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Table of contents
|

Table of contents

0:00
Тренды в SMM 2022 года
0:33
Каждый год одинаковые тренды?
2:37
Универсальные SMM советы
5:01
Изменения моей стратегии с 2019
7:03
Самый главный тренд в маркетинге
8:22
Почему все делают одно и тоже?
9:57
Самое главное качественный контент
11:41
Не бывает универсальных советов
14:07
Фильтры для фото повышают охват?
15:46
Заключение
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тренды smm 2022
смм
smm
smm 2022
тренды смм
тренды смм 2022
смм тренды 2022
тренды инстаграм 2022
как раскрутить инстаграм
продвижение в инстаграм
smm менеджер 2022
как вести инстаграм
как продвигать инстаграм
тренды инстаграм 2022 года
инстаграм с нуля
раскрутка инстаграм
как стать популярным
личный бренд
как вести инстаграм для бизнеса
инстаграм
instagram
как правильно вести инстаграм
владимир колесов
smm обучение
тренды
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Subtitles

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  • ruRussian
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00:00:02
trends, but where
00:00:05
to go because it seems to me that everything is already
00:00:07
YouTubers marketers and they
00:00:10
have laid out their cheeks and removed their trends smm 2022 anti-
00:00:15
trends, that is, what will work, what
00:00:18
will not work, the same on Instagram
00:00:20
in telegram channels, marketers have
00:00:23
already written everything about what will work,
00:00:26
what content needs to be made, which social networks
00:00:29
will work, which are worse, which are better, and
00:00:33
where should I go? I also need, of course,
00:00:35
to speak out on this matter, although I do
00:00:37
n’t want to at all, now I’ll try to
00:00:41
explain why I’m not at all happy this year I
00:00:44
wish I wouldn’t
00:00:46
record a video with trends and anti-
00:00:49
trends, in fact, I naturally
00:00:52
read everything to be on the wave to know
00:00:55
what’s happening in the industry, what the leading
00:00:57
marketers are, smm cheeks, PR people, what they
00:01:00
think, what they pay attention to,
00:01:02
I have to read and study it all, but I
00:01:05
For the second year in a row, I’ve caught myself
00:01:07
thinking that I’ve already heard it all, that I’ve
00:01:11
read everything too, I watched my
00:01:13
smm trends video, which I filmed at the beginning of last
00:01:17
year in January, and to be honest, I
00:01:20
was horrified that everything that’s
00:01:23
being recorded now, in a year, everything that there is a
00:01:27
lot of things there are literally
00:01:28
small grains of changes, but by and
00:01:31
large there are 80 70 percent of
00:01:34
what I told a year ago everyone
00:01:37
is talking now and saying that this is a
00:01:39
trend or, on the contrary, they say that this is an anti-
00:01:42
trend, but how is it that in a year or
00:01:46
something nothing the view has changed, I
00:01:49
posted a lot of videos on my channel
00:01:51
about all sorts of algorithm changes, about
00:01:54
Instagram updates, about some
00:01:56
technical changes, technical
00:01:59
innovations, for some reason our trends do
00:02:02
n’t change from year to year, although by and large
00:02:08
everything is just a little different,
00:02:09
they convey it and in a slightly different way they all
00:02:12
package it for me as a YouTuber, it’s understandable
00:02:16
because once a year, take it out and put it in,
00:02:18
you need a trend video with trends because
00:02:22
you’re all looking for it on YouTube, that is, you can
00:02:25
see by search queries that smm
00:02:28
trends trends 22 they are a large number
00:02:33
has a search volume, that is, a lot of
00:02:35
you are interested in this topic, but what
00:02:38
upset me most this year is that
00:02:41
not a single author creating such trends
00:02:44
takes into account any specifics at all,
00:02:48
it feels like they are telling us
00:02:51
trends and they work the same for everyone
00:02:54
and for those who is Kirov and for those who have
00:02:57
a store and for those who have a personal brand and
00:03:00
experts who sell their
00:03:02
information products both for bloggers and for the
00:03:06
marketplace in general for some reason in the trend
00:03:10
they are the same for everyone for those who
00:03:14
record how they cook and
00:03:16
post them on Instagram and for those who
00:03:19
sell some complex information products and
00:03:21
build their personal brand on
00:03:23
Instagram, the trends are absolutely the same, how
00:03:27
can this be, and what infuriates me
00:03:28
most about such videos is that they are not perfect,
00:03:32
that these videos do not have
00:03:34
any kind of personification at all, if I’m correct
00:03:37
pronounced this word, that is, they are not
00:03:40
tied to any topic, some kind of
00:03:43
business, no [ __ ], some direction, there
00:03:45
can’t be such guys, but seriously, it
00:03:48
can’t be that what needs to be done in a
00:03:52
blogger by those who are Kir and an
00:03:54
entrepreneur from Saratov at
00:03:57
whose cafe coffee shops and he wants to
00:03:59
promote it through Instagram, they can’t
00:04:01
make the same content and they
00:04:04
can’t follow the same principles on
00:04:06
social networks because the mechanics are different, the
00:04:09
goals are different, the goals are different,
00:04:12
so this year I honestly
00:04:14
won’t tell you any trends and anti-trends
00:04:17
because it seems to me
00:04:20
sincerely that this is a pointless exercise,
00:04:22
namely because I have to ask each of
00:04:25
you what you do, what kind of
00:04:28
business you have, what your goals are, what
00:04:31
your tasks are, how you use social networks, to
00:04:36
unpack your business and only after
00:04:39
that give you any recommendations from the
00:04:41
point of view of trends, what do you need your trend
00:04:44
is a gi myth catia your trend is the meta
00:04:49
universe of facebook there your trend is the
00:04:52
most interesting entertainment
00:04:56
content or you need to do it only in
00:04:58
a video you need a tag we write down currents
00:05:01
only when we
00:05:03
give advice knowing something the specifics of the
00:05:07
business, only then will they work
00:05:09
and look at all the trends I thought about
00:05:12
how my work has changed, that is, how
00:05:15
my approach to managing Instagram
00:05:18
has changed, for example, since I’ve been
00:05:22
working closely on my personal
00:05:25
brand for four
00:05:28
years now I’ve already accumulated some kind of
00:05:31
history of what kind of content I made, what
00:05:34
indicators I had, what my
00:05:36
overall approach was to the matter, how I approached the
00:05:38
issue of creating, for example, a
00:05:40
content plan and a strategy, which is what I
00:05:44
did this week
00:05:47
to reflect and think about this and I was
00:05:49
studying, scrolling through Instagram, watching, I
00:05:53
caught myself thinking that my approach to
00:05:55
managing social networks has not changed at all in
00:05:57
a year, and even more than that, it hasn’t changed
00:06:00
in the last three years, probably hasn’t
00:06:03
changed at all, I’ve practically been
00:06:07
doing the same thing for years now, and to be honest, it
00:06:10
works great I can’t
00:06:12
complain last year that I
00:06:15
had some problems with captures
00:06:17
problems with the fact that I’m standing there, can’t they see me,
00:06:19
that they’ve cheated me with bots, my
00:06:22
statistics have all collapsed because of this, no,
00:06:24
everything is fine, do my posts in
00:06:27
recommendations go to everything is great
00:06:30
and even without hashtags everything seems to work,
00:06:33
that is, we have nothing to complain about from the point
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of view of the fact that
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they changed something in the algorithm, some updates
00:06:41
were prophesied that the video content
00:06:44
will only work, it is necessary to shoot only the video
00:06:47
or I filmed the video myself about the fact that
00:06:49
useful content has died, but
00:06:52
just by working on my social networks, I
00:06:55
haven’t changed the absolute approach in any
00:06:58
way, that is, I’ve been doing the same thing for the
00:07:00
third year now and it’s working, there’s one
00:07:04
main trend that, in my opinion, is
00:07:06
worth getting to: then
00:07:09
take a closer look at this trend for quality
00:07:12
content, the
00:07:14
only thing you should know regarding the
00:07:17
smm promotion strategy itself is now
00:07:20
watching all these videos with
00:07:22
trends anti trends that you need
00:07:26
to make quality content is the basis I’ve been
00:07:29
doing the same thing for
00:07:31
several years because it works and
00:07:34
the basis of all this is
00:07:37
naturally high-quality content that is
00:07:40
needed by the audience, which is in demand by the
00:07:43
audience, which the
00:07:45
audience happily accepts this content
00:07:47
and is ready to interact with it,
00:07:52
all my entire MMR strategy is built on this, of course I change
00:07:56
some small spot settings,
00:08:00
you know some small nuances, for
00:08:02
example there I abandoned the content plan, I
00:08:06
’ll talk about this in a separate video,
00:08:08
for example, I became less useful
00:08:11
content there, more personal stories are posted,
00:08:13
that is, these are some small
00:08:14
changes, but in general I just post
00:08:18
content that is
00:08:20
interesting to the audience, everything is ok, maybe
00:08:23
I’m so lucky maybe this is an
00:08:25
exception, I decided to look at
00:08:27
some accounts that I have been following for a long time
00:08:30
on Instagram. The account of Polina
00:08:33
Trubinova is one of probably the favorite
00:08:36
boss of my bloggers, I follow her and
00:08:39
have been following her for probably 5 years,
00:08:42
maybe even more, I somehow did the same looked like an
00:08:45
hour specially climbed in the form of instagram has the
00:08:49
approach changed somehow and her
00:08:52
vision of the instagram account we have here
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trends change we constantly have some
00:08:56
updates on algorithm changes to
00:08:59
be honest no she has also been
00:09:02
doing the same thing for five years of course she is
00:09:05
doing the content is getting better and better,
00:09:08
maybe
00:09:10
improving a little each time the quality of the editing there, I
00:09:14
don’t know the quality of the photos, the editing
00:09:17
of videos, of course the topics change,
00:09:19
but in general, she has also been
00:09:22
doing the same thing for five years and it works, you
00:09:25
can see by the number of advertisements in the account by the
00:09:28
number
00:09:30
interaction of likes comments
00:09:33
number of subscribers that the account is alive,
00:09:36
developing, which means it still works,
00:09:38
of course we should follow you with
00:09:41
some updates, changes, but
00:09:43
most often this is a technical issue, that
00:09:46
is, some technical changes,
00:09:47
some small settings, but in general,
00:09:50
social networks in general,
00:09:54
some of these trends also don’t
00:09:56
change much like five years ago, content
00:10:00
worked and content was at the forefront of everything,
00:10:03
creating some kind of high-quality
00:10:05
content that is interesting and needed by people,
00:10:08
and now it’s the same thing, but what’s another
00:10:11
question? the form it does is to shoot a
00:10:13
video, upload pastes, these are the nuances,
00:10:15
you each decide for yourself
00:10:18
based on an analysis of your needs of
00:10:21
your target audience, which platforms are
00:10:23
suitable for you, which content format
00:10:26
suits you best, it is better for you to write,
00:10:28
take photographs, everyone
00:10:30
will decide for themselves, but the basics are all you need know
00:10:34
exactly the goals from the point of view of global
00:10:37
strategy in the twenty-second year, make
00:10:40
quality content better than others, more
00:10:42
interesting than others, better quality in
00:10:45
terms of both the content and the
00:10:48
information you give, so that it is not
00:10:51
secondary information, so that it is not
00:10:53
boring, so that it is not some kind of
00:10:56
sucked content from the finger and everything and everything
00:10:59
will actually work and then there are
00:11:01
nuances, these are some small
00:11:02
technical
00:11:04
changes there, what on Instagram has
00:11:07
changed recommendations, for example, is there
00:11:09
something else like that, reels appeared there,
00:11:12
but ok it appeared, somehow changed this
00:11:14
global situation yes no just
00:11:18
another type of content has appeared but globally
00:11:20
it’s nothing because with the introduction of lil sof nothing
00:11:23
has changed, that is, we also continue
00:11:25
to post content and people read it
00:11:28
and watch it in the feed, including all these
00:11:30
prophecies that 100 grams
00:11:33
will turn into youtube I don’t post
00:11:35
video clips, everything is fine, people read the
00:11:38
coverage and the views are good, the stories
00:11:40
are good, so to be honest, this
00:11:42
video turned out to be of course not about
00:11:45
trends at all, and
00:11:47
maybe I’ll make a separate video with
00:11:49
an analysis of all these trends, I have
00:11:53
forty-three ways on the video channel promotions 100
00:11:56
grams where I got it I just looked at everything
00:11:58
that I post on YouTube I made a summary
00:12:01
table of different ways to
00:12:03
promote it and
00:12:05
then commented on it all the video is
00:12:08
actually a good call perhaps if you are
00:12:11
interested drop a line in the comments I
00:12:13
will make a video analyzing exactly these
00:12:16
trends we’ll take too search results,
00:12:19
what’s on blogs now, what’s on Instagram on
00:12:22
YouTube, what trends are written, what trends are
00:12:25
mentioned more or less and we can
00:12:28
do an analysis, if you’re interested,
00:12:30
let me know, but in the meantime, here’s a video
00:12:33
you can safely write in the comments that
00:12:36
this is clickbait and in general I
00:12:40
deceived you, I didn’t tell you anything useful, well,
00:12:42
I really wanted to share that I
00:12:48
honestly don’t want to repeat all these trends that have just been made up out of thin air, I don’t want to even try to come
00:12:52
up with some trends that
00:12:54
supposedly will help everyone because I know that there are
00:12:57
no universal tips, I don’t
00:12:59
I can give advice to each of you that
00:13:02
will definitely be fair advice that
00:13:06
will definitely work for each of you
00:13:08
because I don’t know the essence of your project,
00:13:10
but one piece of advice really works and I
00:13:15
told you why make cool
00:13:17
content that is better than others and everything
00:13:21
else is based on this will happen and
00:13:24
that’s why you’re thinking about it, the region is on fire, wave
00:13:27
about some buttons, settings, some kind of
00:13:29
shamanism, that you need to somehow write
00:13:32
hashtags there or you need to hide them somehow, you shouldn’t
00:13:34
hide hashtags or not, you shouldn’t
00:13:37
think about it, you should think about it What
00:13:40
can I do for people to make them
00:13:43
interested? What can I give to people so that
00:13:47
they will happily accept it, be
00:13:49
delighted with my content, and what should I
00:13:53
film Reeves about so
00:13:55
that people really watch until the end
00:13:57
with such bulging eyes
00:14:00
that wow, how interesting is this?
00:14:03
you need to think about this and not about what
00:14:05
settings there are, what is fashionable now, do you seriously
00:14:08
think that
00:14:10
if you color all your
00:14:13
photos, apply a gray filter
00:14:15
and make such dirty colors as with how it
00:14:18
was fashionable in 2121,
00:14:21
everyone did these gray ones such
00:14:23
gloomy photographs they seriously think that
00:14:26
this is exactly the key factor of success,
00:14:29
that you will apply filters to a dirty
00:14:32
gray color on the photo and this
00:14:35
will allow you to make such a delicious
00:14:37
juicy feed, post it so that everyone
00:14:41
must take a photograph, each picture
00:14:43
matches the other for six months, think about
00:14:45
hatching an idea, how would I combine
00:14:48
different photos, put
00:14:50
this dirty gray filter on them and
00:14:52
then wait and then get upset
00:14:57
somehow Instagram doesn’t allow coverage, doesn’t
00:15:00
show my posts in the feed, and why
00:15:02
maybe because it’s not the filters, but the fact
00:15:05
that your content is in fact secondary
00:15:07
not interesting, people don’t wait for it, people don’t
00:15:11
rejoice when you post something on your
00:15:13
feed, they don’t run to look with sparkling eyes,
00:15:15
what did you post,
00:15:18
let me
00:15:20
send this to my friends because it’s interesting, that’s
00:15:22
what you need to think about in general, this is the
00:15:25
first video of this year and it’s a little
00:15:28
chaotic, but for some reason I wanted it to
00:15:31
be exactly like this, this is
00:15:34
what I’m thinking about from the market, to be honest, right now
00:15:36
and
00:15:38
no desire is being sucked out, what
00:15:41
trends are they coming up with for you out of thin air, no,
00:15:44
excuse me, I have all the likes comments
00:15:48
subscribe and ring the bell please complete all these
00:15:50
mandatory procedures
00:15:52
and I’m not saying goodbye to you because
00:15:56
we will see you soon in new videos
00:15:58
and there are probably many videos on the channel
00:16:01
that you haven’t watched yet

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❗ Жду тебя на SMM обучение https://prmarafon.online/ новые курсы 2022 года, для бизнеса, сммщиков и обучение ТАРГЕТУ. Начинай изучать уже сегодня! *** ✔ Стань спонсором канала, и вы получи доступ к эксклюзивным бонусам: https://www.youtube.com/channel/UCBk8_-ShUbjr9OV3qrS-d-g/join *** Сегодня разбираем тренды и анти тренды в SMM и интернет маркетинге. Наверное, я последний выкладываю такое видео и подвожу итог, череде роликов о том, как продвигать инстаграм и другие соцсети в 2022 году! У меня только 1 тренд, который я расскажу в этом видео. Но это главное, что вы должны знать, о продвижении и ведении инстаграм аккаунтов и других соцсетей. НО!!! Самое главное!!! Этот тренд точно подойдет всем - сммщикам, блогерам, если у вас магазин или личный бренд. 🎥 Содержание этого ролика: 00:00 - Тренды в SMM 2022 года 00:33 - Каждый год одинаковые тренды? 02:37 - Универсальные SMM советы 05:01 - Изменения моей стратегии с 2019 07:03 - Самый главный тренд в маркетинге 08:22 - Почему все делают одно и тоже? 09:57 - Самое главное качественный контент 11:41 - Не бывает универсальных советов 14:07 - Фильтры для фото повышают охват? 15:46 - Заключение 👍 Смотрите другие видео про SMM и инстаграм: Все обновления инстаграм https://www.youtube.com/watch?v=AgCNWvTpvTw Как работает мой бизнес https://www.youtube.com/watch?v=LAGGVYL6hk0 Лучшие SMM сервисы и приложения https://www.youtube.com/watch?v=2plWaCROw30 Как делать классный визуал https://www.youtube.com/watch?v=liCnHgdWH68 Визуал 2я часть https://www.youtube.com/watch?v=_4DhNz6_Vuo Лайтрум и обработка фото https://www.youtube.com/watch?v=VITsCAFUo6M Как использовать Риилс https://www.youtube.com/watch?v=faikGKjwarM 100 советов SMMщику https://www.youtube.com/watch?v=yFKt11c3pBk Оформление шапки в инстаграм https://www.youtube.com/watch?v=LrIPp32kD90 Как работать с хэштегами https://www.youtube.com/watch?v=vvBxGFDY5ig Если мы еще не знакомы, я Владимир Колесов — маркетолог, бизнес тренер и предприниматель. ❤ Присоединяйтесь ко мне в соцсетях: https://vk.com/vov4ip https://www.facebook.com/unsupportedbrowser https://www.facebook.com/unsupportedbrowser 👍 Мои курсы по SMM и продвижению в соцсетях https://prmarafon.online/

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