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Video tags
Subtitles
Russian
00:00:02
Arkady Mamontov's studio, today we will show you a00:00:04
very interesting interview and my estoril00:00:07
my name is Stuart Yu.N. I am00:00:10
researching the history of consciousness and also00:00:12
studying social tools and techniques00:00:14
that are used in the United00:00:17
States to correct00:00:18
people’s worldview, a professor at the00:00:21
City University of New York, he00:00:24
will talk about the history of PR, what is general00:00:26
pr, this is super00:00:29
public relations, this is public00:00:32
relations, this is what public relations00:00:35
do in our world everything in our00:00:37
civilization with the help of these social00:00:39
relations is the manipulation of the population,00:00:42
what is happening now in the states, this is the00:00:45
public attitude of Russophobia, this is the00:00:48
result of a PR campaign that began in00:00:50
October 1917, what happened00:00:53
in Russia in the seventeenth year00:00:56
and then 91 92 what is now this is also a00:01:00
social attitude and how these00:01:02
social relations influence the way00:01:05
we live, you will see a very interesting00:01:09
caricature of the current American00:01:11
President Donald Trump and this is also00:01:16
how women started smoking and why they00:01:21
did it and why sometimes00:01:24
people’s behavior goes against with their knowledge00:01:27
you will learn what Soviet and00:01:31
American propaganda is why00:01:33
advertisers began to release songs about00:01:35
their products because they believe00:01:38
that music and sound have a deep impact00:01:41
on the mind it is called warming the ears00:01:45
we are all subject to PR influence00:01:49
we are all manipulated I do this00:01:53
for good motives or by paying, but the00:01:55
basis of all media policies is pr00:02:00
lies manipulation to achieve your00:02:03
goals, and you will also learn about this, watch00:02:07
and remember how you are manipulated and00:02:10
promoted by Jabba Pablo, you say the task of00:02:15
public relations00:02:16
is to drive reality into a framework, everything that is00:02:20
outside the framework is imperceptible first of all truth thing00:02:24
relative truth this idea00:02:27
everything can be true for example if you00:02:30
believe that he is not vip sent by00:02:32
God this will be true for people00:02:34
who live in a world where the only00:02:37
way to explain is God's will00:02:39
everyone needs to understand that the truth this idea00:02:42
is the truth the truth is not true anywhere lies on a silver00:02:45
platter00:02:46
that you could turn to00:02:48
without the opportunity to turn to the truth, people00:02:51
are beginning to show the power to create00:02:54
the truth themselves, contrary to official opinion, the same00:02:57
thing in history in Russia for centuries, the truth00:03:01
was the property of people attentive to00:03:03
the circumstances, we can conduct00:03:06
research to find information if you are00:03:09
skeptical about00:03:11
in fact, what the teachers say is that you start to00:03:14
find the tools for00:03:16
independent research when you00:03:18
see a picture like this on TV, this is00:03:20
what you see on TV, a man00:03:22
is standing here00:03:23
but the elevation is what he looks like and he00:03:26
says nonsense and behind him you see00:03:29
all these people lifting hands this is a00:03:32
very interesting picture00:03:35
because it shows a man00:03:37
who doesn't talk like a politician he00:03:40
talks like a mechanic or a miner00:03:43
every time you see him00:03:45
he always looks the same he is00:03:48
surrounded by people shouting greeting00:03:50
him this image was constructed00:03:53
usually you don't see people00:03:55
making speeches like this but if00:03:58
you put people behind him, it will create00:04:00
the feeling that he is the only one among them, he is00:04:05
one of them,00:04:16
of course they were paid for00:04:18
being there, they are being taken away, just00:04:21
seeing the face of one black man is enough to00:04:23
say blacks are00:04:25
for Trump, just one woman is enough to00:04:28
say women are for Trump this is how00:04:31
five works - this is the creation of a script for productions00:04:35
to create such a picture they00:04:37
think about00:04:38
where he will stand among whom all this is00:04:42
allegorical he must look decent00:04:44
everything must be under control and under00:04:47
what sauce00:04:48
he can say anything that00:04:51
the constitution is nothing for people he will00:04:54
look very it will be solidly00:04:55
conducive to trust, this is surprising, on the00:04:59
other hand, when Bush00:05:01
spoke about the war on television in 2003, it00:05:03
was shown against the backdrop of Mount Rushmore.00:05:06
Mount Rushmore is a monument on which there are00:05:09
carved sculptural portraits of four00:05:12
presidents, they are huge, George Washington,00:05:15
Thomas Jefferson, Abraham Lincoln, etc.00:05:19
Roosevelt, here are the presidents on the rock, a scene00:05:24
in front of the rock, here is the bush, he is calling for00:05:27
war, his people on television placed the00:05:30
cameraman far from his husband,00:05:31
they could only shoot from one place, the00:05:35
only way to bring00:05:37
the images closer is to use powerful00:05:39
lenses, the lenses move this little00:05:43
man00:05:44
from here to here and he becomes one of00:05:47
presidents carved on the rock00:05:49
[applause]00:05:52
[music]00:05:54
it's Trump's opponents to do than00:05:59
design but it's pr black pr baby it's00:06:07
just pr not pr it's the language of popular00:06:10
expression in a chaotic society has00:06:13
mincemeat mom needs to generate ideas so00:06:17
to talk to people00:06:21
I'll give it as a gift that they didn’t want to00:06:26
show with this I think Trump’s homophobia00:06:30
but I study culture00:06:33
I have a lot of such things so let me show00:06:36
you to my office00:06:37
I’ll show you something that will00:06:40
interest you this piece of film at the00:06:42
Republican National Convention00:06:44
when Trump was nominated as a candidate there00:06:52
was a rumor this summer 2016 when trump00:06:55
was nominated as the candidate of the republican00:06:58
party, obviously the most interesting part00:07:01
is when trump emerges from the smoke and you00:07:05
from life hack you should also remember that00:07:07
people working in PR and creating events have00:07:10
historical images in their heads,00:07:12
such as for example trump emerging from the smoke into the00:07:15
people In 1935, German00:07:19
filmmaker Leni Riefenstahl00:07:21
shot a film about Hitler in Nuremberg, the first00:07:25
scene of this film is exactly the same in the morning, it00:07:30
begins with Hitler coming out of a00:07:32
cloud, descending,00:07:36
this is interesting, this is a very famous film in the world,00:07:39
this was one of the first works of00:07:42
political propaganda by the Nazis, it is00:07:45
slow approaches the scene this is the beginning of the00:07:48
first part of the film people who00:07:50
worked on the film connect00:07:52
using the same film images00:07:54
photographic images instead of00:07:57
replaying them to make it more successful,00:08:00
for example00:08:01
the attack on the green tire when trump said I00:08:05
’ll do more let’s see00:08:08
what he said he and his portrait with00:08:11
the name engraved, this is obviously a pr of the00:08:14
first order, you can remember the great00:08:18
American film of all time, Citizen00:08:21
Kane, where the main character is very similar to00:08:24
Trump, did he launch companies, did the00:08:27
government, here is a picture from the film, this is00:08:31
Orson Welles,00:08:33
he is the creator of the film and also played00:08:36
Charles Foster Kane, a very00:08:38
wealthy media tycoon, people00:08:41
understand these archetypal images are00:08:44
part of the collective memory00:08:46
this magazine article from the 50s is triple red00:08:50
this is part of the anti-communist campaign00:08:53
this story is about an imaginary Russian00:08:56
invasion of Troy00:08:58
it is written about Ronald Reagan00:09:00
talking about the need for socialization00:09:03
medicine the main idea00:09:05
if the Russians are not stopped they will take over00:09:09
America and we we will not live in a free00:09:12
society, this is called heating up and00:09:15
why advertisers began to release songs for00:09:18
their products because they believe00:09:21
that music and sound have a deep impact00:09:23
on consciousness if you hear such a song on the street00:09:27
it will stay in your head for a long time00:09:31
why attention is directed specifically to00:09:34
auditory perception00:09:36
because scientists believe that what we00:09:39
hear is better00:09:40
retained in memory than what we00:09:42
see I00:09:43
choose it Edward Bernays, one of the00:09:53
pioneers in the field of00:09:54
public relations in the United States, said that pr is the00:09:58
creation of circumstances, it is a way of00:10:00
creating events that seem00:10:02
random but in fact in fact,00:10:05
invent00:10:07
[music]00:10:11
apa didn’t reveal such things, it’s00:10:15
not that I’m aiming to come up with the idea of00:10:18
creating events that would be00:10:20
in harmony with everyday life, but at the00:10:23
same time would be noticeable, but at the00:10:25
same time would seem random to the three of you eyes00:10:43
I am the rex part 100:10:47
pr experts they wrote stories and00:10:50
sent them to newspapers,00:10:51
people who worked in newspapers did not really00:10:54
edit these stories, often these00:10:56
stories were just advertising, on which00:10:59
newspapers made money, but at some00:11:02
point, somewhere after the First World War,00:11:05
Bern from and others realized that simply00:11:07
writing down the story was not enough it was necessary00:11:11
to create socially significant00:11:13
events,00:11:15
these events were controlled, as00:11:18
Bernice said, by the invisible hand of the puppeteer who00:11:21
creates the event,00:11:23
who studied what the news is, how it is00:11:25
you,00:11:40
he knows exactly how to direct journalists00:11:43
in the right direction,00:11:47
radio and the developing00:11:49
cinema played a large role in this process, all the media00:11:52
worked on the show I think that this is00:11:55
an important Bernice and others learned a lot00:11:59
from the propaganda strategies00:12:02
used in the First World War how00:12:05
to create the image of a00:12:06
terrible enemy how to use00:12:08
metaphors with images to dehumanize00:12:12
the enemy00:12:17
[music]00:12:19
Salman and spread a lot of them for example00:12:24
this morning I read the newspaper00:12:26
days there was an article about the upcoming00:12:29
presidential elections there now the00:12:34
democratic party is not in power but00:12:36
they have several candidates for elections00:12:38
for example women named elizabeth00:12:41
warren she is a law professor but she is also00:12:45
perceived as the voice of the common people00:12:47
because she is from a working class family from00:12:49
oklahoma00:12:50
the new york times published an article about her a00:12:53
whole story about how Elizabeth worked00:12:56
for large corporations and helped them00:12:58
evade payments to buy00:13:00
special shoes for workers, this is00:13:03
an attempt to present an00:13:04
alternative history of Elizabeth Warren,00:13:07
without a doubt, some PR specialists00:13:10
brought this material to the New York Times00:13:12
deliberately, in my opinion,00:13:15
some of the liberals and not00:13:17
Conservatives within the Democratic00:13:19
Party are worried that she will outshine the other00:13:22
candidates, so they are trying to create a00:13:24
new image of her, the story itself00:13:27
is structured as a study of her life, in00:13:30
fact, there was no study,00:13:32
just someone entered the necessary information, that's00:13:35
how pr changes reality,00:13:38
like in 1920- In the 1980s, there was00:13:42
a ban on women smoking00:13:44
in public places, and around00:13:49
1929, the owners of American tobacco00:13:51
companies turned to Edward Bernays with00:13:54
the question: We could sell more00:13:56
cigarettes00:13:57
if it weren’t for women to00:13:59
smoke in public places,00:14:00
what should we do?00:14:03
come back told you that he needs to00:14:05
study the legislation talk to00:14:07
psychiatrists00:14:08
come back called one psychiatrist00:14:11
who communicated with Sigmund Freud00:14:13
turn around he was Freud's nephew00:14:16
psychiatrists said that the cigarette is a00:14:18
phallic symbol00:14:19
it is a symbol of the power of men over women00:14:22
so it is necessary to show smoking not just00:14:25
as the use of tobacco but as a symbol of00:14:28
freedom the torch of freedom00:14:30
then his wife nonsense from flash, well, who00:14:34
was an activist in the feminist movement,00:14:36
his business partner said I know00:14:40
many feminists, they can march at the00:14:43
Easter parade in March in a special00:14:45
procession at our signal, they will take out00:14:48
cigarettes and raise them up like a torch,00:14:51
freedom, this will be covered by the newspapers,00:14:53
all this will be seen by women from the highest circles,00:14:57
feminists will pull out cigarettes in front of everyone, they00:15:00
will no longer associate smoking with the00:15:02
behavior of women of lower status,00:15:05
instead, smoking will be presented as00:15:08
something permissible, and00:15:09
after all, the most famous women smoke, almost00:15:12
all cigarette advertising at that time was00:15:14
aimed specifically at women’s smoking,00:15:16
everyone was shown that in smoking does00:15:19
not care about gender at all,00:15:20
it destroyed all the prejudices associated with00:15:23
smoking in public places and became a00:15:25
symbol of the strength of women fighting for00:15:28
freedom against the patriarchal system00:15:32
[music]00:15:33
of course they continue to earn money the00:15:36
woman started smoking earlier cigarettes00:15:39
were associated only with the lower strata00:15:41
with prostitutes, immigrants and so on00:15:47
Of course, women really started00:15:49
smoking,00:15:50
my wife smoked a lot,00:15:53
she died of lung cancer 6 and as a00:15:59
historian, she knew all this very well,00:16:01
you just understand that00:16:02
sometimes people’s behavior goes against00:16:05
theirs, they know00:16:06
intelligence00:16:11
and all that he arrived in the first place, we are not00:16:16
taught what manipulation is and how to00:16:18
resist them my book was published in00:16:22
1997, it was the first such00:16:25
study on the history of such forms of00:16:27
persuasion, our educational system,00:16:30
despite the fact that we live in a society00:16:31
where the influence of advertising, the influence of persuasion on00:16:34
perception on behavior, is enormous, it doesn’t00:16:37
study it, we don’t even we know that this is00:16:40
happening only very recently they began00:16:43
to study the media00:16:44
their influence methods of persuasion the art00:16:47
of persuasion people began to think about00:16:50
it now a whole battlefield has unfolded00:16:53
before you were influenced by relatively00:16:56
few sources newspapers television00:16:58
today young people have computers they learn00:17:01
how to create films how to write stories00:17:04
today we more involved in this struggle,00:17:07
we live in interesting times, if00:17:10
we talk about social networks,00:17:12
their use today has become00:17:14
heterogeneous, everyone wants to build their00:17:17
identity on the idea that there are00:17:19
some of these ideas that are00:17:21
able to ring such a bell00:17:23
that will make people salivate00:17:26
now We are not a single channel of us, not a single00:17:29
source of media, now there is a whole00:17:32
network, besides, everyone can00:17:34
travel and study how people00:17:36
react to different things, now in00:17:39
public discourse there are00:17:42
organizations that were not in it before00:17:44
in the past in the mid-twentieth century,00:17:46
the truth was controlled by a very small00:17:48
number organizations, these organizations00:17:51
had information,00:17:52
however, in connection with the presentation of the so-00:17:55
called Red threat in the United00:17:57
States, the number of such organizations00:17:59
increased, everything that diverged00:18:02
official positions were recognized as00:18:04
communist, more and more often on the pages of00:18:07
newspapers and magazines,00:18:08
we began to notice right-00:18:10
wing information, as well as on television screens in the00:18:13
forties and In the fifties,00:18:15
there were many actors and writers who honestly00:18:17
admitted that they had, let’s say, a leftist00:18:20
view; among them were not the last people in00:18:23
Hollywood who opposed themselves to00:18:25
racism and the right-wing movement; these people were00:18:29
oppressed for many years, they could not00:18:31
work and the FMS was afraid of the gesture Ivan, but00:18:36
your famous biologist Ivan Pavlov in In00:18:40
1903, Pavlov, who received the Nobel Prize,00:18:43
studied the behavior and reactions of dogs, Pavlov00:18:47
discovered that if every time you00:18:49
hump the dogs you ring a bell,00:18:51
soon they will begin to associate the bell with a00:18:54
feeder, after which you just00:18:56
ring the bell and the dogs00:18:58
begin to salivate, it seems to me00:19:01
that a significant part of the00:19:03
ideas in pr happens from here you just need to00:19:06
ring the right bell so that00:19:08
people start salivating what the00:19:11
parties in power are doing now, the00:19:13
trump party is the same thing they know00:19:25
which bell to ring you we see00:19:28
how people start salivating00:19:30
they behave exactly as they should00:19:32
just by ringing the bell and my00:19:35
reaction will not be long in coming00:19:42
[music]00:19:45
the government is a00:19:47
public relations organization and has been for a00:19:51
long time00:19:52
only now it is not one00:19:55
during the great depression in the 1930s the00:19:58
president was Roosevelt the government00:20:01
developed public relations techniques00:20:02
the president spoke on the00:20:05
radio every week he was the father of the country00:20:08
talking to his children who he00:20:11
tried to explain the economic00:20:12
situation in a language understandable to the people00:20:15
economics was then a science they were topics for00:20:17
thought for ordinary people developed00:20:21
sat by the fireplace and explained why banks were00:20:23
closed for several days besides00:20:26
he was the first president to hold a00:20:29
meeting with journalists he became a friend00:20:31
for journalists began to get a journalist00:20:35
who told what the president was doing00:20:37
he came to the white house at a young age00:20:40
he liked the mine gap hired him00:20:45
as his speechwriter00:20:47
later he was a prominent figure in the00:20:49
democratic party from then until his00:20:51
death the government hired00:20:54
photographers so that they took photographs of00:20:56
poor people in the suburbs in the south in the00:20:59
midwest they made presentations they00:21:01
made films they did a great00:21:04
job it was from then that politicians began00:21:07
to believe that public relations00:21:09
was the main job of government00:21:11
for example in the 1940s you and the years00:21:15
large organizations began to take shape the00:21:18
largest of which the national00:21:19
organization of industrialists,00:21:22
every major corporation in the United States that00:21:25
is recognized and today tried to fight the00:21:27
ever-increasing role of the state with the00:21:30
understanding that they tried to turn the situation back00:21:33
when there was no regulation or00:21:36
rules they organized a company the American00:21:39
way for capitalism without control they00:21:42
had a man who drove around the country and00:21:45
was their speaker, this person was then the00:21:49
actor Ronald Reagan00:21:51
and Ronald Reagan began making00:21:54
speeches from the National Association of00:21:56
Manufacturers against, for example, the00:21:59
health insurance system, then he00:22:01
worked as General Electric00:22:03
when she was just developing a strategy to00:22:06
fight trade unions,00:22:07
they wanted to exclude trade unions and00:22:10
structures of American industry and00:22:15
[music]00:22:17
then a similar phenomenon has taken root00:22:21
in many industries,00:22:22
especially in tourism in hotels in00:22:25
hotel chains that advertise themselves as00:22:28
LGBT-friendly, some00:22:31
airlines position themselves as00:22:33
friendly,00:22:34
I think that in the worst case it comes from00:22:37
corporations promoting this culture00:22:40
and it’s obvious why after all, money is involved here00:22:43
for them lgbt00:22:45
this is another way of saying the main thing is00:22:47
dollars if in society the00:22:51
number of people who are interested in this00:22:54
topic increases and who want to be00:22:56
treated the same as other people,00:22:58
regardless of their sexual orientation,00:23:01
you can definitely get a lot of money from them00:23:03
just like women and cigarettes,00:23:07
some are interested in promoting00:23:09
feminism,00:23:10
others are promoting cigarettes, the corporation is00:23:13
actively studying the sociology of00:23:16
culture,00:23:17
anthropologically my aspects, society00:23:19
sees money in everything, the same with00:23:23
advertising aimed at African-Americans, even00:23:26
now special PR efforts are directed at them, the00:23:29
same with Muslims in00:23:32
America, for example,00:23:34
colgate toothpaste, you can buy it,00:23:37
I forgot the name, but this traditional00:23:39
method of brushing teeth in the Islamic world with00:23:42
the help of a special tree, in my opinion it’s00:23:45
called siwak, I’ll find the exact name00:23:48
now colgate produces wacom shepherds with a00:23:51
special stick for those who are used to00:23:53
not brushing their teeth I had a very00:23:56
interesting experience in the USA there is a company00:23:58
called the spirit brand art00:24:01
company00:24:02
they produce00:24:04
birthday cards in connection with the birth of a00:24:07
child00:24:08
cards with memorable events for example a00:24:10
chita funeral condolences on them00:24:13
there may be a birthday greeting00:24:15
for the deceased or the phrase00:24:16
I love you they heard me speak at00:24:22
a conference on graphics in00:24:24
Texas in 1989, it was a big00:24:28
conference, there were people00:24:30
who were involved in the design of postcards in00:24:32
this company and there I spoke about this00:24:35
company,00:24:37
then I went to the city of Kansas where on the00:24:41
first evening they invited me for00:24:42
dinner there was the executive director of the00:24:45
company, the00:24:46
head of the poetry and art00:24:48
departments, next to me sat a woman00:24:50
anthropologist, next sat a guy who00:24:54
watched American television every month, a00:24:55
sociologist who submitted a monthly00:24:58
report on how00:25:00
the identity of sexual relations had changed, in00:25:02
other words, they00:25:04
measured the temperature of society00:25:06
for a long time in order to produce00:25:08
popular postcards corresponding to00:25:11
human relations they did00:25:14
a lot of research on the00:25:16
potential consumer because for example00:25:18
some men want to send a00:25:20
card to their boyfriend00:25:22
and they need to know more about this00:25:24
man and his boyfriend the00:25:27
whole company is built around00:25:29
human feelings in order to produce00:25:32
cards they need to understand the00:25:34
emotional state and its changes00:25:36
and this is where it begins work on pr how can00:25:41
we create a message00:25:42
that would be in demand these00:25:45
changes concern not only the LGBT00:25:47
community in Miami they also touch upon00:25:50
the question of why the working class as part of00:25:53
the world as part of the United States is losing00:25:56
income the rich are getting richer and the poor are getting poorer00:25:59
if you go to the island of Capri in Italy00:26:02
you will see there are huge yachts there, it's00:26:05
unimaginable why two percent of people00:26:08
have 50 percent of the world's00:26:11
capital people in Kentucky will never00:26:15
see them bark so that00:26:18
[music]00:26:22
he gave00:26:27
Bernays wrote about it, however, one of the00:26:30
reasons for his interests was the following thing00:26:33
is that most00:26:35
event organizers should be invisible Bernice did00:26:38
not want to be invisible he wanted00:26:40
to be known so he wrote00:26:43
many books about his works about00:26:44
political propaganda00:26:46
about public opinion and wrote his00:26:48
own biography his activities00:26:51
were mainly associated with the democratic00:26:53
movement that intensified in the 19th century when the00:26:57
social revolution took place then ordinary people00:27:00
realized that they have the right,00:27:01
socialism began to take shape,00:27:04
trade unions were created, the00:27:07
movement for women's rights began and people began to00:27:09
rethink the established order, they00:27:12
asked why in a democratic00:27:15
society they did not have a voice, these were00:27:17
real challenges to the then government, people00:27:21
no longer correlated their behavior with00:27:23
church teaching,00:27:25
they began to perceive the church as an00:27:27
institution that multiplies poverty,00:27:29
unleashes wars and provokes00:27:32
numerous deaths and therefore at the end of the00:27:34
nineteenth century people of the new scientific00:27:37
discipline of social sciences began to study the00:27:40
reasons for the motivation and behavior of people in00:27:44
1895 Gustave Le Bon00:27:47
publishes the book psychology of masses and he00:27:50
studies the means by which00:27:52
leaders should communicate with people he00:27:54
uses metaphors of theatrical techniques00:27:56
he uses the concept of image he says that00:27:59
one word can excite00:28:02
images00:28:05
[music]00:28:07
I am talking about this before Russophobia is the result of a00:28:12
PR campaign that began in October 1917 the00:28:16
revolution revolution in Russia terrified00:28:20
American businessmen00:28:21
because in America there was a strong and00:28:23
significant socialist movement00:28:26
especially among emigrants who00:28:28
were mostly workers for some00:28:31
Americans Russia became a threat because to00:28:33
me they saw an undesirable future00:28:36
any contacts with Russia became the point at00:28:39
which the world turned upside00:28:41
down when I was a child at school00:28:44
every week we had special00:28:46
lessons in which we were taught to hide under00:28:49
tables because the Russians could00:28:52
drop an atomic bomb at any moment.00:29:12
all this was within the framework of a long-term00:29:15
company, I don’t think that now they are hiding00:29:18
under tables, we definitely have a tradition of viewing00:29:21
Russia as an eternal enemy, this is very00:29:24
interesting for me because I was in00:29:26
Russia and worked with Russian students with00:29:28
young teachers,00:29:30
I didn’t see anything that we00:29:33
were told about the Russians,00:29:34
I sometimes get asked the question who is more00:29:37
terrible for their people, Trump or00:29:40
Putin, when I was in Russia, I noted that00:29:43
Putin is much more popular there than the00:29:46
American president, here I asked00:29:49
these students and young teachers00:29:51
why Putin is so popular compared00:29:54
to the opposition, they answered that Russians00:29:57
love strong leaders00:29:58
that they are used to being strong00:30:01
I asked what about the revolution in00:30:04
Russia they said we love strong00:30:07
leaders but when something explodes it00:30:09
explodes we are patient00:30:11
we can be very dangerous I don’t know00:30:15
if that’s true but that’s what I was told00:30:17
people will follow00:30:23
[music]00:30:27
the key factor and this is embedded in00:30:30
American culture is individualism00:30:33
he may be in danger individualism00:30:36
is the religion of American society00:30:39
just like communism Judaism or Islam does not00:30:43
matter individualism there00:30:45
was one Frenchman in the mid-19th century00:30:48
Alexis you so command a French00:30:51
aristocrat00:30:52
he was very concerned about the emergence of a00:30:55
democratic society and in the 1830s00:30:58
he came to study America after which he00:31:01
returned to France he said America gave the00:31:04
right to a new way of life a new00:31:07
concept they call it00:31:09
individualism it consists in the fact that00:31:13
each person moves only in the circle of00:31:15
close relatives and friends and is00:31:17
unaware They don’t care about any other00:31:20
forms of collective connections with other00:31:22
Americans, neither about their00:31:25
ancestors, nor about those who are yet to be00:31:28
born, nor about who they are in relationships00:31:31
with other people, they don’t see anything other than their00:31:34
own interests, I think that in a00:31:36
society in which the idea of individualism is so strong,00:31:39
people believe that they themselves are the architects of their own00:31:42
happiness; for them, connections with other people are not important;00:31:45
your success; your future is only in00:31:48
your hands;00:31:49
in Russia, after the collapse of the USSR, people thought00:31:52
absolutely the same thing; everyone spoke with their own00:31:55
mouth, but the words were not theirs;00:31:58
authoritarianism took away people’s ability to00:32:01
live. because they wanted everyone to say00:32:03
that in Russia there was only one point00:32:05
of view and everyone who disagreed was00:32:07
forced to remain silent, even in the case when in00:32:11
Russia people understood some kind of richness of00:32:13
being an individual at the same time, the00:32:16
idea of Russia in the American00:32:18
consciousness was always like enemy,00:32:20
you and I try on only on occasion00:32:23
to fight Hitler, for example, sometimes we00:32:27
work together but without enemies without00:32:30
caricatures without stereotypes in the ravine it is very difficult00:32:33
to control the people00:32:36
nationalism is a very interesting thing I’m00:32:39
talking about American nationalism00:32:41
you need to have something external like Russia00:32:44
or blacks00:32:46
or in in recent years, Latin Americans00:32:48
are a feature of the American consciousness, if we00:32:52
talk about crime, this is what it00:32:53
looks like; if we talk00:32:56
about the enemy, this is what it looks like; Russia00:32:59
for Americans is the embodiment of a society00:33:01
in which there is no free thought00:33:09
[music]00:33:10
Briton all pr00:33:13
roles and I want to say that very few00:33:16
people are able to understand which00:33:19
bells to ring to make00:33:21
salivation begin in the 1920s,00:33:26
professions began to develop that helped00:33:28
people correspond to what they wanted to00:33:31
do is correct from called them engineers for00:33:35
example, Walter Lippmann created a00:33:38
peace treaty in this way,00:33:40
such work affects all organizations for00:33:43
example you work in a00:33:45
research laboratory at a00:33:47
university where they study how the00:33:50
brain works, its models are created, the first thing00:33:53
you have to do is functional00:33:56
magnetic resonance imaging which00:33:58
will show what the brain looks like, how00:34:01
emotions look in it, but you will get machines and00:34:04
data in the form of numbers00:34:05
if you can create a program00:34:07
that will translate the numbers in the picture you00:34:10
will get that the whole brain will be on fire00:34:13
you need designers who can00:34:16
create images that would look like a00:34:19
working brain then you can00:34:22
show that such and such a neuropsychologist at00:34:25
such and such a university discovered what00:34:27
love looks like returning to the story from the00:34:30
New York Times00:34:31
there is one more thing you need to know: the00:34:33
newspaper can cover the discovery and the00:34:36
laboratory will receive a grant to00:34:39
commercialize scientific research;00:34:42
each research institution00:34:44
has a public relations department;00:34:46
this is necessary just for news00:34:49
coverage of their activities; they have their00:34:52
own reporters who can00:34:54
prepare a news story or story00:34:57
for your partitions00:35:01
[music]00:35:03
yes, how they sell, I think there is more than one00:35:06
person here, it could be wealthy00:35:08
people from the oil sector who00:35:10
oppose themselves to the rights of workers,00:35:14
oppose themselves to any form of00:35:16
government regulation of business,00:35:18
polemics and Russophobia are very significant from the00:35:21
position of countries approaching the United States in00:35:25
free economies of countries with clear00:35:27
social the norms of behavior of countries where00:35:30
governments usually play an active00:35:32
role in managing the economy this applies to00:35:36
people who do not want to pay taxes00:35:38
who do not want to hear about the dangers of00:35:41
water pollution and the destruction of the planet,00:35:44
you just need to look at the main00:35:47
sponsors of trump at the employees of his00:35:50
administration at everyone who is against strict00:35:53
government regulation00:35:54
I I don’t know how things are in Russia00:35:56
now, but when I was there I saw a00:35:59
strong government. Now everyone is talking00:36:02
about the Russian oligarchs as they are a00:36:04
closed business class00:36:06
that brings nothing to the Russian00:36:08
people. On the other hand,00:36:10
China is a big00:36:13
concern for American business, but everyone00:36:16
is trying to enter the Chinese market, it’s00:36:18
like the story about women who didn’t00:36:20
buy cigarettes, now Russia is in the00:36:23
spotlight, it’s part of the American00:36:26
mentalityDescription:
Подпишитесь на канал: https://www.youtube.com/c/amamontov/?sub_confirmation=1 Это интервью рекомендовано для просмотра не только политикам, бизнесменам, журналистам и рекламщикам. Но всем, кому интересно знать, как манипулируют людьми. В Соединенных Штатах Америки нам удалось записать интервью с профессором Стюартом Юэном, который знает, как делается «правда». Он принадлежит к плеяде пиарщиков, кто формирует общественное мнение. И рассказал, как с помощью различных технологий заставляют женщин курить, избирают случайного человека Президентом или устраивают революции: красную, оранжевую, да хоть голубую…. Как между собой связаны эксперимент биолога Павлова на собаках и PR-технологии? Что такое правда и как ее можно выдумать? Смотрите также: Эксклюзивное интервью с бывшим высокопоставленным руководителем Агентства национальной безопасности США Уильямом Бинни. Кто и зачем следит за нами? https://www.youtube.com/watch?v=NKjTdDR3fCs Алекс Джонс. Кто управляет миром? https://www.youtube.com/watch?v=kkQDm_11-6Y "Вторжение" https://www.youtube.com/watch?v=99q3u5r1UnI
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