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Contra Costa County’s popular Sugar Bites campaign is back with provocative new television commercials targeting deceptive marketing tactics used to trick parents into thinking sugary juice drinks are healthy beverages for young children. The commercials, available in English and Spanish, feature a young child pleading with her mother to purchase a juice drink in the grocery store. The mother is horrified when the container morphs into a toothy monster and she learns that consumption of sugary beverages can lead to tooth decay, obesity, and type II diabetes. First 5 Contra Costa and the Healthy and Active Before 5 collaborative created the ads. To learn more, visit the campaign website: http://www.cutsugarydrinks.org/cgi-sys/suspendedpage.cgi