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Che00:02:42
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ladies and Gentlemen please take your00:03:08
seats in the hall the AFC member00:03:11
associations and Regional associations00:03:13
presidents and General secretar00:03:15
Conference00:03:17
2023 will begin in 500:03:28
minutes00:03:35
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a00:04:34
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me00:05:03
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[Applause]00:05:17
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s00:06:06
ladies and Gentlemen please take your00:06:08
seats as we are about to commence the00:06:11
AFC member associations and Regional00:06:14
associations president and general00:06:16
secretary's conference00:06:19
2023 ladies and Gentlemen please ensure00:06:22
to turn your mobile phone off or set it00:06:25
to silent mode while in the conference00:06:28
Hall the presentations over the next 200:06:31
days will be followed by a brief00:06:33
question and answer session should you00:06:36
have a question for the speaker please00:06:38
raise your hand to request for a mic and00:06:41
we will be happy to pass the floor to00:06:43
you please also note that translation00:06:47
services are available in Arabic Russian00:06:50
and English through the headsets00:06:52
provided thank you for your kind00:06:55
cooperation and00:06:58
attention00:07:05
[Music]00:07:16
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n00:11:27
yeah00:11:57
he00:12:26
am a great00:12:38
[Music]00:12:57
the00:13:18
a00:13:27
great00:13:38
good00:13:39
morning asalam Alum my name is Bim Oma I00:13:45
am from the Asian football Confederation00:13:49
and I have the pleasure to be your host00:13:51
for this conference00:13:54
20123 prime minister of the Republic of00:13:57
usbekistan00:13:58
his Excellency Abdullah00:14:01
aripov FIFA president Mr Jan00:14:05
Infantino AFC senior vice president Mr00:14:10
zza Kaka president Mr Victor00:14:15
mellani UFA president Mr abdusalam00:14:20
Aiza AFC vice00:14:22
presidents FIFA Council and AFC00:14:26
executive committee members00:14:29
FIFA Secretary General Mr Matias00:14:32
graor AFC General Secretary dinder00:14:37
John presidents and general secretaries00:14:40
of the AFC member and Regional00:14:43
associations our distinguished guests00:14:46
ladies and00:14:48
gentlemen it gives us great pleasure to00:14:51
welcome you in this beautiful city of00:14:57
Tashan00:15:00
welcome to tashk00:15:05
tashk and Regional Association00:15:08
presidents and general secretaries00:15:10
conference00:15:13
2023 first and foremost on behalf of the00:15:17
Asian football00:15:19
Confederation we would like to express00:15:21
our profound gratitude to usbekistan00:15:24
Football Association for their amazing00:15:26
support as a host00:15:29
we would also like to thank the AFC00:15:32
management especially the AFC president00:15:35
his Excellency shik Salman bin Ibrahim00:15:38
Al Khalifa and AFC General Secretary00:15:41
drer John for supporting this idea of00:15:45
holding this inaugural Edition which00:15:48
sees the presidents of the AFC member00:15:51
and Regional associations joining their00:15:54
respective General secretaries on this00:15:56
platform for the first time00:15:59
we would also like to thank our AFC and00:16:02
UFA colleagues for their efforts in00:16:05
making this extraordinary conference a00:16:09
reality our fellow participants and00:16:12
guest speakers thank you for traveling00:16:14
to00:16:15
Tashkent what makes this conference so00:16:18
special is the global perspective that00:16:21
you will bring to the00:16:23
STS the program has already begun to00:16:26
take shape and the network00:16:29
chances will be truly00:16:33
exceptional as the conference brings00:16:36
together football leaders and00:16:38
Visionaries from across the globe the00:16:41
theme of this year's Edition will00:16:43
revolve around00:16:46
leadership our speakers will share their00:16:49
knowledge and experience in areas00:16:51
ranging from transformational Pathway to00:16:54
success and shaping the future of00:16:56
leadership to integr00:16:59
and the power of00:17:01
listening at this conference we will00:17:04
exchange thoughts on how to explore00:17:06
avenues for further development and00:17:09
growth of the afc's member and Regional00:17:12
associations to drive the Continental00:17:14
football00:17:16
forward we wish you an exciting00:17:19
enjoyable and an engaging two days of00:17:22
discussions and00:17:25
networking without further Ado we would00:17:28
i' would like to invite the AFC General00:17:30
Secretary Dr s John to the stage for his00:17:34
opening address please join me in00:17:36
welcoming to the00:17:38
[Applause]00:17:42
stage thank you my his Excellency00:17:46
Abdullah aripov prime minister of00:17:48
Republic of usbekistan FIFA president00:17:50
Johnny Infantino Mr zza AFC senior vice00:17:54
president Mr Victor monani FIFA vice00:17:57
president and and president of coner CAF00:18:00
UFA president Mr ABD Salam aiz off AFC00:18:04
vice presidents FIFA council members FC00:18:08
executive committee members FIFA00:18:10
Secretary General Matas castom00:18:13
presidents and general secretaries of00:18:15
member associations esteemed guests00:18:18
ladies and00:18:19
gentlemen on behalf of the AFC president00:18:21
shik Salman bin Ibrahim Al Khalifa I00:18:23
would like to welcome you all to tashen00:18:26
for the AFC member Association and00:18:28
Regional associations presidents and00:18:31
general secretaries conference00:18:34
2023 the AFC president sends his sincere00:18:37
apologies for not being able to be to00:18:39
attend our conference due to medical00:18:42
reasons which has restricted him from00:18:45
traveling here to be with all of us shik00:18:49
Salman has requested me to deliver the00:18:51
opening remarks on his behalf and I'm00:18:54
truly honored to do00:18:57
so00:18:59
dear friends allow me to start by00:19:01
thanking the prime minister of00:19:03
usbekistan his Excellency Abdullah00:19:06
aripov FIFA president janni Infantino00:19:09
conera president Victor monani AFC00:19:12
executive committee members My Dear00:19:15
Presidents and general secretaries of00:19:17
the AFC member associations for taking00:19:19
time from your busy schedule to be here00:19:23
today my sincere appreciation to the00:19:26
usbekistan Football Association for00:19:28
their warm hospitality and dedication00:19:31
towards hosting this important00:19:34
conference as well as to the Saudi00:19:36
Arabian Football Federation for their00:19:39
sponsorship of this00:19:41
conference I'm also grateful to our00:19:44
expert guest speakers for joining in00:19:47
this00:19:48
conference today we have gathered as a00:19:50
United Asian football family to Share00:19:53
value valuable knowledge and experiences00:19:57
and explore ways to further improve our00:20:00
collaboration for shared00:20:02
success here I would like to take a00:20:05
moment to set the context by reviewing00:20:08
our major achievements in the recent00:20:11
past our continent hosted the most00:20:14
successful FIFA men's World Cup ever in00:20:17
Qatar00:20:19
2022 and we also hosted the Women's00:20:23
Edition in Australia and New Zealand00:20:25
just a few months ago in both00:20:29
competitions our teams and officials00:20:31
made us very proud the FIFA World Cups00:20:36
are the most challenging stages in World00:20:38
football and our teams and officials00:20:40
were not only consistent but also00:20:43
exceptional in their00:20:46
performances we now have more teams00:20:48
advancing to the FIFA World Cup knockout00:20:51
stages than ever00:20:54
before and this achievement has mainly00:20:57
been made possible possible thanks to00:20:59
the hard work of Our member associations00:21:02
and Regional associations under your00:21:05
inspirational00:21:06
leadership I want to congratulate you00:21:09
for your dedication and commitment to00:21:12
raising the standards of00:21:15
football however as always there is room00:21:17
to improve and given Asia's football00:21:21
great00:21:22
potential We should strive to have more00:21:25
success in such top level competitions00:21:28
conferences like these are an important00:21:31
platform in bringing together all our00:21:33
member associations and Regional00:21:35
associations for knowledge sharing00:21:38
exchanging success stories ideas policy00:21:41
development problem solving and00:21:44
relationship building the title of this00:21:47
year's addition leadership underscores00:21:50
its commitment to giving an opportunity00:21:52
for all participants to cultivate their00:21:54
leadership potential and contribute to00:21:57
the grow growth and success of their00:22:00
organizations communities and00:22:02
Beyond we want all members to be on the00:22:05
same page when it comes to assessing the00:22:08
latest best practices on and off the00:22:12
pitch the sharing of success stories can00:22:15
motivate other associations to implement00:22:18
similar strategies and contribute to00:22:21
their overall growth and00:22:23
Improvement as presidents and general00:22:25
secretaries Your Role will be crucial in00:22:28
in this mission to elevate Asian00:22:30
football to the next level we have the00:22:34
right mix of inspiring leadership in you00:22:37
promising talent in your teams and great00:22:40
support from our00:22:42
fans bu but most importantly we are one00:22:45
big Asian football family and we00:22:48
understand the importance of unity and00:22:50
solidarity of helping each other00:22:53
improve because we can collectively make00:22:57
a positive difference let's use this00:23:00
conference to enhance our spirit of00:23:02
partnership that is so well admired00:23:05
throughout the world of football thank00:23:07
you all and I wish you a successful00:23:10
conference and that concludes the speech00:23:13
of the AFC president thank you very much00:23:15
thank you very much drj for your opening00:23:20
address00:23:23
I and now we would like to invite the00:23:27
prime minister of usbekistan his00:23:29
Excellency Mr Abdullah aripov to the00:23:32
stage for the welcome00:23:45
[Music]00:23:56
speech00:24:11
[Music]00:24:14
I'm I'm very I'm very glad to see you00:24:18
here welcome to usbekistan uh in the00:24:22
recent years the international00:24:24
communities uh uh the cooperation00:24:27
between the national conf uh00:24:30
associations uh is being strengthening00:24:34
and in this area the initiative of the00:24:37
president of usbekistan the development00:24:40
of football uh we it's very uh the00:24:45
implementation of various uh projects in00:24:47
this area00:24:51
uh00:24:56
the00:25:00
the events aimed at the organization of00:25:03
the development of football uh have been00:25:08
adopted00:25:10
the the footballs were uh organized and00:25:15
uh experienced uh uh we've established00:25:19
the system to uh educate our specialists00:25:23
in this00:25:26
area00:25:44
the at the same time usbekistan for the00:25:46
first time in the year00:25:48
2024 will be uh had the right to00:25:53
actually host the World Championship of00:25:56
FIFA00:25:59
FIFA and Asian00:26:02
Confederation uh and together they're00:26:05
organizing their grasm and as well as00:26:08
under other contests at school level00:26:12
those were organized in the systematic00:26:14
manner in usbekistan talking about00:26:17
thanks to the attention paid to Sports00:26:20
in our country number of young people00:26:23
who are engaged in sports increased 100:26:26
million uh people00:26:28
in today's conference we have 4700:26:32
National associations and members of IFC00:26:35
as well as their members of FIFA00:26:40
so we see that this InterContinental00:26:45
cooporation has increased reached the00:26:47
highest level so this collaboration00:26:50
serves for better improving the00:26:55
collaboration and friendship among the00:26:58
continents and such a high level and00:27:01
very00:27:02
repeated event such as this conference00:27:05
being organized in usbekistan which00:27:07
indicates to the ongoing reforms00:27:11
conducted all over the00:27:15
country usbekistan is ready to host00:27:19
International conferences and events uh00:27:22
as this one in conclusion I would like00:27:24
to thank uh the you all and I wish like00:27:28
I would like to wish the best work on00:27:30
the productive work in this conference00:27:32
thank you very00:27:33
much thank you very much with Mr Prime00:27:36
Minister for your GRE speakers we would00:27:38
like to ask you to stay00:27:41
at platform00:27:43
and and00:27:46
invite senior vice president Mr zza to00:27:49
the stage for the presentation of the00:27:51
momento from00:27:56
AFC00:28:00
[Music]00:28:09
[Music]00:28:16
you your Excellency prime minister we00:28:18
thank00:28:19
you uh00:28:22
um we would like to invite FIFA00:28:25
president Mr Jan Infantino to stage for00:28:28
his address please join me in welcoming00:28:30
Mr President to the00:28:37
[Music]00:28:42
stage good morning good morning00:28:47
everybody dear prime minister of uh00:28:51
usbekistan00:28:53
dear president aiz of of the usbekistan00:28:57
Football00:28:59
Association dear senior vice president00:29:01
my dear00:29:03
zza the president of conaf caro00:29:07
vorio FIFA council member00:29:11
AFC00:29:13
members friends sisters00:29:16
brothers everyone here United welcome00:29:20
welcome uh to my country welcome to00:29:22
usbekistan00:29:24
[Applause]00:29:28
and of course welcome to my continent00:29:30
welcome to Asia as00:29:33
[Applause]00:29:35
well it is uh truly a great pleasure for00:29:40
me to be here in front of you together00:29:44
with you at this uh occasion and I would00:29:47
like to comend Sheik00:29:49
Salman and his team of course wishing00:29:52
him as well all the best for uh hosting00:29:56
this event for for hosting this00:29:58
conference for bringing together00:29:59
presidents and general secretaries from00:30:02
all over Asia from the00:30:05
zones uh including some from outside of00:30:10
Asia as well welcome00:30:14
rasvan uh in addition to Victor and all00:30:16
of us because these occasions make us00:30:20
all grow make us all work together and00:30:23
basing this conference on a topic like00:30:28
leadership is exactly what we need and00:30:30
what we need in football so00:30:32
congratulations to AFC congratulations00:30:35
to Sheik Salman and to all of you for uh00:30:38
being part of this00:30:40
conference we are here in usbekistan and00:30:43
of course usbekistan has been an example00:30:47
on uh football growth and football00:30:49
development in the last few years they00:30:52
have just won the under 20 in Asia00:30:55
congratulations again they did did great00:30:58
at uh the FIFA under 20 World Cup in00:31:02
Argentina they qualified as well for the00:31:04
under 17 later on this year in Indonesia00:31:08
another great Asian country who will00:31:11
host the World in uh November December00:31:14
for the under 17 World Cup so you see00:31:17
that um a lot of work is going on I came00:31:20
here in May last year and have been00:31:23
witnessing the progress that uh that has00:31:26
been done also with the00:31:27
Academy and with the engagement and00:31:30
investment of uh the whole government00:31:33
thank you prime minister please convey00:31:35
my thanks as well to the president of00:31:38
usbekistan who I had the honor to meet00:31:40
in May when I came and also to meet no00:31:43
less than two weeks ago in New York at00:31:45
the occasion of the United Nations week00:31:48
and we have been able to assess together00:31:51
the progress of uh football in this00:31:55
country because uh leadership of course00:31:58
comes from the football administrators00:32:00
but comes also from the state and in00:32:03
usbekistan we have a head of state who00:32:05
is truly committed to football and00:32:07
working together with the00:32:09
football uh Federation the results we00:32:13
can see them and going forward there is00:32:15
much more to come because uh we will00:32:17
host the World here in usbekistan next00:32:21
year with u the footall World Cup00:32:25
2024 foot00:32:28
who is a competition who is a sport that00:32:31
is growing immensely all over the world00:32:34
as well and uh uh when I came here in00:32:37
May I visited the Arenas where uh the00:32:40
footsal World Cup will take place I can00:32:41
assure you right now while you will all00:32:43
come of course that this will be the00:32:45
best FIFA footall World Cup ever and we00:32:49
host it here in usbekistan here in00:32:51
tashka and thank you very much for that00:32:55
now like AFC see also in FIFA you know00:32:58
that we have made u a lot of uh progress00:33:02
in the last few years I don't want to00:33:05
say too many things because you have00:33:08
also a congress an AFC Congress in a few00:33:10
weeks and I still have to keep a few00:33:12
things to say at that Congress but uh I00:33:16
think it is important to always remember00:33:19
and remind ourselves of uh where we came00:33:22
and where we are going especially00:33:24
because this is also linked with uh00:33:27
leadership which is a topic of uh this00:33:30
conference so we have been able to00:33:33
invest much much more as you know in00:33:36
football by obliging I would almost say00:33:39
the zones to organize Regional00:33:43
competitions but obliging them of course00:33:45
with investment with support by asking00:33:50
the federations to invest in news to00:33:52
invest in women's football to invest in00:33:55
schools and and to make football grow00:33:58
and we did that by00:34:00
multiplying all our solidarity programs00:34:04
the forward program by a multiplier of00:34:06
seven so each Association now has 200:34:08
million every year at least as a minimum00:34:11
to invest in football development as00:34:14
opposed to 250 $300,000 us before this00:34:18
makes a difference but this makes a00:34:20
difference only of course if we invest00:34:23
the money in the right projects in the00:34:28
right way and in this respect we also00:34:31
have introduced the new Talent00:34:33
Development scheme under the leadership00:34:36
of uh a great Sports and Technical00:34:39
leader like Arsen Wanger who is00:34:42
overseeing this project to give every00:34:45
Talent everywhere in the world a real00:34:49
chance a chance to shine a chance to00:34:53
grow and a chance as well to play at the00:34:57
global stage and in order to Foster00:35:00
competitions we have decided as well as00:35:02
of 2025 to have under 17 World Cups not00:35:06
every two years but every year and not00:35:09
just with 24 teams but with 48 teams so00:35:13
double the number of teams from each00:35:16
continent and we have doubled as well00:35:18
and this is probably one of the most00:35:21
important achievements uh that we have00:35:24
been managing to do so far we have00:35:27
doubled the number of Asian teams in the00:35:29
men's World Cup also for the Women's00:35:31
World Cup the men's World Cup of which00:35:34
we had the best ever organized in Qatar00:35:39
only uh a few months is less than a year00:35:42
ago we had fantastic Women's World Cup00:35:44
as well in Australia and New Zealand and00:35:47
the00:35:49
qualifiers for Asia for the next men's00:35:53
World Cup which will be in Mexico Canada00:35:55
and United States in in 2026 will start00:35:58
now and uh well for the first time you00:36:02
have eight and a half teams who can00:36:05
qualify or who will qualify for the00:36:07
World Cup double the number of teams as00:36:11
in the past of course this will have a00:36:14
great impact in football in Asia because00:36:18
suddenly all of you all of you can dream00:36:22
of being part of the World Cup can uh00:36:26
leg legitimately have the ambition of00:36:30
participating in the greatest event on00:36:34
Earth and everything that goes with that00:36:37
the passion the fans the Investments is00:36:40
exactly targeted to make football grow00:36:45
everywhere now leadership of course00:36:48
means as well to uh listen to everyone00:36:53
to learn from uh past00:36:57
mistakes and uh of course only great00:37:01
leaders make also mistakes we all make00:37:04
mistakes when we try to do things we00:37:06
have to learn from them and we have to00:37:07
move forward and Leadership especially00:37:10
in our divided World means as well to00:37:14
bring people00:37:17
together only three days ago at the FIFA00:37:22
Council we brought the world together00:37:27
unanimously we decided that00:37:31
uh it would not be the right thing to go00:37:34
divide it into a bidding process for00:37:38
hosting the biggest event on Earth the00:37:42
FIFA men's World Cup and we came with a00:37:46
proposition with00:37:48
a proposal that uh brings together on00:37:53
one side the celebration of the 10000:37:55
Years of the World Cup in 2030 with00:37:58
three games being played in Uruguay00:38:00
Argentina and Paraguay in South America00:38:03
where everything started 100 years ago00:38:07
in00:38:08
1930 and then also bringing two00:38:11
continents like Africa and Asia together00:38:13
to host the World Cup in Morocco Spain00:38:18
and Portugal United whilst the world is00:38:21
divided football and FIFA are uniting00:38:25
and that's why I'm happy to see you all00:38:26
here also United because in 2034 we will00:38:31
come east again we're having as I said00:38:35
already this year the under 17 in00:38:37
Indonesia we will have the club World00:38:40
Cup in Saudi Arabia in December we'll00:38:42
have in February the beach soccer World00:38:45
Cup in the United Arab Emirates and in00:38:48
2034 we come again East with uh uh the00:38:52
buiding open to Asia and ocean of course00:38:57
it is our wish and our ambition that00:39:00
also this process can be done in a00:39:03
smooth and00:39:05
United Way because uh we need to have00:39:08
occasions where we bring people together00:39:12
where we'll bring people together to00:39:14
meet new00:39:16
cultures to uh meet each other in a00:39:21
peaceful in a joyful atmosphere you've00:39:25
witnessed that in the latest world World00:39:26
Cups uh uh in in in the latest men's00:39:29
World Cup as well in in Qatar where uh00:39:33
everyone came everyone enjoyed and we00:39:37
had a true true celebration of football00:39:40
so we are looking very much forward to00:39:43
uh coming back to usbekistan and to Asia00:39:48
many many times in the near future and00:39:52
uh wishing you a great conference00:39:57
wishing you all the best thanking you00:39:59
for having me here I uh let you continue00:40:03
with the conference and uh thank you00:40:05
very much for everything stay United00:40:09
stay together you're all part of AFC00:40:11
you're all part of FIFA and together00:40:14
we'll do fantastic things thank you very00:40:16
much thank you Mr President next FIFA00:40:19
Congress in bangco by the way H Asia as00:40:22
well thank you thank you very much Mr00:40:24
President I would like to ask Mr00:40:26
President to remain on the stage and00:40:28
invite AFC senior vice president Mr zoa00:40:32
for the FIFA AFC pant exchange00:40:36
[Music]00:40:55
ceremony00:41:02
[Music]00:41:10
thank you very much Mr President I would00:41:13
like to request Mr Z to remain on the00:41:16
[Music]00:41:20
stage now I'd like to invite the00:41:23
president of the uh usbekistan00:41:26
Football00:41:27
Federation for the ceremony of uh00:41:33
exchange Abdus Salam aiz of to the stage00:41:36
for the AFC UFA pant exchange00:41:40
[Music]00:41:44
[Applause]00:41:45
[Music]00:41:55
ceremony00:42:07
thank you m to remain on the stage and00:42:11
invite Mr yaser al- mishal President of00:42:14
Saudi Arabian Football Federation the00:42:17
sponsor of the AFC member associations00:42:20
and Regional Association presidents and00:42:22
general secretaries conference 2023 on00:42:26
the stage for the AFC tenant00:42:29
presentation00:42:30
[Music]00:42:44
[Music]00:42:55
ceremony00:42:57
[Applause]00:43:01
thank you very much Mr Yas Al mishal and00:43:04
Mr zza you may take your seat thank you00:43:06
very00:43:08
much before we begin our official00:43:11
program we would00:43:13
like break and reconvene at 10:50 a.m.00:43:17
sharp thank you very much see you00:43:25
later00:43:40
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oh what about that what about00:55:24
that00:55:28
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incredible00:55:57
no00:55:58
surprise who the hero00:56:05
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is I00:56:23
can00:56:27
absolutely00:56:32
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speechless another00:56:48
one oh that's00:56:51
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phenomenal00:56:57
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this was to Happ this could not happen00:57:04
this is00:57:07
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happening00:57:41
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look00:59:25
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the captain in01:01:23
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go01:05:01
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oh it's a01:05:09
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long01:05:59
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oh what about that what01:13:34
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about that's01:13:43
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Inc01:13:53
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no01:14:09
surprise who the hero01:14:14
is he gave01:14:22
that01:14:26
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I cannot01:14:34
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believe absolutely01:14:43
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speechless another01:14:52
one01:14:58
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oh that's01:15:02
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phenomenal not01:15:12
to could not this01:15:17
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is01:15:29
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ladies and gentlemen we would like to01:17:21
invite everyone to come back to the01:17:24
conference Hall and before we begin our01:17:28
official program we would like to01:17:30
request everyone to gather behind the01:17:33
main chairs for a group photo to capture01:17:36
this special moment forever thank you01:17:39
very01:17:52
much01:17:53
ladies and gentlemen we would like to01:17:55
take a group picture and we would like01:17:58
to ask everyone to gather behind the01:18:01
main01:18:03
chairs thank you very01:18:16
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much01:18:36
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ladies and gentlemen we would like to01:18:45
invite everyone to come back to the01:18:47
conference hall for a group01:18:51
picture01:18:55
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you01:19:24
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oh01:19:30
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you01:20:00
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don't01:20:08
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you you on01:20:21
you01:20:54
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ladies and gentlemen thank you very much01:21:18
for your01:21:20
time you may take your seats and we will01:21:23
begin our official01:21:51
program01:22:04
ladies and Gentlemen please take your01:22:06
seats as we are about to commence the01:22:09
AFC member associations and Regional01:22:12
associations presidents and general01:22:14
secretary's conference01:22:18
[Music]01:22:21
202301:22:28
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[Music]01:22:47
ladies and gentlemen welcome back01:22:51
without further ado we are delighted to01:22:53
invite kakav president Mr Victor matani01:22:58
to deliver the opening presentation of01:23:00
the day leadership in today's football01:23:02
world please join me in welcoming Mr01:23:05
monani to the01:23:06
[Music]01:23:14
stage good morning everyone01:23:18
um real pleasure to be here I know that01:23:21
protocol has been established so I won't01:23:23
uh I won't get into that um and uh real01:23:27
honored to be here first time here in01:23:29
usbekistan and uh very friendly people01:23:32
and a beautiful country so I look01:23:34
forward to coming back for the footall01:23:36
uh World Cup and it's great to be here01:23:39
amongst my friends from Asia uh con Cav01:23:42
has had the privilege of having a01:23:43
fantastic relationship with your01:23:45
Confederation not only at the top but01:23:48
throughout and uh uh it's something that01:23:51
we don't take for granted and it's a01:23:53
real privilege being here on behalf of01:23:55
my Confederation um I guess it's also a01:23:57
privilege to go first I see there's two01:24:00
goals here so it's like a peny shootout01:24:02
they always say you want to go first in01:24:04
a peny shootout so I have the honor of01:24:05
going first today um you know the the01:24:10
the topic itself leadership um lot01:24:13
written about it lot discussed uh all of01:24:16
us in this room are leaders uh in01:24:18
whichever Federation you're at uh01:24:21
whatever position you're in um but in01:24:25
the end I think it you know for me it's01:24:28
also about a great question what makes a01:24:30
great leader we heard our president01:24:32
before talk about some of the skills and01:24:36
some of the traits that are required and01:24:38
I think in in a lot of ways01:24:40
traditionally leadership has always been01:24:42
looked at in terms of the persuasiveness01:24:46
of a leader is the leader a power broker01:24:50
um a you know are they what are their01:24:54
skills but I think things have changed01:24:57
and I'm here today to not talk about the01:24:59
institutional definition of leadership01:25:02
but really that pose many questions01:25:05
because I don't have the answers of what01:25:07
leadership is you have the answers and01:25:10
only you can actually answer those01:25:12
questions because leadership is about01:25:15
what you want to make it and so my01:25:18
presentation or my discussion really01:25:21
it's not really a presentation01:25:22
I like to think of it as a as a chat I01:25:24
know we had coffee outside but just01:25:26
think of it as a continuation of coffee01:25:29
um for those of you that know me uh and01:25:32
there's quite a few out there um I01:25:34
prefer to have these chats over coffee01:25:38
um so I'm here to provoke and really the01:25:41
first question that I want to ask to us01:25:45
as a01:25:46
group not only what is what what makes a01:25:50
great leader01:25:52
but how next slide01:25:57
please is there a present part of the01:25:59
presentation is it loaded01:26:02
up oh sorry there you go so I don't have01:26:06
my assistant here and I I don't know how01:26:08
to work things there we01:26:13
go can you tell me how01:26:15
to01:26:21
next01:26:24
so it's for me it's defined by three01:26:27
questions first and foremost where are01:26:30
you looking to anticipate01:26:33
change obviously like football01:26:35
anticipation was is one of the key01:26:37
elements of being a good footballers01:26:39
it's also one of the key ingredients of01:26:41
being a great leader and where are you01:26:44
looking for that where do you spend your01:26:47
time as a leader and who do you spend it01:26:50
with are you able to see around the01:26:52
corner both as an individual and as01:26:56
someone who's leading an organization or01:26:58
a01:26:59
group and really you have to01:27:02
Define how you want to lead your01:27:05
organization in the vernacular of01:27:08
leadership uh many talk about what's01:27:10
called the Golden Circle how how group01:27:12
how companies run in the middle of the01:27:15
circle is the Y wh Y and then the01:27:19
outside circles are the what and the01:27:23
how most01:27:26
organizations the average ones go from01:27:29
the outside in they tell you the what01:27:31
and the how what do we do we develop01:27:34
football how do we do it we put on01:27:36
competitions we have development01:27:38
officers but the key to having a great01:27:41
organization is to run it from the01:27:43
inside out and Define the why why are01:27:48
you doing this what is your01:27:51
motivation01:27:53
and since we all flew here um I thought01:27:57
I could relate a little bit of a01:27:59
story um it's about Aviation it gives01:28:03
you an01:28:04
example of the difference between when01:28:06
you look at it something from the inside01:28:08
out from the why and then look at the01:28:10
what and the how and then the how and01:28:12
the what and the inside of the why so01:28:15
over a 100 years ago 1903 to be01:28:20
exact we discovered01:28:23
flight the aircraft was discovered by01:28:26
the R Brothers and we all heard about01:28:28
the R01:28:30
Brothers however a footnote to history01:28:33
was that many people back in 1903 kind01:28:36
of like the dotcom era uh of a few years01:28:38
ago were trying to discover flight and01:28:42
there was a big race to see who was the01:28:44
first and there was a gentleman by the01:28:46
name of Pont01:28:48
langry an American Harvard educ01:28:53
educated top among his01:28:55
peers plugged in with the government was01:28:58
given a $50,000 Grant to discover flight01:29:01
and $50,000 in 1903 was a lot of01:29:05
money a lot of money he would then01:29:08
established a dream01:29:10
team of01:29:13
scientists and his peers because he01:29:16
wanted to discover flight and be the01:29:19
first to do01:29:20
it what however why did he want to do it01:29:25
the reason he wanted to do it is because01:29:27
he wanted to be rich and he wanted to be01:29:29
famous and that was a sole01:29:33
motivation go over to01:29:36
Ohio where the right01:29:38
brothers were trying to do the same01:29:41
thing no education no money they ran a01:29:45
bike01:29:46
shop to the point where every time they01:29:49
went out to test their homemade aircraft01:29:53
they've bought five sets of parts from01:29:55
the bike shop because every time they01:29:57
tried something the plane would01:29:59
crash however on December 7th01:30:02
1903 the r brothers and their group of01:30:06
volunteers who all01:30:07
believed in their vision and what was01:30:10
their Vision what was their why the R01:30:13
Brothers believe that this01:30:15
Innovation would change the world which01:30:17
we all know it did because that's why01:30:19
we're all sitting in this room or else01:30:20
we wouldn't be able to get here and01:30:23
that's why they did it there was no01:30:25
other motivation their why was to change01:30:28
the01:30:29
world and so on December SE December 7th01:30:34
1903 aircraft and flight was discovered01:30:37
and to prove the01:30:39
point that Samuel Pier Langley didn't01:30:43
ever Define his why was never able to01:30:45
lead his team and he was doing it the01:30:48
wrong way is that the day that the New01:30:51
York Times published that the right01:30:53
Brothers discovered flight he01:30:55
quit01:30:57
quit he didn't say let me figure this01:30:59
out let me take it to the next level he01:31:01
just01:31:02
quit and that is why it's very important01:31:05
as a01:31:06
leader is that you01:31:08
must figure out the why of you as an01:31:12
individual and your01:31:13
organization because in the end defining01:31:16
the why is based on two fundamental01:31:19
things trust and loyalty01:31:23
trust and loyalty which is why people01:31:26
are always motivated to do01:31:28
things another great leader Martin01:31:31
Luther King human rights leader back in01:31:34
the 60s there was a lot of human rights01:31:36
leaders but he kind of stood above all01:31:38
of them why because he was able to01:31:41
define the why get01:31:45
a monument I have a01:31:48
dream he defined his why he didn't say I01:31:52
have a plan here's my 10 points here's01:31:55
my 20 points and this is how we're going01:31:56
to get voting rights this is how we're01:31:58
no no he said I had a dream and people01:32:01
believed in this01:32:02
dream so this is very important to01:32:05
Define your why as a leader that helps01:32:08
you anticipate change and helps you01:32:10
create what I call a AAA01:32:12
environment the right atmosphere the01:32:15
right attitude and01:32:20
action01:32:24
the second01:32:26
question is what is a diversity measure01:32:29
of your01:32:32
network this is quite01:32:35
important because as we see not only01:32:38
here in your Confederation in my01:32:40
Confederation in World football we're01:32:43
very01:32:44
diverse different races different01:32:47
religions but what's unique about our01:32:50
football is that the football01:32:52
itself that he's holding up for a throw01:32:55
in there doesn't speak a01:32:58
language it's not belonging to one01:33:02
race has no01:33:04
religion and this is what unifies US is01:33:08
the love of that ball that rolls as a01:33:11
good friend of mine likes to say it's01:33:14
the smell of the grass that inspires us01:33:16
although this is Turf so it's kind of01:33:17
hard to01:33:18
smell and so what is your capacity as a01:33:21
leader to develop01:33:24
relationships with people that despite01:33:26
your differences you're able to come01:33:29
together and achieve your01:33:31
goals that is the key to your diversity01:33:34
it's to to surround yourself with people01:33:37
who are critical thinkers that think01:33:39
differently from you not to surround01:33:42
yourself with people that always want to01:33:43
say yes because ultimately you never01:33:46
will reach your potential as an01:33:49
organization and ensure that at the end01:33:51
the end of the day as a leader that you01:33:54
care because people do not care that you01:33:58
know if they don't know that you01:34:01
care you can be the most highest IQ the01:34:04
most powerful person if they don't know01:34:06
that you actually care it would be very01:34:08
difficult to motivate your01:34:11
organization in the Strategic direction01:34:13
that you want it to go and is diversity01:34:16
that drives creativity and01:34:20
innovation01:34:22
you as a leader are not responsible for01:34:24
your job I am not responsible to be the01:34:28
conap president I'm responsible for the01:34:31
people who are doing their job at conaf01:34:35
my general secretary my Chiefs my01:34:37
directors the person that answers the01:34:39
phone calls that's my01:34:41
responsibility I always ask people in a01:34:44
smaller01:34:46
environment who is your number one01:34:48
stakeholder who's the number one01:34:50
customer of your organization as a01:34:51
president of the Federation and I won't01:34:54
put anybody on the spot here but01:34:56
invariably these are the answers I01:34:57
always get oh leagues01:35:01
clubs um in my case member01:35:04
associations no the most important01:35:08
person as a leader of an organization01:35:11
and I can relate it to myself as01:35:12
president of a confederation is my01:35:15
staff the most important people to me01:35:18
are my staff because they are the ones01:35:21
that will take care of what needs to01:35:23
happen because if I don't take care of01:35:25
them they will not take care of my01:35:29
constituency so that diversity is very01:35:42
important I got to figure out how to use01:35:44
this thing01:35:45
here01:35:49
courage before I go on to01:35:52
courage I think another thing that's01:35:55
very important in your01:35:57
diversity is our game is a finite sport01:36:04
11 11 versus 11 90 minutes of01:36:07
football um 34 34 games on the schedule01:36:13
or 20 you know 64 games in the world cup01:36:16
all very finite measured by wins losses01:36:19
or01:36:20
draws however we as leaders are in an01:36:25
infinite Arena not a finite Arena we are01:36:29
not measured by those dynamics of our01:36:33
sport we are measured against a01:36:35
competition of ourselves we are01:36:38
competing with ourselves to get better01:36:41
we are also competing not only with01:36:44
ourselves but within our organization01:36:45
how do we get better as a collective and01:36:49
so I think that's very important is the01:36:51
jxap POS between our sport that we love01:36:54
and the results and the win and the01:36:56
losses um but also how we conduct01:36:59
ourselves off the pitch ensuring the01:37:02
longevity because when we're01:37:05
gone this will continue and so it's very01:37:09
important that we understand that that01:37:12
our role as a leader is not about only01:37:15
the today it is about the tomorrow and01:37:18
ensuring that the tomorrow is going to01:37:20
happen01:37:22
I think the third question that I always01:37:25
like to throw out is01:37:27
courage and courage is not about you01:37:30
know being tough and and and be able to01:37:33
take a punch and all that kind of01:37:36
stuff as a leader courage is not an01:37:40
inner strength courage is an external01:37:44
strength you that comes from others01:37:47
doesn't come from you it comes from the01:37:50
network that you have built01:37:52
the relationships that you fostered01:37:54
individually in your life in your01:37:56
organization that's where the courage01:37:58
come01:37:59
from don't get me wrong it is it's not01:38:02
easy to be a leader in your position or01:38:05
any of our position at times it's01:38:06
thankless it's not always easy to do the01:38:09
right01:38:11
thing but you have to start asking these01:38:14
questions are you courageous enough to01:38:17
abandon your past in both what made you01:38:20
successful or not01:38:22
now a lot of us for instance I I'll use01:38:24
my own example at01:38:25
conaf I took over after a very01:38:28
tumultuous time was not that hard to01:38:33
change what was done in the past but now01:38:36
we've evolved into a different01:38:37
organization after six years with01:38:40
tremendous01:38:42
growth we need to change again we need01:38:45
to abandon what has made us successful01:38:47
in the last six years to take us to01:38:49
another ceiling to create another01:38:52
ceiling and so that is very important as01:38:56
we move forward and you see that with the01:38:59
greatest of our athletes always01:39:01
changing some of our greatest coaches01:39:04
adaptability of the coach because01:39:07
they've abandoned what's made them01:39:10
successful some may or may not agree01:39:12
with me but I think one of the most01:39:13
successful managers in the history of01:39:16
the01:39:17
world is01:39:20
celotti01:39:21
and what has made him successful not01:39:24
because he can run a great training01:39:25
session but he has adapted and he's been01:39:28
very courageous in abandoning what has01:39:29
made him successful at Chelsea and01:39:32
applying different metrics at Real01:39:34
Madrid Napoli Everton back to Madrid01:39:39
that is a constant change and so those01:39:42
are very important metrics I think as a01:39:44
leader to understand what that01:39:48
takes the real Poison for for us as01:39:52
Leaders is being01:39:54
comfortable and always going along to01:39:57
get along we need to dare to be01:40:01
different really need to be dare to be01:40:03
different it doesn't matter what arena01:40:05
that you're in whether it's a01:40:06
confederation a federation a league or a01:40:10
club and you have to have a very strong01:40:13
strategic Compass as a leader01:40:17
self-awareness a very high emotional01:40:19
quotient and the Very Clarity of purpose01:40:23
for you and for your01:40:25
organization I'll give you an example of01:40:28
clarity of purpose and how that works in01:40:29
our01:40:31
organization so back in the 60s we were01:40:33
trying to put a man on the01:40:35
moon and of course NASA was it was a01:40:39
race to put a man on the moon and01:40:40
obviously NASA was successful I think it01:40:42
was01:40:43
1963 some of you may remind me if that01:40:46
that's a correct year or not uh I wasn't01:40:48
born yet so that's why I'm saying that01:40:52
um and after they were successful um01:40:57
they had a survey done of the01:40:59
organization and they went to the people01:41:04
actually one specific woman who was uh a01:41:07
janitor she she cleaned the hallways and01:41:10
she cleaned the toilets of Nassau and01:41:14
they asked her what do you do what's01:41:17
your job here she goes my job is to put01:41:20
a man on the moon01:41:21
that was her01:41:23
answer now that answer is amazing not01:41:26
just on her but amazing on the leaders01:41:28
of nasau at the time because they had01:41:31
such a Clarity of purpose of putting the01:41:33
first man on the moon that that not01:41:36
wasn't only the people that were in the01:41:37
control center um making sure the01:41:40
astronauts were safe but also it01:41:43
trickled right down to the person that01:41:44
clean the toilets she felt she was as01:41:48
important in the mission01:41:51
as a as the as the person in the control01:41:53
room that to me is leadership that01:41:57
Clarity of purpose in your01:41:58
organization is what I call tremendous01:42:02
leadership and it's really important01:42:05
also as we have as we know and many of01:42:07
you have have experienced it yourself is01:42:10
the emotional stamina that is01:42:12
required in our01:42:14
leadership you really have the emotional01:42:16
stamina to withstand the countercurrents01:42:19
that come at you you always find01:42:22
people and it's it's amazing when you01:42:25
have that courage You'll Always Find01:42:28
people not always the usual same01:42:30
suspects that will join you when you01:42:33
have that Clarity of01:42:36
purpose and ultimately I think this01:42:39
brings you to ensuring as a leader in01:42:42
today's modern01:42:43
world vulnerability is very01:42:46
important as we've seen even coming out01:42:48
of the pandemic um01:42:51
the world has shifted the world has01:42:53
changed vulnerability is good it is not01:42:56
a sign of01:42:57
weakness because it's the vulnerability01:42:59
of you as a leader that leads to an to01:43:03
having an01:43:04
environment a trusting culture and a01:43:07
loving culture within your01:43:09
organization and I can say one of things01:43:11
I'm most proud of as president of conaf01:43:14
is a Rous Pursuit that we've01:43:17
had in that01:43:19
clarity01:43:21
and for me for those of you that01:43:24
experienced coming to some of our events01:43:27
is01:43:29
that our Clarity and our mission has01:43:32
always been01:43:33
Unity it hasn't been about football our01:43:36
secret s has been unity and why because01:43:39
we were a dysfunctional family A01:43:42
Dysfunctional Family amongst our regions01:43:45
and if you see our logo that was up01:43:47
there before actually it's right in the01:43:48
corner there it's a circle of 4101:43:52
members and to me that was an important01:43:55
that is our why right there that is why01:43:58
we exist as coner CAF it is the unity of01:44:00
41 members yes we put on tournaments yes01:44:03
we do development yes we have member01:44:05
associations yes we do finance and all01:44:07
the other thing but at the end of the01:44:09
day it's our unity and is our only our01:44:12
Unity that can drive us to the next01:44:15
level and and so for01:44:18
me to sum it up01:44:21
I asked you the question what is a great01:44:22
leader in the beginning I'll answer that01:44:25
question it'll be the only one I answer01:44:28
um in the end I think a great leader is01:44:30
one who stands preparing for the01:44:32
realities of01:44:36
today and preparing for the unknown01:44:39
possibilities of01:44:42
tomorrow and ultimately having that01:44:44
driving01:44:46
ethos that leadership is about service01:44:49
not about power01:44:51
thank01:44:53
you thank you very much M I'll see if uh01:44:57
I was going to ask if there's any01:44:58
questions more happy to answer any01:45:00
questions now we open the floor for any01:45:02
questions thank you you can raise your01:45:05
hand and our AFC colleagues will bring01:45:07
you the01:45:09
mic01:45:19
please01:45:35
um well it's not really a question um I01:45:38
would if you allow me I would uh rename01:45:42
the title to the guide for a great01:45:45
leader so thank you very much I really01:45:48
loved it thank you thank you thank you01:45:50
thank you very much appreciate the01:45:52
comment thank you very01:45:55
much another question first row one back01:46:00
there good morning my name is shot I'm01:46:03
the head of international Department01:46:05
usbekistan fa just a quick01:46:08
question uh should we take into account01:46:11
the difference in mentality when we are01:46:14
talking about the01:46:17
leader yeah I obviously when you say01:46:20
difference in mentality you mean the01:46:22
person that you're talking to yourself01:46:24
both yeah yeah you know I think um and01:46:29
you heard president fantino obviously01:46:31
talk about it before I I think listening01:46:33
is one of the most important obviously01:46:35
skills uh listen understanding you know01:46:38
the beauty about this world is that01:46:40
we're all different right that is really01:46:42
the beauty about this world and somehow01:46:44
somehow we've survived I don't know how01:46:46
old this world is but uh the thousands01:46:49
of years that we've been on this planet01:46:51
and I really think I really think the01:46:54
power of the sport is the key here you01:46:58
know when I said earlier that the ball01:47:00
doesn't01:47:01
really uh speak any language and we've01:47:04
all been in01:47:05
situations traveling amongst our travels01:47:07
where we don't speak the language of the01:47:09
taxi driver um or the person at the01:47:12
hotel but somehow some way when they01:47:15
know you're in football oh boy right01:47:17
they know how to speak I mean I heard a01:47:19
great story01:47:21
um I think it was last01:47:23
year um this uh fisherman um was off the01:47:28
he was hanging on to a p he was hanging01:47:31
on to a piece of wood off the coast of01:47:34
Nigeria and a fisherman came by and says01:47:38
just hold on and he was about to go01:47:39
under and they started talking about01:47:41
Arsenal and his favorite club and that01:47:43
gave him the motivation to actually hang01:47:46
on to the wood and actually survive and01:47:48
so I think what's important is is01:47:51
focusing on what connects you01:47:54
identifying that early early in the01:47:56
relationship identifying early in the01:47:58
conversation and really focusing on that01:48:01
I think that's the key because to your01:48:02
point obviously you're going to be01:48:04
different from the person across from01:48:06
you right however ways you are but I01:48:09
think the key is identifying the01:48:11
commonalities of of your discussion and01:48:14
a lot of times it always comes back to01:48:16
that thing up01:48:19
there thank you very much Mr manalani01:48:22
another01:48:23
question uh thank you so much uh01:48:25
president uh for this wonderful01:48:28
presentation I just like to ask you uh01:48:31
this uh we've always been told that if01:48:33
you want to have different results then01:48:37
you should change the way you do things01:48:39
yeah so but then you said that if you if01:48:42
you're successful then you have to be01:48:44
courageous enough to actually change01:48:46
that successful you know the way you're01:48:49
doing things yeah so uh can you just01:48:51
explain a little more on that because if01:48:53
I have a successful sort of with this01:48:55
thing already why would I want to change01:48:57
that because ultimately one of the best01:49:02
sports for that because our sport it's01:49:04
it's different you win the league you01:49:06
win the title why would you change but01:49:08
you have to because because standing01:49:10
still means you haven't changed the01:49:13
reality is if you look at one of the01:49:15
greatest athletes ever Tiger01:49:17
Woods he had won everything and he01:49:20
changes his swing you're going why would01:49:22
you change your swing when you just won01:49:26
the Masters and everything that he won01:49:28
the reality is those iconic great01:49:32
athletes know that you need to change01:49:35
even what made you successful to get you01:49:37
to another level and to even prolong01:49:40
your success and this is why I think as01:49:43
an organization any organization Club01:49:46
League um Federation Confederation is01:49:50
that at some point you have to take that01:49:52
inventory and say okay great we have01:49:53
been successful but going along we are01:49:56
going to slow down here right at some01:49:58
point it's going to slow down and that's01:50:01
why you have to anticipate that change01:50:03
right not when you're starting to go01:50:05
down the hill when you know the hill is01:50:06
coming and that's where you have to01:50:08
anticipate the change and say okay we01:50:10
need to abandon not everything there's01:50:11
some things you're going to carry on but01:50:13
we need to we need to change how we do01:50:15
things even some of the things that were01:50:17
successful in order for us to now go to01:50:19
the Next01:50:22
Level thank you very much Mr01:50:31
Zoo thank you V just now you last01:50:34
comment you saying there is a power01:50:36
actually is saice the leader but I want01:50:40
to ask you that is the even how you said01:50:43
that you are the Kaka president St you01:50:46
have a power and influence how to be a01:50:48
positive impa to the football so that01:50:51
meaning that not only the service but01:50:53
also you have a power to move forward01:50:56
for the our football so what is the01:50:59
positive impact from power and influence01:51:03
so I want to ask you the question for01:51:05
that yeah I I think for me I mean for me01:51:08
I've01:51:09
always I mean listen I I you can ask him01:51:13
my staff so when I'm actually in the01:51:15
office I if anybody calls me president I01:51:17
tell them stop right there I never allow01:51:20
them to call me president ever when I'm01:51:23
when I'm there I'm their01:51:25
pure so for me leadership is not about01:51:28
kissing the ring it's01:51:30
about brothers and arms or brothers and01:51:33
sisters's arms and so listen influence01:51:37
is about is about joining the01:51:40
camaraderie it's not about influence in01:51:44
the way that even historically has01:51:46
happened and so for me it's about01:51:48
creating that atmosphere spere that I01:51:50
talked about um and that's how because01:51:54
the influence is not coming from one01:51:56
person it's coming from a collective and01:51:59
when you have that Clarity it's a lot01:52:01
easier to influence the direction of the01:52:03
organization when you have that01:52:05
Collective it's very difficult to do it01:52:07
when you're on your own and so really in01:52:10
the end you really don't have any power01:52:12
right you have the perception of power01:52:14
because leadership is not a rank it's01:52:17
not a rank right uh you know like in the01:52:21
military right and if you and if you01:52:24
just do it on Authority in the end01:52:26
that's a zero sum game right in the end01:52:30
everybody chooses to be a leader it01:52:32
doesn't matter where you choose it every01:52:34
day you look to your right you look to01:52:36
your left and and you say okay how are01:52:39
we going to do this right and it doesn't01:52:41
matter at what level so leadership is01:52:43
actually a choice it's not about Rank01:52:45
and authority and so with that you gain01:52:48
even more influence and if you want to01:52:52
use the word power great but uh I think01:52:55
that it's really the influence of the01:52:57
organization and how that pushes forward01:52:59
that's the01:53:01
key thank you very much are there any01:53:03
questions from the01:53:12
floor thank you see a hand up over01:53:15
there uh Alex Phillips consultant for01:53:18
FIFA and AFC01:53:20
great01:53:21
presentation um you mentioned the01:53:23
importance of staff and you also01:53:27
mentioned trust and01:53:29
loyalty and I just wondered which do you01:53:33
prioritize if it comes down to a choice01:53:36
between competence the best people for01:53:38
the job but also trust and01:53:43
loyalty trust because you can have a01:53:47
high competent person but if you don't01:53:49
trust trust them in the end and there's01:53:52
a whole graph on that by the way um in01:53:55
fact the Marines have a graph on that uh01:53:58
where they have it in in in sectors High01:54:01
trust High trust High competency high01:54:04
high competency High trust is is01:54:07
excellent but if I had to choose between01:54:09
trust and competency I choose01:54:13
trust all the time because high high01:54:16
competency zero trust will ultimately01:54:19
fail your01:54:23
organization thank you very much are01:54:26
there any questions from the01:54:30
floor01:54:32
please good morning and uh thank you for01:54:34
a great presentation um KH Al Salim I'm01:54:37
the General Secretary of West Asia01:54:39
Football Federation um the World Cup is01:54:42
coming to your region soon how how does01:54:45
that um EV historic event change your01:54:49
leadership or your role within cona to01:54:52
ensure that um the commercial elements01:54:56
within cona are um sustained after this01:55:00
historic event how do you make sure that01:55:03
this event leaves a lasting impact um on01:55:06
your member associations um given that01:55:09
this is a historic chance to to take it01:55:11
forward with your member associations01:55:13
were you in my meeting last week in the01:55:16
office no no I wasn't um it's a great01:55:21
question and because all of you are01:55:23
going to face it all of us are going to01:55:25
face it obviously you faced it in the01:55:27
region now with u01:55:29
congratulations my dear friend for a01:55:31
fantastic World Cup um it was the01:55:34
greatest ever um until 26 maybe maybe01:55:38
maybe that'll be the greatest ever so01:55:40
Shake HED congratulations um you know01:55:43
every time a World Cup is in your region01:55:45
and obviously Australia and New Zealand01:55:47
just went through that with the Women's01:55:48
World Cup and even the women Women's01:55:49
World Cup um has a massive impact I mean01:55:52
I ched the Women's World Cup in 2015 in01:55:55
Canada which had a massive impact that01:55:57
is all ultimately a very important01:56:00
question because the World Cup is such a01:56:02
massive asset now more than it has ever01:56:05
been and when it comes into your01:56:07
region and that how do you unlock its01:56:12
potential for the benefit of the whole01:56:16
right not sure we figured it out yet I01:56:18
got to be frank with you um and uh and01:56:21
for us at coner cab it's a bit easier01:56:23
because we do business in the01:56:25
US and uh and obviously Mexico so it's a01:56:29
little easier for us because we're01:56:31
already there but for us the01:56:34
quintessential question is how is it01:56:36
going to benefit the other 38 Mas all01:56:39
right uh some of those questions are01:56:41
linear but some of them are not so01:56:43
linear and it's the ones that are not so01:56:45
linear that are very important to answer01:56:47
because those are the ones that that01:56:49
have longevity and that are years and01:56:51
years down the road you know at the end01:56:53
of the day for me the biggest Legacy of01:56:56
any World Cup and we've all lived it is01:56:59
everyone in this room if they close01:57:01
their eyes right now and probably say a01:57:04
10 years old 12 years old I remember01:57:07
this world cup and I remember this01:57:08
player and I remember this game and I01:57:10
remember this goal I mean I can do it01:57:12
right01:57:13
now that is a legacy for me as an01:57:15
individual that drives me to this day01:57:18
and so some of that Legacy will be built01:57:20
in within your country and how does that01:57:23
Propel the World Cup because at the end01:57:25
of the day the World Cup means different01:57:27
things to different people but to me01:57:29
it's really the driving force for01:57:30
everything in football now not01:57:32
everybody's going to win the World Cup01:57:33
not everybody's going to qualify for the01:57:34
World Cup you just need to figure out01:57:36
your journey to the World Cup right in01:57:39
terms of what it means how does it drive01:57:41
the sport uh it could it could be just a01:57:44
play and a qualifier it could be just a01:57:45
score it could be but you know young01:57:48
young ath thetes young players you know01:57:52
we know we'll never win a World Cup they01:57:54
don't know that and so you need to01:57:56
bottle that to to see how you can drive01:57:59
that energy into your youth of your01:58:01
country to take it to the next level and01:58:03
so it's a great question I I don't think01:58:06
I really have the answer but for us it's01:58:08
a little easier in the us because we do01:58:11
our business there so we're already01:58:13
working on some of those strategies in01:58:15
terms of a legacy from a commercial01:58:17
aspect and we're working with FIFA on01:58:19
that as as well so so um but uh I think01:58:22
that's a very important question as you01:58:23
move forward to 2030 and and ultimately01:58:26
2034 in your01:58:28
region thank you very much everyone and01:58:31
thank you Mr monani for your insightful01:58:33
presentation we would like to ask Mr01:58:35
mutani to remain on the stage and invite01:58:38
AFC senior vice president Mr Zozo for01:58:42
the AFC pennant presentation01:58:47
ceremony thank you01:58:56
[Applause]01:59:01
thank you very much Mr monani Mr zza you01:59:04
may take your01:59:07
seat01:59:10
thanks now we would like to invite the01:59:13
second speaker of the day the AFC01:59:15
General Secretary Dr serener John to the01:59:18
stage thater John will speak about01:59:21
shaping and inspiring leadership culture01:59:24
that delivers success on and of the01:59:27
field in Asian01:59:28
[Music]01:59:35
football thank you uh01:59:42
aimay I was just sitting down there01:59:45
where's01:59:46
Wahid please don't put Victor next time01:59:49
to speak in front of my before me okay01:59:52
has taken most of my01:59:55
points01:59:57
anyway um dear02:00:01
friends the topic that was given to me02:00:03
was shaping and inspiring leadership02:00:05
culture that delivers success on and off02:00:07
the field in Asian football I believe02:00:09
this is the longest topic that this my02:00:12
team has given to me but what uh they02:00:15
told me is please share your experience02:00:16
as an AFC General Secretary having seen02:00:19
the whole realm of02:00:21
football as a player as a02:00:24
coach as um02:00:27
referee uh working in U Regional02:00:30
association club02:00:32
football working for FIFA development02:00:35
office and finally in AFC and I think02:00:38
that is what I would like to uh to to02:00:41
share today and uh from this topic I've02:00:44
broken into two parts the first one is02:00:48
uh leadership by02:00:49
example and the second one is an02:00:53
Institutional leadership02:00:56
approach we heard a lot about uh trust02:01:00
in the first session from Victor and02:01:02
some questions were asked also about02:01:05
trust and uh that is takes me to the02:01:08
first uh02:01:10
Point see anyone can lead by02:01:14
example and as Victor mentioned every02:01:17
one of you is a leader02:01:19
because you are President you are a02:01:21
general secretary you have your02:01:24
positions to to lead an organization a02:01:27
team your02:01:30
staff but the most important is you can02:01:32
lead by simply demonstrating the02:01:35
positive and admirable values that02:01:39
Inspire and motivate others to do the02:01:41
same I want you to just think about02:01:43
three words here the02:01:45
values Inspire and motivate I think02:01:49
President johnni also mentioned that02:01:50
shik Salman mentioned in his speech and02:01:52
also Victor mentioned u a little bit as02:01:56
a02:01:57
leader and in terms of leadership by02:02:00
example for me the first one would be02:02:03
having Integrity being responsible I02:02:06
think if you want someone to trust you02:02:09
and Victor mentioned it corre correctly02:02:12
your you need to get the trust of your02:02:14
immediate team your staff or your02:02:17
management team or the people working02:02:19
around you this is the most important if02:02:21
you cannot get their trust then it's02:02:24
it's going to be02:02:25
tough and I believe that leadership by02:02:28
example as a leader having that02:02:31
Integrity is critical because you will02:02:34
earn broad respect not only from the02:02:37
team around you but also the people02:02:39
outside because they know that with02:02:42
Integrity you as a leader with Integrity02:02:45
will be able to be responsible to02:02:50
deliver for the organization for the02:02:53
stakeholders for the people making the02:02:55
right decisions because they know you02:02:57
are a person of Integrity so I feel that02:02:59
the02:03:01
foundation the number one in02:03:04
being trying to be a a leader or02:03:07
providing leadership by example is02:03:10
integrity and we all know Integrity is02:03:13
basic foundation in a human character in02:03:17
relationship building and it's true02:03:20
without trust a relationship cannot last02:03:24
long because you will slowly be found02:03:26
out and that's trouble for any02:03:29
leader and that leads me to the second02:03:32
point if I want to be a leader if I want02:03:35
to be the General Secretary of the AFC02:03:37
and if you want to be leaders in your02:03:39
own areas you must have some form of you02:03:43
must be technically ASU we are in the02:03:45
football business and if we do not know02:03:48
what we are our means then we are in02:03:49
trouble so we need to always equip02:03:53
ourself with the latest knowledge02:03:56
because the game is evolving02:04:00
tremendously and in our business to02:04:02
excel we must have the knowledge we must02:04:06
have the technical ability yes we have02:04:08
good people around us we have all the02:04:11
experts around us but as a leader we02:04:13
also must be able to learn we also must02:04:17
be able to provide information02:04:19
and continue to learn about the02:04:22
game and believe me there is so much to02:04:26
learn about our game that is football02:04:30
and uh being technically astute having02:04:34
the knowledge of the game knowledge of02:04:36
the business we all say football is an02:04:38
industry so one part the business side02:04:41
another part the game itself and of02:04:44
course the other decision making02:04:46
processes that comes along the way of a02:04:48
lead leader we must be able to be astute02:04:53
in delivering whatever that is being02:04:56
required of02:05:01
us we heard from Victor about02:05:06
vision and uh Victor by the way I also02:05:09
wanted to tell the same story about the02:05:11
NASA story because when AFC was working02:05:15
on a vision and mission for the AFC02:05:19
one of my team reminded us about the02:05:21
NASA story where the the cleaning lady02:05:24
also had the same vision as the02:05:27
leadership of the country as the02:05:29
technicians and the scientists and so on02:05:32
so for us as a leader I must be able I02:05:36
must have the ability to inspire and02:05:39
motivate first of all to make sure that02:05:42
my team sees my vision as well if my02:05:45
closest team around me is not able to02:05:48
see the the vision then we have a02:05:49
problem if I cannot convince my team02:05:53
about the vision how am I going to02:05:55
convince the people around who are away02:05:57
from you on the vision that the02:06:00
organization has so for me I think the02:06:04
ability to inspire and motivate by02:06:08
sharing a collective vision is very02:06:10
important and we as leader we must lead02:06:14
by an example first of all the vision02:06:17
must inspire first as a leader it's not02:06:21
just speaking to someone the vision must02:06:24
Inspire and motivate us as a leader02:06:27
first and how this02:06:31
vision is then shared with the team and02:06:34
how every team member contributes toward02:06:38
achieving this vision and when in 201602:06:41
when the AFC president announced the02:06:44
vision for the AFC we had three visions02:06:47
the first one is to be a leading02:06:51
Confederation we didn't want to say the02:06:52
best02:06:54
Confederation we just said the leading02:06:56
Confederation because we knew off on the02:06:59
pitch we still have a lot of work to do02:07:02
but that doesn't stop us to be good to02:07:05
be the best of the02:07:07
pitch and there's so many things that we02:07:09
have done that we have been02:07:11
leaders in the area of management event02:07:16
management leadership we have proven02:07:19
that we are also a leading Confederation02:07:22
in that aspect and inspiring and02:07:26
motivating others to ensure that they02:07:28
also believe in the vision because they02:07:30
also going to benefit from us achieving02:07:34
the vision because it's a collective02:07:35
benefit it's a collective vision for the02:07:38
organization itself so as a leader for02:07:41
me I must make sure that I'm able to02:07:44
inspire and motivate then people see02:07:47
this vision that you have for the02:07:54
organization the next one is a good we02:07:57
must be a good we must be a good02:08:01
communicator and uh when I say good02:08:05
communicator not only in delivering02:08:08
information okay but we also must be an02:08:12
active listener and that's why for this02:08:15
conference we have brought Mark Milton02:08:17
an expert in in in uh02:08:20
uh showing us how to be good listeners02:08:24
how to be active listeners a leader who02:08:26
does not02:08:29
listen is heading to failure because the02:08:31
best people who can give you what is02:08:34
happening on the ground are the people02:08:35
around02:08:37
you they know the pulse of what is02:08:40
happening more than the leader himself02:08:42
so it's good to have a good team it's02:08:44
good also to provide information for02:08:47
them but more02:08:49
important to listen actively listen to02:08:53
what others have to say and Victor02:08:56
mentioned we have to change yes you have02:08:59
had success you have to change to raise02:09:02
the bar and to go to the next level and02:09:05
there active listening is also very02:09:08
important because what do the members02:09:10
want what do what does my team want what02:09:13
is the management team telling about how02:09:15
we are doing the work and we as leader02:09:19
if I as a leader in the AFC if I'm not02:09:21
able to listen to some of the ideas some02:09:24
of the changes that need to be made that02:09:26
is given by my team around me then I02:09:29
would not be able to be a good leader by02:09:32
example because they are going down and02:09:35
they are listening to their team whether02:09:38
in the Departments or in the divisions02:09:40
so it goes up and up right to the leader02:09:43
that we must be able to be good02:09:45
communicators and uh I believe that02:09:50
true leaders will have more listening02:09:53
skills than speaking skills because you02:09:58
always have people around you to deliver02:10:00
the messages but you as a leader must be02:10:03
able to be a good communicator both in02:10:06
sharing information and also in active02:10:13
listening the next point is the ability02:10:17
to direct provide Direction as a02:10:22
leader and at the AFC we know Asia very02:10:27
Diversified a lot of02:10:29
challenges time differences 8 hours time02:10:32
differences a lot of flight02:10:35
hours um cultural differences a lot of02:10:38
traditions that are02:10:41
different and there's02:10:43
always opportunity to provide Direction02:10:46
because we always are in operational02:10:49
mode02:10:52
always and uh if we do not understand02:10:56
the current situation of what is going02:10:59
on and Victor mentioned an important02:11:01
word anticipate and if you're not able02:11:03
to anticipate what would be the next02:11:06
steps that we want to do that's going to02:11:08
be very02:11:09
difficult take an example of a manager02:11:12
or a02:11:14
coach probably he puts the team for the02:11:17
game and he has his02:11:19
substitutes he has given instructions he02:11:21
given direction to the team how you02:11:23
should play the02:11:24
game but then as the game02:11:27
progresses he is not satisfied with the02:11:30
instructions that he has already02:11:32
provided he's continuing to give02:11:34
directions to give the information to02:11:37
the02:11:38
team and a lot of matches are02:11:43
warn not because of the first02:11:46
11 but also so because of the perfect02:11:51
substitution that has been made at the02:11:54
right time making the right substitution02:11:57
sending in the right player is a skill02:11:59
by itself and making it at the right02:12:02
timing is also because you the coach02:12:06
then provides a direction for the team02:12:08
after the substitution how they are02:12:11
going to play the match because there02:12:13
could be a difference in the tactics of02:12:15
how they're going to play the match so02:12:17
as a lead leader leading by example we02:12:20
must always be ready to provide the02:12:24
direction when your team comes to you02:12:26
and say look we have a situation now02:12:28
what do we do we simply cannot say go02:12:31
find the solution you must be part of02:12:33
the solution you must be be able to sit02:12:36
down with your team and give the02:12:38
direction what shall we do now how can02:12:42
we do this how can we solve this problem02:12:45
and this is really important for a02:12:47
leader a true leader will not run away02:12:50
from providing direction to his team and02:12:53
I say as I mentioned and also as Victor02:12:56
mentioned the people around you will be02:12:58
looking towards you for that direction02:13:01
and at that critical point you need as a02:13:04
leader I would need to give a direction02:13:07
to my team I need to say what we should02:13:10
do what or what what the options could02:13:13
be because they are expecting you as a02:13:16
leader to provide that direction and the02:13:20
last point in this first part leadership02:13:22
by02:13:23
example is the ability to coordinate I02:13:27
think this is a very important skill for02:13:29
a a leader I am blessed because I come02:13:33
from a technical background I've done02:13:36
competitions uh played the game a little02:13:38
bit I've been a referee a little bit uh02:13:41
being a coach a little bit so it gives02:13:43
me the added advantage to have a good02:13:45
coordination I could understand what02:13:47
what is it to coordinate how much of02:13:50
empowerment that I can give my two02:13:52
Deputy General secretaries how much do I02:13:55
Empower my directors to carry on with02:13:58
the job but then at the end of the day02:14:01
you as the leader must be able to02:14:04
coordinate and to be able to coordinate02:14:07
you must understand I must understand02:14:10
what is needed what is needed by the02:14:13
organization what is needed by my team02:14:16
because they also need to to deliver02:14:19
what has been expected from them and as02:14:22
a leader I also need to acquire the02:14:25
required resources and distribute these02:14:28
resources accordingly and when I talk02:14:31
about resources talk about knowledge02:14:33
talk about experience that is necessary02:14:37
to do our job as a leader and these days02:14:40
we have young people who are joining our02:14:43
organizations very young people who are02:14:45
joining and they have different needs02:14:48
they have different entitlements but02:14:50
they highly motivated they're very02:14:52
creative so me as a leader I must be02:14:56
able to mix and match the very02:14:59
experienced staff that I have the very02:15:01
knowledgeable staff that I have and also02:15:04
the young ones who want to contribute so02:15:08
I would feel that as a leader we must02:15:10
have this skill set the ability to02:15:13
coordinate within our team so that they02:15:17
would be able ble to fully achieve the02:15:19
vision that is set forth for the02:15:24
organization now I'll move on to the02:15:26
second02:15:27
part that02:15:29
is the AFC an Institutional approach02:15:34
looking from the organization02:15:36
itself how do we approach leadership02:15:39
from from within the02:15:43
organization again the word trust come02:15:46
and one of the most important element02:15:48
here to cultivate trust amongst the02:15:53
management team amongst the staff02:15:55
amongst the member associations a02:15:57
regional Association presidents and also02:16:01
General02:16:02
secretaries because trust is the02:16:05
Cornerstone of bringing people and02:16:08
institutions together if we trust one02:16:11
another the relationship become stronger02:16:15
so the foundation the strength and I02:16:18
believe the the the most important thing02:16:20
in relationship building is trust02:16:23
because once someone trust you trust the02:16:27
organization they will know that the02:16:29
organization always does the best for02:16:33
the people for the stakeholders the02:16:35
organization will always make the right02:16:37
decisions because it wants to make sure02:16:40
that the the the stakeholders and and02:16:44
and and the people who are expecting02:16:47
something from the organization will not02:16:49
be disappointed and02:16:51
remember AFC as an organization member02:16:55
associations Regional associations FIFA02:16:59
and all the other stakeholders we all02:17:01
journeying together and as we journey in02:17:05
these different cultures different02:17:07
Traditions different religions we all02:17:10
learning from each other and it's02:17:12
difficult if we do not trust each other02:17:15
it's going to be very difficult and02:17:16
that's why one of the the one of the02:17:18
things that we always say at the AFC is02:17:21
unity and02:17:25
solidarity unity and02:17:28
solidarity now Unity does not mean02:17:31
uniformity we all do not have to wear02:17:34
the same dress to be united we all can02:17:36
wear our own uniforms and dresses02:17:39
because that does not determine if you02:17:41
are united uh Unity is doesn't have to02:17:44
be we don't have to be in uniform Unity02:17:48
goes beyond that it is relationship02:17:51
based on trust this is what as the AFC02:17:56
we try to present this from my side as02:17:58
the general secretary my team my two02:18:01
deputies and my directors and the staff02:18:04
we'd like to present ourselves to our02:18:06
members to say look you can trust us02:18:09
because we will do what is right we will02:18:12
do what is the best for our members as02:18:16
an organization02:18:18
and the second part is an inspiring02:18:22
vision the AFC has done has has his02:18:26
vision okay and we want to make sure as02:18:29
an organization to express this vision02:18:32
and Inspire everyone and I always tell02:18:35
my team AFC does not have a team02:18:38
football team we will not be be be uh02:18:42
evaluated in a World Cup it's the member02:18:44
associations that have the team but the02:18:47
success success of Our member02:18:49
Association is then the success of the02:18:51
AFC because it's the member associations02:18:54
it is you that play in tournaments it is02:18:57
you that play in the World Cup it is you02:18:59
that participate in events so your02:19:03
success becomes our success but before02:19:07
that we then as an organization provide02:19:10
you the vision of what we want to do we02:19:13
want our Asian teams to succeed at the02:19:16
world stage not once not twice but02:19:19
consistently we want to see our Asian02:19:22
team consistently beating the best in02:19:24
the world not in one tournament what in02:19:27
not in two tournaments but in every02:19:29
tournament because I believe that it02:19:32
will inspire us to deliver our purpose02:19:35
honor our responsibilities and also02:19:38
fulfill our objectives of shared02:19:42
benefits and I mentioned earlier your02:19:44
success becomes afc's success02:19:49
and the third02:19:51
one motivating and supporting02:19:54
performance by supporting as an AFC by02:19:58
supporting through necessary guidance02:20:00
and resources this and we know02:20:03
that the many programs that we have02:20:06
launched whether in development whether02:20:09
in02:20:10
technical02:20:11
refering all these are geared towards02:20:16
motivating and supporting performance02:20:19
from each of Our member associations and02:20:23
also by paying attention and recognizing02:20:27
thinking and effort that both surpasses02:20:31
expectations you know and equally that02:20:34
enable us to learn and improve we we are02:20:36
learning all the time we at the AFC02:20:39
Administration are always learning from02:20:42
the member associations always learning02:20:44
from FIFA learning from our sister conf02:20:47
federations how they are doing things02:20:50
and as Victor mentioned earlier the02:20:52
success today is good nice to have but02:20:56
then we need to move forward quickly so02:20:58
that our benchmarks our threshold goes02:21:01
Higher and Higher and we need to evolve02:21:04
to reach bigger successes and bigger02:21:07
victories in the future so motivating02:21:11
and supporting performance is important02:21:15
for the AFC and we try try to do this as02:21:18
much as we can we initiate programs we02:21:22
initiate uh uh uh uh we have reformatted02:21:25
our club competitions we want to make02:21:27
sure that those who are running fast we02:21:32
are helping them to run even faster and02:21:34
for for those who are walking we want to02:21:37
make sure that they can start to run and02:21:39
for those who are still you know02:21:41
crawling we want them to start walking02:21:44
but that does not mean that we don't02:21:46
appreciate those who are running fast we02:21:48
do not want those who are running fast02:21:50
to say we don't want to tell them please02:21:53
stop because you need to take care no we02:21:56
we can't do that because the Top member02:21:59
Association the top teams are02:22:01
challenging the best in the world we02:22:03
want them to run faster and whatever we02:22:07
can do as an organization we will do02:22:09
whether it's changing formats whether02:22:12
it's uh more programs whether it's02:22:14
raising the standards we will continue02:22:16
to do that because we want to challenge02:22:19
the best in the02:22:23
world creating a learning culture we all02:22:27
can learn from each others like I said02:22:29
Asia is so much to learn02:22:32
Diversified amazing02:22:35
cultures amazing talents in Asia and we02:22:38
want to learn from each other and as an02:22:40
AFC as an organization as an institution02:22:43
our approach would be to create a02:22:46
learning culture02:22:48
the conference is a testament to that we02:22:51
bring people together the presidents the02:22:54
general secretaries the expert speakers02:22:57
that we have brought from all over the02:22:58
world so that we can learn from one02:23:02
another it's important that we continue02:23:05
to learn and we as an organization must02:23:07
create this culture of learning all the02:23:10
time and also to encourage to think each02:23:14
one of each one of us to think out of02:23:16
the box there so many ways of achieving02:23:19
success so many ways of defining success02:23:22
now we need to provide the platform as02:23:25
an organization we need to ensure that02:23:28
we are creating a culture of learning02:23:32
because there's so much opportunities02:23:34
out there for us to02:23:38
grab the fifth one will be post02:23:41
fostering cooperation within and across02:23:43
the game this is in our statutes one of02:23:47
statutes to make sure that we are02:23:49
fostering relationship with one another02:23:52
and this we do in many ways and we are02:23:54
always uh conscious of the fact that02:23:58
AFC Asia is02:24:01
different I have to say from all our02:24:04
friends who are outside of Asia we are02:24:06
very different we are very warm we are02:24:08
very02:24:09
hospitable that's Asia and we want to02:24:13
Foster this cooperation not only within02:24:16
Asia but also within our sister02:24:19
confederations who are also represented02:24:21
here also with FIFA and our external02:24:25
stakeholders as well because like in02:24:28
football every player cannot play on his02:24:31
own he is dependent on his teammate they02:24:34
have a collective objective that is to02:24:36
win the game and therefore we want to02:24:39
make sure that even amongst us the big02:24:42
member associations are supporting the02:24:45
smaller associations even even within02:24:47
the smaller associations they're working02:24:49
together they're supporting one another02:24:52
to ensure that we achieve the collective02:24:56
benefits of being part of Asia Asia is02:25:02
amazing place to be and that's why FIFA02:25:05
so it's not a surprise that FIFA has02:25:07
brought competitions to Asia it's not a02:25:10
surprise every time there is a World Cup02:25:13
in Asia at all levels every time we see02:25:17
there's an event in Asia there must be a02:25:19
reason why FIFA is having all the events02:25:22
in02:25:24
Asia there must be a reason because we02:25:27
are good host we are hospitable we are02:25:30
warm and we always deliver the02:25:33
expectations we always go beyond the02:25:36
expectations of the people around us so02:25:40
like in every function in a match every02:25:43
player in a match who's dependent on his02:25:46
teammate made we too are dependent on02:25:49
each other and if we are dependent on02:25:51
each other we might as well have a02:25:53
strong bond might as well have a strong02:25:56
relationship because that will then help02:25:58
us to achieve our objectives and the02:26:01
final02:26:03
one is delivering benefits for and02:26:07
Beyond02:26:08
football what what do I02:26:11
mean football itself we all know you02:26:14
know in your own countries how football02:26:17
is an amazing game that can can change02:26:22
lives so we must use02:26:26
football to the benefit of those who do02:26:30
not have02:26:32
hope the less02:26:35
privileged the needy out there who is02:26:38
depressed because football can bring joy02:26:41
to them football can bring hope to them02:26:43
and as an organization AFC we want want02:26:46
to make sure that we are always02:26:49
accessible to those underprivileged02:26:52
those who are in need those who are uh02:26:55
you know have so much that they have02:26:58
gone through in their life we want to be02:27:00
there so that we02:27:03
can ensure that whatever we are02:27:06
benefiting can go beyond all of us who02:27:09
are sitting here and reach all those who02:27:12
are not here across Asia and we want to02:27:16
play the that part and I want to finish02:27:19
by saying this A wise man02:27:22
said02:27:24
leaders should not be married to their02:27:27
titles and02:27:30
positions leaders should not be married02:27:33
to their titles and positions because if02:27:37
they are married to their titles and02:27:39
positions then they will do everything02:27:42
in their power to keep the titles and02:27:45
positions that means they will02:27:48
compromise even their character and02:27:51
integrity to keep the positions but02:27:54
leaders must be married to a02:27:57
purpose because once you know the02:27:59
purpose you have been called to be a02:28:01
leader then whatever you do will be to02:28:06
achieve that purpose and not to keep02:28:09
your positions this is what I have02:28:11
learned and uh this is what I feel I02:28:15
always tell myself I'll tell my staff02:28:18
when the day02:28:19
comes to leave your02:28:22
position you must not be you must not02:28:24
even think twice because you have served02:28:27
your02:28:28
purpose thank you very much any02:28:31
questions thank you very much drj for02:28:35
your presentation now we would like to02:28:37
open the floor for any02:28:42
questions are there any questions from02:28:44
the floor please02:28:48
thank you um I think we should keep a02:28:52
mic next to02:28:54
me um thank you very much uh Dai For the02:28:58
um uh great presentation I think the um02:29:02
the key word that we heard today from02:29:05
your presentation and Victor's is02:29:08
trust and um you know I'm I'm very proud02:29:12
to be a member in uh in AFC one of the02:29:16
compan confeder one of the few02:29:17
confederations that have sailed through02:29:20
the challenges in the past few years02:29:23
especially through co uh through Co I02:29:26
mean um we are one of the confederations02:29:29
that kept our competitions alive and we02:29:32
kept our activities alive and of course02:29:35
with this um there must be a great team02:29:39
behind behind this and I know that team02:29:41
because we work very closely and I have02:29:44
to commend you for for your management02:29:47
style um but your team is very diverse02:29:53
it's from all over the continent um so02:29:56
if I may ask what could be the02:29:58
challenges that you face when you deal02:30:01
with such a diverse team yet gain their02:30:06
trust and get02:30:08
results I think uh for me speaking for02:30:14
myself I think my team at least the02:30:17
people around me I would say the the the02:30:19
main team is the two Deputy directors02:30:22
and the the ma the the directors I would02:30:26
say with all humility I think they trust02:30:30
the knowledge that I have because having02:30:32
been in the business for 30 over years I02:30:34
think they trust the knowledge that I02:30:36
have that I'm able to to help them make02:30:38
good02:30:39
decisions I uh don't hold on to the02:30:43
power I Empower them so and they know02:30:46
that they know that for example this02:30:48
conference is totally run by uh the02:30:51
deputy General Secretary Wahid and his02:30:52
team they delivered this conference not02:30:55
me so if you say come to me and say02:30:57
congratulation for a good conference02:31:00
thank you very much I know I have a good02:31:02
team behind me to deliver so if you can02:31:07
set your vision to them and say this is02:31:10
what we want to achieve we want to be a02:31:12
leading02:31:13
Confederation they all know they have to02:31:15
deliver the best to achieve that leading02:31:18
Confederation Vision so as a leader even02:31:21
if you have a diverse team around you02:31:23
you can bring them all together with the02:31:26
right showing them the right Vision so02:31:28
that's I believe they all know what is02:31:31
expected they know what we want to02:31:33
achieve as an organization and I just02:31:36
let them do the02:31:40
job thank you very very much you good02:31:43
question are there any questions from02:31:45
the floor02:31:49
good02:31:50
morning02:31:58
Mongolia02:32:15
for02:32:19
fore02:32:23
spee02:32:29
for02:32:45
spee02:32:50
so good afternoon ladies and gentlemen02:32:52
the General Secretary of the Mong02:32:54
fotball Federation Mr daor so I totally02:32:57
agree with the all the speakers about02:32:59
the trust for the teamwork and good02:33:01
delivery of the leadership however I my02:33:04
question is um have to manage the02:33:08
mentality in order to have a good02:33:10
teamwork result so especially in the02:33:12
football the stakeholders are so diverse02:33:15
such as coaches players and team leaders02:33:18
and staff however the every aspect of02:33:22
the stakeholders have own diverse and02:33:25
the unique feature and um based on the02:33:30
good teamwork result of course02:33:32
everyone's contribution is important but02:33:35
uh main focus of the my question is have02:33:37
to manage the mentality and such a02:33:40
relevant aspect to have the good result02:33:43
of the leadership of the teamwork02:33:46
thank you good question how to manage02:33:49
mentality any psychologist02:33:52
here I think as a leader you need a bit02:33:55
of everything you need to be a father02:33:58
figure you need to be a mentor you need02:34:02
to be um teacher sometimes sometimes you02:34:06
need to be a uh dictator you need all02:34:10
these elements in the leadership so that02:34:12
you can deal with the different mindsets02:34:14
of people that you have02:34:18
but what do we tell HR department do you02:34:21
hire skills and expertise or do you hire02:34:25
attitude get the right people that's the02:34:28
most important thing when you as a02:34:30
leader have the opportunity to hire to02:34:32
decide on your team make sure you have02:34:35
that decision first make the right02:34:37
decision to hire the right people around02:34:41
you that's the most important thing the02:34:43
people that you believe will people02:34:46
people that will understand the goal02:34:48
that you have the vision that you have02:34:49
and the people that are able to be uh to02:34:52
to be responsible enough to deliver now02:34:55
I'm not asking you to hire all the yes02:34:58
mens I always have my fights with Shin02:35:02
Shin I always have I have arguments with02:35:05
uh with Wahid but that's a healthy02:35:07
relationship that's where you bring the02:35:10
best out of your team to come and02:35:11
challenge you as a leader doesn't mean02:35:14
that you need to have all Yes Men having02:35:16
the same mindset no they also need to be02:35:19
able to challenge you you must be able02:35:21
to challenge them and then we come to a02:35:23
good conclusion finding solutions for02:35:26
whatever crisis or whatever problems02:35:28
that we have in place you will not be02:35:31
able to02:35:32
achieve everything perfectly but I think02:35:35
if they know what you are trying to do02:35:38
is both for the best I think that's02:35:40
already a good start to have the right02:35:43
people I think it's finished very much02:35:46
and last02:36:00
question uh datuk V02:36:04
excellent presentation and what Victor02:36:10
delivered the leadership part you02:36:14
brought into more of the football part02:36:18
of the leadership my question is like as02:36:22
football02:36:23
leaders what we see is that most of them02:36:28
are successful in02:36:31
delivering the02:36:33
objectives the vision within the02:36:36
football setup the what my question02:36:40
is is are the leaders in football doing02:36:47
enough because in certain countries02:36:50
football is number one sports certain is02:36:52
number two certain five certain 10 but02:36:56
then how as leader in football are able02:37:01
to build the trust outside the football02:37:05
Community what is that the02:37:09
responsibility of the leader to do that02:37:12
to achieve something bigger so that to02:37:16
continuously we position football as you02:37:20
mentioned you know that football should02:37:23
you know like create hope create you02:37:27
know change life are you know we have02:37:31
also social projects you know that02:37:33
definitely you know delivered and in02:37:37
collaboration with many Global02:37:39
organizations as well but02:37:42
then are we as Leaders doing enough to02:37:47
position football and to change the02:37:51
world in a way the world is going02:37:54
through and if you have the opportunity02:37:58
to position AFC as the leading you know02:38:03
as the leading organization then what is02:38:06
that the message you will give to the02:38:09
leaders of football who are present here02:38:12
thank02:38:14
you big question02:38:16
thank you I think uh we all need to be02:38:20
honest in the job that we have been02:38:23
asked to do I think that's the most02:38:25
important to the members have elected at02:38:28
least you me I've been appointed but you02:38:31
as As Leaders as the presidents or02:38:33
people holding positions I think members02:38:37
have elected you to a position of02:38:39
leadership and there's a lot of02:38:42
expectations from that position they're02:38:45
expecting you to win the World Cup02:38:48
they're expecting you to win the Asian02:38:50
Cup this is on the field now off the02:38:54
field they're expecting you as Leaders02:38:57
to stabilize your Federation to keep02:38:59
your clubs happy to keep your uh uh to02:39:02
keep your members happy to run a very02:39:04
professional League now these are all02:39:06
expectations as a leader now if you02:39:08
cannot achieve this it's very difficult02:39:10
for you to come into that positions it02:39:12
comes with the job these expectations02:39:15
but more than that in a country that is02:39:18
passionate about football or a country02:39:20
that is not passionate about football02:39:22
the others outside there the media the02:39:25
the young boy on the street or or all02:39:28
the others looking at you are looking02:39:30
for an inspiring leader are you able to02:39:35
inspire02:39:37
everyone to achieve the vision that's02:39:39
all I think a leader has to inspire the02:39:43
whole02:39:44
nation a football president has to02:39:48
inspire the whole nation because I02:39:51
always tell this to some of my friends02:39:54
the president of the Football02:39:56
Association will always get the back02:39:58
page the Prime Minister gets the front02:40:00
page of the president of the country02:40:03
don't forget you get the back pitch02:40:05
because Sports is always at the back and02:40:07
that's the big responsibility so you can02:40:09
use the back page of your media that is02:40:13
so passionate about football to inspire02:40:15
are the others football associations to02:40:18
be must be model associations in the02:40:20
country everybody looking at the02:40:22
football association must say I want my02:40:25
Association to be like the Football02:40:27
Association the the the the the badmon02:40:30
association must say I want the building02:40:32
like the Football Association I want to02:40:35
do programs like the Football02:40:36
Association I want to be the leader as02:40:38
the president of the Football02:40:40
Association that is what you must expect02:40:43
to do because it's a big game football02:40:46
is a big game and you have the02:40:48
opportunity to be the leader in your own02:40:51
country people all must look at you and02:40:53
say I want to be like the president of02:40:56
the Football Association of so and so I02:40:58
want to be the General Secretary of the02:41:00
this Association because I think what02:41:03
they are doing is right they are taking02:41:05
football to the next level so I also I02:41:08
want to learn from them if you have done02:41:10
that then you have started the ball02:41:12
rolling in the area of02:41:14
inspiration yeah thank you thank you02:41:17
very much and we have one more last02:41:21
question we have one more last question02:41:26
oh sorry about that uh I'm Joe Tam from02:41:30
Hong Kong fa so um well I think um you02:41:35
don't need to worry about uh in the02:41:37
future having Mr mon02:41:39
gani speak in front of you because your02:41:42
topic on leadership by uh examp example02:41:45
and also institutional approach is very02:41:48
inspiring simple and spoton so my my02:41:52
question for you is really um as a02:41:55
practitioner about your own philosophy02:41:57
how would if I asked you to assess your02:42:00
successfulness on implementing your idea02:42:03
on this two uh you know philosophy and02:42:06
the second question is um any uh02:42:08
learning that you would like to uh share02:42:10
with us as a ma on the ma level what we02:42:14
can do better if we02:42:16
follow you on the current02:42:18
implementation thank you good question I02:42:20
think success can only be judged02:42:24
by all of you whether AFC is successful02:42:28
whether uh my team is doing a good job02:42:32
this is from you the evaluation has to02:42:35
come from you but if you ask me at least02:42:38
we have put the best effort to go in the02:42:40
right direction that's all we can do we02:42:42
are doing our best we are putting our02:42:45
best Foot In Front we're doing all that02:42:47
we can to make sure that we achieve our02:42:50
vision whether we are making big steps02:42:52
small steps you will be the beneficiary02:42:55
at the end of the day and only you can02:42:57
assess how much of what we are doing is02:43:00
benefiting you or not this is something02:43:03
that you need to to to ask our our our02:43:06
members here and uh your second question02:43:11
is about learning02:43:13
for learning02:43:17
learning I like I said Asia is so02:43:20
Diversified there is so many experts in02:43:22
this region from top level member02:43:24
associations to medium level you can02:43:27
learn from each other we are there to02:43:29
help you but like as I said what areas02:43:32
do you want to learn that's very02:43:34
important if you want to learn about how02:43:36
to run a local League then you should02:43:39
look at a member Association who has a02:43:40
strong local League we are here to help02:43:43
you pre the make that connection as well02:43:46
but there are some things that we do02:43:48
very well for example we establish the02:43:50
coaching convention we want to make sure02:43:53
that we have a high level of uh coach02:43:56
education so we do that from the AFC02:43:58
side you can learn from us but there's a02:44:01
lot of learning that you can do from02:44:04
each other because there's a lot of02:44:07
expertise in our presidents in our02:44:10
general secretaries in Our member02:44:12
associations because each member02:44:14
Association is so different and they02:44:16
have so much to offer that you can learn02:44:19
so much from them as well as from the02:44:22
AFC so I would encourage you that if you02:44:25
are looking at a certain subject can02:44:27
always talk to us and say who can we02:44:28
approach for this we can say okay send02:44:31
your team to this Association because02:44:33
they would be able to help you more and02:44:35
don't forget your needs are nearly the02:44:38
same your needs are nearly the same you02:44:39
all want to do well in competitions you02:44:41
all want to win the next match you all02:44:44
want to qualify for Asian cup you want02:44:46
to qualify for the World Cup that that02:44:49
dream is always there you know and part02:44:52
of it is from us and a lot of it is also02:44:56
from each other and that's why we02:44:58
organizing this event not only to give02:45:00
you information but also to give you the02:45:02
opportunity that you can learn from one02:45:05
another thank you very much thank you02:45:08
very much thater John for valuable02:45:10
insights on shaping and inspiring02:45:13
leadership culture and thank you than02:45:15
you indeed for the great02:45:17
[Music]02:45:18
questions before we move on to the next02:45:21
speaker we would like to announce a02:45:23
10-minute break the conference will02:45:25
reconvene in 10 minutes see you later02:45:29
thank you very02:45:36
[Music]02:45:44
much02:46:10
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n02:46:56
5:3002:47:04
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something02:48:04
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w02:48:45
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no02:49:19
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you02:49:26
know I saw him02:49:30
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somewhere02:49:52
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that02:52:13
for02:52:19
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with02:54:18
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[Music]02:55:43
I can never02:55:52
is 80% AFC02:55:56
20% so maybe you are02:56:08
80% ladies and Gentlemen please take02:56:11
your seats as we are about to commence02:56:14
the AFC member associations and Regional02:56:17
associations presidents and general02:56:20
secretary's conference02:56:43
2020302:57:13
together02:57:22
[Music]02:57:32
ladies and Gentlemen please take your02:57:35
seats as we are about to commence the02:57:38
AFC member associations and Regional02:57:40
associations presidents and general02:57:43
secretaries conference02:57:54
2023 ladies and gentlemen we would like02:57:57
to invite everyone to come back to the02:58:00
conference Hall we will commence02:58:06
[Music]02:58:12
shortly02:58:15
you02:58:28
[Music]02:58:42
you02:58:44
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[Music]02:58:55
ladies and02:58:57
gentlemen we would like to invite02:58:59
everyone to the conference02:59:02
Hall our third presentation of the day02:59:05
will start shortly thank you very02:59:12
much02:59:38
[Music]02:59:42
all02:59:50
ladies and Gentlemen please take your02:59:53
seats the third presentation of the day02:59:56
will start02:59:58
[Music]03:00:12
now03:00:17
[Music]03:00:37
[Music]03:00:42
h03:00:44
[Music]03:01:02
[Music]03:01:12
all03:01:18
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all03:01:26
[Music]03:01:31
you03:01:32
[Music]03:01:42
you03:01:56
ladies and Gentlemen please take your03:01:58
seats we will start the03:02:01
presentation now thank you very03:02:12
much03:02:14
ladies and gentlemen welcome back03:02:18
without further Ado we're glad to03:02:21
introduce Miss lamia Bayan Saudi Arabian03:02:24
football federation's vice president03:02:27
miss Bayan will present on power of03:02:30
football as a catalyst for a national03:02:32
transformation please join me in03:02:34
welcoming Miss03:02:39
Bayan um my mic is working well right03:02:42
all right so uh good afternoon ladies03:02:44
and gentlemen first of all allow me to03:02:46
thank the AFC for this kind invitation I03:02:49
am truly honored and grateful to be here03:02:52
um between the leaders of football in03:02:54
Asia03:02:56
so to start um I'm going to reintroduce03:03:00
myself for those who don't know me my03:03:02
name is lamia Bayan and I am the vice03:03:04
president of the Saudi Arabian Football03:03:07
Federation now allow me to start this03:03:09
presentation by this powerful03:03:11
inspirational quote from our crown prin03:03:13
Muhammad bin Salman when he say sport03:03:17
has the power to change lives within the03:03:19
kingdom our Visionary leader truly03:03:21
believes in the power of sport and the03:03:24
impact it can have on our society it is03:03:27
a true powerful vehicle to lead through03:03:30
a trans a social03:03:32
transformation through a vision a vision03:03:35
that is very ambitious uh and it's03:03:38
impacting the country as a whole03:03:39
including Sports a 360 ambition to03:03:43
enhance the the lives of Saudis from a03:03:45
vibrant Society to economic growth but03:03:48
what's important about this V vision is03:03:50
it is focusing on Sports it is very03:03:53
committed to increase the participation03:03:55
of sports and enhancing and encouraging03:03:58
a healthy03:03:59
lifestyle for the Saudis Under the03:04:01
Umbrella of Quality of Life program now03:04:06
proudly we have becoming the fastest03:04:08
growing nation in the world of sports03:04:11
and we thank football for that and no03:04:15
wonder because we are a football nation03:04:18
if you go to the streets in Saudi and03:04:20
you ask anyone on the streets what's03:04:22
your favorite sport man or a woman girl03:04:25
or a boy they will tell you football in03:04:28
Sai we don't consider football to be03:04:30
part of our lives but we consider it to03:04:33
be part of our DNA and what helps also03:04:36
that we are a very young population 70%03:04:40
is the below the age of 35 so with that03:04:43
young population this is how much03:04:45
important sport is and how we can use it03:04:48
for a social03:04:52
transformation now let's talk numbers03:04:55
with the unlimited03:04:57
support and in light of the vision we03:05:00
are witnessing a social transformation03:05:02
when it comes to women's recent03:05:03
participation in03:05:05
sports labor participation rate was 25%03:05:09
in 2019 and now it is stands at 40%03:05:14
and what's important in this slide03:05:16
females in managerial roles women in03:05:19
leadership position it was 9% 2019 and03:05:24
now it is up to03:05:26
20% so this shows that Saudi is working03:05:30
towards an inclusive a diverse Society03:05:33
where it can harness the talent of all03:05:36
of their03:05:39
Citizen and we are advancing at every03:05:42
level the the empowerment has reflected03:05:44
positively on women's representation in03:05:47
the regional and Global stage hundreds03:05:49
of medals are being won by Saudi Sports03:05:52
women we have now more than 37 female03:05:55
national teams while in 2015 we had none03:06:00
female sports participation went up03:06:07
150% so I just want to add to this slide03:06:10
that we are very proud of our football03:06:12
national women National team because03:06:14
they have added to these contribution03:06:16
and to those medals and03:06:19
numbers going on03:06:22
next so that's only faces but I'm going03:06:26
to introduce you to these powerful03:06:28
women with this empowerment that we are03:06:30
having numbers of leaders and role03:06:33
models are emerging through several03:06:34
Sports in Saudi Arabia when you look at03:06:37
these powerful women each and every one03:06:40
of them has a story an inspiring story03:06:42
to tell each and every one of them made03:06:44
an impact on03:06:46
society and let me assure you that03:06:49
leaders and Role Models play a crucial03:06:52
role in defining the behavior the values03:06:55
the aspiration of the current generation03:06:58
and for the Next03:07:00
Generation their actions and values are03:07:03
serving as an inspiration demonstrating03:07:06
the importance of leadership03:07:08
sportsmanship and using one's platform03:07:11
for a positive change now I'm going to03:07:14
introduce you to a couple of these women03:07:16
because they all share one thing they03:07:19
have football background they were03:07:21
ex-footballers we have alw arifi who you03:07:24
might know is the assistant of the03:07:25
minister of sports she was a03:07:28
footballer we have rash Alam she is the03:07:30
vice president of the boxing Federation03:07:33
she was a03:07:34
footballer Alia Rashid head of woman's03:07:37
football in the Federation obviously a03:07:39
footballer and myself also an ex03:07:42
footballer so this shows that through03:07:44
football you don't only educate and03:07:46
Empower through football you can build03:07:53
leaders now we strongly believe that03:07:55
football is a powerful tool to enhance03:07:58
lives and to help the youngster not only03:08:01
to maintain a physical and fit lifestyle03:08:04
but for them to to have a good mental03:08:07
health and to give them that that outlet03:08:10
for that massive energy that they have03:08:13
to build the team skills and much more03:08:16
so football is just beyond putting on a03:08:18
jersey and showing up to practice it is03:08:21
truly bigger than a 90-minute match03:08:23
football will make you a better person03:08:26
and a better person will contribute to a03:08:28
better03:08:30
society as we always say03:08:32
football we educate and we03:08:35
Empower now football provides a platform03:08:38
for individuals to interact to build03:08:42
friendships to develop a sense of03:08:44
belonging football can break down03:08:46
barriers of course no doubt as it will03:08:50
promote understanding respect and03:08:54
tolerance among different cultures and03:08:58
communities so in Saudi we are focusing03:09:01
on football as a vehicle for a national03:09:04
transformation on a side note I'm just03:09:07
going to tell you a a secret give girls03:09:10
a football feed let them play03:09:13
and watch them grow to become your next03:09:15
board member your next president vice03:09:18
president general secretary or any03:09:20
managerial03:09:23
role now one of my favorite slides is03:09:26
the a journey of first it's the beauty03:09:29
of the beginnings embracing New03:09:31
Opportunities and the sense of hope and03:09:34
potential that comes with the beginning03:09:37
a chance for us to learn to grow and to03:09:40
explore New03:09:41
Horizons and the joy to celebrate each03:09:45
and every step of the way now I'm sure03:09:47
in this room the majority relates for03:09:50
the Journey of the first because you03:09:52
know that beautiful feeling when if you03:09:54
are a player and you scored the first03:09:55
goal with your national team the first03:09:58
time you won the first award the first03:10:01
time you were elected as a president or03:10:03
a vice president or a general secretary03:10:05
so it's the beauty of the03:10:07
first in Saudi Arabia we are now walking03:10:11
in a journey of first03:10:13
the first national team the first win03:10:16
the first League the first coach the03:10:18
first referee and you can go on to the03:10:21
slide and stay for 10 minutes to see the03:10:23
Journey of03:10:25
first we are creating history and we are03:10:29
knocking down barriers and we are Paving03:10:31
the way towards a new era of women's03:10:33
football now what's important here is03:10:36
celebrating those journey of first not03:10:39
only in Saudi Arabia but throughout the03:10:41
whole football community03:10:43
because through celebration we raise03:10:45
awareness we promote equality and it's a03:10:48
great platform for women to Showcase03:10:50
their talents on the global03:10:57
stage now again with the numbers and03:11:00
percentages we have launched our03:11:03
strategy and we have made women's03:11:04
football a main pillar in that strategy03:11:07
and with the great support from our03:11:09
leadership and under the 2030 Vision03:11:12
women's football is going through a03:11:13
massive massive growth since we dided03:11:17
since we established a dedicated03:11:19
Department in03:11:20
2019 so all of these numbers you can see03:11:23
this is from 2021 till03:11:25
2023 now there is a star beside the03:11:28
players number because our league is03:11:30
still the registration is still open uh03:11:33
and we are expecting more and more03:11:35
players to join the League as for the03:11:37
clubs we were 16 in 2021 while we are03:11:41
now with 30 8 clubs registered under the03:11:44
Federation and my favorite one is the03:11:47
players in schools the first edition we03:11:49
had 48,000 players girls playing in03:11:53
school and it is not official yet but03:11:55
the second03:11:56
season we are nearly having03:12:00
70,000 girls playing in school03:12:02
registered to play in school so this is03:12:04
a 40%03:12:08
growth now it's a beautiful Journey I'm03:12:11
pretty sure it is03:12:13
a very well-designed slide very clean03:12:16
and neat very simple and it's a very03:12:18
beautiful way to show off that journey03:12:20
of growth and how beautiful it is but03:12:23
but this journey wasn't easy and this03:12:26
journey didn't happen overnight and it03:12:28
didn't happen by coincidence Behind03:12:31
These numbers are hundreds of sleepless03:12:33
nights thousands of meetings discussions03:12:36
to put strategies and then to amend03:12:38
strategies to put strategies again to03:12:41
evaluate the current situation03:12:43
a journey of first is never easy we have03:12:46
faced so many obstacles and we have03:12:48
faced so much challenges uncertainty but03:12:53
we stepped out of our comfort zone and03:12:56
we took calculated risks and we made03:12:58
difficult decisions but it's okay03:13:01
because we're still learning we're still03:13:03
growing and with the amount of passion03:13:05
that we have for this beautiful game the03:13:08
Journey of growth will continue and let03:13:11
me assure you this is just the03:13:16
beginning now talking about03:13:19
leaders so great things cannot be03:13:23
achieved through passion and dedication03:13:26
alone passion will keep you moving03:13:29
passion is the thing that Fire Within03:13:31
you every time you wake up in the03:13:33
morning and you say yes I want to go03:13:35
there and pursue my dream this is03:13:37
passion03:13:40
and let me assure you that the03:13:42
dedication also ensures consistency but03:13:44
this is not enough in a journey of03:13:47
success in a journey of first in a03:13:49
journey that is very long full of03:13:52
challenges you will have to have a03:13:54
support system you have to have access03:13:57
to mentors to leaders role models it is03:14:00
a03:14:02
must without the support of these03:14:04
leaders Prince abdulaziz the minister of03:14:06
sport and our president Mr Yas Al and03:14:10
our GS Ibrahim03:14:13
these numbers these achievements would03:14:15
have just stayed as03:14:17
dreams they are inspiring us every day03:14:21
and they are actually pushing us to03:14:24
dream and encourage us to dream and once03:14:26
we dream and put a plan they come to us03:14:29
and say we dare you to dream bigger and03:14:32
they don't only say it they prove it03:14:34
they work with us they Mentor us and03:14:36
they guide us and whenever we are in03:14:39
doubt they are always there for us and03:14:42
this is true leadership so from a03:14:45
personal perspective as a leader as a a03:14:48
role model I know I have a sense of03:14:50
responsibility that a lot of people are03:14:52
looking up to me and they consider me as03:14:55
a leader and a role model but I am also03:14:58
a human and I have my days where I feel03:15:01
down where I lack some energy where I03:15:04
feel uncertain and this is why it's03:15:06
important to have those Leaders with you03:15:09
to surround yourself with people who03:15:11
will refuel you with the passion will03:15:13
guide you through a through the way03:15:15
because me myself L as a leader03:15:18
inspiring a generation I can do it on my03:15:20
own I need access to mentors and leaders03:15:23
and these men are the best example of03:15:29
leadership now my presentation is a03:15:31
little bit short but I hope it's sending03:15:33
a good message and I want to conclude by03:15:35
saying this we are a room full of03:15:38
leaders and we are the leaders of today03:15:41
but what about find ing the leaders of03:15:43
tomorrow in the Saudi Arabian Football03:15:45
Federation we are positive 100% that the03:15:49
leaders of Tomorrow are right now03:15:50
playing football in schools are right03:15:53
now putting on a Jersey to go to03:15:55
practice and right now putting the03:15:57
captain badge and ready to sing the03:15:59
national anthem through football you03:16:01
build leaders and football can help03:16:03
shape those individuals and through03:16:06
those leaders it's the only way that you03:16:08
can ensure a national transformation in03:16:11
your country I'll leave this03:16:13
presentation and I'll conclude with a03:16:16
question to you I know it's the other03:16:18
way around but I'm going to ask you this03:16:20
question where are you looking for your03:16:22
next leaders of03:16:24
tomorrow and thank you thank you very03:16:28
much Miss Bayan for this inspiring and03:16:31
insightful presentation now we would03:16:34
like to open the floor for any03:16:40
questions any question question from the03:16:43
floor03:16:48
please alaykum and thank you for that03:16:50
wonderful presentation I'm a big fan of03:16:53
uh the reform plans in Saudi Arabia03:16:56
especially as they relate to educational03:16:57
reforms and you know introducing New03:17:00
National curriculum um uh altering the03:17:03
teaching styles from kind of a top03:17:05
bottom to a more student centered what03:17:07
are the plans of integrating the03:17:10
educational reforms with the football03:17:12
operations in order to help establish03:17:15
these Future Leaders who are currently03:17:17
both on the field I believe and in the03:17:19
schools in Saudi Arabia well thank you03:17:22
for that question I hope I'm going to03:17:24
answer the like the um the right part so03:17:27
I think uh when we say education through03:17:29
football it's also important that the03:17:32
Federation collaborates with other03:17:33
entities like the Ministry of Education03:17:35
the ministry of sports because they are03:17:37
they play a crucial role in finding03:17:39
those leaders in football and through03:17:42
football when you have to identify as a03:17:44
federation who are the individual who03:17:46
hold um the characteristics of the03:17:49
leadership who has the skills and then03:17:51
you have to take them and build on that03:17:55
uh skills that they have so I think03:17:57
empowering them educating them putting a03:17:59
program for them to help them become the03:18:01
leaders they are and most importantly as03:18:03
I said access to mentors and Leadership03:18:06
and just give them the space to be who03:18:09
they want to be and to grow and don't03:18:12
put a frame on03:18:14
them I hope I answered the03:18:17
question thank you very much are there03:18:19
any questions from the03:18:23
floor thank you Miss lamia Bayan I would03:18:26
like to request you to remain on the03:18:28
stage and invite the AFC vice president03:18:32
Mr Hashem haar for the AFC pennant03:18:36
presentation03:18:38
[Applause]03:18:41
ceremony03:18:47
[Music]03:18:51
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thank you Mr Hashim hayar and Miss Lam03:19:02
Bayan you may take your03:19:05
seat we appreciate your contribution to03:19:08
the first part of today's program now we03:19:11
would like to invite everyone for lunch03:19:14
at Nomad restaurant the second half will03:19:17
resume at 2 p.m. sharp thank you so much03:19:21
enjoy your03:19:41
lunch03:19:42
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ladies and Gentlemen please take your04:34:54
seats in the hall the AFC member04:34:57
associations and Regional association's04:35:00
presidents and general secretary's04:35:02
conference04:35:03
2023 will begin in 504:35:08
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minutes04:35:50
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you04:36:10
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Beau04:38:09
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ladies and Gentlemen please take your04:38:29
seats as we are about to commence the04:38:32
AFC member associations and Regional04:38:35
association's presidents and general04:38:37
secretary conference04:38:47
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202304:39:07
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me04:39:55
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you you on you04:40:39
ladies and Gentlemen please take your04:40:41
seats as we are about to commence the04:40:44
AFC member associations and Regional04:40:47
associations presidents and general04:40:50
secretaries conference04:41:03
202304:42:43
ladies and Gentlemen please take your04:42:46
seats we will commence the second part04:42:49
of today's session04:43:03
shortly04:43:33
e04:43:55
ladies and gentlemen welcome back to the04:43:58
second part of today's session we would04:44:01
like to invite our next speaker Mr Mark04:44:05
Milton founder and director at education04:44:08
for peace let us welcome Mark Milton to04:44:11
deliver his presentation on shaping the04:44:14
future of leadership the power of04:44:16
listening and04:44:28
presence good04:44:30
afternoon it's uh saying that it's a04:44:33
pleasure to be here here would be very04:44:35
little word it's an honor to to be with04:44:39
all of you and to have this04:44:41
opportunity to share with you about04:44:43
listening I think that what we heard04:44:46
this morning couldn't be for me a better04:44:50
opening to tell you why listening is04:44:53
important so I think I've saved 1004:44:54
minutes in my talk because I don't have04:44:57
to tell you why listening is importance04:44:59
uh all our guests this morning were so04:45:02
uh eloquent about this04:45:05
so talking just after lunch isn't the04:45:09
easiest04:45:10
right and um of course we are all had a04:45:15
good lunch and we're digesting and uh04:45:18
and I found it interesting that I'm04:45:20
speaking just after04:45:21
lunch because this uh session is about04:45:26
listening and04:45:27
presence and actually I'm wondering what04:45:31
is your level of presence now04:45:35
because I know for me and I think it's04:45:37
for all of once we've had lunch04:45:39
depending you know how much lunch we've04:45:41
had or how we're feeling our presence04:45:43
can be more or less uh focused up there04:45:48
and uh what's interesting is to know04:45:50
that actually the quality of our04:45:53
presence the way we can observe how04:45:56
present we are is to sense how available04:46:02
we are to listen to others04:46:05
but not to those we agree04:46:07
with how available are we to listen to04:46:10
those we don't agree with those who have04:46:12
other04:46:13
opinions so it's a great way for us to04:46:17
uh as leaders for you to see well you04:46:21
how how anchored am I my presence right04:46:24
now and the barometer I invite you to04:46:26
have a look is how available am I right04:46:29
now to go and listen to somebody I don't04:46:31
agree04:46:32
with so so shaping the04:46:37
future uh of04:46:39
leadership why shaping the future of04:46:41
leadership because you actually by being04:46:45
here and having this conference are04:46:47
shaping the future of leadership I must04:46:50
say I'm I'm really actually touched and04:46:53
inspired by why what I heard this04:46:55
morning hearing at this level of04:46:58
leadership talking about such values04:47:01
about of course integrity but also about04:47:05
our number one focus is our04:47:09
team these are such powerful messages04:47:12
for for leaders and I think for tomorrow04:47:15
leaders as it was said also by04:47:19
several our capacity to listen as a04:47:23
leader is actually going to be a number04:47:26
one skill in the future of leadership04:47:29
and the great news is that we can learn04:47:32
how to listen04:47:34
and we don't need to be a04:47:37
psychologist I've been doing this work04:47:39
for 30 years and I'll tell you a bit04:47:41
Afters about it but I can tell you that04:47:44
even 10 years ago talking about04:47:47
listening as a04:47:49
leader was like this is the world of04:47:51
psychology I'm not a psychologist I04:47:54
worked a lot with coaches even Sports04:47:57
coaches 10 years ago 15 years ago would04:48:00
say but this is this is not our job04:48:03
we're here to coach to motivate to have04:48:05
people go forward but actually this04:48:08
topic we are talking about is about04:48:10
communication skills and as human beings04:48:13
as high level leaders like you are04:48:16
enhancing our communication04:48:19
skills is important and I love the fact04:48:22
that this morning several messages were04:48:24
given04:48:25
saying we have to improve constantly we04:48:28
can learn constantly and that's true04:48:31
also about us our our skills so this is04:48:36
what we're going to be I'm going to be04:48:38
talking to you about but I'm not just04:48:41
going to be talking it would be quite04:48:43
paradoxical that I just talk to you04:48:45
about listening right so I'm going to04:48:48
also listen to you so you're going to04:48:49
have an opportunity to talk but actually04:48:51
I'm going to also invite you to talk04:48:56
together and um I want to first put a04:49:00
setting to give you some in Insight some04:49:04
put and give you a few hints of how we04:49:08
can learn differently especially in04:49:11
challenging04:49:14
situations so04:49:17
um the power of listening and presence04:49:21
um I was thinking you know when I Was04:49:23
preparing this uh moment together that04:49:27
actually there are04:49:29
different levels of um leadership04:49:34
of course what we're hearing and you may04:49:37
have heard in this morning there's04:49:39
there's different levels one of course04:49:41
is leadership how we are04:49:43
interacting with the people who we work04:49:46
with and are we listening to them are we04:49:49
present do they have space to change to04:49:51
share their point of04:49:53
views there's also another level um04:49:56
which I will talk about a little bit04:49:58
later which is about as a high level04:50:02
leader you are also also listening to04:50:04
your04:50:06
ecosystem you're working in an ecosystem04:50:10
and the fascinating thing I want to04:50:12
share with you today is I want you to04:50:15
experience that when we are able to04:50:18
really genuinely listen to somebody and04:50:21
again especially somebody with who we04:50:23
disagree with we develop a skill a way04:50:27
of being which actually04:50:30
enhances our way of listening to the04:50:35
ecosystem so it's04:50:38
interdependent and I hope that what I'm04:50:40
going to share with you now will give04:50:43
Clarity because I can understand just04:50:44
saying this you may understand it04:50:47
intellectually but I would like you to04:50:48
get a sense of04:50:51
it so while preparing04:50:56
um I was thinking there's another04:50:58
there's another level of leadership as04:51:00
well which you are all concerned about04:51:04
and that's football's leadership in the04:51:08
world I personally believe that football04:51:11
has a major04:51:13
responsibility in the world and I think04:51:16
what was shared this morning made it04:51:18
clear of how you are role04:51:22
models and Role Models not just in04:51:25
football but all the other04:51:27
sports I also believe politics which04:51:30
politics which parties politic04:51:34
can talk about values like we're talking04:51:37
about can talk about um Integrity can04:51:42
talk about caring for04:51:44
others so I believe that football has a04:51:49
a major role and while preparing again I04:51:51
was thinking which are the leaders which04:51:56
I remember of who are not with us04:51:57
anymore and I thought in my frame of04:52:00
reference in my world I was thinking of04:52:03
people like Gandhi people like Martin04:52:06
Luther King Mother Teresa Mandela and I04:52:10
think why do we remember of04:52:12
them and I think that we remember them04:52:15
because they were powerful04:52:18
leaders but they were also compassionate04:52:22
people they could listen really well to04:52:25
others and again they were not just good04:52:28
listeners to those of their party or04:52:30
they're working with they could show04:52:33
respectful listening to those with who04:52:35
they04:52:37
disagreed and this is a skill and today04:52:40
what we're going to do together I hope04:52:42
you end this moment together where04:52:44
you're going to feel that you have04:52:47
maybe some insight of how next time04:52:51
because you know that there's going to04:52:52
be a next time you speak with something04:52:54
challenging that you maybe have some04:52:56
more04:52:58
um tools for you to be able to deal with04:53:02
such situations04:53:04
so04:53:05
here's somebody I thought of who you04:53:07
probably recognize and I want to read04:53:10
with you what he said because I think04:53:15
and you probably have all heard this but04:53:17
I want to just read it just to remember04:53:19
this together before we start he said04:53:22
that sport has the power to change the04:53:26
world it has the power to04:53:29
inspire it has the power to unite people04:53:32
in ways that let little else does it04:53:36
speaks to youth in a language they04:53:38
understand and Sport can create hope04:53:41
where once there was only04:53:44
despair it is more powerful than04:53:46
governments in breaking down racial04:53:49
barriers it laughs in the face of all04:53:53
types of04:53:54
discrimination and this is I find so04:53:56
powerful because he didn't just say it I04:53:59
guess you all know bendel's story and04:54:01
what he did especially in 19 5 with the04:54:04
Rugby World Cup and how he04:54:08
United his country the black and the04:54:11
white in the way that nobody would have04:54:13
imagined that possible and that04:54:16
shows the power of sports and for me04:54:21
football has a leadership role in sports04:54:24
so carries that potential and that04:54:30
responsibility so I'm not telling you04:54:32
this to please you I actually changed my04:54:36
life 15 years04:54:38
ago I was running a successful04:54:42
consultant firm04:54:45
and I had a connection with the UFA in04:54:49
Europe in Switzerland and a door opened04:54:52
to do a program to diminish violence in04:54:55
football and I started with them a04:54:58
program called master of your emotions04:55:01
so this topic I'm talking with you today04:55:04
started 15 years ago which makes it very04:55:08
moving and inspiring for me to be04:55:11
talking with you today about this I want04:55:15
to say just a couple of things about04:55:19
Mandela I think he's also an amazing uh04:55:22
example of this topic because when he04:55:26
entered prison he was an angry man he he04:55:29
could even be quite04:55:31
violent and he came out 27 years04:55:35
later as a pacified04:55:38
leader and I imagine many of you have04:55:41
seen the film Invictus which I highly04:55:44
recommend which is just amazing you can04:55:47
see how well actually it's not in the04:55:50
film Invictus that you see this uh it's04:55:53
in the part I'm going to say afterwards04:55:54
but he really learned how to connect04:56:00
with his04:56:02
opponents and he those who put him in04:56:05
jail the04:56:07
africanas uh he he knew the name of all04:56:10
his cell Keepers he knew the name of04:56:13
their family members he read their04:56:16
literature he um read the the poems in04:56:21
victus and I think this is a great04:56:24
example of how we can pacify our self04:56:30
inside and that actually peace starts04:56:33
inside we can't offer more peace outside04:56:37
than we're offering to04:56:39
ourself and that's the same as a04:56:41
federation as04:56:42
well the other thing is that when he04:56:44
became president of South04:56:47
Africa and this is clear in the film04:56:51
Invictus he actually brought those04:56:54
qualities those human qualities of being04:56:57
able to be genuinely interested in04:57:00
somebody04:57:01
else into his governor04:57:04
if you look at the way the relationship04:57:06
he had with the rugby national football04:57:09
team with the the captain with he didn't04:57:14
meet very often but the recognition he04:57:17
gave by showing his presence by being04:57:20
there allowed them to go what was04:57:23
completely04:57:24
expected they were not planned to go04:57:26
beyond the quarterfinals and they won04:57:29
against New04:57:32
Zealand but but also the04:57:36
fact that he could see that this world04:57:40
cup was going to be the opportunity to04:57:43
unite his04:57:45
country was a capacity to read the04:57:49
ecosystem to listen to the04:57:53
ecosystem and I believe what I said at04:57:56
the beginning the more compassion we04:57:59
give and listening and caring to people04:58:02
around us04:58:03
the more as a leader we develop our04:58:06
capacity to listen and see this04:58:08
ecosystem so you know it's a virtuous04:58:13
circle04:58:16
so I'm going to share with you um so04:58:20
we're gon to I said I'm going to ask you04:58:22
afterwards to to sit next to somebody04:58:24
and uh you can be able to listen to04:58:26
somebody I'm going to go give you some04:58:27
insight but before that I would like to04:58:30
share a few things with you and and I04:58:33
will um I want to tell04:58:37
you a few words about where I come from04:58:41
mainly to share with you some uh04:58:44
listening04:58:46
experiences so 30 years ago I had the04:58:50
amazing04:58:51
opportunity to become a volunteer04:58:53
listener and a Suicide Prevention04:58:55
Hotline so for one year I trained to04:58:59
listen to people in distress you know04:59:02
it's in practic every countries of the04:59:04
world you have these free 247 hotlines04:59:08
where you can call uh with04:59:12
anonymous because that's where you can04:59:14
really be yourself and there's over04:59:17
100,000 Volunteers in the world doing04:59:19
this for free it's an amazing04:59:22
organization and I learned how to listen04:59:26
to people in04:59:28
distress but not only that I realized04:59:31
that when I went home04:59:33
with my wife my sons but my children my04:59:38
it changed my way of being with people04:59:40
it started to allow me to develop an04:59:43
awareness of where am I when I'm04:59:46
listening am I actually really with the04:59:48
other person or am I maybe04:59:51
more with my own ideas and thoughts you04:59:55
know these times when we listen to04:59:57
people and even though we're listening04:59:58
to them we're already thinking about05:00:00
what we're going to answer to them right05:00:03
that happens to all of us and that's an05:00:05
awareness we can develop because we05:00:07
can't be always listening to05:00:11
people but we can develop the awareness05:00:13
of the quality of our presence and the05:00:15
listening we're05:00:16
offering so that really impacted my life05:00:19
so much that actually two years later I05:00:22
lost I left my I was in the business05:00:24
environment and I left and I became05:00:26
director in Switzerland of this Swiss05:00:29
organization and I trained for 10 years05:00:31
volunteers to listen listen from 1805:00:35
years old to over 70 so I know everybody05:00:38
can learn how to05:00:40
listen and um I was very fortunate05:00:46
um on the road sorry I'm going the wrong05:00:49
way there's an intern well actually05:00:52
there's three international federations05:00:54
in the world who hold these uh05:00:58
centers and uh I had I was very humbled05:01:03
to become the president of the05:01:05
International Federation of telephone05:01:07
emergencies for 1005:01:09
years and uh and this was you know over05:01:13
20 years ago I was a young man and I05:01:16
felt very honored and at the same time a05:01:20
bit nervous to become president of a05:01:22
federation like that and I want to share05:01:24
with you a story of my first05:01:28
meeting where I had 26 people around the05:01:32
table representing 26 countries and I05:01:36
started the meeting by just reminding a05:01:37
bit of my presidential program that I05:01:40
had to prepare to be05:01:42
elected and starting the meeting I05:01:44
reminded a few words of05:01:46
that and I asked everybody to express05:01:49
themselves I wanted to hear each05:01:51
Federation what was their Vision what05:01:53
was their aspiration their05:01:54
needs and when they finished and it took05:01:57
some time 26 is a lot of people but what05:01:59
did I observe I observed that over half05:02:03
of the people who Express05:02:05
themselves they05:02:07
actually you they actually refer to05:02:11
things I had05:02:13
said and that gave me a major Insight05:02:16
which was as05:02:19
president it's very important05:02:22
sometimes to only say what we have to05:02:24
say at the05:02:26
end because obviously as a president you05:02:29
have huge impact people listen to you05:02:32
they are inspired by you and they want05:02:34
to go in your direction if you want to05:02:37
hear people in a very genuine05:02:40
way let's let them first Express05:02:43
themselves so they can say really what's05:02:45
important for them and then give our05:02:47
point of view of course sometimes we05:02:49
have to give it05:02:51
first but the other thing which inspired05:02:54
me and it was mentioned this05:02:56
morning it really brought me back to05:03:00
what's my role and that gave gave me the05:03:03
Insight I'm here to05:03:05
serve I'm here to serve and that's why I05:03:08
want to First listen to them and then05:03:12
compose with05:03:14
them05:03:16
so that was a very insightful experience05:03:20
and in 2002 I created this foundation05:03:24
called education for peace which is a05:03:26
non for-profit Swiss foundation with a05:03:29
very easy aim and that was the Insight05:03:31
of becoming a volunteer listen05:03:33
my dream was that I think every children05:03:36
in the world should be able to learn how05:03:39
to listen when they're at school I05:03:42
thought if I would have learned how to05:03:43
listen when I was at school it would05:03:45
have changed my relationship to05:03:47
education and the beautiful thing is05:03:49
that 20 years later today there are05:03:53
millions of children in the world who05:03:56
are learning about emotions listening05:03:59
insights in schools so this topic we're05:04:03
talking about is something that's05:04:05
spreading in the world and the new05:04:07
generations are learning about05:04:10
it so as I mentioned uh so five years05:04:14
later in05:04:15
2007 we actually partnered with uh the05:04:20
UEFA to create this program and left the05:04:22
school environment to work in football05:04:25
so since05:04:26
2018 this work has been essentially in05:04:30
the football05:04:31
environment05:04:33
together the two05:04:35
organizations organized the very first05:04:38
Forum on the theme of emotional health05:04:42
in 2007 and the05:04:45
UFA actually sponsored the event which05:04:49
was really a fantastic step to go into05:04:52
the field of05:04:54
emotions and I'll just finish by05:04:56
mentioning that at the same time which05:05:00
was 12 years ago uh a we created a a05:05:05
movement called Spirit of humanity in05:05:07
Iceland where we bring leaders together05:05:10
like you there's presidents there's05:05:12
ministers CEOs to talk about values but05:05:16
not just talk about values how do you05:05:18
put them in practice what does it look05:05:20
like what's the human impact and most of05:05:23
all what's the TR personal05:05:27
transformation because as it was said05:05:29
this morning this can be uncomfortable05:05:32
because it's going Beyond ourselves05:05:35
learning about05:05:37
ourselves05:05:39
so here are a few uh insights I'd like05:05:42
to give you before we enter this space05:05:44
where I'm going to ask you to listen to05:05:46
each05:05:48
other why is listening so important for05:05:52
a leader so as I said I probably05:05:54
wouldn't have to answer this because of05:05:56
this morning but I do want to give a few05:05:59
uh insights05:06:01
one get in attention and being heard is05:06:05
probably one of the most important05:06:07
things for a president for a general05:06:09
secretary for all05:06:11
managers being heard is your it's key05:06:15
for you and the reality is we listen05:06:20
better to good listeners in other words05:06:24
if you by enhancing you're05:06:28
listening you will be more listened to05:06:30
and I just want to say something now05:06:33
I'm not here as a guru telling you what05:06:36
listening is about I've been teaching05:06:38
listening for 30 years but I'm still05:06:40
learning I'm still a learner and I'm05:06:42
still learning every day so this is05:06:44
something I'm sharing with you and I'm05:06:46
sure there's lots of experience here05:06:49
around listening the other thing is05:06:53
that we need to know our05:06:56
partners and our opponents what what05:06:59
does a coach do with its players before05:07:01
a big match05:07:03
they want to know their opponents they05:07:05
look at the matches they it's the same05:07:08
we we need to know our opponents we need05:07:11
to know and listening is the way we get05:07:13
to know but the beautiful thing is that05:07:16
we also05:07:18
talk easier to good listeners so we05:07:22
don't just listen better to good05:07:24
listeners but we talk better to good05:07:27
listeners and a little anecdote which I05:07:29
think you may refer to because as05:07:33
presidents and general05:07:34
secretaries of course you have huge05:07:37
impact and when you meet05:07:40
people people are wondering you know how05:07:44
can we how can I have bring what I have05:07:47
to say how can I share because let's say05:07:50
it for many people you're05:07:52
impressive but you want people to be05:07:55
genuine don't05:07:57
you I had the fortune to work with zadin05:08:01
zidan he actually was a big insight for05:08:03
me in 2006 when he did his headbutt at05:08:06
the World Cup because I thought this is05:08:09
an amazing05:08:11
opportunity to bring self-awareness into05:08:14
football because if he can lose05:08:17
it we can all lose it hopefully not with05:08:20
by headbutt but just you know we have05:08:23
poent we all have potential violence in05:08:27
us and when I worked with zidan he told05:08:30
me my problem is in to listen to my05:08:33
players and that was 2015 he had the B05:08:37
team of real madrids so there was like a05:08:40
few weeks before he took the A Team he05:08:42
said my problem isn't that I can't uh05:08:46
listen to them is they they don't want05:08:48
to talk to me they just want to listen05:08:50
to05:08:51
me this is maybe your time I'm sure05:08:54
you're sometime in this situation where05:08:56
people they just want to listen to you05:08:58
so the work we did together was how can05:09:01
you create a05:09:03
connection with the other so that they05:09:06
feel inspired and motivated to talk to05:09:08
you how can you ask questions what05:09:12
actually inspire the other to talk to05:09:14
you and how can you answer in a way05:09:18
where you want to continue05:09:22
talking being05:09:24
heard is one of the most important human05:09:28
needs this question of listening and of05:09:32
leadership and the positions you are I05:09:33
think it's so important to remember that05:09:36
everybody we05:09:37
meet being heard is just it's one of the05:09:41
most and this I know is05:09:44
universal I know there's a lot of05:09:46
cultures here and this topic can05:09:50
be seen expressed from different ways05:09:53
depending on culture but the need to be05:09:56
heard is universal it's it's part of a05:09:59
human being and you as General05:10:02
secretaries and presidents you have a05:10:05
huge power to allow people to feel05:10:11
heard so learning to listen is the05:10:14
foundation of a caring culture I think05:10:16
everything that was talked about this05:10:19
morning really showed how important it05:10:22
is to become or to continue to be a05:10:26
caring05:10:28
leader the other thing is that I've05:10:31
observed that old leaders who are good05:10:33
listeners If You observe the people05:10:35
around them and how they work and05:10:38
teams this dialogue you can share your05:10:41
opinions you can be have different point05:10:43
of views leaders who don't listen what05:10:47
happens you have teams who are more in05:10:50
the energy of convincing talk who's05:10:53
right and who's wrong and when we're in05:10:56
that energy of who's right and who's05:10:58
wrong that's not what is going to create05:11:00
the team as it was mentioned this05:11:03
morning so I'm happy that this morning05:11:06
it was also talked about05:11:09
self-awareness because what I've learned05:11:11
is that actually we can't listen to05:11:14
others better than we can listen to05:11:17
ourselves so we are our05:11:20
tools and we have to learn how to listen05:11:23
to05:11:25
ourselves and that's why this field we05:11:28
we're talking about is about05:11:30
self-awareness and and again I really05:11:32
want to enhance this is not necessarily05:11:35
about05:11:36
psychology this is you know the the05:11:39
field of self-awareness in the last 2005:11:42
years has just05:11:44
explode if you go into your any library05:11:47
of your cities there are so many books05:11:50
films movies about self-awareness and05:11:54
that's that's the Journey of the future05:11:56
As Leaders it's to every day get to05:11:59
learn more about ourselves which05:12:01
requires05:12:02
which was also mentioned this morning to05:12:05
not settle into our comfort05:12:08
zone we can learn every day more about05:12:11
ourselves about others and about life so05:12:16
just a few words about listening05:12:18
self-awareness self-awareness is the05:12:20
beginning it's the Gateway actually05:12:22
self-awareness is the entry door to05:12:26
enhancing our listening and05:12:28
presence and from self awareness we can05:12:32
enter a space which is about relational05:12:38
awareness in a nutshell relational05:12:42
awareness is about becoming05:12:45
aware of the impact of our behavior on05:12:52
others and our Behavior has two05:12:54
Dimensions there the outside Dimension05:12:57
it's our words and our actions and is05:13:00
this our inside Dimension our emotions05:13:04
and our05:13:06
thoughts all of our thoughts all of our05:13:08
emotions all of our acts and all of our05:13:11
words have impact on others but also on05:13:16
ourselves and on our05:13:18
environments05:13:21
so it's really I believe it was has been05:13:26
my journey a gift to enter this this05:13:29
field of05:13:30
self-awareness and if we enter thereDescription:
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