ANÚNCIOS; A) Tráfego + chamada para seguir no Instagram. CAMPANHA: objetivo (tráfego) + orçamento ($$) CONJUNTO DE ANÚNCIO: defino o meu público + idade + localização + gênero + posicionamento ANUNCIO: o que vai ser anunciado Anuncio bom: • Chamar atenção: ABUSE DAS PERGUNTAS, ABUSE DA DUALIDADE (Aguiari) • Falar do que você posta no Instagram: todos os dias eu falo sobre anúncios online • Chamada para a ação: arrasta para e me segue CAMPANHA CONJUNTO DE ANÚNCIO COM O PÚBLICO A - 2 ANÚNCIOS CONJUNTO DE ANÚNCIO COM O PÚBLICO B - 2 ANÚNCIOS B) Campanhas de distribuição de conteúdo. • ANUNCIAR OS SEUS VÍDEOS (OBJETIVO DE VISUALIZAÇÃO DE VÍDEO) • ANUNCIAR AS SUAS PUBLICAÇÕES QUE NÃO SÃO VÍDEOS (ENGAJAMENTO) ESTOU COMPRANDO PESSOAS QUE VÃO CONSUMIR UM CONTEÚDO. C) Outros tipos de campanhas. • Conversão • Instalação de aplicativo 2) CAMPANHAS COM O BOTÃO IMPULSIONAR; PUBLIQUEI E DEPOIS DE ALGUNS DIAS EU ANALISE E TINHAM 98 NOVOS SEGUIDORES. GASTEI 100 REAIS AO LONGO DE 7 DIAS DEPOIS DE 7 DIAS TINHAM 398 SEGUIDORES OS 100 REAIS GERARAM 300 SEGUIDORES • MÉTODO GIULIA JUNQUEIRA PROCESSO 1) "Janeiro" • Define uma verba de impulsionamento para cada post (20 reais/post) • 1x/semana a gente impulsiona tudo o que foi postado na semana anterior • 1x/mês analisamos a planilha de TESTES e selecionamos os melhores posts PROCESSO 2) "Fevereiro" • Coloca uma verba MAIOR nos posts que mais geraram seguidores (TOP ADS) do mês passado ao longo de 30 DIAS. • Repetir o processo 1 PROCESSO 3) "Março" • No mês seguinte: eu vou 2 tarefas Tarefa 1) Descobrir (através da nossa planilha) quais foram os melhores testes do mês de fevereiro. Tarefa 2) Analisar os "TOP ADS" TOP ADS É UM TESTE QUE DEU CERTO. QUANTO O TESTE DA CERTO, EU INVISTO NELE NO MÊS SEGUINTE COM MAIS VERBA. • Campanhas de tráfego com chamada para seguir: vale, mas não com muita verba • Publico de quem visitou o seu perfil • Campanhas de distribuição de conteúdo vale MUITO a pena você ter. • Campanhas principais (conversão, instalação de aplicativo...) que geram seguidores como efeito colateral • Faria uma estratégia com o botão impulsionar. Geração Coleta Analise Otimização __________________________ Faça parte do meu canal do Telegram para não perder nenhuma aula: https://t.me/livesdosobral Se cadastre para sempre ser avisado sobre novos conteúdos: https://site.pedrosobral.com.br/kr/aulas-semanais-lv Assista a nossa playlist de aulas completas sobre tráfego: https://www.youtube.com/playlist?list=PLSe7GDAKtpA-YxmTkq1ti7SY7_HqO09xP Me siga também no Instagram: https://www.facebook.com/unsupportedbrowser __________________________ 00:00 - Introdução 10:30 - Quando investir em tráfego pago 23:43 - Campanhas no gerenciador de anúncios 01:11:55 - Campanhas com botão impulsionar 01:17:30 - Método Giulia Junqueira 02:00:12 - Conclusão
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