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Video tags
Subtitles
Russian
00:00:02
in order to give the maximum level of00:00:03
Freedom, therefore Personally, I don’t believe that00:00:06
Zuckerberg will build a Meta Universe00:00:08
reporting Well, the genre of the year is journalism. For00:00:10
example, I didn’t fight everyone, I lived in several00:00:12
sects. I infiltrated the00:00:15
Italian Communist Party, I actually joined the00:00:17
Communist Party. Italy, I went with00:00:18
them to understand how their brains work,00:00:20
in general, I went on a business trip for a month to00:00:23
Tanzania, I was looking for a tribe of hunters to collect,00:00:24
or I lived with them. A00:00:27
Ukrainian brand of TVs approached me and00:00:29
decided that it should be on the TV, and now00:00:31
I live without bank cards without00:00:34
crypto exchanges. Well I’m comfortable with purely00:00:36
philosophical I’m not close to centralization00:00:38
you know there’s no stress00:00:40
[music]00:00:59
friends Hello everyone on Bali FM today we have a00:01:02
wonderful guest Egor Napshov he is a00:01:04
specialist in meta-universes he has been00:01:05
researching this industry for many years00:01:07
and has helped such brands as00:01:09
Coca-Cola and NASA make the First steps into00:01:11
this industry he has visited 49 countries His00:01:14
hobby is journalism he writes for00:01:17
publications such as RBC Forbes squire and00:01:20
today we will go with him to this00:01:22
universe Let's go And don't forget00:01:24
to subscribe to telegram and Instagram our00:01:26
there are a lot of interesting things there00:01:32
Egor hi hi yes thank you for coming00:01:35
to us in Bali FM thank you for calling us00:01:37
to such a great place I’ve never00:01:39
been to such an unusual FM Studio Yes00:01:42
look you were born in Lipetsk you said00:01:44
and somewhere on the outskirts you were born there00:01:46
raised 4 to 18 years old on the outskirts in a residential00:01:49
area like a ghetto on the outskirts of00:01:52
Lipetsk, it’s interesting to see your path, how did you00:01:54
get here from Lipetsk to Bali, and00:01:56
started working on this universe? Oh, but it’s00:01:59
probably such a long way because00:02:02
I always wanted to get out of there,00:02:03
you know, when you live in Lipetsk,00:02:06
when you see around only Lipets Who00:02:08
first of all it hardens you and you00:02:11
stop being afraid of some things00:02:13
that for ordinary people who live in00:02:16
more comfortable conditions for example in the00:02:18
center of Moscow in St. Petersburg, especially in00:02:20
Europe00:02:21
you stop being afraid of some things00:02:23
so it00:02:24
helped me a lot that I lived in00:02:28
Lipetsk because probably if I00:02:30
lived in more comfortable conditions I wouldn’t00:02:32
want to constantly achieve something I00:02:35
wouldn’t want to constantly see something new to00:02:37
see learn to understand after I00:02:40
lived in Lipetsk I went to study in00:02:41
St. Petersburg I’m there lived for more than 5 years00:02:45
somewhere after that I decided that I had had00:02:48
enough of the rain I went to live in Bali bought a00:02:50
one-way ticket It was the eighteenth00:02:52
year I had just finished all the projects that00:02:55
I had after college I lived here for00:02:57
9 months I realized that it was pretty boring00:02:59
because that Well, there wasn’t much to do.00:03:01
I think you understand in the eighteenth00:03:03
year there was not such a strong00:03:05
interesting community as now and I00:03:08
realized that I wanted to continue00:03:09
to develop and study. I lived in St.00:03:11
Petersburg for several months, came back,00:03:12
then decided to enroll in a master’s program and00:03:15
went to study in Italy.00:03:17
I found it very an interesting program on00:03:19
digital culture. That is, it was a00:03:21
master's degree in digital culture,00:03:24
essentially it was sociology of marketing with the00:03:27
sauce of some modern technologies,00:03:29
but there was not a word about blockchain, that00:03:31
is, we looked at augmented00:03:33
reality there. For example, I worked with bigdata00:03:36
with different ones like this00:03:39
points but strong such knowledge in00:03:42
marketing brand platforms creating a00:03:45
brand in some kind of social psychology00:03:47
and when I graduated from college this was00:03:51
last year in April I was faced with00:03:53
the question What to do I see I taught00:03:57
digital culture I was like Damn what00:04:00
else should I do if I started digital00:04:03
culture And then there was NFC and I started to get00:04:06
interested because I00:04:08
was always interested in contemporary art. I00:04:10
went to the binar for many years in00:04:13
15-17. In general, I was always00:04:16
interested in it as part of such a cultural00:04:17
program when traveling. I always00:04:18
try to go to the museum. some of the00:04:22
most important contemporary art in this00:04:24
country in Hello because it00:04:26
seems to me that contemporary art is a00:04:27
way to pump up the brain, that is, it’s00:04:29
like you change the firmware in your phone,00:04:31
if you constantly follow something in00:04:35
contemporary00:04:36
art, then you update yourself, you00:04:38
pump up your brains because if00:04:41
you look at it not just like in a00:04:43
picture, but try to solve some00:04:44
problems, some puzzles, then you00:04:47
automatically seem to solve some kind of00:04:49
exercise, and Artists are00:04:51
usually quite people and, as a rule, they are00:04:55
like that on the crest of a wave they are trying to00:04:58
say something and it was always interesting to me00:05:00
because I realized that with the help of00:05:02
modern art you can improve00:05:04
your horizons as a whole and I began to understand and00:05:06
be interested in oil, it all started with the fact00:05:08
that I just found some English-language00:05:11
sources, some forums00:05:13
the first interviews, the first broadcasts of some kind,00:05:17
that is, I just absorbed00:05:19
absorbed absorbed absorbed absorbed like a sponge,00:05:21
then they00:05:23
called me to work in a design studio and in00:05:28
this design studio I did PR,00:05:31
but it wasn’t that00:05:33
interesting to me. One day I suggested that they do00:05:36
an event in this universe and offered them But00:05:39
they said yes Okay, let's try to00:05:41
draw up a concept of what it00:05:42
would be like because they didn't understand00:05:44
what was what and how I just came00:05:46
decentraland is one of the two00:05:48
main operating Meta universes I00:05:50
came to the Land center for the00:05:51
auction exhibition at home Social Security00:05:53
looked at a picture I saw in one of the halls of00:05:56
a man Well Avatar he was wearing00:06:00
such00:06:03
rainbow clothes some very00:06:05
freaky dude We got into a conversation with him00:06:07
he turned out to be from London and00:06:10
he said that he works in an agency00:06:12
that does advertising for the00:06:15
Universe brand I contacted him I I contacted the00:06:19
agency that I worked with with the00:06:21
agency that they work for. This guy00:06:23
from London, no one understood anything. I realized00:06:25
that this is what I need. I realized that this is00:06:27
just the maximum. That’s what made my eyes light up,00:06:29
and after that call I immediately00:06:32
called them. SEO, we00:06:34
literally talked for about half an hour, we realized how we00:06:37
could be useful to each other, the next00:06:39
day I started working at this agency and00:06:40
I was immediately thrown into a project that we00:06:43
were doing for us, that is, straight00:06:45
into space into space, yes, that is, it was a00:06:48
project that00:06:50
Paul's mission contacted00:06:52
Paul's official mission this is the first mission about00:06:54
human skills They wanted to make a00:06:56
reconstruction of this addition in00:06:57
decentraland I was contacted by this00:06:59
agency and00:07:01
the idea was to completely00:07:03
reconstruct how a person was, it00:07:06
was essentially such a cartoon, that is, we00:07:09
recreated a cartoon of a00:07:10
man mooning inside this Universe there was00:07:12
its own Gravity and after a ten-minute00:07:14
show you could buy a collection of digital00:07:16
clothes, right after one day of00:07:19
some kind of interview they threw me into this00:07:21
project, then they worked with Coca-Cola, then they00:07:23
worked with Playboy, crypto companies there,00:07:26
for example, are doing a festival for the Kraken then00:07:29
there are a lot of00:07:30
stories like this and the guys have been doing this for 1800:07:34
years and they are very talented but they00:07:38
had no understanding, no00:07:41
communication skills, no understanding of00:07:43
marketing in PR, but they understood How to00:07:45
be the first somewhere and we are like that created a00:07:48
cool symbiosis because I00:07:50
was very useful to them, they explained to me everything they00:07:52
knew and, in fact, if I had not00:07:56
accidentally gotten to that exhibition, then I most00:07:58
likely did not work with universes, and00:08:01
after I started doing something at the00:08:04
agency, at first I only worked00:08:05
PR then it just turned out that I00:08:07
liked making creative concepts00:08:09
in general in a startup. You often deal with00:08:11
a lot of things. I was involved in00:08:15
general00:08:16
managing a client, some brand came,00:08:19
I came up with a concept of what they could00:08:21
do for this Universe,00:08:22
taking into account some especially their brand.00:08:25
After that I communicated with these, as a00:08:28
rule, they were brand marketers00:08:30
After that, I did all this Mechel with00:08:34
our models and worked as a00:08:37
Project Manager with our models, we all00:08:40
seemed to have this kind of connection with00:08:41
guilt, I was wildly interested in it at the00:08:45
same time time I realized that00:08:48
no one spoke about this in Russian00:08:52
Nobody did anything about it and00:08:55
I started using the fact that I had00:08:59
skills in PR journalism, I started00:09:02
using it just to00:09:03
tell people about it just so00:09:05
that00:09:07
people understood How this is all cool and00:09:10
cool I00:09:12
participated in a course talking about this00:09:14
Universe in August last year That00:09:16
is, it was a few months before the00:09:17
Zuckerberg hype I started writing articles00:09:20
for RBC I started writing articles for Forbes00:09:22
It was very difficult to explain the knowledge00:09:24
What is the Meta Universe especially before00:09:26
like Zuckerberg, that is, you always need00:09:28
some kind of confirmation, this00:09:29
confirmation was not there, and from the very00:09:33
beginning it was wildly difficult for me to launch all this00:09:34
because people just had a block00:09:36
and it was extremely difficult, but only00:09:39
later, when the hype began, when Zuckerberg00:09:42
revealed it all, people started00:09:44
look for something and almost always came across something00:09:46
that I had already done in a few00:09:48
months and then it was like a00:09:50
snowball and I continued to do it00:09:53
much more now it often happens Well,00:09:55
my Maximum is that three times a day00:09:58
different media outlets contacted me for some kind of00:10:00
expert assessment, simply ask what I00:10:02
think about this or that fact of the Universe, it’s00:10:04
already just like a Snowball, I’m already, uh,00:10:06
doing completely different things, I no longer00:10:09
work for this agency, I’m already00:10:10
doing more of my own business and different00:10:13
projects, but I I continue to develop this00:10:16
as some kind of popularizer00:10:18
because it’s wildly interesting to me and I understand the00:10:21
general scale of this whole00:10:24
number. I understand that even now,00:10:27
after a year and a half that I’ve been in00:10:29
the industry, this is only as00:10:31
basic knowledge as the basic level of00:10:34
everything I have this is very very00:10:38
exciting I understand that I am no longer at00:10:40
the basic level, the industry00:10:42
will be at the basic level for a very long time and I understand that00:10:45
this is probably something, but for the first time in my life I probably00:10:48
understand that I would like to00:10:50
do this for many years and I really00:10:52
like it very much I found, as you know, I have a00:10:55
large background in different areas. I00:10:57
found an application for all this, like00:11:00
convergence at one point, this is the Meta00:11:02
Universe. That is, absolutely everything that I00:11:04
did for this, I apply this to the universe00:11:06
and00:11:08
this is what makes my eyes really light up00:11:11
[music ]00:11:15
to the universe, a lot of people talk about it,00:11:19
you know, everyone uses this word, but00:11:22
often it has a completely different meaning And what do00:11:26
you think is the Universe, how does it00:11:27
differ from the usual smoking online games00:11:29
or VR definition, first of all, you probably00:11:33
need to start with the fact that this Universe does00:11:35
n’t exist yet and that’s it projects that now00:11:37
call themselves metropolises00:11:40
are prototypes of universes because00:11:42
this Universe is such a big concept,00:11:44
this concept in which there are more than a dozen00:11:48
different technologies, among these technologies,00:11:50
blockchain AR VR is a mixture of augmented00:11:55
reality virtual reality also00:11:57
among these technologies 6G among these00:12:00
technologies can be distinguished in three or more00:12:03
That is, this is such a convergence at00:12:06
one point of so many technologies and00:12:08
this is a concept that will be implemented according to00:12:11
different estimates of different experts from different00:12:14
analytical companies Well, in about00:12:17
7-10 years due to the fact that many00:12:20
technologies that00:12:23
include themselves in this universe They are not00:12:24
ready yet That is, the computing power00:12:26
is not ready if we now analyze00:12:28
some specific projects, then I can00:12:31
specifically tell you why this is not the00:12:32
Universe method and00:12:34
many are trying to get involved in this, but00:12:38
in fact these are just concepts, all00:12:41
all the projects that are currently they exist00:12:43
they build they test these these ideas00:12:47
prototype prototypes test these ideas00:12:50
for example there are the same playground games this is00:12:53
also a financial model one of the00:12:55
financial models this is the Universe No one00:12:56
will call the00:12:58
Meta Universe the00:13:00
same thing can be said for example this is a00:13:04
prototype of the Universe but there for example00:13:07
no Era there is no VR and there is no mixtar there,00:13:10
well, pretty poor graphics If we talk00:13:14
from some kind of conceptual00:13:16
philosophical point of view There is this00:13:18
Universe00:13:19
I am rather inclined to believe that this is the00:13:22
next stage in the development of the Internet This is00:13:24
the Internet that will be around us, that00:13:26
is, this is the Universe in Ideally, when it00:13:30
is built, we will live on the00:13:33
Internet, that is, if you look now00:13:34
if you look. How much time do you00:13:37
spend on your phone, then you00:13:38
spend a lot of time in the digital00:13:40
space, both for communication or00:13:43
entertainment or something else, this00:13:45
Universe is in this the time that00:13:48
you are already spending now it will bring a00:13:49
much higher level of00:13:51
massiveness and it will allow you not to00:13:55
notice that you are there, that is, the line00:13:58
between the real and the virtual it will00:14:00
disappear it will all be widgets and00:14:04
just And for this you need to develop00:14:07
a lot of different technologies that00:14:09
will be developed Well, approximately in 2030, but00:14:13
this differs from the game in that, first00:14:17
of all, decentralization, for example, some00:14:20
projects that are now called the metro00:14:21
universes of Fortnite or roblox are00:14:23
centralized. They have one00:14:26
owner and if we consider this00:14:29
again from the point of view of User Experience, then You00:14:31
feel completely different there00:14:32
than in the conventionally center feed because before the00:14:35
center landings in platforms on the blockchain,00:14:37
you really own something, you really00:14:38
have the right to manage this project, that00:14:41
is, the Land center It works on the basis of the00:14:43
Tao, all important decisions are made after00:14:45
voting in Tao and this is the fundamental00:14:49
difference between the games.00:14:50
Therefore, I believe that00:14:53
the basis of all this is the blockchain and various00:14:57
technologies like Mar. And of course,00:14:59
conditionally, without 6G without 5G everywhere, it is00:15:04
impossible to do this because 4G is not00:15:06
enough for you to use the Meta00:15:07
universe and conditionally that too divides00:15:09
countries and regions into00:15:12
different eras, that is, as now there is00:15:14
California. And there are Taliban scattered,00:15:15
for example, and for example in Russia, there00:15:18
will definitely not be 5G in the next couple of years, even00:15:20
if it starts to be developed now, I’m00:15:22
not talking about this now in the same00:15:25
States, 8 percent of the territory they are00:15:27
covered by 5G 6G is developing and that’s when00:15:31
6G will probably develop When there will be00:15:33
universal access to 6G these regions in00:15:37
which they will appear for the first time will be the00:15:38
leading moments of the universe and that is, there are a00:15:41
lot of different factors that need to be00:15:42
observed, plus crypto literacy of course.00:15:44
That is, this is the concept you said00:15:46
about web 4 that is, for the audience I know what00:15:48
two three four is What is different is that you00:15:51
can still feel in four Well, from a00:15:53
technology point of view, if00:15:56
Web 3 is decentralization, that is, the00:15:59
main word is decentralization, everything is00:16:00
decentralized Web 4, the main word is00:16:03
interoperability That is, all these00:16:04
decentralized systems that00:16:06
are inside they will have00:16:09
the ability to exchange a single00:16:12
data format That is, when you have00:16:14
the opportunity to transfer your property from one Meta Universe00:16:16
to another Meta Universe00:16:17
Or, for example, pay for salons00:16:20
on some00:16:22
marketplace in Ethereum, this is all just the00:16:25
same transparency plus very an important00:16:28
factor and a very important point that00:16:30
will be 4 is artificial intelligence, this is00:16:31
also a very important00:16:33
important area without which the Meta00:16:36
Universe will not work,00:16:37
artificial intelligence will allow you to00:16:39
do things,00:16:41
automate things that are not currently00:16:44
automated, this will be00:16:45
the basis of the web 4 that many things they will00:16:48
That is, communication will not be between people, but00:16:51
between avatars, you can outsource many things to00:16:54
your Avatars,00:16:56
I will resolve some issues among ourselves,00:16:57
plus, again, you can00:17:00
add the Internet of Things to this, this is also about Web00:17:02
4, about artificial intelligence, this00:17:03
will all be form Well, that is, it’s00:17:07
precisely the interoperability between all00:17:08
these technologies that will form the00:17:10
Meta Universe; the question is about00:17:11
decentralization, that is, you say there00:17:14
that the Universe should be00:17:15
decentralized, won’t it work? So, for00:17:17
example, this is how there is sex on the crypto market,00:17:18
there is dexa and someone uses00:17:21
centralized servers services00:17:23
someone decentralized, that is, the00:17:25
same first player get ready, that00:17:26
is, there is something very close to it, like this00:17:28
universe is shown the future, but it is00:17:30
centralized. That is, it is a toy00:17:31
that was created by some corporation and00:17:33
it owns it and people there just play00:17:35
and they earn money but they live there in00:17:38
these uh the question is, is it necessary that the00:17:41
Universe should be00:17:42
decentralized or is it just your hypothesis?00:17:44
Look, I approach this issue00:17:48
from a cultural philosophical point of00:17:49
view. That is, I look00:17:52
at the world in principle from this point of view vision and00:17:54
decentralization is necessary for the Universe in order to00:17:57
give the maximum level of Freedom,00:17:59
therefore Personally, I do not believe that00:18:02
Zuckerberg will build a Meta Universe, it00:18:03
may be popular but it will not be00:18:05
terrible, that is, again, I advocate00:18:09
that the Meta Universe is now such an00:18:11
Underground technological and this is00:18:14
close to me in many ways, so of course the00:18:16
big players will be able to transfer00:18:19
their rules there, but I personally believe that like00:18:22
now, for example in the States, you can live00:18:24
in Alabama where there is00:18:26
racism where recently only in general where Yes,00:18:31
where conservative-minded people you00:18:33
can live there Russia can live in00:18:34
California and Bali the same can be00:18:37
said about this Universe. I sincerely00:18:39
believe that this Digital World that is00:18:41
now being built will give00:18:43
people the opportunity to choose where they want to live.00:18:45
There is already China, which wants to structure all this00:18:47
and which wants to00:18:51
control it all.00:18:53
decentralized platforms00:18:55
that are developing communities, so00:18:57
here it is everyone’s choice,00:18:59
no one owes anything to anyone, and everyone has the right to00:19:01
sue. I sincerely believe and hope that everyone00:19:03
will have the right to choose which site to00:19:06
live on. The most important thing is that a00:19:08
person has a choice, because if this is00:19:09
considered again from the00:19:10
artistry of some philosophical00:19:12
point of view, we are now at a00:19:14
moment when the pendulum can fall to00:19:15
one side from the first pole, this is00:19:18
such maximum Freedom, it’s like web 1,00:19:21
this is when the Internet was really free,00:19:24
when people could do anything I00:19:27
even saw this Although I’m only 27, I found00:19:30
there the era of pirate sites on VKontakte00:19:32
when it was all free, we are like this with00:19:35
such a flavor ah Crypto anarchism And00:19:37
even this is not Crypto but just anarchism with a00:19:39
taste of piracy and now there are three and00:19:42
blockchain specifically allows us to implement all this00:19:44
into our lives does not00:19:45
allow, gives people a tool to00:19:47
become technologically freer and on the00:19:49
other side of the pendulum this is a00:19:51
universal digital prison,00:19:53
there are those states like China00:19:55
that are now trying00:19:58
to control it all and in their hands this00:20:00
technology this Universe technology00:20:01
web 3 blockchains web 4 it will allow00:20:05
a person to be so driven into a frame from which00:20:08
he will never get out that well,00:20:11
it will be scary. I believe that I00:20:14
hope that the truth is as usual, as always00:20:17
it happens, the truth will be in the middle, the00:20:18
main thing is that the person has a choice where to go00:20:21
in which direction00:20:23
In which direction to go it will be more comfortable00:20:27
[music]00:20:30
What is the greatest achievement in your00:20:33
opinion, an excellent question,00:20:36
you know, I’m involved in such a modern00:20:39
industry, I’m so young, I’m only 27, I00:20:42
started doing work, you can say00:20:44
serious a year and a half ago, something that00:20:47
I had a goal of how to00:20:49
develop it from the point of view work00:20:51
They are just a way of life and it seems to me00:20:53
that this is such a short period of time, it is00:20:56
so insignificant00:20:58
compared to what can be done, I do00:21:00
n’t even want to focus somehow, you know,00:21:03
because it seems to me that I don’t know this is00:21:06
five percent of what I could do and00:21:09
I can say the same thing: the universe00:21:11
may now have realized five00:21:13
percent or less of its potential, and00:21:16
therefore I sincerely believe that some00:21:19
great achievements of mine are ahead, but for00:21:22
this, of course, you need to constantly work,00:21:23
for this you need to improve, for this you00:21:25
need to constantly upgrade yourself, I am00:21:27
doing this you know, many have some kind of00:21:30
Great goal, someone wants to00:21:33
achieve something specific there, someone wants to00:21:35
earn money for something, they are saving for something. I00:21:37
don’t have that, I have plans for a couple of00:21:39
months, specific clear plans for that00:21:42
to make some improvements to the00:21:43
next level of development later with00:21:45
these tools. I’m thinking about what to do00:21:48
because it seems to me that if you00:21:49
set a specific goal, you00:21:51
focus on it, you go towards it, then00:21:53
there are two disadvantages, the first is that you00:21:56
don’t you see many things that go beyond the00:21:59
boundaries of the path to this goal, you narrow down and00:22:01
secondly, if something suddenly00:22:03
doesn’t work out for you, then you get stressed and00:22:05
you get upset in my life there is no00:22:08
stress because I try to00:22:11
do everything so that these achievements are00:22:13
great. very far and it00:22:16
seems to me that for everything big, really,00:22:17
some great achievements, it takes00:22:19
a lot of time, a lot of work, and00:22:21
I think that I have not yet made any00:22:24
very big00:22:26
contribution to myself so big that this is the00:22:29
time of my whole life with something00:22:31
is proud Well, I have such a question on00:22:34
your Internet. In your profile I saw00:22:36
that you do not use bank00:22:38
cards on principle, that is, only00:22:40
crypto. Yes, why Well, because00:22:44
I am not close to purely philosophical centralization, it00:22:46
really annoys me when there is no00:22:50
Freedom. It00:22:52
annoys me very much when something happens. - what’s mine00:22:54
doesn’t belong to me, you understand And when you00:22:57
keep money in a bank or on an exchange,00:22:58
for example, they use Crypto exchanges,00:23:00
you also lose some degree of Freedom00:23:03
When money What is money money, then00:23:06
in principle everything around is the economy and00:23:09
all the relationships Around this are economic00:23:11
relationships if your money, that is, your00:23:14
capital, lies on a cold Crypto wallet00:23:16
Or, for example, on a metamask, then00:23:19
you are much freer. I had00:23:22
several cases, for example, last year00:23:24
I live in Barcelona for a month, my phone was stolen,00:23:26
I then had a Sberbank card and was00:23:30
there was an American exchange, coinbase, and all00:23:33
my money was on these two00:23:34
coinbase sites, and Sberbank returned access a00:23:36
few hours later,00:23:38
I called them for two days,00:23:40
tried to return something, in the end they00:23:42
blocked me and I had to next time00:23:45
I was in Russia in February it was in00:23:46
August the next time was Russia in00:23:48
February I had to come to the branch00:23:49
with my passport and get00:23:52
the money I had in cash after00:23:53
that I realized that I didn’t want to00:23:55
be associated with this and then in March the00:23:58
same situation happened with the Crypto exchange I was living00:24:01
in Thailand at the time. I needed to withdraw money, I00:24:05
sent it to the person who helped me00:24:07
exchange cryptocurrency, and my transaction00:24:10
was frozen, frozen for 3 days. Without00:24:12
explanation, a week before,00:24:14
the war began and I didn’t understand what to00:24:17
do, a day later the horse Beis was00:24:19
released by the American exchange Hmm, they released an announcement00:24:21
that they would block the accounts of00:24:24
Russians. And I had all this00:24:25
registered with Italian documents.00:24:26
But nevertheless, I think that if they00:24:29
wanted, they could have some00:24:30
traces of the Russians. So actually for three days I was00:24:35
very afraid because probably00:24:36
70 percent of all my money was on00:24:39
coinbase, they were unlocked after three days,00:24:42
the transaction went through, I immediately transferred it all00:24:43
to Metamask, then I bought myself a Ledger and00:24:46
all the NFC, I keep all my main money, I00:24:50
store it on the Ledger if I need something, for00:24:52
example, withdraw it for cash. I throw a mask00:24:55
I throw it to00:24:57
someone or a person who00:24:59
exchanges it for me in cash, or for example to a friend00:25:02
who exchanges a card with exchanges. I am00:25:05
a supporter of the fact that you need to reduce sources of stress as much as possible in00:25:09
life, and that’s00:25:11
when I have no worries at all00:25:14
that even theoretically my money can be00:25:16
stolen Of course, if I don’t connect to00:25:18
some fraudulent site, I00:25:20
feel much freer and, as it were, that’s why00:25:23
I’m a plus. Of course, I’m very lazy with00:25:26
all the documents with all the00:25:27
organizational issues. I really have00:25:29
to bother going with some documents,00:25:33
cards. I really don’t like it, but I always do.00:25:35
I avoided this And now I live without00:25:37
bank cards without Crypto exchanges, I’m00:25:40
comfortable because the main thing that we00:25:42
get is a high level of peace of mind,00:25:45
no stress, an absolutely financial00:25:46
bright representative of web 3, yes00:25:51
[music]00:25:54
I see it So, after all, there will be00:25:57
a lot of these universes That is people00:25:59
will have a choice of how to00:26:00
play some online game today or which country00:26:02
to go to and where to live according to whose law. That00:26:05
is, this is the Universe now, even you00:26:07
Facebook mentioned yourself through a handshake,00:26:09
I know a Harvard professor who writes a00:26:11
set of laws for Meta. That is, this is straight00:26:14
there are great minds doing it. That is, they00:26:17
have a set of laws, some other00:26:20
terrible stories will all be their own and people00:26:23
will simply choose, for example, there is00:26:25
Zuckerberg and They get more coverage of00:26:27
people there will be several billion,00:26:28
for example, and somewhere in there there are three stories it00:26:31
will be so difficult there for cryptopunks and00:26:34
also there are guys there, maybe 200,000 people00:26:35
and they will have their own laws, I have00:26:38
different laws there. Maybe in copper they will be able to00:26:40
earn more, that is, there will be some kind of00:26:41
economic system, that is,00:26:43
I see something like a person there will be00:26:45
a choice But if, of course, he was not born in China00:26:47
or North Korea, there00:26:48
will probably be one00:26:50
in the social rating, that is, you have00:26:52
no other vision and you are certainly right00:26:55
now too. You have a choice. You can00:26:58
go work on a farm in Bali. Or you can00:27:00
develop a crypto business like you00:27:01
do it and this is your choice and it’s good that00:27:04
you have it. And if we talk about00:27:08
how it will look technologically, I00:27:09
would like it to be implied and00:27:12
ideally it would be so that between these00:27:14
projects between these worlds it would be00:27:16
possible to move and move00:27:18
your property here, the term00:27:20
interoperability comes into play and00:27:23
just when you don’t notice.00:27:26
This switching between different projects00:27:27
between different worlds is this00:27:29
Universe conditionally. Yes, you can for the soul,00:27:31
uh, in some web-3 terrible project00:27:36
sit in the evening and communicate with people and00:27:38
during the day you can go to the meta and work00:27:42
in copper uh virtual glasses00:27:45
But let’s return to the prototypes of this00:27:47
universe. Everything that is on the market now00:27:49
is far from being a metaverse; it will take00:27:52
many years. What are00:27:54
probably the top projects that The00:27:57
closest approach to this would be Which ones would you00:27:58
voice? Well, here I would approach, in principle,00:28:01
from the position of the presence of a blockchain from the position of the00:28:04
presence of an open world from the position of the presence of a00:28:06
community that manages this00:28:08
project at the moment from more or less at00:28:11
least massive ones where it is possible somewhere in the00:28:13
thousands of people you can only name the00:28:16
Lenson Boxing Center with a special Space, these are three00:28:18
projects that you can now go into00:28:20
and which you can now feel,00:28:22
everything else is either negligible00:28:23
or there is no blockchain, no management,00:28:26
no community management, if00:28:29
we talk about future projects, they are currently under00:28:30
construction, I think you understand that this is00:28:32
hundreds of universes and from such00:28:36
large projects that Well, I would00:28:38
probably divide the00:28:39
Meta Universe into a generation, that is,00:28:42
now it can be conditionally attributed to00:28:45
Sunderlands unboxpace META The Universe is the00:28:48
prototype of the universes of the first00:28:49
generation Yes, and this is the Universe of the second00:28:54
generation which will definitely be successful00:28:56
which for sure these two projects will be noticeable, the00:28:58
first is the Games project, which has00:29:02
already collected more than a billion dollars of00:29:04
investment, Sony Lego has invested there00:29:06
and they are building a truly terrible universe, the00:29:12
second project is not called yet, the second project00:29:15
is a00:29:17
website, they held a land sale in April,00:29:21
this was the largest00:29:25
NFC sales auction ever history of mankind,00:29:27
they collected 350 million dollars just by00:29:30
selling land, this is the Universe in April, this00:29:32
was just before the market crash So00:29:35
these projects are definitely in the next couple of00:29:38
years. Well, of course, unless a miracle happens,00:29:41
they will00:29:44
shift the pedestals to the center of the00:29:46
unboxing tape, although God himself is even the guys didn’t launch00:29:48
there, the level of graphics is more serious,00:29:50
of course it’s much more serious to the00:29:52
center of Land, this is the level of graphics, I don’t know the00:29:54
game from 2010, Sandbox is00:29:56
Minecraft box graphics, but for00:29:59
otherside and00:30:02
Games it’s right at the level,00:30:05
let’s talk about decentralization, that’s where they’re going,00:30:08
what’s their vision for you there Well,00:30:12
you know from the inside, you even make some concepts00:30:14
for the company so that they can make00:30:15
presentations there and continue to do so. That’s00:30:18
where decentralend is. And what do you think00:30:21
in 10-15 years will it be on the market and what00:30:23
will it represent at all?00:30:25
Honestly, I don’t really believe it in the future00:30:27
because I know how it all works00:30:29
from the inside, I know how inefficiently they00:30:32
use the investments they00:30:33
receive and this is a funny Meta Universe00:30:37
at the moment from all points of view But00:30:40
unless a miracle happens and they change00:30:43
something super super they won’t accept00:30:47
some kind of super approach to management to00:30:49
the distribution of funds, they00:30:50
will die anyway because well, with the money00:30:52
they had They could have00:30:55
pumped up a lot, she didn’t pump up their project00:30:57
practically there A00:30:59
desktop client for Mac or screws has appeared, but00:31:02
it’s funny Just considering there, if you00:31:04
understand some financial issues,00:31:07
the question is Why then do brands come00:31:10
or00:31:12
I The question is where are they going, that is, this is the00:31:14
view they give Where is it going?00:31:17
They show a road map, this is what00:31:19
they will be like in00:31:21
five to ten years, the center is there, but they are most likely00:31:25
they are going to and also want to00:31:29
grab hold of and consolidate their status as the first of00:31:31
this Universe, but for this it is necessary Well, this is00:31:35
such a00:31:36
fast-growing and so00:31:40
developing sphere that it is impossible to00:31:42
take and capture it. Therefore, in any case,00:31:45
you need a lot of things to do, a lot of00:31:47
things to pump up and constantly develop00:31:49
this center Land does not keep up with the time of00:31:51
development, what is their audience now,00:31:53
how many people come per day? Well, at its00:31:55
peak it was, I can say about the event,00:31:59
the most popular center is Lenta. This is the00:32:01
fashion week that took place in March,00:32:03
there were about 25-30 thousand people in00:32:07
a few days at unique00:32:08
users That is, we can say that00:32:10
this is despite the fact that all the00:32:12
big world brands like Gucci Prada00:32:15
and all the others are getting traffic there, everything is official, that is,00:32:17
there with tens of millions of subscribers, they00:32:19
actually came, tried something and00:32:23
walked around, no more than 30 thousand people, if00:32:25
because it’s difficult to enter that is, metamask00:32:27
needs to be connected. You can enter without00:32:29
metamask, you can00:32:31
go to the center without a Crypto wallet, simply because it’s00:32:33
something new, you understand, this can all be00:32:35
compared to00:32:36
[music]00:32:38
social networks in the mid-2000s. But00:32:40
this is simply not clear to people. This is00:32:43
something that,00:32:44
well the stimulus understands something new00:32:47
effect No, of course it’s not clear00:32:50
to the brand it’s not clear to people it’s not clear00:32:52
why what and how that is,00:32:55
people in principle if it’s acceptable If they00:32:58
have a certain level of comfort00:32:59
they are less willing to try00:33:03
something new they are less willing00:33:05
to be interested in practice something something00:33:08
innovative because everyone is happy with everything00:33:10
and people for whom Everything is very bad and I don’t00:33:14
understand this And then this kind of00:33:16
dissonance arises and that’s why00:33:20
probably so few people came because00:33:22
well, why? But I’m sure that there are00:33:25
millions of people there saw what00:33:27
was happening there in the media on social networks That is, so far the00:33:30
effect, in principle, of those prototypes of the00:33:33
Meta Universe that exist is the PR00:33:35
effect is the effect of novelty is to show00:33:38
your brand with innovative immersive00:33:40
new We are modern we are cool00:33:42
watch us for brands Clear And for00:33:45
people for users decentralized what do00:33:47
they do there, that is, what00:33:49
advantages do they have in general, that is, that they00:33:51
can earn money communicate And that00:33:53
they generally work there,00:33:56
people usually come there for00:33:58
communication,00:33:59
that is, people come to00:34:01
communicate there, the audience is just like that00:34:04
Crypto geeks are more likely people who which00:34:06
Well, that is, the meta-universe is the next00:34:09
stage of complexity after nft. It is approximately at the00:34:12
level there and in complexity for the average person.00:34:15
That is, if you just hear something from00:34:17
this universe, you do not have00:34:19
crypto literacy, most likely you00:34:20
will think that it is something very [ __ ]00:34:22
complex and you’re unlikely to want to00:34:26
figure it out because you won’t be there. Well, that is,00:34:28
you won’t have any reasons,00:34:30
so now it’s more like a uh00:34:33
crypto audience, straight geeks00:34:37
who want to communicate in some new00:34:40
way, for example, to show their naphtha00:34:41
shows his digital clothes.00:34:43
By the way, I have a digital wardrobe,00:34:45
that is, you can earn money there, buy00:34:48
land, show some of your chips, this is00:34:51
the Universe, the same center can do the00:34:55
same thing that you do in real life.00:34:56
You can buy land. Maybe they00:34:58
can build something. you can sell clothes, you00:34:59
can make an experience, you can just00:35:01
walk, you can communicate, you can have an00:35:03
orgy, whatever you want, absolutely there is00:35:05
some kind of general chat. Well, look, when00:35:08
you get there, you have00:35:10
such a chat with people who are nearby And you00:35:14
can communicate with them. You can00:35:15
correspond. You can communicate by voice in a personal message,00:35:18
you can click on a person, voice chat,00:35:21
announce him Yes, you can just00:35:24
simply add him as a friend like00:35:25
social networks, again00:35:27
the roles of the essence of this Universe is the next00:35:31
stage of development now this is the next stage00:35:33
of development of social networks of the Internet00:35:34
First of all, this is communication if you look at it00:35:37
this scientific point of view, there are all00:35:39
the technologies that are there, that’s what I00:35:41
told you, all the complex terms, it00:35:44
all goes in the Pyramid, it all builds such a00:35:47
pyramid in which at the top there is xperience.00:35:50
That is, this is all done for the sake of00:35:51
experiment. Everything is done so00:35:53
that a person experiences emotions and That’s00:35:56
actually why people00:35:58
come there, just to give emotions, and00:36:00
for many people these emotions are much brighter00:36:03
than emotions in real life. Well, honestly, for00:36:06
example, sometimes I00:36:11
play poker in the Universe, I sometimes00:36:13
just walk around exploring some new00:36:15
applications. For00:36:16
example, I watch what there is a new one coming out on00:36:19
the side near the glasses mark that I00:36:22
will show you now and00:36:25
if you choose a00:36:27
pastime of the Meta Universe of00:36:29
virtual reality if you choose00:36:30
between the fact that I will play poker, talk00:36:32
with Americans or take a walk, watch an00:36:34
immersive film and between If00:36:36
compared with going to a Random bar,00:36:38
communicating with random people is absolutely00:36:41
meaningless for me personally, I’ll choose00:36:43
virtual reality. That is, I’m00:36:45
really more comfortable there because it00:36:46
gives me more emotions, more information,00:36:49
it’s much more interesting and Well, you know,00:36:53
besides this, I have a lot of00:36:54
interesting things in life. I really love00:36:57
my life, I have a lot of different ones.00:36:58
processes that fascinate me, but00:37:00
many people don’t have these processes, many00:37:02
people have a job at home, work at home, work at home,00:37:05
there is beer, there is a wife, everything, and for many00:37:09
of these people, this Virtual world00:37:11
can be a salvation because00:37:14
you are absolutely00:37:17
cut off from reality. You can do00:37:19
there is whatever you want and this is00:37:21
probably just such a social problem, it could be00:37:25
because for many people00:37:27
virtual reality will be enough and here you00:37:29
can accelerate it to anywhere I00:37:33
just wanted to ask the problem, that is, there is already00:37:35
such an effect. There is an effect of online toys and00:37:38
guys come home from work instead in order00:37:39
to devote time to family, these are tanks, this is00:37:42
what World of Warcraft Dota00:37:44
counter-strike is, that is, the metro Universe00:37:48
is already a threat even more00:37:51
because there are more opportunities there, let’s00:37:53
imagine these people who come home00:37:55
from work, [ __ ] up, and play 2D toys00:37:58
on the computer You further give them00:38:01
the opportunity to not just sit and click the00:38:03
mouse to be inside this00:38:05
tank battle and you can give them00:38:07
the opportunity to be inside, that is, the00:38:09
brain really perceives virtual00:38:13
reality as reality,00:38:15
it does not distinguish between00:38:17
emotions from what you really00:38:19
experience, these are the emotions that you00:38:22
experience in virtual reality When00:38:23
you're looking at a computer You understand that it's00:38:26
unrealistic, it's not very clear, some don't00:38:28
understand, some might00:38:29
throw out the monitor Of course, but it's more of a passion,00:38:33
very strong, but physically you're in this00:38:36
reality when you put on00:38:38
virtual reality glasses or when, for00:38:39
example, it's a mix of reality with00:38:42
some kind of lenses or glasses that00:38:44
will be invisible you will walk everywhere00:38:46
everywhere there will be this Internet You just, well, this is a00:38:48
border there won’t be And people00:38:51
will stop Well, that is, there will be no00:38:54
reality and there will be no virtuality00:38:56
there will be One such fijit space00:38:59
which is just called00:39:00
the Universe you play poker in wearing glasses,00:39:04
you lie down on the sofa or sit on a00:39:06
chair like this Pear chair there is a bag00:39:15
for this you just need glasses or a00:39:16
joystick two joysticks Yes, I’ll show you now00:39:18
By the way, I want to take you on a00:39:20
tour00:39:21
of several locations Let’s be interesting, I00:39:24
brought virtual reality glasses and00:39:27
I just want to immerse you a little So00:39:30
that your brain00:39:32
tries to distinguish. That is, I’m00:39:35
interested in your emotions, your impressions00:39:37
of what you will experience in general, but00:39:38
again now it will be just a00:39:41
VR space that is not on the blockchain,00:39:43
these are actually glasses from Facebook, which uh00:39:46
Well, this is just such a prototype as one of00:39:49
the technologies that will make up and uh00:39:52
just such a disclaimer something now you won’t00:39:54
visit this universe You will00:39:55
just visit virtual reality because00:39:57
for many people there is an association between00:40:00
virtual reality it’s all real00:40:02
it’s not like that This is wrong from the point00:40:04
of view of terms here I was in Amsterdam00:40:07
at a VR exhibition and wearing glasses I walked along a00:40:10
plank that is between skyscrapers at a very00:40:13
high altitude and there were also effects of00:40:15
wind, car noise and the brain was very quickly00:40:18
deceived 3 4 5 seconds is enough, that is, it00:40:21
was very uncomfortable to walk, that00:40:23
is, you are straight From the outside it looks very00:40:25
It’s funny, but there00:40:28
was a really crucial moment, I understood that00:40:30
if I’m walking,00:40:32
now I’m taking you on a tour. Let’s give you a00:40:35
tour of three,00:40:39
loading is in progress,00:40:42
pressing this00:40:46
[music]00:40:49
why are joysticks so round? I don’t00:40:52
know. It’s the most convenient type to hold.00:40:57
I don’t know. I see you. Look, you see me.00:41:03
Go to I00:41:25
can see myself in the mirror Yes, I see, let's go Let's00:41:27
draw a Balifai logo,00:41:32
so here it is00:41:36
Look,00:41:41
everything is fine here, but you're three times taller than me00:41:48
Bali00:41:53
You see I see00:41:58
[music]00:42:02
you wrote for such famous publications as00:42:04
Fisherman Forbes Tell me please, I saw00:42:07
you in the regalia of Gon for journalist I personally00:42:09
don’t know who this is, I think our viewers00:42:11
can also explain what it is. Well, a00:42:14
gondo journalist, in principle, journalism00:42:17
is such a field of journalism. This is a genre00:42:20
in which the author describes what is00:42:22
happening to him in the first person and this is not00:42:24
just a report about what he sees00:42:28
a report about something he is participating in. That00:42:31
is, it’s like this kind of blogging, but long before00:42:33
blogging it’s somehow if there is, for example,00:42:36
now Spotify Spotify is bloggington00:42:40
journalism, these are vinyl records00:42:42
like that, that is, something very much originated in the00:42:45
60s in America and00:42:48
journalism this is exactly when the author00:42:50
describes everything that he experiences with his own00:42:52
eyes, being above the events,00:42:54
just like his feelings, that his00:42:58
feelings are as subjective as possible. That is,00:43:00
here it is interesting to convey what00:43:02
you feel,00:43:03
look about Forbes,00:43:06
my friends also asked me to ask this question, that00:43:09
is, you wrote an article about Bali, even there00:43:11
from me there were a couple of comments, thank00:43:13
you, thanks to you, I ended up in this00:43:15
publication, but you also wrote about the00:43:17
Universe metro for Forbes, how did it all00:43:18
turn out so this publication came out to you00:43:20
or you came out to them Well, it’s probably00:43:22
worth starting in general about mine way00:43:24
and tell me how I am in general00:43:26
My relationship with journalism my relationship in00:43:29
general ended with the Faculty of00:43:30
Journalism of St. Petersburg State University back in Russia when I00:43:33
lived and I never thought that I would00:43:37
do journalism because00:43:38
honestly00:43:39
I had some kind of practice, I tried00:43:42
But it’s all very routine work it00:43:45
pays me very little, it immediately00:43:48
showed me that no, it’s not interesting at all,00:43:49
because if you follow such a00:43:51
standard path, it’s boring00:43:53
and definitely not for me, but I00:43:55
’ve developed some kind of skill, plus I read a lot00:43:57
and when I started traveling00:44:00
I accidentally started write texts this already00:44:05
happened after after university it00:44:08
happened so I was in Cambodia It00:44:10
was the eighteenth year and I00:44:13
met a man who worked00:44:16
on the floor in You know what a floor code is00:44:19
from politics00:44:22
Dictator of the00:44:27
people in Cambodia he stabbed out of00:44:30
eight million he stabbed a third and are00:44:33
still his followers, they are00:44:35
in power and it’s like half of our00:44:38
State Duma, they are former communists, they00:44:41
were in the party. And there it was in the00:44:42
seventies, that’s all until now.00:44:44
I was in the museum of genocides. I00:44:47
met him, he was an official in one00:44:50
of the small cities and I00:44:53
just had this light bulb come on in my head, something00:44:57
very very interesting to tell00:44:59
I came home and00:45:01
conferred with my friend and asked00:45:05
who do you think this could be offered to,00:45:07
we discussed what we know it could be00:45:09
offered, I just wrote00:45:12
squier magazines, this was how it was before the war00:45:14
I suggested a topic to them, they answered Yes, it’s00:45:18
cool, it’s interesting, try writing,00:45:20
I talked to this person, told about00:45:23
what was happening, I just sent the text,00:45:24
we sent it one evening of broadcasts or together, and00:45:27
they took it all into the print issue,00:45:29
literally there, two weeks later you came out00:45:32
in the print issue in Russia and then00:45:34
I kept contact with them, I thought,00:45:36
damn, if it works like that, maybe it’s00:45:39
possible to further promote this story somehow00:45:41
and it just took off for me. That00:45:44
is, I sort of found this algorithm that you00:45:47
can travel at the same time to00:45:49
earn money this That is, you can00:45:52
get into some situations and00:45:55
make money from it, I began to look00:45:59
at the world a little through the prism of a00:46:01
person who can tell about00:46:03
something and I began writing for the squire in00:46:07
1920. There were probably00:46:10
8 issues in a year 12 I had00:46:12
some of my00:46:15
reports published in print. Well, in the genre of the year, journalism. For00:46:17
example, I infiltrated a sect. I lived in00:46:19
several sects. I infiltrated the00:46:22
Italian Communist Party. I actually00:46:24
joined the Italian Communist Party. I00:46:26
went with them to understand how their00:46:27
brains work. In general, I went on a00:46:30
business trip for a month to Tanzania, I looked for a00:46:32
tribe of hunter-gatherers, I lived with them, I00:46:35
understood the problems of albinos in00:46:38
Tanzania, I also flew to the Canary00:46:40
Islands to find the Lost Tribe00:46:42
that makes sacrifices. On the beach,00:46:43
I lived in a village of centenarians, I went to the00:46:48
southernmost island in In Italy, he goes00:46:50
through which the largest00:46:52
flow of migrants passes. There is an island in the refrigerator00:46:55
that you can go around there in 2000:46:56
minutes, 6 thousand people live there00:46:58
every year, 2 million migrants00:47:00
pass through it. I was in this00:47:01
immigration center. Even00:47:03
now I don’t remember everything. and this just00:47:04
constantly happened in my life. It00:47:07
was wildly interesting. But it was more of a00:47:10
lifestyle, that is, I can’t say00:47:11
that if I earned some00:47:13
normal money, but it was all00:47:14
paid for. It was a lifestyle and00:47:16
while I was studying. Well, I’m in the same00:47:18
while I was studying for a master's degree and I could00:47:21
afford to live this way of life,00:47:23
it was very interesting to me and it kind of00:47:27
colored my life, and then when I00:47:30
graduated from college when, uh, the question arose,00:47:34
but I probably need to inflict some kind of00:47:35
responsibility to earn some00:47:37
money I realized that there is a blockchain, and then00:47:41
when I started working on the blockchain,00:47:44
I realized that all this knowledge, skills,00:47:49
skills, explanations, skills of transferring00:47:51
information that I have earned00:47:53
over the years can be used. I00:47:56
just00:47:58
clearly formulated the topic proposed in exactly the same way. this is00:48:01
a publication Well, how pitching explained this to them00:48:05
and actually That is, how I came out on the00:48:08
forte I just wrote to them that I found00:48:11
contacts I wrote There is such a00:48:13
Meta Universe topic for two weeks I explained to them00:48:15
what it was in the end I wrote about it Then00:48:19
there was a hackerberg then already it’s just them00:48:20
themselves00:48:22
or I, for example, suggested something, or00:48:24
they, for example, asked me to write about Bali, that00:48:26
is, this is already something00:48:27
that you are.00:48:30
Well, it’s like an established relationship00:48:32
when people understand that you are adequate. You00:48:34
understand that people are adequate. Well, I started00:48:37
using it already for a personal brand00:48:38
and for some communications, but at the same00:48:41
time, for example, I went to the Expo in Dubai,00:48:44
too, like from Forbes and it was also a00:48:48
cool experience because00:48:49
if I had just come, they would00:48:51
n’t have been able to get it for what money what I got00:48:53
when I arrived there As a journalist,00:48:55
for example, that is, for me now it’s00:48:56
lifestyle, it’s an opportunity to get to00:48:59
some events, for example, for00:49:03
me it’s an opportunity to arrange some kind of00:49:05
networking, it’s such a way of life But00:49:07
since now, for example, I’m already revealing00:49:09
closed,00:49:10
many other publications are now00:49:13
closing and in Russia, in principle, there is no00:49:15
journalism, especially since it is00:49:17
practically impossible to make money. It is00:49:19
quite difficult. Although I understand that if00:49:21
I did the same thing that00:49:23
esqlier did in America, I would earn very00:49:25
normal money because there is a price for it there They00:49:27
pay very well here, in principle, we have00:49:28
such an economic model in the media that it’s00:49:31
difficult for us to do this, but nevertheless00:49:32
it was a very cool experience for several years00:49:35
and which shaped me and which00:49:37
allowed me at the same time. I00:49:39
don’t know about work, from 49 countries probably00:49:41
strange 20-25 I visited just for work00:49:44
you visited 49 countries in total I visited00:49:47
25 of them exactly either for work in00:49:50
journalism or before that I was very00:49:52
involved in politics went to various00:49:54
conferences this was also related to00:49:57
travel it was also interesting to00:49:58
you including thanks to the fact00:50:01
that you could travel00:50:03
[music]00:50:07
you said that you visited 49 countries Tell me00:50:10
2-3 of the most memorable and bright ones00:50:12
that00:50:13
I find most important in every country00:50:17
People are important in every journey It00:50:18
seems to me that only through people through00:50:20
real communication with real people00:50:21
you can really feel the place and if you00:50:25
take into account the people,00:50:27
I was probably most comfortable in Sicily in00:50:30
Georgia and in Berlin for various reasons, but00:50:34
I really felt at home in00:50:37
Sicily and Georgia. And Berlin00:50:40
would simply suit me the most because00:50:42
there there’s a lot of things that are interesting to me and00:50:45
things that I like. But00:50:48
I didn’t include St. Petersburg and Venice in this list00:50:50
because they lived there for a long time for me. And of00:50:53
course Lipets didn’t include them. Because00:50:55
these cities for me means I can’t00:50:57
classify them as what -00:50:59
in the ranking, that is, there is something00:51:02
out of the ordinary and of course St. Petersburg Venice is on00:51:05
this list But if we take places where I00:51:08
was there for less than a month, then this is Sicily, Georgia00:51:12
and for any Berlin. But what about Bali Bali00:51:15
is also in the same category as Venice00:51:19
St. Petersburg because over the past five00:51:21
years I have lived here for a year and a half in total,00:51:23
and I have lived more only in Italy than in00:51:27
Bali and here too. I also cannot00:51:31
classify it and rank it,00:51:32
but of course Bali is where it is now and00:51:37
I see myself in Bali For00:51:40
quite a long time and I feel very00:51:43
comfortable here Why00:51:45
why00:51:48
this place You understand this island it gives you00:51:51
a little energy, that is, you00:51:53
recharge Despite the fact that there is a00:51:55
tropical climate here Despite the fact that It00:51:58
would seem that many people00:52:01
associate this with some kind of some kind of00:52:03
heavenly beaches with some kind of relaxation I’m00:52:06
super productive here That is, I’m00:52:08
much more productive here than in big cities00:52:09
Because here I have much00:52:12
less temptations Personally, it’s much more difficult for me00:52:15
to get them these Temptations and There are00:52:17
much fewer things and events00:52:20
that distract you and here now, for00:52:23
example, at this moment in my life,00:52:25
it’s very interesting to have such a vibrant,00:52:28
vibrant community that gives me a00:52:30
lot in terms of development, and here I’m00:52:34
much more comfortable than in a conventionally00:52:37
Megalopolis because there are fewer00:52:38
irritants. I live here at my own pace.00:52:40
Sometimes I don’t go out. from the villa for00:52:42
2-3 days, realistically, I order myself, I just00:52:44
go to the maximum, I’ll go to the gym or00:52:46
surf and just sit in the villa, I00:52:48
enjoy it. That is, I have no desire, uh,00:52:51
how can I diversify my life00:52:53
because here it’s just a working place The atmosphere is00:52:55
such despite the tropics00:52:57
[music]00:53:01
you talked about decentralvan, the fact that we00:53:03
were Gucci other brands What other00:53:06
top brands You worked with us like a pacifier00:53:08
What other examples of brands have even00:53:10
come here What examples have been successful00:53:13
Which ones have not been very successful so far, which have entered the00:53:15
metro universe Well, it would probably be easier00:53:18
to list those brands that didn’t00:53:20
really come in. It’s really much less00:53:23
to open the top 10000:53:25
brands by capitalization, then 90 of them00:53:28
have already done something in this universe, you00:53:30
can just google the name of the brand and the00:53:32
metaverse is simple for many and the00:53:36
metaversion project is a project in general00:53:39
New generation Internet is not00:53:41
identical in terms of concepts it is the Universe but00:53:42
many people identify it this is00:53:44
incorrect for example Adidas released a00:53:47
Club collection collection which they00:53:50
called something a wolf this is something What they00:53:53
just released with which they tied00:53:56
physical clothes this had nothing to00:53:59
do with the metaverse at first here but00:54:01
then, as far as I remember,00:54:03
these tokens will allow you to have access to the00:54:06
Universe, you need a website that they00:54:07
are developing, but nevertheless, it’s like the00:54:10
META Universe project is such a vague00:54:11
concept, like this Universe itself. What are some00:54:13
successful examples, bad luck, a00:54:17
very cool example is a festival00:54:19
that was done did the Kraken Crypto Exchange00:54:21
It took three days to the center of Lende there00:54:24
were up to 2000 people there at one point00:54:27
it was at a music festival that we were in00:54:29
the universe performing there with Hilton Despite the fact00:54:32
that it was very pop, this is00:54:34
such a direct level of quality for an00:54:36
advertising campaign,00:54:38
that is, people are avatars they gathered00:54:43
just recorded as Motion what she00:54:46
did and said that she was performing, in00:54:49
fact it was like a cartoon that00:54:50
was played like this, they deceived people,00:54:54
but in my opinion you will just tell that the00:54:56
Kras did not help the organizations that00:54:59
worked00:55:00
here, the agency that I worked for, it00:55:02
took part at00:55:04
the festival that Kraken did, we made00:55:06
digital clothes and helped with00:55:08
organizing the event. What00:55:11
projects are you working on now? Well, to00:55:13
be honest, for the last two months I have been00:55:17
actively involved in researching these universes. I00:55:19
realized that in early August I realized that the00:55:22
amount of knowledge and experience that I have00:55:26
was in a year and a half, it should be00:55:29
updated, it should be more00:55:30
relevant because it is so00:55:32
relevant, such a rapidly developing00:55:34
system, as I said, it is impossible to00:55:35
take and understand something here, and I came across an00:55:38
archive in which there were 67 scientific00:55:41
studies as scientific there were00:55:42
studies from institutes of analytical00:55:45
companies from banks from marketing00:55:47
agencies of various American 67 pieces I am00:55:50
one of the goals in my life in the00:55:52
next month it will end I have already00:55:54
read probably 70-75 percent00:55:56
and when I finish it I will00:56:00
say with confidence that I understand00:56:02
at the moment everything that happens on it00:56:03
because00:56:05
67 studies have been published in a year and a half, you understand00:56:07
this needs to be studied If you want00:56:11
to be in the know and plus I’m very good at00:56:14
improving my English with the help of these studies00:56:15
because they are all00:56:16
naturally in English if we talk00:56:18
about any work then I started actively00:56:20
developing LinkedIn in August, too, and I00:56:22
started writing and started translating posts from00:56:25
my telegram channel there into00:56:27
English. I now have about00:56:29
900 subscribers and this was a hypothesis. How00:56:32
LinkedIn will work and in reality it00:56:34
works because they started writing to me00:56:36
people started offering me some ideas,00:56:38
that is, uh, Despite the fact that I00:56:42
had there Well, the gradual growth of00:56:43
subscribers00:56:44
linguin himself promoted my posts, he00:56:47
promoted this topic to people If you watch, you00:56:48
can watch00:56:50
and uh, he promoted them Exactly That people00:56:53
who are interested in this are seomi companies,00:56:55
here are three companies and they really, that is,00:56:58
such a funnel turned out from which we00:57:00
started writing people I sold my consultation in English for the first time three weeks00:57:02
ago to a00:57:05
company that wanted an00:57:08
agency that decided that it wanted to00:57:11
sell digital real estate and00:57:12
build something on it, this is just such a00:57:14
development of a hypothesis because it was00:57:17
just, well, I thought it would be cool to00:57:19
develop LinkedIn, most likely it00:57:20
will be somehow useful and it really already00:57:22
brings money, plus it’s very cool at00:57:24
improving English besides this, for00:57:28
example, 2 weeks ago where - a week00:57:31
ago I was approached by Well, this is it. As an00:57:34
example of what I can do and00:57:36
make money, a00:57:38
Ukrainian brand of TVs approached me and00:57:40
decided that the TV should be in M3.00:57:42
They wanted to make a project to the center of00:57:44
landing pages. They simply turned to me00:57:46
to I created a creative00:57:48
concept and that is, this is the00:57:50
widest possible scope I could imagine00:57:53
anything, I wrote a three-page concept of00:57:54
something that can be done, I gave it to them, they were00:57:57
incredibly happy and now I will00:58:00
help implement this, for example, since00:58:02
July I have barely completed the project of such a social00:58:05
platform00:58:06
social platform for creating00:58:08
content it's called relay there00:58:11
Augmented reality there I deal with00:58:13
various issues from marketing PR00:58:16
without creative creative That is, it's like a00:58:19
startup that I help to develop and00:58:23
do something, for example, there are some00:58:25
private consultations, that is, people00:58:27
contact For example on this this week the00:58:30
clothing brand Befree contacted me, this is a00:58:32
Russian clothing brand. They wanted to00:58:34
do a project as a whole, something to somehow00:58:37
come to MP3 with digital clothes, there are00:58:40
such stories, but since May I decided00:58:43
that I don’t want to work where Full Time and00:58:46
now since August I decided that until I00:58:49
finished the research, I will read the00:58:51
studies that I decided to read until I00:58:52
improve my English, I will not00:58:54
agree to any projects, at most00:58:57
some kind of advising is some kind of00:58:59
consulting. That is, what I myself can00:59:01
control is what does not take a lot of00:59:03
time I have enough of this now00:59:04
And it doesn’t bother me at all, well,00:59:08
this is the first thing that came to mind, often there are00:59:10
some, that is, it just happens that00:59:13
someone needs someone and I help people get00:59:16
in touch and also earn00:59:19
money from it because that during the time I understand that00:59:22
where how at the same time I study00:59:25
these studies in order to00:59:26
understand where the money comes from so that I can00:59:29
climb higher and see the most00:59:31
strategic picture of what will00:59:34
lead where so that well, I intuitively understand what00:59:38
needs to be done if someone comes to me then it00:59:39
appeals to me so that I understand that this is00:59:41
most likely this, this is this, this is00:59:43
some kind of logical chain Here and00:59:45
Well, probably the next stage will be to00:59:47
use this in some really00:59:49
big project, but I haven’t thought about it yet so00:59:51
as not to add stress I understood00:59:53
about the research Very interesting Look,00:59:55
people are watching our interviews00:59:56
to think Yes, this is the future and they will want to00:59:59
dig deeper, that is, these01:00:01
studies that you are talking about are01:00:02
somewhere in the public domain, then of course01:00:04
I have a telegram channel, I will be happy01:00:07
to share these studies then everything is in01:00:09
the public domain, it’s just an archive with pdf01:00:11
files. So I think in the description there will be a01:00:15
link to my channel, you can contact me01:00:17
there is01:00:19
my Telegram, I’ll be happy to send it to everyone01:00:22
because education should be01:00:24
open and Today I’ll write01:00:26
Okay, in addition to research What should a person01:00:29
watch and read? Maybe eat some kind of01:00:31
literature or Youtube channel of01:00:33
some kind that is about the metaverse,01:00:34
preferably in Russian. Maybe it01:00:36
’s that we have a majority of01:00:37
Russian speakers. This is a very common question for01:00:39
me very often, probably01:00:41
the most common question When to make01:00:44
money I tell people to just spend01:00:46
money on education I don’t know, buy01:00:48
yourself an English course, buy something01:00:50
else, but you can’t take it, give it to someone01:00:52
and earn more, it just does01:00:54
n’t work like that because if there was a01:00:56
recipe on Sunday, you would be the last one to01:00:58
know about it And for those who won’t01:00:59
share Therefore I always recommend01:01:01
spending money on your training, if we talk01:01:03
about some basic sources, then I01:01:04
also have a selection of texts,01:01:07
usually mine from videos from some01:01:09
films in Russian that a beginner just01:01:12
doesn’t understand at all,01:01:13
which I heard for the first time now, something01:01:17
Prometheus the universe is interested in01:01:19
this one, this collection will help you take01:01:21
some first steps to make the connection in the01:01:24
public domain and in Russian all01:01:26
this is already quite well developed01:01:28
Imagine that you can return him to 15-16 years old,01:01:30
you see the future of the metaverse, that01:01:34
is, this is where would you direct him01:01:35
to develop there in addition to giving01:01:37
him literature, that is,01:01:38
to practice in what position or01:01:40
what profession So that he could01:01:42
really01:01:44
earn money soon Well, if you need to directly01:01:46
earn money on web 3 now, then the most01:01:48
in-demand profession is a community01:01:50
manager I’ve already talked about this, but if01:01:53
we talk strategically,01:01:56
it’s probably any creative profession, any01:02:00
humanitarian profession. It will be in great01:02:02
demand in the Meta universe, and it’s precisely01:02:06
at the intersection of manufacturability,01:02:08
understanding manufacturability and some01:02:11
new technologies that01:02:13
professions of the future will be born, for example,01:02:15
there are camera guys already a whole01:02:17
industry of filming events of the Universe, that01:02:20
is, people make money by01:02:22
filming reports to the center of Land, one01:02:25
video is 500 dollars and it’s quite01:02:27
working. Business is an agency for01:02:29
video filming this of the Universe. That is,01:02:30
what you do in real life, you01:02:33
can do absolutely everything Meta01:02:35
The Universe, for example, once did a01:02:38
boxing project and I needed to assemble a team.01:02:41
Who was in February last year and I01:02:45
needed an architect, I looked for him in the01:02:47
city chat, I actually found a real01:02:49
Lebanese architect with an01:02:51
architectural education who said01:02:53
I don’t want to work, but in real life01:02:56
it worked for me I want that is, he studied01:02:59
some programs and applied his background and01:03:01
skills by using01:03:03
these boxing programs and so he made us a01:03:06
model, a model of the building, that is, such01:03:10
examples and an unlimited number01:03:11
of the main thing is to understand that in any case you01:03:14
will have to do this because if you do01:03:16
n’t do this now, then01:03:18
you will gradually become those01:03:21
older relatives who01:03:23
make you laugh, who send you01:03:24
some stickers in the DAC, who don’t know how to01:03:26
use video communication, that is, those01:03:28
who lack some technical01:03:29
basic skills, the sooner you understand at01:03:32
least the basic ones skills as a maximum01:03:33
from where where it flows you can find yourself01:03:38
in the world of the future01:03:41
That is, it is open and this is its01:03:43
advantage That is, in principle,01:03:45
architects designers fashion designers01:03:48
understand everything this The Universe is a01:03:52
virtual model of our world which will01:03:55
eventually become an augmented model That is,01:03:57
it will be around We have absolutely all01:03:59
professions, as now all of your01:04:01
professions, almost all of them are connected with01:04:04
the Internet, that is, in any case, you01:04:07
will not be able to work without the Internet, the guys01:04:08
will not be able to work without the Internet, the01:04:10
same with the Meta Universe at some point, one way01:04:12
or another, many processes in your01:04:14
life they will be connected they will01:04:16
pass into this universe since now01:04:18
you are making calls to the zone today01:04:21
you will also meet outside of glitchy01:04:23
VR glasses and all this will gradually01:04:26
come into our lives and that’s it.01:04:28
What other areas of application, that is,01:04:30
look at the01:04:31
brightest really about Zoom01:04:34
calls, that is, we wear VR glasses, we01:04:37
are in the same office, we have01:04:38
negotiations there for business. What other01:04:40
applications are there in honey? Well, there are two01:04:45
very important ones, probably01:04:47
two different ways of developing the business of the Metro01:04:49
Universe. The first is the porting of01:04:52
some processes this is the universe to01:04:55
increase their efficiency. That is,01:04:57
when you have a part of production or01:05:00
part of some communication processes,01:05:02
it is more efficient to do it in metal. Now01:05:04
this has been actively used for a long time by01:05:06
automobile companies, for example, if01:05:07
we take VR as part of this Universe, they01:05:10
use it. This increases01:05:11
efficiency, that is It’s like such a01:05:14
duplication of the processes of a real business,01:05:15
and the second is probably very similar. This is a01:05:19
new business, this is production from some01:05:22
services inside this universe, for example, the01:05:24
agents that she worked, this is a vivid01:05:26
example of the business of the future,01:05:28
and the guys are making advertising campaigns of the01:05:30
meta-universe, they are in no way connected with the01:05:32
real one life is all inside, we are in01:05:33
the universe, for example, you can become a guide,01:05:35
you can give excursions to people,01:05:37
for example, you can make digital01:05:40
clothes. That is, it’s all just now in01:05:45
these spaces there is much less01:05:46
competition and it is much easier01:05:48
to get through there because for now everything is01:05:51
still Underground with my point of view is01:05:52
to create some small businesses01:05:54
that will help this entire01:05:55
infrastructure system; operability, you need to01:05:57
remember about the word interoperability;01:05:59
you need to understand that all of this should01:06:02
flow01:06:04
logically into each other, that is, an ecological connection01:06:07
between all processes; and will people01:06:09
of the universes feel well01:06:11
already? Now there is a class of01:06:14
haptic glose devices, these are gloves that01:06:16
transmit an electronic impulse, this01:06:18
movement is well, it’s already mass01:06:20
production, there are competitors. That is, it’s01:06:22
quite possible to touch it, too, you can01:06:25
do it. It costs about01:06:26
$3,000 and it all goes towards the fact that a01:06:29
person will be able to feel Meta the universe with01:06:32
different senses, but if many people01:06:36
think about the promethean universe as about01:06:38
some kind of prototype of the matrix, that you will be01:06:40
connected somewhere, sit and not01:06:43
leave the house, like some episodes of01:06:44
black mirror, I would rather be inclined to think01:06:46
that it will still be like me said01:06:48
reality mix, that is, we will just01:06:50
see it around us and it will be an01:06:52
addition to the real world and amplification, that01:06:55
is, such an enhanced reality is more01:06:56
inverse and probably everything will go along01:06:59
this path, if again we somehow01:07:02
accelerate this, then we need to understand that this is01:07:05
the Universe like the Internet there will be different01:07:07
devices for entering this01:07:09
universe, that is, Virtual glasses will be,01:07:12
for example, lenses, but for example, you can01:07:16
go there from your phone, it’s like such a01:07:19
worldwide global and immersive network01:07:21
for communication, that is, figuratively speaking,01:07:24
you go out somewhere in the province of01:07:25
Bangladesh A you have a slum all around Well, you01:07:28
warriors, everything is cool there advertising signs01:07:31
Well, now if you look at01:07:33
how much you use all sorts of digital01:07:35
services Well, for example, I don’t drive without01:07:37
Google Maps, he controls But he01:07:39
understands what he can say Turn01:07:41
right and I turn right that’s all01:07:42
intertwined with artificial01:07:43
intelligence, it’s all intertwined with a01:07:45
technological singularity, it’s01:07:46
just that at some point it will become part of01:07:48
us and it will be a complement to us, some01:07:52
people will simply have more control over it,01:07:54
some people will01:07:56
receive more income from it, some people01:07:58
there will be a workforce you said that you have01:08:01
training for the Universe, that is, in a helmet I01:08:03
meditate Well, how do I meditate with virtual01:08:05
glasses I play poker I played01:08:08
basketball I tried different fitness01:08:10
applications but it’s more like01:08:13
research That is, I’m interested in01:08:14
how it works because so far you won’t01:08:16
try, you won’t understand it completely01:08:19
Let me try to finish with this01:08:21
question, you’ve already partially answered it01:08:23
That is, this is the Far future, let’s01:08:25
not look 5 10 years in the future, look 5001:08:27
years in the future, that is, what do you think01:08:30
this world will look like there then there is similar it01:08:32
will be like the player get ready for the Matrix01:08:35
movie I don’t know any draw01:08:37
pictures of the future in your opinion I think01:08:40
that we will wear lenses I think that01:08:42
it will be a lens with mixtriality it will be01:08:45
Neuro chips in any case it will be01:08:48
the maximum That is, if now your01:08:50
phone, it’s not inside you, this01:08:54
Universe will be inside you, it will be01:08:55
lenses, it won’t be raphips, it will be01:09:00
some kind of symbiosis of man and01:09:03
artificial intelligence, and all of this will of course01:09:06
lead to transhumanism. I01:09:08
sincerely believe that people in the future01:09:10
will be divided into once and for all - then races will be able to01:09:13
afford to prolong their lives, some01:09:15
times they will be able to afford conditionally some chips01:09:17
without advertising,01:09:19
but this is more than once, and layers of people, that is,01:09:21
rather, it will be diversification in terms of01:09:22
income, some people will be forced01:09:25
to live with advertising, some people will Well,01:09:28
just like YouTube there is a regular bonus,01:09:30
this Universe will be the same in the future,01:09:31
just01:09:33
in addition to access to some information,01:09:36
in addition to the presence of advertising, it will give01:09:39
or take away some opportunities, that01:09:42
is, with the help of this Universe, a person01:09:45
will be able to do much more, but it01:09:48
will be accessible not everyone and it will be01:09:50
available,01:09:51
it will all be intertwined, I think it will all be01:09:54
engineering, it will all just be a01:09:57
Cyber future that will01:10:01
lead us to Immortality, it01:10:03
inspires, in fact, all this01:10:05
was described by Pelevin as much01:10:09
as possible, as if01:10:12
Pelevin is a genius that I think the mind of01:10:16
humanity is at least I think01:10:18
if not the01:10:20
greatest Russian writer of01:10:22
our time, then he’s definitely one if he01:10:24
drives a classic When we look01:10:25
at the period of our decades and01:10:30
Fak 10, which came out in 17, he01:10:34
absolutely completely described the concept and it01:10:37
seems to me that01:10:38
he guesses many such moments and01:10:42
brings this, you know meaning01:10:45
philosophical esoteric writers01:10:48
to01:10:51
read Night Watch or you can read01:10:53
some kind of I don’t know01:10:56
second-rate fiction just to keep01:10:58
your brain occupied you can read Pelevin’s01:11:00
predictions that actually come true or it’s01:11:03
true you can read what do01:11:06
you think 1984 isn’t that what’s01:11:09
happening in Russia now?01:11:11
In my opinion there is no difference at all,01:11:14
the opinion is completely polar01:11:17
Thank you for the interview01:11:21
[music]Description:
Метавселенная, блокчейн, виртуальная реальность и Web3 — каким будет новый мир и чем там будут заниматься люди? Об этом и другом (очень интересном!) рассказал гость нашего выпуска — Егор Лапшов: ▪️ 27 лет ▪️ Креативный продюсер, R & D метавселенной ▪️ Контрибьютор Forbes, Esquire и др. медиа ▪️ Эдвайзор Web3 проектов ▪️ Помогал создавать рекламные кампании для NASA и Coca-Cola ▪️ Посетил 49 стран Телеграм-канал Егора: https://t.me/BCCulture Инстаграм: https://www.facebook.com/unsupportedbrowser Приятного просмотра 🔥 BALI FM в соц. сетях: Instagram BALI FM - https://www.facebook.com/unsupportedbrowser Telegram канал - https://t.me/bali_radio Instagram Ивана Щербакова - https://www.facebook.com/unsupportedbrowser В этом видео: 01:32 - про жизненный путь 15:45 - про WEB4 20:28 - про самое большое достижение 22:31 - почему не использует банковские карты? 25:54 - будет ли выбор у человека? 27:45 - топовые проекты 30:05 - про Decentraland 40:36 - прогулка в виртуальной реальности 42:01 - про журналистику и кто такой гонзо-журналист? 50:07 - про самые интересные места на Земле 53:01 - про бренды в метавселенных 59:55 - где искать информацию и знания о метавселенных? 1:01:27 - как можно заработать на метавселенных? Наши проекты: ▶Криптообменник Cardex - работаем в более чем 60 странах мира Получите дополнительную скидку по промокоду "BALIFM" Телеграм менеджера - https://t.me/cdx_bali Сайт обменника - https://otc.cardex.online/ ▶CryptoRobotics - автоматизированная торговля криптовалютой Сайт терминала - https://cryptorobotics.ai/ ▶GiliHope - metaverse галерея на основе реального острова https://gilihope.com/
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