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Download "Как понимать статистику"

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понимать
статистику
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  • ruRussian
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00:00:02
Hello everyone, this is Olga Shevchenko, I want to
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show you some useful settings
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on the official Facebook page,
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our official page looks like
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this, I’m showing you the example of my official
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page, and when in this
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administrator or owner
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you have a wonderful button, you also
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click on it and the statistics button
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go to the statistics, I will show you
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a lot of reviews here, but I will show you the most
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basic ones. The first contribution is this review, you
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can set it here for the last
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week, for the last two days, or for
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the month, let’s do it since we make reports
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for the client for the month, we’ll see, you
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can take the action from here
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take screenshots directly and explain to the client what
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they mean so as not to get confused, just
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click here and write the same thing to the
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client. In principle, the client can
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see it himself,
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but it’s better that they do it
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and then you can look at the
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latest publications,
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you can look at all the publications here
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this is an overview, these are the main types that you
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need
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next, if I were you, I went to the publishing section
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and here we see when the client tells us
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what time to choose for posting, we
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focus on this scale, this is by day and
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by hour, if you click on a certain
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day, it’s Monday coverage lights up
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user activity please
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note that this is the Pacific
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time zone and you are looking at when you
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had a peak when there was a peak when you never
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when you have good days when you have bad days
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you look at the coverage I’m just
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about the same so
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but on your page maybe vary
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and you look at when on what day it is better
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to plan publications
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remember that it is better to plan nissan
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pick a 10 minutes before the peak or
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half an hour before the peak or immediately after the peak
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because the peak itself you can get
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along with everyone else and it wo
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n’t kill you from
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now we there is a button,
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so we have a button for
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stories,
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and so about publications, and here’s what
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we can say about your posted
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publications, and not everyone has a publication start date,
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type, that is, this is a photo and this
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is a video, and or this is some kind of
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status, we have updated and then we have
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what is the target audience you can
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set up access for everyone available only to
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subscribers of the page you
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can limit let's have this
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access
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and coverage you just look at what the grip is and
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then it shows you organic
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paid,
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that is, if you point it, it says so
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much paid so much
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organic is stronger than books on
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publication of burgundy reactions of comments
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and reposts is very good, you can
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look at it so that you can also react
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comments or postulates, you can
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put
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and see other numbers which post
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was commented on the most, where there were more reactions, and
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so on, you can also
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hide publications, but if you do not
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hide the publication of this to me you need
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the number of actions, for example, what
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percentage of engagement in which
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post and engagement is very important to us
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as well as coverage, so likes are not so important, what is
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important is the number of shares and the
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number of comments, and you choose
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for the client, tell him this train
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was good for us, yes this
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then look at what time you
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published if you need to
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prove to the client for example some time
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this is how you will schedule publications
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how to track them for the client and that
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you do a review before you start
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work during your work that is
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monthly reports and after submitting your
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work, everything looks like the statistics button,
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then you can look at these
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indicators on the left, which you have here,
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for example, on the history, you can see
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you are loading stories that hang for
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so many days,
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then you see who watched your
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stories by gender by age from which
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country is very important to you if you want to set up
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cities, your task is when you go to
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Facebook statistics just click on everything,
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if you click
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the schedule changes and don’t be afraid to spoil something on
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this letter and always click
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if you don’t understand what happened everyone and it’s
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written in Russian if you have Facebook in
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another language in another please
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look at it in stories so that we can see the date the
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most story a unique discovery only
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how many people clicked on it at all
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and here you can further set columns
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you can remove columns I have the following
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scrolling forward overall engagement
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visiting a page if
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a page is attached to this story yes, for example, landing and
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reposts, if this story
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was reposted in this country, in order for the story to start
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working well, it takes two or three months to
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constantly post them, what other columns
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can you add, look at
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scrolling forward, for example, moved, nod
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or not, scroll back,
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this is important and if you have some kind of then the
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survey goes through the exits
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saw the story once came out after it
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immediately an action with waving up if
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you have an attachment link
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answers to a large history of interaction
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with stickers if this is to put up some kind of
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car sticker history and a series for example
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let's put reactions boil
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some actions you can cancel,
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for example, scrolling forward,
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uncheck this, confirm
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and we get it, here we see that we
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have added a reaction graph,
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here we have it, we can look at it,
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who reacted how, for example, there is a plus to
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put to the heart sent
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and the program looks like this, that’s all you
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basically need know about the statistics that
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you show to the client, thank you
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very much

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